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https://brand-at.webflow.io/voice-and-tone

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401<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="sidebar_nav-dropdown-icon"><rect x="11.05" y="6.43555" width="1.9" height="11.1289" fill="currentColor" class="sidebar_nav-dropdown-icon-v"></rect><rect x="17.5645" y="11.05" width="1.9" height="11.1289" transform="rotate(90 17.5645 11.05)" fill="currentColor" class="sidebar_nav-dropdown-icon-h"></rect></svg></div><nav class="sidebar_nav-dropdown-menu w-dropdown-list"><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420744" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420744" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/brand-assets#logos" class="sidebar_nav-dropdown-link w-inline-block"><div>Logos</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420747" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420747" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/brand-assets#colors" class="sidebar_nav-dropdown-link w-inline-block"><div>Colors</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b42074a" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b42074a" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/brand-assets#photos" class="sidebar_nav-dropdown-link w-inline-block"><div>Photos</div></a></nav></div></div><div data-nav-dropdown="" class="u-position-relative"><a data-tippy-placement="right" data-tippy-content="Design guidelines" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b42075a" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b42075a" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/design-guidelines" class="sidebar_nav-link w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 25" fill="none" class="sidebar_nav-link-icon"><path d="M7.23438 6.4375H9.11719L13.4375 18H11.6328L7.53906 6.66406L8.70312 6.64844L4.64844 18H2.89844L7.23438 6.4375ZM5.10156 13.3828H11.2344V14.8672H5.10156V13.3828ZM16.2316 18.1797C15.6743 18.1797 15.1821 18.0807 14.755 17.8828C14.3331 17.6849 14.0024 17.3958 13.7628 17.0156C13.5232 16.6354 13.4034 16.1745 13.4034 15.6328C13.4034 15.1224 13.5258 14.6823 13.7706 14.3125C14.0154 13.9375 14.3618 13.6406 14.8097 13.4219C15.2576 13.1979 15.7941 13.0469 16.4191 12.9688L17.7628 12.8047C18.0545 12.7682 18.2784 12.7214 18.4347 12.6641C18.5909 12.6016 18.7003 12.5234 18.7628 12.4297C18.8253 12.3359 18.8566 12.2083 18.8566 12.0469V12.0391C18.8566 11.7266 18.7915 11.4557 18.6613 11.2266C18.531 10.9974 18.3383 10.8229 18.0831 10.7031C17.8331 10.5833 17.5363 10.526 17.1925 10.5312C16.88 10.5365 16.5961 10.5964 16.3409 10.7109C16.0857 10.8203 15.867 10.9844 15.6847 11.2031C15.5076 11.4167 15.3774 11.6693 15.2941 11.9609L13.5363 11.9688C13.6508 11.3958 13.8774 10.8958 14.2159 10.4688C14.5597 10.0417 14.9894 9.71354 15.505 9.48438C16.0258 9.25521 16.604 9.14062 17.2394 9.14062C17.9217 9.14062 18.5076 9.25521 18.9972 9.48438C19.4868 9.71354 19.8566 10.0547 20.1066 10.5078C20.3618 10.9557 20.4894 11.4948 20.4894 12.125V18H18.9034L18.8878 16.5234L19.1222 16.5625C18.9868 16.9115 18.781 17.2057 18.505 17.4453C18.2342 17.6849 17.9034 17.8672 17.5128 17.9922C17.1222 18.1172 16.6951 18.1797 16.2316 18.1797ZM16.6222 16.8359C17.0441 16.8359 17.4269 16.7526 17.7706 16.5859C18.1144 16.4193 18.3826 16.1927 18.5753 15.9062C18.768 15.6198 18.8644 15.2969 18.8644 14.9375V12.9375L19.2628 13C19.2211 13.2135 19.1534 13.3854 19.0597 13.5156C18.9711 13.6406 18.8331 13.7448 18.6456 13.8281C18.4581 13.9062 18.2029 13.9714 17.88 14.0234L16.5675 14.2266C16.0883 14.2995 15.7159 14.4479 15.4503 14.6719C15.1847 14.89
40106 15.0519 15.1901 15.0519 15.5703C15.0519 15.8464 15.1196 16.0807 15.255 16.2734C15.3904 16.4609 15.5753 16.6042 15.8097 16.7031C16.0441 16.7969 16.3149 16.8411 16.6222 16.8359Z" fill="currentColor"></path></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text">Design Guidelines</div></a><div data-hover="false" data-delay="0" class="sidebar_nav-dropdown w-dropdown"><div data-sidebar-dropdown-icon="" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420760" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420760" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" class="sidebar_nav-dropdown-toggle w-dropdown-toggle"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="sidebar_nav-dropdown-icon"><rect x="11.05" y="6.43555" width="1.9" height="11.1289" fill="currentColor" class="sidebar_nav-dropdown-icon-v"></rect><rect x="17.5645" y="11.05" width="1.9" height="11.1289" transform="rotate(90 17.5645 11.05)" fill="currentColor" class="sidebar_nav-dropdown-icon-h"></rect></svg></div><nav class="sidebar_nav-dropdown-menu w-dropdown-list"><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420765" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420765" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/design-guidelines#logo-usage" class="sidebar_nav-dropdown-link w-inline-block"><div>Logo usage</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420768" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420768" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/design-guidelines#typography" class="sidebar_nav-dropdown-link w-inline-block"><div>Typography</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b42076b" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b42076b" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/design-guidelines#color-palette" class="sidebar_nav-dropdown-link w-inline-block"><div>Color palette</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:8f9b1a1a-cecb-662e-556a-21ef85ce58e8" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="8f9b1a1a-cecb-662e-556a-21ef85ce58e8" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/design-guidelines#illustration" class="sidebar_nav-dropdown-link w-inline-block"><div>Illustration</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:4ab40aaa-d255-5cf7-f915-69ad4253a223" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="4ab40aaa-d255-5cf7-f915-69ad4253a223" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/design-guidelines#motion" class="sidebar_nav-dropdown-link w-inline-block"><div>Motion</div></a></nav></div></div><div data-nav-dropdown="" class="u-position-relative"><a class="sidebar_nav-link w-inline-block w--current" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b42076f" href="/voice-and-tone" data-tippy-content="Voice and Tone" aria-current="page" data-tippy-placement="right" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b42076f" data-wf-ao-click-engagement-tracking="true">
401<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 25" fill="none" class="sidebar_nav-link-icon"><path d="M4.75 4.94791H15.25V13.8021H7.5L4.75 16.6667V4.94791Z" stroke="currentColor" stroke-width="1.5" stroke-linejoin="round"></path><path d="M18.75 8.33334V19.7917L16.5 17.4479H9" stroke="currentColor" stroke-width="1.5" stroke-linejoin="round"></path></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text">Voice and Tone</div></a><div data-hover="false" data-delay="0" class="sidebar_nav-dropdown w-dropdown"><div data-sidebar-dropdown-icon="" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420776" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420776" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" class="sidebar_nav-dropdown-toggle w-dropdown-toggle"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="sidebar_nav-dropdown-icon"><rect x="11.05" y="6.43555" width="1.9" height="11.1289" fill="currentColor" class="sidebar_nav-dropdown-icon-v"></rect><rect x="17.5645" y="11.05" width="1.9" height="11.1289" transform="rotate(90 17.5645 11.05)" fill="currentColor" class="sidebar_nav-dropdown-icon-h"></rect></svg></div><nav class="sidebar_nav-dropdown-menu w-dropdown-list"><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b42077b" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b42077b" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/voice-and-tone#dimensions-of-voice" class="sidebar_nav-dropdown-link w-inline-block"><div>Dimensions of voice</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b42077e" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b42077e" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/voice-and-tone#voice-across-surfaces" class="sidebar_nav-dropdown-link u-d-none w-inline-block"><div>Voice across surfaces</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420781" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420781" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/voice-and-tone#boilerplate" class="sidebar_nav-dropdown-link w-inline-block"><div>Boilerplate</div></a><a data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:a35cbce8-3a1a-d97f-243a-07610e8da933" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="a35cbce8-3a1a-d97f-243a-07610e8da933" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="/voice-and-tone#faqs" class="sidebar_nav-dropdown-link u-d-none w-inline-block"><div>FAQs</div></a></nav></div></div><a data-tippy-placement="right" data-tippy-content="FAQ" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420790" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420790" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="#" class="sidebar_nav-link cc-hide w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 25" fill="none" class="sidebar_nav-link-icon"><path d="M21 12.5C21 17.6777 16.9706 21.875 12 21.875C7.02944 21.875 3 17.6777 3 12.5C3 7.32233 7.02944 3.125 12 3.125C16.9706 3.125 21 7.32233 21 12.5Z" stroke="currentColor" stroke-width="1.5"></path><path d="M11.8757 13.8854V13.5589C11.8757 12.9808 12.1675 12.4418 12.6516 12.1259V12.1259L13.4275 11.6194L14.0148 11.236C14.6164 10.8433 14.9792 10.1733 14.9792 9.45477V9.45477C14.9792 8.27996 14.0268 7.32759 12.852 7.32759H10.8588C9.70647 7.32759 8.77228 8.26178 8.77228 9.41416V9.41416V9.49166" stroke="currentColor" stroke-width="1.5" stroke-linecap="square"></path><ellipse cx="11.9199" cy="17.654" rx="1.25909" ry="1.31156" fill="currentColor"></ellipse></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text">FAQs</div></a><a data-tippy-placement="right" data-tippy-content="Press kit" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b420797" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b420797" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" href="#" class="sidebar_nav-link cc-hide w-inline-block">
