https://wearerival.webflow.io/rival50

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80</head><body><section class="r50-nav"><a href="/rival50" aria-current="page" class="r50-nav-logolink w-inline-block w--current"><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d6944a8946da7ca718d1_rival50-logo-navy.svg" loading="lazy" alt="Rival 50" class="r50-nav-logo"/></a><div class="r50-nav-links"><a href="/rival50/about" class="r50-nav-link">ABOUT</a><a href="/rival50/brands" class="r50-nav-link">BRANDS</a><a href="/rival50/insights" class="r50-nav-link">INSIGHTS</a></div><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c4442ab73dfe6d92bb_rival-logo-dark.png" loading="lazy" alt="Rival" class="r50-nav-rival"/></section><section class="r50-ticker"><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5ccda72edfcad9b5909_rival50-ticker-headline.svg" loading="lazy" alt="The challenger brands building the future" class="r50-ticker-img"/></section><section class="r50-hero"><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c0d0d3aeae25b4cc90_rival50-hero-block.png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c0d0d3aeae25b4cc90_rival50-hero-block-p-500.png 500w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c0d0d3aeae25b4cc90_rival50-hero-block-p-800.png 800w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c0d0d3aeae25b4cc90_rival50-hero-block-p-1080.png 1080w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c0d0d3aeae25b4cc90_rival50-hero-block-p-1600.png 1600w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c0d0d3aeae25b4cc90_rival50-hero-block.png 1727w" alt="Rival 50" class="r50-hero-img"/><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6ab6cb3d4234702c30355ff9_r50-wall-2048-v4.jpg" loading="lazy" sizes="(max-width: 2048px) 100vw, 2048px" srcset="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6ab6cb3d4234702c30355ff9_r50-wall-2048-v4-p-500.jpg 500w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6ab6cb3d4234702c30355ff9_r50-wall-2048-v4-p-800.jpg 800w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6ab6cb3d4234702c30355ff9_r50-wall-2048-v4-p-1080.jpg 1080w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6ab6cb3d4234702c30355ff9_r50-wall-2048-v4-p-1600.jpg 1600w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6ab6cb3d4234702c30355ff9_r50-wall-2048-v4-p-2000.jpg 2000w, https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6ab6cb3d4234702c30355ff9_r50-wall-2048-v4.jpg 2048w" alt="Rival Fifty" class="r50-wall-img"/><div class="w-embed w-script"><!-- Rival 50 countdown wall v7: photographic plaster wall that cracks toward 9 Nov 2026; the merch hammer is the cursor, click to chip the wall; at zero it falls and reveals the logos. QA: click the timer 4x, or ?r50test=1 / ?r50p=0.8 -->

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81</div></section><section class="r50-banner"><h2 class="r50-h2">NOMINATIONS FOR 2026 ARE NOW CLOSED.</h2><div class="r50-btns"><a href="/rival50/2025" class="r50-btn-white">Explore 2025 Rival 50</a></div></section><section class="r50-about"><p class="r50-about-p">The Rival 50 identifies brands that challenge convention, move culture and drive create outsized impact on their growth.</p><p class="r50-about-p2">We analyzed more than 500 brands to get to the top 50 of 2025, and now we&#x27;re searching for the brands that deserve a spot on the list for 2026.</p><div class="r50-partners"><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c73addaf3982bedabe_rival50-mark-b.svg" loading="lazy" alt="Web Summit" class="r50-partner-ws"/><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c5d0d3aeae25b4cecd_rival50-mark-a.svg" loading="lazy" alt="Imperial Business School" class="r50-partner-imp"/></div></section><section class="r50-pillars"><h2 class="r50-h2">THE THREE PILLARS</h2><div class="r50-cols"><div><h3 class="r50-pillar-h">DIFFERENTIATION</h3><div class="r50-pillar-p">Distinctive point of view</div></div><div><h3 class="r50-pillar-h">RELEVANCE</h3><div class="r50-pillar-p">Understand culture and people</div></div><div><h3 class="r50-pillar-h">TALKABILITY</h3><div class="r50-pillar-p">Ideas people want to talk about</div></div></div></section><section class="r50-process"><h2 class="r50-h2">THE PROCESS</h2><div class="r50-steps"><div class="r50-step"><div class="r50-num">01</div><div class="r50-step-lbl">NOMINATION</div></div><div class="r50-step"><div class="r50-num">02</div><div class="r50-step-lbl">RESEARCH</div></div><div class="r50-step"><div class="r50-num">03</div><div class="r50-step-lbl">SCORING</div></div><div class="r50-step"><div class="r50-num">04</div><div class="r50-step-lbl">JURY</div></div><div class="r50-step"><div class="r50-num">05</div><div class="r50-step-lbl">RANKING</div></div></div></section><section class="r50-video"><div class="r50-well"><div class="r50-video-ratio"><div class="r50-video-frame w-embed"><iframe src="https://player.vimeo.com/video/1133878898?badge=0&autopause=0&app_id=58479" style="position:absolute;top:0;left:0;width:100%;height:100%;border:0" title="Rival 50 Hero" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div></div></div></section><section class="r50-footer"><div class="r50-footer-lead">Sign-up to be the first to know when the Rival 50 2026 index is live</div><div class="r50-form w-form"><form method="get" name="" data-name="Html Form" data-wf-page-id="6a82ef693ae3f9d14eb954a1" data-wf-element-id="51657824-c3e1-a30b-35ad-c92507a24821"><input class="r50-input w-input" maxlength="256" name="field" data-name="Field" aria-label="Email address" placeholder="Enter your email" type="email" id="field"/><input type="submit" data-wait="Please wait..." class="r50-submit w-button" value="→"/></form><div class="w-form-done"><div>Thank you! Your submission has been received!</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div><img src="https://cdn.prod.website-files.com/633a925bb365d583ba64f172/6a82d5c84d1b9f0b7e824191_rival50-logo.svg" loading="lazy" alt="Rival 50" class="r50-footer-logo"/></section>

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