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82</head><body><div class="w-embed"><style> 83 84/* Btn primary size adjustments */ 85.btn_primary.cc-size-m .btn_primary_circle { 86 width: 24px; 87 height: 24px; 88} 89 90.btn_tertiary.cc-size-m .btn_tertiary_circle-outline { 91 width: 8px; 92 height: 8px; 93} 94 95/* Btn primary base styles */ 96.btn_primary { 97 background-color: var(--yellow); 98 transition: background-color .2s ease-in-out; 99} 100 101.btn_primary_text { 102 color: var(--anthracite); 103 transition: color .2s ease-in-out; 104} 105 106.btn_primary_circle { 107 transform: scale(1); 108 background-color: var(--offwhite); 109 transition: transform .2s ease-in-out, background-color .2s ease-in-out; 110} 111 112/* Btn primary dark mode base styles */ 113.section[mode="dark"] .btn_primary { 114 color: var(--anthracite) 115} 116 117/* Btn primary color mode base styles */ 118.section[mode="color"] .btn_primary { 119 background-color: var(--anthracite); 120} 121 122.section[mode="color"] .btn_primary_text { 123 color: var(--offwhite); 124} 125 126.section[mode="color"] .btn_primary_circle { 127 background-color: var(--yellow); 128} 129 130/* Hover styles (Btn primary light mode) */ 131.section[mode="light"] .btn_primary:hover { 132 background-color: var(--anthracite); 133} 134 135.section[mode="light"] .btn_primary:hover .btn_primary_text { 136 color: var(--offwhite); 137} 138 139.section[mode="light"] .btn_primary:hover .btn_primary_circle { 140 transform: scale(1.2); 141 background-color: var(--yellow); 142} 143 144/* Btn primary hover styles (dark mode) */ 145.section[mode="dark"] .btn_primary:hover { 146 background-color: var(--offwhite); 147} 148 149.section[mode="dark"] .btn_primary:hover .btn_primary_circle { 150 transform: scale(1.2); 151 background-color: var(--yellow); 152} 153 154/* Btn primary hover styles (color mode) */ 155.section[mode="color"] .btn_primary:hover { 156 background-color: var(--offwhite); 157} 158 159.section[mode="color"] .btn_primary:hover .btn_primary_text { 160 color: var(--anthracite); 161} 162 163.section[mode="color"] .btn_primary:hover .btn_primary_circle { 164 transform: scale(1.2); 165 background-color: var(--yellow); 166} 167 168 169/*Â Btn secondary base styles */ 170.btn_secondary_icon { 171 margin-right: 0.25rem; 172} 173.btn_secondary_dot { 174 transform:scale(0.5) 175} 176.btn_secondary_arrow { 177 transform:scale(0) 178} 179 180.section[mode="dark"] .btn_secondary, 181.section[mode="transparent"] .btn_secondary { 182 color: var(--offwhite); 183 border-color: var(--offwhite); 184} 185 186 187/*Â Btn secondary hover styles */ 188.btn_secondary:hover .btn_secondary_icon { 189 margin-right: 0.75rem; 190} 191.btn_secondary:hover .btn_secondary_dot { 192 transform:scale(1) 193} 194.btn_secondary:hover .btn_secondary_arrow { 195 transform:scale(1) 196} 197 198/* Btn tertiary dark mode base styles */ 199.section[mode="dark"] .btn_tertiary, 200.card_body.cc-dark .btn_tertiary { 201 color: var(--offwhite); 202} 203 204.section[mode="dark"] .btn_tertiary_arrow, 205.card_body.cc-dark .btn_tertiary_arrow { 206 color: var(--anthracite); 207} 208 209.section[mode="dark"] .btn_text-wrap.cc-dark, 210.card_body.cc-dark .btn_text-wrap.cc-dark { 211 color: var(--anthracite); 212} 213 214.section[mode="dark"] .btn_tertiary_circle-fill, 215.card_body.cc-dark .btn_tertiary_circle-fill { 216 background-color: var(--yellow); 217} 218 219.section[mode="dark"] .btn_tertiary_line, 220.card_body.cc-dark .btn_tertiary_line { 221 background-color: var(--offwhite); 222} 223 224/* Other btn styles (check later!!) */ 225.section[mode="dark"] .btn_outer.cc-fill { 226 background-color: var(--offwhite); 227} 228 229.section[mode="dark"] .btn_circle-outline, 230.section[mode="dark"] .hr-dot { 231 border-color: var(--offwhite); 232} 233 234.section[mode="dark"] .btn_circle-outline.cc-on-dark { 235 border-color: var(--anthracite); 236} 237 238.section[mode="dark"] .btn_outer { 239 border-color: var(--offwhite); 240} 241 242/* Btn tertiary color mode base styles */ 243.section[mode="color"] .btn_tertiary_circle-fill, 244.section[mode="color"] .btn_tertiary_circle-outline, 245.u-bg-yellow .btn_tertiary_circle-fill, 246.u-bg-yellow .btn_tertiary_circle-outline { 247 background-color: var(--offwhite); 248} 249 250/* Btn tertiary edge case color fixes (colored cards) */ 251.section[mode="light"] .u-bg-yellow .btn_tertiary_circle-fill, 252.section[mode="dark"] .u-bg-yellow .btn_tertiary_circle-fill, 253.section[mode="light"] .u-bg-yellow .btn_tertiary_circle-outline, 254.section[mode="dark"] .u-bg-yellow .btn_tertiary_circle-outline { 255 background-color: var(--offwhite); 256} 257 258.section[mode="light"] .u-bg-yellow .btn_tertiary_arrow, 259.section[mode="dark"] .u-bg-yellow .btn_tertiary_arrow, 260.section[mode="light"] .u-bg-yellow .btn_tertiary_arrow, 261.section[mode="dark"] .u-bg-yellow .btn_tertiary_arrow { 262 color: var(--anthracite); 263} 264 265 266/* Arrow color mode base styles */ 267.section[mode="color"] .arrow { 268 background-color: var(--anthracite); 269} 270 271.section[mode="color"] .arrow_icon { 272 color: var(--offwhite); 273} 274 275.section[mode="color"] .arrow.cc-secondary { 276 background-color: transparent; 277 border-color: var(--anthracite); 278} 279 280.section[mode="color"] .arrow.cc-secondary .arrow_icon { 281 color: var(--anthracite); 282} 283 284/* Arrow dark mode base styles */ 285.section[mode="dark"] .arrow.cc-secondary { 286 border-color: var(--offwhite); 287} 288 289.section[mode="dark"] .arrow.cc-secondary .arrow_icon { 290 color: var(--offwhite); 291} 292 293/* If attribute text is set to dark but the button is put on top of the light element 294, then revert to original button colors. Requires using global bg color classes */ 295.section[mode="dark"] .u-bg-white .btn, 296.section[mode="dark"] .u-bg-offwhite .btn, 297.section[mode="dark"] .u-bg-yellow .btn { 298 color: var(--anthracite); 299} 300 301.section[mode="dark"] .u-bg-white .btn_arrow, 302.section[mode="dark"] .u-bg-offwhite .btn_arrow, 303.section[mode="dark"] .u-bg-yellow .btn_arrow { 304 color: var(--offwhite); 305} 306 307.section[mode="dark"] .u-bg-white .btn_circle-fill, 308.section[mode="dark"] .u-bg-offwhite .btn_circle-fill, 309.section[mode="dark"] .u-bg-yellow .btn_circle-fill { 310 background-color: var(--anthracite); 311} 312 313.section[mode="dark"] .u-bg-white .btn_tertiary_line, 314.section[mode="dark"] .u-bg-offwhite .btn_tertiary_line, 315.section[mode="dark"] .u-bg-yellow .btn_tertiary_line { 316 background-color: var(--anthracite); 317} 318 319.section[mode="dark"] .u-bg-white .btn_tertiary_circle-outline, 320.section[mode="dark"] .u-bg-offwhite .btn_tertiary_circle-outline, 321.section[mode="dark"] .u-bg-yellow .btn_tertiary_circle-outline { 322 border-color: var(--anthracite); 323} 324 325.section[mode="dark"] .btn.cc-submit { 326 background-color: var(--yellow); 327 color: var(--anthracite); 328} 329 330/* Modifications of rules above on smaller screens */ 331@media screen and (max-width: 991px) { 332 .section[mode="dark"] .btn_outer, 333 .section[mode="transparent"] .btn_outer { 334 border-color: var(--anthracite); 335} 336 337.section[mode="dark"] .btn_secondary.cc-nav { 338 color: var(--anthracite); 339 border-color: var(--anthracite); 340} 341} 342</style></div><div class="styles__global-embed-code w-embed"><style> 343/* Identify empty links and put the yellow outline in the designer only */ 344html.wf-design-mode [href="#"] { 345 outline: 3px solid yellow !important; 346} 347/* Make elements invisible only in the Webflow designer. 