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208Apparel</div><div class="nav-dropdown_label">Monitor brand performance, pricing trends, and channel shifts in one of the most competitive retail categories.</div></div></a><a href="/corporations/pet" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c654b0026273eb3641e8_Icon%20(68).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">Pet Care</div><div class="nav-dropdown_label">Track growth in pet food, supplies, and services as the category continues to expand rapidly.</div></div></a><a href="/corporations/ai-tech" class="nav-dropdown_link w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c617bea9e7d7bf7e0939_Icon%20(66).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text">AI &amp; Tech</div><div class="nav-dropdown_label">Compare market share, category growth, ACV trends, retention, and switching behavior with confidence.</div></div></a></div></div></div></nav></div><a href="/public-investors" class="nav-link">Public Investors</a><div data-delay="0" data-hover="true" class="nav-dropdown w-dropdown"><div class="nav-dropdown_toggle-collapse no-underline w-dropdown-toggle"><a href="/private-investors" class="nav_dropdown-main-link w-inline-block"><div class="nav-dropdown_toggle-text">Private Investors</div></a><div class="nav-dropdown_icon w-embed"><svg width="9" height="5" viewBox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg">
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214</svg></div></div><nav class="nav-dropdown_nav is-login w-dropdown-list"><div class="nav-dropdown_links is-login"><a href="https://login.portal.yipitdata.com/u/login?state=hKFo2SBVZTNQQTlGY2dnM3FyMU81RDc1ckVZRlphcWlVd0FMQaFur3VuaXZlcnNhbC1sb2dpbqN0aWTZIC16Mm8ycUN2UDlPWUQ1Mmg1aDgwdnJyaTJwRnEzUzFLo2NpZNkgbjh2aEJrOWozSkNBaklUYnNncGRSU3NZNHdZMVd1SEk" class="tabs-link is-login w-inline-block"><div>Investor</div></a><div class="nav-dropdown_line"></div><a href="http://app.yipitdata.com/" class="tabs-link is-login w-inline-block"><div>Corporations</div></a></div></nav></div></div></div><div class="tablet-menu-wrap"><a data-wf--btn-demo--variant="nav" href="/book-a-demo" class="button w-variant-324f3417-1968-d1c7-66b4-bdeaa1532c46 is-demo no-max-width w-inline-block"><div class="button-text">Book a demo</div></a><div id="btn-menu" class="lottie_menu-wrap"><div data-w-id="a413aed8-3f3a-8211-87cc-8aca594814cf" data-is-ix2-target="1" class="lottie-menu" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e24ca8457477462f469b56_Artboard%201%20(38).json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="0" data-duration="0.8" data-loading="eager"></div></div></div></div></div><div class="collapsable-menu"><div class="container"><div class="content is-collaps-meun"><div class="nav-collapse"><div data-wf--cmp-navlinks--variant="collapsable" class="nav-links w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd"><div data-delay="0" data-hover="true" class="nav-dropdown w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-dropdown"><div class="nav-dropdown_toggle-collapse w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd no-underline w-dropdown-toggle"><a href="/corporations" class="nav_dropdown-main-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><div class="nav-dropdown_toggle-text">Corporations</div></a><div class="nav-dropdown_icon w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-embed"><svg width="9" height="5" viewBox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg">
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216</svg></div></div><nav class="nav-dropdown_nav w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-dropdown-list"><div class="nav-dropdown_links-wrap w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd"><div class="nav-dropdown_links w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd"><div class="nav-dropdown_right w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd"><a href="/corporations/retail" aria-current="page" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block w--current"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5c0e7d313b7c7096fca_uiw_tag-o%20(1).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Retail</div><div class="nav-dropdown_label">Unified share and shopper intelligence across every channel your consumers use with full visibility to private labels and exclusive SKUs.