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id="w-node-de6fd129-f630-0130-b828-04193b2c0b08-3b2c0adf" href="/services" class="_20px">Services</a><a id="w-node-de6fd129-f630-0130-b828-04193b2c0b0a-3b2c0adf" href="/customer-service" class="_20px">Customer service</a></div></nav></div><a href="/careers" class="btn-menu no-arrow is-0 w-button">careers</a><a href="/contact" class="btn-menu no-arrow w-button">contact</a><a href="https://shop.asianfoodgroup.com" target="_blank" class="btn-primary menu hidden-on-mobile w-button">Online Store</a></nav><div class="button-group is-hide"><a href="https://shop.asianfoodgroup.com/" target="_blank" class="btn-primary menu mobile-online-store w-button">Online Store</a><div class="menu-button w-nav-button"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/62b09f42b984be6c522d37c4_hamburger.svg" loading="lazy" alt=""/></div></div></div></div></div></div><main class="main-wrapper is-white"><section id="company-video" class="section-abt-video"><div style="padding-top:56.17021276595745%" class="video w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FLUDCwdTCFL8%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DLUDCwdTCFL8&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FLUDCwdTCFL8%2Fhqdefault.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=youtube" width="940" height="528" scrolling="no" allowfullscreen title="Asian Food Group - Corporate Video"></iframe></div></section><div class="section-ov-header"><div class="container-large"><div class="padding-medium is-padding"><div class="w-layout-grid grd-heading height-500"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65d
97dc8b7790d8a82020a84b8_About%20us-1%201.jpg" loading="lazy" id="w-node-e32800a4-df5f-61b6-2a1d-19ea5940a7f0-aeab90f7" sizes="(max-width: 767px) 100vw, 648.9931030273438px" alt="" srcset="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc8b7790d8a82020a84b8_About%20us-1%201-p-500.jpg 500w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc8b7790d8a82020a84b8_About%20us-1%201.jpg 649w" class="header-image"/><div id="w-node-e32800a4-df5f-61b6-2a1d-19ea5940a7e9-aeab90f7" class="heading-title color-red is-gap"><h4>our story</h4><h1>Where flavours connect and stories unfold</h1></div></div></div></div></div><div><div class="container-large"><div class="padding-medium is-padding-5"><div class="text-align-center margin-bottom margin-huge is-margin"><h2 class="heading-21">We collectively house more than 80 years of experience in the European market, specialising in Asian food and non-food products. Our companies and brands have a fascinating history, filled with tasty stories.</h2></div></div></div></div><div id="asian-food-group" class="section-ov-our-history"><div class="container-large"><div class="padding-medium is-padding-top-5"><div class="w-layout-grid grd-card-fact-about-us"><div id="w-node-_1a1b360e-b918-ba28-53ab-1df3446d50fe-aeab90f7" class="img-card-fact-about"></div><div id="w-node-_5b1d1dfc-92ef-0150-ed27-bd91ed7d9d82-aeab90f7"><div class="is-gap"><h4>about us</h4><h1>The Asian Food Group</h1></div><p>We are a distributor specialised in Asian food and non-food products. Our portfolio consists of a wide range of authentic Asian products, from A-Brands to exclusive brands. At Asian Food Group, we proudly offer over 380 brands, including 14 exclusive and 11 own brands. We act as partner to our distributed brands, and therefore we are able to offer a wide range of products to our customers. We offer over 3500 Asian products in our continuously growing portfolio.<br/><br/>Interested to learn more about our portfolio? <a href="/product-catalogue" class="view-btn">View our catalogue</a></p><div class="btn-container"><a href="/product-catalogue" class="btn-secondary white cc-contact w-button">View our catalogue</a></div></div></div></div></div></div><div class="section-ov-our-history"><div class="container-large"><div class="padding-medium is-logistic"><div class="w-layout-grid full-copy-block"><div id="w-node-f2c49108-b419-c484-0ba8-4db5c53b6d24-aeab90f7"><div class="is-gap"><h4>logistics</h4><h1>Delivery throughout Europe</h1></div><p class="paragraph-419">Our warehouse is the cornerstone of our business from which we manage our day to day operations in over 35 countries. Strategically located near the German border, our location allows us to efficiently supply our clients across Europe. Our warehouse is 30.000 square meters and BREEAM+ certified, reflecting our commitment to sustainability and environmental responsibility.</p></div></div><div class="section-career-header"><div class="container-large"></div></div></div></div></div><div><div class="container-large"><div class="padding-medium is-empower"><div class="w-layout-grid grd-header-2col is-row"><h4 id="w-node-_914b6543-54da-7847-02bf-75574cbc5d36-aeab90f7">the asian food group</h4><h1>Empowering growth together</h1><p id="w-node-_914b6543-54da-7847-02bf-75574cbc5d3a-aeab90f7">Guided by a strong entrepreneurial spirit, we are dedicated to supporting growth and adding significant value to our relationships. Our diverse team, fluent in over 13 languages, ensures the provision of tailored advice and top-notch customer service. Collaboration is at the heart of our approach, as we consistently work to understand and fulfil the specific needs of our partners. Through thoughtfully crafted assortments and innovative marketing strategies, we empower businesses to not just survive, but to be successful in today's competitive world.