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href="/corporations/retail" aria-current="page" class="nav-dropdown_link w-inline-block w--current"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5c0e7d313b7c7096fca_uiw_tag-o%20(1).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Retail</div><div class="nav-dropdown_label">Unified share and shopper intelligence across every channel your consumers use with full visibility to private labels and exclusive SKUs.</div></div></a><a href="/corporations/home-improvement" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69ce9edb4f7a70f3adbd5a62_Icon%20(63).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Home Improvement</div><div class="nav-dropdown_label">Track every SKU across Home Depot, Lowe's and other retailers that traditional panels can't measure.</div></div></a><a href="/corporations/beauty" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5e5a16ef1db08d1ae29_icon-park-outline_mirror-two%20(1).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Beauty</div><div class="nav-dropdown_label">Unsuppressed competitive detail across ULTA, Sephora, mass merchandisers, and DTC.</div></div></a><a href="/corporations/personal-care" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c64294a2ec656cd42a7d_Vector%20-%202026-04-22T155804.640.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Personal Care</div><div class="nav-dropdown_label">Monitor consumer spending on products like vitamins and supplements, women's wellness, and oral care across brands and channels.</div></div></a><a href="/corporations/toys-games" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5f54255d84e186f2d45_material-symbols-light_smart-toy-outline.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Toys & Games</div><div class="nav-dropdown_label">Measure seasonal demand and category trends in a market where timing and product launches drive everything.</div></div></a><a href="/corporations/consumer-electronics" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5d4fe16ee595a04bb8f_Icon%20(64).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Consumer Electronics</div><div class="nav-dropdown_label">Understand purchase patterns, upgrade cycles, and competitive positioning in fast-moving tech categories.</div></div></a><a href="/corporations/apparel" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c630a479105c951021b5_Icon%20(67).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">
208Apparel</div><div class="nav-dropdown_label">Monitor brand performance, pricing trends, and channel shifts in one of the most competitive retail categories.</div></div></a><a href="/corporations/pet" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c654b0026273eb3641e8_Icon%20(68).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Pet Care</div><div class="nav-dropdown_label">Track growth in pet food, supplies, and services as the category continues to expand rapidly.</div></div></a><a href="/corporations/ai-tech" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c617bea9e7d7bf7e0939_Icon%20(66).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">AI & Tech</div><div class="nav-dropdown_label">Compare market share, category growth, ACV trends, retention, and switching behavior with confidence.</div></div></a></div></div></div></nav></div><a href="/public-investors" class="nav-link">Public Investors</a><div data-delay="0" data-hover="true" class="nav-dropdown w-dropdown"><div class="nav-dropdown_toggle-collapse no-underline w-dropdown-toggle"><a href="/private-investors" class="nav_dropdown-main-link w-inline-block"><div class="nav-dropdown_toggle-text">Private Investors</div></a><div class="nav-dropdown_icon w-embed"><svg width="9" height="5" viewBox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg"> 209<path d="M7.57143 0.714287L4.14285 4.14286L0.714283 0.714287" stroke="currentColor" stroke-width="1.42857" stroke-linecap="round" stroke-linejoin="round"/> 210</svg></div></div><nav class="nav-dropdown_nav private-investors w-dropdown-list"><div class="nav-dropdown_links-wrap private-investors"><div class="nav-dropdown_links private-investors"><div class="nav-dropdown_right private-investors"><a href="/private-investors/consumer" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6a86e1625a418f6ca6362bcf_consumer.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Consumer</div><div class="nav-dropdown_label">Track 1M+ consumer brands and validate performance with real transaction data.</div></div></a><a href="/private-investors/ai-software" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6a86e16213a86d34f7b619d6_ai-software.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">AI & Software</div><div class="nav-dropdown_label">Spot and diligence inflecting names using proprietary spend data from 250K+ companies.</div></div></a></div></div></div></nav></div><a href="/resources" class="nav-link">Resources</a><div data-delay="0" data-hover="true" class="nav-dropdown w-dropdown"><div class="nav-dropdown_toggle-collapse no-underline w-dropdown-toggle"><a href="/about" class="nav_dropdown-main-link w-inline-block"><div class="nav-dropdown_toggle-text">About Us</div></a><div class="nav-dropdown_icon w-embed"><svg width="9" height="5" viewBox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg"> 211<path d="M7.57143 0.714287L4.14285 4.14286L0.714283 0.714287" stroke="currentColor" stroke-width="1.42857" stroke-linecap="round" stroke-linejoin="round"/> 212</svg></div></div><nav class="nav-dropdown_nav is-about w-dropdown-list"><div class="nav-dropdown_links is-about"><a href="/careers" class="tabs-link is-login w-inline-block"><div>Careers</div></a><div class="nav-dropdown_line"></div><a href="/press-release" class="tabs-link is-login w-inline-block"><div>Press releases</div></a><a href="/about#data-partners" class="tabs-link is-login hide w-inline-block"><div>Data partners</div></a></div></nav></div></div></div><div class="nav-desktop"><div data-wf--cmp-navbuttons--variant="base" class="nav-buttons"><a data-wf--btn-demo--variant="nav-menu" href="/book-a-demo" class="button w-variant-4be6372b-689a-b43f-55a8-b452c07481d9 is-demo no-max-width w-inline-block"><div class="button-text">Book a demo</div></a><div data-delay="0" data-hover="true" class="nav-dropdown is-login w-dropdown"><div class="nav-dropdown_toggle-collapse no-underline w-dropdown-toggle"><div class="nav_dropdown-main-link"><div class="nav-dropdown_toggle-text">Log In</div></div><div class="nav-dropdown_icon w-embed">
