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406<div class="sc-853321fc-2 dYBxhD"><button type="button" aria-label="Descubre más" class="sc-853321fc-0 ejINcW">Descubre más<svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M18.75 12H5.25M13.5 6.75 18.75 12l-5.25 5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><div class="sc-853321fc-1 hdIuoH"></div></div></div></div></div></div></a></div></div></div></div><div class="sc-8ba661f8-2 gJAwkA" style="opacity:0"><button type="button" disabled="" aria-label="Previous slide" class="sc-853321fc-0 hKsALy"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5.25 12h13.5M10.5 6.75 5.25 12l5.25 5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><button type="button" aria-label="Next slide" class="sc-853321fc-0 hKsALy"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M18.75 12H5.25M13.5 6.75 18.75 12l-5.25 5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></div></section><section id="wysiwyg" class="sc-a14661c8-0 lawRFi"><div class="sc-a7a4bf46-0 eBYYQp"><div class="sc-a14661c8-2 jerMbM"><div class="sc-a14661c8-1 oiacR"><div class="sc-a14661c8-3 imoOsD" style="opacity:0;transform:translateY(100px)"><div class="sc-a7a4bf46-0 dmbsXK"><div class="sc-a14661c8-4 dlyvim"><p class="screen-reader-text">Nuestros valores</p> 407<p class="h3">Somos la agencia de comunicación global que prioriza los medios ganados, dirigida por mentes estratégicas y creativas de primer nivel. Creamos valor compartido y sostenible para las empresas, para las personas y para la sociedad.</p> 408</div></div></div></div></div></div></section><section id="case-study-carousel" class="sc-d5c79f18-0 ijSyFg" style="opacity:0;transform:translateY(100px)"><div class="sc-a7a4bf46-0 eBYYQp"><div class="sc-d5c79f18-1 bjwIIk"><header class="sc-d5c79f18-2 eZleTb"><h2 class="sc-82f1eb9a-0 sc-d5c79f18-3 heqZkc h4"><a href="/nuestro-trabajo/">Nuestro trabajo</a></h2></header><div class="sc-49dcf454-0 cnBPaF sc-d5c79f18-5 iuirmI" style="opacity:0"><button type="button" aria-label="Previous slide" class="sc-853321fc-0 fHDkGD"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5.25 12h13.5M10.5 6.75 5.25 12l5.25 5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><span class="sc-71e00cf0-0 caBTWj"></span><button type="button" aria-label="Next slide" class="sc-853321fc-0 fHDkGD"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M18.75 12H5.25M13.5 6.75 18.75 12l-5.25 5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><div class="swiper sc-d5c79f18-4 lZRsl"><div class="swiper-wrapper"><div class="swiper-slide"><article class="sc-41e26ec-4 dNZCiS"><a href="/work/combatir-la-sequia-con-machine-learning/" aria-label="Combatir la sequÃa con Machine Learning" class="sc-41e26ec-6 dhMmzd"><div class="sc-41e26ec-5 koNxLj"><div class="sc-41e26ec-0 kdEpZw"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'
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408pa","link":{"url":"/news/mejor-agencia-de-comunicacion-de-europa/","external":false},"title":"Weber Shandwick, elegida la Mejor agencia de comunicación de Europa en los PRWeek Global Awards 2026","status":"publish","created":"2026-05-18 12:39:20","created_i18n":"18/05/2026","modified":"2026-05-18 12:39:20","lang":"es","translations":{"es":6756279083},"post_parent":0,"acf":{"author":{"author_type":"custom","custom_author":"","custom_authors":false,"existing_author":null},"featured_image":{"id":6756279084,"url":"https://cms.webershandwick.co.uk/es/wp-content/uploads/sites/4/2026/05/mejor-agencia-de-comunicacion-de-europa.png","width":1289,"height":992,"title":"mejor agencia de comunicacion de europa","name":"mejor-agencia-de-comunicacion-de-europa","alt":"mejor agencia de comunicacion de europa","caption":"","type":"image","mime_type":"image/png","sizes":{"placeholder":"data:image/png;base64,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"}},"teaser":"","excerpt":"\u003cp\u003eNos enorgullece anunciar que Weber Shandwick ha sido reconocida como la \u003cstrong\u003eMejor agencia de comunicación de Europa\u003c/strong\u003e en los prestigiosos \u003ca href=\"https://www.prweekglobalawards.com/\"\u003ePRWeek Global Awards\u003c/a\u003e 2026. En un entorno empresarial donde la reputación lo es todo, elegir al partner adecuado para gestionar la imagen de tu marca es una de las decisiones más crÃticas para los equipos de marketing y relaciones públicas. Las marcas necesitan socios estratégicos que no solo entiendan el ecosistema mediático y digital, sino que ofrezcan resultados tangibles y creatividad de vanguardia.