401<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="sidebar_nav-link-icon"><path d="M4.75 14L4.75 18.25L19.25 18.25L19.25 14" stroke="currentColor" stroke-width="1.5" stroke-linejoin="round"></path><path d="M15.5 10.5L12 14L8.5 10.5" stroke="currentColor" stroke-width="1.5" stroke-linejoin="round"></path><path d="M12 14L12 4" stroke="currentColor" stroke-width="1.5"></path></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text">Press Kit</div></a></div><div data-sidebar-bottom="" class="sidebar_nav-links-wrapper-bottom"><a class="sidebar_nav-link-bottom cc-hide w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b42079f" data-sidebar-link-bottom="" href="#" data-tippy-content="Partner portal" data-tippy-placement="right" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b42079f" data-wf-ao-click-engagement-tracking="true"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="nav_sidebar-link-icon"><circle cx="10.5" cy="8.5" r="2.75" stroke="currentColor" stroke-width="1.5"></circle><path d="M5.75 19V16.25C5.75 15.1454 6.64543 14.25 7.75 14.25H13.25C14.3546 14.25 15.25 15.1454 15.25 16.25V19" stroke="currentColor" stroke-width="1.5"></path><path d="M19.25 19V16.25C19.25 15.1454 18.3546 14.25 17.25 14.25H17" stroke="currentColor" stroke-width="1.5"></path><path d="M14.5 11.25C16.0188 11.25 17.25 10.0188 17.25 8.5C17.25 6.98122 16.0188 5.75 14.5 5.75" stroke="currentColor" stroke-width="1.5"></path></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text cc-mobile-only">Partner Portal</div></a><a class="sidebar_nav-link-bottom cc-hide w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%22209f882f-e4fe-b92b-e55a-179e4b420724%22%2C%22instanceId%22%3A%22bf44a129-abe3-8788-a8e2-c460e5ef7b8c%22%7D%5D" data-wf-element-id="209f882f-e4fe-b92b-e55a-179e4b4207a7" data-sidebar-link-bottom="" href="#" data-tippy-content="Search (Cmd + E/K)" data-tippy-placement="right" data-wf-native-id-path="bf44a129-abe3-8788-a8e2-c460e5ef7b8c:209f882f-e4fe-b92b-e55a-179e4b4207a7" data-wf-ao-click-engagement-tracking="true"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="nav_sidebar-link-icon"><path d="M17.25 11C17.25 14.4518 14.4518 17.25 11 17.25C7.54822 17.25 4.75 14.4518 4.75 11C4.75 7.54822 7.54822 4.75 11 4.75C14.4518 4.75 17.25 7.54822 17.25 11Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15.4194 15.4194L19.5 19.5" stroke="currentColor" stroke-width="1.5"></path></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text cc-mobile-only">Search</div></a><button data-theme="theme-light" data-sidebar-link-bottom="" data-tippy-content="Toggle theme" data-tippy-placement="right" class="sidebar_nav-link-bottom cc-theme-toggle active"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="nav_sidebar-link-icon cc-theme-toggle"><g clip-path="url(#clip0_3861_6730)"><mask id="mask0_3861_6730" STYLE="mask-type:luminance" maskUnits="userSpaceOnUse" x="4" y="4" width="16" height="16"><path d="M20 4.32324H4V19.6768H20V4.32324Z" fill="white"></path></mask><g mask="url(#mask0_3861_6730)"><path d="M10.0852 12.8912C11.5211 15.3781 14.0076 16.8787 16.6588 17.1581C16.3084 17.4671 15.922 17.7463 15.5011 17.9892C12.0942 19.9563 7.73786 18.789 5.77091 15.3821C3.80396 11.9751 4.97124 7.61878 8.37811 5.65183C8.79899 5.40884 9.23394 5.21381 9.67681 5.06488C8.59314 7.50052 8.64942 10.4042 10.0852 12.8912Z" stroke="currentColor" stroke-width="1.50323" stroke-linecap="square" stroke-linejoin="bevel"></path><path d="M16.4068 5.24255C16.4068 7.03084 14.6872 8.75003 12.8993 8.75003C14.6872 8.75003 16.4068 10.4692 16.4068 12.2575C16.4068 10.4692 18.126 8.75003 19.9142 8.75003C18.126 8.75003 16.4068 7.03084 16.4068 5.24255Z" stroke="currentColor" stroke-width="1.50323" stroke-linecap="square" stroke-linejoin="bevel"></path></g></g></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text cc-mobile-only">Toggle Theme</div></button><button data-theme="theme-dark" data-sidebar-link-bottom="" data-tippy-content="Toggle theme" data-tippy-placement="right" class="sidebar_nav-link-bottom cc-theme-toggle">
401<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="nav_sidebar-link-icon cc-theme-toggle"><path d="M16.25 12C16.25 14.3472 14.3472 16.25 12 16.25C9.65279 16.25 7.75 14.3472 7.75 12C7.75 9.65279 9.65279 7.75 12 7.75C14.3472 7.75 16.25 9.65279 16.25 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M6.34314 17.6568L8.99479 15.0052" stroke="currentColor" stroke-width="1.5"></path><path d="M7.75 12L4 12" stroke="currentColor" stroke-width="1.5"></path><path d="M6.34314 6.34302L8.99485 8.99473" stroke="currentColor" stroke-width="1.5"></path><path d="M12 7.75L12 4" stroke="currentColor" stroke-width="1.5"></path><path d="M15.0051 8.99479L17.6568 6.34314" stroke="currentColor" stroke-width="1.5"></path><path d="M20 12H16.25" stroke="currentColor" stroke-width="1.5"></path><path d="M15.0001 15L17.6569 17.6567" stroke="currentColor" stroke-width="1.5"></path><path d="M12 20V16.25" stroke="currentColor" stroke-width="1.5"></path></svg><div data-sidebar-link-text="" class="sidebar_nav-link-text cc-mobile-only">Toggle Theme</div></button><div data-tippy-placement="right" data-sidebar-trigger="" data-sidebar-link-bottom="" data-tippy-content="Expand/Collapse" class="sidebar_nav-link-bottom cc-mobile-hide"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="nav_sidebar-link-icon"><path d="M3 6H21V18H3V6Z" stroke="currentColor" stroke-width="1.5"></path><path d="M9 6V18" stroke="currentColor" stroke-width="1.5"></path></svg></div></div></nav><div class="mobile-menu_btn w-nav-button"><div class="u-d-none w-icon-nav-menu"></div><div data-is-ix2-target="1" class="sidebar_nav-lottie" data-w-id="209f882f-e4fe-b92b-e55a-179e4b4207ca" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/64fb76b7b2949a3b510a9e23/6793d6073f672d7835b833cc_nav.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="0" data-duration="1.5" data-loading="eager" data-ix2-initial-state="0"></div></div></div><div class="sidebar_nav-css w-embed"><style>
402  /* Styles for sidebar when expanded */
403  .sidebar_nav.is--expanded {
404    width: 290px;
405  }
406
407  /* Styles (when .sidebar_nav includes .is--expanded class) */
408  .sidebar_nav.is--expanded .wf_wordmark,
409  .sidebar_nav.is--expanded .sidebar_nav-link-text {
410    height: auto;
411    opacity: 1;
412  }
413
414  .sidebar_nav.is--expanded .sidebar_nav-dropdown-toggle {
415    width: 24px;
416    height: 24px;
417    opacity: 1;
418  }
419
420  .sidebar_nav.is--expanded .sidebar_nav-links-wrapper-bottom {
421    width: 100%;
422    padding-left: 18px;
423    flex-flow: row;
424    column-gap: 0.75rem;
425  }
426
427  .sidebar_nav.is--expanded .sidebar_nav-link-bottom {
428    width: 24px;
429    padding-right: 0px;
430    padding-left: 0px;
431    justify-content: center;
432    align-items: center;
433  }
434
435  /* Expanded state transitions (when .sidebar_nav includes .is--expanded class) */
436  .sidebar_nav.is--expanded [data-wf-wordmark],
437  .sidebar_nav.is--expanded [data-sidebar-dropdown-icon],
438  .sidebar_nav.is--expanded [data-sidebar-link-text], {
439    transition-delay: 0.3s; /* Delay to align with sidebar nav */
440  }
441
442  /* Collapsed state transitions (when .sidebar_nav does not include .is--expanded class) */
443  .sidebar_nav:not(.is--expanded) {
444    transition-delay: 0.1s;
445  }
446
447  .sidebar_nav:not(.is--expanded) [data-wf-wordmark],
448  .sidebar_nav:not(.is--expanded) [data-sidebar-link-text],
449  .sidebar_nav:not(.is--expanded) [data-sidebar-dropdown-icon],
450  .sidebar_nav:not(.is--expanded) [data-sidebar-bottom],
451  .sidebar_nav:not(.is--expanded) [data-sidebar-link-bottom] {
452    transition: none;
453  }
454
455  /* Expanded state on load (when .sidebar_nav has .is--expanded class on load) */
456  body.no-transitions .sidebar_nav,
457  body.no-transitions [data-wf-wordmark],
458  body.no-transitions [data-sidebar-link-text],
459  body.no-transitions [data-sidebar-dropdown-icon] {
460    transition: none !important; /* Disable all transitions */
461  }
462
463  .sidebar_nav-dropdown-toggle.w--open .sidebar_nav-dropdown-icon-v {
464    opacity: 0;
465  }
466
467  .sidebar_nav-dropdown-toggle:not(.w--open) .sidebar_nav-dropdown-icon-v {
468    opacity: 1;
469  }
470
471  /* Controls color of mobile menu icon based on theme */
472  .theme-dark .sidebar_nav-lottie {
473    filter: invert(1);
474  }
475</style></div><div class="sidebar_nav-js w-embed w-script"><!-- This script manages a responsive, collapsible sidebar with tooltip handling, 
476allowing the sidebar’s state to persist across page reloads and adjusting functionality 
