1<!DOCTYPE html> 2 <!--[if lt IE 7]> <html class="no-js lt-ie10 lt-ie9 lt-ie8 lt-ie7"> <![endif]--> 3 <!--[if IE 7]> <html class="no-js lt-ie10 lt-ie9 lt-ie8"> <![endif]--> 4 <!--[if IE 8]> <html class="no-js lt-ie10 lt-ie9"> <![endif]--> 5 <!--[if IE 9]> <html class="no-js lt-ie10 gt-ie8"> <![endif]--> 6 <!--[if gt IE 9]><!--> <html class="no-js gt-ie8"> <!--<![endif]--> 7 <head> 8 9 10 11 12 13 <title>About ASA and CAP - ASA | CAP</title> 14 15 16 <meta name="description" content="Find out how advertising regulation works, who our key people are and information about our performance." /> 17 18 19 20 21 22 <meta name="author" content="Advertising Standards Authority | Committee of Advertising Practice" /> 23 24 25 <meta name="robots" content="index,follow" /> 26 27 28 29 30 <meta property="og:title" content="About ASA and CAP" /> 31 <meta property="og:type" content="website" /> 32 <meta property="og:url" content="https://www.asa.org.uk/about-asa-and-cap.html" /> 33 34 <meta property="og:description" content="Find out how advertising regulation works, who our key people are and information about our performance." /> 35 36 37 38 39 40 41 42 43 <meta name="viewport" content="width=device-width, initial-scale=1"> 44 <link rel="shortcut icon" href="/assets/img/favicon/favicon32x32.png" type="image/x-icon"> 45 <link rel="stylesheet" type="text/css" href="https://fonts.googleapis.com/css?family=Roboto:400,300italic,300,400italic,700,700italic%7CQuicksand:700,400"> 46<link rel="stylesheet" type="text/css" href="/assets/css/lib/bootstrap.min.css"> 47<link rel="stylesheet" type="text/css" href="/assets/css/lib/icomoon.css"> 48<link rel="stylesheet" type="text/css" href="/assets/css/lib/magnific-popup.css"> 49<link rel="stylesheet" type="text/css" href="/assets/css/core/_3048f7ef.core.min.css"> 50<link rel="stylesheet" type="text/css" href="/assets/css/specific/popup-message/_9a2d5b49.popup-message.min.css"> 51<!--[if lte IE 8]><link rel="stylesheet" type="text/css" href="/assets/css/lib/ie8.css"><![endif]--> 52 53 54 <!--[if lt IE 9]> 55
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221 <li class="sub-navigation-list-item active " > 222 <a class="" href="https://www.asa.org.uk/codes-and-rulings/rulings.html" >Rulings</a> 223 224 </li> 225 226 227 <li class="sub-navigation-list-item " > 228 <a class="" href="https://www.asa.org.uk/codes-and-rulings/independent-reviews.html" >Independent reviews</a> 229 230 </li> 231 232 233 <li class="sub-navigation-list-item " > 234 <a class="" href="https://www.asa.org.uk/codes-and-rulings/non-compliant-online-advertisers.html" >Non-compliant advertisers</a> 235 236 </li> 237 238 239 <li class="sub-navigation-list-item " > 240 <a class="" href="https://www.asa.org.uk/codes-and-rulings/sanctions.html" >Sanctions</a> 241 242 </li> 243 244 245 <li class="sub-navigation-list-item " > 246 <a class="" href="https://www.asa.org.uk/codes-and-rulings/trading-standards-referrals.html" >Trading Standards referrals</a> 247 248 </li> 249 250 251 <li class="sub-navigation-list-item " > 252 <a class="" href="https://www.asa.org.uk/codes-and-rulings/non-compliant-social-media-influencers.html" >Non-compliant social media influencers</a> 253 254 </li> 255 256 257 258 </ul> 259 260 261 <div class="sub-navigation-content"> 262 263 <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/a6ff1495-edb6-4d62-9170bf825a699f3f.jpg" alt="Published rulings" class="featured-image" /> 264 265 266 <h4> 267 268<a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="font-color-dark-grey">Published rulings</a></h4> 269 270 <p>Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.