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247</style></div><div data-animation="default" class="navbar_component is-white w-nav" data-easing2="ease" fs-scrolldisable-element="smart-nav" data-easing="ease" data-collapse="medium" data-w-id="6c071132-7c40-4c72-47ab-a05378dd7cad" role="banner" data-duration="400"><div class="navbar5_container padding-global"><a href="https://streetbees.com/sbx" aria-label="logo link back to home" class="navbar_logo-link w-nav-brand"><img loading="lazy" src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/689488ad5df3aa8d99218e33_SBX%20Streetbees%20Logo%20White.png" alt="" class="navbar_logo"/></a><nav role="navigation" class="navbar_menu-new w-nav-menu"><div class="navbar5_menu-left"><a href="https://streetbees.com/sbx" class="navbar_link-new w-nav-link">Home</a><a href="/sbx/use-cases" class="navbar_link-new w-nav-link">Solutions</a><div data-delay="300" data-hover="false" data-w-id="6c071132-7c40-4c72-47ab-a05378dd7cb7" class="navbar5_menu-dropdown w-dropdown"><div class="navbar_dropdown-toggle w-dropdown-toggle"><div>Case Studies</div><div class="dropdown-chevron w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
248<path fill-rule="evenodd" clip-rule="evenodd" d="M2.55806 6.29544C2.46043 6.19781 2.46043 6.03952 2.55806 5.94189L3.44195 5.058C3.53958 4.96037 3.69787 4.96037 3.7955 5.058L8.00001 9.26251L12.2045 5.058C12.3021 4.96037 12.4604 4.96037 12.5581 5.058L13.4419 5.94189C13.5396 6.03952 13.5396 6.19781 13.4419 6.29544L8.17678 11.5606C8.07915 11.6582 7.92086 11.6582 7.82323 11.5606L2.55806 6.29544Z" fill="currentColor"/>
249</svg></div></div><nav class="navbar5_dropdown-list w-dropdown-list"><div class="navbar5_container padding-global"><div class="navbar5_dropdown-content"><div class="navbar5_dropdown-content-right down"><div class="navbar5_dropdown-content-wrapper z-index-1"><a href="/sbx/case-studies" class="w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/66d5bce94c9b1937731d4453_Frame%20(1).avif" alt="case studies logo" class="navbar5_dropdown-image"/></a><div class="spacer-2rem"></div><p class="text-weight-light">See how our customers are using SBX to build a responsive business</p><div class="spacer-1rem"></div><div class="button-group"><a href="/sbx/case-studies" class="button is-link w-inline-block"><div>Explore case study library</div><div class="button-arrow w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
250<path d="M5 12H19M19 12L12 5M19 12L12 19" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
251</svg></div></a></div></div><div class="navbar5_dropdown-background-layer"></div></div><div class="navbar5_dropdown-content-left"><div class="navbar5_dropdown-column"><div class="navbar5_dropdown-link-list"><a href="/sbx/case-study/innovation" class="navbar5_dropdown-link w-inline-block"><div class="navbar5_icon-wrapper"><img loading="eager" src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/66d5bcea4c9b1937731d454f_image.png" alt="" class="image"/></div><div class="navbar5_item-right"><div class="nav_title">Innovation</div><p class="text-weight-light">Growing market share in new territories among Gen Z consumers</p></div></a><a href="/sbx/case-study/marketing-communication" class="navbar5_dropdown-link w-inline-block"><div class="navbar5_icon-wrapper"><img loading="eager" src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/66d5bcea4c9b1937731d45d1_image-1.png" alt="" class="image"/></div><div class="navbar5_item-right"><div class="nav_title">Marketing</div><p class="text-weight-light">Optimising a communication strategy for a new TV series</p></div></a></div></div><div class="navbar5_dropdown-column"><div class="navbar5_dropdown-link-list"><a href="/sbx/case-study/brand" class="navbar5_dropdown-link w-inline-block"><div class="navbar5_icon-wrapper"><img loading="eager" src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/66d5bcea4c9b1937731d4535_image-2.png" alt="" class="image"/></div><div class="navbar5_item-right"><div class="nav_title">Brand</div><p class="text-weight-light">Aligning a brand to the true meaning of womanhood</p></div></a>
251<a href="/sbx/case-study/shopper" class="navbar5_dropdown-link w-inline-block"><div class="navbar5_icon-wrapper"><img loading="eager" src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/66d5bcea4c9b1937731d4548_image-3.png" alt="" class="image"/></div><div class="navbar5_item-right"><div class="nav_title">Shopper</div><p class="text-weight-light">Boosting sales of espresso machines among a niche audience</p></div></a></div></div></div></div></div></nav></div><div data-delay="300" data-hover="false" data-w-id="6c071132-7c40-4c72-47ab-a05378dd7cf2" class="navbar5_menu-dropdown w-dropdown"><div class="navbar_dropdown-toggle w-dropdown-toggle"><div>Resources</div><div class="dropdown-chevron w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
252<path fill-rule="evenodd" clip-rule="evenodd" d="M2.55806 6.29544C2.46043 6.19781 2.46043 6.03952 2.55806 5.94189L3.44195 5.058C3.53958 4.96037 3.69787 4.96037 3.7955 5.058L8.00001 9.26251L12.2045 5.058C12.3021 4.96037 12.4604 4.96037 12.5581 5.058L13.4419 5.94189C13.5396 6.03952 13.5396 6.19781 13.4419 6.29544L8.17678 11.5606C8.07915 11.6582 7.92086 11.6582 7.82323 11.5606L2.55806 6.29544Z" fill="currentColor"/>
253</svg></div></div><nav class="navbar5_dropdown-list w-dropdown-list"><div class="navbar5_container padding-global"><div class="navbar5_dropdown-content"><div class="navbar5_dropdown-content-right"><div class="navbar5_dropdown-content-wrapper z-index-1"><a href="/sbx/resources" class="w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/66d5bce94c9b1937731d4475_Frame.avif" alt="streebess shares logo" class="navbar5_dropdown-image"/></a><div class="spacer-2rem"></div><p class="text-weight-light">Streetbees Shares is our collection of free resources on consumer insights, trends and fresh perspectives. Join our mailing list to get them delivered straight to your inbox.</p><div class="spacer-1rem"></div><div class="button-group"><a href="/sbx/resources" class="button is-link w-inline-block"><div>Explore resources</div><div class="w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
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268[Direct Commerce] Brands must break up with influencers in 2025, according to new research </h3><div class="spacer-0-5rem"></div><div>February 4, 2025</div><div class="spacer-1rem"></div><p class="text-style-3lines w-dyn-bind-empty"></p><div class="spacer-1rem"></div><div fs-cmsfilter-field="tag" class="hide">Press</div><div class="button-block"><div>Read Article</div><img src="https://cdn.prod.website-files.com/64dcfa3a11889f95f8f473e3/65c3cfe7a739c6f8337442d3_Arrow%20right.svg" loading="lazy" alt="arrow" class="arrow-down"/></div></a></div></div><div role="listitem" class="resources_item w-dyn-item"><div class="blog_card"><div class="blog-card_image-wrapper"><img loading="lazy" alt="couple with shopping bags" src="https://cdn.prod.website-files.com/64de996caa58559e6dc48eec/67a24200f0cfe4759e933b19_AdobeStock_872950312_optimized_1000.jpeg" sizes="100vw" 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