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fill="white" transform="translate(0 1)"/> 437</clipPath> 438</defs> 439</svg></div><div class="text-size-small text-color-cs1-accent1">AI-powered healthcare engagement</div></a><nav role="navigation" id="w-node-cc95eabf-95bb-48d0-f7b6-0762882eefca-882eefc6" class="navbar_menu is-page-height-tablet w-nav-menu"><a href="/resources" class="navbar_link w-inline-block"><div>Insights</div></a><a href="/about" aria-current="page" class="navbar_link w-inline-block w--current"><div>About us</div></a><a href="/contact" class="button is-secondary is-navbar-mobile w-button">Book a call</a><a href="https://tally.so/r/685qNO" target="_blank" class="button is-navbar-mobile w-button">Request a trial</a></nav><div id="w-node-cc95eabf-95bb-48d0-f7b6-0762882eefd1-882eefc6" class="navbar_button-wrapper"><a href="https://rapport.rosemark.com/" target="_blank" class="navbar_link hide-tablet w-inline-block"><div>Log in</div></a><a href="/contact" class="button is-secondary is-navbar-button w-button">Book a call</a><a href="https://tally.so/r/685qNO" target="_blank" class="button is-navbar-button w-button">Request a trial</a><div fs-scrolldisable-element="toggle" class="navbar_menu-button w-nav-button"><div class="menu-icon"><div class="menu-icon_line-top"></div><div class="menu-icon_line-middle"><div class="menu-icon_line-middle-inner"></div></div><div class="menu-icon_line-bottom"></div></div></div></div></div></div><main class="main-wrapper"><header class="section_about-header"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="section_about-component"><div class="w-layout-grid section_about-content"><div class="about-header_content-left"><div class="about-header_header"><h1 class="heading-style-h1">Transforming healthcare through personalization</h1><p class="text-size-large text-color-cs1-accent1">Our mission is to transform Healthcare, improving patient and provider outcomes by delivering more personalized and impactful experiences. The result: better patient outcomes at lower cost.</p></div></div></div></div></div></div></div></header><section class="section_story-header"><div class="padding-global"><div class="container-large"><div class="padding-bottom padding-section-medium"><div class="story_header-component"><div class="story_header-wrapper"><h2 class="heading-style-h2">A legacy of harnessing consumer insights to drive business results</h2></div><div data-w-id="e084690b-462b-12e6-da1a-63e808cac859" class="w-layout-grid story_content"><div id="w-node-e084690b-462b-12e6-da1a-63e808cac866-4c4c527a" class="story_image-wrapper"><img sizes="(max-width: 479px) 48vw, 49vw" srcset="https://cdn.prod.website-files.com/6a2211d9e402a142b09994cf/6a319f58a478ad4aa4e65cf6_Mask%20group-p-500.webp 500w, https://cdn.prod.website-files.com/6a2211d9e402a142b09994cf/6a319f58a478ad4aa4e65cf6_Mask%20group-p-800.webp 800w, https://cdn.prod.website-files.com/6a2211d9e402a142b09994cf/6a319f58a478ad4aa4e65cf6_Mask%20group.webp 960w" alt="" src="https://cdn.prod.website-files.com/6a2211d9e402a142b09994cf/6a319f58a478ad4aa4e65cf6_Mask%20group.webp" loading="eager" class="story_image"/></div><div class="story_content-right-wrapper"><div class="story_content-right"><div class="story_content-timeline"><div class="story_content-line"></div></div><div class="story_content-wrapper"><h3 class="heading-style-h4">Built on decades of consumer insight</h3><p class="text-size-regular text-color-cs1-accent1">Founded by the team that built and sold Rosetta Marketing, a consulting-centered tech-enabled marketing firm that revolutionized how brands use data and insights to build meaningful customer relationships.<br/></p><div class="story_content-dot is-1"></div><div class="story_results"><div class="story_results-card"><div class="text-size-regular">#1 Agency to Watch</div><p class="text-size-small text-color-cs1-accent1">named by AdAge</p></div><div class="story_results-card"><div class="text-size-regular">$250M Revenue</div><p class="text-size-small text-color-cs1-accent1">before acquisition</p></div><div class="story_results-card"><div class="text-size-regular">$575M Acquisition</div><p class="text-size-small text-color-cs1-accent1">by Publicis Group in 2011</p></div></div></div><div class="story_content-wrapper"><h3 class="heading-style-h4">Still driven by the same question: what actually motivates people to act?</h3><p class="text-size-regular text-color-cs1-accent1">This mission has fueled the creation and success of two pioneering companies dedicated to helping companies find, engage, activate, and retain their most valuable customers. <br/></p><div class="story_content-dot is-2"></div></div><div class="story_content-wrapper"><h3 class="heading-style-h4">Turning beliefs into better outcomes</h3><p class="text-size-regular text-color-cs1-accent1">Today, at Rosemark, we continue to evolve and refine this approach, using cutting-edge AI and machine learning to scale belief-driven personalization.