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href="https://www.asa.org.uk/media_channel/Online_cat
585ch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> 586 </li> 587 588 <li class="mega-menu-sub-nav-list-item"> 589 <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> 590 </li> 591 592 <li class="mega-menu-sub-nav-list-item"> 593 <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> 594 </li> 595 596 <li class="mega-menu-sub-nav-list-item"> 597 <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> 598 </li> 599 600 <li class="mega-menu-sub-nav-list-item"> 601 <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> 602 </li> 603 604 <li class="mega-menu-sub-nav-list-item"> 605 <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> 606 </li> 607 608 </ul> 609 610 611 612 </div> <!-- .mega-menu-sub-nav --> 613 </li> 614 <li class="mega-menu-navigation-item"> 615 <a href="https://www.asa.org.uk/issues.html">Issue</a> 616 <div class="mega-menu-sub-nav"> 617 618 <ul class="mega-menu-sub-nav-list"> 619 620 <li class="mega-menu-sub-nav-list-item"> 621 <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> 622 </li> 623 624 <li class="mega-menu-sub-nav-list-item"> 625 <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> 626 </li> 627 628 <li class="mega-menu-sub-nav-list-item"> 629 <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> 630 </li> 631 632 <li class="mega-menu-sub-nav-list-item"> 633 <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> 634 </li> 635 636 <li class="mega-menu-sub-nav-list-item"> 637 <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> 638 </li> 639 640 <li class="mega-menu-sub-nav-list-item"> 641 <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> 642 </li> 643 644 <li class="mega-menu-sub-nav-list-item"> 645 <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> 646 </li> 647 648 </ul> 649 650 651 652 </div> <!-- .mega-menu-sub-nav --> 653 </li> 654 </ul> 655 656 <div class="mega-menu-featured-panel"> 657 <div class="widget"> 658 659 <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> 660 661 662 <h4> 663 664<a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> 665 666 <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> 667 </div> 668 </div> <!-- .mega-menu-sub-nav-content --> 669 670 </nav> 671 672 673 </li> 674 675 676 <li class="header-navigation-list-item " > 677 <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> 678 679 <nav class="sub-navigation "> 680 <ul class="sub-navigation-list"> 681 682 683 684 685 686 <li class="sub-navigation-list-item " > 687 <a class="" href="https://www.asa.org.uk/make-a-complaint/how-we-handle-complaints.html" >How we handle complaints</a> 688 689 </li> 690 691 692 <li class="sub-navigation-list-item " > 693 <a class="" href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" >Report an online scam ad</a> 694 695 </li> 696 697 698 <li class="sub-navigation-list-item " > 699 <a class="" href="https://www.asa.org.uk/make-a-complaint/prioritisation-principles.html" >Prioritisation principles</a> 700 701 </li> 702 703
704 <li class="sub-navigation-list-item " > 705 <a class="" href="https://www.asa.org.uk/make-a-complaint/complaints-faq.html" >Complaints FAQ</a> 706 707 </li> 708 709 710 711 </ul> 712 713 714 </nav> 715 716 </li> 717 718 719 720 </ul> 721 </nav> <!-- .header-navigation --> 722 </div> <!-- .header-navigation-wrapper --> 723 </div> 724 </div> 725 </div> 726 </div> 727 </div> <!-- .top-header --> 728 </header> 729 730 <div class="main-wrapper"> 731 732 733 <!