</p> 271 272 </div> 273 274 </nav> 275 276 </li> 277 278 279 <li class="header-navigation-list-item " > 280 <a class=" " href="https://www.asa.org.uk/advice-and-resources.html" >Advice and resources <span class="caret"></span></a> 281 282 <nav class="sub-navigation mod-with-featured-panel "> 283 <ul class="sub-navigation-list"> 284 285 286 287 288 289 <li class="sub-navigation-list-item " > 290 <a class="" href="https://www.asa.org.uk/advice-and-resources/news.html" >News</a> 291 292 </li> 293 294 295 <li class="sub-navigation-list-item " > 296 <a class="" href="https://www.asa.org.uk/advice-and-resources/resource-library.html" >Resource library</a> 297 298 </li> 299 300 301 <li class="sub-navigation-list-item " > 302 <a class="" href="https://www.asa.org.uk/advice-and-resources/copy-advice.html" >Copy Advice</a> 303 304 </li> 305 306 307 <li class="sub-navigation-list-item " > 308 <a class="" href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" >Training and events</a> 309 310 </li> 311 312 313 <li class="sub-navigation-list-item " > 314 <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-elearning.html" >Online Training</a> 315 316 </li> 317 318 319 <li class="sub-navigation-list-item " > 320 <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-bitesize.html" >CAP Bitesize</a> 321 322 </li> 323 324 325 <li class="sub-navigation-list-item " > 326 <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-webinars.html" >CAP Webinars</a> 327 328 </li> 329 330 331 <li class="sub-navigation-list-item " > 332 <a class="" href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap.html" >Research at the ASA and CAP</a> 333 334 </li> 335 336 337 <li class="sub-navigation-list-item " > 338 <a class="" href="https://www.asa.org.uk/advice-and-resources/advice-for-businesses.html" >Advice for businesses</a> 339 340 </li> 341 342 343 344 </ul> 345 346 347 <div class="sub-navigation-content"> 348 349 <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/0b285c26-94a3-410c-a71679369706f471.f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpg" alt="AdviceOnline" class="featured-image" /> 350 351 352 <h4> 353 354<a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="font-color-dark-grey">AdviceOnline</a></h4> 355 356 <p>AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.</p> 357 358 </div> 359 360 </nav> 361 362 </li> 363 364
365 <li class="header-navigation-list-item has-mega-menu " > 366 <a class="" href="https://www.asa.org.uk/issues-and-topics.html" >Issues and topics</a> 367 368 <nav class="mega-menu"> 369 <ul class="mega-menu-navigation"> 370 371 372 373 <li class="mega-menu-navigation-item"> 374 <a href="https://www.asa.org.uk/topic_category/social_and_political.html">Social and political</a> 375 <div class="mega-menu-sub-nav"> 376 377 <ul class="mega-menu-sub-nav-list"> 378 379 <li class="mega-menu-sub-nav-list-item"> 380 <a href="https://www.asa.org.uk/topic/Beliefs_and_cultural_identity.html">Beliefs and cultural identity</a> 381 </li> 382 383 <li class="mega-menu-sub-nav-list-item"> 384 <a href="https://www.asa.org.uk/topic/Privacy_and_popular_culture.html">Privacy and popular culture</a> 385 </li> 386 387 <li class="mega-menu-sub-nav-list-item"> 388 <a href="https://www.asa.org.uk/topic/Charity_education_and_third_sector.html">Charity, education and Third sector</a> 389 </li> 390 391 <li class="mega-menu-sub-nav-list-item"> 392 <a href="https://www.asa.org.uk/topic/Children_and_the_vulnerable.html">Children and the vulnerable</a> 393 </li> 394 395 <li class="mega-menu-sub-nav-list-item"> 396 <a href="https://www.asa.org.uk/topic/Claims_endorsements_and_testimonials.html">Claims, endorsements and testimonials</a> 397 </li> 398 399 <li class="mega-menu-sub-nav-list-item"> 400 <a href="https://www.asa.org.uk/topic/Gender_sex_and_relationships.html">Gender, sex and relationships</a> 401 </li> 402 403 <li class="mega-menu-sub-nav-list-item"> 404 <a href="https://www.asa.org.uk/topic/Politics_and_public_services.html">Politics and public services</a> 405 </li> 406 407 <li class="mega-menu-sub-nav-list-item"> 408 <a href="https://www.asa.org.uk/topic/Safety_and_security.html">Safety and security</a> 409 </li> 410 411 </ul> 412 413 414 415 </div> <!