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6 7<!-- End Google Tag Manager --> 8 9 10<style> 11body{ 12 -webkit-font-smoothing: antialiased; 13 -moz-osx-font-smoothing: grayscale; 14} 15</style> 16</head><body class="body-7"><div data-w-id="2ed61d51-c2ec-fc96-2c56-e8a36eaf7e7f" class="navigation-container"><div class="container"><div data-collapse="medium" data-animation="default" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navbar w-nav"><a href="/" class="w-nav-brand"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5f4131ac79710a4d397c07f8_Gobot%20Nav%20Logo%20(2).png" alt="" class="image-29 blue"/><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e814e01d75a9b3b81fb673e_gobot_logo_sm_1_50.png" alt="" class="image-29 white"/></a><nav role="navigation" class="nav-menu-wrapper justify-end w-nav-menu"><div class="nav-links nav-links-1 mobile-nav-links"><div data-w-id="0ef5da8f-12c1-7c8d-4deb-8fe1f6fcbdf5" class="nav-mobile-color-wrapper"></div><div data-delay="0" data-hover="true" class="nav-dropdown w-dropdown"><div class="nav-link mobile-nav-link w-dropdown-toggle"><div data-w-id="2ed61d51-c2ec-fc96-2c56-e8a36eaf7e8a" class="row no-wrap platform-nav-option"><div class="text-block-115"><strong class="bold-text-8">Platform</strong></div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda35bbd648e47_icon-caret-down.svg" alt="" class="dropdown-icon"/></div></div><nav data-w-id="2ed61d51-c2ec-fc96-2c56-e8a36eaf7e8e" class="dropdown-list platform-dropdown-holder w-dropdown-list"><div class="platform-dropdown-holder-inner"><div class="fpd-solution-headline-holder identify nav-bar"><div class="text-block-143">SCALE</div></div><div class="nav-platform-collect-personalize-holder"><div class="w-layout-grid grid-21"><a id="w-node-_2b2e2e3d-f297-8396-06bf-f691b1256826-6eaf7e7f" href="/b2c" aria-current="page" class="w-inline-block w--current"><div class="nav-platform-personalize-holder w-clearfix"><div class="nav-platform-personalize-left-icon-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/628e801e467eab4dd94546d4_Sales%20Page%20Product%20Icons%20(16).png" loading="lazy" width="36" alt="" class="nav-platform-personalize-left-icon"/></div><div class="nav-platform-personalize-right-text-holder"><div class="nav-platform-personalize-right-text-top-holder"><div class="nav-platform-personalize-right-top-text">IDENTITY PIXEL</div></div><div class="nav-platform-personalize-right-text-bottom-holder"><div class="nav-platform-personalize-right-bottom-text"><span>Scale</span> up First-Party owned audiences by identifying anonymous site visitors and retargeting abandoners via email &Â SMS.</div></div></div></div></a><div class="fpd-solution-headline-holder interact nav"><div class="text-block-143">SCOPE</div></div><a id="w-node-e782d7c0-ad21-8769-8df3-6d97b174d179-6eaf7e7f" href="/guided-shopping" class="w-inline-block"><div id="w-node-a76defbb-63ef-5ae0-e8d8-e5091ac62666-6eaf7e7f" class="nav-platform-personalize-holder w-clearfix"><div class="nav-platform-personalize-left-icon-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/628e7bac6661704e5f77e95a_Sales%20Page%20Product%20Icons%20(15).png" loading="lazy" width="36" alt="" class="nav-platform-personalize-left-icon"/></div><div class="nav-platform-personalize-right-text-holder"><div class="nav-platform-personalize-right-text-top-holder"><div class="nav-platform-personalize-right-top-text">1:1 GUIDED EXPERIENCES</div></div><div class="nav-platform-personalize-right-text-bottom-holder"><div class="nav-platform-personalize-right-bottom-text">Expand the scope of your First-Party Data with interactive experiences that collect shopper preferences and recommend products.</div></div></div></div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" class="nav-dropdown partner-dropdown w-dropdown"><div class="nav-link mobile-nav-link w-dropdown-toggle"><div class="row no-wrap"><div><strong class="bold-text-8">Partners</strong></div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda35bbd648e47_icon-caret-down.svg" alt="" class="dropdown-icon"/></div></div><nav class="dropdown-list w-dropdown-list"><div class="dropdown-menu"><a href="/integrations" class="dropdown-link mobile-nav-link w-dropdown-link"><strong class="bold-text-14">Integrations</strong></a></div></nav></div></div><a href="/case-studies" class="w-inline-block"><div class="nav-link-text">Case Studies</div></a><a href="/travel-hospitality-identity" target="_blank" class="b2b w-inline-block"><div class="nav-link-text">Travel &