</p><div class="story_content-dot is-3"></div></div></div><div class="button-group"><a href="https://tally.so/r/685qNO" target="_blank" class="button w-button">Request a trial</a><a href="/contact" class="button is-secondary is-alternate w-button">Book a call</a></div></div></div></div></div></div></div></section><section class="section_team"><div class="padding-global"><div class="container-medium"><div class="padding-section-medium"><div class="team_component"><div class="team_header"><h2 class="heading-style-h3">Meet the team</h2></div><div class="team_list-wrapper w-dyn-list"><div role="list" class="team_list w-dyn-items"><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Professional headshot of a smiling man wearing a light blue shirt outdoors." loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2c8b04198bd52b5f9ab26a_1744380198364.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2c8b04198bd52b5f9ab26a_1744380198364-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2c8b04198bd52b5f9ab26a_1744380198364.webp 800w" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Chris Kuenne</div><a aria-label="LinkedIn" href="https://www.linkedin.com/in/chriskuenne/" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 440<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 441</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Chairman & CEO</div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>Chris, founder of Rosetta and Rosemark, is a highly successful entrepreneur, business builder, and best-selling author of <a href="https://builtforgrowth.com/about/" target="_blank">Built for Growth</a>
441. Prior to founding Rosetta, Chris co-led the retail marketing practice at First Manhattan Consulting Group, following 10 years in marketing management at Johnson & Johnson, where he led the Band Aid® and Tylenol® brand franchises.</p><p>Chris is a <a href="https://builtforgrowth.com/" target="_blank">Driver Builder Personality</a>. Throughout his career, he has been fascinated by the question of what motivates people to act as they do in a commercial context. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth.</p></div></div></div><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Black-and-white professional headshot of a man wearing a blazer and checkered shirt." loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a3023f89b2fe75408195273_staff-Ned-Elton-a979fe3d.webp" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Ned Elton</div><a aria-label="LinkedIn" href="https://www.linkedin.com/in/ned-elton-783211287/" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 442<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 443</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Strategic Advisor </div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>Over 30 years focused on business building strategies and plans with a focus on marketing and sales. Leadership roles at agencies (Rosetta, Publicis), brand marketers (Procter & Gamble), start-ups (AdTech, FinTech) and small businesses (Construction and Clean Energy).</p></div></div></div><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Michael Schram picture" loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a3e95e8dd35df04b05b1666_MikeSchram_nobackground.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a3e95e8dd35df04b05b1666_MikeSchram_nobackground-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a3e95e8dd35df04b05b1666_MikeSchram_nobackground.webp 800w" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Michael Schram</div><a aria-label="LinkedIn" href="https://www.linkedin.com/in/michaelschram44/" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 444<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 445</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Chief Commercial Officer</div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>Michael Schram leads go-to-market strategy at Rosemark, guiding how the company brings its belief-intelligence and member-engagement platform to health plans and provider organizations.</p><p>Michael brings more than 30 years of enterprise commercial leadership across digital health and B2B technology. As Chief Growth Officer at Get Well, he helped scale the patient-engagement company through years of strong revenue growth and two private-equity acquisitions, and has held senior commercial roles at other high-profile software companies. He advises private-equity and venture-backed healthcare innovators on building repeatable revenue, and serves on boards of other early-stage health-technology companies.</p><p>Michael holds an MBA in Finance and a BS in Business Administration, and lives in the Kansas City area.</p><p>â</p></div></div></div><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Alissa Pemberton" loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a428678ef2fe596964dc95a_Resize%20image%2
