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1<!DOCTYPE html><!-- Last Published: Tue Nov 25 2025 15:06:06 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="audience-town-v2.webflow.io" data-wf-page="671bc20f0afcc157240bb84e" data-wf-site="6504abb9329835c1abcd97f2" lang="en"><head><meta charset="utf-8"/><link href="https://cdn.prod.website-files.com" rel="preconnect" crossorigin="anonymous"/><title>About Audience Town | Real Estate Marketing Software &amp; Data Provider</title><meta content="Learn more about Audience Town&#x27;s home builder marketing platform and proprietary real estate data, and get to know the team behind the technology." name="description"/><meta content="About Audience Town | Real Estate Marketing Software &amp; Data Provider" property="og:title"/><meta content="Learn more about Audience Town&#x27;s home builder marketing platform and proprietary real estate data, and get to know the team behind the technology." property="og:description"/><meta content="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/650794efea07fa02ac0f4ea1_at-og-image.png" property="og:image"/><meta content="About Audience Town | Real Estate Marketing Software &amp; Data Provider" name="twitter:title"/><meta content="Learn more about Audience Town&#x27;s home builder marketing platform and proprietary real estate data, and get to know the team behind the technology." name="twitter:description"/><meta content="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/650794efea07fa02ac0f4ea1_at-og-image.png" name="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/css/audience-town-v2.webflow.shared.5f89e8906.min.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/>
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525<!-- End Google Tag Manager (noscript) --></div><div data-animation="default" class="nav_component w-nav" data-easing2="ease" fs-scrolldisable-element="smart-nav" data-easing="ease" data-collapse="medium" data-w-id="d2b989b9-2523-7dec-3306-5a52dc019610" role="banner" data-duration="400"><div class="nav_container"><a href="/" class="nav_logo-link w-nav-brand"><img src="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/650907d019651fc4e92b95f0_at-logo%20(1).gif" loading="eager" alt="audience town logo" class="nav_logo"/></a><nav role="navigation" class="nav_menu w-nav-menu"><a href="/about" aria-current="page" class="nav_link w-nav-link w--current">About</a><div data-hover="true" data-delay="200" data-w-id="d2b989b9-2523-7dec-3306-5a52dc019617" class="nav_menu-dropdown w-dropdown"><div class="nav_dropdown-toggle w-dropdown-toggle"><div><a href="/solutions/analytics-platform" class="link-2">For Builders</a></div></div><nav class="nav_dropdown-list w-dropdown-list"><a href="/solutions/foundation" class="nav_dropdown-link w-dropdown-link">Foundation Analytics</a><a href="/solutions/market-assessment" class="nav_dropdown-link w-dropdown-link">Market Assessment</a></nav></div><a href="/solutions/audience-segments" class="nav_link w-nav-link">For Brands</a><a href="/pricing" class="nav_link w-nav-link">Pricing</a><div data-hover="true" data-delay="200" data-w-id="a78c0661-7955-80af-f347-1a02756609b6" class="nav_menu-dropdown w-dropdown"><div class="nav_dropdown-toggle w-dropdown-toggle"><div>News + Resources</div></div><nav class="nav_dropdown-list w-dropdown-list"><a href="/resources" class="nav_dropdown-link w-dropdown-link"> Downloads</a><a href="/blog" class="nav_dropdown-link w-dropdown-link"> Blog</a><a href="/media" class="nav_dropdown-link w-dropdown-link"> Press</a><a href="https://audiencetown.com/ed-itorial" class="w-dropdown-link">Ed-itorial</a></nav></div><a href="https://platform.audiencetown.com/login" target="_blank" class="nav_link w-nav-link">Sign In</a><div class="nav_menu-buttons"><a href="https://info.audiencetown.com/free-demo" class="button is-secondary is-nav w-button">Get a Demo</a></div></nav><div class="nav_menu-button w-nav-button"><div class="menu-icon"><div class="menu-icon_line-top"></div><div class="menu-icon_line-middle"><div class="menu-icon_line-middle-inner"></div></div><div class="menu-icon_line-bottom"></div></div></div></div></div><main class="main-wrapper"><header class="section_hero"><div class="padding-global"><div class="container-large"><div class="hero_content"><div class="padding-section-large is-header"><div class="w-layout-grid header1_content"><div class="header1_content-left"><div class="margin-bottom margin-small"><h1 class="heading-style-h1">Built for you, to build with you.</h1></div><p class="text-size-medium">We created Audience Town because understanding your customers is everything for home builders. Our powerful consumer data unlocks performance insights that empower you to take action in every area of your business.