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEsta semana hemos celebrado una velada histórica en Londres, llevándonos a casa ocho trofeos y barriendo en los máximos honores a nivel regional. La ceremonia, celebrada en el emblemático hotel Jumeirah Carlton Tower, reunió a los lÃderes del sector para premiar a las firmas que están definiendo el futuro de nuestra industria a nivel mundial.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e¿Por qué hemos sido elegidos la Mejor agencia de comunicación de Europa?\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSer nombrados la Mejor agencia de comunicación de Europa (Best Agency â Europe) no es solo un tÃtulo; es el reflejo de nuestro compromiso constante con la excelencia, la innovación y el impacto real en los negocios de nuestros clientes. En un mercado europeo caracterizado por su diversidad cultural y su complejidad regulatoria, nuestra red de profesionales ha demostrado una capacidad inigualable para navegar estos retos y entregar un trabajo creativo lÃder.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEste galardón subraya nuestra fortaleza para \u003cstrong\u003ediseñar estrategias de comunicación que trascienden fronteras\u003c/strong\u003e. Desde las oficinas en España hasta nuestros equipos en todo el continente, trabajamos con una metodologÃa integrada que une inteligencia de datos, creatividad y un profundo conocimiento de las audiencias locales. Para los directores de comunicación (Dircoms) y responsables de marketing, garantiza acceso a las tendencias más avanzadas y a un equipo capaz de proteger y proyectar su reputación en los escenarios más exigentes.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUn éxito que se extiende a Oriente Medio\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eNuestro dominio no se limitó al continente europeo. Weber Shandwick también fue coronada como la \u003cstrong\u003eMejor Agencia de Medio Oriente\u003c/strong\u003e (Best Agency â Middle East), un doblete que demuestra la escalabilidad de nuestra excelencia.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAdemás del reconocimiento general a la agencia, el equipo de Medio Oriente fue reconocido por su trabajo especÃfico con la empresa e\u0026amp;, llevándose el premio en la categorÃa de Corporate Branding. Este galardón certifica nuestra habilidad para construir o reposicionar identidades corporativas sólidas, una necesidad cada vez más demandada por las empresas en procesos de transformación digital y expansión internacional.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLiderazgo creativo a nivel global\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003ePara ser la Mejor agencia de comunicación de Europa y del mundo, la creatividad debe ser el motor de cada campaña. En Weber Shandwick, no entendemos las relaciones públicas sin ideas valientes. Este enfoque se vio recompensado de manera espectacular cuando nuestro Global Chief Creative Officer, Tom Beckman, fue nombrado \u003cstrong\u003eGlobal Professional â Agency\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEl liderazgo de Tom impulsa a todos nuestros equipos, incluyendo el de Weber Shandwick España, a desafiar las convenciones y a crear campañas que conectan emocionalmente con las audie
