1<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width,initial-scale=1,shrink-to-fit=no"><title>About Adalytics</title><meta name="twitter:title" content="About Adalytics"><meta name="description" content=" Adalytics - digital media data science"><meta name="twitter:description" content=" Adalytics - digital media data science"><meta name="twitter:card" content="summary_large_image"><meta property="og:image" content="https://cdn.umso.co/gn1bygqstteg/assets/66pazuvn.png?w=1200&h=630&fit=crop"><meta property="og:image:width" content="1200"><meta property="og:image:height" content="630"><meta name="twitter:image" content="https://cdn.umso.co/gn1bygqstteg/assets/66pazuvn.png?w=1200&h=630&fit=crop"><link rel="icon" href="https://adalytics.io/lib_cVvBvrjmWmRGzUPY/lqh0t157kt0ma10u.png?w=64&h=64"><link rel="canonical" href="https://adalytics.io/about"><link rel="stylesheet" href="/css/gn1bygqstteg-1449836e6f597e765d2e9b985447aa407c6d25d1.css"><style type="text/css">body { 2 font-family: 'Inter'; 3 font-size: 14px; 4 font-weight: 400; 5 --title-scale: 1; 6 } 7 8 @media only screen and (max-width: 750px) { 9 body { 10 --title-scale: 0.7; 11 } 12 } .wr { max-width: 1200px; max-width: var(--wr-max); } .section:not(.dark) { 13 --color-1: #fff; 14 --color-2: #fff; 15 --color-1-inv: rgba(43.686, 43.686, 43.686, 1); 16 --color-2-inv: rgba(111.499, 112.883, 114.266, 1); 17 } .section.dark { 18 --color-1: rgba(43.686, 43.686, 43.686, 1); 19 --color-2: rgba(111.499, 112.883, 114.266, 1); 20 --color-1-inv: #fff; 21 --color-2-inv: #fff; 22 } .section:not(.dark), .theme--light, .section:not(.dark) .color-2, .theme--light .color-2 { 23 color: #fff; 24 25 } .section.dark, .theme--dark, .section.dark .color-2, .theme--dark .color-2 { 26 color: rgba(111.499, 112.883, 114.266, 1); 27 } .section:not(.dark) .color-1, .theme--light .color-1 { 28 color: #fff; 29 } .section.dark .color-1, .theme--dark .color-1 { 30 color: rgba(43.686, 43.686, 43.686, 1); 31 } .section:not(.dark) .color-2, .theme--light .color-2 { 32 color: #fff; 33 } .section.dark .color-2, .theme--light .color-2 { 34 color: rgba(111.499, 112.883, 114.266, 1); 35 } a:not(.btn), .link { 36 color: #fff; 37 --link-hover-bg: rgba(255, 255, 255, 0.05); 38 --link-hover: #cccccc; 39 } .dark a:not(.btn), .dark .link, .theme--dark .link, .theme--dark a:not(.btn) { 40 color: rgba(41, 98, 255, 1); 41 --link-hover-bg: rgba(41, 98, 255, 0.05); 42 --link-hover: rgb(0, 52, 194); 43 } .weight-text { font-weight: 400; } .weight-text-m { font-weight: 500; } .weight-text-h { font-weight: 600; } .weight-title { font-weight: 400; } .weight-title-m { font-weight: 600; } .weight-title-h { font-weight: 700; } .font-title { font-family: 'Hind Vadodara'; } body { --btn-radius: 3px; } .btn { 44 display: inline-flex; 45 position: relative; 46 background: #eee; 47 justify-content: center; 48 align-items: center; 49 text-decoration: none; 50 margin: 0; 51 padding: 0.7em 0.8em; 52 line-height: 1; 53 color: var(--color); 54 border: none; 55 border-radius: 3px; 56 font-family: -apple-system,BlinkMacSystemFont,Segoe UI,Helvetica,Arial,sans-serif; 57 font-size: 1.05em; 58 font-weight: 500; 59 outline: none; 60 cursor: pointer; 61 box-sizing: border-box; 62 text-decoration: none; 63 transition: all 0.2s ease-in-out; 64 } 65 66 .btn span { 67 text-decoration: none; 68 } 69 70 .btn--large { 71 font-size: 1.2em; 72 } 73 74 .btn svg:first-child { 75 margin-right: 0.4em; 76 } 77 78 .btn svg:last-child { 79 margin-left: 0.4em; 80 } 81 82 .btn:hover { 83 text-decoration: none; 84 } 85 86 .btn:hover span { text-decoration: none; } .btn { color:rgba(41, 98, 