</div></div></a><a href="/corporations/home-improvement" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69ce9edb4f7a70f3adbd5a62_Icon%20(63).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Home Improvement</div><div class="nav-dropdown_label">Track every SKU across Home Depot, Lowe&#x27;s and other retailers that traditional panels can&#x27;t measure.</div></div></a><a href="/corporations/beauty" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5e5a16ef1db08d1ae29_icon-park-outline_mirror-two%20(1).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Beauty</div><div class="nav-dropdown_label">Unsuppressed competitive detail across ULTA, Sephora, mass merchandisers, and DTC.</div></div></a><a href="/corporations/personal-care" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c64294a2ec656cd42a7d_Vector%20-%202026-04-22T155804.640.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Personal Care</div><div class="nav-dropdown_label">Monitor consumer spending on products like vitamins and supplements, women&#x27;s wellness, and oral care across brands and channels.</div></div></a><a href="/corporations/toys-games" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5f54255
216d84e186f2d45_material-symbols-light_smart-toy-outline.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Toys &amp; Games</div><div class="nav-dropdown_label">Measure seasonal demand and category trends in a market where timing and product launches drive everything.</div></div></a><a href="/corporations/consumer-electronics" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c5d4fe16ee595a04bb8f_Icon%20(64).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Consumer Electronics</div><div class="nav-dropdown_label">Understand purchase patterns, upgrade cycles, and competitive positioning in fast-moving tech categories.</div></div></a><a href="/corporations/apparel" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c630a479105c951021b5_Icon%20(67).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">
216Apparel</div><div class="nav-dropdown_label">Monitor brand performance, pricing trends, and channel shifts in one of the most competitive retail categories.</div></div></a><a href="/corporations/pet" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c654b0026273eb3641e8_Icon%20(68).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Pet Care</div><div class="nav-dropdown_label">Track growth in pet food, supplies, and services as the category continues to expand rapidly.</div></div></a><a href="/corporations/ai-tech" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69e8c617bea9e7d7bf7e0939_Icon%20(66).svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">AI &amp; Tech</div><div class="nav-dropdown_label">Compare market share, category growth, ACV trends, retention, and switching behavior with confidence.</div></div></a></div></div></div></nav></div><a href="/public-investors" class="nav-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Public Investors</a><div data-delay="0" data-hover="true" class="nav-dropdown w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-dropdown"><div class="nav-dropdown_toggle-collapse w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd no-underline w-dropdown-toggle"><a href="/private-investors" class="nav_dropdown-main-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><div class="nav-dropdown_toggle-text">Private Investors</div></a><div class="nav-dropdown_icon w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-embed"><svg width="9" height="5" viewBox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg">
217<path d="M7.57143 0.714287L4.14285 4.14286L0.714283 0.714287" stroke="currentColor" stroke-width="1.42857" stroke-linecap="round" stroke-linejoin="round"/>
