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2 * @license React
3 * react-jsx-runtime.production.js
4 *
5 * Copyright (c) Meta Platforms, Inc. and affiliates.
6 *
7 * This source code is licensed under the MIT license found in the
8 * LICENSE file in the root directory of this source tree.
9 */var Mf;function Py(){if(Mf)return Xi;Mf=1;var i=Symbol.for("react.transitional.element"),r=Symbol.for("react.fragment");function c(d,p,m){var x=null;if(m!==void 0&&(x=""+m),p.key!==void 0&&(x=""+p.key),"key"in p){m={};for(var v in p)v!=="key"&&(m[v]=p[v])}else m=p;return p=m.ref,{$$typeof:i,type:d,key:x,ref:p!==void 0?p:null,props:m}}return Xi.Fragment=r,Xi.jsx=c,Xi.jsxs=c,Xi}var Hf;function Ky(){return Hf||(Hf=1,Pc.exports=Py()),Pc.exports}var n=Ky(),Kc={exports:{}},Qi={},$c={exports:{}},Jc={};/**
10 * @license React
11 * scheduler.production.js
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14 *
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18 * @license React
19 * react.production.js
20 *
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22 *
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24 * LICENSE file in the root directory of this source tree.
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26 * @license React
27 * react-dom.production.js
28 *
29 * Copyright (c) Meta Platforms, Inc. and affiliates.
30 *
31 * This source code is licensed under the MIT license found in the
32 * LICENSE file in the root directory of this source tree.
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34 * @license React
35 * react-dom-client.production.js
36 *
37 * Copyright (c) Meta Platforms, Inc. and affiliates.
38 *
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gt(e,t,t.pendingProps.children,a),t.child;case 12:return gt(e,t,t.pendingProps.children,a),t.child;case 10:return s=t.pendingProps,ln(t,t.type,s.value),gt(e,t,s.children,a),t.child;case 9:return l=t.type._context,s=t.pendingProps.children,Gn(t),l=ht(l),s=s(l),t.flags|=1,gt(e,t,s,a),t.child;case 14:return Vp(e,t,t.type,t.pendingProps,a);case 15:return Xp(e,t,t.type,t.pendingProps,a);case 19:return am(e,t,a);case 31:return Xx(e,t,a);case 22:return Qp(e,t,a,t.pendingProps);case 24:return Gn(t),s=ht(et),e===null?(l=Ar(),l===null&&(l=Le,o=jr(),l.pooledCache=o,o.refCount++,o!==null&&(l.pooledCacheLanes|=a),l=o),t.memoizedState={parent:s,cache:l},Tr(t),ln(t,et,l)):((e.lanes&a)!==0&&(Er(e,t),Si(t,null,null,a),ji()),l=e.memoizedState,o=t.memoizedState,l.parent!==s?(l={parent:s,cache:s},t.memoizedState=l,t.lanes===0&&(t.memoizedState=t.updateQueue.baseState=l),ln(t,et,s)):(s=o.cache,ln(t,et,s),s!==l.cache&&wr(t,[et],a,!0))),gt(e,t,t.pendingProps.children,a),t.child;case 29:throw t.pendingProps}throw Error(d(156,t.tag))}function Oa(e){e.flags|=4}function rc(e,t,a,s,l){if((t=(e.mode&32)!==0)&&(t=!1),t){if(e.flags|=16777216,(l&335544128)===l)if(e.stateNode.complete)e.flags|=8192;else if(Rm())e.flags|=8192;else throw Qn=jl,Cr}else e.flags&=-16777217}function sm(e,t){if(t.type!=="stylesheet"||(t.state.loading&4)!==0)e.flags&=-16777217;else if(e.flags|=16777216,!bf(t))if(Rm())e.flags|=8192;else throw Qn=jl,Cr}function ql(e,t){t!==null&&(e.flags|=4),e.flags&16384&&(t=e.tag!==22?vt():536870912,e.lanes|=t,Os|=t)}function Ni(e,t){if(!Re)switch(e.tailMode){case"hidden":t=e.tail;for(var a=null;t!==null;)t.alternate!==null&&(a=t),t=t.sibling;a===null?e.tail=null:a.sibling=null;break;case"collapsed":a=e.tail;for(var s=null;a!==null;)a.alternate!==null&&(s=a),a=a.sibling;s===null?t||e.tail===null?e.tail=null:e.tail.sibling=null:s.sibling=null}}function Ie(e){var t=e.alternate!==null&&e.alternate.child===e.child,a=0,s=0;if(t)for(var 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t.flags&256?(Ft(t),t):(Ft(t),null)}return Ft(t),(t.flags&128)!==0?(t.lanes=a,t):(a=s!==null,e=e!==null&&e.memoizedState!==null,a&&(s=t.child,l=null,s.alternate!==null&&s.alternate.memoizedState!==null&&s.alternate.memoizedState.cachePool!==null&&(l=s.alternate.memoizedState.cachePool.pool),o=null,s.memoizedState!==null&&s.memoizedState.cachePool!==null&&(o=s.memoizedState.cachePool.pool),o!==l&&(s.flags|=2048)),a!==e&&a&&(t.child.flags|=8192),ql(t,t.updateQueue),Ie(t),null);case 4:return je(),e===null&&Rc(t.stateNode.containerInfo),Ie(t),null;case 10:return za(t.type),Ie(t),null;case 19:if(U(Pe),s=t.memoizedState,s===null)return Ie(t),null;if(l=(t.flags&128)!==0,o=s.rendering,o===null)if(l)Ni(s,!1);else{if(Ze!==0||e!==null&&(e.flags&128)!==0)for(e=t.child;e!==null;){if(o=Tl(e),o!==null){for(t.flags|=128,Ni(s,!1),e=o.updateQueue,t.updateQueue=e,ql(t,e),t.subtreeFlags=0,e=a,a=t.child;a!==null;)zu(a,e),a=a.sibling;return O(Pe,Pe.current&1|2),Re&&Ra(t,s.treeForkCount),t.child}e=e.sibling}s.tail!==null&&jt()>Yl&&(t.flags|=128,l=!0,Ni(s,!1),t.lanes=4194304)}else{if(!l)if(e=Tl(o),e!==null){if(t.flags|=128,l=!0,e=e.updateQueue,t.updateQueue=e,ql(t,e),Ni(s,!0),s.tail===null&&s.tailMode==="hidden"&&!o.alternate&&!Re)return Ie(t),null}else 2*jt()-s.renderingStartTime>Yl&&a!==536870912&&(t.flags|=128,l=!0,Ni(s,!1),t.lanes=4194304);s.isBackwards?(o.sibling=t.child,t.child=o):(e=s.last,e!==null?e.sibling=o:t.child=o,s.last=o)}return s.tail!==null?(e=s.tail,s.rendering=e,s.tail=e.sibling,s.renderingStartTime=jt(),e.sibling=null,a=Pe.current,O(Pe,l?a&1|2:a&1),Re&&Ra(t,s.treeForkCount),e):(Ie(t),null);case 22:case 23:return Ft(t),Br(),s=t.memoizedState!==null,e!==null?e.memoizedState!==null!==s&&(t.flags|=8192):s&&(t.flags|=8192),s?(a&536870912)!==0&&(t.flags&128)===0&&(Ie(t),t.subtreeFlags&6&&(t.flags|=8192)):Ie(t),a=t.updateQueue,a!==null&&ql(t,a.retryQueue),a=null,e!==null&&e.memoizedState!==null&&e.memoizedState.cachePool!==null&&(a=e.memoizedState.cachePool.pool),s=null,t.memoizedState!==null&&t.memoizedState.cachePool!==null&&(s=t.memoizedState.cachePool.pool),s!==a&&(t.flags|=2048),e!==null&&U(Vn),null;case 24:return a=null,e!==null&&(a=e.memoizedState.cache),t.memoizedState.cache!==a&&(t.flags|=2048),za(et),Ie(t),null;case 25:return null;case 30:return null}throw Error(d(156,t.tag))}function Px(e,t){switch(gr(t),t.tag){case 1:return e=t.flags,e&65536?(t.flags=e&-65537|128,t):null;case 3:return za(et),je(),e=t.flags,(e&65536)!==0&&(e&128)===0?(t.flags=e&-65537|128,t):null;case 26:case 27:case 5:return pt(t),null;case 31:if(t.memoizedState!==null){if(Ft(t),t.alternate===null)throw Error(d(340));Wn()}return e=t.flags,e&65536?(t.flags=e&-65537|128,t):null;case 13:if(Ft(t),e=t.memoizedState,e!==null&&e.dehydrated!==null){if(t.alternate===null)throw Error(d(340));Wn()}return e=t.flags,e&65536?(t.flags=e&-65537|128,t):null;case 19:return U(Pe),null;case 4:return je(),null;case 10:return za(t.type),null;case 22:case 23:return Ft(t),Br(),e!==null&&U(Vn),e=t.flags,e&65536?(t.flags=e&-65537|128,t):null;case 24:return za(et),null;case 25:return null;default:return null}}function im(e,t){switch(gr(t),t.tag){case 3:za(et),je();break;case 26:case 27:case 5:pt(t);break;case 4:je();break;case 31:t.memoizedState!==null&&Ft(t);break;case 13:Ft(t);break;case 19:U(Pe);break;case 10:za(t.type);break;case 22:case 23:Ft(t),Br(),e!==null&&U(Vn);break;case 24:za(et)}}function Ri(e,t){try{var a=t.updateQueue,s=a!==null?a.lastEffect:null;if(s!==null){var l=s.next;a=l;do{if((a.tag&e)===e){s=void 0;var 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51 *
52 * This source code is licensed under the ISC license.