477based on screen size. -->
478<script>
479  document.addEventListener('DOMContentLoaded', () => {
480    const body = document.body;
481    let isLargeScreen = window.innerWidth >= 992;
482    let tooltips = []; // Store Tippy instances
483
484    // Function to initialize sidebar functionality
485    const initializeSidebar = () => {
486      // Disable transitions during initial render
487      body.classList.add('no-transitions');
488
489      // Apply the saved sidebar state from localStorage (default to expanded)
490      const savedState = localStorage.getItem('sidebarState');
491      const isExpanded = savedState !== 'collapsed'; // true if saved as 'expanded' OR null
492      document.querySelectorAll('[data-sidebar-nav]').forEach(target => {
493        if (isExpanded) {
494          target.classList.add('is--expanded');
495        } else {
496          target.classList.remove('is--expanded');
497        }
498      });
499
500      // Allow transitions after the initial render
501      setTimeout(() => {
502        body.classList.remove('no-transitions');
503      }, 0);
504
505      // Tippy tooltip logic
506      document.querySelectorAll('[data-tippy-content]').forEach(el => {
507        const tooltip = tippy(el, {
508          animation: 'shift-away',
509          onShow(instance) {
510            const sidebarNav = instance.reference.closest('.sidebar_nav');
511            if (sidebarNav && sidebarNav.classList.contains('is--expanded')) {
512              return false; // Prevent tooltip
513            }
514          }
515        });
516        tooltips.push(tooltip); // Store the Tippy instance
517      });
518
519      // Sidebar trigger logic
520      document.querySelectorAll('[data-sidebar-trigger]').forEach(trigger => {
521        // Initialize the toggle state based on the current sidebar state
522        trigger.x = isExpanded ? 1 : 0;
523
524        const clickHandler = function () {
525          this.x = (this.x + 1) % 2;
526          if (this.x) { // Expand the sidebar
527            document.querySelectorAll('[data-sidebar-nav]').forEach(target => target.classList.add('is--expanded'));
528            localStorage.setItem('sidebarState', 'expanded');
529          } else { // Collapse the sidebar
530            document.querySelectorAll('[data-sidebar-nav]').forEach(target => target.classList.remove('is--expanded'));
531            localStorage.setItem('sidebarState', 'collapsed');
532          }
533        };
534
535        trigger._listener = clickHandler; // Save the listener for removal
536        trigger.addEventListener('click', clickHandler);
537      });
538    };
539
540    // Function to destroy sidebar functionality
541    const destroySidebar = () => {
542      // Remove classes
543      document.querySelectorAll('[data-sidebar-nav]').forEach(target => target.classList.remove('is--expanded'));
544
545      // Remove event listeners
546      document.querySelectorAll('[data-sidebar-trigger]').forEach(trigger => {
547        if (trigger._listener) {
548          trigger.removeEventListener('click', trigger._listener);
549          delete trigger._listener;
550        }
551        delete trigger.x; // Clear custom state
552      });
553
554      // Destroy Tippy instances
555      tooltips.forEach(instance => instance.destroy());
556      tooltips = []; // Clear the array
557    };
558
559    // Resize event listener to toggle functionality
560    const handleResize = () => {
561      const shouldEnable = window.innerWidth >= 992;
562      if (shouldEnable && !isLargeScreen) {
563        isLargeScreen = true;
564        initializeSidebar();
565      } else if (!shouldEnable && isLargeScreen) {
566        isLargeScreen = false;
567        destroySidebar();
568      }
569    };
570
571    // Initial check and resize listener
572    if (isLargeScreen) {
573      initializeSidebar();
574    }
575    window.addEventListener('resize', handleResize);
576  });
577</script>
577</div></div><div class="sidebar_nav-overlay"></div><div class="page-main"><section class="section cc-brand-header"><div class="container cc-brand"><div class="brand_hero-top"><nav class="breadcrumb-nav"><ol itemtype="https://schema.org/BreadcrumbList" itemscope="https://schema.org/BreadcrumbList" role="list" class="breadcrumb-list w-list-unstyled"><li itemprop="itemListElement" itemscope="https://schema.org/ListItem" itemtype="https://schema.org/ListItem" class="breadcrumb-item"><a itemprop="item" data-wf-native-id-path="c6be9c50-ec7e-d4a6-8713-b2f9f9a14af1" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="c6be9c50-ec7e-d4a6-8713-b2f9f9a14af1" href="/" class="eyebrow cc-breadrumb w-inline-block"><div itemprop="name">Brand</div></a><div class="caption">→</div><meta itemprop="position" content="1"/></li><li itemprop="itemListElement" itemscope="https://schema.org/ListItem" itemtype="https://schema.org/ListItem" class="breadcrumb-item"><div itemprop="name" class="eyebrow cc-breadcrumb-current">Voice and tone</div><meta itemprop="position" content="2"/></li></ol></nav></div><h1 class="h0 u-mb-64">Voice and tone</h1><div class="grid cc-brand-hero"><div class="u-text-pretty cc-brand_hero-h4"><p class="h4">Best practices <br/>for writing.</p></div><div class="paragraph-xl u-w-90 u-text-accent-gray200">The way Webflow’s words should sound, feel, and appear across all experiences.</div></div></div></section><div class="u-divider cc-brand"></div><section class="section"><div class="container cc-brand"><div class="u-mb-96"><div class="paragraph-xl u-text-accent-gray200"><div class="u-mb-16">This guide is for anyone working at or with Webflow to communicate with our prospects, customers, community, and partners.<br/></div></div></div><div class="grid sm-col-1 cc-gap-64"><div class="brand_item-content u-text-accent-gray200"><div class="paragraph-xl u-mb-16 u-textwrap-balance">Looking for more detailed grammar, tone, usage, and style guidelines?</div><div class="paragraph-s u-textwrap-balance">To find the password, visit this <a href="https://webflow.atlassian.net/wiki/spaces/BRAND/pages/83821040/Brand+Assets+and+Guidelines" data-wf-native-id-path="b539f2bd-1fec-b3e9-31f0-34011ab30ce6" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="b539f2bd-1fec-b3e9-31f0-34011ab30ce6" target="_blank">Confluence doc</a>.</div></div><div id="w-node-_75b13173-9416-5d2e-1485-5756f3634cc5-2b975141"><a data-wf-native-id-path="9b263e2a-2625-d23e-5e0b-b5cbab1dde0d" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="9b263e2a-2625-d23e-5e0b-b5cbab1dde0d" href="/internal-voice-and-tone" class="button w-inline-block"><div>Internal guidelines</div></a></div></div></div></section><div class="u-divider cc-brand"></div><section id="dimensions-of-voice" class="section"><div class="container cc-brand"><div class="u-mb-96"><h2 class="h1 u-mb-64">Dimensions of voice</h2></div><div class="u-mb-96"><div class="u-w-70 u-mb-64"><h3 class="u-mb-16">Knowledgeable</h3><div class="u-text-accent-gray200">We speak with confidence backed by a deep knowledge about (and appreciation for) all things web design and development — but we are never condescending, overly academic, or know-it-all. We speak the language of our pro audience with the goal of building trust, but we never overdo it with unnecessary jargon.<br/><br/>Corresponding brand principle: <strong>Unmistakably pro</strong></div></div><div class="grid lg-col-3 sm-col-1 cc-gap-24"><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-green"><path d="M21.5 12C21.5 16.9706 17.4706 21 12.5 21C7.52944 21 3.5 16.9706 3.5 12C3.5 7.02944 7.52944 3 12.5 3C17.4706 3 21.5 7.02944 21.5 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M8.77539 11.9999L11.2581 14.4827L16.8444 8.89648" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Do</div></div><div class="u-text-accent-gray300">Confidently pass on our knowledge and expertise in empowering ways<br/><br/>Meet our pro audience where they are by speaking their language</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top">
577<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-red"><path d="M21.166 12C21.166 16.9706 17.1366 21 12.166 21C7.19546 21 3.16602 16.9706 3.16602 12C3.16602 7.02944 7.19546 3 12.166 3C17.1366 3 21.166 7.02944 21.166 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15.6785 8.48877L8.65625 15.5111" stroke="currentColor" stroke-width="1.5"></path><path d="M8.6543 8.48877L15.6766 15.5111" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Don&#x27;t</div></div><div class="u-text-accent-gray300">Be condescending in our communication<br/><br/>Overdo it with jargon or be overly academic</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-yellow"><path d="M20.834 12C14.9612 12 12.834 14.1272 12.834 20C12.834 14.1272 10.7068 12 4.83398 12C10.7068 12 12.834 9.87283 12.834 4C12.834 9.87283 14.9612 12 20.834 12Z" fill="currentColor" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 17.1426L4.47656 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 6.85735L4.47656 3.64307" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 17.1426L21.1909 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 6.85735L21.1909 3.64307" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Show it off</div></div><div class="u-text-accent-gray300">When talking about the power our product can bring to the professionals and teams using it</div></div></div></div><div class="u-mb-96"><div class="u-w-70 u-mb-64"><h3 class="u-mb-16">Empowering</h3><div class="u-text-accent-gray200">We’re uplifting and motivational in our approach to everything, and we center our customers — not ourselves — when we speak. We believe our customers are capable of great things, and we always seek to instill confidence in them — but we never ignore the complexities of our product.  