218</svg></div></div><nav class="nav-dropdown_nav w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors w-dropdown-list"><div class="nav-dropdown_links-wrap w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors"><div class="nav-dropdown_links w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors"><div class="nav-dropdown_right w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd private-investors"><a href="/private-investors/consumer" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6a86e1625a418f6ca6362bcf_consumer.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Consumer</div><div class="nav-dropdown_label">Track 1M+ consumer brands and validate performance with real transaction data.</div></div></a><a href="/private-investors/ai-software" class="nav-dropdown_link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6a86e16213a86d34f7b619d6_ai-software.svg" loading="lazy" alt="" class="icon-small"/><div class="nav-dropdown_right-copy"><div class="nav-dropdown_text w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">AI &amp; Software</div><div class="nav-dropdown_label">Spot and diligence inflecting names using proprietary spend data from 250K+ companies.</div></div></a></div></div></div></nav></div><a href="/resources" class="nav-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd">Resources</a><div data-delay="0" data-hover="true" class="nav-dropdown w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-dropdown"><div class="nav-dropdown_toggle-collapse w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd no-underline w-dropdown-toggle"><a href="/about" class="nav_dropdown-main-link w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-inline-block"><div class="nav-dropdown_toggle-text">About Us</div></a><div class="nav-dropdown_icon w-variant-0458ef6e-0545-0ff2-6495-7fd6f265bebd w-embed">
218<svg width="9" height="5" viewBox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg">
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222</svg></div></div><nav class="nav-dropdown_nav is-login w-variant-cff09b63-1d1e-107a-e573-ceeea32992cb w-dropdown-list"><div class="nav-dropdown_links is-login w-variant-cff09b63-1d1e-107a-e573-ceeea32992cb"><a href="https://login.portal.yipitdata.com/u/login?state=hKFo2SBVZTNQQTlGY2dnM3FyMU81RDc1ckVZRlphcWlVd0FMQaFur3VuaXZlcnNhbC1sb2dpbqN0aWTZIC16Mm8ycUN2UDlPWUQ1Mmg1aDgwdnJyaTJwRnEzUzFLo2NpZNkgbjh2aEJrOWozSkNBaklUYnNncGRSU3NZNHdZMVd1SEk" class="tabs-link is-login w-variant-cff09b63-1d1e-107a-e573-ceeea32992cb w-inline-block"><div>Investor</div></a><div class="nav-dropdown_line w-variant-cff09b63-1d1e-107a-e573-ceeea32992cb"></div><a href="http://app.yipitdata.com/" class="tabs-link is-login w-variant-cff09b63-1d1e-107a-e573-ceeea32992cb w-inline-block"><div>Corporations</div></a></div></nav></div></div></div><div class="nav-collapse-bottom hide"><div class="container"><div class="nav-collapse_bottom-contetn"><a href="#" class="text-link">Terms of Service</a><div class="line"></div><a href="#" class="text-link">Privacy Policy</a></div></div></div></div></div></div><div fs-scrolldisable-element="when-visible" class="menu-screen-bg"></div></nav><main class="main-wrapper"><section class="section bg-light-green"><div class="container"><div class="content is-header align-left"><div class="grid-2 gap-3"><div class="grid-item"><div class="tag is-orange"><span class="text-color-orange"><strong>retail</strong></span></div><div class="mw _750"><h1 class="page-title is-sub white">Omni-Channel <br/>‍<span class="text-color-orange">Market Intelligence </span></h1></div><div class="mw _650"><p class="text-size-medium text-color-white">Understand consumer behavior as it happens so you can make faster decisions that impact your business</p></div></div><div class="grid-item is-schedule is-corp"><div data-wf--cmp-booking--variant="base" class="schedule-wrap"><div class="schdule-top"><div class="div-block-7"><div class="schedule-title">See the data you can’t get anywhere else</div><div class="schedule-text">Fill out the form to speak to our team</div></div></div><div class="schedule-bottom"><div class="schedule-inner"><div class="contact_icon-wrap hide"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69fb52852fefbcbbccb06c0a_lucide_contact.svg" loading="lazy" alt=""/></div><div class="contact_form-css w-embed"><style>