53 * See the LICENSE file in the root directory of this source tree.
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55 * @license lucide-react v0.453.0 - ISC
56 *
57 * This source code is licensed under the ISC license.
58 * See the LICENSE file in the root directory of this source tree.
59 */var Mb={xmlns:"http://www.w3.org/2000/svg",width:24,height:24,viewBox:"0 0 24 24",fill:"none",stroke:"currentColor",strokeWidth:2,strokeLinecap:"round",strokeLinejoin:"round"};/**
60 * @license lucide-react v0.453.0 - ISC
61 *
62 * This source code is licensed under the ISC license.
63 * See the LICENSE file in the root directory of this source tree.
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65 * @license lucide-react v0.453.0 - ISC
66 *
67 * This source code is licensed under the ISC license.
68 * See the LICENSE file in the root directory of this source tree.
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70 * @license lucide-react v0.453.0 - ISC
71 *
72 * This source code is licensed under the ISC license.
73 * See the LICENSE file in the root directory of this source tree.
74 */const ld=Xt("ArrowLeft",[["path",{d:"m12 19-7-7 7-7",key:"1l729n"}],["path",{d:"M19 12H5",key:"x3x0zl"}]]);/**
75 * @license lucide-react v0.453.0 - ISC
76 *
77 * This source code is licensed under the ISC license.
78 * See the LICENSE file in the root directory of this source tree.
79 */const bo=Xt("ArrowRight",[["path",{d:"M5 12h14",key:"1ays0h"}],["path",{d:"m12 5 7 7-7 7",key:"xquz4c"}]]);/**
80 * @license lucide-react v0.453.0 - ISC
81 *
82 * This source code is licensed under the ISC license.
83 * See the LICENSE file in the root directory of this source tree.
84 */const va=Xt("Check",[["path",{d:"M20 6 9 17l-5-5",key:"1gmf2c"}]]);/**
85 * @license lucide-react v0.453.0 - ISC
86 *
87 * This source code is licensed under the ISC license.
88 * See the LICENSE file in the root directory of this source tree.
89 */const Vs=Xt("ChevronDown",[["path",{d:"m6 9 6 6 6-6",key:"qrunsl"}]]);/**
90 * @license lucide-react v0.453.0 - ISC
91 *
92 * This source code is licensed under the ISC license.
93 * See the LICENSE file in the root directory of this source tree.
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95 * @license lucide-react v0.453.0 - ISC
96 *
97 * This source code is licensed under the ISC license.
98 * See the LICENSE file in the root directory of this source tree.
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100 * @license lucide-react v0.453.0 - ISC
101 *
102 * This source code is licensed under the ISC license.
103 * See the LICENSE file in the root directory of this source tree.

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105 * @license lucide-react v0.453.0 - ISC
106 *
107 * This source code is licensed under the ISC license.
108 * See the LICENSE file in the root directory of this source tree.
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110 * @license lucide-react v0.453.0 - ISC
111 *
112 * This source code is licensed under the ISC license.
113 * See the LICENSE file in the root directory of this source tree.
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115 * @license lucide-react v0.453.0 - ISC
116 *
117 * This source code is licensed under the ISC license.
118 * See the LICENSE file in the root directory of this source tree.
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120 * @license lucide-react v0.453.0 - ISC
121 *
122 * This source code is licensed under the ISC license.
123 * See the LICENSE file in the root directory of this source tree.
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125 * @license lucide-react v0.453.0 - ISC
126 *
127 * This source code is licensed under the ISC license.
128 * See the LICENSE file in the root directory of this source tree.
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130 * @license lucide-react v0.453.0 - ISC
131 *
132 * This source code is licensed under the ISC license.
133 * See the LICENSE file in the root directory of this source tree.
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135 * @license React
136 * use-sync-external-store-shim.production.js
137 *
138 * Copyright (c) Meta Platforms, Inc. and affiliates.
139 *
140 * This source code is licensed under the MIT license found in the
141 * LICENSE file in the root directory of this source tree.
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The opportunity was to move Neolith beyond product communication and establish a presence that carried visual authority over time.",video:it.neolith,poster:lt.neolith,role:"Social strategy, editorial direction, content production and paid social support.",services:["Social Strategy","Content Production","Paid Social"],shifts:[{title:"Find the right reference points",body:"The content system was built around materiality, project context and the visual cues that carry weight with architects and specifiers."},{title:"Create an editorial rhythm",body:"Rather than treating social as a release calendar, we created a considered stream of stories that gave the category a reason to return."},{title:"Hold the standard across markets",body:"The approach kept a recognisable Neolith world intact while making room for the local projects and conversations that mattered in each market."}],proof:"Neolith became the definitive voice in architectural surfaces across APAC.",next:{slug:"spotify-summer",client:"Spotify — Endless Summer",label:"Defined Project"}},"spotify-summer":{slug:"spotify-summer",number:"02",client:"Spotify — Endless Summer",category:"Drinks & Lifestyle",engagement:"Defined Project",markets:"Australia · New Zealand",headline:"Turning a seasonal brief into a moment people wanted to be part of.",summary:"A seasonal campaign has a 

142narrow window to become relevant. Endless Summer needed work that felt native to the way audiences discover, share and talk about culture in real time.",opportunity:"The summer content landscape is crowded by design. For Spotify, the brief was not to add more noise; it was to create a culturally precise campaign system that moved at the speed of the season and still felt unmistakably considered.",video:it.spotifyEndlessSummer,poster:lt.spotifyEndlessSummer,role:"Campaign strategy, social-first creative direction and campaign production.",services:["Campaign Strategy","Social-first Creative","Campaign Production"],shifts:[{title:"Start with the season, not the format",body:"The creative direction found the social rituals, pace and reference points that made summer feel immediate to Australian and New Zealand audiences."},{title:"Make work for circulation",body:"Every asset was designed to travel quickly: recognisable at first glance, distinctive in feed and easy to participate in."},{title:"Keep the campaign live",body:"The content approach was made to respond to the moment rather than sit outside it, keeping the work close to how the audience was already behaving."}],proof:"Spotify — Endless Summer turned a seasonal campaign into a cultural moment.",next:{slug:"tongue-groove",client:"Tongue & Groove",label:"Production Programme"}},"tongue-groove":{slug:"tongue-groove",number:"03",client:"Tongue & Groove",category:"Architecture & Interiors",engagement:"Production Programme",markets:"Australia",headline:"Giving craft the presence it deserves in the finished space.",summary:"Tongue & Groove’s work is judged at close range: in the material, the process and the final detail. The social presence needed to make that standard visible before a potential client ever reached the showroom.",opportunity:"The brand had exceptional work to show, but the existing social expression did not yet convey the quality of the craft behind it. 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A marketing director slides a social report across the table. Reach is up. Engagement is moving. The content looks polished. Then comes the real concern: the numbers look fine, but the brand feels less distinctive online than it does everywhere else.","That is not usually a creative failure. It is a strategic one. A specialist brand has adopted a mass-market playbook: broad hashtags, high posting frequency, collaborations built for follower count and content engineered for reach rather than resonance. The activity is measurable. The audience is often wrong."]},{heading:"Social is a mirror, not a channel",paragraphs:["Social reflects—and either amplifies or diminishes—everything else the brand is doing. A press placement creates credibility. An event creates atmosphere and human connection. A significant installation creates proof. A founder’s conversation creates authority. These are not separate activities with separate owners. 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142ity setting at sunset, representing the specific worlds audiences recognise",style:{display:"block",width:"100%",aspectRatio:"16 / 8",objectFit:"cover"}}),n.jsx("figcaption",{"data-loc":"client/src/pages/AuthorityArticle.tsx:59",style:{fontFamily:"Archivo, sans-serif",color:"#A09080",fontSize:"0.68rem",letterSpacing:"0.09em",textTransform:"uppercase",marginTop:"0.85rem"},children:"A category has a world of its own. 