</p></div></div></div></div><div id="history" class="container-large"><div class="padding-medium is-history"><div class="w-layout-grid grd-headin-red background-truck-copy change-space-about"><div id="w-node-_37f44b6b-103f-311e-425a-42309ed2c5b0-aeab90f7" class="margin-bottom margin-medium is-0"><div class="is-gap"><h4>our history</h4><h2 class="heading-60">80 years of heritage, experience, knowledge and strong relationships</h2></div><p>Asian Food Group is a ânew old companyâ. Although our group was only launched in 2020, our companies have over 80 years of experience with Asian food and non-food products within the European market.</p></div></div></div><div class="section-our-gray_3_block"><div class="container-large"></div></div></div><div class="div-block-6"><div class="container-large-grey desktop"><div class="padding-regular"><div class="div-block-9"><div class="w-layout-grid grd-3col"><div id="w-node-de2217ec-11e7-8ade-66d7-3fc638aea4ba-aeab90f7" class="card-1-4"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65d
97dc8425972899e933a2dce_Timeline-Lucullus.png" loading="lazy" sizes="(max-width: 767px) 100vw, 593.984375px" srcset="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc8425972899e933a2dce_Timeline-Lucullus-p-500.png 500w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc8425972899e933a2dce_Timeline-Lucullus.png 594w" alt="" class="card-header-image"/><div class="card-text compact"><h4>1941</h4><div class="margin-bottom margin-medium"><h2 class="heading-49">Lucullus</h2></div><p>- Acquired in 2020<br/>- Indonesian & Japanese Kitchen</p></div></div><div id="w-node-e44d46f2-d151-6e0f-1381-99c7573c00a5-aeab90f7" class="card-1-4"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842f7e4039a29edeb27_Timeline-Thai-Mas.png" loading="lazy" sizes="(max-width: 767px) 100vw, 593.984375px" srcset="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842f7e4039a29edeb27_Timeline-Thai-Mas-p-500.png 500w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842f7e4039a29edeb27_Timeline-Thai-Mas.png 594w" alt="" class="card-header-image"/><div class="card-text compact"><h4>1990</h4><div class="margin-bottom margin-medium"><h2 class="heading-47">Thai Mas</h2></div><p>- Acquired in 2022<br/>- Thai & Korean Kitchen</p></div></div><div id="w-node-_06e2f811-ac2c-574b-8872-4b554c475d19-aeab90f7" class="card-1-4"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842624b9132155a1b9b_Timeline-Sin-Wah.png" loading="lazy" sizes="(max-width: 767px) 100vw, 593.984375px" srcset="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842624b9132155a1b9b_Timeline-Sin-Wah-p-500.png 500w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842624b9132155a1b9b_Timeline-Sin-Wah.png 594w" alt="" class="card-header-image"/><div class="card-text compact"><h4>2008</h4><div class="margin-bottom margin-medium"><h2 class="heading-48">Sin Wah</h2></div><p>- Acquired in 2022<br/>- Chinese & Vietnamese Kitchen</p></div></div><div id="w-node-_375fdd27-b503-9f35-b9fa-b643b76023d9-aeab90f7" class="card-1-4-red"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842f0cd3215c8abf568_Timeline-AFG.png" loading="lazy" sizes="(max-width: 767px) 100vw, 593.984375px" srcset="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842f0cd3215c8abf568_Timeline-AFG-p-500.png 500w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddc842f0cd3215c8abf568_Timeline-AFG.png 594w" alt="" class="card-header-image"/><div class="card-text compact"><h4 class="heading-13">2022</h4><div class="margin-bottom margin-medium"><h2 class="heading-12">Foundation</h2></div></div></div></div></div><p class="paragraph-408">Established in 2022, Asian Food Group is the result of a merger between three esteemed family-owned companies: Lucullus, founded in 1941, Thai Mas in 1990, and Sin Wah Foods in 2008. Each of these companies brings its unique expertise to Asian Food Group, combining to offer 80 years of heritage, experience, knowledge and strong relationships. Together we've cultivated a treasure trove of culinary wisdom from Asia, spanning amongst others Japan, Indonesia, China, Vietnam, Thailand, and Korea.</p></div></div><div><div class="container-large"><div class="padding-medium"><div class="w-layout-grid grd-2col-2"><div id="mission" class="card-1-4-red-2 w-node-eb2b7bb8-491b-f122-baca-21df348e258b-aeab90f7"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcb93a859b34c7177b2ba_Mission.jpg" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcb93a859b34c7177b2ba_Mission-p-500.jpg 500w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcb93a859b34c7177b2ba_Mission-p-800.jpg 800w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcb93a859b34c7177b2ba_Mission-p-1080.jpg 1080w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcb93a859b34c7177b2ba_Mission.jpg 1240w" alt="" class="card-header-image"/><div class="card-text compact"><div class="margin-bottom margin-medium"><h2 class="heading-61">Mission</h2></div><p class="paragraph-413">It is our mission to introduce authentic Asian flavours to Europe, by inspiring our partners and enriching the experiences of their cherished customers.</p></div></div><div id="vision" class="card-1-4-red-2 w-node-eb2b7bb8-491b-f122-baca-21df348e2593-aeab90f7"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65d