Additionally, we’re optimistic about the progress of technology, not fear-mongering or negative.<br/><br/>Corresponding brand principle: <strong>Empowering</strong></div></div><div class="grid lg-col-3 sm-col-1 cc-gap-24"><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-green"><path d="M21.5 12C21.5 16.9706 17.4706 21 12.5 21C7.52944 21 3.5 16.9706 3.5 12C3.5 7.02944 7.52944 3 12.5 3C17.4706 3 21.5 7.02944 21.5 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M8.77539 11.9999L11.2581 14.4827L16.8444 8.89648" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Do</div></div><div class="u-text-accent-gray300">Communicate in ways that feel uplifting, optimistic, and center the customer, rather than ourselves, wherever possible.<br/><br/>Center and empower the customer</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-red"><path d="M21.166 12C21.166 16.9706 17.1366 21 12.166 21C7.19546 21 3.16602 16.9706 3.16602 12C3.16602 7.02944 7.19546 3 12.166 3C17.1366 3 21.166 7.02944 21.166 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15.6785 8.48877L8.65625 15.5111" stroke="currentColor" stroke-width="1.5"></path><path d="M8.6543 8.48877L15.6766 15.5111" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Don&#x27;t</div></div><div class="u-text-accent-gray300">Ignore the complexities of building for the web — or using Webflow<br/><br/>Be negative about those complexities</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-yellow"><path d="M20.834 12C14.9612 12 12.834 14.1272 12.834 20C12.834 14.1272 10.7068 12 4.83398 12C10.7068 12 12.834 9.87283 12.834 4C12.834 9.87283 14.9612 12 20.834 12Z" fill="currentColor" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 17.1426L4.47656 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 6.85735L4.47656 3.64307" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 17.1426L21.1909 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 6.85735L21.1909 3.64307" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Show it off</div></div><div class="u-text-accent-gray300">When talking about the power our product can bring to the professionals and team
577s using it</div></div></div></div><div class="u-mb-96"><div class="u-w-70 u-mb-64"><h3 class="u-mb-16">Down-to-earth</h3><div class="u-text-accent-gray200">We speak like a real person — a kind, approachable one. We don’t overdo it by overpromising, using complicated metaphors, or using lofty language, and we always try to say more with less by focusing on real-world solutions and outcomes. We never trade substance for humor, but we know when a well-placed wink is worth a thousand words. We sound professional but not overly dry or intimidating, and we use warm language to invite our audience into the fold. We respect that our audience’s time and attention are valuable and finite.<br/><br/>Corresponding brand principle: <strong>N/A</strong></div></div><div class="grid lg-col-3 sm-col-1 cc-gap-24"><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-green"><path d="M21.5 12C21.5 16.9706 17.4706 21 12.5 21C7.52944 21 3.5 16.9706 3.5 12C3.5 7.02944 7.52944 3 12.5 3C17.4706 3 21.5 7.02944 21.5 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M8.77539 11.9999L11.2581 14.4827L16.8444 8.89648" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Do</div></div><div class="u-text-accent-gray300">Focus on real solutions and empowering outcomes<br/><br/>Use well-placed winks of humor<br/><br/>Default to straightforward language</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-red"><path d="M21.166 12C21.166 16.9706 17.1366 21 12.166 21C7.19546 21 3.16602 16.9706 3.16602 12C3.16602 7.02944 7.19546 3 12.166 3C17.1366 3 21.166 7.02944 21.166 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15.6785 8.48877L8.65625 15.5111" stroke="currentColor" stroke-width="1.5"></path><path d="M8.6543 8.48877L15.6766 15.5111" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Don&#x27;t</div></div><div class="u-text-accent-gray300">Trade substance for humor or colloquialisms<br/><br/>Use complicated metaphors or grandiose language</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-yellow"><path d="M20.834 12C14.9612 12 12.834 14.1272 12.834 20C12.834 14.1272 10.7068 12 4.83398 12C10.7068 12 12.834 9.87283 12.834 4C12.834 9.87283 14.9612 12 20.834 12Z" fill="currentColor" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 17.1426L4.47656 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 6.85735L4.47656 3.64307" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 17.1426L21.1909 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 6.85735L21.1909 3.64307" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Show it off</div></div><div class="u-text-accent-gray300">All the time! We should always communicate in approachable, kind, and inclusive ways.</div></div></div></div><div class="u-mb-96"><div class="u-w-70 u-mb-64"><h3 class="u-mb-16">Bold</h3><div class="u-text-accent-gray200">We fearlessly embrace the power of technology to make the world better, but we’re not brash or careless in the way we communicate it. We’re intentional about when to dial it up and turn heads — and when to be more subtle. We’re bold only when we know we can back it up.<br/><br/>Corresponding brand principle: <strong>Bold</strong></div></div><div class="grid lg-col-3 sm-col-1 cc-gap-24"><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-green"><path d="M21.5 12C21.5 16.9706 17.4706 21 12.5 21C7.52944 21 3.5 16.9706 3.5 12C3.5 7.02944 7.52944 3 12.5 3C17.4706 3 21.5 7.02944 21.5 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M8.77539 11.9999L11.2581 14.4827L16.8444 8.89648" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Do</div></div><div class="u-text-accent-gray300">Back up bold claims with showing, not just telling<br/><br/>Be choosy about when to be bold</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top">
577<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-red"><path d="M21.166 12C21.166 16.9706 17.1366 21 12.166 21C7.19546 21 3.16602 16.9706 3.16602 12C3.16602 7.02944 7.19546 3 12.166 3C17.1366 3 21.166 7.02944 21.166 12Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15.6785 8.48877L8.65625 15.5111" stroke="currentColor" stroke-width="1.5"></path><path d="M8.6543 8.48877L15.6766 15.5111" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Don&#x27;t</div></div><div class="u-text-accent-gray300">Overdo it — our boldness is a bubble over, not a constant boil</div></div><div class="brand_voice-tone-card"><div class="brand_voice-tone-top"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 24" fill="none" class="brand_icon-24 cc-yellow"><path d="M20.834 12C14.9612 12 12.834 14.1272 12.834 20C12.834 14.1272 10.7068 12 4.83398 12C10.7068 12 12.834 9.87283 12.834 4C12.834 9.87283 14.9612 12 20.834 12Z" fill="currentColor" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 17.1426L4.47656 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M7.69085 6.85735L4.47656 3.64307" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 17.1426L21.1909 20.3569" stroke="currentColor" stroke-width="1.5"></path><path d="M17.9766 6.85735L21.1909 3.64307" stroke="currentColor" stroke-width="1.5"></path></svg><div class="h5">Show it off</div></div><div class="u-text-accent-gray300">When showing off a particularly cool product capability or turning heads in a brand campaign</div></div></div></div><div><div class="u-w-70 u-mb-64"><h4 class="u-mb-16">A quick note on voice vs. tone</h4><div class="u-text-accent-gray200">What they are and how they’re different.<br/><br/>Our voice is rooted in our brand personality (the wise mentor). Just like all of us as individuals, our personality stays the same situation to situation —  and so does our voice.<br/><br/>But while our voice doesn’t change, our tone does shift depending on who we’re talking to, the context in which we’re talking to them, and what we need to communicate. Imagine how you sound at a wedding vs. a funeral: You’re the same person, but you take a very different tone!</div></div></div></div></section><div class="u-divider cc-brand"></div><section id="boilerplate" class="section"><div class="container cc-brand"><div class="u-mb-96"><h2 class="h1 u-mb-64">Boilerplate</h2></div><div class="u-mb-96"><div class="u-w-70"><div class="paragraph-xl u-text-accent-gray200">When someone asks you what Webflow is, here are different templates you can use that best represent the company.</div></div></div><div class="u-mb-96"><h3 class="u-mb-16">In a sentence</h3><p class="paragraph-xl u-text-accent-gray200 u-mb-32">Webflow is a Website Experience Platform (WXP) that empowers cross-functional teams of marketers, designers, and developers to visually build, manage, and optimize stunning websites with AI-driven personalization and a powerful composable CMS, enabling businesses to drive real, measurable results.</p><a data-copy-target="" data-wf-native-id-path="a55cba59-261c-c2ca-ba5e-af1fbbc0fb56" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="a55cba59-261c-c2ca-ba5e-af1fbbc0fb56" href="#" class="eyebrow">Copy Text</a></div><div class="u-mb-96"><h3 class="u-mb-16">In a few sentences</h3><p class="paragraph-xl u-text-accent-gray200 u-mb-32">Webflow is a Website Experience Platform (WXP) that empowers marketers, designers, and developers to visually build, manage, and optimize stunning websites that deliver enterprise-grade performance and AI-driven personalized experiences.<br/><br/>Today’s CMOs must drive brand and revenue growth with fewer resources while navigating a fragmented landscape of legacy marketing tools. Performance marketing is becoming more expensive and less effective, requiring a shift to owned content.<br/><br/>