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142nt",paragraphs:["Outsourcing production can look efficient on a spreadsheet. There is one quote, one delivery date and a neat separation between strategy, creative direction, shoot and edit. The problem is not that external production is inherently wrong. The problem begins when no one close to the category is left holding the thread between those stages.","Specialist brands are recognised through small signals: the way a material catches light, the level of restraint in a frame, the person who is absent as much as the person who is present, the difference between a space that feels inhabited and one that simply looks styled. Those signals are easy to identify when the work is made close to the category. They are easy to lose when the brief becomes a handover document."]},{heading:"The brief is not the work",paragraphs:["A strong brief gives a production team direction. It does not transfer judgement. It cannot anticipate every decision that will be made on set, every compromise prompted by weather, location, time or an unexpected opportunity. The people making those calls need to understand what the brand is trying to mean, not simply what needs to be delivered.","This is why a polished piece of content can still feel wrong. The production has executed the visible instructions, but missed the less obvious cultural ones. The result may be technically good and strategically unhelpful at the same time."]},{heading:"Where the signals disappear",paragraphs:["The loss usually happens in the gaps: between the strategist who understands the audience and the producer who must make a shot list; between a client’s lived knowledge of the category and an edit that has never spent time in it; between an event that genuinely matters and the generic recap that follows it.","None of these failures are dramatic in isolation. That is why they survive. But across a content system they become cumulative. The brand begins to look more like every other brand using the same visual conventions, even when its actual offer is materially different."]},{heading:"A production system that learns",paragraphs:["The alternative is not an endless internal production team. It is a connected one. Strategy, production and channel thinking need to share a category memory: what the audience has already seen, which references are overused, what is emerging, where the next real moment will happen and what the work needs to protect.","When production is connected to that memory, the output becomes more useful with every cycle. The team learns what the audience notices, what the brand has permission to say and where craft can do more than polish the surface."]}]},{slug:"roas-specialist-categories",category:"Performance Marketing",author:"Marcin Berus",date:"July 2026",title:"Why ROAS Is the Wrong Metric for Specialist Categories",standfirst:"ROAS is useful when the objective is a direct transaction. It becomes misleading when the work is trying to earn recognition, preference and the right future enquiry.",sections:[{heading:"A narrow answer to a larger question",paragraphs:["Return on ad spend answers a narrow question: how much attributable revenue followed a particular media investment? For some campaigns, that is exactly the question worth asking. But it is not the only question a specialist brand needs to answer, and it is often not the first.","A long-consideration purchase, a specification decision, a hospital

142ity booking with a long lead time or a brand that depends on professional recommendation does not behave like a simple checkout journey. The audience may need to see the work, save it, talk about it, encounter it in editorial context and return months later before the commercial outcome is visible."]},{heading:"The two-audience problem",paragraphs:["Paid activity can produce a lot of cheap attention from people who will never influence the decision. It can also reach a smaller, more relevant group whose actions are less immediately legible: the architect who saves a reference, the buyer who shares it internally, the operator who visits the profile after seeing the work in a trusted publication.","If every decision is made against the shortest-term metric, the first audience usually wins. It is easier to count. It is also often the wrong audience for the brand’s actual ambition."]},{heading:"Measure quality as well as conversion",paragraphs:["The useful reporting conversation combines commercial outcomes with indicators of audience quality. Who is arriving? What do they save? Which messages are they responding to? Are the right partners, publications, specifiers or customers entering the conversation? Is social reinforcing the activity already happening across the business?","These indicators do not replace conversion. They explain whether conversion is being built on a healthier base. They also show when a campaign is attracting the wrong kind of attention before the problem becomes a brand problem."]},{heading:"The role of paid media",paragraphs:["Paid media should not be treated as a volume dial. Its role is to put the right piece of work in the right context at the right moment. That may mean amplifying an editorial story, supporting a launch to a tightly defined professional audience or giving a proven creative idea a longer life with people likely to care.","The objective is not less accountability. It is better accountability: a clearer relationship between the investment, the quality of attention it earns and the commercial pathway the brand is actually trying to influence."]}]},{slug:"category-led-social-apac",category:"APAC Strategy",author:"Raj Nandan",date:"August 2026",title:"Why Category-Led Social Strategy Cannot Be Imported",standfirst:"A strategy can travel across markets. The assumptions inside it cannot. Categories are experienced locally, even when the brand is global.",sections:[{heading:"A region is not an audience",paragraphs:["APAC is often treated as a convenient line on a planning map: a collection of markets that can share one content system, one campaign logic and one idea of relevance. The region is connected, but its category conversations are not identical.","The people who set the pace in Sydney do not necessarily play the same role in Singapore. The references that feel established in one market can feel aspirational, overfamiliar or simply irrelevant in another. A regional strategy that ignores those differences may be consistent in appearance and inconsistent in effect."]},{heading:"The category changes at the border",paragraphs:["Every category has its own local infrastructure: the publications people trust, the events that matter, the projects that carry status, the professional networks that influence choices and the cultural signals that make a brand feel current. That infrastru

142cture changes market to market.","The work does not need to become a collection of disconnected local campaigns. It needs a regional centre of gravity and local permission to respond to the category as it is actually lived."]},{heading:"Context cannot be exported",paragraphs:["The mistake is to assume that a global toolkit is a substitute for local knowledge. Toolkits are useful when they clarify what cannot change: the brand’s point of view, visual standard and commercial role. They fail when they prescribe the exact references, formats and conversations the work must use in every market.","The more specialist the category, the more this distinction matters. Audiences can tell when a brand is borrowing a conversation rather than contributing to one."]},{heading:"A usable regional system",paragraphs:["A stronger approach starts by agreeing the regional story, then mapping the local signals that can make that story credible. 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142ity and lifestyle — with over 30 years of audience trust and direct relationships with the people who specify, choose and influence within specialist categories.","For Character Digital clients, this means their social content does not just reach an audience. It reaches the right audience, through a channel they already trust. No other social agency in APAC has this structural capability."]}),n.jsx(fd,{"data-loc":"client/src/pages/Agency.tsx:147",id:"ai-frontier",year:"NOW",heading:"Why we invested in AI before anyone was asking us to.",image:"/manus-storage/agency-ai-frontier_b46e32f0.jpg",imageAlt:"AI-augmented creative workflow",imageRight:!0,paragraphs:["We have integrated AI tools across every stage of our production and strategy workflows — not to replace human judgement, but to extend it. 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143,children:"This opens a pre-addressed email to Anna with your brief included. Raj is copied privately."