-- Title section --> 734 <div class="title-section"> 735 <div class="container"> 736 <div class="row"> 737 <div class="col-md-8"> 738 <h1 class="heading">Pricing and charges</h1> 739 740 <h4>Helpful information on the advertising rules for the pricing of products and services and additional charges, not including legally required costs such as taxes or VAT. </h4> 741 742 743 <div class="show-more-less-widget"> 744 <div class="show-more-less-content"> 745 <p>Our rules state that price statements must relate to the product featured in the ad and not a variation of the make or model, and should not mislead by omission, undue emphasis or distortion. We also advise advertisers to refer to the BIS Pricing Practices Guide when preparing their ads. </p> 746 747<p>Another area of complaint we often see is the recommended retail price (RRP) of a product or service. Ordinarily, even if advertisers can provide documentary evidence that the quoted RRP in the ad was recommended by the manufacturer of the product this might not be enough, and any complaints received may get upheld. We require advertisers to be able to demonstrate the product has actually been sold at the advertised price. If an advertiser is the only seller of a product, and so has set the price themselves, it is unlikely to be acceptable to refer to the price as an RRP.</p> 748 749<p>The advertising rules for the pricing of products also state that advertisers shouldn’t use “from” and “up to” claims to exaggerate the availability of a product at a given price. We apply a rule of thumb that 10% of products or services advertised should be available at the “from” or “up to” price stated in the ad, and we have upheld complaints about companies who were unable to sufficiently prove this. </p> 750 751<p>We have also upheld complaints about ads that don’t make additional charges prominent and clear, such as the price of delivery or processing. If a consumer is able to collect the product themselves, delivery charges are not required in the headline price. Any statements that imply delivery is free including those that say “free delivery on orders over £50” or similar, should be avoided if this offer is not attainable for everyone, i.e. additional charges apply to certain postcodes. </p> 752 753 </div> 754 755 <a class="show-more-less-button"><span class="more-label">+ Read more</span> <span class="less-label">- Show less</span></a> 756 </div> 757 758 </div> 759 760 <div class="col-md-4"> 761 <!-- Include share button --> 762 763 764 765 <div class="share-page-widget"> 766 767 768 769 770 771 772 <p class="share-page-widget-item-holder"> 773 <a href="#" class="favourites-button element-with-icon" 774 data-action = "add" 775 data-target-id = "8826BD5B-0831-49D4-B2320D113773A3DA" 776 data-target-type = "topic" 777 > 778 <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> 779 </a> 780 </p> 781 782 783 784 785 </div> 786 787 788 789 790 </div> 791 </div> 792 793 </div> 794 </div> <!-- .title-section --> 795 796 <!-- Horizontal listing area --> 797 <div class="horizontal-listing-area"> 798 <div class="container"> 799 <ul class="horizontal-listing"> 800 801 <li class="horizontal-listing-item "> 802 <a href="https://www.asa.org.uk/topic/Promotions_and_competitions.html" >Promotions and competitions</a> 803 </li> 804 805 <li class="horizontal-listing-item is-active"> 806 <a href="https://www.asa.org.uk/topic/Pricing_and_charges.html" >Pricing and charges</a> 807 </li> 808 809 <li class="horizontal-listing-item "> 810 <a href="https://www.asa.org.uk/topic/Recruitment_and_work.html" >Recruitment and work</a> 811 </li> 812 813 <li class="horizontal-listing-item "> 814 <a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html" >Property sales and lettings</a> 815 </li> 816 817 <li class="horizontal-listing-item "> 818 <a href="https://www.asa.org.uk/topic/Legal_and_regulation.html" >Legal and regulation</a> 819 </li> 820 821 <li class="horizontal-listing-item "> 822 <a href="https://www.asa.org.uk/topic/Financial_products_and_services.html" >Financial products and services</a> 823 </li> 824 825 </ul> 826 </div> 827 </div> <!