16Â Hospitality</div></a></nav><div class="nav-menu-button-wrapper"><div class="nav-functions"><a href="/ai-identity-pixel-book-demo" class="button bg-gray-4 w-button">REQUESTÂ DEMO</a></div><div class="menu-button w-nav-button"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda31b03648e55_icon-menu.svg" alt="" class="menu-icon"/><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda37ddb648e5c_icon-x.svg" alt="" class="menu-cross-icon"/></div></div></div><div class="modal"><div class="modal-screen"></div></div></div></div><div data-w-id="2ed61d51-c2ec-fc96-2c56-e8a36eaf7e7f" class="navigation-container"><div class="container"><div data-collapse="medium" data-animation="default" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navbar w-nav"><a href="/" class="w-nav-brand"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5f4131ac79710a4d397c07f8_Gobot%20Nav%20Logo%20(2).png" alt="" class="image-29 blue"/><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e814e01d75a9b3b81fb673e_gobot_logo_sm_1_50.png" alt="" class="image-29 white"/></a><nav role="navigation" class="nav-menu-wrapper justify-end w-nav-menu"><div class="nav-links nav-links-1 mobile-nav-links"><div data-w-id="0ef5da8f-12c1-7c8d-4deb-8fe1f6fcbdf5" class="nav-mobile-color-wrapper"></div><div data-delay="0" data-hover="true" class="nav-dropdown w-dropdown"><div class="nav-link mobile-nav-link w-dropdown-toggle"><div data-w-id="2ed61d51-c2ec-fc96-2c56-e8a36eaf7e8a" class="row no-wrap platform-nav-option"><div class="text-block-115"><strong class="bold-text-8">Platform</strong></div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda35bbd648e47_icon-caret-down.svg" alt="" class="dropdown-icon"/></div></div><nav data-w-id="2ed61d51-c2ec-fc96-2c56-e8a36eaf7e8e" class="dropdown-list platform-dropdown-holder w-dropdown-list"><div class="platform-dropdown-holder-inner"><div class="fpd-solution-headline-holder identify nav-bar"><div class="text-block-143">SCALE</div></div><div class="nav-platform-collect-personalize-holder"><div class="w-layout-grid grid-21"><a id="w-node-_2b2e2e3d-f297-8396-06bf-f691b1256826-6eaf7e7f" href="/b2c" aria-current="page" class="w-inline-block w--current"><div class="nav-platform-personalize-holder w-clearfix"><div class="nav-platform-personalize-left-icon-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/628e801e467eab4dd94546d4_Sales%20Page%20Product%20Icons%20(16).png" loading="lazy" width="36" alt="" class="nav-platform-personalize-left-icon"/></div><div class="nav-platform-personalize-right-text-holder"><div class="nav-platform-personalize-right-text-top-holder"><div class="nav-platform-personalize-right-top-text">IDENTITY PIXEL</div></div><div class="nav-platform-personalize-right-text-bottom-holder"><div class="nav-platform-personalize-right-bottom-text"><span>Scale</span> up First-Party owned audiences by identifying anonymous site visitors and retargeting abandoners via email &Â SMS.</div></div></div></div></a><div class="fpd-solution-headline-holder interact nav"><div class="text-block-143">SCOPE</div></div><a id="w-node-e782d7c0-ad21-8769-8df3-6d97b174d179-6eaf7e7f" href="/guided-shopping" class="w-inline-block"><div id="w-node-a76defbb-63ef-5ae0-e8d8-e5091ac62666-6eaf7e7f" class="nav-platform-personalize-holder w-clearfix"><div class="nav-platform-personalize-left-icon-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/628e7bac6661704e5f77e95a_Sales%20Page%20Product%20Icons%20(15).png" loading="lazy" width="36" alt="" class="nav-platform-personalize-left-icon"/></div><div class="nav-platform-personalize-right-text-holder"><div class="nav-platform-personalize-right-text-top-holder"><div class="nav-platform-personalize-right-top-text">1:1 GUIDED EXPERIENCES</div></div><div class="nav-platform-personalize-right-text-bottom-holder"><div class="nav-platform-personalize-right-bottom-text">Expand the scope of your First-Party Data with interactive experiences that collect shopper preferences and recommend products.</div></div></div></div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" class="nav-dropdown partner-dropdown w-dropdown"><div class="nav-link mobile-nav-link w-dropdown-toggle"><div class="row no-wrap"><div><strong class="bold-text-8">Partners</strong></div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda35bbd648e47_icon-caret-down.svg" alt="" class="dropdown-icon"/></div></div><nav class="dropdown-list w-dropdown-list"><div class="dropdown-menu"><a href="/integrations" class="dropdown-link mobile-nav-link w-dropdown-link"><strong class="bold-text-14">Integrations</strong></a></div></nav></div></div><a href="/case-studies" class="w-inline-block"><div class="nav-link-text">Case Studies</div></a><a href="/travel-hospitality-identity" target="_blank" class="b2b w-inline-block"><div class="nav-link-text">Travel &