})]})]})})]})})]})}const G2=[{id:"bebas",name:"Bebas Neue",label:"OPTION 1 — BEBAS NEUE (CURRENT)",family:"'Bebas Neue', sans-serif",weight:400,letterSpacing:"0.02em",description:"All-caps condensed display. Maximum impact, zero compromise. The current choice — aggressive, editorial, unmistakably agency.",verdict:"Current — Aggressive & Editorial"},{id:"barlow",name:"Barlow Condensed",label:"OPTION 2 — BARLOW CONDENSED",family:"'Barlow Condensed', sans-serif",weight:700,letterSpacing:"0.04em",description:"Condensed grotesque with more warmth than Bebas. Uppercase at 700–800 weight reads as considered but approachable. Used by Monocle, Kinfolk, and several hospitality brands.",verdict:"Considered & Approachable"},{id:"oswald",name:"Oswald",label:"OPTION 3 — OSWALD",family:"'Oswald', sans-serif",weight:600,letterSpacing:"0.06em",description:"Classic condensed sans-serif. Clean, authoritative, and highly legible at large sizes. Slightly more neutral than Bebas — lets the words lead rather than the letterforms.",verdict:"Authoritative & Neutral"},{id:"syne",name:"Syne",label:"OPTION 4 — SYNE",family:"'Syne', sans-serif",weight:800,letterSpacing:"-0.02em",description:"Geometric display with distinctive character — slightly irregular letterforms that signal creativity without sacrificing legibility. Used by design studios and architecture firms. Pairs exceptionally well with the Indesign Media positioning.",verdict:"Creative & Distinctive — Recommended"},{id:"clash",name:"Clash Display",label:"OPTION 5 — CLASH DISPLAY",family:"'Clash Display', sans-serif",weight:700,letterSpacing:"-0.01em",description:'A contemporary display typeface for distinctive digital brands. Slightly humanist geometry — confident without being cold. Increasingly used by lifestyle agencies globally. The most "now" of all five options.',verdict:"Contemporary Distinction — Bold Choice"}],V2=`THE ONLY AGENCY
144BUILT FOR
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146,children:"Every team has a different planning cycle, internal capability and point of need. You choose the pathway that gives the work the right continuity, flexibility and ambition. We recommend the model that best fits the opportunity, then build the scope around the result—not a generic list of outputs."}),n.jsx("p",{"data-loc":"client/src/pages/Unique.tsx:204",style:{fontFamily:"Archivo, sans-serif",color:"#7A7060",fontWeight:300,fontSize:"0.75rem",lineHeight:1.65,marginTop:"1rem",maxWidth:"640px"},children:"Indicative investment is shown in AUD and excludes GST, paid media spend, talent, usage, travel and other third-party costs. 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147ontinued beyond the first shoot, creating a more coherent presence around the product and the process behind it."})]})]})]})}),n.jsx("section",{"data-loc":"client/src/pages/CampaignMomentum.tsx:141",id:"talk-to-character",style:{background:"#0D1526",scrollMarginTop:"72px"},children:n.jsx("div",{"data-loc":"client/src/pages/CampaignMomentum.tsx:142",className:"container",style:{paddingTop:"clamp(4rem, 8vw, 8rem)",paddingBottom:"clamp(4rem, 8vw, 8rem)"},children:n.jsxs("div",{"data-loc":"client/src/pages/CampaignMomentum.tsx:143",className:"grid-cols-1 md:grid-cols-[0.85fr_1.15fr]",style:{display:"grid",gap:"clamp(2rem, 8vw, 9rem)",alignItems:"start"},children:[n.jsxs("div",{"data-loc":"client/src/pages/CampaignMomentum.tsx:144",children:[n.jsx("p",{"data-loc":"client/src/pages/CampaignMomentum.tsx:144",className:"section-label",style:{color:"#D93B2B",marginBottom:"1.2rem"},children:"Talk to Character"}),n.jsxs("h2",{"data-loc":"client/src/pages/CampaignMomentum.tsx:144",className:"font-display",style:{color:"#fff",fontSize:"clamp(2.55rem, 5.6vw, 5.45rem)",lineHeight:.98},children:["Bring us the work.",n.jsx("br",{"data-loc":"client/src/pages/CampaignMomentum.tsx:144"}),"We will help you",n.jsx("br",{"data-loc":"client/src/pages/CampaignMomentum.tsx:144"}),"make it go ",n.jsx("em",{"data-loc":"client/src/pages/CampaignMomentum.tsx:144",style:{color:"#D93B2B",fontStyle:"italic"},children:"further."})]})]}),n.jsx("div",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",children:d?n.jsxs("form",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",onSubmit:b,style:{display:"flex",flexDirection:"column",gap:"1rem",borderTop:"1px solid rgba(255,255,255,0.25)",paddingTop:"1.25rem"},children:[n.jsxs("p",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",style:{fontFamily:"Archivo, sans-serif",color:"rgba(255,255,255,0.72)",fontWeight:300,lineHeight:1.75,fontSize:"0.96rem",marginBottom:"0.2rem"},children:["You are asking about ",n.jsx("strong",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",style:{color:"#fff",fontWeight:400},children:v.title.toLowerCase()}),". Add the essentials and we will come back with the right next conversation."]}),n.jsxs("div",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",className:"grid-cols-1 md:grid-cols-2",style:{display:"grid",gap:"1rem"},children:[n.jsx("input",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",required:!0,value:m.name,onChange:f=>x({...m,name:f.target.value}),placeholder:"Full name",style:{background:"transparent",border:"1px solid rgba(255,255,255,0.35)",color:"#fff",padding:"0.8rem 1rem",fontFamily:"Archivo, sans-serif",fontSize:"0.88rem",outline:"none"}}),n.jsx("input",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",required:!0,type:"email",value:m.email,onChange:f=>x({...m,email:f.target.value}),placeholder:"Work email",style:{background:"transparent",border:"1px solid rgba(255,255,255,0.35)",color:"#fff",padding:"0.8rem 1rem",fontFamily:"Archivo, sans-serif",fontSize:"0.88rem",outline:"none"}})]}),n.jsxs("div",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",className:"grid-cols-1 md:grid-cols-2",style:{display:"grid",gap:"1rem"},children:[n.jsx("input",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",required:!0,value:m.company,onChange:f=>x({...m,company:f.target.value}),placeholder:"Company",style:{background:"transparent",border:"1px solid rgba(255,255,255,0.35)",color:"#fff",padding:"0.8rem 1rem",fontFamily:"Archivo, sans-serif",fontSize:"0.88rem",outline:"none"}}),n.jsx("input",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",value:m.date,onChange:f=>x({...m,date:f.target.value}),placeholder:"Campaign or key date",style:{background:"transparent",border:"1px solid rgba(255,255,255,0.35)",color:"#fff",padding:"0.8rem 1rem",fontFamily:"Archivo, sans-serif",fontSize:"0.88rem",outline:"none"}})]}),n.jsx("textarea",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",value:m.note,onChange:f=>x({...m,note:f.target.value}),placeholder:"What are you working with?",rows:4,style:{background:"transparent",border:"1px solid rgba(255,255,255,0.35)",color:"#fff",padding:"0.8rem 1rem",fontFamily:"Archivo, sans-serif",fontSize:"0.88rem",resize:"vertical",outline:"none"}}),n.jsxs("button",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",type:"submit",className:"btn-gold",style:{alignSelf:"flex-start",color:"#fff",borderColor:"#D93B2B"},children:["Open conversation email ",n.jsx("span",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",children:"+"})]}),n.jsx("p",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",style:{fontFamily:"Archivo, sans-serif",color:"rgba(255,255,255,0.48)",fontSize:"0.7rem",fontWeight:300,lineHeight:1.55}

147,children:"This opens a pre-addressed email to Anna. Raj is copied privately."})]}):n.jsxs("div",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",style:{borderTop:"1px solid rgba(255,255,255,0.25)",paddingTop:"1.25rem"},children:[n.jsx("p",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",style:{fontFamily:"Archivo, sans-serif",color:"rgba(255,255,255,0.72)",fontWeight:300,lineHeight:1.78,fontSize:"1rem",marginBottom:"1.8rem",maxWidth:"600px"},children:"Tell us what is already in motion. We will look at the work, the audience and the timing, then recommend the simplest useful route forward."}),n.jsxs("button",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",type:"button",onClick:h,className:"btn-gold",style:{color:"#fff",borderColor:"#D93B2B"},children:["Talk to Character about your next move ",n.jsx("span",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",children:"+"})]}),n.jsx("p",{"data-loc":"client/src/pages/CampaignMomentum.tsx:145",style:{fontFamily:"Archivo, sans-serif",color:"rgba(255,255,255,0.48)",fontSize:"0.76rem",fontWeight:300,lineHeight:1.6,marginTop:"1rem",maxWidth:"470px"},children:"No generic agency proposal. Just a considered conversation about the work in front of you."})]})})]})})})]})}const d5={continuation:{label:"A local launch continuation",title:"Make the showroom launch keep working.",lead:"The Indesign Media campaign has created a credible launch moment. Character can use approved showroom imagery, founder material and product films to carry that story into the client’s own channels.",result:"A clearer path from launch attention to showroom visits, appointments and ongoing local interest.",months:[{month:"Month 1",title:"Establish the continuation",detail:"One release map and four approved launch-follow-up releases around the existing visit, directions, booking or sign-up path."},{month:"Month 2",title:"Keep local interest moving",detail:"Four releases that extend the showroom, founder or product story, with a concise learning note."