-- .horizontal-listing-area --> 828 829 <!-- Breadcrumb --> 830 <div class="breadcrumb"> 831 <div class="container"> 832 <ul class="breadcrumb-list"> 833 834 835 836 837 838 839 840 841 <li class="breadcrumb-list-item"> 842 843 <a href="https://www.asa.org.uk/">Home</a> 844 845 </li> 846 847 848 849 850 <li class="breadcrumb-list-item"> 851 852 <a href="https://www.asa.org.uk/issues-and-topics.html">Issues and topics</a> 853 854 </li> 855 856 857 858 859 <li class="breadcrumb-list-item"> 860 861 Pricing and charges 862 863 </li> 864 865 866 867 868 </ul> 869 </div> 870 </div> <!-- .breadcrumb --> 871 872 <!-- Contents --> 873 <div class="contents"> 874 <div class="main-content"> 875 <div class="container"> 876 <div class="row"> 877 <div class="col-md-6"> 878 <!-- Latest news --> 879 <div class="widget"> 880 <h2 class="heading">Latest news</h2> 881 882 883 <ul class="icon-listing mod-bordered"> 884 885 886 <li class="icon-listing-item"> 887 <a href="https://www.asa.org.uk/news/no-more-grey-areas-fair-representations-for-every-generation.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 888 <div class="icon-listing-item-content"> 889 <h4 class="heading"><a href="https://www.asa.org.uk/news/no-more-grey-areas-fair-representations-for-every-generation.html">No more grey areas: fair representations for every generation</a></h4> 890 <ul class="meta-listing"> 891 892 <li class="meta-listing-item"> 893 <span class="caption">CAP News</span> 894 </li> 895 896 <li class="meta-listing-item"> 897 <span class="caption">24 September 2026</span> 898 </li> 899 900 </ul> 901 </div> 902 </li> 903 904 905 <li class="icon-listing-item"> 906 <a href="https://www.asa.org.uk/news/good-intentions-don-t-always-prevent-harm-avoiding-harmful-racial-stereotypes.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 907 <div class="icon-listing-item-content"> 908 <h4 class="heading"><a href="https://www.asa.org.uk/news/good-intentions-don-t-always-prevent-harm-avoiding-harmful-racial-stereotypes.html">Good intentions don’t always prevent harm – avoiding harmful racial stereotypes</a></h4> 909 <ul class="meta-listing"> 910 911 <li class="meta-listing-item"> 912 <span class="caption">CAP News</span> 913 </li> 914 915 <li class="meta-listing-item"> 916 <span class="caption">10 September 2026</span> 917 </li> 918 919 </ul> 920 </div> 921 </li> 922 923 924 <li class="icon-listing-item"> 925 <a href="https://www.asa.org.uk/news/regulating-the-illusion-of-intelligence-in-ads.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 926 <div class="icon-listing-item-content"> 927 <h4 class="heading"><a href="https://www.asa.org.uk/news/regulating-the-illusion-of-intelligence-in-ads.html">Regulating the Illusion of Intelligence in Ads</a></h4> 928 <ul class="meta-listing"> 929 930 <li class="meta-listing-item"> 931 <span class="caption">CAP News</span> 932 </li> 933 934 <li class="meta-listing-item"> 935 <span class="caption">27 August 2026</span> 936 </li> 937 938 </ul> 939 </div> 940 </li> 941 942 943 <li class="icon-listing-item"> 944 <a href="https://www.asa.org.uk/news/all-that-glitters-isn-t-compliant-advice-for-jewellery-ads.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 945 <div class="icon-listing-item-content"> 946 <h4 class="heading"><a href="https://www.asa.org.uk/news/all-that-glitters-isn-t-compliant-advice-for-jewellery-ads.html">All that glitters isn’t compliant – advice for jewellery ads</a></h4> 947 <ul class="meta-listing"> 948 949 <li class="meta-listing-item"> 950 <span class="caption">CAP News</span> 951 </li> 952 953 <li class="meta-listing-item"> 954 <span class="caption">13 August 2026</span> 955 </li> 956 957 </ul> 958 </div> 959 </li> 960 961 962 <li class="icon-listing-item"> 963 <a href="https://www.asa.org.uk/news/charm-over-alarm-make-sure-your-a