255, 1);background:transparent;border-radius:3px;box-shadow:inset 0px 0px 0px 1px , 0px 1px 2px 0px rgba(0,0,0,.171); } .btn.primary { color:rgba(255,255,255,1);background:rgba(41, 98, 255, 1);box-shadow:0px 1px 2px 0px rgba(0,0,0,.171); } .btn:hover { background:transparent;box-shadow:inset 0px 0px 0px 1px , 0px 4px 10px 0px rgba(50,50,93,.226), 0px 1px 3px 0px rgba(0,0,0,.08); } .btn.primary:hover { background:rgba(41, 98, 255, 1);box-shadow:0px 4px 10px 0px rgba(50,50,93,.226), 0px 1px 3px 0px rgba(0,0,0,.08); } 87 a, .link { text-decoration: none; font-weight: 500; } 88 a:not(.btn):hover { text-decoration: underline } .section.section--o4gnn52zv09 .weight-text { font-weight: 400; } .section.section--we1htbu9z5 .weight-text { font-weight: 400; }</style><link href="https://fonts.googleapis.com/css?family=Hind+Vadodara:400,600,700|Inter:400,500,600|Hind+Vadodara:400|Hind+Vadodara:400&display=fallback" rel="stylesheet">
88<script type="application/javascript">document.interestCohort=null</script>
88 89<link rel="stylesheet" href="/blog-extra-styles.css"> 90 91 92<link rel="preconnect" href="https://static.airtable.com"> 93<link rel="preconnect" href="https://airtable.com"></head><body>
93<script>!function(){const e=false;window.SendEvent=function(n){if(!n)return void console.error('error when sending event');const t=JSON.stringify({siteId:n.siteId,category:n.category,name:n.name,data:n.data,isPriorBlockingEnabled:e});if(n.asBeacon&&navigator.sendBeacon)return void navigator.sendBeacon('/api/event',t);let o=new XMLHttpRequest;o.open('POST','/api/event',!0),o.setRequestHeader('Content-Type','application/x-www-form-urlencoded; charset=UTF-8'),o.send(t)}}();</script>
93<script>!function(){const e=false;window.PageView=function(){let n=new XMLHttpRequest;n.open('POST','/api/view',!0),n.setRequestHeader('Content-Type','application/x-www-form-urlencoded; charset=UTF-8'),n.send(JSON.stringify({referrer:document.referrer,path:window.location.pathname,isPriorBlockingEnabled:e}))}}();</script>
93<div id="header" class="section header dark header--fixed header--shadowS" style="background-color:#fff;box-shadow:0 1px 3px rgba(0, 0, 0, 0.1);--wr-max:1200px;font-size:18px;color:rgba(240.628, 190.395, 25.275, 1)"><div class="wr color-1" style="margin-top:10px;margin-bottom:10px"><div id="headerNav"><a id="headerLogo" href="/" class="header__logoImg"><img src="https://landen.imgix.net/gn1bygqstteg/assets/k06qi96a.png?w=400" width="200" alt="Adalytics Logo"></a><div class="spacer"></div><div class="headerNav__links"><a href="/about">About</a><a href="/blog">Research</a><a href="/contact">Contact</a><a href="http://twitter.com/AdalyticsHq">Twitter</a></div><div class="header__navCtas"></div></div><div id="headerMenuButton" class="burger">Menu</div></div><div class="headerMenu"><div id="headerDrawerBackdrop" class="headerMenu__backdrop"></div><div class="headerMenu__wrapper" style="background-color:#ffffff"><ul class="headerMenu__links"><li><a href="/about" class="drawerLink">About</a></li><li><a href="/blog" class="drawerLink">Research</a></li><li><a href="/contact" class="drawerLink">Contact</a></li><li><a href="http://twitter.com/AdalyticsHq" class="drawerLink">Twitter</a></li></ul></div></div></div><div id="hero" class="section section--hero section--noPadding section--center dark" style="background-color:rgba(248.597, 248.597, 248.597, 1);--pdx-min-height:0px;--wr-max:1200px;color:rgba(0, 0, 0, 1);font-family:'Hind Vadodara'"><div class="ft ft--center" style="--pdx-pt:100;--pdx-pb:0"><div class="ft__half"><div class="ft__wrapper" style="max-width:570px"><div