},{month:"Month 3",title:"Learn and choose what is next",detail:"Four final releases, an outcome review and a recommendation to stop, continue, add a priority moment or scope paid support."}],decision:"At the end of the three months, decide whether the next useful move is a continuing rhythm, a new priority event or a broader paid or production scope."},production:{label:"A collection campaign continuation",title:"Put a strong collection shoot to work.",lead:"The Indesign Media campaign and existing production have introduced the collection. Character can organise the approved imagery and film into a more deliberate story than a single product announcement.",result:"The collection becomes a campaign with a longer life, clearer relevance and a considered next action.",months:[{month:"Month 1",title:"Shape the collection story",detail:"One release map and four collection-story releases from existing approved stills, film and product details."},{month:"Month 2",title:"Show relevance and detail",detail:"Four releases that make design intention, use-case or product proof easier to understand, with a concise learning note."},{month:"Month 3",title:"Extend and decide",detail:"Four final releases, an outcome review and a recommendation for the next collection moment, retail use or targeted gap-fill."}],decision:"At the end of the three months, decide whether the content library can continue working, needs one focused production addition or should become a broader campaign."},expertise:{label:"A professional-interest continuation",title:"Turn expertise into a useful next step.",lead:"The Indesign Media campaign has introduced a guide, CPD topic or specialist point of view in a credible professional context. Character can translate that approved knowledge into a clearer owned-channel journey.",result:"The right professionals can understand the value, engage with the subject and take an appropriate next action.",months:[{month:"Month 1",title:"Make the expertise easy to enter",detail:"One audience and response-path brief, one release map and four approved knowledge-to-interest releases."},{month:"Month 2",title:"Build confidence with proof",detail:"Four releases using approved application, questions, project relevance or proof points, with a concise learning note."}

147,{month:"Month 3",title:"Clarify the next action",detail:"Four final releases, an outcome review and a recommendation for the next content topic, journey or professional programme."}],decision:"At the end of the three months, decide whether to develop the next specialist topic, strengthen the existing response path or scope a broader authority programme."},presence:{label:"A defined quarter of connected moments",title:"Make three moments add up.",lead:"The Indesign Media campaign gives the client several credible reasons for people to pay attention. Character can connect the next three approved moments with one release rhythm, rather than treating each as a fresh start.",result:"A more recognisable category or local presence, with a practical decision point after a defined quarter.",months:[{month:"Month 1",title:"Establish the quarter’s common story",detail:"One 90-day moments map and four releases around the first approved moment, using one clear message and response path."},{month:"Month 2",title:"Make the second moment add up",detail:"Four releases around the second moment that deliberately link back to the first, with a concise learning note."},{month:"Month 3",title:"Connect the final moment",detail:"Four releases around the third moment, an outcome review and a recommendation on whether a fully resourced ongoing programme is justified."}],decision:"At the end of the three months, decide whether a full ongoing presence, paid activation, reactive support or priority-moment production is now useful.",presenceNote:"This is a defined three-month continuity layer. It is not the full ongoing-presence programme, which begins from AUD $12k per month."}};function u5({routeId:i}){const r=d5[i];return n.jsx("section",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:76",className:"pf-example-section","aria-label":"Illustrative three-month client example",children:n.jsx("div",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:77",className:"container",children:n.jsxs("details",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:78",className:"pf-example",children:[n.jsxs("summary",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:79",children:[n.jsxs("span",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:80",children:[n.jsx("small",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:80",children:"Illustrative client possibility"}),n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:80",children:"See a three-month example for this 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campaign"}),n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:86",children:"The attention moment already created"})]}),r.months.map((c,d)=>n.jsxs("article",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:87",children:[n.jsx("span",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:87",children:c.month}),n.jsx("i",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:87",children:String(d+1).padStart(2,"0")}),n.jsx("h4",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:87",children:c.title}),n.jsx("p",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:87",children:c.detail})]},c.month))]}),n.jsxs("div",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",className:"pf-example-commercial",children:[n.jsxs("div",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",children:[n.jsx("p",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",className:"section-label",children:"Working investment guide"}),n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",children:"AUD $4.5k / month"}),n.jsx("span",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",children:"AUD $13.5k over 3 months"})]}),n.jsxs("p",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",children:[n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",children:"Included at this guide"}),"One Character validation call, a three-month release map, 12 campaign-content releases from existing approved material, captions and format recommendations for up to two existing owned channels, three consolidated approval windows, two learning notes and one final next-period recommendation."]}),n.jsxs("p",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",children:[n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:89",children:"Separate if needed"}),"New production, paid planning or management, client-funded advertising media, community management, technical build, additional channels, rights, travel and third-party costs."]})]}),n.jsxs("p",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:90",className:"pf-example-decision",children:[n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:90",children:"The next decision:"})," ",r.decision]}),r.presenceNote&&n.jsxs("p",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:91",className:"pf-example-presence-note",children:[n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:91",children:"Important:"})," ",r.presenceNote]}),n.jsxs("footer",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:92",children:[n.jsx(p5,{"data-loc":"client/src/components/RouteExampleTimeline.tsx:92"}),n.jsxs("span",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:92",children:[n.jsx("b",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:92",children:"Working guide only."})," This 15% monthly illustration is based on an AUD $30k Indesign Media campaign and is not a quote or guaranteed scope. Character confirms the final delivery, channels, access, timing and investment after discovery. Paid activity, if useful, is separately scoped and the advertising allocation is paid by the client."]})]})]})]})})})}function p5(){return n.jsx("span",{"data-loc":"client/src/components/RouteExampleTimeline.tsx:100",className:"pf-example-info","aria-hidden":"true",children:"i"})}const m5={continuation:{foundation:["One 30–45 minute Character validation call with the client decision owner.","One continuation brief: audience priority, c

147ampaign story, approved material, response action and release sequence.","One three-month release map and three consolidated approval windows.","Two concise learning notes and one end-of-period next-period recommendation."],monthly:[{month:"Month 1",deliverables:["4 releases: 1 launch/feature context post, 1 space/product/carousel story, 1 short-form existing-film adaptation and 1 visit, RSVP, booking or sign-up prompt.","Captions and format recommendations for up to two existing client-owned channels."]},{month:"Month 2",deliverables:["4 releases: 1 product, people or place story, 1 proof or founder perspective, 1 existing-film/still adaptation and 1 response prompt.","One concise learning note against the agreed business action."]},{month:"Month 3",deliverables:["4 releases: 1 follow-up story, 1 customer/partner or practical-use angle, 1 final format adaptation and 1 next-action prompt.","One end-of-period review and a recommendation to stop, extend or scope the next priority moment."]}],adaptations:"12 primary campaign-content releases plus up to 12 straightforward supporting adaptations: approved crops, story sequences, existing-film cutdowns, caption variants or calls to action.",levers:[{name:"Campaign-to-lead extension",detail:"Align the releases to one existing visit, booking, RSVP, form or sign-up path.",condition:"Requires a working client destination and response owner."}