408ncias, ya sean consumidores finales, lÃderes de opinión o los propios empleados de una organización.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eImpacto sostenido en toda la red: El triunfo en Latinoamérica\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eÃl éxito se extiende por toda nuestra red global. La noche de los PRWeek Global Awards también trajo grandes noticias para América Latina. En colaboración con sus clientes, el equipo de México demostró por qué somos lÃderes globales al conseguir tres premios clave:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBest Campaign â LatAm (Mejor Campaña): Premiando la ejecución perfecta y la estrategia orientada a resultados.\u003c/li\u003e\n\u003cli\u003eCorporate Social Responsibility (Responsabilidad Social Corporativa): Destacando nuestra capacidad para comunicar el propósito de marca y las iniciativas de sostenibilidad, áreas crÃticas para la reputación corporativa moderna.\u003c/li\u003e\n\u003cli\u003eEmployee Communication (Comunicación Interna): Un premio vital para los departamentos de Recursos Humanos, demostrando nuestra eficacia a la hora de alinear, motivar y retener el talento a través de la comunicación interna.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEl valor de trabajar con lÃderes globales desde España\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e¿Qué significa este palmarés para las empresas en España? Significa que al colaborar con Weber Shandwick, los equipos de comunicación, marketing y talento están respaldados por las credenciales de la Mejor agencia de comunicación de Europa.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAportamos a cada proyecto local, independientemente de su tamaño, la robustez estratégica, las herramientas tecnológicas y el know-how que nos han hecho merecedores de estos ocho galardones internacionales. Ya sea para gestionar una crisis de reputación, lanzar un nuevo producto, mejorar el posicionamiento SEO/GEO corporativo o transformar la comunicación interna, nuestro equipo aplica los mismos estándares de calidad que hoy celebra la industria global.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSi tu empresa busca dar un salto cualitativo en su estrategia de reputación y visibilidad, asóciate con los mejores. Contacta con Weber Shandwick España y descubre cómo la Mejor agencia de comunicación de Europa puede ayudar a tu marca a alcanzar sus objetivos de negocio.\u003c/p\u003e\n","custom_link":"","header":{"text":{"color":""},"hide_menu":false,"additional_navigation":false}},"taxonomies":{"news_category":[{"id":125,"slug":"premios","name":"Premios","taxonomy":"news_category","lang":"es","count":23,"parent_id":0,"acf":null}],"news_tag":[]}},{"id":6756279065,"post_type":"news","archive_page_for_post_type":"","slug":"agencia-de-comunicacion-de-consumo","link":{"url":"/news/agencia-de-comunicacion-de-consumo/","external":false},"title":"El rol de una agencia de comunicación de consumo: construyendo marcas con alma y estrategia","status":"publish","created":"2026-05-18 10:20:35","created_i18n":"18/05/2026","modified":"2026-05-05 09:02:33","lang":"es","translations":{"es":6756279065},"post_parent":0,"acf":{"author":{"author_type":"custom","custom_author":"","custom_authors":false,"existing_author":null},"featured_image":{"id":6756279071,"url":"https://cms.webershandwick.co.uk/es/wp-content/uploads/sites/4/2026/04/agencia-de-comunicacion-de-consumo.png","width":1408,"height":768,"title":"agencia de comunicacion de consumo","name":"agencia-de-comunicacion-de-consumo-2","alt":"agencia de comunicacion de consumo","caption":"","type":"image","mime_type":"image/png","sizes":{"placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAoAAAAFCAMAAABLuo1aAAAAk1BMVEXn49jv6uDq6OG8tquOhnyempe/vbiooJagn5uovMV8dGm1raSgl46oopZ7bF1nYFmTin5tYFViYl9xdXNVTER3bWJZT0SomISOdV91YE9qY1lBTFRha25dSzyQi4dPS0NJR0F/cWRxYlRdVElFS05JWV9cV0uBeG+OhXuBfnWhlYSwlHKIf2GZjHhwZlqAfHddWU5973lxAAAAP0lEQVQI12NgYGRiZmFlY+fgZODi5uHl4xcQFBJmEBEVE5eQlJKWkWWQk1dQVFIWVFFVY1DX0NTS1tHV0zcAAFW/BKorbqvwAAAAAElFTkSuQmCC"}},"teaser":"","excerpt":"\u003cp\u003eEn un mercado saturado donde la atención es el activo más valioso, ¿\u003cstrong\u003ecómo puede una marca de consumo dejar una huella