-- .mega-menu-sub-nav --> 416 </li> 417 418 419 <li class="mega-menu-navigation-item"> 420 <a href="https://www.asa.org.uk/topic_category/lifestyle_and_living.html">Lifestyle and living</a> 421 <div class="mega-menu-sub-nav"> 422 423 <ul class="mega-menu-sub-nav-list"> 424 425 <li class="mega-menu-sub-nav-list-item"> 426 <a href="https://www.asa.org.uk/topic/Alcohol.html">Alcohol</a> 427 </li> 428 429 <li class="mega-menu-sub-nav-list-item"> 430 <a href="https://www.asa.org.uk/topic/Clothing_shoes_and_jewellery.html">Clothing, shoes and jewellery</a> 431 </li> 432 433 <li class="mega-menu-sub-nav-list-item"> 434 <a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html">Food, drink and supplements</a> 435 </li> 436 437 <li class="mega-menu-sub-nav-list-item"> 438 <a href="https://www.asa.org.uk/topic/Gambling.html">Gambling</a> 439 </li> 440 441 <li class="mega-menu-sub-nav-list-item"> 442 <a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html">Holidays, travel and motoring</a> 443 </li> 444 445 <li class="mega-menu-sub-nav-list-item"> 446 <a href="https://www.asa.org.uk/topic/Home_and_garden.html">Home and garden</a> 447 </li> 448 449 <li class="mega-menu-sub-nav-list-item"> 450 <a href="https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.html">Sports, leisure and hobbies</a> 451 </li> 452 453 <li class="mega-menu-sub-nav-list-item"> 454 <a href="https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.html">Vaping, smoking and drugs</a> 455 </li> 456 457 </ul> 458 459 460 461 </div> <!-- .mega-menu-sub-nav --> 462 </li> 463 464 465 <li class="mega-menu-navigation-item"> 466 <a href="https://www.asa.org.uk/topic_category/money_and_legal.html">Money and legal</a> 467 <div class="mega-menu-sub-nav"> 468 469 <ul class="mega-menu-sub-nav-list"> 470 471 <li class="mega-menu-sub-nav-list-item"> 472 <a href="https://www.asa.org.uk/topic/Financial_products_and_services.html">Financial products and services</a> 473 </li> 474 475 <li class="mega-menu-sub-nav-list-item"> 476 <a href="https://www.asa.org.uk/topic/Legal_and_regulation.html">Legal and regulation</a> 477 </li> 478 479 <li class="mega-menu-sub-nav-list-item"> 480 <a href="https://www.asa.org.uk/topic/Pricing_and_charges.html">Pricing and charges</a> 481 </li> 482 483 <li class="mega-menu-sub-nav-list-item"> 484 <a href="https://www.asa.org.uk/topic/Promotions_and_competitions.html">Promotions and competitions</a> 485 </li> 486 487 <li class="mega-menu-sub-nav-list-item"> 488 <a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html">Property sales and lettings</a> 489 </li> 490 491 <li class="mega-menu-sub-nav-list-item"> 492 <a href="https://www.asa.org.uk/topic/Recruitment_and_work.html">Recruitment and work</a> 493 </li> 494 495 </ul> 496 497 498 499 </div> <!