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362/* Cut the text after two lines and add ... */ 363.u-text-two-lines { 364 overflow: hidden; 365 text-overflow: ellipsis; 366 display: -webkit-box; 367 -webkit-line-clamp: 2; 368 -webkit-box-orient: vertical; 369} 370/* Keep the links inside nav dropdown black */ 371.nav-dropdown_link { 372 color: #0f0f0f !important; 373} 374 375/* Prevent default blue color for active dropdown options */ 376.w-dropdown-link.w--current { 377 color: #0f0f0f !important; 378 text-decoration: underline !important; 379} 380 381/* Remove top margin on rich text first child */ 382.w-richtext > div > :first-child { 383 margin-top: 0; 384} 385/* Remove bottom margin of rich text last child */ 386.w-richtext > div:last-child p:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { 387 margin-bottom: 0; 388} 389 390.w-richtext p:last-child { 391 margin-bottom: 0; 392} 393/* Adjust colors for links inside rich text */ 394.w-richtext a { 395 color: var(--anthracite-secondary); 396} 397/* Adjust font styling in image captions inside rich text */ 398figcaption { 399 font-size: 1rem; 400 color: var(--anthracite-secondary); 401} 402 403figcaption > a { 404 color: var(--anthracite-secondary); 405} 406/* Make an element non-clickable */ 407.u-clickable-off { 408 pointer-events: none; 409} 410/* Set display inline-flex to an element with a class of u-d-inline-flex */ 411.u-d-inline-flex { 412 display: inline-flex; 413} 414/* Inherit the link color from other elements */ 415.nav-menu_link { 416 color: currentColor; 417} 418/* Hide the dot from the last element of service item list on case studies*/ 419.video-embed.cc-big iframe { 420 position: absolute; 421 top: 0; 422 left: 0; 423 width: 100%; 424 height: 100%; 425} 426/* Make button display inline-flex */ 427.btn { 428 display: inline-flex; 429} 430/* Take down border-radius from social media buttons inside rich texts */ 431#app-store-cta { 432 border-radius: 0px; 433} 434/* Make border color black when input is filled with a valid value */ 435input:valid { 436 border-color: var(--anthracite); 437} 438 439 440/* Breakpoint for large devices */ 441/* @media screen and (min-width: 1920px) { 442 .home-header_marquee-offset { 443 margin-top: 2rem; 444 } 445} */ 446 447/* Breakpoint for large desktop range */ 448@media screen and (min-width: 1680px) { 449 .key-visual_size.cc-header { 450 max-width: 48rem; 451 } 452} 453 454/* Breakpoint for large tablet & small desktop range */ 455@media (min-width: 992px) and (max-width: 1280px) { 456 .key-visual_size.cc-header { 457 max-width: 32rem; 458 } 459} 460 461/* Breakpoint for big mobile portrait */ 462@media (min-width: 376px) and (max-width: 479px) { 463 .progress_block_left.cc-title { 464 top: -35%; 465 } 466 467 .progress_padding { 468 padding-top: 9rem; 469 } 470} 471 472/* Disable manual resizing of the textarea */ 473textarea { 474 resize: none; 475} 476 477.swiper-arrow-disabled { 478 cursor: not-allowed !important; 479} 480 481</style></div><div class="w-embed"><style> 482/* We're defining base variables used to set section spacing and control dark mode vs light mode. 483 Clients will be able to control module spacing by typing zero, small, medium or large in the component property. 484 This component property will be connected with the dynamic attribute on a section element. 485*/ 486:root { 487--spacing-zero: 0rem; 488--spacing-small: 4rem; 489--spacing-medium: 6rem; 490--spacing-large: 9rem; 491--offwhite: #F6F6F6; 492--anthracite: #0F0F0F; 493--yellow: #FFC300; 494} 495 496/* If no attribute text is set or the attribute is set to medium, 497then set the medium spacing for the section. Similar rules below */ 498.section[spacing=""], 499.section[spacing="medium"] { 500 padding-top: var(--spacing-medium); 501 padding-bottom: var(--spacing-medium); 502} 503 504.section[spacing="zero"] { 505 padding-top: var(--spacing-zero); 506 padding-bottom: var(--spacing-zero); 507} 508 509.section[spacing="small"] { 510 padding-top: var(--spacing-small); 511 padding-bottom: var(--spacing-small); 512} 513 514.section[spacing="large"] { 515 padding-top: var(--spacing-large); 516 padding-bottom: var(--spacing-large); 517} 518 519/* If no attribute text is set to, then default to the light mode */ 520.section[mode=""] { 521 background-color: var(--offwhite); 522 color: var(--anthracite); 523} 524 525/* If attribute text is set to transparent, then make that section transparent */ 526.section[mode="transparent"] { 527 background-color: transparent; 528 color: var(--offwhite); 529} 530 531/* If attribute text is set to dark, then set the darker bg color and light text color for the section */ 532.section[mode="dark"] { 533 background-color: var(--anthracite); 534 color: var(--offwhite); 535} 536 537/* If attribute text is set to color, then set the yellow bg color for the section */ 538.section[mode="color"] { 539 background-color: var(--yellow); 540} 541 542/* If attribute text is set to dark, then set the default links color to white */ 543.section[mode="dark"] a { 544 color: var(--offwhite); 545} 546 547 548 549/* If attribute text is set to dark, adjust the secondary text color */ 550.section[mode="dark"] p, 551.section[mode="dark"] figcaption, 552.section[mode="dark"] figcaption > a, 553.section[mode="dark"] ul, ol {
554 color: var(--offwhite-secondary); 555} 556 557.section[mode="dark"] .testimonial_text p { 558 color: var(--offwhite); 559} 560 561/* If attribute text is set to dark and there are text elements on elements with light background 562, adjust the secondary text color */ 563.section[mode="dark"] .u-text-color-override { 564 color: var(--anthracite-secondary); 565} 566 567.section[mode="light"] .u-text-color-override { 568 color: var(--anthracite-secondary); 569} 570 571 572/* If attribute text is set to dark, show light testimonial logo and hide the dark one */ 573.section[mode="dark"] .testimonial_logo.cc-light { 574 display: inline-block; 575} 576 577.section[mode="dark"] .testimonial_logo.cc-dark { 578 display: none; 579} 580 581/* If attribute text is set to dark, make .sticky-header_bottom have dark background */ 582.section[mode="dark"] .sticky-header_bottom { 583 background-color: var(--anthracite); 584} 585 586/* If attribute text is set to dark, then the adjust nav logo and links colors */ 587.section[mode="dark"] .nav-logo_img, 588.section[mode="transparent"] .nav-logo_img, 589.section[mode="dark"] .nav-dropdown_toggle, 590.section[mode="transparent"] .nav-dropdown_toggle, 591.section[mode="dark"] .nav-menu-dropdown-toggle, 592.section[mode="transparent"] .nav-menu-dropdown-toggle { 593 color: var(--offwhite); 594} 595 596.section[mode="dark"] .dropdown_link.cc-nav { 597 color: var(--anthracite); 598} 599 600.section[mode="dark"] .nav-burger, 601.section[mode="transparent"] .nav-burger { 602 background-color: var(--offwhite); 603} 604 605/* If attribute text is set to dark, then adjust tag styling */ 606.section[mode="dark"] .tag_dot { 607 background-color: var(--offwhite); 608} 609 610.section[mode="dark"] .tag_dot.cc-color-secondary { 611 background-color: var(--offwhite-secondary); 612} 