4450project%20-%20June%2029%2C%202026%20at%2010.38.15.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a428678ef2fe596964dc95a_Resize%20image%20project%20-%20June%2029%2C%202026%20at%2010.38.15-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a428678ef2fe596964dc95a_Resize%20image%20project%20-%20June%2029%2C%202026%20at%2010.38.15.webp 800w" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Alissa Pemberton</div><a aria-label="LinkedIn" href="https://www.linkedin.com/in/alissapemberton/" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 446<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 447</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Client Leader</div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>Alissa is an experienced marketing strategist who has spent her career at the intersection of analytics and marketing. She translates human-centered insights into effective programs that increase consumer engagement and drive transformational change. She has lead marketing and client delivery at several small, fast-growth businesses, two of which were acquired by multinational agencies. Her experience spans agency-side, client-side, marketing consulting and analytics, and digital media, with a track record of success spanning banking, insurance, media and entertainment and healthcare. Â </p><p>Alissa earned her BA from Princeton University and MBA from NYUâs Stern School of Business. </p><p>â</p></div></div></div><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Professional headshot of a smiling man wearing a black blazer against a light background." loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2c8af4230e5bd77765722d_1731085970045.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2c8af4230e5bd77765722d_1731085970045-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2c8af4230e5bd77765722d_1731085970045.webp 800w" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Josh Collins</div><a aria-label="LinkedIn" href="https://www.linkedin.com/in/josh-collins-267472106/" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 448<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 449</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Lead Product Manager</div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>Josh has spent his career working with dynamic, smart teams on hard technical products. As Lead Product Manager, he works on Rapport, Rosemark's AI-native belief-based engagement platform, turning proprietary belief intelligence into custom AI agents, message simulators, and outreach tools for health plans and providers. He brings a deep background at multiple venture-backed startups which have collectively raised $100mil+. </p><p>Josh is a <a href="https://builtforgrowth.com/" target="_blank">Captain builder personality</a>. He studied philosophy at Princeton with a focus on business ethics, along with minors in computer science and entrepreneurship, and earned his MBA in quantitative finance at Babson College. A lifelong fascination with why people believe what they believe, and how those beliefs shape the choices they make, drives everything he builds.</p></div></div></div><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Luke Cheng seated" loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a3e8dd331909f93605e6c7c_LukeCheng_bio_square.webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a3e8dd331909f93605e6c7c_LukeCheng_bio_square-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a3e8dd331909f93605e6c7c_LukeCheng_bio_square.webp 800w" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Luke Cheng</div><a aria-label="LinkedIn" href="https://linkedin.com/in/lukelcheng" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 450<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 451</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Product Design & Product Management</div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>Luke brings emerging technologies to life through human-centered design and an ecosystemic approach to product. He's helped founders backed by a16z, GV, and Khosla go to market and raise the