577Unlike traditional platforms that create siloes between teams, Webflow’s Website Experience Platform (WXP) brings marketers, designers, and developers together in a shared environment – equipping each with the tools they need to collaborate, execute at scale, and drive results through visual, composable CMS and AI-powered optimization.<br/><br/>With AI-driven personalization and analytics, Webflow not only enhances visitor engagement but also significantly boosts conversion rates, directly impacting business growth.<br/><br/>Today, over 300,000 of the best companies in the world – from The New York Times, Dropbox, Monday.com, TED, Orangetheory Fitness, and Checkout.com – use Webflow to build, manage, and optimize their websites. </p><a data-copy-target="" data-wf-native-id-path="a55cba59-261c-c2ca-ba5e-af1fbbc0fb69" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="a55cba59-261c-c2ca-ba5e-af1fbbc0fb69" href="#" class="eyebrow">Copy Text</a></div><a 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14.4146 23.21 14.4146C24.4363 14.4146 25.617 14.6627 26.7577 15.1645C27.8985 15.6663 28.8795 16.3711 29.7066 17.2733C30.5336 18.1811 31.1268 19.2073 31.4805 20.3519M31.4633 14.6965V28.5221C31.4633 31.2172 32.5813 33.2978 35.0738 33.2978C36.2146 33.2978 37.2355 32.8975 38.1367 32.1025C39.0379 31.3074 39.7338 30.191 40.2414 28.7532C40.749 27.3154 41 25.6464 41 23.735C41 20.5323 40.2585 17.6624 38.7755 15.1081C37.2926 12.5595 35.2506 10.5691 32.6554 9.14261C30.0545 7.71044 27.157 7 23.9629 7C20.7688 7 18.0139 7.74428 15.4358 9.23847C12.8577 10.7327 10.8101 12.7851 9.2929 15.3957C7.78141 18.0063 7.01711 20.9158 7 24.1128C7.01141 27.338 7.75288 30.2249 9.21304 32.7735C10.6732 35.322 12.7037 37.3237 15.3046 38.7784C17.9055 40.2332 20.8658 40.9718 24.1968 41C25.9877 40.9887 27.7274 40.7519 29.41 40.2895C31.0926 39.8272 32.6668 39.1788 34.1384 38.3443" stroke="currentColor" stroke-width="1.5" stroke-miterlimit="10" stroke-linecap="round" class="u-icon-white"></path></svg><h3 class="u-mb-32">Let’s chat!</h3></div><div><p class="brand-card_info u-mb-0">If you’re a member of the media and would like to talk to someone at Webflow, please email us.</p></div></div></a></div></section></div></div><section class="section u-pt-32 u-pb-32"><div class="container"><div class="grid sm-col-1 cc-gap-32"><a data-wf-native-id-path="7529931b-07c8-488d-b389-95fa985007e9" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="7529931b-07c8-488d-b389-95fa985007e9" href="/brand-assets" class="button cc-brand_cta-card w-inline-block"><div><div class="h6 u-mb-32 u-text-gray600">Next</div><h2 class="h3">Brand assets</h2></div><div class="button-icon_top-right cc-brand-footer-cta">↗</div></a><a data-wf-native-id-path="25039d51-b4b7-ce31-049d-ca2ed91ab1d9" data-wf-ao-click-engagement-tracking="true" data-wf-element-id="25039d51-b4b7-ce31-049d-ca2ed91ab1d9" href="/design-guidelines" class="button cc-brand_cta-card w-inline-block"><div><div class="h6 u-mb-32 u-text-gray600">Previous</div><h2 class="h3">Design guidelines</h2></div><div class="button-icon_top-right cc-brand-footer-cta">↗</div></a></div></div></section><footer class="g-footer cc-brand"><div class="g-footer_container"><div class="g-footer-column_wrapper"><div class="g-footer-column"><div><div class="g-footer-section_title h6-2">Product</div><ul aria-label="Product" role="list" class="g-footer-list w-list-unstyled"><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175de9" data-cta-position="product section" href="https://webflow.com/platform" data-cta="footer CTA" data-cta-text="platform" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175de9" data-wf-ao-click-engagement-tracking="true"><div>Platform</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175ded" data-cta-position="product section" href="https://webflow.com/designer" data-cta="footer CTA" data-cta-text="design" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175ded" data-wf-ao-click-engagement-tracking="true"><div>Design</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175df1" data-cta-position="product section" href="https://webflow.com/edit-mode" data-cta="footer CTA" data-cta-text="edit mode" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175df1" data-wf-ao-click-engagement-tracking="true"><div>Edit mode</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175df5" data-cta-position="product section" href="https://webflow.com/interactions-animations" data-cta="footer CTA" data-cta-text="interactions" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175df5" data-wf-ao-click-engagement-tracking="true"><div>Interactions</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175df9" data-cta-position="product section" href="https://webflow.com/page-building" data-cta="footer CTA" data-cta-text="page building" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175df9" data-wf-ao-click-engagement-tracking="true"><div>Page building</div><div class="g-footer-list_item-tag">New</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175dff" data-cta-position="product section" href="https://webflow.com/cms" data-cta="footer CTA" data-cta-text="cms" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175dff" data-wf-ao-click-engagement-tracking="true"><div>CMS</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e03" data-cta-position="product section" href="https://webflow.com/hosting" data-cta="footer CTA" data-cta-text="hosting" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e03" data-wf-ao-click-engagement-tracking="true"><div>Hosting</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e07" data-cta-position="product section" href="https://webflow.com/localization" data-cta="footer CTA" data-cta-text="localization" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e07" data-wf-ao-click-engagement-tracking="true"><div>Localization</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e0b" data-cta-position="product section" href="https://webflow.com/security" data-cta="footer CTA" data-cta-text="security" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e0b" data-wf-ao-click-engagement-tracking="true"><div>Security</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e0f" data-cta-position="product section" href="https://webflow.com/ecommerce" data-cta="footer CTA" data-cta-text="ecommerce" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e0f" data-wf-ao-click-engagement-tracking="true"><div>Ecommerce</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e13" data-cta-position="product section" href="https://webflow.com/analyze" data-cta="footer CTA" data-cta-text="analyze" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e13" data-wf-ao-click-engagement-tracking="true"><div>Analyze</div><div class="g-footer-list_item-tag">New</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e19" data-cta-position="product section" href="https://webflow.com/optimize" data-cta="footer CTA" data-cta-text="optimize" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e19" data-wf-ao-click-engagement-tracking="true"><div>Optimize</div><div class="g-footer-list_item-tag">New</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e1f" data-cta-position="product section" href="https://webflow.com/seo" data-cta="footer CTA" data-cta-text="seo" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e1f" data-wf-ao-click-engagement-tracking="true"><div>SEO</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link cc-combo w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e23" data-cta-position="product section" href="http://webflow.com/devlink" data-cta="footer CTA" data-cta-text="devlink" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e23" data-wf-ao-click-engagement-tracking="true"><div>DevLink</div><div class="g-footer-list_item-tag">Labs</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e28-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link cc-combo w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e29" data-cta-position="product section" href="https://webflow.com/figma-to-webflow" data-cta="footer CTA" data-cta-text="figma to webflow" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e29" data-wf-ao-click-engagement-tracking="true"><div>Figma to Webflow</div><div class="g-footer-list_item-tag">Labs</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e2f" data-cta-position="product section" href="https://webflow.com/accessibility" data-cta="footer CTA" data-cta-text="accessibility" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e2f" data-wf-ao-click-engagement-tracking="true"><div>Accessibility</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e33" data-cta-position="product section" href="https://webflow.com/ai" data-cta="footer CTA" data-cta-text="ai" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e33" data-wf-ao-click-engagement-tracking="true"><div>AI</div></a></li></ul></div></div><div class="g-footer-column"><div><div class="g-footer-section_title h6-2">Solutions</div><ul aria-label="Solutions" role="list" class="g-footer-list w-list-unstyled"><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e3c" data-cta-position="solutions section" href="https://webflow.com/enterprise" data-cta="footer CTA" data-cta-text="enterprise" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e3c" data-wf-ao-click-engagement-tracking="true"><div>Enterprise</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e40" data-cta-position="solutions section" href="https://webflow.com/startups" data-cta="footer CTA" data-cta-text="startups" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e40" data-wf-ao-click-engagement-tracking="true"><div>Startups</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-698