16Â Hospitality</div></a></nav><div class="nav-menu-button-wrapper"><div class="nav-functions"><a href="/ai-identity-pixel-book-demo" class="button bg-gray-4 w-button">REQUESTÂ DEMO</a></div><div class="menu-button w-nav-button"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda31b03648e55_icon-menu.svg" alt="" class="menu-icon"/><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda37ddb648e5c_icon-x.svg" alt="" class="menu-cross-icon"/></div></div></div><div class="modal"><div class="modal-screen"></div></div></div></div><div class="section main-page-top-section feature-page-top-section pps-top-section identity-pixel main-site"><div class="container"><div class="section-title section-title-wide gv-top-header-text-holder ecommerce-top-header-text-holder"><h1 class="heading-15 identity-resolution-headline b2c"><span class="text-span-88"><strong class="bold-text gofind-header-headline main-headline feature-page-headline identity-resolution"><em class="italic-text-6 identity-resolution-headline b2c">Identify email addresses of your anonymous site visitors who don't fill out forms.</em> </strong></span></h1><div class="text-large main-subheadline ai-identity-pixel"><span class="text-span-12 rainbowtext"><em class="italic-text-6 post-purchase-survey-feature-page ai-identity-pixel-headline">Automatically collect 5x more emails and grow your list 5x faster. 30 day free trial.</em></span></div><div class="div-block-52"><div class="above-cta-text"><span class="text-span-12 rainbowtext"><em class="italic-text-6 post-purchase-survey-feature-page done-for-your-guarantee-tetxt">For Shopify stores using Klaviyo.</em></span><strong class="bold-text-27"><br/></strong></div><a href="/ai-identity-pixel-book-demo" class="gv-page-top-cta ecommerce-page-top-cta w-button">GET A DEMO</a></div></div></div></div><div class="identity-pixel-top-video-outer-holder main-site"><div class="identity-pixel-top-video-inner-holder"><div class="html-embed-5 w-embed w-script">
16<script src="https://fast.wistia.com/embed/medias/5g9x9tx9m0.jsonp" async></script>
16<script src="https://fast.wistia.com/assets/external/E-v1.js" async></script>
16<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_5g9x9tx9m0 videoFoam=true" style="height:100%;position:relative;width:100%"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"><img src="https://fast.wistia.com/embed/medias/5g9x9tx9m0/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /></div></div></div></div></div></div></div><div class="div-block-41 main-page-top-logos-holder feature-page-logos identity-pixel"><div class="container top-logos-container"><h3 class="h2 client-list-header main-page-top-testimonial-text">TRUSTED BY HUNDREDSÂ OF LEADING BRANDS</h3><div class="w-layout-grid grid-26 identity-pixel-client-examples"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d59dab2a2a4d5c6468d9d_Identity%20Pixel%20Client%20ROI%20Examples.png" loading="lazy" id="w-node-_8231ba5d-e023-df00-739c-64b675f3bf60-7497507e" sizes="(max-width: 750px) 100vw, 750px" alt="" srcset="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d59dab2a2a4d5c6468d9d_Identity%20Pixel%20Client%20ROI%20Examples-p-500.png 500w, https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d59dab2a2a4d5c6468d9d_Identity%20Pixel%20Client%20ROI%20Examples.png 750w" class="identity-pixel-client-example-image"/><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d5a108a1b4d7414deddda_Identity%20Pixel%20Client%20ROI%20Examples%20(1).png" loading="lazy" id="w-node-_75e3ae72-c4a8-d694-aa7d-c362c5945a8f-7497507e" sizes="(max-width: 750px) 100vw, 750px" alt="" srcset="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d5a108a1b4d7414deddda_Identity%20Pixel%20Client%20ROI%20Examples%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d5a108a1b4d7414deddda_Identity%20Pixel%20Client%20ROI%20Examples%20(1).png 750w" class="identity-pixel-client-example-image"/><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d5a30c2368cc32b39bfa2_Identity%20Pixel%20Client%20ROI%20Examples%20(2).png" loading="lazy" id="w-node-_72268f0b-1478-2bbb-5c92-394fe5e43080-7497507e" sizes="(max-width: 750px) 100vw, 750px" alt="" srcset="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d5a30c2368cc32b39bfa2_Identity%20Pixel%20Client%20ROI%20Examples%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/647d5a30c2368cc32b39bfa2_Identity%20Pixel%20Client%20ROI%20Examples%20(2).png 750w" class="identity-pixel-client-example-image"/></div></div><div class="ai-identity-pixel-outer-testimonial-holder"><div class="div-block-60 home-page-case-study-callout-holder triggered-email-testimonial-1"><div class="home-page-case-study-testimonial-holder"><div class="text-block-130 home-page-case-study-testimonial-text feature-page-testimonial-1-text"><span class="text-span-48">"</span> <strong>Within four weeks, we drove around $240k of incremental new revenue and added over 100,000 warm emails to our email list, which is crazy in such a short period of time. The Identity Pixel became our #1 source of new email marketing revenue. ROI was over 50X what we paid in the first month, and that number continues to increase over time, closer to 70X at this point.