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id="The-CMO-Survey"></path> 257 </g> 258 </g> 259 </svg> 260 </a><!-- mobile-logo-link --> 261 </div> 262 <button class="menu-toggle" aria-controls="primary-menu" aria-expanded="false"><i class="fa fa-bars"></i></button> 263 </nav><!-- #site-navigation --> 264 265 </div><!--.container--> 266 267 </header><!-- #masthead --> 268 </div> 269 <div id="primary" class="content-area"> 270 <main id="main" class="site-main" role="main"> 271 <section class="main-hero"> 272 <div class="outer-bg-div"></div> 273 <div class="container-fluid position-relative"> 274 <div class="inner-bg-div"></div> 275 <div class="content-container"> 276 <h1 class="hero-header">CMO <strong>Insights</strong></h1> 277 278 <p> 279 Marketing leaders share views on best practices in marketing strategy, capabilities, and metrics. </p> 280 </div> 281 </div> 282</section> 283<div class="container-fluid"> 284 285 <div class="user-content"> 286 287 <div class="simplesocialbuttons simplesocial-simple-icons 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From insights to accountability, she describes the organization, processes, metrics and talent management strategies important to this effort.</p> 328<p><a href="https://cmosurvey.org/about/cmo-insights/kim-feil-chief-marketing-officer-walgreens-2/">Read</a></p> 329</div> 330</div> 331<hr /> 332<div class="row"> 333<div class="col-md-3"><img loading="lazy" decoding="async" class="alignleft wp-image-13406" src="https://cmosurvey.org/wp-content/uploads/2024/03/Philips-logo-300x55-1.png" alt="Philips Logo" width="215" height="39" /></div> 334<div class="col-md-9"> 335<h2>Philips</h2> 336<p>Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMOâs mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philipsâ engagement with LinkedIn and social media metrics.</p> 337<p><a href="https://cmosurvey.org/about/cmo-insights/kim-feil-chief-marketing-officer-walgreens/">Watch</a></p> 338</div> 339</div> 340<hr /> 341<div class="row"> 342<div class="col-md-3"><img loading="lazy" decoding="async" class="size-full wp-image-13408 alignleft" src="https://cmosurvey.org/wp-content/uploads/2024/03/PNGPIX-COM-Walmart-Logo-PNG-Transparent-300x86-1.png" alt="Walmart Logo" width="300" height="86" /></div> 343<div class="col-md-9"> 344<h2>Walmart</h2> 345<p>Executive Vice President and Chief Marketing Officer Stephen Quinn describes how Walmart rebuilt its customer focus. Key steps involved harnessing internal support, generating market insight, using customer-focused metrics, living the brand internally, and building marketing talent. The results have been impressive for this world-class retailer.</p> 346<p><a href="https://cmosurvey.org/about/cmo-insights/stephen-quinn-chief-marketing-officer-walmart/">Read</a></p> 347</div> 348</div> 349<hr /> 350<div class="row"> 351<div class="col-md-3"><img loading="lazy" decoding="async" class="alignleft wp-image-13409" src="https://cmosurvey.org/wp-content/uploads/2024/03/Procter_and_Gamble_Logo.svg_-300x131-1.png" alt="Procter and Gamble" width="200" height="87" /></div> 352<div class="col-md-9"> 353<h2>P&G</h2> 354<p>Global Marketing Officer Marc Pritchard shares his viewpoints on how marketing contributes to P&Gâs performance. He talks about how P&G learns about customers and how it is relentless in its attention to building loyal customers and strong brands in the store, on the web, and around the world.</p> 355<p><a href="https://cmosurvey.org/about/cmo-insights/marc-s-pritchard-global-marketing-officer-procter-gamble/">Listen</a></p> 356</div> 357</div> 358 359 </div> 360 361</div> 362 363 364 </main><!-- #main --> 365 </div><!-- #primary --> 366 367 <footer id="colophon" class="site-footer" role="contentinfo"> 368
369 <section class="footer-cta-area section-box-shadow"> 370 <div class="container-fluid"> 371 <div class="footer-cta-wrapper"> 372 373 <article id="wysiwyg_widgets_widget-8" class="widget widget_wysiwyg_widgets_widget footer-cta-widget"><!-- Widget Content Blocks - https://wordpress.org/plugins/wysiwyg-widgets/ --><h3 class="cta-widget-title montserrat-heading">Mission</h3><p>The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.</p> 374</article><article id="wysiwyg_widgets_widget-7" class="widget widget_wysiwyg_widgets_widget footer-cta-widget"><!