613 614.section[mode="dark"] .tag { 615 color: var(--offwhite); 616} 617 618/* Adjust accordion icon color */ 619.section[mode="dark"] .accordion_icon_line { 620 background-color: var(--offwhite); 621} 622 623 624/* If attribute text is set to light, then set the lighter bg color and dark text color for the section */ 625.section[mode="light"] { 626 background-color: var(--offwhite); 627 color: var(--anthracite); 628} 629 630/* If attribute text is set to dark, hide the black award and show the white one */ 631.section[mode="dark"] .award_image.cc-dark { 632 display: none; 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814ox="0 0 24 24" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> 815<path d="M12 4L10.59 5.41L16.17 11H4V13H16.17L10.59 18.59L12 20L20 12L12 4Z" fill="currentColor"/> 816</svg></div></div></div><div class="btn_tertiary_text-wrap cc-nav"><div>Let's talk</div></div></div><div class="btn_outer cc-nav"></div></a><a href="/eu" class="eu-flag_link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/65e87436fb50110b945febad_UE%20Flag.svg" alt="EU flag"/></a><a href="/contactus" class="btn_secondary cc-nav w-inline-block"><div class="btn_secondary_icon"><div class="btn_secondary_dot"><div class="btn_secondary_arrow w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 24 24" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> 817<path d="M12 4L10.59 5.41L16.17 11H4V13H16.17L10.59 18.59L12 20L20 12L12 4Z" fill="currentColor"/> 818</svg></div></div></div><div>Let's Talk</div></a></li></ul></nav><div data-w-id="36de1f34-c15e-336d-2a95-6566cccf96eb" class="nav-mobile-button w-nav-button"><div class="u-d-none w-icon-nav-menu"></div><div class="nav-burger top"></div><div class="nav-burger bottom"></div></div></div></div></div></section><div class="main"><section id="full-stack" mode="dark" spacing="medium" class="section"><div class="container"><div class="row _40"><div class="col col-lg-6 col-md-12"><div class="u-position-sticky"><h2>What you get</h2><p class="paragraph-1-125">What you get is clarity in the middle of uncertainty. We dig into your riskiest bets, pressure-test them, and surface the signals that matter. Youâll see where the real value lies, which ideas deserve investment, and which ones should be cut before they burn time and money. The result: evidence, frameworks, and tools that make decisions faster, align your team, and give design and development a clear path forward.</p></div></div><div class="col col-lg-6 col-md-12 u-mb-0"><div item-border="" class="sticky-content_grid"><div id="w-node-fd908f4b-3e3e-d4d8-ebb5-7476f1622c5e-71d62060" class="sticky-content_block"><h3>Clear validation of your biggest assumptions</h3><p class="u-mb-0">We put your riskiest product bets under the microscope. Through targeted research and fast experiments, youâll know which assumptions hold true â and which donât â so your team can move forward with evidence instead of guesswork.</p></div><div id="w-node-a92be2fd-1bca-094d-fbbd-f129be128161-71d62060" class="sticky-content_block"><h3>Confidence in what to build (and what to kill)</h3><p class="u-mb-0">Not every idea deserves development time. We separate signals from noise, giving you the clarity to double down on what creates value and cut features, messages, or concepts that drain resources.</p></div><div id="w-node-_4eaf68a0-60a7-3500-d367-20d1103c8329-71d62060" class="sticky-content_block"><h3>Strategic inputs ready to fuel design, development, or stakeholder buy-in</h3><p class="u-mb-0">Discovery outputs arenât just reports â theyâre decision tools. Youâll walk away with actionable recommendations, frameworks, and insights that give design and engineering teams a clear direction, while helping you win alignment from stakeholders or investors.</p></div></div></div></div></div></section><section mode="dark" spacing="medium" class="section"><div class="container"><div class="row row-justify-between"><div class="col col-lg-5 col-md-12"><h2>Why Choose Nomtek?</h2><p class="paragraph-1-125">We help companies release AI solutions faster and validate ideas sooner. Prioritizing outcomes, we propel your product to success with dedicated, goal-oriented teams of 2-30 specialists.</p></div><div class="col col-lg-6 col-md-12 u-mb-0"><div class="stats_grid"><div id="w-node-_5d666741-a0c4-21c2-9932-cf658c153c6a-378d144c" class="stats_item"><div class="stat">250+</div><p class="u-mb-0">Mobile native products, cross-platform apps, AI solutions, and AR/VR products shipped.</p></div><div id="w-node-_560df48b-7647-d0bd-b208-a39d4facb046-378d144c" class="stats_item"><div class="stat">100+</div><p class="u-mb-0">Senior designers and developers supported by dedicated product managers.</p></div><div id="w-node-a32d897f-4004-5bfe-ec1d-4dae8277ad18-378d144c" class="stats_item"><div class="stat">10M+</div><p class="u-mb-0">Active users of a single app over the years.</p></div><div id="w-node-a117c29a-55bd-9f3f-3a4e-7517d5cc3131-378d144c" class="stats_item"><div class="stat">10+</div><p class="u-mb-0">Average team member experience</p></div></div></div></div></div></section><section spacing="medium" mode="light" class="section"><div class="container"><div class="col col-lg-6 col-md-12"><h2>Who It's For</h2><p class="paragraph-1-125">Our product discovery services are adjusted for company size and stage of development for maximum value.</p></div><div class="row"><div class="col col-lg-6 col-md-12"><div class="card"><div class="card_body cc-pt-64 u-bg-white"><h3 class="u-text-dark">For Startups</h3><p class="u-text-dark-secondary">Dynamic approach to jump-start your project and move to the next stages.</p><ul role="list" class="list-pricing"><li class="list-pricing_item">Helping founders pre- or post-MVP</li><li class="list-pricing_item">Fundraising with evidence</li><li class="list-pricing_item">Showing how to avoid âbuild trapâ</li></ul><p class="u-text-dark">We help you find the shortest path to a real product-market fit signal. Fast, light, focused.</p><a role="button" data-w-id="7526a606-1a53-c967-dbd3-61a904438989" href="/contactus" class="btn_tertiary w-inline-block"><div class="btn_tertiary_circle-wrap"><div class="btn_tertiary_circle-outline"></div><div class="btn_tertiary_circle-fill"></div><div class="btn_tertiary_arrow-wrapper"><div class="btn_tertiary_arrow w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewB
818ox="0 0 24 24" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> 819<path d="M12 4L10.59 5.41L16.17 11H4V13H16.17L10.59 18.59L12 20L20 12L12 4Z" fill="currentColor"/> 820</svg></div></div></div><div class="btn_tertiary_text-wrap"><div>Let's Talk</div><div class="btn_tertiary_line"></div></div></a></div></div></div><div class="col col-lg-6 col-md-12"><div class="card"><div class="card_body cc-pt-64 u-bg-white"><h3 class="u-text-dark">For Product Teams in Enterprise</h3><p class="u-text-dark-secondary">Helping teams across all product aspects: </p><ul role="list" class="list-pricing"><li class="list-pricing_item">Developing innovation or R&D leads</li><li class="list-pricing_item">Conducting strategic product shifts</li><li class="list-pricing_item">Navigating stakeholder alignment</li></ul><p class="u-text-dark">We help you bring clarity to cross-team work, validate risky bets, and optimize product ROI with confidence.</p><a role="button" data-w-id="7526a606-1a53-c967-dbd3-61a90443899e" href="#" class="btn_tertiary w-inline-block"><div class="btn_tertiary_circle-wrap"><div class="btn_tertiary_circle-outline"></div><div class="btn_tertiary_circle-fill"></div><div class="btn_tertiary_arrow-wrapper"><div class="btn_tertiary_arrow w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 24 24" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> 821<path d="M12 4L10.59 5.41L16.17 11H4V13H16.17L10.59 18.59L12 20L20 12L12 4Z" fill="currentColor"/> 822</svg></div></div></div><div class="btn_tertiary_text-wrap"><div>Let's talk</div><div class="btn_tertiary_line"></div></div></a></div></div></div></div></div></section><section spacing="medium" mode="light" class="section"><div class="container"><div class="row row-align-end row-justify-between"><div class="col col-lg-6 col-md-10 col-sm-12"><h2>How We Work</h2><p class="paragraph-1-125">Discovery is not a standalone phase. Our work blends research, experimentation, and strategy. These insights arenât just interesting, theyâre actionable. Each method is chosen to reduce uncertainty where it matters most-product-market fit, messaging, UX, pricing, and feature scope.</p></div></div></div><div class="div-block-7"><div class="container"><div class="row row-justify-between"><div class="col col-lg-4 col-md-12 col-gutter-md"><h2 class="h3">Understand</h2><p class="u-mb-0">Every product carries hidden risks: will people care, will they pay, will they stay? We uncover answers before you commit resources. By running interviews, surveys, market mapping, and targeted experiments, we pressure-test your riskiest assumptions. Instead of guessing, youâll know which beliefs about your market, users, or product stand up to evidence and which need to be rethought, saving months of wasted effort.</p></div><div class="col col-lg-4 col-md-12 col-gutter-md"><h2 class="h3">Validate</h2><p class="u-mb-0">Not all ideas earn their keep. We separate value drivers from distractions through prototype testing, in-app experiments, A/B tests, and fake-door validations. The outcome is a clear signal of whatâs worth scaling and what should be dropped before it eats up development cycles. With the noise filtered out, your team can double down on what creates adoption, engagement, and ROI.</p></div><div class="col col-lg-4 col-md-12 u-mb-0"><h2 class="h3">Optimize</h2><p class="u-mb-0">Discovery outputs arenât just insights on a slide â theyâre tools for decisions and action. We translate findings into frameworks, roadmaps, and prioritized recommendations that guide product design and engineering. At the same time, you gain the evidence you need to align leadership, investors, or internal teams. The result is momentum: a clear direction everyone can rally behind.</p></div></div></div></div></section><section mode="light" spacing="medium" class="section"><div class="container"><div class="row row-justify-between"><div class="col col-lg-5 col-md-12"><h2>The Impact</h2><p class="paragraph-1-125">We keep the process structured but flexible, adapting it to the specific challenges and context of your product. Each step is designed to cut uncertainty and translate findings into practical outcomes. Youâll always know whatâs happening, why it matters, and how the insights connect back to your business goals. The result is a clear path forward â built on evidence, not assumptions.</p></div></div><div class="process-wrapper"><div class="process-progress"><div class="process-progress-fill"></div></div><div class="process-steps"><div class="process-step"><div class="process-step-text"><div class="process-step-heading"><div class="process-step-no"><h4>01</h4></div><h3>Initial meeting</h3></div><div class="process-step-paragraph"><p class="paragraph-1-125">We'll ask you a series of questions about your business, products, uncertainties, assumptions, and goals. These will be translated into clear research objectives.</p></div></div><div class="process-step-img"><div class="u-aspect-3x2"><img src="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/6666e08fdf93dc4d9336ed80_USP%20photo%20right.jpg" loading="lazy" alt="Two men sitting indoors, smiling and engaged in conversation; one wears a black hat and shirt, the other glasses and a beard." sizes="(max-width: 1220px) 100v
822w, 1220px" srcset="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/6666e08fdf93dc4d9336ed80_USP%20photo%20right-p-500.jpg 500w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/6666e08fdf93dc4d9336ed80_USP%20photo%20right-p-800.jpg 800w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/6666e08fdf93dc4d9336ed80_USP%20photo%20right.jpg 846w" class="u-img-cover"/></div></div></div><div class="process-step"><div class="process-step-text"><div class="process-step-heading"><div class="process-step-no"><h4>02</h4></div><h3>Budget & timing</h3></div><div class="process-step-paragraph"><p class="paragraph-1-125">Every problem can be approached using different methods. To recommend the most suitable options, we need to understand your timeframe and budget.</p></div></div><div class="process-step-img"><div class="u-aspect-3x2"></div></div></div><div class="process-step"><div class="process-step-text"><div class="process-step-heading"><div class="process-step-no"><h4>03</h4></div><h3>Research plan</h3></div><div class="process-step-paragraph"><p class="paragraph-1-125">Based on your requirements, weâll come back to you with a custom research proposal and plan.</p></div></div><div class="process-step-img"><div class="u-aspect-3x2"><img src="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828efc46792887e352b346_AI%20Integration%20Supervised%20AI.webp" loading="lazy" alt="Man in black shirt sitting and working on a laptop, with a bald man in a gray shirt standing beside him, watching the screen." sizes="(max-width: 1220px) 100vw, 1220px" srcset="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828efc46792887e352b346_AI%20Integration%20Supervised%20AI-p-500.webp 500w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828efc46792887e352b346_AI%20Integration%20Supervised%20AI-p-800.webp 800w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828efc46792887e352b346_AI%20Integration%20Supervised%20AI-p-1080.webp 1080w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828efc46792887e352b346_AI%20Integration%20Supervised%20AI.webp 1220w" class="u-img-cover"/></div></div></div><div class="process-step"><div class="process-step-text"><div class="process-step-heading"><div class="process-step-no"><h4>04</h4></div><h3>Conducting research</h3></div><div class="process-step-paragraph"><p class="paragraph-1-125">Depending on the method chosen, research may take anywhere from 2 days to 4 weeks. Youâre welcome to observe certain sessions (e.g., focus groups, in-depth interviews, co-creation workshops).</p></div></div><div class="process-step-img"><div class="u-aspect-3x2"></div></div></div><div class="process-step"><div class="process-step-text"><div class="process-step-heading"><div class="process-step-no"><h4>05</h4></div><h3>Report & presentation</h3></div><div class="process-step-paragraph"><p class="paragraph-1-125">You'll receive a report with actionable recommendations and suggested next steps. The format will be customized to your needs. Whether thatâs a simple Excel list or a polished pitch deck, weâll make sure it fits your context.</p></div></div><div class="process-step-img"><div class="u-aspect-3x2"><img src="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828f65061f22d87fb0580c_AI%20Integration%20Optimize%20Foundation.webp" loading="lazy" alt="A man and a woman smiling and looking down at something together indoors with plants in the background." sizes="100vw" srcset="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828f65061f22d87fb0580c_AI%20Integration%20Optimize%20Foundation-p-500.webp 500w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828f65061f22d87fb0580c_AI%20Integration%20Optimize%20Foundation-p-800.webp 800w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828f65061f22d87fb0580c_AI%20Integration%20Optimize%20Foundation-p-1080.webp 1080w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/66828f65061f22d87fb0580c_AI%20Integration%20Optimize%20Foundation.webp 1220w" class="u-img-cover"/>