<br/></strong></div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/625c73d68c04ec7ae77f65e0_Home%20Page%20Quote%20Triangle%20(4).png" loading="lazy" width="45" alt="" class="image-64"/><div class="div-block-70"><div class="div-block-71"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/61f03281bc41620cf3a6e810_Sahara%20Lotti%20Lashify%20Profile%20image%20(1).png" loading="lazy" width="138" alt="" class="image-62 main-page"/></div><div class="div-block-72"><div class="home-page-case-study-testiminial-name-text">Sahara Lotti</div><div class="home-page-case-study-testimonial-name-position">CEO, Lashify</div></div><div class="div-block-73"><a href="/lashify-identity-pixel-case-study" class="link-block-3 w-inline-block"><div class="featured-case-study-cta"><div class="text-block-125">READ THEIR STORY â</div></div></a></div></div></div></div></div></div><div class="section-callout-holder non-wave-holder"><div class="div-block-94 section-callout-inner-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c1446c794fc7b20b81a81_Recover%20More%20Abandoners%20Icon.png" loading="lazy" alt="" class="image-75"/><div class="section-callout-holder-text">Identity Pixel helps ecommerce brands <span class="text-span-137">
16recover 5x more abandoned shoppers</span><br/></div></div></div><div class="div-block-89"><div class="text-block-145">It enables this by solving three critical retargeting problems:</div></div><div id="management" class="section home-page-builder-features-section identiy-pixel-problems-listing"><div class="identity-pixel-problem-outer-holder problem-1"><div class="identity-pixel-problem-inner-holder"><div class="identity-pixel-problem-inner-headline-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c09b184953235edd24e4f_Problem%20Solution%20Icons.png" loading="lazy" width="34" alt="" class="problem-icon"/><div class="identity-pixel-problem-inner-headline">PROBLEM #1</div></div><div class="div-block-85"><div class="text-block-144"><span class="text-span-138">~97% of your website traffic is anonymous </span>and thus can't be sent any of your marketing emails. </div></div></div></div><div class="identity-pixel-solution-outer-holder shopper-opt-in-network"><div class="container cookie-limitation"><div class="identity-pixel-inner-solution-headline-holder solution"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c0a71a7214447bf840aa8_Problem%20Solution%20Icons%20(2).png" loading="lazy" width="32" alt="" class="solution-icon"/><div class="identity-pixel-problem-inner-headline">SOLUTION #1</div></div><div class="section-title identity-resolution section-1"><div class="div-block-85 solutions problem-text"><div class="text-block-144">The Identity Pixel can automatically <span class="text-span-139">identify email addresses and physical addresses of your anonymous website visitors</span>, pass their fully permissioned emails directly into your email marketing platform (e.g. Klaviyo), and trigger your abandoned cart or browse flows.<br/></div><div class="text-block-144 paragraph-2">It's all 100% compliant through our already-opted-in shopper network. Unlock First-Party owned audiences at unprecedented scale.</div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6789b08b741d1c0b6f65003d_General%20Triggered%20Email%20Graph%20(3).png" loading="lazy" width="417" sizes="(max-width: 479px) 100vw, 417px" alt="" srcset="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6789b08b741d1c0b6f65003d_General%20Triggered%20Email%20Graph%20(3)-p-500.png 500w, https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6789b08b741d1c0b6f65003d_General%20Triggered%20Email%20Graph%20(3).png 800w" class="increase-abandonment-recover-graphic"/></div></div></div></div><div class="identity-pixel-problem-outer-holder problem-2"><div class="identity-pixel-problem-inner-holder"><div class="identity-pixel-problem-inner-headline-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c09b184953235edd24e4f_Problem%20Solution%20Icons.png" loading="lazy" width="33" alt="" class="problem-icon"/><div class="identity-pixel-problem-inner-headline">PROBLEM #2</div></div><div class="div-block-85"><div class="text-block-144"><span class="text-span-160">You aren't even consistently sending triggered abandonment emails to the ~3% of web traffic that <strong>is</strong> on your email list </span>(and, therefore, shouldn't appear as anonymous). <br/></div><div class="text-block-144 paragraph-2">Why? Your email subscribers are only sent triggered abandonment emails if they are logged into your store or are actively âcookiedâ. The majority of opted-in site abandoners aren't.<br/></div><div class="text-block-144 paragraph-3"><strong class="bold-text-39">Here is a breakdown of the site visitor tracking problems that are silently crushing your triggered abandonment email revenue:</strong><br/></div><div class="cookie-problem-grid-holder"><div class="w-layout-grid grid-23 privacy-limitations-grid cookie-issues"><div id="w-node-_8fcad500-5e26-2313-9abb-5caaedd6e566-7497507e" class="cookie-limitation-reasons-grid-holder"><div class="cookie-limitation-reasons-inner-headline-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/634332ea29c534db33f1b11d_Cookie%20Attrition%20Section%20Icons%20(11).png" loading="lazy" width="47" alt="" class="cookie-limitation-reason-inner-left-icon"/><div class="text-block-140"><strong>Untrackable Cross-Device Browsing</strong></div></div><div class="cookie-limitation-reasons-holder"><div class="cookie-limitation-reasons-inner-holder table"><div class="cookie-limitation-reasons-inner-right-holder"><div class="cookie-limitation-reasons-inner-right-text">Cookies are device specific, but most US shoppers are multi-device. This means that when shoppers opt-in to your email list on mobile, for example, and then later visit on de