963ds-for-dating-services-don-t-give-the-ick.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 964 <div class="icon-listing-item-content"> 965 <h4 class="heading"><a href="https://www.asa.org.uk/news/charm-over-alarm-make-sure-your-ads-for-dating-services-don-t-give-the-ick.html">Charm Over Alarm: make sure your ads for dating services don’t give the ick</a></h4> 966 <ul class="meta-listing"> 967 968 <li class="meta-listing-item"> 969 <span class="caption">CAP News</span> 970 </li> 971 972 <li class="meta-listing-item"> 973 <span class="caption">28 May 2026</span> 974 </li> 975 976 </ul> 977 </div> 978 </li> 979 980 981 <li class="icon-listing-item"> 982 <a href="https://www.asa.org.uk/news/renters-rights-act-may-2026-what-does-it-mean-for-your-ads.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 983 <div class="icon-listing-item-content"> 984 <h4 class="heading"><a href="https://www.asa.org.uk/news/renters-rights-act-may-2026-what-does-it-mean-for-your-ads.html">Renters Rights Act May 2026 – what does it mean for your ads?</a></h4> 985 <ul class="meta-listing"> 986 987 <li class="meta-listing-item"> 988 <span class="caption">CAP News</span> 989 </li> 990 991 <li class="meta-listing-item"> 992 <span class="caption">14 May 2026</span> 993 </li> 994 995 </ul> 996 </div> 997 </li> 998 999 </ul> 1000 1001 <div class="show-more"> 1002 <a href="https://www.asa.org.uk/advice-and-resources/news.html?topic=8826BD5B-0831-49D4-B2320D113773A3DA" class="show-more-link">View all news</a> 1003 </div> 1004 1005 </div> <!-- .widget --> 1006 </div> 1007 1008 <div class="col-md-6"> 1009 <!-- Latest rulings --> 1010 <div class="widget"> 1011 <h2 class="heading">Latest rulings</h2> 1012 1013 <ul class="icon-listing mod-bordered"> 1014 1015 1016 1017 1018 <li class="icon-listing-item"> 1019 1020 <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/atr-brands-ltd.html" target="_blank"></a> 1021 <div class="icon-listing-item-content"> 1022 <h4 class="heading"><a href="https://www.asa.org.uk/rulings/atr-brands-ltd.html" target="_blank">ATR Brands Ltd t/a Antler</a></h4> 1023 <ul class="meta-listing"> 1024 1025 <li class="meta-listing-item"> 1026 <span class="caption">Upheld</span> 1027 </li> 1028 1029 1030 <li class="meta-listing-item"> 1031 <span class="caption">02 September 2026</span> 1032 </li> 1033 </ul> 1034 1035 <p>Two emails and a website page for a luggage retailer misleadingly implied a promotion included all products they sold, by stating a promotion related to “everything” or applied “sitewide” when this was not the case. </p> 1036 1037 1038 1039 1040 1041 1042 </div> 1043 </li> 1044 1045 <li class="icon-listing-item"> 1046 1047 <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/nectar-sleep-ltd-a26-1330604-nectar-sleep-ltd.html" target="_blank"></a> 1048 <div class="icon-listing-item-content"> 1049 <h4 class="heading"><a href="https://www.asa.org.uk/rulings/nectar-sleep-ltd-a26-1330604-nectar-sleep-ltd.html" target="_blank">Nectar Sleep Ltd</a></h4> 1050 <ul class="meta-listing"> 1051 1052 <li class="meta-listing-item"> 1053 <span class="caption">Upheld</span> 1054 </li> 1055 1056 1057 <li class="meta-listing-item"> 1058 <span class="caption">Website (own site)</span> 1059 </li> 1060 1061 <li class="meta-listing-item"> 1062 <span class="caption">12 August 2026</span> 1063 </li> 1064 </ul> 1065 1066 <p>The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product. </p> 1067 1068 1069 1070 1071 1072 1073 </div> 1074 </li> 1075 1076 <li class="icon-listing-item"> 1077 1078 <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/motorpoint-ltd-a26-1332053-motorpoint-ltd.html" target="_blank"></a> 1079 <div class="icon-listing-item-content"> 1080 <h4 class="heading"><a href="https://www.asa.org.uk/rulings/motorpoint-ltd-a26-1332053-motorpoint-ltd.html" target="_blank">Motorpoint Ltd</a></h4> 1081 <ul class="meta-listing"> 1082 1083 <li class="meta-listing-item"> 1084 <span class="caption">Upheld</span> 1085 </li> 1086 1087 1088 <li class="meta-listing-item"> 1089 <span class="caption">Social media (paid ad)</span> 1090 </li> 1091 1092 <li class="meta-listing-item"> 1093 <span class="caption">24 June 2026</span> 1094 </li> 1095 </ul> 1096 1097 <p>A paid-for Instagram ad for a used car retailer made misleading savings claims. </p> 1098 1099 1100 1101 1102 1103 1104 </div> 1105 </li> 1106 1107 <li class="icon-listing-item"> 1108 1109 <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/parc-ai-ltd--g26-1332623-parc-ai-ltd-.html" target="_blank"></a> 1110 <div class="icon-listing-item-content"> 1111 <h4 class="heading"><a href="https://www.asa.org.uk/rulings/parc-ai-ltd--g26-1332623-parc-ai-ltd-.html" target="_blank">Parc AI Ltd t/a Parc</a></h4> 1112 <ul class="meta-listing"> 1113 1114 <li class="meta-listing-item"> 1115 <span class="caption">Upheld</span> 1116 </li> 1117 1118 1119 <li class="meta-listing-item"> 1120 <span class="caption">Leaflet, brochure, catalogue or directory</span> 1121 </li> 1122 1123 <li class="meta-listing-item"> 1124 <span class="caption">24 June 2026</span> 1125 </li> 1126 </ul> 1127 1128 <p>A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket. </p> 1129 1130 1131 1132 1133 1134 1135 </div> 1136 </li> 1137 1138 1139 </ul> 1140 1141 <div class="show-more"> 1142 <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html?date_period=past_year&topic=8826BD5B-0831-49D4-B2320D113773A3DA" class="show-more-link">View all rulings</a> 1143 </div> 1144 1145 </div> <!-- .widget --> 1146 </div>
1147 </div> 1148 </div> <!-- .container --> 1149 </div> <!-- .main-content --> 1150 1151 </div> <!-- .contents --> 1152 1153 <!-- CAP area --> 1154 <div class="cap-area general-container"> 1155 <div class="container"> 1156 <div class="cap-area-header"> 1157 <img src="../../../assets/img/logos/logo-cap.png" alt="logo-cap" class="cap-area-header-image" /> 1158 1159 1160 1161 <h1 class="font-color-grey">Help getting it right</h1> 1162 1163 </div> 1164 1165 <div class="row"> 1166 <div class="col-md-6"> 1167 1168 <!-- Popular advice --> 1169 <div class="widget"> 1170 <h2 class="heading">Popular advice</h2> 1171 1172 <ul class="icon-listing mod-bordered"> 1173 1174 1175 1176 1177 1178 <li class="icon-listing-item resource-item mod-blue"> 1179 <a href="https://www.asa.org.uk/advice-online/prices-general.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1180 1181 <div class="icon-listing-item-content"> 1182 <h4 class="heading"><a href="https://www.asa.org.uk/advice-online/prices-general.html">Prices: General</a></h4> 1183 1184 <ul class="meta-listing"> 1185 1186 <li class="meta-listing-item"> 1187 <span class="caption">AdviceOnline</span> 1188 </li> 1189 1190 </ul> 1191 </div> 1192 </li> 1193 1194 1195 1196 <li class="icon-listing-item resource-item mod-blue"> 1197 <a href="https://www.asa.org.uk/advice-online/recommended-retail-prices-rrp.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1198 1199 <div class="icon-listing-item-content"> 1200 <h4 class="heading"><a href="https://www.asa.org.uk/advice-online/recommended-retail-prices-rrp.html">Prices: Recommended retail prices (RRPs)</a></h4> 1201 1202 <ul class="meta-listing"> 1203 1204 <li class="meta-listing-item"> 1205 <span class="caption">AdviceOnline</span> 1206 </li> 1207 1208 </ul> 1209 </div> 1210 </li> 1211 1212 1213 1214 <li class="icon-listing-item resource-item mod-blue"> 1215 <a href="https://www.asa.org.uk/advice-online/promotional-savings-claims.