408imborrable\u003c/strong\u003e? La respuesta va mucho más allá de la simple visibilidad. Exige una estrategia sofisticada, y a menudo, la colaboración con una agencia de comunicación de consumo que sepa cómo ganar relevancia, construir confianza y dotar a la marca de un propósito que conecte.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eRecientemente, Raquel Rellán, Vicepresidenta y Directora de Consumo en Weber Shandwick España, durante su participación en las MARCOM Speaker Series de \u003ca href=\"https://www.ie.edu/es/business-school/\"\u003eIE Business School,\u003c/a\u003e compartió \u003ca href=\"https://www.linkedin.com/posts/raquel-rell%C3%A1n-x-weber-shandwick-ugcPost-7455565493123563520-XLsv/?utm_source=social_share_send\u0026amp;utm_medium=member_desktop_web\u0026amp;rcm=ACoAAAN4V7sBDdM86YMDtk4bwxpLaVTAXqH6cgw\"\u003euna visión clara sobre lo que define el éxito de las marcas hoy\u003c/a\u003e: estrategia, creatividad e impacto.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEstas son sus reflexiones, destacando el papel crucial que juega una agencia de comunicación de consumo a la hora de transformar estas ideas en resultados tangibles.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGanar la atención, la misión de una agencia de comunicación de consumo\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eDurante años, la comunicación se basó en la interrupción. Hoy, esa fórmula está agotada. Como bien señalaba Raquel, el error más común es \u0026#8220;interrumpir en lugar de ganarse la atención\u0026#8221;.\u003c/p\u003e\n\u003cp\u003eEl verdadero desafÃo, tanto para las marcas como para su agencia de comunicación, es captar la atención del consumidor de forma orgánica. El trabajo de una agencia experta consiste precisamente en esto: \u003cstrong\u003eofrecer valor, contar historias que resuenen y crear contenido\u003c/strong\u003e que la gente elija activamente consumir. Se trata de pasar de ser un ruido de fondo a ser la conversación principal.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCreatividad y consistencia, la firma de una gran agencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eA menudo surge el debate: ¿qué es más importante, la creatividad o la consistencia? La respuesta de Raquel es contundente: \u0026#8220;tienes que elegir ambas\u0026#8221;. Aquà es donde la pericia de una agencia de comunicación de consumo se vuelve indispensable.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreatividad en comunicación: Es la \u0026#8220;magia\u0026#8221; que nos hace destacar. Una buena agencia aporta la idea inesperada y la campaña sorprendente que captura la imaginación del público.\u003c/li\u003e\n\u003cli\u003eConsistencia de marca: Es el pilar que construye la lealtad. La agencia asegura que, sin importar el canal, la esencia de la marca permanezca intacta, permitiendo generar confianza de marca a largo plazo.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eUna sin la otra está incompleta. La creatividad sin consistencia es un destello fugaz. La consistencia sin creatividad es monotonÃa. El valor de una agencia de comunicación de consumo lÃder reside en su capacidad para orquestar ambas y generar un impacto de marca duradero.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMarcas con alma y relevancia cultural: El enfoque estratégico\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e¿Qué hace que una marca trascienda? Según Raquel, la clave está en \u0026#8220;marcas con alma que son\u003cstrong\u003e culturalmente relevantes\u003c/strong\u003e\u0026#8220;.\u003c/p\u003e\n\u003cp\u003eUna marca con alma tiene un propósito claro más allá del beneficio económico. Pero definir y comunicar ese propósito requiere una estrategia. Una agencia de comunicación de consumo ayuda a una marca a encontrar su voz, a \u003cstrong\u003eparticipar de forma auténtica en la conversación social y a conectar con su comunidad.\u003c/strong\u003e La relevancia cultural en marcas no se trata de seguir tendencias, sino de entender y formar parte de la cultura que define a su audiencia.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEsta conexión emocional, guiada por una estrategia experta, es la base de una comunicación y fidelización de clientes realmente efectiva.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEl punto de partida: la escucha activa como herramienta\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEntonces, ¿cuál es el primer paso? Raquel lo resume en una acción fundamental: \u0026#8220;empezar a escuchar\u0026#8221;.