451ir next round. After starting out as a product manager at Facebook, he has also designed for Fortune 500s in NYC's agency world. Â </p><p>Luke studied financial engineering and operations research at Princeton and is also a museum-exhibited conceptual artist and recipient of the Joan Mitchell Foundation Painters and Sculptors Grant. His experience recovering from severe ME/CFS motivates his passion for human, cybernetic, and environmental health. </p><p>â</p></div></div></div><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Professional headshot of a smiling man in a blue suit and orange tie against a light background." loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2c8afbdb90fbca766c87ae_1564513770795.webp" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Abraham Cruz</div><a aria-label="LinkedIn" href="https://www.linkedin.com/in/abraham-cruz-400b8775/" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 452<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 453</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Technical Project Manager</div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>As a Technical Project Manager, Abraham brings a blend of analytical rigor, entrepreneurial energy, and cross-functional leadership. He helps drive large-scale initiatives for clients by translating complex needs into clear, actionable plans across internal teams and external vendors. He previously led strategy for a $500M ARR product in telecommunications and worked in strategy/operations of a 900+ hospital portfolio within healthcare.</p><p>Abraham is a <a href="https://builtforgrowth.com/" target="_blank">Crusader Builder Personality</a> â a people-first operator who thrives on momentum, clarity, and results. A Princeton graduate and first-generation college student, he brings sharp strategic thinking and an energizing presence to every room heâs in. Heâs especially passionate about driving alignment, motivating teams toward shared goals, and scaling systems that support long-term growth.</p></div></div></div><div role="listitem" class="team_item w-dyn-item"><div class="team_image-wrapper"><img alt="Claire Collins standing" loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a43e41bcdf0d59f9ac8525f_COLLINS_Claire07%20(1)%20(1)%20(1).webp" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a43e41bcdf0d59f9ac8525f_COLLINS_Claire07%20(1)%20(1)%20(1)-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a43e41bcdf0d59f9ac8525f_COLLINS_Claire07%20(1)%20(1)%20(1).webp 800w" class="team_image"/></div><div class="team_info"><div class="team_title-wrapper"><div class="team_title-name"><div class="heading-style-h6">Claire Collins</div><a aria-label="LinkedIn" href="https://www.linkedin.com/in/claire-m-collins-oly-2a4771129/" target="_blank" class="social-link w-inline-block"><div class="social-icon w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> 454<path fill-rule="evenodd" clip-rule="evenodd" d="M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z" fill="CurrentColor"/> 455</svg></div></a></div><div class="text-size-regular text-color-cs1-accent1">Technical Project Manager</div></div><div class="text-rich-text text-size-small text-color-cs1-accent1 w-richtext"><p>As a Technical Project Manager, Claire drives strategic alignment between partners and keeps multi-stakeholder engagements moving toward measurable results. She manages key deliverables across complex client work and helps prove out belief-based segmentation across a range of industries â from politics to entertainment â serving as a translator between technical and business teams.</p><p>Before Rosemark, Claire worked in healthcare strategy consulting, supporting health-tech startups and public-health clients on operational and process-improvement initiatives â mapping workflows, running stakeholder interviews, and turning operational data into clear recommendations. A two-time Olympic rower, she brings the discipline, adaptability, and team-first mindset of elite sport to every engagement. Claire holds a BA in Economics from Princeton University and an MBA from the University of Cambridge.</p><p>â</p></div></div></div></div></div></div></div></div></div></section><section class="signup_section"><div class="padding-global"><div class="container-small"><div class="padding-section-medium"><div class="signup_component"><div class="signup_header"><h2 class="heading-style-h2 text-color-cs2-text">Try Rosemark Rapport</h2><p class="text-size-medium text-color-cs2-accent1">Sign up for free early access to see how you can harness the power of personalization to engage your population.