class="ft__content"><h2 class="hero__title color-1 weight-title-h font-title">About Adalytics</h2><p class="hero__subtitle weight-text">Digital media data science and analytics for advertisers</p><div class="ctas"></div><div class="hero__ctaInfo"></div></div></div></div><div class="ft__half pdx pdxParent--laptop" style="--pdx-maxheight:1"><div class="pdxItem pdxItem--laptop"><svg viewBox="0 0 1391 763" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><path d="M166 0h1057c18.225 0 33 14.775 33 33v679c0 12.15-9.85 22-22 22H155c-12.15 0-22-9.85-22-22V33c0-18.225 14.775-33 33-33z" id="frameLaptopThinDark-a"></path><filter x="-.3%" y="-.5%" width="100.6%" height="101%" filterUnits="objectBoundingBox" id="frameLaptopThinDark-b"><feMorphology radius="2" in="SourceAlpha" result="shadowSpreadInner1"></feMorphology><feGaussianBlur stdDeviation="2.5" in="shadowSpreadInner1" result="shadowBlurInner1"></feGaussianBlur><feOffset in="shadowBlurInner1" result="shadowOffsetInner1"></feOffset><feComposite in="shadowOffsetInner1" in2="SourceAlpha" operator="arithmetic" k2="-1" k3="1" result="shadowInnerInner1"></feComposite><feColorMatrix values="0 0 0 0 0.125490196 0 0 0 0 0.129411765 0 0 0 0 0.141176471 0 0 0 0.721727491 0" in="shadowInnerInner1"></feColorMatrix></filter><linearGradient x1="50%" y1="100%" x2="50%" y2="0%" id="frameLaptopThinDark-c"><stop stop-color="#282C2F" offset="0%"></stop><stop stop-color="#181A1C" offset="100%"></stop></linearGradient></defs><g fill="none" fill-rule="evenodd"><g><use fill="#282C2F" xlink:href="#frameLaptopThinDark-a"></use><use fill="#000" filter="url(#frameLaptopThinDark-b)" xlink:href="#frameLaptopThinDark-a"></use></g><path d="M182 31h1025c10.493 0 19 8.507 19 19v626c0 10.493-8.507 19-19 19H182c-10.493 0-19-8.507-19-19V50c0-10.493 8.507-19 19-19z" fill="#323639"></path><path d="M303.477 740.075h776.702c195.565 0 299.171 7.333 310.821 22V763H0v-.925c31.315-14.667 132.474-22 303.477-22z" fill="url(#frameLaptopThinDark-c)" transform="matrix(1 0 0 -1 0 1503.075)"></path><path d="M3 729h1385a3 3 0 0 1 3 3v9H0v-9a3 3 0 0 1 3-3z" fill="#323639"></path></g></svg><div class="pdxContent"><img src="https://landen.imgix.net/gn1bygqstteg/assets/98jqj6f2.png?w=642&h=400&fit=crop" srcset="https://landen.imgix.net/gn1bygqstteg/assets/98jqj6f2.png?w=642&h=400&fit=crop, https://landen.imgix.net/gn1bygqstteg/assets/98jqj6f2.png?w=642&h=400&fit=crop&dpr=2 2x"></div></div></div></div></div>
93<div id="content" class="section section--titles section--left dark section--we1htbu9z5" style="background-color:rgba(248.597, 248.597, 248.597, 1);padding-bottom:30px;padding-top:0;--pdx-min-height:0px;--wr-max:800px;font-size:16px;color:rgba(0, 0, 0, 1);font-family:'Hind Vadodara'"><div class="wr titleAlign--"><div class="titleWrapper"></div><div class="color textBody mkd textBody--left textBody--dark"><p>Adalytics provides digital media data science and analytics services to advertisers.</p> 94<p>The company does not undertake research on behalf of any publisher or adtech vendor, nor is any of our research funded by any such company.</p> 95<p>From time to time, Adalytics publishes public interest research reports to help facilitate dialogue among different industry stakeholders.