\u003c/p\u003e\n\u003cp\u003eLa importancia de la escucha social es el pilar sobre el que cualquier agencia de comunicación de consumo construye sus estrategias. Utilizar herramientas de \u003ca href=\"https://cms.webershandwick.co.uk/es/news/social-listening-estrategia-de-comunicacion/\"\u003esocial listening\u003c/a\u003e permite entender a la audiencia en sus propios términos, interpretar sentimientos y detectar oportunidades. El marketing de escucha es la diferencia entre suponer lo que el cliente quiere y saberlo con certeza.\u003c/p\u003e\n\u003cp\u003eEscuchar es el punto de partida para que una agencia pueda desarrollar una estrategia de comunicación de marca que funcione y construir una marca con alma.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eElige una agencia de comunicación de consumo que construya marcas inolvidables\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLa visión de Raquel Rellán nos recuerda que construir una marca lÃder exige más que un buen producto. Requiere una estrategia inteligente, una creatividad audaz y un profundo respeto por la audiencia. La elección de una agencia de comunicación de consumo adecuada es una decisión vital. Se trata de encontrar un socio que no solo ejecute campañas, sino que ayude a construir el alma de la marca.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e¿Buscas una agencia de comunicación de consumo que te ayude a ser imposible de ignorar?\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n","custom_link":"","header":{"text":{"color":""},"hide_menu":false,"additional_navigation":false}},"taxonomies":{"news_category":[{"id":123,"slug":"thought-leadership","name":"Thought Leadership","taxonomy":"news_category","lang":"es","count":34,"parent_id":0,"acf":null}],"news_tag":[]}},{"id":6756279015,"post_type":"news","archive_page_for_post_type":"","slug":"que-hace-una-agencia-de-influencers-y-como-elegirla","link":{"url":"/news/que-hace-una-agencia-de-influencers-y-como-elegirla/","external":false},"title":"¿Qué hace una agencia de influencers y cómo elegirla?","status":"publish","created":"2026-05-11 08:56:32","created_i18n":"11/05/2026","modified":"2026-04-28 11:52:00","lang":"es","translations":{"es":6756279015},"post_parent":0,"acf":{"author":{"author_type":"custom","custom_author":"","custom_authors":false,"existing_author":null},"featured_image":{"id":6756279045,"url":"https://cms.webershandwick.co.uk/es/wp-content/uploads/sites/4/2026/04/elegir-un
408a-agencia-de-marketing-de-influencers-e1777294125834.png","width":1024,"height":580,"title":"elegir una agencia de marketing de influencers","name":"elegir-una-agencia-de-marketing-de-influencers","alt":"","caption":"","type":"image","mime_type":"image/png","sizes":{"placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAoAAAAGCAMAAADNLv/0AAAAtFBMVEVpWkpzYlJzYU9jVUacj4DQxbmtnpBTMyBAIhEzGgyejX2yoZCfkYONhHunnpPY0MbYz8V9Z1g8IRA2HA2zopHAsJ+0pZa2rKKnmo7Hu6/Z0ce1qp9JOCw0Ihe5pZC/q5amjnmZh3pxZFiEaFfEsqTUzMOXk4wvMTCwnYm+qZKEZlCAaFhLRT4+KR11WUm7saZhY2AkKyyum4e0oY15XktsUD5iU0dIPDNJQzxKTUwwOTwsOD2Br2bAAAAASElEQVQI1wXBgwHAAAwAsM62bdv6/68lAAiK4QRJ0QywHC+IkqyoGuiGadmO6/kBhFGcpFlelBXUTdv1wzjNC6zbfpzX/bzfD5dLBusp5PL7AAAAAElFTkSuQmCC"}},"teaser":"","excerpt":"\u003cp data-start=\"570\" data-end=\"990\"\u003eEl \u003cstrong data-start=\"573\" data-end=\"601\"\u003emarketing de influencers\u003c/strong\u003e se ha consolidado como una de las disciplinas más relevantes dentro de la comunicación y el marketing actuales. En un entorno digital saturado de mensajes, las marcas necesitan credibilidad, relevancia y conexiones reales con sus audiencias. En este contexto, contar con una \u003cstrong\u003eagencia de influencers\u003c/strong\u003e que trabaje desde una perspectiva estructurada y orientada a resultados resulta clave.\u003c/p\u003e\n\u003cp data-start=\"992\" data-end=\"1223\"\u003eEn \u003cstrong data-start=\"995\" data-end=\"1014\"\u003eWeber Shandwick\u003c/strong\u003e, como \u003cstrong data-start=\"1021\" data-end=\"1088\"\u003eagencia de influencers y consultora de comunicación estratég