147,{name:"Paid campaign activation",detail:"Character can assess a paid recommendation, setup or time-bounded management layer.",condition:"Character fee and client-funded advertising media are separate."},{name:"Production gap-fill",detail:"Add targeted photography, film, motion, copy or event capture only where the approved library cannot carry the story.",condition:"Separately scoped production, rights and logistics."}],separate:["Client-funded advertising media allocation and any paid-platform charges.","New photography, film, animation, event capture, talent, music, travel, rights or extended post-production.","Landing page, form, CRM, automation or technical build.","Daily community management, additional channels, unplanned release cycles or additional stakeholder review rounds."]},production:{foundation:["One 30–45 minute Character validation call with the client decision owner.","One approved-asset review: strongest existing story, likely formats, usable files, rights and genuine production gaps.","One activation brief, three-month release map and three consolidated approval windows.","Two concise learning notes and one recommendation for the next collection, retail or campaign decision."],monthly:[{month:"Month 1",deliverables:["4 releases: 1 hero film or image adaptation, 1 collection/carousel story, 1 product, material or design-intention post and 1 collection-discovery prompt.","Captions and format recommendations for up to two existing client-owned channels."]},{month:"Month 2",deliverables:["4 releases: 1 product or material detail, 1 practical-use or project-relevance post, 1 existing-film/still adaptation and 1 retailer, showroom or enquiry prompt.","One concise learning note against the agreed action."]},{month:"Month 3",deliverables:["4 releases: 1 customer/partner or application angle, 1 second hero adaptation, 1 concise proof or comparison post and 1 final response prompt.","One end-of-period review and a recommendation for a next content drop, targeted gap-fill or wider campaign."]}],adaptations:"12 primary campaign-content releases plus up to 12 straightforward supporting adaptations: film cutdowns, image crops, story sequences, captions, calls to action and partner-ready versions.",levers:[{name:"Campaign narrative",detail:"Give the existing library a clearer message hierarchy and release order.",condition:"Requires one agreed campaign objective."},{name:"Partner-ready versioning",detail:"Create selected channel-ready material for a retailer, showroom or collaborator.",condition:"Requires audience, rights and approval clarity."},{name:"Production gap-fill",detail:"Add a missing hero film, product/space capture, motion, design or voiceover treatment.",condition:"Separately scoped production and usage rights."}],separate:["New photography, film, motion, voiceover, design, retouching and extended post-production.","Client-funded advertising media and any paid planning or management layer.","Retailer/distributor coordination beyond an agreed handover.","Landing page, form, CRM, automation, new channels or daily community response cover."]},expertise:{foundation:["One 30–45 minute working session with the client decision owner and relevant subject-matter expert.","One professional-audience, value-exchange and response-path brief around an approved guide, CPD, research, case study or specialist point of view.","One three-month release map and three consolidated technical/brand approval windows.","Two concise learning notes and one recommendation for the next subject, pathway or authority programme."],monthly:[{month:"Month 1",deliverables:["4 releases: 1 expert/guide introduction, 1 explainer or carousel, 1 project or practical-application post and 1 download, registration or enquiry prompt.","Captions and format recommendations for up to two existing client-owned channels."]},{month:"Month 2",deliverables:["4 releases: 1 focused technical question, 1 expert perspective, 1 project proof or diagram-led explanation and 1 response prompt.","One concise learning note focused on response quality, not promised volume."]},{month:"Month 3",deliverables:["4 releases: 1 second specialist angle, 1 relevant case or practical-use post, 1 content adaptation and 1 f

147inal registration, download or enquiry prompt.","One end-of-period review and a recommendation for the next knowledge topic or professional-interest path."]}],adaptations:"12 primary knowledge-to-interest releases plus up to 12 straightforward supporting adaptations: caption variants, story sequences, short cutdowns, diagrams, specialist copy variants and response prompts.",levers:[{name:"Professional lead pathway",detail:"Shape the calls to action and content sequence around one existing landing, registration or form destination.",condition:"Requires a credible destination and client follow-up owner."},{name:"Professional paid activation",detail:"Character can assess defined audience work, paid setup or time-bounded management.",condition:"Character fee and client-funded advertising media are separate."},{name:"Expert-story production",detail:"Add an interview, technical explainer, project shoot, animation or diagram treatment.",condition:"Separately scoped production and technical approval."}],separate:["New expert interview capture, photography, film, animation, diagrams beyond the agreed adaptation layer and rights.","Client-funded advertising media, account/platform setup and paid management if selected.","Landing page, registration form, CRM, automation or sales-follow-up build.","Data cleanup, privacy/consent remediation, further subject-matter reviews, additional channels or daily community response cover."]},presence:{foundation:["One 30–45 minute Character validation call with the client decision owner.","One 90-day priority-moments map: the three campaign moments, common story, audience priority, response actions and release rhythm.","Three consolidated monthly approval windows, two concise learning notes and one 90-day next-step recommendation.","A defined three-month continuity layer only; it is not the full ongoing-presence programme."],monthly:[{month:"Month 1",deliverables:["4 releases around the first approved moment: 1 announcement/context post, 1 story or proof post, 1 existing-image/film adaptation and 1 useful next-action prompt.","Captions and format recommendations for up to two existing client-owned channels."]},{month:"Month 2",deliverables:["4 releases around the second approved moment, deliberately connected to Month 1: 1 context post, 1 story/proof post, 1 adaptation and 1 next-action prompt.","One concise learning note against the agreed action."]},{month:"Month 3",deliverables:["4 releases around the third approved moment: 1 context post, 1 story/proof post, 1 adaptation and 1 next-action prompt.","One 90-day review and a recommendation on whether a fully resourced ongoing programme is justified."]}],adaptations:"12 primary campaign-content releases plus up to 12 straightforward supporting adaptations: approved crops, story sequences, existing-film cutdowns, caption variants or calls to action.",levers:[{name:"Priority-moment production",detail:"Add photo, film, event capture, copy or motion where one planned moment needs more weight.",condition:"Separately scoped production and rights."},{name:"Community stewardship",detail:"Add comment/DM guidance, response tone and escalation approach around agreed priority moments.",condition:"Coverage hours, access and crisis policy require separate confirmation."}