97dcbdf055dce139b7783cc_Vision.jpg" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcbdf055dce139b7783cc_Vision-p-500.jpg 500w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcbdf055dce139b7783cc_Vision-p-800.jpg 800w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcbdf055dce139b7783cc_Vision-p-1080.jpg 1080w, https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/65ddcbdf055dce139b7783cc_Vision.jpg 1238w" alt="" class="card-header-image"/><div class="card-text compact"><div class="margin-bottom margin-medium"><h2 class="heading-62">Vision</h2></div><p class="paragraph-412">We aspire to be the preferred Asian Food supplier. We relentlessly pursue the goal of providing consumers with the most genuine and enchanting flavours imaginable. By carefully selecting exclusive Asian brands, we empower our customers to elevate their offerings and offer an authentic taste that uncovers the heart of Asian cuisine.</p></div></div></div></div></div><div class="div-block-6"><div class="section-ov-working_together"><div class="container-large"></div></div><div class="section-contact-form"><div class="container-large"></div></div></div></div></div><div class="section-continue"><div class="container-large"></div></div><div class="section-footer"><div class="container-large dragon-bg"><div class="padding-horizontal padding-medium"><div class="footer-container"><div id="w-node-e129e2a9-d3cf-151d-6850-eb33960e8031-30b25b89"><a id="w-node-_8e9a55cf-82a6-596d-3b77-065d0f8480cc-30b25b89" href="/" class="link-block-2 link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/627eb6218f82a7d64dbafbd7_dragon-logo-white.svg" loading="lazy" alt="asian food group logo" class="footerlogo"/></a></div><div id="w-node-_10938b2b-e97a-06ce-5bf5-058130b25b8e-30b25b89" class="footer-menu-block"><p class="text-weight-bold text-style-allcaps">Reach out </p><p><a href="mailto:[email protected]?subject=reaching%20out" target="_blank" class="link">e: [email protected]</a></p><p class="text-style-allcaps"><a href="tel:+31882212000" class="link-2">t: +31 (0)88 221 2000</a></p></div><div id="w-node-_10938b2b-e97a-06ce-5bf5-058130b25ba4-30b25b89" class="footer-menu-block"><p class="footer-title">Asian food group</p><a href="/contact" class="footer-link">contact</a><a href="/news" class="footer-link">news</a><a href="/portfolio" class="footer-link">assortment</a><a href="/customers" class="footer-link">customers</a><a href="/services" class="footer-link">services</a></div><div id="w-node-c1ea3c55-8f9f-c2d6-f3d9-ce5a0d8b071c-30b25b89" class="footer-menu-block"><a href="/about-us" aria-current="page" class="w-inline-block w--current"><p class="footer-title">about us</p></a><a href="/about-us-1" class="footer-link">asian food group</a><a href="https://www.asianfoodgroup.com/about-us#history" class="footer-link">history</a><a href="https://www.asianfoodgroup.com/about-us#mission" class="footer-link">mission</a><a href="https://www.asianfoodgroup.com/about-us#vision" class="footer-link">vision</a><a href="https://www.asianfoodgroup.com/about-us" class="footer-link">company video</a></div></div><div class="line _1px white"></div><div class="footer-container bottom"><div class="div-block-7"><a href="https://www.linkedin.com/company/asian-food-group" class="icon-social w-inline-block"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/627f4009c447a74d1e8047fd_Vector.svg" loading="lazy" alt="" class="icon-img"/></a><a href="https://www.instagram.com/asianfoodgroup" class="icon-social w-inline-block"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/651eaf88d3f554643760ca57_instagram-svgrepo-com.svg" loading="lazy" alt="" class="icon-img"/></a><a href="https://www.facebook.com/Asian.Food.Group" class="icon-social w-inline-block"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/66cdb487fea48f2181c62208_facebook-svgrepo-com.svg" loading="lazy" alt="" class="icon-img"/></a><a href="https://www.tiktok.com/@asianfoodgroup" class="icon-social w-inline-block"><img src="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/6a4648cb44d9a747d9aea710_tiktok-fill-svg.svg" loading="lazy" alt="" class="icon-img"/></a></div><div id="w-node-_2ab23375-30b2-df79-8858-602f3fc34073-30b25b89" class="div-block-8"><a href="https://cdn.prod.website-files.com/627e560d1d599f6ba6e6f9e7/63e4116ecd6c9827f6a4f20b_General%20Terms%20and%20Conditions%20Asian%20Food%20Group%20English.pdf" target="_blank" class="link-3">terms & conditions</a><a href="/disclaimer" class="link-3">disclamer</a><a href="/cookie-policy" class="link-3">cookie policy</a><a id="w-node-_10938b2b-e97a-06ce-5bf5-058130b25bc8-30b25b89" href="/privacy-policy" class="link-3">privacy policy</a></div><a href="https://www.wambay.com" class="wambay-link">Wambay</a></div></div></div></div></main></div>
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