-- .mega-menu-sub-nav --> 500 </li> 501 502 503 <li class="mega-menu-navigation-item"> 504 <a href="https://www.asa.org.uk/topic_category/technology_and_environment.html">Technology and environment</a> 505 <div class="mega-menu-sub-nav"> 506 507 <ul class="mega-menu-sub-nav-list"> 508 509 <li class="mega-menu-sub-nav-list-item"> 510 <a href="https://www.asa.org.uk/topic/Animals_and_farming.html">Animals and farming</a> 511 </li> 512 513 <li class="mega-menu-sub-nav-list-item"> 514 <a href="https://www.asa.org.uk/topic/Appliances_electronics_and_machinery.html">Appliances, electronics and machinery</a> 515 </li> 516 517 <li class="mega-menu-sub-nav-list-item"> 518 <a href="https://www.asa.org.uk/topic/Computers_phones_and_telecoms.html">Computers, phones and telecoms</a> 519 </li> 520 521 <li class="mega-menu-sub-nav-list-item"> 522 <a href="https://www.asa.org.uk/topic/Delivery_construction_and_logistics.html">Delivery, construction and logistics</a> 523 </li> 524 525 <li class="mega-menu-sub-nav-list-item"> 526 <a href="https://www.asa.org.uk/topic/Utilities_energy_and_environment.html">Utilities, energy and environment</a> 527 </li> 528 529 </ul> 530 531 532 533 </div> <!-- .mega-menu-sub-nav --> 534 </li> 535 536 537 <li class="mega-menu-navigation-item"> 538 <a href="https://www.asa.org.uk/topic_category/health_and_beauty.html">Health and beauty</a> 539 <div class="mega-menu-sub-nav"> 540 541 <ul class="mega-menu-sub-nav-list"> 542 543 <li class="mega-menu-sub-nav-list-item"> 544 <a href="https://www.asa.org.uk/topic/Beauty_products_grooming_and_hygiene.html">Beauty products, grooming and hygiene</a> 545 </li> 546 547 <li class="mega-menu-sub-nav-list-item"> 548 <a href="https://www.asa.org.uk/topic/Cosmetic_surgery_and_procedures.html">Cosmetic surgery and procedures</a> 549 </li> 550 551 <li class="mega-menu-sub-nav-list-item"> 552 <a href="https://www.asa.org.uk/topic/Health_conditions.html">Health conditions</a> 553 </li> 554 555 <li class="mega-menu-sub-nav-list-item"> 556 <a href="https://www.asa.org.uk/topic/Medical_devices.html">Medical devices</a> 557 </li> 558 559 <li class="mega-menu-sub-nav-list-item"> 560 <a href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a> 561 </li> 562 563 <li class="mega-menu-sub-nav-list-item"> 564 <a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a> 565 </li> 566 567 <li class="mega-menu-sub-nav-list-item"> 568 <a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a> 569 </li> 570 571 </ul> 572 573 574 575 </div> <!-- .mega-menu-sub-nav --> 576 </li> 577 578 <li class="mega-menu-navigation-item"> 579 <a href="https://www.asa.org.uk/media-channel.html">Media channel</a> 580 <div class="mega-menu-sub-nav"> 581 582 <ul class="mega-menu-sub-nav-list"> 583 584 <li class="mega-menu-sub-nav-list-item"> 585 <a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a> 586 </li> 587 588 <li class="mega-menu-sub-nav-list-item"> 589 <a href="https://www.asa.org.uk/media_channel/Online_cat
589ch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> 590 </li> 591 592 <li class="mega-menu-sub-nav-list-item"> 593 <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> 594 </li> 595 596 <li class="mega-menu-sub-nav-list-item"> 597 <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> 598 </li> 599 600 <li class="mega-menu-sub-nav-list-item"> 601 <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> 602 </li> 603 604 <li class="mega-menu-sub-nav-list-item"> 605 <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> 606 </li> 607 608 <li class="mega-menu-sub-nav-list-item"> 609 <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> 610 </li> 611 612 </ul> 613 614 615 616 </div> <!