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20<!-- End Google Tag Manager (noscript) --></div><nav class="wrtw-navbar"><div class="wrtw-navbar_inner"><a href="/" class="wrtw-brand w-inline-block"><img src="https://cdn.prod.website-files.com/648090710c4032e529f235ff/648090ad5469eb87c1bb56f5_WRTW%20nav%20logo%20white.svg" loading="lazy" alt=""/></a><div class="flex"><div data-w-id="bab872a6-23f4-3103-e245-8fba19ad4609" class="wrtw-menu"><div class="wrtw-menu_inner"><div class="wrtw-menu-dot _1"></div><div class="wrtw-menu-dot _2"></div><div class="wrtw-menu-dot _3"></div><div class="wrtw-menu-dot _4"></div></div><div class="wrtw-navbar_right"><a href="/2023/top-10" class="wrtw-navbar_link w-inline-block"><div>Top 10</div><div class="wrtw-navbar_link-line"></div></a><a href="/2023/top-100" class="wrtw-navbar_link w-inline-block"><div>Top 100</div><div class="wrtw-navbar_link-line"></div></a><a href="/about" aria-current="page" class="wrtw-navbar_link w-inline-block w--current"><div>About</div><div class="wrtw-navbar_link-line"></div></a><a href="/contact-us" class="wrtw-navbar_link w-inline-block"><div>Contact</div><div class="wrtw-navbar_link-line"></div></a><button class="btn is-nav ml-15 mob" data-wf-user-logout="Log out" data-wf-user-login="Log in" type="button">Log out</button><a href="/sign-up" class="btn secondary is-nav ml-15 mob w-button">Sign  up</a><div class="profile-logout-btn"></div></div></div></div></div><img src="https://cdn.prod.website-files.com/648090710c4032e529f235ff/648090ad5469eb87c1bb56f6_WRTW%20icon%20(1).svg" loading="lazy" fs-favcustom-element="src" alt="" class="hide"/></nav><main><header class="section s-hero h-auto"><div class="vid-overlay"></div><div data-poster-url="https://cdn.prod.website-files.com/5e60d398dcb1b613b2e1a68d/62d811f854d5822bd8d65b78_Who Rules the World Banner Video-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/5e60d398dcb1b613b2e1a68d/62d811f854d5822bd8d65b78_Who Rules the World Banner Video-transcode.mp4,https://cdn.prod.website-files.com/5e60d398dcb1b613b2e1a68d/62d811f854d5822bd8d65b78_Who Rules the World Banner Video-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="_w-bg-video w-background-video w-background-video-atom"><video id="f957b984-346d-3d5b-b801-98c86e18b318-video" autoplay="" loop="" style="background-image:url(&quot;https://cdn.prod.website-files.com/5e60d398dcb1b613b2e1a68d/62d811f854d5822bd8d65b78_Who Rules the World Banner Video-poster-00001.jpg&quot;)" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/5e60d398dcb1b613b2e1a68d/62d811f854d5822bd8d65b78_Who Rules the World Banner Video-transcode.mp4" data-wf-ignore="true"/><source src="https://cdn.prod.website-files.com/5e60d398dcb1b613b2e1a68d/62d811f854d5822bd8d65b78_Who Rules the World Banner Video-transcode.webm" data-wf-ignore="true"/></video></div><div class="container-1440"><div class="w-layout-grid wrtw-hero-grid"><div><h1 data-w-id="1a24d4dc-28ee-a5a9-2649-c72d6dc99df9" style="opacity:0" class="main-header">Who Rules The World</h1><h2 class="_w-h2">Index Methodology</h2><p style="-webkit-transform:translate3d(0, 1.875rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 1.875rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 1.875rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 1.875rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="wrtw-hero-para">Who Rules The World? is the accumulation of over 80 data points, established and collated meticulously over a matter of years. These data points consider the intricate and multifaceted aspects of power, wealth and influence.<br/><br/>They take into account that to create an accurate reflection of what influence truly means, its many convoluted dimensions have to be considered.<br/><br/>Measured using real-world data for each individual directly, the data also includes the state, company or c
20ountry over which the person in question has direct or indirect control.<br/><br/>WRTW ranks individuals across five main verticals: Business, Politics, Entertainment, Sport and Media.</p></div></div></div><div class="wrtw-hero-img" data-w-id="f957b984-346d-3d5b-b801-98c86e18b32d" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/5e60d398dcb1b613b2e1a68d/62f3b96832f4649eebddb0ca_WRTW2022.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-default-duration="20.083333333333332" data-duration="0" data-loading="eager"></div></header><section class="section bg-lg pad-100 overflow-hidden"><div class="container-1440"><div class="ruler-card reverse wrtw-about"><img src="https://cdn.prod.website-files.com/648090710c4032e529f235ff/64809f0aa9e41f6bea99c1ed_money%20about.svg" loading="lazy" alt="Wealth Logo" class="wrtw-about-icon left about"/><div><h2 class="_w-h2 btm-mgn-22">Wealth</h2><p class="text-20-reg">For Who Rules The World? wealth means so much more than what’s in the bank. It encompasses assets, but also indirect capital. This is the wealth an individual has indirect control over.