16sktop, they typically appear anonymous to your email platform and <span class="text-span-163">aren't sent abandonment emails</span>.</div></div></div></div></div><div id="w-node-_8fcad500-5e26-2313-9abb-5caaedd6e55b-7497507e" class="cookie-limitation-reasons-grid-holder"><div class="cookie-limitation-reasons-inner-headline-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/634332d58c1d6900a20d42a4_Cookie%20Attrition%20Section%20Icons%20(10).png" loading="lazy" width="44" alt="" class="cookie-limitation-reason-inner-left-icon"/><div class="text-block-140"><strong>Expired Cookies (Especially On Safari)</strong></div></div><div class="cookie-limitation-reasons-holder"><div class="cookie-limitation-reasons-inner-holder table"><div class="cookie-limitation-reasons-inner-right-holder"><div class="cookie-limitation-reasons-inner-right-text">Safari, which is used by ~50% of US shoppers, now limits every email marketing platform's cookie lifespan to 7 days. Many customerâs shopping journeys last weeks or months, meaning that all of these shoppers appear anonymous while browsing and abandoning.<br/></div></div></div></div></div><div id="w-node-_8fcad500-5e26-2313-9abb-5caaedd6e570-7497507e" class="cookie-limitation-reasons-grid-holder"><div class="cookie-limitation-reasons-inner-headline-holder _2"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6343332d8c1d692cb40d4d8f_Cookie%20Attrition%20Section%20Icons%20(13).png" loading="lazy" width="60" alt="" class="cookie-limitation-reason-inner-left-icon"/><div class="text-block-140"><strong>Limited Shopper Log-Ins</strong></div></div><div class="cookie-limitation-reasons-inner-holder table"><div class="cookie-limitation-reasons-inner-right-holder"><div class="cookie-limitation-reasons-inner-right-text">Email marketing platforms recognize shoppers if theyâre logged in while shopping. However, typically less than 5% of shoppers create accounts, and those who do, rarely log back in.</div></div></div></div><div id="w-node-_8fcad500-5e26-2313-9abb-5caaedd6e579-7497507e" class="cookie-limitation-reasons-grid-holder cookie-clearing"><div class="cookie-limitation-reasons-inner-headline-holder _2"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6343336076d014793b1e043f_Cookie%20Attrition%20Section%20Icons%20(14).png" loading="lazy" width="60" alt="" class="cookie-limitation-reason-inner-left-icon"/><div class="text-block-140">Cookie Clearing</div></div><div class="cookie-limitation-reasons-inner-holder"><div class="cookie-limitation-reasons-inner-right-holder"><div class="cookie-limitation-reasons-inner-right-text">Many shoppers frequently clear their browsing history, which typically also clears cookies, causing them to appear anonymous to Klaviyo.</div></div></div></div><div id="w-node-_8fcad500-5e26-2313-9abb-5caaedd6e582-7497507e" class="cookie-limitation-content-holder"><div class="cookie-limitation-reasons-inner-headline-holder _2"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6343330e6a18b66cd0cae4fa_Cookie%20Attrition%20Section%20Icons%20(12).png" loading="lazy" width="60" alt="" class="cookie-limitation-reason-inner-left-icon"/><div class="text-block-140">Ad Blockers</div></div><div class="cookie-limitation-reasons-inner-holder table"><div class="cookie-limitation-reasons-inner-right-holder"><div class="cookie-limitation-reasons-inner-right-text">More than 40% of USÂ shoppers use ad blockers. Certain popular ad blockers prevent email marketing platforms from identifying opted-in shoppers, causing them to appear anonymous.</div></div></div></div></div></div></div></div></div><div class="identity-pixel-solution-outer-holder problem-2"><div class="container cookie-limitation"><div class="identity-pixel-inner-solution-headline-holder"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c0a71a7214447bf840aa8_Problem%20Solution%20Icons%20(2).png" loading="lazy" width="32" alt="" class="solution-icon"/><div class="identity-pixel-problem-inner-headline">SOLUTION #2</div></div><div class="section-title identity-resolution"><div class="div-block-85 solutions"><div class="text-block-144"><span class="text-span-162">