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1216 1217 <div class="icon-listing-item-content"> 1218 <h4 class="heading"><a href="https://www.asa.org.uk/advice-online/promotional-savings-claims.html">Promotional savings claims</a></h4> 1219 1220 <ul class="meta-listing"> 1221 1222 <li class="meta-listing-item"> 1223 <span class="caption">AdviceOnline</span> 1224 </li> 1225 1226 </ul> 1227 </div> 1228 </li> 1229 1230 </ul> 1231 1232 <div class="show-more"> 1233 <a href="https://www.asa.org.uk/advice-and-resources/resource-library/resource-search-results.html?topic=8826BD5B-0831-49D4-B2320D113773A3DA" class="show-more-link">View all articles</a> 1234 </div> 1235 1236 </div> <!-- .widget --> 1237 1238 </div> 1239 1240 <div class="col-md-6"> 1241 <!-- Useful resources --> 1242 <div class="widget"> 1243 <h2 class="heading">Relevant codes</h2> 1244 1245 <p>No code found.</p> 1246 1247 </div> <!-- .widget --> 1248 </div> 1249 </div> 1250 </div> 1251 </div> <!-- .cap-area --> 1252 1253 </div> <!-- .container --> 1254 1255 </div> 1256 1257 1258 1259 1260 <div id="message-login-popup" class="white-popup mfp-hide"> 1261 <div class='magnific-popup mfp-video-popup'> 1262 <div class='white-popup-content'> 1263 <header> 1264 <button type='button' class='remove-link mfp-close'>Close ×</button> 1265 <h3>Please login!</h3> 1266 </header> 1267 <section class='body'> 1268 <p class="message"></p> 1269 <div class="u-aligned-center"> 1270 <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/register.html" style="margin-right: 10px">Register</a> 1271 <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/login.html?postLoginUrl=https%3A%2F%2Fwww%2Easa%2Eorg%2Euk">Login</a> 1272 </div> 1273 </section> 1274 </div> 1275 </div> 1276 </div> 1277 1278 <div id="message-remove-popup" class="white-popup mfp-hide"> 1279 <div class='magnific-popup 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class="col-sm-12 col-md-6"> 1317 <div class="asa-widget widget"> 1318 <img src="/assets/img/logos/logo-asa-small.png" alt="logo-asa-small" class="content-image"> 1319 <ul class="social-links-list"> 1320 1321 <li class="social-links-list-item"> 1322 1323 1324<a href="http://www.linkedin.com/company/advertising-standards-authority" class="font-icon font-icon-linkedin"> </a> 1325 </li> 1326 1327 </ul> 1328 </div> 1329 </div> 1330 1331 <div class="col-sm-12 col-md-6 has-blue-links"> 1332 <div class="cap-widget widget"> 1333 <img src="/assets/img/logos/logo-cap-small.png" alt="logo-cap-small" class="content-image"> 1334 <ul class="social-links-list"> 1335 1336 <li class="social-links-list-item"> 1337 1338 1339<a href="https://www.linkedin.com/company/9186879" class="font-icon font-icon-linkedin"> </a> 1340 1341 </li> 1342 1343 <li class="social-links-list-item"> 1344 1345 1346<a href="https://twitter.com/cap_uk" class="font-icon font-icon-twitter"> </a> 1347 1348 </li> 1349 1350 </ul> 1351 </div> 1352 </div>
1353 </div> 1354 </div> 1355 </div> <!-- .footer-top --> 1356 1357 <div class="footer-bottom"> 1358 <div class="container"> 1359 <div class="row"> 1360 <div class="col-md-6"> 1361 <div class="footer-toggle-widget is-active"> 1362 <a href="#" class="footer-toggle-widget-btn js-toggle-widget-content">Contact us:</a> 1363 1364 <div class="footer-toggle-widget-content"> 1365 <p><div>The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214</div> 1366 1367<div> </div> 1368 1369<div>The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991</div> 1370 1371<div> </div> 1372 1373<div>The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744</div> 1374 1375<div> </div> 1376 1377<div>The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412</div> 1378 1379<div> </div> 1380 1381<div>All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [<strong><a href="https://goo.gl/maps/GpPMJLcchzpVBwAW9" target="_blank">view on map</a></strong>]<br /> 1382<br /> 1383Tel: 020 7492 2222</div> 1384 1385<p>Click <strong><a href="https://www.asa.org.uk/contact-us.html">here</a> </strong>for FAQs and to submit an enquiry.