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1<title>Amigo - Strategy | Creative | Development</title><meta name="description" content="We are a creative agency unlocking greater commercial impact with Intelligent Progress, a carefully choreographed partnership of human & artificial intelligence"/><meta property="og:title" content="Amigo - Strategy | Creative | Development"/><meta property="og:description" content="We are a creative agency unlocking greater commercial impact with Intelligent Progress, a carefully choreographed partnership of human & artificial intelligence"/><meta property="og:image:type" content="image/jpeg"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image" content="https://amigo-mvp-production.up.railway.app/opengraph-image-xg4ifa.jpg?91db3ade005d9389"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Amigo - Strategy | Creative | Development"/><meta name="twitter:description" content="We are a creative agency unlocking greater commercial impact with Intelligent Progress, a carefully choreographed partnership of human & artificial intelligence"/><meta name="twitter:image:type" content="image/jpeg"/><meta name="twitter:image:width" content="1200"/><meta name="twitter:image:height" content="630"/><meta name="twitter:image" content="https://amigo-mvp-production.up.railway.app/opengraph-image-xg4ifa.jpg?91db3ade005d9389"/>
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1</head><body class="__variable_bfd9e0"><header class="bg-amigo-white px-amigo-gutter-mobile md:px-amigo-gutter-tablet lg:px-amigo-gutter pointer-events-auto z-50 flex h-[11rem] w-screen items-center justify-between rounded-b-[1.6rem] border-b-[0.1rem]" style="opacity:0;transform:translateY(-11rem)"><div class="flex w-full items-center justify-between"><a href="/"><div class="h-[5rem] w-auto cursor-pointer md:h-[3.2rem]"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1179.33 402.22" class="h-full w-auto"><g id="ART"><path fill="black" class=" transition-colors duration-1000 ease-in-out" 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items-center gap-[4rem]"><ul class="flex items-center gap-[4rem]"><a class="group overflow-hidden text-[1.4rem] font-bold uppercase transition-transform duration-300 hover:-translate-y-1" href="/"><span class="inline-block translate-y-1/2 opacity-0 transition-[opacity_transform] duration-300 group-hover:translate-y-0 group-hover:opacity-100">/Â Â </span>Home</a><a class="group overflow-hidden text-[1.4rem] font-bold uppercase transition-transform duration-300 hover:-translate-y-1" href="/case-studies"><span class="inline-block translate-y-1/2 opacity-0 transition-[opacity_transform] duration-300 group-hover:translate-y-0 group-hover:opacity-100">/Â Â </span>Work</a></ul><a target="_blank" href="/contact"><p class="w-fit rounded-lg border px-[3rem] py-[1rem] text-[1.4rem] uppercase">Contact</p></a></nav></div></header><!--$--><main class="case-study-main text-amigo-white flex min-h-[150vh] w-screen flex-col items-center gap-8" style="opacity:0"><div class="px-amigo-gutter-mobile mt-[2rem] flex w-full flex-col gap-24"><div class="w-full border-b pb-16" style="clip-path:polygon(0% 0%, 0% 0%, 0% 99%, 0% 100%)"><div class="relative flex w-full flex-col gap-8 md:w-2/3"><div class="flex flex-col gap-4"><a target="_blank" class="text-[2rem] font-bold md:text-[1.5rem]" href="https://fincore.com/"><h1 class="font-degular text-[8rem] transition-[opacity] duration-500 ease-in-out hover:opacity-50" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Fincore</h1></a></div><p class="text-[3rem] font-light" style="opacity:0">Modernising a rebellious gaming-tech brand In a sea of sameness, Fincore needed a brand as bold as their code.</p></div></div><div class="grid grid-cols-1 gap-24 md:grid-cols-[1fr_2fr]"><div class="flex h-fit flex-col gap-8 md:sticky md:top-8"><div class="grid grid-cols-[1fr_2fr]"><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Services</p><div><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Brand strategy & positioning</p><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Visual identity redesign</p><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">TOV development</p><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Brand awareness campaign</p></div></div><div class="grid grid-cols-[1fr_2fr]"><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Industry</p><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Gaming technology</p></div><div class="grid grid-cols-[1fr_2fr]"><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">Year</p><p class="text-[3rem] md:text-[2rem]" style="clip-path:polygon(0% 100%, 100% 100%, 100% 100%, 0% 100%);transform:translateY(20px)">2025</p></div></div><div class="relative aspect-[1/0.69] w-full" style="clip-path:polygon(0% 0%, 0% 0%, 0% 99%, 0% 100%)"><img alt="fincore" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2F