16Identity Pixel leverages Identity Resolution to identify 100% of your email-subscribed cross-device shoppers and trigger your abandonment emails upon exit. Double your abandonment flow send pool and revenue. </span>No cookies required.</div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6789b8af74a465d75420aa3d_Klaviyo%20vs.%20Gobot%20%2B%20Klaviyo%20Shopper%20Tracking%20(1).png" loading="lazy" width="384" sizes="(max-width: 479px) 100vw, 384px" alt="" srcset="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6789b8af74a465d75420aa3d_Klaviyo%20vs.%20Gobot%20%2B%20Klaviyo%20Shopper%20Tracking%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/6789b8af74a465d75420aa3d_Klaviyo%20vs.%20Gobot%20%2B%20Klaviyo%20Shopper%20Tracking%20(1).png 710w" class="cross-device-cookieless-id-image"/></div></div></div></div></div><div class="identity-pixel-problem-outer-holder problem-2"><div class="identity-pixel-solution-outer-holder problem-2 last-problem"><div class="identity-pixel-setup-section decoratorsbest"><div class="identity-pixel-problem-outer-holder problem-3"><div class="identity-pixel-problem-inner-holder"><div class="section-title identity-resolution"><div class="identity-pixel-problem-inner-headline-holder problem-3"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c09b184953235edd24e4f_Problem%20Solution%20Icons.png" loading="lazy" width="33" alt="" class="problem-icon"/><div class="identity-pixel-problem-inner-headline">PROBLEM #3</div></div><div class="div-block-85"><div class="text-block-144"><span class="text-span-141">iOS 14.5 took a sledgehammer to Meta retargeting audiences.</span> This dramatically increased ad costs and shrunk addressable audiences. <br/></div></div></div></div></div><div class="identity-pixel-solution-outer-holder problem-2"><div class="container cookie-limitation"><div class="identity-pixel-inner-solution-headline-holder solution"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c0a71a7214447bf840aa8_Problem%20Solution%20Icons%20(2).png" loading="lazy" width="32" alt="" class="solution-icon"/><div class="identity-pixel-problem-inner-headline">SOLUTION #3</div></div><div class="section-title identity-resolution"><div class="div-block-85 solutions"><div class="text-block-144">Identity Pixel can identify 2-4X more site visitors than Meta's pixel can alone. Populate this audience data directly into your Meta Ad account to <span class="text-span-144">significantly expand ad retargeting audience sizes, improve event match quality, and increase ROAS.</span><br/></div></div><div class="identity-pixel-pro-con-outer-holder w-row"><div class="column-8 w-col w-col-6"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-holder"><div id="w-node-_1a49eb6d-a67d-57a8-1b92-ccd5b997db37-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline-holder existing-audience"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c15b044ade40d2fe6361b_Circular%20Icons.png" loading="lazy" alt="" class="image-74 negative-icon"/><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline fb-audience-negative">Your existing Meta retargeting audience</div></div><div id="w-node-_1a49eb6d-a67d-57a8-1b92-ccd5b997db3e-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle-holder"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle circle-1">10-25%* <br/>of traffic</div></div><div id="w-node-_1a49eb6d-a67d-57a8-1b92-ccd5b997db41-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline-holder existing-audience"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline"><strong class="bold-text-37 fb-audience">...is currently identifiable to Meta and able to be retargeted through ads. <br/></strong></div></div></div></div><div class="column-11 facebook-audience w-col w-col-6"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-holder"><div id="w-node-_1a49eb6d-a67d-57a8-1b92-ccd5b997db4b-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline-holder new-audience-1"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c1660dfa1f70de0c1e04b_Circular%20Icons%20(1).png" loading="lazy" alt="" class="image-74 positive-icon"/><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline new-audience-1 fb-audience-pro">Identity Pixel Meta retargeting audience</div></div><div id="w-node-_1a49eb6d-a67d-57a8-1b92-ccd5b997db52-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle-holder"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle circle-2">Up to 70% of  traffic</div></div><div id="w-node-_1a49eb6d-a67d-57a8-1b92-ccd5b997db55-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline-holder new-audience-1"><div id="w-node-_1a49eb6d-a67d-57a8-1b92-ccd5b997db56-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline new-audience-1"><strong class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline new-audience-1">...can be identified and retargeted via Meta with the Identity Pixel.<br/></strong></div></div></div></div></div></div></div></div><div class="identity-pixel-problem-outer-holder problem-2 reactivation"><div class="identity-pixel-problem-inner-holder"><div class="identity-pixel-problem-inner-headline-holder problem-4"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c09b184953235edd24e4f_Problem%20Solution%20Icons.png" loading="lazy" width="33" alt="" class="problem-icon"/><div class="identity-pixel-problem-inner-headline">PROBLEM #4</div></div><div class="div-block-85"><div class="text-block-144"><span class="text-span-146">Up to 60% of your email list is dormant.</span> You can'