822</div></div></div></div></div></div></section><aside id="mobile-app-services" spacing="medium" mode="light" class="section"><div class="container"><div class="row row-align-end row-justify-between"><div class="col col-lg-6 col-md-10 col-sm-12"><h2>Our Methods & Toolkit</h2><p class="paragraph-1-125">We draw from a wide range of research and experimentation techniques, combining qualitative insights with quantitative evidence. Each method is chosen with one purpose: to deliver clarity where it matters most, so your team can move forward with confidence.</p></div></div><div class="technology-hor-wrapper"><div class="technology-hor-item"><div class="row row-justify-between"><div class="col col-lg-5 col-md-12"><div class="technology-hor-heading"><div class="technology-hor-no"><h4>01</h4></div><h3>User Research</h3></div><div class="technology-hor-grid"><div class="w-dyn-list"><div role="list" class="technology-row w-dyn-items"><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb88cabb8d2d8e086f4d_idjoJTRP81_1758050847548%202.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb85fafdba38914abb09_idjoJTRP81_1758050847548%201.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">User Interviews</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb4e96b7aa51aad7ec4b_Vector-1.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb4ad1cea55b571e5a63_Vector.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Userlytics</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98c5bccd3a9effdb35789_typeform%20light-1.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98c5a6f3ed6623d45cf44_typeform%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Typeform</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98c3ef687a05b23d696de_surveymonkey%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98c3d56145010dba5c216_surveymonkey%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">SurveyMonkey</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98ae4dd2b37f8995ba324_uxcam%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98ae642377b774e5903e2_uxcam%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">UXCam</div></div></div></div></div></div><div class="col col-lg-5 col-md-12"><div class="technology-hor-paragraph"><p class="u-mb-2">We use in-depth interviews to uncover user needs and motivations, while digital surveys with tools like SurveyMonkey or Typeform help validate ideas at scale. Through desk research, both manual and AI-assisted, we map markets and competitors. Focus groups bring collective reactions to new concepts, and digital ethnography lets us observe real behaviors in natural settings. Finally, co-creation workshops turn research into action by bringing users and teams together to shape solutions collaboratively.</p></div></div></div></div><div class="technology-hor-item"><div class="row row-justify-between"><div class="col col-lg-5 col-md-12"><div><div class="technology-hor-heading"><div class="technology-hor-no"><h4>02</h4></div><h3 text-transform="none">Product & Business Experiments</h3></div><div class="technology-hor-grid"><div class="w-dyn-list"><div role="list" class="technology-row w-dyn-items"><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb4e96b7aa51aad7ec4b_Vector-1.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb4ad1cea55b571e5a63_Vector.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Userlytics</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98d87779d6be492cef373_similarweb%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98d8656145010dba65628_similarweb%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Similarweb</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98d5c9552ab7264a3e42c_semrush%20dark.png" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98c9739b2bf7071c0f921_semrush%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">SEMRush</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98c73fa01056c2a6abb22_figma%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98c7186d00ffb36421736_f
822igma%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Figma</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98be05897b088cd441c48_vwo%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98bded33d82d20426246c_vwo%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">VWO</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98b749e86e93016c0ead2_optimizely_icon_dark%202.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98b72fd0ab5f21059cb67_optimizely_icon_white%201.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Optimizely</div></div></div></div></div></div></div><div class="col col-lg-5 col-md-12"><div class="technology-hor-paragraph"><p class="u-mb-2">We run A/B tests to measure which messages, features, or designs drive engagement, and conduct user testing sessions to see how people actually interact with prototypes or live products. UX audits highlight friction points, while naming, branding, and product surveys gauge market resonance. For early validation, we use lightweight methods such as concierge tests, fake doors, waitlists, or single-feature products to capture demand signals before heavy investment. Pricing tests, including budget allocation tasks, show what customers are truly willing to pay.</p></div></div></div></div><div class="technology-hor-item"><div class="row row-justify-between"><div class="col col-lg-6 col-md-12"><div><div class="technology-hor-heading"><div class="technology-hor-no"><h4>03</h4></div><h3>Analytics and other behavioral methods</h3></div><div class="technology-hor-grid"><div class="w-dyn-list"><div role="list" class="technology-row w-dyn-items"><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb4e96b7aa51aad7ec4b_Vector-1.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68c9bb4ad1cea55b571e5a63_Vector.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Userlytics</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98db0421afb9b44ab7812_Mixpanel%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98daf4e07eddae2367395_Mixpanel%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Mixpanel</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98bc81ed56e78466e6be6_google%20analytics%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98bc6394a0b340a99cafe_google%20analytics%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">Google Analytics</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98b8869e4a3313680c812_hotjar%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98b86383db50191879107_hotjar%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">