</p></div></div></div><footer id="footer" class="section section--footer section--center dark" style="background-color:rgba(248.597, 248.597, 248.597, 1);padding-bottom:15px;padding-top:15px;--pdx-min-height:0px;--wr-max:1200px"><div class="wr"><div class="footer footer--simple"><div class="footer__primary"><nav class="footer__linkRow"></nav><span>© 2026 - Adalytics Research LLC</span><nav class="footer__linkRow"><a href="/privacy">Privacy Policy</a></nav></div><ul class="footer__social"><li><a href="https://twitter.com/AdalyticsHQ" target="_blank" rel="noreferer noopener" class="color-2"><svg width="378" height="387" viewBox="0 0 378 387" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M221.181 174.003L345.147 33H315.771L208.13 155.431L122.159 33H23L153.006 218.137L23 366H52.3775L166.048 236.709L256.841 366H356L221.173 174.003H221.18H221.181ZM180.943 219.768L167.771 201.332L62.9633 54.6399H108.086L192.667 173.026L205.839 191.462L315.785 345.345H270.662L180.943 219.775V219.768Z" fill="currentColor"></path></svg></a></li></ul></div></div></footer>
95<script>window.PageView()</script>
95<script>!function(){function e(){window.innerWidth<s+u+m+60+(g?60:40)+10?d.classList.add("header--withDrawer"):d.classList.remove("header--withDrawer")}function t(){d.classList.toggle("header--drawerOpen")}var d=document.getElementById("header"),r=document.getElementById("headerMenuButton"),n=(document.getElementById("headerDrawer"),document.getElementById("headerDrawerBackdrop")),a=document.getElementById("headerLogo"),o=document.getElementById("headerNav"),c=document.querySelector("#header .headerMenu__wrapper"),i=document.querySelector("#headerNav .headerNav__links"),h=document.querySelector("#headerNav .header__navCtas"),l=document.querySelector("#headerNav .languagePicker"),s=a?a.offsetWidth:0,u=(i?i.offsetWidth:0)+(h?h.offsetWidth:0),m=l?l.offsetWidth:0,g=o.classList.contains("logoCenter");r&&(r.onclick=t),n&&(n.onclick=t),c&&(c.onclick=t),window.addEventListener("resize",e),e()}()</script>
95<script>!function(e,t){"function"==typeof define&&define.amd?define([],function(){return t(e)}):"object"==typeof exports?module.exports=t(e):e.SmoothScroll=t(e)}("undefined"!=typeof global?global:"undefined"!=typeof window?window:this,function(I){"use strict";function C(){for(var n={},e=0;e<arguments.length;e++)!function(e){for(var t in e)e.hasOwnProperty(t)&&(n[t]=e[t])}(arguments[e]);return n}function c(t){var n;try{n=decodeURIComponent(t)}catch(e){n=t}return n}function s(e){"#"===e.charAt(0)&&(e=e.substr(1));for(var t,n,o=String(e),r=o.length,a=-1,i="",c=o.charCodeAt(0);++a<r;){if(0===(t=o.charCodeAt(a)))throw new InvalidCharacterError("Invalid character: the input contains U+0000.");i+=1<=t&&t<=31||127==t||0===a&&48<=t&&t<=57||1===a&&48<=t&&t<=57&&45===c?"\\"+t.toString(16)+" ":128<=t||45===t||95===t||48<=t&&t<=57||65<=t&&t<=90||97<=t&&t<=122?o.charAt(a):"\\"+o.charAt(a)}try{n=decodeURIComponent("#"+i)}catch(e){n="#"+i}return n}function w(){return Math.max(document.body.scrollHeight,document.documentElement.scrollHeight,document.body.offsetHeight,document.documentElement.offsetHeight,document.body.clientHeight,document.documentElement.clientHeight)}function L(e){return e?(t=e,parseInt(I.getComputedStyle(t).height,10)+e.offsetTop):0;var t}function A(e,t,n,o){var r;t.emitEvents&&"function"==typeof I.CustomEvent&&(r=new CustomEvent(e,{bubbles:!0,detail:{anchor:n,toggle:o}}),document.dispatchEvent(r))}var H={ignore:"[data-scroll-ignore]",header:null,topOnEmptyHash:!0,speed:500,clip:!0,offset:0,easing:"easeInOutCubic",customEasing:null,updateURL:!0,popstate:!0,emitEvents:!0};return function(o,e){var v,r,S,E,t,b,O={cancelScroll:function(e){cancelAnimationFrame(b),b=null,e||A("scrollCancel",v)}};O.animateScroll=function(i,c,e){var s,u,r,a,l,d,m,f,h,p,t,n,g=C(v||H,e||{}),y="[object Number]"===Object.prototype.toString.call(i),o=y||!i.tagName?null:i;(y||o)&&(s=I.pageYOffset,g.header&&!S&&(S=document.querySelector(g.header)),E=E||L(S),l=y?i:function(e,t,n,o){var r=0;if(e.offsetParent)for(;r+=e.offsetTop,e=e.offsetParent;);return r=Math.max(r-t-n,0),o&&(r=Math.min(r,w()-I.innerHeight)),r}(o,E,parseInt("function"==typeof g.offset?g.offset(i,c):g.offset,10),g.clip),d=l-s,m=w(),h=function(e,t){var n,o,r,a=I.pageYOffset;if(e==t||a==t||(s<t&&I.innerHeight+a)>=m)return O.cancelScroll(!0),o=t,r=y,0===(n=i)&&document.body.focus(),r||(n.focus(),document.activeElement!