-- .mega-menu-sub-nav --> 617 </li> 618 <li class="mega-menu-navigation-item"> 619 <a href="https://www.asa.org.uk/issues.html">Issue</a> 620 <div class="mega-menu-sub-nav"> 621 622 <ul class="mega-menu-sub-nav-list"> 623 624 <li class="mega-menu-sub-nav-list-item"> 625 <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> 626 </li> 627 628 <li class="mega-menu-sub-nav-list-item"> 629 <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> 630 </li> 631 632 <li class="mega-menu-sub-nav-list-item"> 633 <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> 634 </li> 635 636 <li class="mega-menu-sub-nav-list-item"> 637 <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> 638 </li> 639 640 <li class="mega-menu-sub-nav-list-item"> 641 <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> 642 </li> 643 644 <li class="mega-menu-sub-nav-list-item"> 645 <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> 646 </li> 647 648 <li class="mega-menu-sub-nav-list-item"> 649 <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> 650 </li> 651 652 </ul> 653 654 655 656 </div> <!-- .mega-menu-sub-nav --> 657 </li> 658 </ul> 659 660 <div class="mega-menu-featured-panel"> 661 <div class="widget"> 662 663 <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> 664 665 666 <h4> 667 668<a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> 669 670 <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> 671 </div> 672 </div> <!-- .mega-menu-sub-nav-content --> 673 674 </nav> 675 676 677 </li> 678 679 680 <li class="header-navigation-list-item " > 681 <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> 682 683 <nav class="sub-navigation "> 684 <ul class="sub-navigation-list"> 685 686 687 688 689 690 <li class="sub-navigation-list-item " > 691 <a class="" href="https://www.asa.org.uk/make-a-complaint/how-we-handle-complaints.html" >How we handle complaints</a> 692 693 </li> 694 695 696 <li class="sub-navigation-list-item " > 697 <a class="" href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" >Report an online scam ad</a> 698 699 </li> 700 701 702 <li class="sub-navigation-list-item " > 703 <a class="" href="https://www.asa.org.uk/make-a-complaint/prioritisation-principles.html" >Prioritisation principles</a> 704 705 </li> 706 707
708 <li class="sub-navigation-list-item " > 709 <a class="" href="https://www.asa.org.uk/make-a-complaint/complaints-faq.html" >Complaints FAQ</a> 710 711 </li> 712 713 714 715 </ul> 716 717 718 </nav> 719 720 </li> 721 722 723 724 </ul> 725 </nav> <!-- .header-navigation --> 726 </div> <!-- .header-navigation-wrapper --> 727 </div> 728 </div> 729 </div> 730 </div> 731 </div> <!-- .top-header --> 732 </header> 733 734 <div class="main-wrapper"> 735 736 737 738 739 740 741 742 743 744 745 746 747 748 <!-- Title section --> 749 <div class="title-section bg-very-dark-grey"> 750 <div class="container"> 751 <div class="row"> 752 <div class="col-sm-8"> 753 <h1 class="heading">About ASA and CAP</h1> 754 <h4>Find out how advertising regulation works, who our key people are and information about our performance.</h4> 755 </div> 756 757 <div class="col-sm-4"> 758 <!-- Include share button --> 759 760 761 762 <div class="share-page-widget"> 763 764 765 766 767 768 769 <p class="share-page-widget-item-holder"> 770 <a href="#" class="favourites-button element-with-icon" 771 data-action = "add" 772 data-target-id = "9FA286CD-13D2-44EF-85022AFE19DEE4DD" 773 data-target-type = "page" 774 > 775 <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> 776 </a> 777 </p> 778 779 780 781 782 </div> 783 784 </div> 785 </div> 786 </div> 787 </div> <!-- .title-section --> 788 789 <div class="container"> 790 <!-- Breadcrumb --> 791 <div class="breadcrumb"> 792 <ul class="breadcrumb-list"> 793 794 795 796 797 798 799 800 801 <li class="breadcrumb-list-item"> 802 803 <a href="https://www.asa.org.uk/">Home</a> 804 805 </li> 806 807 808 809 810 <li class="breadcrumb-list-item"> 811 812 About ASA and CAP 813 814 </li> 815 816 817 818 819 </ul> 820 </div> <!-- .breadcrumb --> 821 822 <!