822HotJar</div></div><div role="listitem" class="technology-item w-dyn-item"><div class="technology-img-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98ae4dd2b37f8995ba324_uxcam%20dark.svg" alt="" class="technology-img cc-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/68b98ae642377b774e5903e2_uxcam%20light.svg" alt="" class="technology-img cc-dark"/></div><div class="paragraph-0-875 cc-technology-img">UXCam</div></div></div></div></div></div></div><div class="col col-lg-5 col-md-12"><div class="technology-hor-paragraph"><p class="u-mb-2">We set up and analyze tools like Google Analytics, Mixpanel, Hotjar, and UXCam to track user behavior and product performance. These insights reveal where users drop off, which features create value, and how to optimize flows for better retention and conversion.</p></div></div></div></div></div></div><div class="technology-img-embed w-embed"><style> 823/* If attribute text is set to dark, hide the black award and show the white one */ 824.section[mode="dark"] .technology-img.cc-dark { 825 display: none; 826} 827.section[mode="dark"] .technology-img.cc-light { 828 display: block; 829} 830</style></div></aside><section spacing="medium" mode="light" class="section"><div class="container"><div class="row"><div class="col col-lg-6 col-md-12"><h2>Our North Star: Data-Driven â Slow</h2><p class="paragraph-1-125">Research shouldnât delay your launch: it should make your next step obvious. We run lean, iterative discovery loops tailored to your stage and challenge. From guerrilla surveys to executive-aligned strategic validations, our toolkit lets us flex between scrappy and rigorous.</p><div class="rich-text w-richtext"><ul role="list"><li>Every insight must lead to a decision</li><li>Research must answer âso what?â</li><li>The best experiment is the one we can run tomorrow</li><li>Design and dev teams are always downstream of clarity</li></ul></div></div><div class="col col-lg-6 col-md-12"><div class="process-step-img"><div class="u-aspect-3x2"></div></div></div></div></div></section><section mode="light" spacing="medium" class="section"><div class="container"><div class="row row-justify-between"><div class="col col-lg-10 col-md-12 u-mb-0"><h2 class="h2">Packages That Fit Your Stage</h2><p class="paragraph-1-125">Modular by design. Scalable by need. Start small with a focused sprint or embed us for ongoing support. Wherever you are, youâll get the evidence to move forward with confidence.</p></div></div><div class="row u-mt-6"><div class="col col-lg-4 col-md-6 col-xs-12"><h3 class="h4">Product Snapshot</h3><div class="clients-paragraph-width"><p class="paragraph-1-125 u-mb-0">A rapid check on one core idea: a feature, a message, or a user need. In just a few days, we run targeted tests that reveal if the concept has traction. Perfect when you need quick answers to keep momentum without overcommitting. Light-weight validation of one feature, message, or need.<br/><br/>Length: ~2â5 days</p></div></div><div class="col col-lg-4 col-md-6 col-xs-12"><h3 class="h4">Research Sprint</h3><div class="clients-paragraph-width"><p class="paragraph-1-125 u-mb-0">A deeper dive into the assumptions that carry the most risk. We combine qualitative research, prototype validation, and fast experiments to give you a clear view of user demand and market fit. Use it to cut uncertainty around product direction or to align stakeholders before development starts. A week or two of deep, focused research to de-risk your biggest assumption.<br/><br/>Length: 5-10 days</p></div></div><div class="col col-lg-4 col-md-6 col-xs-12"><h3 class="h4">Fractional Insights Team</h3><div class="clients-paragraph-width"><p class="paragraph-1-125 u-mb-0">Plug us into your product organization as an ongoing insights partner. We handle continuous discovery, research, and testingâfeeding your roadmap with evidence and spotting opportunities or risks early. Ideal when you need a steady flow of validation and strategic input without hiring a full in-house team. Ongoing strategic product support-research, testing, and insight ops.<br/><br/>Length: Monthly</p></div></div></div></div></section><section spacing="medium" mode="dark" class="section"><div class="container"><div class="row"><div class="col col-lg-6 col-md-12"><h2>Your Discovery Research Lead</h2></div></div><div class="hr-team-spacing"><div class="col"><div class="row"><div class="col col-lg-6 col-md-12"><div class="hr-team-wrapper"><img width="203" sizes="203px" alt="Portrait of a woman with short blonde hair and blue eyes wearing a black top and a gold necklace, sitting indoors against a blurred background." src="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/681210dcfaa76df8f246d1d6_brogos.png" loading="lazy" srcset="https://cdn.prod.website-files.com/646477f67e297c99f7233e44/681210dcfaa76df8f246d1d6_brogos-p-500.png 500w, https://cdn.prod.website-files.com/646477f67e297c99f7233e44/681210dcfaa76df8f246d1d6_brogos.png 512w"/><div class="div-block-9"><h3 class="u-mb-0">Basia Rogos-Turek</h3><p class="paragraph-1-125 u-mb-1">Product Manager</p></div></div></div></div></div></div></div></section><section mode="dark" class="section cc-cta-block"><div class="container u-z-index-1"><div class="row row-justify-center"><div class="col col-lg-6 col-md-10 col-sm-12 col-no-gutters u-mb-0"><div class="u-text-center"><h2 class="h1">Smooth Out Product uncertainties</h2><a aria-role="button" href="/contactus" class="btn_primary w-inline-block"><div class="btn_primary_circle"><div class="btn_primary_arrow w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewB
830ox="0 0 16 16" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> 831<path d="M8.00033 2.66663L7.06033 3.60663L10.7803 7.33329H2.66699V8.66663H10.7803L7.06033 12.3933L8.00033 13.3333L13.3337 7.99996L8.00033 2.66663Z" fill="currentColor"/> 832</svg></div></div><div class="btn_primary_text">Let's talk</div></a></div></div></div></div><div class="divider cc-cta-block-bottom"></div></section><section id="full-stack" mode="dark" spacing="medium" class="section"><div class="container"><div class="row _40"><div class="col col-lg-6 col-md-12"><div class="u-position-sticky"><h2>Our Edge in Product Discovery</h2><p class="paragraph-1-125">Product discovery isnât about collecting insights for the sake of it. Itâs about proving which ideas deserve time, capital, technology, and attention: and which should be cut early. Our approach blends research, strategy, and experimentation to give you clarity and confidence before you build.</p></div></div><div class="col col-lg-6 col-md-12 u-mb-0"><div item-border="" class="sticky-content_grid"><div id="w-node-fd908f4b-3e3e-d4d8-ebb5-7476f1622c5e-71d62060" class="sticky-content_block"><h3>Not just research: product thinking</h3><p class="u-mb-0">We donât stop at gathering data. Every method we use is tied directly to product outcomes: validating demand, shaping features, and building business cases that lead to adoption and ROI.</p></div><div id="w-node-a92be2fd-1bca-094d-fbbd-f129be128161-71d62060" class="sticky-content_block"><h3>Cross-functional from the start</h3><p class="u-mb-0">Discovery isnât siloed. Our teams blend product strategists, UX designers, engineers, and data analysts from day one. That mix gives you insights that are not only user-driven but also technically feasible and strategically sound.