<br/><br/>As an example, Donald Trump’s personal wealth equates to his individual net worth in his role as a businessman. But the entities over which he yielded power as US president were diverse, far-reaching and considerable.<br/><br/>He held a substantial degree of control over the wealth of the United States of America, so the metric took this into consideration. Consequently, Trump’s standing in the index changed the moment his position changed.<br/></p></div></div><div class="ruler-card reverse wrtw-about second"><div id="w-node-f957b984-346d-3d5b-b801-98c86e18b33f-74398e03"><h2>Power</h2><p class="text-20-reg">Where royalty and nobility once stood in isolation, celebrities, politicians and businessmen now reside, and in some cases even rule.<br/><br/>Economics and politics have given way to web traffic, clicks and views – and as such the meaning of influence has been redefined.<br/><br/>Who’s watching, from where and in what volume form the basis of this data set, which revolves around search engine statistics, viewer demographics and social media reach.  <br/></p></div><img src="https://cdn.prod.website-files.com/648090710c4032e529f235ff/64809f0aa9e41f6bea99c1ec_power%20-%20about.svg" loading="lazy" alt="Power logo" class="wrtw-about-icon right"/></div><div class="ruler-card reverse wrtw-about mob-btm-0"><img src="https://cdn.prod.website-files.com/648090710c4032e529f235ff/64809f0aa9e41f6bea99c1eb_influence%20-%20about.svg" loading="lazy" alt="Influence logo" class="wrtw-about-icon left about"/><div id="w-node-f957b984-346d-3d5b-b801-98c86e18b34b-74398e03"><h2 class="_w-h2 btm-mgn-22">Influence</h2><p class="text-20-reg">Where royalty and nobility once stood in isolation, celebrities, politicians and businessmen now reside, and in some cases even rule.<br/><br/>Economics and politics have given way to web traffic, clicks and views – and as such the meaning of influence has been redefined.<br/><br/>Who’s watching, from where and in what volume form the basis of this data set, which revolves around search engine statistics, viewer demographics and social media reach.  <br/></p></div></div></div></section><section class="section pad-100 overflow--hidden top-0"><div class="container-1440"><div class="ruler-card about-page"><div id="w-node-f957b984-346d-3d5b-b801-98c86e18b35a-74398e03"><p class="_w-h4">THE TOP SPOT<br/></p><h2 class="_w-h2 btm-mgn-22">Joe Biden, <br/>U.S. President</h2><p class="_w-para">Stable in his position for now, Joe Biden, along with his Chinese counterpart proves that political power and country wealth still trumps business acumen and vision. Many factors of influence we listed last year are still the same: leading the world&#x27;s most powerful economy amidst a global economic crisis and political polarisation as well as the ever more volatile tensions between Russia and the NATO put Joe Biden in the top position on the 2023 WRTW index. His position will soon be put to the test however. With USA elections coming up in 2024, a controversial announcement to run for office again, growing worries about a recession and China’s rising power are all factors that might significantly reorganise the top of the table next year.<br/></p></div><div id="w-node-f957b984-346d-3d5b-b801-98c86e18b368-74398e03" class="ruler-card_
20img-wrap is-relative about-page jb"><img src="https://cdn.prod.website-files.com/648090710c4032e529f235ff/64809f0aa9e41f6bea99c1ee_Joe%20Biden.webp" loading="lazy" alt="Joe Biden, U.S. President" class="ruler-card_img"/></div></div><p class="text--s-24">For more information email<!-- --> <a href="mailto:[email protected]" class="link--white">[email protected]</a></p></div></section></main><footer class="_w-footer"><div class="container-1440 footer-container"><div class="_w-footer_left"><a href="/" class="_w-footer_brand-logo w-inline-block"><img src="https://cdn.prod.website-files.com/648090710c4032e529f235ff/648090d861d81702d730acfb_New%20Logo.svg" loading="lazy" alt="Who Rules the World logo"/></a><div class="_w-footer_left-nav"><div class="flex"><a href="/2023/top-10" class="wrtw-navbar_link footer-link w-inline-block"><div>Top 10</div><div class="wrtw-navbar_link-line"></div></a><a href="/2023/top-100" class="wrtw-navbar_link footer-link w-inline-block"><div>Top 100</div><div class="wrtw-navbar_link-line"></div></a><a href="/about" aria-current="page" class="wrtw-navbar_link footer-link w-inline-block w--current"><div>About</div><div class="wrtw-navbar_link-line"></div></a></div><div class="_w-footer_share"><div>Follow The Project:</div><a rel="noopener" href="https://www.instagram.com/wrtw.smallgiants/" target="_blank" class="embed-icon footer-share w-inline-block"><div class="embed-icon w-embed"><svg width="18" height="18" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
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