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511</div><div class="contact_testimonials-wrap"><div class="schedule-logos"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69cf82466e725b5647c23b67_idI70vAmhH_1775179198346%201.svg" loading="lazy" width="120" alt="" class="image-contain is-contact"/><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/69cf824645002cfc40cae23c_idkLlas5HI_1775179344371%201%20(1).svg" loading="lazy" width="120" alt="" class="image-contain is-contact"/><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6a2d51011ac36d3934823ea7_cf8128befa29500677d3bf59f39256f0_Vector%20-%202026-06-13T154359.133.svg" loading="lazy" width="120" alt="" class="image-contain is-contact is-elanco"/></div><div class="text-size-small">Trusted by 650+ investors, brands, and retailers.</div></div></div></div><div id="demo-form" class="schedule-anchor"></div></div></div></div></div></div><div class="div-block-18"><div class="bg-video-wrap"><img src="https://cdn.prod.website-files.com/69ca4b24fd1fc313c1cfb359/6aaac34c01c0994b042b08b4_bc21c011beadf0a981b49c204ea18fae_Group%2023.png" loading="lazy" data-w-id="e5506981-1894-8666-ffc4-75e72d571134" alt="" class="bg-video"/></div></div></section><section class="section"><div class="container"><div class="section-padding"><div class="content"><div class="title-wrapper align-left"><div class="tag is-orange">Customer Stories</div><h2 class="section-title is-small">How brands and retailers win with better data</h2></div><div class="auto-swiper-overall-wrapper"><div id="prev-button-auto" class="auto-swiper-button-prev hide"></div><div id="auto-height-swiper" class="swiper-container auto-swiper-container w-dyn-list"><div role="list" class="swiper-wrapper auto-swiper-wrapper w-dyn-items"><div role="listitem" class="swiper-slide auto-swiper-slide is-relative w-dyn-item"><div class="testimonial_wrap"><img src="https://cdn.prod.website-files.com/69ca4c1f77eb39b554951dbd/6a723595d0f63b9c67fdd14c_mayzon-color.svg" loading="lazy" alt="" class="testimonial-logo _285px"/><p class="testimonial_text white-bg">“YipitData helps you make data-backed decisions on what products to show when you have line reviews or you’re developing for your own lines. It didn’t tell us what to do, but using YipitData, we came up with this brand new innovation.”</p><div class="testimonial_bottom"><img src="https://cdn.prod.website-files.com/69ca4c1f77eb39b554951dbd/6ab69e69fe54948422041dc1_mariel-brandi-2.webp" loading="lazy" alt="" class="headshot"/><div class="custmer-name is-testimonials"><div class="testimonial_name white-bg">Mariel Brandi</div><div class="text-color-lightblue text-weight-300 white-bg">VP Marketing &amp; Consumer Experience</div></div><a href="/customers-case-studies/mayzon" class="button is-review w-inline-block"><div class="button-arrow_text is-orange">Read case study</div></a></div></div></div><div role="listitem" class="swiper-slide auto-swiper-slide is-relative w-dyn-item"><div class="testimonial_wrap"><img src="https://cdn.prod.website-files.com/69ca4c1f77eb39b554951dbd/69e764fc5a4b1d17c9a38e0d_walmart%201%20(2).svg" loading="lazy" alt="" class="testimonial-logo _285px"/><p class="testimonial_text white-bg">&quot;By using YipitData, we can better detect real-time business insights leading into quarterly earnings and other major investor engagements.&quot;</p><div class="testimonial_bottom"><img src="https://cdn.prod.website-files.com/69ca4c1f77eb39b554951dbd/69f1fa5ba3343593818c9c96_Frame%2026969%20(2).png" loading="lazy" alt="" class="headshot"/><div class="custmer-name is-testimonials"><div class="testimonial_name white-bg">Steph Wissink</div><div class="text-color-lightblue text-weight-300 white-bg">SVP and Head of Investor Relations</div></div><a href="/customers-case-studies/walmart" class="button is-review w-inline-block"><div class="button-arrow_text is-orange">Read case study</div></a></div></div></div><div role="listitem" class="swiper-slide auto-swiper-slide is-relative w-dyn-item"><div class="testimonial_wrap"><img src="https://cdn.prod.website-files.com/69ca4c1f77eb39b554951dbd/69e765e24e908c6e040c9dfe_Group%2023.svg" loading="lazy" alt="" class="testimonial-logo _285px"/><p class="testimonial_text white-bg">“With YipitData’s granularity we are able to turn data into actionable insights to help retailers to grow the category.”</p><div class="testimonial_bottom"><img src="https://cdn.prod.website-files.com/69ca4c1f77eb39b554951dbd/69f1fa13a7a2df84652e33d4_Frame%2026969%20(1).png" loading="lazy" alt="" class="headsh
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