</p><div class="margin-top margin-medium"><div class="button-group"><a href="/request-a-demo" class="button is-secondary w-button">Get Started Now</a></div></div></div><div class="header1_image-wrapper"><img sizes="(max-width: 1498px) 100vw, 1498px" srcset="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bcfbc0c50e859641ae5bc_about-hero-p-500.png 500w, https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bcfbc0c50e859641ae5bc_about-hero-p-800.png 800w, https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bcfbc0c50e859641ae5bc_about-hero-p-1080.png 1080w, https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bcfbc0c50e859641ae5bc_about-hero.png 1498w" alt="Audience Town screenshot with picture of founder" src="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bcfbc0c50e859641ae5bc_about-hero.png" loading="eager" class="header1_image"/></div></div></div></div></div></div></header><section class="section_about-intro"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="w-layout-grid about-intro_component"><div id="w-node-f686fbcf-b8bc-a790-2278-8272adffdedc-240bb84e" class="data-dictionary_image-wrapper"><img src="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/65071e8e3e71d11d2830513b_about-story.png" loading="lazy" alt="unicorn holding balloons at for sale house sign" class="data-dictionary_image"/></div><div class="data-dictionary_sticky"><h2 class="heading-style-h1 balance-text">The Audience Town Story<br/>‍</h2><div class="margin-bottom margin-small"><div class="text-rich-text w-richtext"><p>‍</p><p>“Don’t get us wrong. We all love balloons...</p><p>...but when they’re tied to an &#x27;open house&#x27; sign, balloons remind us of why we started Audience Town. </p><p>Put simply, the journey to find a new home doesn’t start at the threshold of an open house. Consumers begin the journey that leads to moving homes when they experience life events months or years before ever seeing a sign. </p><p>Digital technologies have put the consumer in control of how they shop and live across most industries, but real estate is struggling to properly engage those consumers — from prediction all the way to sale.</p><p>Audience Town is building the first and only Real Estate sales &amp; marketing platform powered by consumer data that will help you sell more homes with powerful insights, automation, and performance tools.</p><p>We knew we could do better than signs — let&#x27;s modernize the Real Estate industry for the consumer era.&quot;</p></div></div><div class="margin-bottom margin-small"><div class="caveat-bold"> — Ed Carey, CEO &amp; Founder</div></div><a href="https://www.linkedin.com/in/ed-carey-a4b7032/" target="_blank" class="about-story-bio_linkedin w-inline-block"><img src="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/6514407e32d03efe38185db4_linkedin-logo-new.png" loading="lazy" alt="linkedin" class="about-story-bio_linkedin-image"/></a></div></div></div></div></div></section><section class="section"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="_2-col_component"><div class="w-layout-grid col-2_content"><div class="col-2_content-left"><div class="margin-bottom margin-medium"><h2 class="heading-2">A virtual company focused on innovation</h2></div><div class="text-rich-text text-size-medium w-richtext"><p>Our growing team of top talent is based all across the US and in 4 countries. We have a family-first culture and a dedication to continued innovation.</p></div></div><div class="col-2_image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bc3adc2034855cb7cc4f7_about-virtual-company.png" sizes="(max-width: 816px) 100v
525w, 816px" srcset="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bc3adc2034855cb7cc4f7_about-virtual-company-p-500.png 500w, https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bc3adc2034855cb7cc4f7_about-virtual-company-p-800.png 800w, https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bc3adc2034855cb7cc4f7_about-virtual-company-p-1080.png 1080w, https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bc3adc2034855cb7cc4f7_about-virtual-company.png 1206w" class="col-2_image"/></div></div></div></div></div></div></section><section><div class="w-layout-blockcontainer w-container"><h2 class="heading-2">Meet our leadership team</h2><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items w-row"><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><img src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f1afd5126be431aa4c6_3.png" loading="lazy" alt="" sizes="(max-width: 767px) 96vw, (max-width: 991px) 228.140625px, 298.453125px" srcset="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f1afd5126be431aa4c6_3-p-500.png 500w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f1afd5126be431aa4c6_3-p-800.png 800w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f1afd5126be431aa4c6_3.png 1080w"/><h4 class="heading-6 heading-7">Ed Carey</h4><div class="w-richtext"><p>Ed Carey is the <strong>Founder and CEO</strong> of Audience Town, the first sales and marketing analytics platform purpose-built for the real estate industry and powered by proprietary consumer data. With a 20+ year career in advertising and data technology—including leadership roles at Kargo, Dun &amp; Bradstreet, and Rubicon Project—Ed is a recognized expert in driving growth through innovation.