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class="logo"/></a><ul role="list" class="desktop-navigation__menu w-list-unstyled"><li class="desktop-navigation__menu-item"><div data-hover="true" data-delay="0" class="w-dropdown"><div class="desktop-navigation__dropdown w-dropdown-toggle"><a data-w-id="13855b87-e0f6-c6d7-72ae-0b817c29f5a1" href="/services" class="link link--black w-inline-block"><div class="text text--body-md-static">Services</div><div class="link__underline"></div></a></div><nav class="desktop-navigation__dropdown-container w-dropdown-list"><div class="bounding-box-dropdown"><div class="w-dyn-list"><div role="list" class="desktop-navigation__dropdown-list bounding-box-dropdown-without-sh
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Here's what stood out on AI visibility</div></a></div></div><a href="/blog-authors/ics-digital-team" class="blog-card__author w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6aba2797cbe0606f57d87e16_6aba2775f77d8c4197a85029_ics-team-avatar-dots.svg" loading="lazy" alt="ICS logo" class="blog-card__author-photo"/><div><div class="text text--body-md-static text--bold">ICS-digital Team</div></div></a></div><div id="w-node-c8c2721a-2d9e-53d3-5a61-9325ed8d4af0-433c657c" role="listitem" class="blog-card w-dyn-item"><a href="/blog/ai-visibility-in-health-supplements-content-differentiation-and-proof-points" class="link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a7eea10f2d8ad83891c5ea1_6a7ee9cfeeb0e9866f041bd3_health-1-supplement-products.jpeg" loading="lazy" alt="" class="blog-card__image"/></a><div class="w-dyn-list"><div role="list" class="blog-card__categories w-dyn-items"><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/content-marketing" class="tag w-inline-block"><div class="text text--body-md-static">Content Marketing</div></a></div><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/digital-marketing" class="tag w-inline-block"><div class="text text--body-md-static">Digital Marketing</div></a></div></div></div><div class="blog-card__details"><div class="blog-card__details--container"><div class="text text--body-md-static text--black">August 25, 2026</div><a href="/blog/ai-visibility-in-health-supplements-content-differentiation-and-proof-points" class="blog-card__heading w-inline-block"><div class="text text--body-lg-static text--bold">AI Visibility in Health + Supplements: Content Differentiation and Proof Points</div></a></div></div><a href="/blog-authors/ics-digital-team" class="blog-card__author w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6aba2797cbe0606f57d87e16_6aba2775f77d8c4197a85029_ics-team-avatar-dots.svg" loading="lazy" alt="ICS logo" class="blog-card__author-photo"/><div><div class="text text--body-md-static text--bold">ICS-digital Team</div></div></a></div><div id="w-node-c8c2721a-2d9e-53d3-5a61-9325ed8d4af0-433c657c" role="listitem" class="blog-card w-dyn-item"><a href="/blog/the-new-shelf-space-how-brands-need-to-react-to-retail-visibility-moving-from-search-rankings-to-ai-retrieval" class="link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash-p-500.jpg 500w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash-p-800.jpg 800w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash-p-1080.jpg 1080w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash-p-1600.jpg 1600w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash-p-2000.jpg 2000w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash-p-2600.jpg 2600w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash-p-3200.jpg 3200w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a677ef9eda2595233ac5ced_rupixen-Q59HmzK38eQ-unsplash.jpg 5184w" class="blog-card__image"/></a><div class="w-dyn-list"><div role="list" class="blog-card__categories w-dyn-items"><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/digital-marketing" class="tag w-inline-block"><div class="text text--body-md-static">Digital Marketing</div></a></div><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/ecommerce" class="tag w-inline-block"><div class="text text--body-md-static">Ecommerce</div></a></div></div></div><div class="blog-card__details"><div class="blog-card__details--container"><div class="text text--body-md-static text--black">July 27, 2026</div><a href="/blog/the-new-shelf-space-how-brands-need-to-react-to-retail-visibility-moving-from-search-rankings-to-ai-retrieval" class="blog-card__heading w-inline-block"><div class="text text--body-lg-static text--bold">The New Shelf Space: How Brands Need to React to Retail Visibility Moving From Search Rankings to AI Retrieval</div></a></div></div>