</p> 1386</p> 1387 1388 1389 </div> <!-- .footer-toggle-widget-content --> 1390 </div> <!-- .footer-toggle-widget --> 1391 </div> 1392 1393 <div class="col-md-6"> 1394 <p><strong>Useful links</strong></p> 1395 1396 <div class="row"> 1397 <div class="col-sm-4"> 1398 <ul class="footer-list"> 1399 1400 1401 <li class="footer-list-item"> 1402 1403<a href="https://www.asa.org.uk/general/accessibility.html" title="Accessibility">Accessibility</a></li> 1404 1405 1406 1407 <li class="footer-list-item"> 1408 1409<a href="https://www.asa.org.uk/general/privacy-policy.html" title="Privacy policy">Privacy policy</a></li> 1410 1411 1412 1413 <li class="footer-list-item"> 1414 1415<a href="https://www.asa.org.uk/general/cookie-policy.html" title="Cookies policy">Cookies policy</a></li> 1416 1417 1418 1419 <li class="footer-list-item"> 1420 1421<a href="https://www.asa.org.uk/general/unacceptable-contact.html">Unacceptable contact</a></li> 1422 1423 1424 1425 1426 1427 1428 1429 1430 1431 1432 1433 1434 1435 1436 </ul> 1437 </div> 1438 1439 <div class="col-sm-4"> 1440 <ul class="footer-list"> 1441 1442 1443 1444 1445 1446 1447 1448 1449 1450 1451 <li class="footer-list-item"> 1452 1453<a href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" title="Careers" target="_blank">Careers</a></li> 1454 1455 1456 1457 <li class="footer-list-item"> 1458 1459<a href="https://www.asa.org.uk/transparency.html" title="Transparency">Transparency</a></li> 1460 1461 1462 1463 <li class="footer-list-item"> 1464 1465<a href="https://www.asa.org.uk/general/cymru.html">Cymru</a></li> 1466 1467 1468 1469 <li class="footer-list-item"> 1470 1471<a href="https://www.asa.org.uk/general/media.html">ASA Press Office</a></li> 1472 1473 1474 1475 1476 1477 1478 </ul> 1479 </div> 1480 1481 <div class="col-sm-4"> 1482 <ul class="footer-list"> 1483 1484 1485 1486 1487 1488 1489 1490 1491 1492 1493 1494 1495 1496 1497 1498 1499 1500 1501 <li class="footer-list-item"> 1502 1503<a href="https://www.asa.org.uk/newsletter.html" title="Our newsletters" target="_blank">Our newsletters</a></li> 1504 1505 1506 1507 <li class="footer-list-item"> 1508 1509<a href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" target="_blank">Sustainability</a></li> 1510 1511 1512 </ul> 1513 </div> 1514 </div> 1515 </div> 1516 </div> 1517 </div> 1518 1519 <div class="copyright-area"> 1520 <div class="container"> 1521 <div class="row"> 1522 <div class="col-xs-6"> 1523 <p class="caption">
1523Copyright © 2026 ASA and CAP</p> 1524 </div> 1525 1526 <div class="col-xs-6"> 1527 <p class="caption u-aligned-right"><a href="http://pixl8.co.uk/" target="_blank">Website by <img src="/assets/img/pixl8.svg" alt="" class="pixl8-logo"> Pixl8</a></p> 1528 </div> 1529 </div> 1530 </div> 1531 </div> 1532 1533 </div> <!-- .footer-bottom --> 1534 </footer> 1535 1536 1537 1538 <div class="alert cookies-policy collapsible mod-full-width"> 1539 <div class="container"> 1540 <p>Want to make sure your ads are right first time? Get helpful advice and tips by signing up to <a href="https://www.asa.org.uk/newsletter.html">our newsletter</a>.</p> 1541 1542 <a id="link-close-cookies-policy" class="font-icon font-icon-close alert-close js-close-alert"></a> 1543 </div> 1544 </div> 1545 1546 1547 1548 1549 1550 1551
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