5774-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e44" data-cta-position="solutions section" href="https://webflow.com/solutions/global-alliances" data-cta="footer CTA" data-cta-text="global alliances" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e44" data-wf-ao-click-engagement-tracking="true"><div>Global alliances</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e48" data-cta-position="solutions section" href="https://webflow.com/solutions/agencies" data-cta="footer CTA" data-cta-text="agencies" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e48" data-wf-ao-click-engagement-tracking="true"><div>Agencies</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e4c" data-cta-position="solutions section" href="https://webflow.com/solutions/freelancers" data-cta="footer CTA" data-cta-text="freelancers" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e4c" data-wf-ao-click-engagement-tracking="true"><div>Freelancers</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e50" data-cta-position="solutions sections" href="https://webflow.com/for/classroom" data-cta="footer CTA" data-cta-text="classrooms" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e50" data-wf-ao-click-engagement-tracking="true"><div>Classrooms</div></a></li></ul></div></div><div class="g-footer-column"><div><div class="g-footer-section_title h6-2">Resources</div><ul aria-label="Resources" role="list" class="g-footer-list w-list-unstyled"><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e58-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e59" data-cta-position="resources section" href="https://university.webflow.com" data-cta="footer CTA" data-cta-text="university" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e59" data-wf-ao-click-engagement-tracking="true"><div>University</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e5c-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e5d" data-cta-position="resources section" href="https://webflow.com/blog" data-cta="footer CTA" data-cta-text="blog" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e5d" data-wf-ao-click-engagement-tracking="true"><div>Blog</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e60-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e61" data-cta-position="resources section" href="https://webflow.com/customers" data-cta="footer CTA" data-cta-text="customer stories" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e61" data-wf-ao-click-engagement-tracking="true"><div>Customer stories</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e64-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e65" data-cta-position="resources section" href="https://webflow.com/resources" data-cta="footer CTA" data-cta-text="webinars and ebooks" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e65" data-wf-ao-click-engagement-tracking="true"><div>Webinars and ebooks</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e68-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e69" data-cta-position="resources section" href="https://webflow.com/apps" data-cta="footer CTA" data-cta-text="apps" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e69" data-wf-ao-click-engagement-tracking="true"><div>Apps</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e6c-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e6d" data-cta-position="resources section" href="https://webflow.com/libraries" data-cta="footer CTA" data-cta-text="libraries" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e6d" data-wf-ao-click-engagement-tracking="true"><div>Libraries</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e70-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e71" data-cta-position="resources section" href="https://webflow.com/templates" data-cta="footer CTA" data-cta-text="templates" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e71" data-wf-ao-click-engagement-tracking="true"><div>Templates</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e74-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e75" data-cta-position="resources section" href="http://developers.webflow.com/" data-cta="footer CTA" data-cta-text="developers" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e75" data-wf-ao-click-engagement-tracking="true"><div>Developers</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e78-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e79" data-cta-position="resources section" href="https://webflow.com/made-in-webflow" data-cta="footer CTA" data-cta-text="made in webflow" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e79" data-wf-ao-click-engagement-tracking="true"><div>Made in Webflow</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e7c-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e7d" data-cta-position="resources section" href="https://webflow.com/glossary" data-cta="footer CTA" data-cta-text="glossary" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e7d" data-wf-ao-click-engagement-tracking="true"><div>Glossary</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e80-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e81" data-cta-position="resources section" href="https://webflow.com/events/livestreams" data-cta="footer CTA" data-cta-text="livestreams" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e81" data-wf-ao-click-engagement-tracking="true"><div>Livestreams</div></a></li></ul></div></div><div class="g-footer-column"><div><div class="g-footer-section_title h6-2">Company</div><ul aria-label="Company" role="list" class="g-footer-list w-list-unstyled">
577<li id="w-node-_0c632541-6984-d3c8-214e-54447a175e89-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e8a" data-cta-position="company section" href="https://webflow.com/about" data-cta="footer CTA" data-cta-text="about" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e8a" data-wf-ao-click-engagement-tracking="true"><div>About</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e8d-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link cc-combo w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e8e" data-cta-position="company section" href="https://webflow.com/careers" data-cta="footer CTA" data-cta-text="careers" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e8e" data-wf-ao-click-engagement-tracking="true"><div>Careers</div><div class="g-footer-list_item-tag">We&#x27;re Hiring</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e93-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e94" data-cta-position="company section" href="https://webflow.com/press" data-cta="footer CTA" data-cta-text="press" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e94" data-wf-ao-click-engagement-tracking="true"><div>Press</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e97-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e98" data-cta-position="company section" href="https://webflow.com/webflow-ventures" data-cta="footer CTA" data-cta-text="webflow ventures" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e98" data-wf-ao-click-engagement-tracking="true"><div>Webflow Ventures</div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175e9c" data-cta-position="company section" href="https://shop.webflow.com" data-cta="footer CTA" data-cta-text="webflow shop" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175e9c" data-wf-ao-click-engagement-tracking="true"><div>Webflow Shop</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175e9f-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175ea0" data-cta-position="company section" href="https://webflow.com/legal/terms" data-cta="footer CTA" data-cta-text="terms of service" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175ea0" data-wf-ao-click-engagement-tracking="true"><div>Terms of Service</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175ea3-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175ea4" data-cta-position="company section" href="https://webflow.com/legal/privacy" data-cta="footer CTA" data-cta-text="privacy policy" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175ea4" data-wf-ao-click-engagement-tracking="true"><div>Privacy policy</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175ea7-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175ea8" data-cta-position="company section" href="https://webflow.com/legal/cookie-policy" data-cta="footer CTA" data-cta-text="cookie policy" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175ea8" data-wf-ao-click-engagement-tracking="true"><div>Cookie policy</div></a></li><li id="w-node-_0c632541-6984-d3c8-214e-54447a175eab-7a175de0" class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175eac" data-cta-position="company section" href="#" data-cta="footer CTA" data-cta-text="cookie 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589<title>Facebook</title>