</p></div><div id="w-node-_4eaf68a0-60a7-3500-d367-20d1103c8329-71d62060" class="sticky-content_block"><h3>We say "no" when it matters</h3><p class="u-mb-0">Our role isnât to validate everything you put on the table â itâs to help you avoid costly missteps. If an idea doesnât stand up to evidence, weâll make it clear. Saying ânoâ at the right time protects resources and sharpens focus on the ideas that can truly win.</p></div><div id="w-node-_9dfd5c64-0a69-db4c-a963-adb62fff1df7-71d62060" class="sticky-content_block"><h3>Accelerated timelines, no compromises</h3><p class="u-mb-0">You donât need to choose between speed and depth. Weâre used to shipping lean but rigorous insights in a week or less, so your team can make decisions quickly without cutting corners.</p></div><div id="w-node-b711446d-d7e7-f002-893f-5d2a6f5e1b4a-71d62060" class="sticky-content_block"><h3>Experience in various markets</h3><p class="u-mb-0">Weâve conducted research and experimentation across industries and geographies, adapting methods to different cultural and market contexts. Our track record spans the United States, Germany, Switzerland, Poland, the United Kingdom, Israel, the United Arab Emirates, the Republic of South Africa, Morocco, Algeria, and France. This breadth means we can spot patterns, anticipate challenges, and guide you with tested practices that work globally.</p></div></div></div></div></div></section><section mode="light" class="section"><div class="w-embed"><style> 833.portfolio-grid.cc-5-items > div:nth-child(3) { 834 grid-column: span 2; 835} 836 837.portfolio-grid.cc-5-items > div:nth-child(1) .portfolio-item-wrapper, 838.portfolio-grid.cc-5-items > div:nth-child(5) .portfolio-item-wrapper { 839 width: 83.33%; 840} 841 842.portfolio-grid.cc-5-items > div:nth-child(3) .portfolio-item-wrapper { 843 width: 75%; 844} 845 846.portfolio-grid.cc-5-items > div:nth-child(1) .portfolio-image.u-aspect-portfolio-vertical, 847.portfolio-grid.cc-5-items > div:nth-child(5) .portfolio-image.u-aspect-portfolio-vertical{ 848 display: block; 849} 850 851.portfolio-grid.cc-5-items > div:nth-child(3) .portfolio-image.u-aspect-portfolio-horizontal-big{ 852 display: block; 853} 854 855.portfolio-grid.cc-5-items > div:nth-child(2) .portfolio-image.u-aspect-portfolio-horizontal, 856.portfolio-grid.cc-5-items > div:nth-child(4) .portfolio-image.u-aspect-portfolio-horizontal{ 857 display: block; 858} 859 860@media screen and (max-width: 767px) {
861 .portfolio-grid.cc-5-items > div:nth-child(3) { 862 grid-column: auto; 863 } 864 865 .portfolio-grid.cc-5-items > div:nth-child(1) .portfolio-item-wrapper, 866 .portfolio-grid.cc-5-items > div:nth-child(3) .portfolio-item-wrapper, 867 .portfolio-grid.cc-5-items > div:nth-child(5) .portfolio-item-wrapper { 868 width: 100%; 869 } 870} 871</style></div><div class="container"><div class="row row-align-end row-justify-between"><div class="col col-lg-6 col-md-10 col-sm-12"><h2>Case studies</h2><p class="paragraph-1-125">Go beyond the obvious. Co-create with teams who value impactful experiences and products.</p><a role="button" data-w-id="7682874d-c677-10fe-f05f-119b769c7b2a" href="/case-study" class="btn_tertiary w-inline-block"><div class="btn_tertiary_circle-wrap"><div class="btn_tertiary_circle-outline"></div><div class="btn_tertiary_circle-fill"></div><div class="btn_tertiary_arrow-wrapper"><div class="btn_tertiary_arrow w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 24 24" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> 872<path d="M12 4L10.59 5.41L16.17 11H4V13H16.17L10.59 18.59L12 20L20 12L12 4Z" fill="currentColor"/> 873</svg></div></div></div><div class="btn_tertiary_text-wrap"><div>View All Projects</div><div class="btn_tertiary_line"></div></div></a></div></div><div class="u-mt-6 w-dyn-list"><div role="list" class="portfolio-grid cc-5-items w-dyn-items"><div role="listitem" class="portfolio-column cc-last-child-align-end w-dyn-item"><div class="portfolio-item-wrapper"><div class="portfolio-item"><a href="/case-study/friday-harbor" class="u-link-cover u-z-index-1 u-position-absolute w-inline-block"><div class="u-sr-only">Read case study</div></a><div class="u-w-100 u-overflow-hidden"><div class="portfolio-image u-aspect-portfolio-vertical"><img loading="lazy" alt="app screens from Friday Harbor AI underwriting analysis" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a2268735c102dd74bb13_Friday%20Harbor%20-%20500%20x%20610%20(cover).webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a2268735c102dd74bb13_Friday%20Harbor%20-%20500%20x%20610%20(cover)-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a2268735c102dd74bb13_Friday%20Harbor%20-%20500%20x%20610%20(cover)-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a2268735c102dd74bb13_Friday%20Harbor%20-%20500%20x%20610%20(cover).webp 1000w" class="u-img-cover"/></div><div class="portfolio-image u-aspect-portfolio-horizontal-big"><img loading="lazy" alt="app screens from Friday Harbor AI underwriting analysis" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a26b6ed5aeb9c1adb8f5_Friday%20Harbor%20-%20938%20-%20520%20(cover).webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a26b6ed5aeb9c1adb8f5_Friday%20Harbor%20-%20938%20-%20520%20(cover)-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a26b6ed5aeb9c1adb8f5_Friday%20Harbor%20-%20938%20-%20520%20(cover)-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a26b6ed5aeb9c1adb8f5_Friday%20Harbor%20-%20938%20-%20520%20(cover)-p-1080.webp 1080w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a26b6ed5aeb9c1adb8f5_Friday%20Harbor%20-%20938%20-%20520%20(cover)-p-1600.webp 1600w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a26b6ed5aeb9c1adb8f5_Friday%20Harbor%20-%20938%20-%20520%20(cover).webp 1876w" class="u-img-cover"/></div><div class="portfolio-image u-aspect-portfolio-horizontal"><img loading="lazy" alt="app screens from Friday Harbor AI underwriting analysis" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a265b7f95074b3e6de09_Friday%20Harbor%20-%20610%20x%20506%20(cover).webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a265b7f95074b3e6de09_Friday%20Harbor%20-%20610%20x%20506%20(cover)-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a265b7f95074b3e6de09_Friday%20Harbor%20-%20610%20x%20506%20(cover)-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a265b7f95074b3e6de09_Friday%20Harbor%20-%20610%20x%20506%20(cover)-p-1080.webp 1080w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67c5a265b7f95074b3e6de09_Friday%20Harbor%20-%20610%20x%20506%20(cover).webp 1220w" class="u-img-cover"/>