49<a href="/blog-authors/laura-smith" class="blog-card__author w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/698455a268d6cc495b9e75db_Laura-Smith.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/698455a268d6cc495b9e75db_Laura-Smith-p-500.jpg 500w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/698455a268d6cc495b9e75db_Laura-Smith-p-800.jpg 800w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/698455a268d6cc495b9e75db_Laura-Smith-p-1080.jpg 1080w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/698455a268d6cc495b9e75db_Laura-Smith-p-1600.jpg 1600w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/698455a268d6cc495b9e75db_Laura-Smith-p-2000.jpg 2000w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/698455a268d6cc495b9e75db_Laura-Smith.jpg 2771w" class="blog-card__author-photo"/><div><div class="text text--body-md-static text--bold">Laura Smith</div></div></a></div><div id="w-node-c8c2721a-2d9e-53d3-5a61-9325ed8d4af0-433c657c" role="listitem" class="blog-card w-dyn-item"><a href="/blog/if-youre-using-fictional-ai-experts-in-pr-stories-grow-up-huffposts-dayna-mcalpine-on-the-credibility-cost-of-using-fake-experts-in-press-releases" class="link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a3544cb03f4315cf8baf514_rafael-garcin-HtA5GKDXX9E-unsplash.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a3544cb03f4315cf8baf514_rafael-garcin-HtA5GKDXX9E-unsplash-p-500.jpg 500w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a3544cb03f4315cf8baf514_rafael-garcin-HtA5GKDXX9E-unsplash-p-800.jpg 800w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a3544cb03f4315cf8baf514_rafael-garcin-HtA5GKDXX9E-unsplash-p-1080.jpg 1080w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a3544cb03f4315cf8baf514_rafael-garcin-HtA5GKDXX9E-unsplash.jpg 1301w" class="blog-card__image"/></a><div class="w-dyn-list"><div role="list" class="blog-card__categories w-dyn-items"><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/digital-pr" class="tag w-inline-block"><div class="text text--body-md-static">Digital PR</div></a></div></div></div><div class="blog-card__details"><div class="blog-card__details--container"><div class="text text--body-md-static text--black">June 19, 2026</div><a href="/blog/if-youre-using-fictional-ai-experts-in-pr-stories-grow-up-huffposts-dayna-mcalpine-on-the-credibility-cost-of-using-fake-experts-in-press-releases" class="blog-card__heading w-inline-block"><div class="text text--body-lg-static text--bold">âIf You're Using Fictional AI Experts in PR Stories, Grow Upâ: HuffPost's Dayna McAlpine on the Credibility Cost of Using Fake Experts in Press Releases</div></a></div></div><a href="/blog-authors/ics-digital-team" class="blog-card__author w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6aba2797cbe0606f57d87e16_6aba2775f77d8c4197a85029_ics-team-avatar-dots.svg" loading="lazy" alt="ICS logo" class="blog-card__author-photo"/><div><div class="text text--body-md-static text--bold">ICS-digital Team</div></div></a></div><div id="w-node-c8c2721a-2d9e-53d3-5a61-9325ed8d4af0-433c657c" role="listitem" class="blog-card w-dyn-item"><a href="/blog/seo-fireside-chat-navigating-the-answer-engine-era" class="link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash-p-500.jpg 500w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash-p-800.jpg 800w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash-p-1080.jpg 1080w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash-p-1600.jpg 1600w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash-p-2000.jpg 2000w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash-p-2600.jpg 2600w, https://cdn.prod.website-files.com/617bf5b87a0a9c04d054065e/6a317c1b7559e8915dbb963c_headway-5QgIuuBxKwM-unsplash.jpg 2736w" class="blog-card__image"/></a><div class="w-dyn-list"><div role="list" class="blog-card__categories w-dyn-items"><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/technical-seo" class="tag w-inline-block"><div class="text text--body-md-static">Technical SEO</div></a></div><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/content-marketing" class="tag w-inline-block"><div class="text text--body-md-static">Content Marketing</div></a></div><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/digital-pr" class="tag w-inline-block"><div class="text text--body-md-static">Digital PR</div></a></div><div role="listitem" class="blog-card__tag w-dyn-item"><a href="/blog-categories/off-site-seo" class="tag w-inline-block"><div class="text text--body-md-static">Off-site SEO</div></a></div></div></div><div class="blog-card__details"><div class="blog-card__details--container"><div class="text text--body-md-static text--black">June 17, 2026</div><a href="/blog/seo-fireside-chat-navigating-the-answer-engine-era" class="blog-card__heading w-inline-block"><div class="text text--body-lg-static text--bold">SEO Fireside 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