590<path d="M19 10.495C18.9998 8.67955 18.4794 6.90217 17.5004 5.37329C16.5215 3.84441 15.1249 2.62804 13.4761 1.86821C11.8273 1.10837 9.99534 0.836881 8.19704 1.08588C6.39875 1.33487 4.70945 2.09393 3.32915 3.27318C1.94885 4.45243 0.935345 6.00249 0.408625 7.73985C-0.118094 9.47721 -0.135971 11.3291 0.357111 13.0763C0.850194 14.8235 1.83359 16.3929 3.19087 17.5985C4.54814 18.8042 6.22247 19.5958 8.01563 19.8794V13.2413H5.60342V10.495H8.01563V8.40183C8.01563 6.02129 9.43429 4.70554 11.6035 4.70554C12.3161 4.71576 13.027 4.77767 13.7307 4.89079V7.22937H12.5321C12.1713 7.18148 11.8062 7.27883 11.5172 7.50003C11.2281 7.72123 11.0388 8.04817 10.9907 8.40896C10.9771 8.50999 10.975 8.61224 10.9844 8.71375V10.495H13.6167L13.1955 13.2413H10.9788V19.8794C13.2145 19.5271 15.251 18.3882 16.7215 16.6677C18.1921 14.9472 19.0001 12.7583 19 10.495V10.495Z" fill="currentColor"/>
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592<title>Linkedin</title>
593<path d="M16.2763 0.5H0.76377C0.33877 0.5 0.0200195 0.81875 0.0200195 1.24375V16.8625C0.0200195 17.1812 0.33877 17.5 0.76377 17.5H16.3825C16.8075 17.5 17.1263 17.1813 17.1263 16.7563V1.24375C17.02 0.81875 16.7013 0.5 16.2763 0.5ZM5.01377 14.95H2.57002V6.875H5.12002V14.95H5.01377ZM3.84502 5.8125C2.99502 5.8125 2.35752 5.06875 2.35752 4.325C2.35752 3.475 2.99502 2.8375 3.84502 2.8375C4.69502 2.8375 5.33252 3.475 5.33252 4.325C5.22627 5.06875 4.58877 5.8125 3.84502 5.8125ZM14.47 14.95H11.92V11.0187C11.92 10.0625 11.92 8.89375 10.645 8.89375C9.37002 8.89375 9.15752 9.95625 9.15752 11.0187V15.0562H6.60752V6.875H9.05127V7.9375C9.37002 7.3 10.22 6.6625 11.3888 6.6625C13.9388 6.6625 14.3638 8.3625 14.3
593638 10.4875V14.95H14.47Z" fill="currentColor"/>
594</svg></div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175f0b" data-cta-position="footer section" href="https://www.instagram.com/webflow/" data-cta="footer CTA" data-cta-text="instagram icon" aria-label="Webflow&#x27;s Instagram page" target="_blank" rel="noopener" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175f0b" data-wf-ao-click-engagement-tracking="true"><div class="g-footer-list_item-social w-embed"><svg width="18" height="19" viewBox="0 0 18 19" fill="none" xmlns="http://www.w3.org/2000/svg">
595<title>Instagram</title>
596<path fill-rule="evenodd" clip-rule="evenodd" d="M5.28999 0.991399C6.24999 0.941406 6.55999 0.941406 8.99999 0.941406C11.44 0.941406 11.75 0.941406 12.72 0.991399C13.4651 1.00749 14.2022 1.14947 14.9 1.41134C16.1042 1.8878 17.0518 2.84977 17.51 4.06096C17.7719 4.75865 17.9139 5.49561 17.93 6.24065C17.98 7.20051 17.98 7.51047 17.98 9.95012C17.98 11.4375 17.9614 12.1185 17.9469 12.65C17.9376 12.9903 17.93 13.2693 17.93 13.6596C17.9139 14.4046 17.7719 15.1416 17.51 15.8393C17.0426 17.0469 16.0878 18.0016 14.88 18.4689C14.1822 18.7308 13.4451 18.8728 12.7 18.8889C11.74 18.9388 11.43 18.9388 8.99027 18.9388H8.98999C7.50235 18.9388 6.82135 18.9203 6.28974 18.9058C5.94941 18.8965 5.67031 18.8889 5.27999 18.8889C4.53485 18.8728 3.79779 18.7308 3.1 18.4689C1.89018 17.9994 0.935014 17.0407 0.469999 15.8293C0.208096 15.1316 0.0660938 14.3946 0.0499999 13.6496C0 12.6897 0 12.3798 0 9.94012C0 7.50047 0 7.19052 0.0499999 6.22065C0.0660938 5.47561 0.208096 4.73866 0.469999 4.04096C0.939608 2.83132 1.8984 1.87629 3.11 1.41134C3.80779 1.14947 4.54485 1.00749 5.28999 0.991399ZM12.6406 2.61249C11.6906 2.5625 11.4006 2.5625 9.00061 2.5625V2.5825C7.52013 2.5825 6.84346 2.60136 6.32148 2.61592C5.99376 2.62505 5.72702 2.63249 5.36062 2.63249C4.79035 2.63982 4.22553 2.74465 3.69062 2.94245C2.91752 3.24733 2.30556 3.85921 2.00062 4.6322C1.8028 5.16704 1.69796 5.73177 1.69062 6.30196C1.64062 7.25183 1.64062 7.53179 1.64062 9.94144C1.64062 11.4217 1.65949 12.0983 1.67405 12.6202C1.68319 12.9479 1.69062 13.2146 1.69062 13.5809C1.69796 14.1511 1.8028 14.7158 2.00062 15.2507C2.30556 16.0237 2.91752 16.6355 3.69062 16.9404C4.22553 17.1382 4.79035 17.2431 5.36062 17.2504C6.31062 17.3004 6.59061 17.3004 9.00061 17.3004C10.4811 17.3004 11.1578 17.2815 11.6797 17.267C12.0075 17.2578 12.2742 17.2504 12.6406 17.2504C13.2109 17.2431 13.7757 17.1382 14.3106 16.9404C15.0837 16.6355 15.6957 16.0237 16.0006 15.2507C16.1984 14.7158 16.3033 14.1511 16.3106 13.5809C16.3606 12.6311 16.3606 12.3511 16.3606 9.94144C16.3606 8.46117 16.3417 7.78459 16.3272 7.26269C16.318 6.93502 16.3106 6.66832 16.3106 6.30196C16.3033 5.73177 16.1984 5.16704 16.0006 4.6322C15.6957 3.85921 15.0837 3.24733 14.3106 2.94245C13.7769 2.73783 13.212 2.62622 12.6406 2.61249Z" fill="currentColor"/>
597<path fill-rule="evenodd" clip-rule="evenodd" d="M4.37891 9.93965C4.37891 7.38846 6.44735 5.32031 8.9989 5.32031C10.2242 5.32031 11.3993 5.80699 12.2657 6.67329C13.1321 7.53958 13.6189 8.71453 13.6189 9.93965C13.6189 12.4908 11.5505 14.559 8.9989 14.559C6.44735 14.559 4.37891 12.4908 4.37891 9.93965ZM6 9.94043C6 11.5973 7.34315 12.9404 9 12.9404C9.79565 12.9404 10.5587 12.6244 11.1213 12.0617C11.6839 11.4991 12 10.7361 12 9.94043C12 8.28358 10.6569 6.94043 9 6.94043C7.34315 6.94043 6 8.28358 6 9.94043Z" fill="currentColor"/>
598<path fill-rule="evenodd" clip-rule="evenodd" d="M13.7988 6.2225C14.3952 6.2225 14.8788 5.73897 14.8788 5.1425C14.8788 4.54603 14.3952 4.0625 13.7988 4.0625C13.2023 4.0625 12.7188 4.54603 12.7188 5.1425C12.7188 5.73897 13.2023 6.2225 13.7988 6.2225Z" fill="currentColor"/>
599</svg></div></a></li><li class="g-footer-list_item"><a class="g-footer-list_item-link w-inline-block" data-wf-component-context="%5B%7B%22componentId%22%3A%220c632541-6984-d3c8-214e-54447a175de0%22%2C%22instanceId%22%3A%2225ddae7c-0a5b-d579-4d65-e807878050c5%22%7D%5D" data-wf-element-id="0c632541-6984-d3c8-214e-54447a175f0e" data-cta-position="footer section" href="https://www.tiktok.com/@webflow" data-cta="footer CTA" data-cta-text="tiktok icon" aria-label="Webflow&#x27;s TikTok" target="_blank" rel="noopener" data-wf-native-id-path="25ddae7c-0a5b-d579-4d65-e807878050c5:0c632541-6984-d3c8-214e-54447a175f0e" data-wf-ao-click-engagement-tracking="true"><div class="g-footer-list_item-social w-embed"><svg width="20" height="21" viewBox="0 0 20 21" fill="none" xmlns="http://www.w3.org/2000/svg">
600<title>TikTok</title>
601<path d="M8.30373 8.65756V11.7284C7.93253 11.6265 7.54412 11.6126 7.16708 11.6877C6.79004 11.7628 6.43401 11.9251 6.12521 12.1625C5.81641 12.3999 5.56272 12.7064 5.38283 13.0595C5.20293 13.4125 5.10143 13.8031 5.0858 14.2024C5.06468 14.5462 5.11448 14.8907 5.23187 15.2128C5.34925 15.535 5.53151 15.8271 5.76637 16.0699C6.00124 16.3126 6.28328 16.5002 6.59355 16.6199C6.90381 16.7398 7.23512 16.7891 7.56521 16.7646C9.39728 16.7646 10.0446 15.4246 10.0446 14.1678V2.00391H12.9611C13.4572 5.216 14.9992 5.96137 17.0661 6.30587V9.3834C17.0661 9.3834 14.6141 9.20193 13.0437 7.96915V14.0488C13.0421 16.7998 11.4755 19.8706 7.5872 19.8706C3.97883 19.8706 2.13281 16.688 2.13281 14.0204C2.15583 13.23 2.33952 12.4536 2.67179 11.7426C3.00405 11.0315 3.47735 10.4018 4.06045 9.89507C4.64356 9.38832 5.32323 9.01601 6.05464 8.80271C6.78607 8.5894 7.5526 8.53993 8.30373 8.65756Z" fill="currentColor"/>
602</svg></div></a></li></ul></div></div></div></footer>
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602<script src="https://cdn.prod.website-files.com/64fb76b7b2949a3b510a9e23/js/webflow.002ecab3.b0f2378fe14f886e.js" type="text/javascript" integrity="sha384-hLNlCOV30G5RpwaTb2TegsPFZksxbKaYpUJ11S22pz+Ty116QVRbKu+5X/2A8DLn" crossorigin="anonymous"></script>
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602<script type="text/javascript">gsap.registerPlugin(SplitText);</script>
602<!-- Import Webflow Marketing Body -->
603<script type='text/javascript' src="https://webflow.com/resources/marketing-body-v2.js"></script>
603
604
605<!-- Amplitude -->
606<script type='text/javascript'>
607  wf_analytics.init({
608  	pageView: {
609      name: 'Website Viewed',
610      data: {
611        redirect: false // not a redirect to dashboard
612      }
613    },
614    trackScroll: true,
615    page: 'website'
616  });
617</script>
617
618
619<script>
620	$(document).ready(function() {
621    	$('.sidenav_links_link-section-title.w--current').parents('.sidenav_links_wrapper').addClass('.u-bg-gray100');
622    });
623
624   	$("nav a").click(function(){
625      if (parseInt($(window).width()) < 990) {
626    	$('.w-nav-button').click();
627      }
628	});
629</script>
629
630
631<!-- Tippy.js -->
632<script src="https://unpkg.com/@popperjs/core@2"></script>
vendor: 1 bytes, line 632
632
633<script src="https://unpkg.com/tippy.js@6"></script>
633<!-- CODECRUMBS THEME/MODE MANAGER -->
634<script>
635  const ThemeManager = {
636    // Array of available themes
637    themes: ['theme-light', 'theme-dark'], // Add more themes as needed
638
639    // System themes configuration
640    systemThemes: {
641      light: 'theme-light',  // Theme to use for system "light" mode
642      dark: 'theme-dark'     // Theme to use for system "dark" mode
643    },
644
645    // Current theme state
646    themePreference: localStorage.getItem('theme') || 'system',
647
648    // Array to store theme change callbacks
649    themeChangeCallbacks: [],
650
651    // Method to add theme change callback
652    onThemeChange: function(callback) {
653      if (typeof callback === 'function') {
654        this.themeChangeCallbacks.push(callback);
655      }
656    },
657
658    // Method to get current resolved theme (resolves 'system' to actual theme)
659    getResolvedTheme: function() {