16t contact these long-abandoned subscribers because you don't want to impact email deliverability.</div></div></div></div><div class="identity-pixel-solution-outer-holder reactivation"><div class="container cookie-limitation"><div class="identity-pixel-inner-solution-headline-holder solution"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c0a71a7214447bf840aa8_Problem%20Solution%20Icons%20(2).png" loading="lazy" width="32" alt="" class="solution-icon"/><div class="identity-pixel-problem-inner-headline">SOLUTION #4</div></div><div class="section-title identity-resolution"><div class="div-block-85 solutions"><div class="text-block-144"><span class="text-span-145">Safely convert dormant non-openers on your list back into engaged subscribers. </span>The AI Identity Pixel scans for email open and click signals within our broader shopper network. As soon as a signal is identified, we'll prompt Klaviyo to send a re-engagement email in real-time, while that subscriber is still actively in their email inbox. Openers get shifted back to your engaged subscriber list.</div><div class="text-block-144 paragraph-2">Successfully re-engage up to 40% of your dormant subscribers. Avoid spam traps by only sending re-engagement emails when open signals are identified in real-time (spam traps don't open emails).</div></div><div class="identity-pixel-pro-con-outer-holder w-row"><div class="column-8 w-col w-col-6"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-holder"><div id="w-node-_25d95f48-9f2c-4548-1d1d-84da336fbc90-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline-holder existing-audience"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c1813df9bc4212f166345_Circular%20Icons%20(3).png" loading="lazy" alt="" class="image-74 negative-icon"/><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline">% of dormant subscribers, <span class="text-span-149">without</span> the AI Identity Pixel</div></div><div id="w-node-_25d95f48-9f2c-4548-1d1d-84da336fbc94-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle-holder"><div id="w-node-_1e8800a5-270b-5e98-4f4c-e47bcfeed0a9-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle-holder"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle circle-2 dormant-reengagement-before">Up to 60% of your list</div></div></div><div id="w-node-_25d95f48-9f2c-4548-1d1d-84da336fbc97-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline-holder existing-audience"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline"><strong class="bold-text-37">...is composed of dormant subscribers. These subscribers simply sit in your Klaviyo account and are unable to be contacted.<br/></strong></div></div></div></div><div class="column-9 w-col w-col-6"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-holder"><div id="w-node-_25d95f48-9f2c-4548-1d1d-84da336fbc9e-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline-holder new-audience-1"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c1839dfa1f76479c1f764_Circular%20Icons%20(4).png" loading="lazy" alt="" class="image-74 positive-icon"/><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-top-headline new-audience-1">% of dormant subscribers, <span class="text-span-150">with</span> the AI Identity Pixel</div></div><div id="w-node-_25d95f48-9f2c-4548-1d1d-84da336fbca2-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle-holder"><div class="identity-pixel-cart-abandonment-audience-expansion-infographic-circle circle-1 dormant-email-list">20% of your list</div></div><div id="w-node-_25d95f48-9f2c-4548-1d1d-84da336fbca5-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline-holder new-audience-1 problem-4"><div id="w-node-_25d95f48-9f2c-4548-1d1d-84da336fbca6-7497507e" class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline new-audience-1"><strong class="identity-pixel-cart-abandonment-audience-expansion-infographic-inner-bottom-headline new-audience-1">...down from ~60%, is composed of dormant subscribers. This represents a significant re-engagement rate.<br/></strong></div></div></div></div></div></div></div></div><div class="ai-identity-pixel-bottom-testimonial-outer-holder"><div class="ai-identity-pixel-outer-testimonial-holder"><div class="div-block-60 home-page-case-study-callout-holder triggered-email-testimonial-1"><div class="home-page-case-study-testimonial-holder decoratorsbest"><div class="text-block-130 home-page-case-study-testimonial-text feature-page-testimonial-1-text"><span class="text-span-48">"</span> <strong>The Identity Pixel has given us the ability to identify and get back in front of tens of thousands of high-intent new customers, enabling us to drive significantly more revenue through our email marketing than ever before.</strong><span class="text-span-49">"</span></div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/625c73d68c04ec7ae77f65e0_Home%20Page%20Quote%20Triangle%20(4).png" loading="lazy" width="45" alt="" class="image-64"/><div class="div-block-70"><div class="div-block-71"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/648108142a656173f21c3334_contributor_160px_-_160px_417447557e396989308c9174d668cddf.jpeg" loading="lazy" width="138" alt="" class="image-62"/></div><div class="div-block-72"><div class="home-page-case-study-testiminial-name-text">