</p></div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><img src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f727b08144e59e7dcdb_1.png" loading="lazy" alt="" sizes="(max-width: 767px) 96vw, (max-width: 991px) 228.140625px, 298.453125px" srcset="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f727b08144e59e7dcdb_1-p-500.png 500w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f727b08144e59e7dcdb_1-p-800.png 800w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f727b08144e59e7dcdb_1.png 1080w"/><h4 class="heading-6 heading-7">Jake Scherrer</h4><div class="w-richtext"><p>Jake Scherrer is the <strong>Head of Sales &amp; Customer Experience, New Construction</strong> at Audience Town, where he leads SaaS sales and client success for home builders. With 16+ years at Zillow and a track record of scaling teams, partnerships, and revenue, Jake brings deep industry insight and a customer-first approach to driving growth in the new construction segment.</p></div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><img src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f5a63d9d99d40416e97_4.png" loading="lazy" alt="" sizes="(max-width: 767px) 96vw, (max-width: 991px) 228.140625px, 298.453125px" srcset="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f5a63d9d99d40416e97_4-p-500.png 500w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f5a63d9d99d40416e97_4-p-800.png 800w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f5a63d9d99d40416e97_4.png 1080w"/><h4 class="heading-6 heading-7">Jason Scheller</h4><div class="w-richtext"><p>Jason Scheller is the <strong>Chief Product &amp; Technology Officer</strong> at Audience Town, where he leads platform innovation at the intersection of real estate and consumer analytics. With an extensive background in SaaS, data platforms, and product leadership — including roles at PulsePoint, Eyeview, and Thompson Reuters — Jason brings over 15 years of experience building high-scale technology products.</p></div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><img src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f36243dd68da5347cae_2.png" loading="lazy" alt="" sizes="(max-width: 767px) 96vw, (max-width: 991px) 228.140625px, 298.453125px" srcset="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f36243dd68da5347cae_2-p-500.png 500w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f36243dd68da5347cae_2-p-800.png 800w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f36243dd68da5347cae_2.png 1080w"/><h4 class="heading-6 heading-7">John Peragine</h4><div class="w-richtext"><p>John Peragine is the <strong>Chief Revenue Officer and Co-Founder</strong> of Audience Town, where he leads go-to-market strategy, sales, and revenue growth. A seasoned sales executive with over 25 years in media, ad tech, and audience data, John has built and scaled high-performing teams at Magnite, BBC, and Rubicon Project, consistently driving transformational growth.</p></div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><img src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f9eae85667407bfcfa3_5.png" loading="lazy" alt="" sizes="(max-width: 767px) 96vw, (max-width: 991px) 228.140625px, 298.453125px" srcset="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f9eae85667407bfcfa3_5-p-500.png 500w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f9eae85667407bfcfa3_5-p-800.png 800w, https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/685a8f9eae85667407bfcfa3_5.png 1080w"/><h4 class="heading-6 heading-7">Kinsey Wolf</h4><div class="w-richtext"><p>Kinsey Sullivan Wolf is the <strong>Chief Marketing Officer</strong> at Audience Town, where she leads brand, growth, and go-to-market strategy for the real estate industry’s leading performance analytics platform. As a recognized expert in scaling tech companies, Kinsey combines deep marketing expertise with a passion for data-driven storytelling and sustainable growth.</p></div></div></div></div></div></section><section class="section_about-reviews"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="margin-bottom margin-xxlarge"><div class="text-align-center align-center"><div class="max-width-large"><div class="margin-bottom margin-small"><h2 class="heading">Success Stories</h2></div><p class="balance-text">
525See how our consumer insights platform helps companies like yours be more data-driven and transform their businesses.</p></div></div></div><div class="about-reviews_component"><div class="abour-reviews_content"><div class="margin-bottom margin-medium"><div class="heading-style-h6">“K. Hovnanian Homes is a data-driven organization, and Audience Town’s analytics provides my team with deeper consumer intelligence than any standard tools we’ve come across. Using Audience Town’s reporting allows my team to better communicate and market to their regional customers with more informed decision-making.&quot;</div></div><div class="about-reviews_client"><div class="about-reviews_client-info"><p class="text-weight-semibold"><strong>—Ryan Clune</strong></p><p>VP of Digital Marketing, K. Hovnanian Homes</p></div></div></div><div class="abour-reviews_content"><div class="margin-bottom margin-medium"><div class="heading-style-h6">“Our new home construction clients rely on us to educate them about the latest digital technology and tools. Audience Town is a must-have for us for this reason. Being able to share new and interesting data points with builders that aren’t available in standard tools, such as Google, gives us an edge in the market. Audience town’s insights empower us to help our clients make the most strategic decisions possible, time and time again.”