</p></div><a href="https://tally.so/r/685qNO" target="_blank" class="button is-alternate w-button">Request trial</a></div></div></div></div><div data-w-id="0efa0746-773a-99a4-d69d-0540aa3d6dd9" class="ultra-gradient-wrapper"><div class="main-shapes-wrapper"><div class="shape-3 is-smaller"></div><div class="shape-2"></div><div class="shape-1"></div></div><div class="blending-group-wrapper"><div class="shape-8"></div><div class="shape-9"></div><div class="shape-4"></div><div class="shape-5"></div><div class="shape-7"></div><div class="shape-6"></div></div><div class="background-noise"></div></div><div class="hide w-embed"><style> 456/*/ Better Rendering in Safari /*/ 457 .main-shapes-wrapper div, .blending-group-wrapper div { 458 -webkit-backface-visibility: hidden; 459 -moz-backface-visibility: hidden; 460 -webkit-transform: translate3d(0, 0, 0); 461 -moz-transform: translate3d(0, 0, 0); 462 } 463</style></div></section><section id="impact" class="section_case-studies"><div class="padding-global"><div class="container-large"><div class="padding-top padding-section-small"><div class="padding-bottom padding-section-medium"><div class="case-studies_component"><div class="case-studies_header"><h2 class="heading-style-h2">Human impact, measurable resultsâ</h2><a href="/resources" class="button is-small w-button">View all</a></div><div class="cs_list-wrapper w-dyn-list"><div role="list" class="cs_list w-dyn-items"><div role="listitem" class="cs_item w-dyn-item"><div class="case-studies_wrapper"><div class="case-studies_image-wrapper"><div class="case-studies_results-card"><div class="heading-style-tagline-small text-color-cs1-accent1">Results</div><div class="case-studies_results-wrapper"><div class="cs_results-text w-richtext"><p>6Ã Engagement</p><p>+16% Avg Order Value</p></div></div></div><a aria-label="Decoding What Drives Healthcare Engagement" href="/case-study/healthcare" class="case-studies_image-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b49a054d7130f2709fad0_6a226d041b0ca0e84051d523_Mask%20group.webp" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b49a054d7130f2709fad0_6a226d041b0ca0e84051d523_Mask%20group-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b49a054d7130f2709fad0_6a226d041b0ca0e84051d523_Mask%20group-p-800.webp 800w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b49a054d7130f2709fad0_6a226d041b0ca0e84051d523_Mask%20group-p-1080.webp 1080w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b49a054d7130f2709fad0_6a226d041b0ca0e84051d523_Mask%20group.webp 1248w" class="case-studies_image"/></a></div><h3 class="heading-style-h5">Decoding What Drives Healthcare Engagement</h3></div><a href="/case-study/healthcare" class="button is-link is-icon w-inline-block"><div>Read case study</div><div class="icon-embed-xxsmall w-embed">
463<svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> 464<path d="M6 3L11 8L6 13" stroke="CurrentColor" stroke-width="1.5"/> 465</svg></div></a></div><div role="listitem" class="cs_item w-dyn-item"><div class="case-studies_wrapper"><div class="case-studies_image-wrapper"><div class="case-studies_results-card"><div class="heading-style-tagline-small text-color-cs1-accent1">Results</div><div class="case-studies_results-wrapper"><div class="cs_results-text w-richtext"><p>+150% lifetime value</p><p>2.5Ã registration rate</p></div></div></div><a aria-label="Driving Wellness Adoption by Connecting to Core Beliefsâ" href="/case-study/wellness" class="case-studies_image-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b467707f9111cc7c86487_6a226d041ebd72967e75f0cb_Mask%20group-1.webp" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b467707f9111cc7c86487_6a226d041ebd72967e75f0cb_Mask%20group-1-p-500.webp 500w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b467707f9111cc7c86487_6a226d041ebd72967e75f0cb_Mask%20group-1-p-800.webp 800w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b467707f9111cc7c86487_6a226d041ebd72967e75f0cb_Mask%20group-1-p-1080.webp 1080w, https://cdn.prod.website-files.com/6a2b13393f5af85482f02b87/6a2b467707f9111cc7c86487_6a226d041ebd72967e75f0cb_Mask%20group-1.webp 1248w" class="case-studies_image"/></a></div><h3 class="heading-style-h5">Driving Wellness Adoption by Connecting to Core Beliefsâ</h3></div><a href="/case-study/wellness" class="button is-link is-icon w-inline-block"><div>Read case study</div><div class="icon-embed-xxsmall w-embed"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> 466<path d="M6 3L11 8L6 13" stroke="CurrentColor" stroke-width="1.5"/> 467</svg></div></a></div></div></div></div></div></div></div></div></section><section id="contact" class="section_contact"><div class="padding-global"><div class="container-large"><div class="padding-section-small"><div class="contact_component"><div class="conctact_calendar w-embed w-script"><!-- Start of Meetings Embed Script --> 468 <div class="meetings-iframe-container" data-src="https://meetings.hubspot.com/abraham-cruz1?embed=true"></div> 469
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