408ica\u003c/strong\u003e, ayudamos a las marcas a diseñar y ejecutar campañas con influencers que generan impacto real, conversación y resultados medibles.\u003c/p\u003e\n\u003ch3 data-start=\"992\" data-end=\"1223\"\u003e\u003c/h3\u003e\n\u003ch3 data-start=\"992\" data-end=\"1223\"\u003e\u003cstrong\u003e¿Qué hace una agencia de influencers?\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-start=\"1276\" data-end=\"1593\"\u003eMás allá de seleccionar perfiles con muchos seguidores o gestionar colaboraciones puntuales, el verdadero valor de una agencia de influencers está en integrar a los creadores de contenido dentro de la estrategia global de comunicación de la marca, asegurando coherencia entre mensaje, contexto y audiencia.\u003c/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1608\"\u003eEsto implica:\u003c/p\u003e\n\u003cul data-start=\"1609\" data-end=\"1929\"\u003e\n\u003cli data-start=\"1609\" data-end=\"1710\"\u003e\n\u003cp data-start=\"1611\" data-end=\"1710\"\u003eIdentificar influencers alineados con los valores, el propósito y el posicionamiento de la marca.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli data-start=\"1711\" data-end=\"1783\"\u003e\n\u003cp data-start=\"1713\" data-end=\"1783\"\u003eDiseñar mensajes coherentes con el canal, el momento y la audiencia.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli data-start=\"1784\" data-end=\"1854\"\u003e\n\u003cp data-start=\"1786\" data-end=\"1854\"\u003eAcompañar a los creadores durante todo el proceso de colaboración.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli data-start=\"1855\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1857\" data-end=\"1929\"\u003eMedir resultados y extraer aprendizajes para optimizar futuras acciones.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp data-start=\"1931\" data-end=\"2068\"\u003eEste enfoque es el que diferencia una activación táctica de una campaña de marketing de influencers eficaz y sostenible en el tiempo.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3 data-start=\"1931\" data-end=\"2068\"\u003e\u003cstrong\u003eBeneficios de trabajar con una agencia especializada\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp data-start=\"2147\" data-end=\"2241\"\u003eApostar por una agencia de marketing de influencers aporta ventajas claras para las marcas:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"2243\" data-end=\"2286\"\u003e\u003cstrong\u003eConexión y confianza con la audiencia\u003c/strong\u003e: Los influencers mantienen una relación cercana con sus comunidades, lo que permite trasladar los mensajes de marca de forma creÃble, natural y contextualizada.\u003c/li\u003e\n\u003cli data-start=\"2448\" data-end=\"2486\"\u003e\u003cstrong\u003eAlcance y amplificación orgánica\u003c/strong\u003e: Las campañas con influencers generan conversación, compartidos y visibilidad más allá de los canales propios de la marca, ampliando el impacto del mensaje.\u003c/li\u003e\n\u003cli data-start=\"2648\" data-end=\"2677\"\u003e\u003cstrong\u003eEngagement y relevancia\u003c/strong\u003e: El contenido creado por influencers suele registrar tasas de interacción superiores a otros formatos, especialmente cuando existe una buena alineación entre creador, mensaje y audiencia.\u003c/li\u003e\n\u003cli data-start=\"2648\" data-end=\"2677\"\u003e\u003cstrong\u003eSegmentación del mensaje\u003c/strong\u003e: Cada influencer conecta con un público concreto, lo que permite adaptar los mensajes de marca a distintos perfiles, intereses y contextos.\u003c/li\u003e\n\u003cli data-start=\"2648\" data-end=\"2677\"\u003e\u003cstrong\u003eResultados medibles\u003c/strong\u003e: Una agencia de influencers trabaja con métricas claras como el alcance, engagement, recuerdo, percepción de marca, entre otros.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCómo elegir una buena agencia de marketing de influencers\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cspan data-markdown-start-index=\"383\"\u003eElegir el socio adecuado para desarrollar tu estrategia de marketing de influencers es una decisión crucial. No todas las agencias ofrecen el mismo nivel de especialización, enfoque estratég