1Hero%20Image%20898x616.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FHero%20Image%20898x616.png&w=3840&q=75"/></div></div></div><div><div class="px-amigo-gutter-mobile pointer-events-none w-screen overflow-hidden"><div data-name="caseStudyImage69036b369f5525727701fe22" class="pointer-events-none relative aspect-[1/0.56] w-full overflow-hidden md:aspect-auto md:h-screen"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%203.png&w=3840&q=75"/></div></div></div><div><div class="flex flex-col md:flex-row-reverse w-screen gap-8 px-amigo-gutter-mobile"><div class="flex h-fit w-full flex-col gap-8 md:sticky md:top-0 md:basis-1/2"><div style="transform-origin:center;opacity:0;transform:none"><h3 class="uppercase font-degular text-[5rem]">A visual and verbal identity refresh </h3></div><div style="transform-origin:center;opacity:0;transform:none"><p class="pr-24 text-[3rem] font-thin md:text-[2rem]">Fincore are a fintech pioneer who power the systems some of the worldâs biggest gaming operators rely on. After redefining their commercial proposition, they needed a visual and verbal identity to match. We needed to capture the care and conviction that has gone into every line of code across the 25+ years theyâd been in the industry. </p></div></div><div class=" pointer-events-none relative aspect-[1/1.13] w-full overflow-hidden md:aspect-auto md:h-screen md:basis-1/2" data-name="caseStudyImage69036b429f5525727701fe23"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%201.png&w=3840&q=75"/></div></div></div><div><div class="px-amigo-gutter-mobile pointer-events-none w-screen overflow-hidden"><div data-name="caseStudyImage69036b8f9f5525727701fe25" class="pointer-events-none relative aspect-[1/0.56] w-full overflow-hidden md:aspect-auto md:h-screen"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%202.png&w=3840&q=75"/></div></div></div><div><div class="flex flex-col md:flex-row-reverse w-screen gap-8 px-amigo-gutter-mobile"><div class="flex h-fit w-full flex-col gap-8 md:sticky md:top-0 md:basis-1/2"><div style="transform-origin:center;opacity:0;transform:none"><h3 class="uppercase font-degular text-[5rem]">Intelligence</h3></div><div style="transform-origin:center;opacity:0;transform:none"><p class="text-[3rem] md:text-[2rem]">Find it Within </p></div><div style="transform-origin:center;opacity:0;transform:none"><p class="pr-24 text-[3rem] font-thin md:text-[2rem]">When Fincore say they do things differently, they really do. Built by punks, and the only player in their space confident enough to let their clients see their code. We needed to capture this integrity and pursuit of the greatest standard of work. Find it Within perfectly summed both their belief and output: the precision of clean engineering, and the fire of a team that refuses to settle for ordinary. Itâs a rallying cry that redefines not just how Fincore looks, but how they show up. </p></div></div><div class=" pointer-events-none relative aspect-[1/1.13] w-full overflow-hidden md:aspect-auto md:h-screen md:basis-1/2" data-name="caseStudyImage69036ba19f5525
1727701fe26"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%202.png&w=3840&q=75"/></div></div></div><div><div class="px-amigo-gutter-mobile pointer-events-none w-screen overflow-hidden"><div data-name="caseStudyImage69036bd09f5525727701fe28" class="pointer-events-none relative aspect-[1/0.56] w-full overflow-hidden md:aspect-auto md:h-screen"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%204.png&w=3840&q=75"/></div></div></div><div><div class="w-full px-amigo-gutter-mobile py-16" style="transform-origin:center;opacity:0;transform:none"><p class="w-full text-[3rem] font-thin md:w-3/4 md:text-[3rem]">"We engaged Amigo at a critical point in Fincore's history, having just redefined our commercial proposition, and needing a refreshed brand platform and visual identity, with which to take our evolved story to market. Amigo took the time to really understand us - our business, our people, our ethos and our culture, and then developed new brand platform idea that completely nailed our personality and our proposition: "FIND IT WITHIN".<span class="font-medium">Â --Â <!-- -->Mateja Popovic, CEO, Fincore </span></p></div></div><div><div class="px-amigo-gutter-mobile w-screen"><div class="grid grid-cols-1 gap-8 md:grid-cols-2"><div class="pointer-events-none relative aspect-[1/1.13] w-full overflow-hidden md:aspect-auto md:h-screen" data-name="caseStudyImage69036c0e9f5525727701fe2b"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%203.png&w=3840&q=75"/></div><div class="pointer-events-none relative aspect-[1/1.13] w-full overflow-hidden md:aspect-auto md:h-screen" data-name="caseStudyImage69036c459f5525727701fe2c"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%204.png&w=3840&q=75"/></div></div></div></div><div><div class="flex flex-col md:flex-row-reverse w-screen gap-8 px-amigo-gutter-mobile"><div class="flex h-fit w-full flex-col gap-8 md:sticky md:top-0 md:basis-1/2"><div style="transform-origin:center;opacity:0;transform:none"><h3 class="uppercase font-degular text-[5rem]">Progress</h3></div><div style="transform-origin:center;opacity:0;transform:none"><p class="text-[3rem] md:text-[2rem]">Engineered Clean. Built with Fire. </p></div><div style="transform-origin:center;opacity:0;transform:none"><p