-- Contents --> 823 <div class="contents"> 824 <div class="main-content"> 825 826 827 828 829 830 831 832 833 <ul class="listing "> 834 835 836 837 838 839 840 841 842 843 844 <li class="listing-item"> 845 846 847 848 <a href="https://www.asa.org.uk/about-asa-and-cap/people.html" class="listing-item-wrapper"> 849 850 <div class="listing-item-wrapper"> 851 <div class="featured-image"> 852 <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/74b53f80-3d69-44fe-b6118ee10f771d13.jpg" alt="People" /> 853 </div> 854 855 <h3 class="heading">People</h3> 856 857 858 <p>Meet our Senior Management, ASA Council, CAP Committees and other key employees that support and run the ASA system.</p> 859 860 </div> 861 862 </a> 863 864 </li> 865 866 867 868 869 870 871 872 873 874 875 <li class="listing-item"> 876 877 878 879 <a href="https://www.asa.org.uk/about-asa-and-cap/the-work-we-do.html" class="listing-item-wrapper"> 880 881 <div class="listing-item-wrapper"> 882 <div class="featured-image"> 883 <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/9c8097e6-86e5-433f-a28fd019c58aed20.jpg" alt="The work we do" /> 884 </div> 885 886 <h3 class="heading">The work we do</h3> 887 888 889 <p>Learn about our working processes, including how we handle complaints and our proactive efforts to make all UK ads responsible.</p> 890 891 </div> 892 893 </a> 894 895 </li> 896 897 898 899 900 901 902 903 904 905 906 <li class="listing-item"> 907 908 909 910 <a href="https://www.asa.org.uk/about-asa-and-cap/about-regulation.html" class="listing-item-wrapper"> 911 912 <div class="listing-item-wrapper"> 913 <div class="featured-image"> 914 <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/65a9e085-0a6e-483a-9f778315d03ec805.jpg" alt="About regulation" /> 915 </div> 916 917 <h3 class="heading">About regulation</h3> 918 919 920 <p>An overview of who the ASA and CAP are, how advertising in the UK is regulated and how the system works. </p> 921 922 </div> 923 924 </a> 925 926 </li> 927 928 929 930 931 932 933 934 935 936 937 <li class="listing-item"> 938 939 940 941 <a href="https://www.asa.org.uk/about-asa-and-cap/our-history.html" class="listing-item-wrapper"> 942 943 <div class="listing-item-wrapper"> 944 <div class="featured-image"> 945 <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/cfdb9128-a7de-4d0b-88b4004353b87f9e.jpg" alt="Our history" /> 946 </div> 947 948 <h3 class="heading">Our history</h3> 949 950 951 <p>We were established in 1962 to keep UK advertising âlegal, decent, honest and truthfulâ. Find out more about how our role and work has developed over the years.</p> 952 953 </div> 954 955 </a> 956 957 </li> 958 959 960 961 962 963 964 965 966 967 968 <li class="listing-item"> 969 970 971 972 <a href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" class="listing-item-wrapper"> 973 974 <div class="listing-item-wrapper"> 975 <div class="featured-image"> 976 <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/6b90672f-338a-4ee8-be94626e5f3f4f2e.c5c8d8b8-4bfd-4c18-bf13891400907c6c.jpg" alt="Careers" /> 977 </div> 978 979 <h3 class="heading">Careers</h3> 980 981 982 <p>Information about careers at the ASA, including our commitment to diversity.</p> 983 984 </div> 985 986 </a> 987 988 </li> 989 990 991 992 993 994 995 996 997 998 999 <li class="listing-item"> 1000 1001 1002 1003 <a href="https://www.asa.org.uk/about-asa-and-cap/national-ad-campaign.html" class="listing-item-wrapper"> 1004 1005 <div class="listing-item-wrapper"> 1006 <div class="featured-image"> 1007 <img src="https://www.asa.org.uk/static/b78987a9-f48c-463a-b37bebae8a6f4921/toc_img_de95608d9ec9661aae532370647937ea/new-ad-campaign.jpg" alt="Our ad campaign" /> 1008 </div> 1009 1010 <h3 class="heading">Our ad campaign</h3> 1011 1012 1013 <p>Learn more about our latest ad campaign; featuring videos and images from the campaign.</p> 1014 1015 </div> 1016 1017 </a> 1018 1019 </li> 1020 1021 </ul> 1022 1023 1024 </div> <!