873</div></div><div class="u-mt-2 u-mb-1"><div class="tag_list"><div class="tag"><div class="tag_dot"></div><div class="eyebrow u-mb-0">Artificial Intelligence</div></div><div class="tag"><div class="tag_dot"></div><div class="eyebrow u-mb-0">Finance</div></div><div class="tag w-condition-invisible"><div class="tag_dot"></div><div class="eyebrow u-mb-0 w-dyn-bind-empty"></div></div></div></div><div class="u-mb-1"><h3 class="u-mb-0">Automating mortgage underwriting with multi-agent AI</h3></div><p class="u-mb-0">Friday Harbor</p></div></div></div><div role="listitem" class="portfolio-column cc-last-child-align-end w-dyn-item"><div class="portfolio-item-wrapper"><div class="portfolio-item"><a href="/case-study/monster-ai" class="u-link-cover u-z-index-1 u-position-absolute w-inline-block"><div class="u-sr-only">Read case study</div></a><div class="u-w-100 u-overflow-hidden"><div class="portfolio-image u-aspect-portfolio-vertical"><img loading="lazy" alt="screens from Monster AI Job Search feature" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/683d85e7b051e76baed39be6_monster%20ai%20vertical.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/683d85e7b051e76baed39be6_monster%20ai%20vertical-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/683d85e7b051e76baed39be6_monster%20ai%20vertical-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/683d85e7b051e76baed39be6_monster%20ai%20vertical.webp 1044w" class="u-img-cover"/></div><div class="portfolio-image u-aspect-portfolio-horizontal-big"><img loading="lazy" alt="screens from Monster AI Job Search feature" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add85d9967006249c7eeaf_Monster%20AI%20-%20938%20-%20520%20(cover).webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add85d9967006249c7eeaf_Monster%20AI%20-%20938%20-%20520%20(cover)-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add85d9967006249c7eeaf_Monster%20AI%20-%20938%20-%20520%20(cover)-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add85d9967006249c7eeaf_Monster%20AI%20-%20938%20-%20520%20(cover)-p-1080.webp 1080w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add85d9967006249c7eeaf_Monster%20AI%20-%20938%20-%20520%20(cover)-p-1600.webp 1600w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add85d9967006249c7eeaf_Monster%20AI%20-%20938%20-%20520%20(cover).webp 1876w" class="u-img-cover"/></div><div class="portfolio-image u-aspect-portfolio-horizontal"><img loading="lazy" alt="screens from Monster AI Job Search feature" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add874f5d58a924ca7afe6_Monster%20AI%20-%20610%20x%20506%20(cover).webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add874f5d58a924ca7afe6_Monster%20AI%20-%20610%20x%20506%20(cover)-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add874f5d58a924ca7afe6_Monster%20AI%20-%20610%20x%20506%20(cover)-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add874f5d58a924ca7afe6_Monster%20AI%20-%20610%20x%20506%20(cover)-p-1080.webp 1080w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/67add874f5d58a924ca7afe6_Monster%20AI%20-%20610%20x%20506%20(cover).webp 1220w" class="u-img-cover"/></div></div><div class="u-mt-2 u-mb-1"><div class="tag_list"><div class="tag"><div class="tag_dot"></div><div class="eyebrow u-mb-0">Artificial Intelligence</div></div><div class="tag"><div class="tag_dot"></div><div class="eyebrow u-mb-0 w-dyn-bind-empty"></div></div><div class="tag w-condition-invisible"><div class="tag_dot"></div><div class="eyebrow u-mb-0 w-dyn-bind-empty"></div></div></div></div><div class="u-mb-1"><h3 class="u-mb-0">Helping candidates perform better at job interviews using AI</h3></div><p class="u-mb-0">Monster AI</p></div></div></div><div role="listitem" class="portfolio-column cc-last-child-align-en
873d w-dyn-item"><div class="portfolio-item-wrapper"><div class="portfolio-item"><a href="/case-study/fibo-ai-math-tutor" class="u-link-cover u-z-index-1 u-position-absolute w-inline-block"><div class="u-sr-only">Read case study</div></a><div class="u-w-100 u-overflow-hidden"><div class="portfolio-image u-aspect-portfolio-vertical"><img loading="lazy" alt="ai math tutor app screen" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d39a9cf7a4f1c7b7069_1thum.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d39a9cf7a4f1c7b7069_1thum-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d39a9cf7a4f1c7b7069_1thum-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d39a9cf7a4f1c7b7069_1thum.webp 1000w" class="u-img-cover"/></div><div class="portfolio-image u-aspect-portfolio-horizontal-big"><img loading="lazy" alt="ai math tutor app screen" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3f0b8cce94febee54b_3thumb.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3f0b8cce94febee54b_3thumb-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3f0b8cce94febee54b_3thumb-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3f0b8cce94febee54b_3thumb-p-1080.webp 1080w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3f0b8cce94febee54b_3thumb-p-1600.webp 1600w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3f0b8cce94febee54b_3thumb.webp 1876w" class="u-img-cover"/></div><div class="portfolio-image u-aspect-portfolio-horizontal"><img loading="lazy" alt="ai math tutor app screen" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3ccaf7b499625c30bc_2thumb.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3ccaf7b499625c30bc_2thumb-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3ccaf7b499625c30bc_2thumb-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3ccaf7b499625c30bc_2thumb-p-1080.webp 1080w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/66478d3ccaf7b499625c30bc_2thumb.webp 1220w" class="u-img-cover"/></div></div><div class="u-mt-2 u-mb-1"><div class="tag_list"><div class="tag"><div class="tag_dot"></div><div class="eyebrow u-mb-0">Full-Cycle Service</div></div><div class="tag"><div class="tag_dot"></div><div class="eyebrow u-mb-0">Education</div></div><div class="tag"><div class="tag_dot"></div><div class="eyebrow u-mb-0">Artificial Intelligence</div></div></div></div><div class="u-mb-1"><h3 class="u-mb-0">Helping students learn and understand basic math using artificial intelligence</h3></div><p class="u-mb-0">Fibo â AI Math Tutor</p></div></div></div><div role="listitem" class="portfolio-column cc-last-child-align-end w-dyn-item"><div class="portfolio-item-wrapper"><div class="portfolio-item"><a href="/case-study/taim" class="u-link-cover u-z-index-1 u-position-absolute w-inline-block"><div class="u-sr-only">Read case study</div></a><div class="u-w-100 u-overflow-hidden"><div class="portfolio-image u-aspect-portfolio-vertical"><img loading="lazy" alt="app screens with taim" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea675494c0af983b36fe_Taim%20-%20500%20x%20610.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea675494c0af983b36fe_Taim%20-%20500%20x%20610-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea675494c0af983b36fe_Taim%20-%20500%20x%20610-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea675494c0af983b36fe_Taim%20-%20500%20x%20610.webp 1000w" class="u-img-cover"/></div><div class="portfolio-image u-aspect-portfolio-horizontal-big"><img loading="lazy" alt="app screens with taim" src="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea695a8a12646b4ac85d_Taim%20-%20938%20x%20520.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea695a8a12646b4ac85d_Taim%20-%20938%20x%20520-p-500.webp 500w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea695a8a12646b4ac85d_Taim%20-%20938%20x%20520-p-800.webp 800w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea695a8a12646b4ac85d_Taim%20-%20938%20x%20520-p-1080.webp 1080w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea695a8a12646b4ac85d_Taim%20-%20938%20x%20520-p-1600.webp 1600w, https://cdn.prod.website-files.com/646497e9af65ec660cdb5328/6576ea695a8a12646b4ac85d_Taim%20-%20938%20x%20520.webp 1876w" class="u-img-cover"/>
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