</div></div><div class="about-reviews_client"><div class="about-reviews_client-info"><p class="text-weight-semibold"><strong>—Sara Smith</strong></p><p>Director of Client Sales, Bokka Group</p></div></div></div><div class="abour-reviews_content"><div class="margin-bottom margin-medium"><div class="heading-style-h6">“Many of our clients are looking for deeper insights, and Audience Town’s platform allows me to meet, and exceed, these needs. It’s also a great tool for persona building, which we use to drive our marketing strategy.”</div></div><div class="about-reviews_client"><div class="about-reviews_client-info"><p class="text-weight-semibold"><strong>—Chris Ochs</strong></p><p>VP of Marketing, Graphic Language</p></div></div></div></div></div></div></div></section><section class="section background-color-blue"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="_2-col_component"><div class="w-layout-grid col-2_content"><div class="col-2_content-left is-reversed"><div class="margin-bottom margin-medium"><h2 class="heading-2">How does it work?</h2></div><div class="text-rich-text text-size-medium w-richtext"><p>How does it work? Our proprietary technology analyzes <strong>300 billion</strong> daily data events <strong>on 280,000,000</strong> US adults to supercharge your growth strategy.</p></div><div class="margin-top margin-large"><div class="button-group"><a href="/whengine" class="button w-button is-secondary">Learn More</a></div></div></div><div class="col-2_image-wrapper"><img alt="whengine logo" loading="lazy" src="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bc4b8b8708ec0fef0fed0_about-whengine.png" class="col-2_image"/></div></div></div></div></div></div></section><section class="section background-color-grey"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="blog-posts_component"><div class="blog-posts_list-wrapper w-dyn-list"><div role="list" class="blog-posts_list--3 w-dyn-items"><div role="listitem" class="blog-posts_item w-dyn-item"><div class="blog_item"><a href="/blog/the-top-100-product-updates-of-2025" class="blog_image-link w-inline-block"><div class="blog_image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/69383eba084c7b3e64dba3dc_The%20Top%20100%20Product%20Updates%20of%202025%20Hero%20image.png" class="blog_image"/></div></a><div class="blog_meta-wrapper"><time datetime="" class="blog_date">December 11, 2025</time><div fs-cmsfilter-field="category" class="blog_category text-style-1line"></div></div><a href="/blog/the-top-100-product-updates-of-2025" class="blog_title-link w-inline-block"><h3 class="heading-style-h5 text-style-2lines">The Top 100 Product Updates of 2025</h3></a><div class="blog_button-wrapper"><a href="/blog/the-top-100-product-updates-of-2025" class="blog_read-more w-inline-block"><div>Read more</div></a></div></div></div><div role="listitem" class="blog-posts_item w-dyn-item"><div class="blog_item"><a href="/blog/dallas-housing-market-report" class="blog_image-link w-inline-block"><div class="blog_image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/68ff8ca93f9c55de6ad3ec7e_Blog%2
5250Images%20-%20Audience%20Town%20(9).png" class="blog_image"/></div></a><div class="blog_meta-wrapper"><time datetime="" class="blog_date">November 25, 2025</time><div fs-cmsfilter-field="category" class="blog_category text-style-1line">Housing Market Data</div></div><a href="/blog/dallas-housing-market-report" class="blog_title-link w-inline-block"><h3 class="heading-style-h5 text-style-2lines">Dallas Housing Market Report: Who&#x27;s Buying in 2025</h3></a><div class="blog_button-wrapper"><a href="/blog/dallas-housing-market-report" class="blog_read-more w-inline-block"><div>Read more</div></a></div></div></div><div role="listitem" class="blog-posts_item w-dyn-item"><div class="blog_item"><a href="/blog/smart-home-builder-marketing-budget" class="blog_image-link w-inline-block"><div class="blog_image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6504b084851001e8455f7d5f/68fa41d246b958f463b337e4_Blog%20Images%20-%20Audience%20Town%20(7).png" class="blog_image"/></div></a><div class="blog_meta-wrapper"><time datetime="" class="blog_date">November 25, 2025</time><div fs-cmsfilter-field="category" class="blog_category text-style-1line">Real Estate Marketing</div></div><a href="/blog/smart-home-builder-marketing-budget" class="blog_title-link w-inline-block"><h3 class="heading-style-h5 text-style-2lines">Budget Smarter, Not Bigger: Inside the 2026 Marketing Budgets of Top Home Builders</h3></a><div class="blog_button-wrapper"><a href="/blog/smart-home-builder-marketing-budget" class="blog_read-more w-inline-block"><div>Read more</div></a></div></div></div></div></div></div></div></div></div></section><header id="demo" class="section_cta-form"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="w-layout-grid cta_component"><div id="w-node-f2c868a5-c492-790f-474d-cd0e98799de6-2956cbda" class="cta_image-wrapper"><img src="https://cdn.prod.website-files.com/6504abb9329835c1abcd97f2/671bb387cc5ebdbea73ec3a6_cta-person-computer.png" loading="lazy" alt="" sizes="(max-width: 271px) 100v
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