-- .main-content --> 1025 </div> <!-- .contents --> 1026 </div> <!-- .container --> 1027 1028 1029 1030 </div> 1031 1032 1033 1034 1035 <div id="message-login-popup" class="white-popup mfp-hide"> 1036 <div class='magnific-popup mfp-video-popup'> 1037 <div class='white-popup-content'> 1038 <header> 1039 <button type='button' class='remove-link mfp-close'>Close ×</button> 1040 <h3>Please login!</h3> 1041 </header> 1042 <section class='body'> 1043 <p class="message"></p> 1044 <div class="u-aligned-center"> 1045 <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/register.html" style="margin-right: 10px">Register</a> 1046 <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/login.html?postLoginUrl=https%3A%2F%2Fwww%2Easa%2Eorg%2Euk%2Fabout%2Dasa%2Dand%2Dcap%2Ehtml">Login</a> 1047 </div> 1048 </section> 1049 </div> 1050 </div> 1051 </div> 1052 1053 <div id="message-remove-popup" class="white-popup mfp-hide"> 1054 <div class='magnific-popup mfp-video-popup'> 1055 <div class='white-popup-content'> 1056 <header> 1057 <button type='button' class='remove-link mfp-close'>Close ×</button> 1058 <h3>Please confirm!</h3> 1059 </header> 1060 <section class='body'> 1061 <p class="message"></p> 1062 <div class="u-aligned-center"> 1063 <a class="btn mod-white-btn link-confirm-ok mod-rounded" data-target-id="">Remove</a> 1064 </div> 1065 </section> 1066 </div> 1067 </div> 1068 </div> 1069 1070 <div id="message-alert-popup" class="white-popup mfp-hide"> 1071 <div class='magnific-popup mfp-video-popup'> 1072 <div class='white-popup-content'> 1073 <header> 1074 <button type='button' class='remove-link mfp-close'>Close ×</button> 1075 <h3>Alert!</h3> 1076 </header> 1077 <section class='body'> 1078 <p class="message"></p> 1079 </section> 1080 </div> 1081 </div> 1082 </div> 1083 1084 1085 1086 1087 <footer class="footer"> 1088 <div class="footer-top u-aligned-center"> 1089 <div class="container"> 1090 <div class="row"> 1091 <div class="col-sm-12 col-md-6"> 1092 <div class="asa-widget widget"> 1093 <img src="/assets/img/logos/logo-asa-small.png" alt="logo-asa-small" class="content-image"> 1094 <ul class="social-links-list"> 1095 1096 <li class="social-links-list-item"> 1097 1098 1099<a href="http://www.linkedin.com/company/advertising-standards-authority" class="font-icon font-icon-linkedin"> </a> 1100 </li> 1101 1102 </ul> 1103 </div> 1104 </div> 1105 1106 <div class="col-sm-12 col-md-6 has-blue-links"> 1107 <div class="cap-widget widget"> 1108 <img src="/assets/img/logos/logo-cap-small.png" alt="logo-cap-small" class="content-image"> 1109 <ul class="social-links-list"> 1110 1111 <li class="social-links-list-item"> 1112 1113 1114<a href="https://www.linkedin.com/company/9186879" class="font-icon font-icon-linkedin"> </a> 1115 1116 </li> 1117 1118 <li class="social-links-list-item"> 1119 1120 1121<a href="https://twitter.com/cap_uk" class="font-icon font-icon-twitter"> </a> 1122 1123 </li> 1124 1125 </ul> 1126 </div> 1127 </div>
1128 </div> 1129 </div> 1130 </div> <!-- .footer-top --> 1131 1132 <div class="footer-bottom"> 1133 <div class="container"> 1134 <div class="row"> 1135 <div class="col-md-6"> 1136 <div class="footer-toggle-widget is-active"> 1137 <a href="#" class="footer-toggle-widget-btn js-toggle-widget-content">Contact us:</a> 1138 1139 <div class="footer-toggle-widget-content"> 1140 <p><div>The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214</div> 1141 1142<div> </div> 1143 1144<div>The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991</div> 1145 1146<div> </div> 1147 1148<div>The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744</div> 1149 1150<div> </div> 1151 1152<div>The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412</div> 1153 1154<div> </div> 1155 1156<div>All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [<strong><a href="https://goo.gl/maps/GpPMJLcchzpVBwAW9" target="_blank">view on map</a></strong>]<br /> 1157<br /> 1158Tel: 020 7492 2222</div> 1159 1160<p>Click <strong><a href="https://www.asa.org.uk/contact-us.html">here</a> </strong>for FAQs and to submit an enquiry.