class="pr-24 text-[3rem] font-thin md:text-[2rem]">The way they spoke and the way they looked needed to capture these dual forces and their rebellious nature. Large, rigid, architectural forms meet punk-inspired typography, itâs purpose and rebellion, perfectly in balance. At its centre sits The Core, our redesigned logo, a visual symbol of integrity and intent. The new design direction would be rolled out across every brand touchpoint, with internal documents and the companyâs website as the first proof of a brand built for the future. </p></div></div><div class=" pointer-events-none relative aspect-[1/1.13] w-full overflow-hidden md:aspect-auto md:h-screen md:basis-1/2" data-name="caseStudyImage69036c869f5525727701fe2d"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%207.png&w=3840&q=75"/></div></div></div><div><div class="px-amigo-gutter-mobile pointer-events-none w-screen overflow-hidden"><div data-name="caseStudyImage69036d9b9f5525727701fe34" class="pointer-events-none relative aspect-[1/0.56] w-full overflow-hidden md:aspect-auto md:h-screen"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%201358x764%201.png&w=3840&q=75"/></div></div></div><div><div class="flex flex-col md:flex-row-reverse w-screen gap-8 px-amigo-gutter-mobile"><div class="flex h-fit w-full flex-col gap-8 md:sticky md:top-0 md:basis-1/2"><div style="transform-origin:center;opacity:0;transform:none"><h3 class="uppercase font-degular text-[5rem]">The Result</h3></div><div style="transform-origin:center;opacity:0;transform:none"><p class="pr-24 text-[3rem] font-thin md:text-[2rem]">A refreshed identity that reflects 25 years of clean engineering and creative fire. A voice that speaks with clarity, integrity, and intent. And the foundation for a bold new chapter of visibility and growth in gaming tech. Next up? A brand awareness campaign to bring it all to life, but more on that soon. </p></div></div><div class=" pointer-events-none relative aspect-[1/1.13] w-full overflow-hidden md:aspect-auto md:h-screen md:basis-1/2" data-name="caseStudyImage69036d039f5525727701fe2f"><img alt="test" decoding="async" data-nimg="fill" class="undefined" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2FBlog%20Image%20668x758%206.png&w=3840&q=75"/></div></div></div><div><div class="relative mt-24
1 flex w-screen flex-col gap-16 px-amigo-gutter-mobile pb-8 "><div style="transform-origin:center;opacity:0;transform:none"><div class="absolute left-0 top-0 ml-[3rem] h-[1px] w-[calc(100vw-6rem)] bg-amigo-white"></div></div><div style="transform-origin:center;opacity:0;transform:none"><h3 class="font-degular text-[10rem] font-semibold lg:text-[12rem]">Related Projects</h3></div><div class="relative grid h-full w-full grid-cols-1 gap-16 overflow-hidden md:grid-cols-3 lg:pl-[25rem]"><div class="flex flex-col"><a class="flex w-full flex-col gap-[3.2rem]" href="/case-studies/basware"><div class="relative z-10 aspect-[1/1.37] w-full" style="transform-origin:center;opacity:0;transform:none"><img alt="test" decoding="async" data-nimg="fill" class="" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Fbasware_cover_image.png&w=3840&q=75"/></div><div class="flex flex-col gap-[1.2rem]" style="transform-origin:center;opacity:0;transform:none"><p class="text-[5rem] font-semibold md:text-[3rem]">Basware</p><div class="flex flex-wrap"><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Visual Identity<!-- -->,<!-- -->Â </p><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Tone of Voice<!-- -->,<!-- -->Â </p><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Design<!-- -->,<!-- -->Â </p><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Asset Production<!-- -->,<!-- -->Â </p><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Campaigns<!-- -->Â </p></div></div></a></div><div class="flex flex-col"><a class="flex w-full flex-col gap-[3.2rem]" href="/case-studies/livescore"><div class="relative z-10 aspect-[1/1.37] w-full" style="transform-origin:center;opacity:0;transform:none"><img alt="test" decoding="async" data-nimg="fill" class="" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Famigo-web-resources.s3.eu-west-2.amazonaws.com%2Famigo-website%2Fproduction%2Fmedia%2Flivescore_cover_image.png&w=3840&q=75"/></div><div class="flex flex-col gap-[1.2rem]" style="transform-origin:center;opacity:0;transform:none"><p class="text-[5rem] font-semibold md:text-[3rem]">LiveScore</p><div class="flex flex-wrap"><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Brand Strategy<!-- -->,<!-- -->Â </p><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Visual Identity<!-- -->,<!-- -->Â </p><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Tone of Voice<!-- -->,<!-- -->Â </p><p class="text-[2rem] font-thin uppercase md:text-[1.5rem]">Consultancy<!-- -->Â </p></div></div></a></div></div></div></div></main><div style="position:fixed;width:100vw;height:100vh;overflow:hidden;pointer-events:none;top:0;left:0;z-index:1" class="three-canvas-case-study"><div style="width:100%;height:100%"><canvas 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