408ico o capacidad de medición. Estos son los factores clave que creemos que debes evaluar para tomar la mejor decisión:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan data-markdown-start-index=\"795\"\u003eExperiencia y especialización sectorial\u003c/span\u003e\u003c/strong\u003e\u003cspan data-markdown-start-index=\"837\"\u003e: Investiga si la agencia tiene un conocimiento profundo de tu industria. \u003c/span\u003e\u003cspan data-markdown-start-index=\"935\"\u003eUna agencia que entiende tu nicho de mercado será capaz de diseñar campañas más efectivas y conectar con los influencers adecuados. \u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan data-markdown-start-index=\"1240\"\u003eEnfoque estratégico integral\u003c/span\u003e\u003c/strong\u003e\u003cspan data-markdown-start-index=\"1271\"\u003e: Averigua si la agencia va más allá de la simple gestión de contactos y ofrece un servicio completo. \u003c/span\u003e\u003cspan data-markdown-start-index=\"1432\"\u003eEsto incluye el diseño de la estrategia, la creación de contenido, la ejecución de la campaña, el análisis de resultados y la optimización. \u003c/span\u003e\u003cspan data-markdown-start-index=\"1602\"\u003e \u003c/span\u003e\u003cspan data-markdown-start-index=\"1634\"\u003eUna buena agencia n
408o solo actúa como intermediaria, sino que se convierte en un socio estratégico.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan data-markdown-start-index=\"1729\"\u003eTransparencia y capacidad de medición\u003c/span\u003e\u003c/strong\u003e\u003cspan data-markdown-start-index=\"1769\"\u003e: \u003c/span\u003e\u003cspan data-markdown-start-index=\"1867\"\u003e \u003c/span\u003e\u003cspan data-markdown-start-index=\"1900\"\u003eAsegúrate de que trabajen con métricas claras y proporcionen informes detallados que midan el impacto real de las campañas. Pregunta sobre las herramientas que utilizan para analizar el rendimiento, la credibilidad y la audiencia de los influencers. \u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan data-markdown-start-index=\"2212\"\u003eCalidad y diversidad de su red de contactos\u003c/span\u003e\u003c/strong\u003e\u003cspan data-markdown-start-index=\"2257\"\u003e: La red de contactos de una agencia es uno de sus mayores activos. \u003c/span\u003e\u003cspan data-markdown-start-index=\"2352\"\u003e \u003c/span\u003e\u003cspan data-markdown-start-index=\"2385\"\u003eValora si trabajan con agencias de representación diversas: no solo macroinfluencers, sino también perfiles micro y nicho que puedan aportar autenticidad y un mayor engagement a tus campañas. \u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"container link \"\u003e\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWeber Shandwick como agencia de influencers\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-start=\"4368\" data-end=\"4685\"\u003ePara que las campañas con creadores aporten valor real, es fundamental contar con una agencia de influencers con experiencia, metodologÃa y capacidad de análisis. En Weber Shandwick abordamos el marketing de influencers como una disciplina integrada dentro de la comunicación global de las organizaciones.\u003c/p\u003e\n\u003cp data-start=\"4687\" data-end=\"4825\"\u003eNuestro objetivo no es solo amplificar mensajes, sino construir relaciones, generar confianza y obtener resultados medibles a largo plazo. Para ello tenemos nuestra metodologÃa de trabajo que se basa en 4 pasos:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"4687\" data-end=\"4825\"\u003e\u003cstrong\u003eIdentificación de los influencers adecuados\u003c/strong\u003e: Seleccionamos perfiles relevantes en función de su audiencia, afinidad con la marca, sector, nivel de engagement y valores. Para ello utilizamos herramientas especializadas como \u003cstrong data-start=\"3665\" data-end=\"3678\"\u003eKolsquare\u003c/strong\u003e, que nos permiten tomar decisiones basadas en datos reales.\u003c/li\u003e\n\u003cli data-start=\"4687\" data-end=\"4825\"\u003e\u003cstrong\u003eEvaluación y validación\u003c/strong\u003e: Analizamos tanto métricas cuantitativas como cualitativas, evaluando el alcance real, la calidad de la comunidad, la reputación, la credibilidad y la coherencia con la marca.\u003c/li\u003e\n\u003cli data-start=\"4687\" data-end=\"4825\"\u003e\u003cstrong\u003eGestión de colaboracione\u003c/strong\u003es: Acompañamos a los influencers en todo el proceso, definiendo entregables claros, supervisando los mensajes y asegurando coherencia en los mensajes.\u003c/li\u003e\n\u003cli data-start=\"4687\" data-end=\"4825\"\u003e\u003cstrong\u003eMedición y reportes\u003c/strong\u003e: Informes detallados que permiten medir el impacto de la campaña.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTrabajar con creadores de contenido desde una visión estratég