</p> 1161</p> 1162 1163 1164 </div> <!-- .footer-toggle-widget-content --> 1165 </div> <!-- .footer-toggle-widget --> 1166 </div> 1167 1168 <div class="col-md-6"> 1169 <p><strong>Useful links</strong></p> 1170 1171 <div class="row"> 1172 <div class="col-sm-4"> 1173 <ul class="footer-list"> 1174 1175 1176 <li class="footer-list-item"> 1177 1178<a href="https://www.asa.org.uk/general/accessibility.html" title="Accessibility">Accessibility</a></li> 1179 1180 1181 1182 <li class="footer-list-item"> 1183 1184<a href="https://www.asa.org.uk/general/privacy-policy.html" title="Privacy policy">Privacy policy</a></li> 1185 1186 1187 1188 <li class="footer-list-item"> 1189 1190<a href="https://www.asa.org.uk/general/cookie-policy.html" title="Cookies policy">Cookies policy</a></li> 1191 1192 1193 1194 <li class="footer-list-item"> 1195 1196<a href="https://www.asa.org.uk/general/unacceptable-contact.html">Unacceptable contact</a></li> 1197 1198 1199 1200 1201 1202 1203 1204 1205 1206 1207 1208 1209 1210 1211 </ul> 1212 </div> 1213 1214 <div class="col-sm-4"> 1215 <ul class="footer-list"> 1216 1217 1218 1219 1220 1221 1222 1223 1224 1225 1226 <li class="footer-list-item"> 1227 1228<a href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" title="Careers" target="_blank">Careers</a></li> 1229 1230 1231 1232 <li class="footer-list-item"> 1233 1234<a href="https://www.asa.org.uk/transparency.html" title="Transparency">Transparency</a></li> 1235 1236 1237 1238 <li class="footer-list-item"> 1239 1240<a href="https://www.asa.org.uk/general/cymru.html">Cymru</a></li> 1241 1242 1243 1244 <li class="footer-list-item"> 1245 1246<a href="https://www.asa.org.uk/general/media.html">ASA Press Office</a></li> 1247 1248 1249 1250 1251 1252 1253 </ul> 1254 </div> 1255 1256 <div class="col-sm-4"> 1257 <ul class="footer-list"> 1258 1259 1260 1261 1262 1263 1264 1265 1266 1267 1268 1269 1270 1271 1272 1273 1274 1275 1276 <li class="footer-list-item"> 1277 1278<a href="https://www.asa.org.uk/newsletter.html" title="Our newsletters" target="_blank">Our newsletters</a></li> 1279 1280 1281 1282 <li class="footer-list-item"> 1283 1284<a href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" target="_blank">Sustainability</a></li> 1285 1286 1287 </ul> 1288 </div> 1289 </div> 1290 </div> 1291 </div> 1292 </div> 1293 1294 <div class="copyright-area"> 1295 <div class="container"> 1296 <div class="row"> 1297 <div class="col-xs-6"> 1298 <p class="caption">
1298Copyright © 2026 ASA and CAP</p> 1299 </div> 1300 1301 <div class="col-xs-6"> 1302 <p class="caption u-aligned-right"><a href="http://pixl8.co.uk/" target="_blank">Website by <img src="/assets/img/pixl8.svg" alt="" class="pixl8-logo"> Pixl8</a></p> 1303 </div> 1304 </div> 1305 </div> 1306 </div> 1307 1308 </div> <!-- .footer-bottom --> 1309 </footer> 1310 1311 1312 1313 <div class="alert cookies-policy collapsible mod-full-width"> 1314 <div class="container"> 1315 <p>Want to make sure your ads are right first time? Get helpful advice and tips by signing up to <a href="https://www.asa.org.uk/newsletter.html">our newsletter</a>.</p> 1316 1317 <a id="link-close-cookies-policy" class="font-icon font-icon-close alert-close js-close-alert"></a> 1318 </div> 1319 </div> 1320 1321 1322 1323 1324 1325 1326
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