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w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block w--current"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5c0e7d313b7c7096fca_uiw_tag-o%20(1).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Retail</div><div class="nav-dropdown_label">Unified share and shopper intelligence across every channel your consumers use with full visibility to private labels and exclusive SKUs.</div></div></a><a href="/corporations/home-improvement" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69ce9edb4f7a70f3adbd5a62_Icon%20(63).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Home Improvement</div><div class="nav-dropdown_label">Track every SKU across Home Depot, Lowe's and other retailers that traditional panels can't measure.</div></div></a><a href="/corporations/beauty" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5e5a16ef1db08d1ae29_icon-park-outline_mirror-two%20(1).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Beauty</div><div class="nav-dropdown_label">Unsuppressed competitive detail across ULTA, Sephora, mass merchandisers, and DTC.</div></div></a><a href="/corporations/personal-care" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c64294a2ec656cd42a7d_Vector%20-%202026-04-22T155804.640.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Personal Care</div><div class="nav-dropdown_label">Monitor consumer spending on products like vitamins and supplements, women's wellness, and oral care across brands and channels.</div></div></a><a href="/corporations/toys-games" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5f54255
216d84e186f2d45_material-symbols-light_smart-toy-outline.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Toys & Games</div><div class="nav-dropdown_label">Measure seasonal demand and category trends in a market where timing and product launches drive everything.</div></div></a><a href="/corporations/consumer-electronics" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5d4fe16ee595a04bb8f_Icon%20(64).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Consumer Electronics</div><div class="nav-dropdown_label">Understand purchase patterns, upgrade cycles, and competitive positioning in fast-moving tech categories.</div></div></a><a href="/corporations/apparel" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c630a479105c951021b5_Icon%20(67).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">
216Apparel</div><div class="nav-dropdown_label">Monitor brand performance, pricing trends, and channel shifts in one of the most competitive retail categories.</div></div></a><a href="/corporations/pet" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c654b0026273eb3641e8_Icon%20(68).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Pet Care</div><div class="nav-dropdown_label">Track growth in pet food, supplies, and services as the category continues to expand rapidly.</div></div></a><a href="/corporations/ai-tech" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c617bea9e7d7bf7e0939_Icon%20(66).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">AI & Tech</div><div class="nav-dropdown_label">Compare market share, category growth, ACV trends, retention, and switching behavior with confidence.</div></div></a></div></div></div></nav></div><a href="/public-investors" class="nav-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Public Investors</a><div data-delay="0" data-hover="true" class="nav-dropdown w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-dropdown"><div class="nav-dropdown_toggle-collapse w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd no-underline w-dropdown-toggle"><a href="/private-investors" class="nav_dropdown-main-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><div class="nav-dropdown_toggle-text">Private Investors</div></a><div class="nav-dropdown_icon w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-embed"><svg width="9" height="5" viewBox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg"> 217<path d="M7.57143 0.714287L4.14285 4.14286L0.714283 0.714287" stroke="currentColor" stroke-width="1.42857" stroke-linecap="round" stroke-linejoin="round"/> 218</svg></div></div><nav class="nav-dropdown_nav w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors w-dropdown-list"><div class="nav-dropdown_links-wrap w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors"><div class="nav-dropdown_links w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors"><div class="nav-dropdown_right w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors"><a href="/private-investors/consumer" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6a86e1625a418f6ca6362bcf_consumer.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Consumer</div><div class="nav-dropdown_label">Track 1M+ consumer brands and validate performance with real transaction data.</div></div></a><a href="/private-investors/ai-software" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6a86e16213a86d34f7b619d6_ai-software.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">AI & Software</div><div class="nav-dropdown_label">Spot and diligence inflecting names using proprietary spend data from 250K+ companies.</div></div></a></div></div></div></nav></div><a href="/resources" class="nav-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Resources</a><div data-delay="0" data-hover="true" class="nav-dropdown w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-dropdown"><div class="nav-dropdown_toggle-collapse w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd no-underline w-dropdown-toggle"><a href="/about" class="nav_dropdown-main-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><div class="nav-dropdown_toggle-text">About Us</div></a><div class="nav-dropdown_icon w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-embed">
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511ot"/><div class="custmer-name is-testimonials"><div class="testimonial_name white-bg">Anu Höysniemi</div><div class="text-color-lightblue text-weight-300 white-bg">Former Senior Director, Category Management and Analytics</div></div><a href="/customers-case-studies/fiskars" class="button is-review w-inline-block"><div class="button-arrow_text is-orange">Read case study</div></a></div></div></div><div role="listitem" class="swiper-slide auto-swiper-slide is-relative w-dyn-item"><div class="testimonial_wrap"><img src="https://cdn.prod.website-files.com/69ca4c1f77eb39b554951dbd/69e765968daabb61a0cd393a_idZEsdXaDx_logos%201.svg" loading="lazy" alt="" class="testimonial-logo _285px"/><p class="testimonial_text white-bg">âPartnering with YipitData has opened up previously inaccessible industry and retailer data to create a broad and accurate view of our market landscape, which continues to enable high-conviction decision-making and external proposals.â</p><div 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