408ica, apoyada en datos y alineada con los valores de la marca, permite desarrollar campañas con influencers más eficaces.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n","custom_link":"","header":{"text":{"color":""},"hide_menu":false,"additional_navigation":false}},"taxonomies":{"news_category":[{"id":131,"slug":"palabra-de-experto","name":"Palabra de Experto","taxonomy":"news_category","lang":"es","count":19,"parent_id":0,"acf":null}],"news_tag":[]}}]},"container":{"no_gutters":false,"size":""},"id":"news"}],"featured_image":false,"settings":{"header":{"text":{"color":"#FFFFFF"},"hide_menu":false,"additional_navigation":[]},"general":{"text":{"pre_load_color":"#FFFFFF","color":"#000000"},"background":{"variant":"gradient","solid":false,"gradient":{"main_colors":"HOME_PAGE"}},"hide_menus":false,"only_modules":false},"footer":{"text":{"color":"#FFFFFF","hover_color":"#00C9FF"},"background":{"color":"#000000"},"image":false,"show_related_post":false,"related_post":{"scroll_message":"","post_link":null}}},"author_type":null,"author":null},"taxonomies":[],"yoast_seo":{"title":"Weber Shandwick - Communications and Public Relations Agency","meta_description":"Headquartered in London, Weber Shandwick UK and Ireland is a hyper-connected, multi-award winning network of offices, born in public relations and built to deliver high-value, high-impact communications and business solutions for clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"open_graph_title":"Weber Shandwick - Communications and Public Relations Agency","open_graph_description":"Headquartered in London, Weber Shandwick UK and Ireland is a hyper-connected, multi-award winning network of offices, born in public relations and built to deliver high-value, high-impact communications and business solutions for clients.","open_graph_images":{"https://cms.webershandwick.co.uk/es/wp-content/uploads/sites/4/2023/06/Logo-OG-Image.png":{"width":2048,"height":1075,"filesize":25686,"url":"https://cms.webershandwick.co.uk/es/wp-content/uploads/sites/4/2023/06/Logo-OG-Image.png","path":"/var/www/wpws2023/www/wp-content/uploads/sites/4/2023/06/Logo-OG-Image.png","size":"full","id":6756274374,"alt":"","pixels":2201600,"type":"image/png"}},"open_graph_url":"https://cms.webershandwick.co.uk/es/","open_graph_site_name":"Webershandwick - Spain","open_graph_locale":"en_GB","twitter_title":"","twitter_description":"","twitter_image":"","canonical":"https://cms.webershandwick.co.uk/es/"}},"notFound":false},"__N_SSG":true},"page":"/","query":{},"buildId":"3gohVzPpXOjrHC3LVghJO","isFallback":false,"isExperimentalCompile":false,"gsp":true,"locale":"es","locales":["en","sv","en-be","es","de","nl","en-ch","fr","el","en-mt","it"],"defaultLocale":"en","domainLocales":[{"domain":"webershandwick.co.uk","defaultLocale":"en"},{"domain":"primewebershandwick.com","defaultLocale":"sv","locales":["sv"]},{"domain":"webershandwick.eu","defaultLocale":"en-be","locales":["en-be"]},{"domain":"webershandwick.es","defaultLocale":"es","locales":["es"]},{"domain":"webershandwick.de","defaultLocale":"de","locales":["de"]},{"domain":"webershandwick.nl","defaultLocale":"nl","locales":["nl"]},{"domain":"webershandwick.ch","defaultLocale":"en-ch","locales":["en-ch"]},{"domain":"webershandwick.fr","defaultLocale":"fr","locales":["fr"]},{"domain":"webershandwick.gr","defaultLocale":"el","locales":["el"]},{"domain":"webershandwickmenat.com","defaultLocale":"en-mt","locales":["en-mt"]},{"domain":"webershandwick.it","defaultLocale":"it","locales":["it"]}],"scriptLoader":[{"id":"google-recaptcha-v3","src":"https://www.google.com/recaptcha/api.js?render=6LdWtNUpAAAAANJBIkN8_LagZ85imQ8i_CtLRVPg","strategy":"lazyOnload","defer":true},{"id":"onetrust-consent-sdk-callback","strategy":"afterInteractive","defer":true,"children":"function OptanonWrapper() { document.getElementById(\"onetrust-banner-sdk\").tabIndex = -1; }"}]}</script>
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