16Barbara Karpf</div><div class="home-page-case-study-testimonial-name-position">CEO, DecoratorsBest</div></div><div class="div-block-73"><a href="/decoratorsbest-identity-pixel-case-study" class="link-block-3 w-inline-block"><div class="featured-case-study-cta"><div class="text-block-125">READ THEIR STORY â</div></div></a></div></div></div></div></div></div></div></div><div class="identity-pixel-setup-section-inner-holder"><h3 class="h2 identity-resolution-headline _2 how-does-it-work-headline setup">What does setup involve?</h3><div class="how-does-it-work-content-holder"><div class="div-block-83 pixel-how-does-it-work-tech-headline-holder"><div class="text-block-142"><span class="text-span-118">Option 1</span>:Â Maintain your existing flows and simply connect the AI Identity Pixel</div></div><div class="text-block-18 identity-resolution how-do-i-set-up-pixel-body-text"><span class="text-span-17 website-personalization-main-top-section-subheadline">This option is best for brands who've already invested time into creating their abandonment flows (either internally or with an email agency). Simply plug in the Identity Pixel (just add our simple script to your site - we'll show you how), collect 5x more emails </span>within hours<span class="text-span-17 website-personalization-main-top-section-subheadline">, and dramatically increase abandonment revenue recovery.<br/></span></div><div class="div-block-83 pixel-final-product-headline-holder option-2"><div class="text-block-142"><span class="text-span-119">Option 2</span>:Â We'll build new flows for you and then connect the Identity Pixel</div></div><div class="text-block-18 identity-resolution how-do-i-set-up-pixel-body-text"><span class="text-span-17 website-personalization-main-top-section-subheadline">This option is best for brands who'd like our white-glove success team to optimize or fully build out their abandonment flow strategy, structure, and design. We know exactly what works and leverage playbooks gathered from driving millions in directly attributable email revenue for hundreds of top brands. Once the flows are built out, we'll connect the Identity Pixel.<br/></span></div><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/635c2a90c071e081a1a5fbb0_Abandonment%20Flow%20Breakdown%20(2).png" loading="lazy" width="353" alt="" class="ai-identity-pixel-setup-team-image"/></div></div><div class="feature-page-end-cta-holder identity-pixel-revenue-guarantee"><div class="feature-page-end-cta-inner-holder"><div class="text-block-138 feature-page-bottom-cta-headline identity-pixel-bottom-cta-headline">Don't just trust us. Make us prove it. <span class="text-span-115">30 day free trial on us</span><span class="text-span-116">.</span></div></div><a href="/ai-identity-pixel-book-demo" class="link-block-11 w-inline-block"><div class="feature-page-bottom-cta-button identity-pixel-bottom-demo-cta">GET A FREE DEMO</div></a></div></div><div class="bg-primary-3"><div class="footer"><div class="container"><div class="footer-row"><div class="footer-right"><div class="footer-left"><a href="/" class="footer-logo w-inline-block"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e4342577eb73057e1501230_gobot_logo_sm.png" width="118" alt="" class="image-46"/></a><p class="text-large footer-text">First-Party Fueled Growth<strong><br/></strong></p><p class="text-large footer-text"><a href="https://www.getgobot.com/app/login" class="footer-login-link">Log In</a></p><ul role="list" class="social-icons-list w-list-unstyled"><li class="list-item"><a href="https://www.facebook.com/getgobot" target="_blank" class="button-circle button-small bg-white w-inline-block"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda3c966648e9a_facebook.svg" alt="" class="social-icon"/></a></li><li class="list-item"><a href="https://twitter.com/GobotHQ" target="_blank" class="button-circle button-small bg-white w-inline-block"><img src="https://cdn.prod.website-files.com/5e42e4922dcda3c571648e2f/5e42e4922dcda3263d648e9e_twitter.svg" alt="" class="social-icon"/></a></li></ul></div><div class="footer-platform-holder"><h6 class="h6-small footer-header-text">Platform</h6><ul role="list" class="link-list w-list-unstyled"><li class="list-item-3 footer-list-item"><a href="/b2c" aria-current="page" class="hover-link text-white w--current">
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