==n&&(n.setAttribute("tabindex","-1"),n.focus(),n.style.outline="none"),I.scrollTo(0,o)),A("scrollStop",g,i,c),!(b=u=null)},p=function(e){var t,n,o;r=(f+=e-(u=u||e))/parseInt(g.speed,10),a=s+d*(n=r=1<r?1:r,"easeInQuad"===(t=g).easing&&(o=n*n),"easeOutQuad"===t.easing&&(o=n*(2-n)),"easeInOutQuad"===t.easing&&(o=n<.5?2*n*n:(4-2*n)*n-1),"easeInCubic"===t.easing&&(o=n*n*n),"easeOutCubic"===t.easing&&(o=--n*n*n+1),"easeInOutCubic"===t.easing&&(o=n<.5?4*n*n*n:(n-1)*(2*n-2)*(2*n-2)+1),"easeInQuart"===t.easing&&(o=n*n*n*n),"easeOutQuart"===t.easing&&(o=1- --n*n*n*n),"easeInOutQuart"===t.easing&&(o=n<.5?8*n*n*n*n:1-8*--n*n*n*n),"easeInQuint"===t.easing&&(o=n*n*n*n*n),"easeOutQuint"===t.easing&&(o=1+--n*n*n*n*n),"easeInOutQuint"===t.easing&&(o=n<.5?16*n*n*n*n*n:1+16*--n*n*n*n*n),t.customEasing&&(o=t.customEasing(n)),o||n),I.scrollTo(0,Math.floor(a)),h(a,l)||(b=I.requestAnimationFrame(p),u=e)},(f=0)===I.pageYOffset&&I.scrollTo(0,0),t=i,n=g,y||history.pushState&&n.updateURL&&history.pushState({smoothScroll:JSON.stringify(n),anchor:t.id},document.title,t===document.documentElement?"#top":"#"+t.id),A("scrollStart",g,i,c),O.cancelScroll(!0),I.requestAnimationFrame(p))};function n(e){var t,n;!("matchMedia"in I&&I.matchMedia("(prefers-reduced-motion)").matches||0!==e.button||e.metaKey||e.ctrlKey)&&"closest"in e.target&&(r=e.target.closest(o))&&"a"===r.tagName.toLowerCase()&&!e.target.closest(v.ignore)&&r.hostname===I.location.hostname&&r.pathname===I.location.pathname&&/#/.test(r.href)&&(t=s(c(r.hash)),(n=(n=v.topOnEmptyHash&&"#"===t?document.documentElement:document.querySelector(t))||"#top"!==t?n:document.documentElement)&&(e.preventDefault(),O.animateScroll(n,r)))}function a(e){var t;null!==history.state&&history.state.smoothScroll&&history.state.smoothScroll===JSON.stringify(v)&&history.state.anchor&&((t=document.querySelector(s(c(history.state.anchor))))&&O.animateScroll(t,null,{updateURL:!1}))}function i(e){t=t||setTimeout(function(){t=null,E=L(S)},66)}return O.destroy=function(){v&&(document.removeEventListener("click",n,!1),I.removeEventListener("resize",i,!1),I.removeEventListener("popstate",a,!1),O.cancelScroll(),b=t=E=S=r=v=null)},O.init=function(e){if(!("querySelector"in document&&"addEventListener"in I&&"requestAnimationFrame"in I&&"closest"in I.Element.prototype))throw"Smooth Scroll: This browser does not support the required JavaScript methods and browser APIs.";O.destroy(),v=C(H,e||{}),S=v.header?document.querySelector(v.header):null,E=L(S),document.addEventListener("click",n,!1),S&&I.addEventListener("resize",i,!1),v.updateURL&&v.popstate&&I.addEventListener("popstate",a,!1)},O.init(e),O}})</script>
95<script data-version="2.0.25">!function(){var e=0;document.getElementsByClassName('header--fixed').length&&(e=document.getElementsByClassName('header--fixed')[0].clientHeight),new window.SmoothScroll('a[href*="#"]',{offset:e})}(),function(){const e=document.querySelectorAll('a');Array.prototype.forEach.call(e,(function(e,t){e.addEventListener('click',(function(e){window.SendEvent({siteId:'gn1bygqstteg',category:'button',name:e.target.innerText,data:{url:e.target.href},asBeacon:!0})}))}))}();</script>
95</body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.