660      return this.themePreference === 'system' ? this.getSystemTheme() : this.themePreference;
661    },
662
663    // Method to get system theme
664    getSystemTheme: function() {
665      return window.matchMedia('(prefers-color-scheme: dark)').matches 
666        ? this.systemThemes.dark 
667      : this.systemThemes.light;
668    },
669
670    // Method to programmatically set theme
671    setTheme: function(newThemePreference) {
672      // Validate theme
673      if (newThemePreference === 'system' || this.themes.includes(newThemePreference)) {
674        handleThemeChange(newThemePreference);
675        return true;
676      }
677      console.warn(`Invalid theme "${newThemePreference}". Available themes:`, ['system', ...this.themes]);
678      return false;
679    }
680  };
681
682  // Function to apply a theme
683  function applyTheme(resolvedTheme) {
684    const body = document.body;
685    const html = document.documentElement;
686
687    // Remove all theme classes
688    ThemeManager.themes.forEach(t => {
689      body.classList.remove(t);
690      html.classList.remove(t);
691    });
692
693    // Add the selected theme class (if it's valid)
694    if (ThemeManager.themes.includes(resolvedTheme)) {
695      body.classList.add(resolvedTheme);
696      html.classList.add(resolvedTheme);
697    }
698  }
699
700  // Function to apply the system theme
701  function applySystemTheme() {
702    const systemTheme = ThemeManager.getSystemTheme();
703    applyTheme(systemTheme);
704  }
705
706  // Function to handle theme changes
707  function handleThemeChange(newThemePreference) {
708    ThemeManager.themePreference = newThemePreference;
709
710    if (newThemePreference === 'system') {
711      localStorage.setItem('theme', 'system');
712      applySystemTheme();
713    } else {
714      localStorage.setItem('theme', newThemePreference);
715      applyTheme(newThemePreference);
716    }
717
718    // Update all UI controls to match the current theme
719    updateThemeControls(newThemePreference);
720
721    // Call all registered callbacks with theme information
722    const resolvedTheme = ThemeManager.getResolvedTheme();
723    ThemeManager.themeChangeCallbacks.forEach(callback => {
724      callback({
725        themePreference: newThemePreference,  // 'system', 'light-mode', or 'dark-mode'
726        resolvedTheme: resolvedTheme          // actual applied theme ('light-mode' or 'dark-mode')
727      });
728    });
729  }
730
731  // Function to update all theme controls
732  function updateThemeControls(themePreference) {
733    const resolvedTheme = ThemeManager.getResolvedTheme();
734
735    // Update selectors
736    document.querySelectorAll('[data-theme-selector]').forEach(selector => {
737      selector.value = themePreference;
738    });
739
740    // Update toggle switches
741    document.querySelectorAll('[data-theme-toggle]').forEach(toggle => {
742      const toggleTheme = toggle.getAttribute('data-theme-toggle');
743      if (themePreference === 'system') {
744        toggle.checked = resolvedTheme === toggleTheme;
745      } else {
746        toggle.checked = themePreference === toggleTheme;
747      }
748    });
749
750    // Update click-based theme buttons
751    document.querySelectorAll('[data-theme]').forEach(button => {
752      const buttonTheme = button.getAttribute('data-theme');
753
754      // Set aria-pressed
755      button.setAttribute('aria-pressed', themePreference === buttonTheme);
756
757      // Handle active state
758      button.classList.toggle('active', themePreference === buttonTheme);
759
760      // For system theme buttons, also check resolved theme
761      if (buttonTheme === 'system' && themePreference === 'system') {
762        button.classList.add('active');
763      }
764    });
765  }
766
767  // Function to initialize the theme
768  function initializeTheme() {
769    // Initial theme check
770    try {
771      const savedThemePreference = localStorage.getItem('theme') || 'system';
772      if (savedThemePreference === 'system') {
773        const systemTheme = window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark-mode' : 'light-mode';
774        document.documentElement.classList.add(systemTheme);
775      } else {
776        document.documentElement.classList.add(savedThemePreference);
777      }
778    } catch (e) {
779      console.warn('Failed to set initial theme:', e);
780    }
781
782    // Set up system theme change listener
783    const systemThemeQuery = window.matchMedia('(prefers-color-scheme: dark)');
784
785    // Remove old listener if it exists (prevents duplicate listeners)
786    systemThemeQuery.removeEventListener('change', handleSystemThemeChange);
787
788    // Add new listener
789    systemThemeQuery.addEventListener('change', handleSystemThemeChange);
790
791    // Apply saved theme
792    const savedThemePreference = localStorage.getItem('theme') || 'system';
793    handleThemeChange(savedThemePreference);
794  }
795
796  // Handler for system theme changes
797  function handleSystemThemeChange() {
798    const currentThemePreference = localStorage.getItem('theme');
799    if (currentThemePreference === 'system') {
800      applySystemTheme();
801      updateThemeControls('system');
802
803      // Notify callbacks of the theme change
804      const resolvedTheme = ThemeManager.getResolvedTheme();
805      ThemeManager.themeChangeCallbacks.forEach(callback => {
806        callback({
807          themePreference: 'system',
808          resolvedTheme: resolvedTheme
809        });
810      });
811    }
812  }
813
814  // Event listener for theme selectors
815  document.addEventListener('change', (event) => {
816    const target = event.target;
817
818    // Handle dropdown selectors
819    if (target.matches('[data-theme-selector]')) {
820      handleThemeChange(target.value);
821    }
822
823    // Handle toggle switches
824    if (target.matches('[data-theme-toggle]')) {
825      const toggleTheme = target.getAttribute('data-theme-toggle');
826
827      // If the toggle is checked, apply its theme
828      // If unchecked, apply the opposite theme or system theme
829      if (target.checked) {
830        handleThemeChange(toggleTheme);
831      } else {
832        // If we're toggling between light/dark, choose the opposite
833        const oppositeTheme = toggleTheme === ThemeManager.systemThemes.dark 
834        ? ThemeManager.systemThemes.light 
835        : ThemeManager.systemThemes.dark;
836        handleThemeChange(oppositeTheme);
837      }
838    }
839  });
840
841  // Event listener for click-based theme toggles
842  document.addEventListener('click', (event) => {
843    const target = event.target;
844
845    if (target.matches('[data-theme]')) {
846      handleThemeChange(target.getAttribute('data-theme'));
847    }
848  });
849
850  // Initialize the theme on page load
851  initializeTheme();
852
853  // Export ThemeManager to make it globally available
854  window.ThemeManager = ThemeManager;
855</script>
855
856
857<!-- Theme icon switcher functionality -->
858<script>
859  // Wait for ThemeManager to be initialized
860  document.addEventListener('DOMContentLoaded', () => {
861    // Get references to your theme toggle buttons
862    const lightButton = document.querySelector('button[data-theme="theme-light"]');
863    const darkButton = document.querySelector('button[data-theme="theme-dark"]');
864
865    // Initial setup - hide the active button based on current theme
866    const initialTheme = ThemeManager.getResolvedTheme();
867    if (initialTheme === 'theme-light') {
868      lightButton.style.display = 'none';
869      darkButton.style.display = 'flex';
870    } else {
871      darkButton.style.display = 'none';
872      lightButton.style.display = 'flex';
873    }
874
875    // Register callback for theme changes
876    ThemeManager.onThemeChange(function(themeData) {
877      // When theme changes, toggle button visibility
878      if (themeData.resolvedTheme === 'theme-light') {
879        // If light theme is active, hide light button and show dark button
880        lightButton.style.display = 'none';
881        darkButton.style.display = 'flex';
882      } else {
883        // If dark theme is active, hide dark button and show light button
884        darkButton.style.display = 'none';
885        lightButton.style.display = 'flex';
886      }
887    });
888  });
889</script>
889
890
891<!-- Boilerplate copy to clipboard functionality -->
892<script>
893  document.addEventListener("DOMContentLoaded", function () {
894    document.querySelectorAll("[data-copy-target]").forEach(link => {
895      link.addEventListener("click", function (event) {
896        event.preventDefault();
897
898        const paragraph = this.previousElementSibling; // Get the previous sibling (should be <p>)
899        const originalText = this.innerText; // Store the original link text
900
901        if (paragraph && paragraph.tagName.toLowerCase() === "p") {
902          const text = paragraph.innerText;
903          navigator.clipboard.writeText(text).then(() => {
904            this.innerText = "Copied to clipboard"; // Change link text
905            setTimeout(() => {
906              this.innerText = originalText; // Revert back after 1.5 seconds
907            }, 1500);
908          }).catch(err => {
909            console.error("Failed to copy text: ", err);
910          });
911        }
912      });
913    });
914  });
915</script>
915</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.