147,{name:"Priority paid activation",detail:"Character can assess paid support for one or more of the selected moments.",condition:"Character fee and client-funded advertising media are separate."}],separate:["Full ongoing-presence programme, which begins from AUD $12k per month.","Client-funded advertising media, paid planning, management and platform charges if selected.","New production, talent, travel, rights, locations, music or extended post-production.","Daily community management, additional channels, landing/CRM build or unplanned priority moments."]}};function f5({id:i}){const r=m5[i];return n.jsxs("details",{"data-loc":"client/src/components/FullDeliverables.tsx:68",className:"pf-full-deliverables",children:[n.jsxs("summary",{"data-loc":"client/src/components/FullDeliverables.tsx:69",children:[n.jsxs("span",{"data-loc":"client/src/components/FullDeliverables.tsx:69",children:[n.jsx("b",{"data-loc":"client/src/components/FullDeliverables.tsx:69",children:"View full hypothetical deliverables"}),n.jsx("small",{"data-loc":"client/src/components/FullDeliverables.tsx:69",children:"Included base, Month 1–3 releases, editable levers and separate items"})]}),n.jsx(Vs,{"data-loc":"client/src/components/FullDeliverables.tsx:69",size:16})]}),n.jsxs("div",{"data-loc":"client/src/components/FullDeliverables.tsx:70",className:"pf-full-open",children:[n.jsxs("section",{"data-loc":"client/src/components/FullDeliverables.tsx:71",children:[n.jsx("p",{"data-loc":"client/src/components/FullDeliverables.tsx:71",className:"section-label",children:"Always included at the working guide"}),n.jsx("ul",{"data-loc":"client/src/components/FullDeliverables.tsx:71",children:r.foundation.map(c=>n.jsx("li",{"data-loc":"client/src/components/FullDeliverables.tsx:71",children:c},c))})]}),n.jsxs("section",{"data-loc":"client/src/components/FullDeliverables.tsx:72",children:[n.jsx("p",{"data-loc":"client/src/components/FullDeliverables.tsx:72",className:"section-label",children:"Detailed Month 1–3 delivery"}),n.jsx("div",{"data-loc":"client/src/components/FullDeliverables.tsx:72",className:"pf-full-months",children:r.monthly.map(c=>n.jsxs("article",{"data-loc":"client/src/components/FullDeliverables.tsx:72",children:[n.jsx("h4",{"data-loc":"client/src/components/FullDeliverables.tsx:72",children:c.month}),n.jsx("ul",{"data-loc":"client/src/components/FullDeliverables.tsx:72",children:c.deliverables.map(d=>n.jsx("li",{"data-loc":"client/src/components/FullDeliverables.tsx:72",children:d},d))})]},c.month))}),n.jsxs("p",{"data-loc":"client/src/components/FullDeliverables.tsx:72",className:"pf-full-adaptations",children:[n.jsx("b",{"data-loc":"client/src/components/FullDeliverables.tsx:72",children:"Supporting adaptation allowance:"})," ",r.adaptations]})]}),n.jsxs("section",{"data-loc":"client/src/components/FullDeliverables.tsx:73",children:[n.jsx("p",{"data-loc":"client/src/components/FullDeliverables.tsx:73",className:"section-label",children:"Editable only if it helps the outcome"}),n.jsx("div",{"data-loc":"client/src/components/FullDeliverables.tsx:73",className:"pf-full-levers",children:r.levers.map(c=>n.jsxs("article",{"data-loc":"client/src/components/FullDeliverables.tsx:73",children:[n.jsx("h4",{"data-loc":"client/src/components/FullDeliverables.tsx:73",children:c.name}),n.jsx("p",{"data-loc":"client/src/components/FullDeliverables.tsx:73",children:c.detail}),n.jsx("small",{"data-loc":"client/src/components/FullDeliverables.tsx:73",children:c.condition})]},c.name))})]}),n.jsxs("section",{"data-loc":"client/src/components/FullDeliverables.tsx:74",className:"pf-full-separate",children:[n.jsx("p",{"data-loc":"client/src/components/FullDeliverables.tsx:74",className:"section-label",children:"Separate if needed"}),n.jsx("ul",{"data-loc":"client/src/components/FullDeliverables.tsx:74",children:r.separate.map(c=>n.jsx("li",{"data-loc":"client/src/components/FullDeliverables.tsx:74",children:c},c))}),n.jsxs("p",{"data-loc":"client/src/components/FullDeliverables.tsx:74",children:[n.jsx("b",{"data-loc":"client/src/components/FullDeliverables.tsx:74",children:"Character confirms the final delivery."}

147)," These examples are client-visible working possibilities, not a final quote, promised result or contract scope."]})]})]})]})}const h5=[{id:"continuation",no:"01",title:"Give this campaign a longer life",short:"Campaign continuation",outcome:"Turn an Indesign launch, feature, event or partnership into a useful local or category next action.",month1:"Set the continuation",month2:"Keep attention moving",month3:"Learn and extend"},{id:"production",no:"02",title:"Turn this production into a campaign",short:"Production activation",outcome:"Make approved photography, film or event capture work beyond the first product or brand release.",month1:"Shape the story",month2:"Show relevance",month3:"Extend and decide"},{id:"expertise",no:"03",title:"Turn this expertise into interest",short:"Professional interest",outcome:"Help the right professionals understand a guide, CPD topic or specialist point of view and take a next step.",month1:"Make it easy to enter",month2:"Build confidence",month3:"Clarify the next action"},{id:"presence",no:"04",title:"Connect the next few moments",short:"Defined quarter",outcome:"Make three credible campaign moments add up to a clearer presence, rather than appearing and disappearing in isolation.",month1:"Establish the through-line",month2:"Make the next moment add up",month3:"Connect and decide",note:"This is a defined three-month continuity layer—not the full ongoing-presence programme."}];function g5(){return n.jsx("section",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:17",className:"pf-overview","aria-labelledby":"pf-overview-title",children:n.jsxs("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:18",className:"container",children:[n.jsxs("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:19",className:"pf-overview-head",children:[n.jsxs("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:19",children:[n.jsx("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:19",className:"section-label",children:"Start here: see the complete shape first"}),n.jsx("h2",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:19",id:"pf-overview-title",children:"Four ways a campaign can keep working."})]}),n.jsxs("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:19",children:["Each illustration starts with a ",n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:19",children:"AUD $30k Indesign Media campaign"})," and shows what a contained three-month Character continuation could make possible. Use the Pathfinder below to tailor the conversation after the client’s outcome is clear."]})]}),n.jsxs("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:20",className:"pf-overview-key",children:[n.jsx("span",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:20",children:"Campaign moment already created"}),n.jsx("i",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:20",children:"→"}),n.jsx("span",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:20",children:"Three-month Character continuation"}),n.jsx("i",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:20",children:"→"}),n.jsx("span",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:20",children:"Useful next decision"}),n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:20",children:"AUD $4.5k / month working guide"})]}),n.jsx("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",className:"pf-overview-grid",children:h5.map(i=>n.jsxs("article",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsxs("header",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsx("span",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:i.no}),n.jsxs("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsx("h3",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:i.title}),n.jsx("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:i.short})]})]}),n.jsx("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",className:"pf-overview-outcome",children:i.outcome}),n.jsxs("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",className:"pf-overview-timeline",children:[n.jsxs("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:"Month 1"}),i.month1]}),n.jsxs("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:"Month 2"}),i.month2]}),n.jsxs("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:"Month 3"}),i.month3]})]}),n.jsx(f5,{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",id:i.id}),n.jsxs("footer",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsxs("span",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:[n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:"AUD $4.5k / month"}),"AUD $13.5k working guide across 3 months"]}),i.note&&n.jsx("em",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:21",children:i.note})]})]},i.no))}),n.jsxs("div",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:22",className:"pf-overview-footnote",children:[n.jsx("span",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:22","aria-hidden":"true",children:"i"}),n.jsxs("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:22",children:[n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:22",children:"Working guide only."})," The 15% monthly illustration is based on a AUD $30k Indesign Media campaign. It is not a quote or a guaranteed scope. Character confirms the final delivery, channels, access, timing and investment after discovery. Paid activity, if useful, is separately scoped and its advertising allocation is funded by the client."]})]}),n.jsxs("p",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:23",className:"pf-overview-transition",children:[n.jsx("b",{"data-loc":"client/src/components/ThreeMonthPossibilities.tsx:23",children:"Next:"})," capture the real campaign, ask what the client needs the attention to do, then use the matching route to shape a qualified Character introduction."]})]})})}const Th=[{id:"indesign",name:"Indesign",code:"IN",role:"Commercial architecture & interiors",href:"https://www.indesign.com.au/brands/indesign"},{id:"habitus",name:"Habitus",code:"HA",role:"Design-led living & lifestyle",href:"https://www.indesign.com.au/brands/habitus"}

147,{id:"architecture",name:"Architecture & Design",code:"A&D",role:"Building & professional practice",href:"https://www.indesign.com.au/brands/architecture-and-design"},{id:"travel",name:"Luxury Travel Magazine",code:"LT",role:"Design-led travel",href:"https://www.indesign.com.au/brands/luxury-travel-magazine"},{id:"lookbox",name:"Lookbox",code:"LB",role:"Home interiors & Asian design",href:"https://www.indesign.com.au/brands/lookbox"}],Eh=[{id:"campaign",title:"The campaign should keep working",text:"A feature, award, partnership or campaign has created attention that should not end at the first placement.",route:"continuation"},{id:"launch",title:"A launch needs a stronger next step",text:"A product, showroom, destination or brand moment needs the right people to notice and act.",route:"continuation"},{id:"event",title:"The event can do more",text:"A live moment has an audience, capture and follow-up opportunity beyond the day itself.",route:"continuation"},{id:"assets",title:"There is material worth using",text:"Photography, film or event capture exists but has not become a useful client-owned campaign.",route:"production"},{id:"expertise",title:"The client has expertise worth sharing",text:"A guide, CPD, research or specialist view could create useful professional interest.",route:"expertise"},{id:"moments",title:"Several moments need to connect",text:"Launches, events and partnerships need a more useful rhythm across the next period.",route:"presence"},{id:"team",title:"The internal team needs specialist support",text:"The client has everyday channel ownership but needs direction, production or campaign expertise.",route:"production"},{id:"budget",title:"The client needs a focused start",text:"There is interest, but the right next move needs to be clear, contained and useful.",route:"continuation"}],Dh=[{id:"continuation",number:"01",title:"Give this campaign a longer life",short:"Make the campaign keep working",best:"A feature, launch, award, partnership or event has created attention the client wants to carry further.",investment:"From AUD $15k",period:"Usually 4–6 weeks",measure:"Relevant visits, RSVPs, enquiries, sign-ups or useful engagement—not a promised reach figure.",foundation:["Campaign-continuation discovery","Audience, message and release plan","Approval path and learning review"],content:[{id:"focused",name:"Focused",detail:"4–6 priority posts or assets and 6–8 supporting adaptations around one response goal."},{id:"standard",name:"Campaign continuation",detail:"6–8 primary assets and 10–12 supporting adaptations, captions, stories or short-form versions."},{id:"extended",name:"Extended launch system",detail:"12–16 primary assets and 20–24 supporting adaptations across lead-in, live and follow-up."}],additions:[{id:"story",name:"Story and post suite",detail:"Selected posts, carousels, stories, captions and simple motion from approved campaign material.",dependency:"Approved material and workable client approvals."},{id:"lead",name:"Campaign-to-lead path",detail:"A clearer sequence toward an existing visit, booking, form or sign-up path.",dependency:"A working client destination and response owner."},{id:"gaps",name:"Production gap-fill",detail:"New capture, edit, motion or copy where the existing material cannot carry the story.",dependency:"Production, rights and logistics are separately scoped."}]},{id:"production",number:"02",title:"Turn this production into a campaign",short:"Put the work to work",best:"Strong photography, film or event material exists, but it has not been shaped for an ongoing audience or next action.",investment:"From AUD $8k for production; from AUD $15k with campaign planning",period:"Usually 4–8 weeks",measure:"The original material is used more strategically and becomes a stronger content base.",foundation:["Asset and approved-use review","Activation direction and release sequence","Approval path and outcome review"],content:[{id:"focused",name:"Focused asset release",detail:"3–4 priority edits and 6–8 supporting versions around one message or moment."},{id:"standard",name:"Core activation edit",detail:"4–6 priority edits and 8–12 supporting cutdowns, stills, captions, stories or format treatments."}

147,{id:"extended",name:"Content-drop activation",detail:"8–10 priority edits and 16–20 supporting cutdowns, stills, copy treatments and channel-ready versions."}],additions:[{id:"narrative",name:"Campaign narrative",detail:"A stronger story and message hierarchy around the existing library.",dependency:"One agreed campaign objective."},{id:"partner",name:"Partner-ready versions",detail:"Selected versions for retailer, showroom, collaborator or partner use.",dependency:"Audience, rights and approval clarity."},{id:"production",name:"Missing hero material",detail:"Targeted photo, film, motion or event capture where the library has a genuine gap.",dependency:"New production and usage rights are separately scoped."}]},{id:"expertise",number:"03",title:"Turn this expertise into interest",short:"Turn knowledge into the right next step",best:"A guide, CPD, white paper, case study, research or specialist point of view needs to reach the right professional audience.",investment:"From AUD $15k",period:"Usually 6–8 weeks",measure:"Registrations, downloads, qualified enquiries, CPD interest or useful sales follow-up.",foundation:["Expert and client-owner discovery","Professional audience and value-exchange plan","Response-path learning review"],content:[{id:"focused",name:"Focused knowledge release",detail:"4–6 explanatory assets and 8–10 supporting adaptations around one specialist subject."},{id:"standard",name:"Professional interest pathway",detail:"6–8 knowledge-led assets and 10–14 supporting explanations and response prompts."},{id:"extended",name:"Authority campaign",detail:"10–12 knowledge-led assets and 16–20 supporting adaptations across a longer professional response path."}],additions:[{id:"leadpath",name:"Professional lead path",detail:"Content, calls to action and hand-off to an existing landing, registration or form destination.",dependency:"A credible response destination and follow-up owner."},{id:"expertstory",name:"Expert story production",detail:"Interview capture, technical explainer, project shoot, animation or diagram treatment.",dependency:"Subject-matter approval, rights and production scope."},{id:"learning",name:"Journey learning",detail:"Closer review of content questions and response quality to recommend the next action.",dependency:"Accessible response signals."}]},{id:"presence",number:"04",title:"Connect the next few moments",short:"Make each moment add up",best:"The client has several launches, events, partnerships or local activities that need to build a clearer category presence over time.",investment:"From AUD $12k / month",period:"Initial 3-month working period",measure:"Consistency, priority-moment performance, response quality and the next 90-day decision.",foundation:["90-day priority and release plan","Category, audience and channel direction","Monthly learning and next-step recommendation"],content:[{id:"focused",name:"Focused monthly rhythm",detail:"4–6 primary assets and 8–10 supporting adaptations each month around priority moments."},{id:"standard",name:"Core monthly presence",detail:"6–8 primary assets and 10–12 supporting adaptations each month with an editorial release rhythm."},{id:"extended",name:"Extended category presence",detail:"8–10 primary assets and 16–20 supporting adaptations, priority paid moments and deeper learning."}],additions:[{id:"rhythm",name:"Editorial rhythm",detail:"A monthly plan, format direction and approval cadence.",dependency:"Timely client input and approvals."},{id:"community",name:"Community stewardship",detail:"Comment and DM guidance, response tone and escalation approach.",dependency:"Coverage hours, access and crisis policy need separate confirmation."},{id:"priority",name:"Priority-moment production",detail:"Selected photography, film, event capture, copy or motion for the moments that need more weight.",dependency:"Production and rights are separately scoped."}]}],x5=["Direction","Campaign Translation","Content System","Production & Adaptation","Channel Stewardship","Paid & Audience Activation","Lead Journey","Measurement & Momentum"];function y5(){const[i,r]=S.useState(1),[c,d]=S.useState("indesign"),[p,m]=S.useState(""),[x,v]=S.useState("Launch or opening"),[g,h]=S.useState(""),[b,f]=S.useState(""),[E,N]=S.useState(""),[C,H]=S.useState(""),[F,Y]=S.useState(""),[J,P]=S.useState("campaign"),[$,ee]=S.useState("continuation"),[ne,V]=S.useState("standard"),[X,he]=S.useState([]),[pe,Ce]=S.useState(!1),[me,ye]=S.useState("Focused launch · media guide AUD $12k–$18k"),[ge,be]=S.useState(!1),[T,q]=S.useState(""),[k,oe]=S.useState(""),[re,j]=S.useState(""),[U,O]=S.useState(!1),G=Th.find(W=>W.id===c),K=Eh.find(W=>W.id===J),Z=Dh.find(W=>W.id===$),te=Z.content.find(W=>W.id===ne)??Z.content[1],ue=Z.additions.filter(W=>X.includes(W.id)),je=!!p.trim(),$e=!!F.trim(),pt=je&&$e,Ge=S.useMemo(()=>{const W=ue.map(Je=>Je.name);return pe&&W.push(ge?`${me}; 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