-- Widget Content Blocks - https://wordpress.org/plugins/wysiwyg-widgets/ --><h3 class="cta-widget-title montserrat-heading">Survey Partners</h3><h3><img class="alignnone size-full wp-image-13897" src="https://cmosurvey.org/wp-content/uploads/2024/03/surveypartners-3.png" alt="Survey Partners logo" width="261" height="64" /></h3> 375<h3></h3> 376<h3 class="cta-widget-title montserrat-heading">Survey Founder & Director</h3> 377<p class="copy-small"><a href="https://www.fuqua.duke.edu/faculty/christine-moorman" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="15">Christine Moorman</a> is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University.</p> 378</article><article id="wysiwyg_widgets_widget-9" class="widget widget_wysiwyg_widgets_widget footer-cta-widget"><!-- Widget Content Blocks - https://wordpress.org/plugins/wysiwyg-widgets/ --><h3 class="cta-widget-title montserrat-heading">Resources</h3><div class="footer-cta-image-copy-container"> 379<ul> 380<li class="copy-small"><a href="/results">Survey Results and Reports</a></li> 381<li class="copy-small"><a href="/blog/">CMO Survey Blog</a></li> 382<li class="copy-small"><a href="/about">About the Survey, Partners, and Fellows</a></li> 383<li class="copy-small"><a href="/participate">Participate in the Survey</a></li> 384<li class="copy-small"><a href="/media-release/">Browse the Media</a></li> 385<li class="copy-small"><a href="/about/cmo-insights/">CMO Insights: Interviews with Marketing Leaders</a></li> 386<li class="copy-small"><a href="/award-winners/">CMO Survey Award for Marketing Excellence</a></li> 387</ul> 388</div> 389<ul class="social-media-links"> 390<li> 391<ul class="social-media-links"> 392<li class="link-item"> 393 <a href="http://www.linkedin.com/pub/christine-moorman/14/428/142" target="_blank" rel="noopener noreferrer"><i class="fa fa-linkedin"></i></a> <a href="http://twitter.com/chrismoorman" target="_blank" rel="noopener noreferrer"><i class="fa fa-twitter"></i></a> <span>Follow Christine Moorman</span> 394 </li> 395<p><!-- 396 397 398<li class="link-item"><a href="http://www.facebook.com/thecmosurvey" target="_blank" rel="noopener noreferrer"><i class="fa fa-facebook"></i><span>CMO Survey on Facebook</span></a></li> 399 400 401--></p> 402<ul class="social-media-links"> 403<li class="link-item"><a href="/feed" target="_blank" rel="noopener noreferrer"><i class="fa fa-rss"></i>CMO Survey RSS Feed</a></li> 404<li class="link-item"> 405 <a href="https://www.linkedin.com/company/thecmosurvey" target="_blank" rel="noopener noreferrer"><i class="fa fa-linkedin"></i></a> Follow The CMO Survey </li> 406</ul> 407</article> 408 </div> 409 410 </div> 411 412 </section> 413 414 415 <div class="container-fluid"> 416 <div class="footer-copy-container"> 417 418 <p class="copy-xtra-small">© Copyright 2026, World Market Watch LLC. The CMO Survey is a federally registered trademark. All rights and remedies are herein expressly reserved.</p> 419 420 </div> 421 </div> 422 </footer><!-- #colophon --> 423</div><!-- #page --> 424
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428<script id="ssb-front-js-js-extra"> 429var SSB = {"ajax_url":"https://cmosurvey.org/wp-admin/admin-ajax.php","share_track_nonce":"90b107a472","share_trackable_networks":["twitter","pinterest","linkedin","reddit","whatsapp","viber","messenger","email","copylink","print","bluesky","telegram","threads","mastodon","vk","snapchat","fbshare"],"popup_features":"menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600","i18n":{"hide_bar":"Hide social sharing bar","show_bar":"Show social sharing bar"}}; 430//# sourceURL=ssb-front-js-js-extra 431</script>
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432<script id="ssb-front-js-js" src="https://cmosurvey.org/wp-content/plugins/simple-social-buttons/assets/js/front.min.js?ver=7.1.0"></script>
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432
433<script id="cmo-video-modal-js" src="https://cmosurvey.org/wp-content/themes/cmo/js/video-modal.js"></script>
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434<script id="fancybox-js" src="https://cmosurvey.org/wp-content/themes/cmo/js/jquery.fancybox.js?ver=7.1.2"></script>
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435<script id="fancybox_media-js" src="https://cmosurvey.org/wp-content/themes/cmo/js/jquery.fancybox-media.js?ver=7.1.2"></script>
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436<script id="ra_main-js" src="https://cmosurvey.org/wp-content/themes/cmo/js/ra_main.js?ver=7.1.2"></script>
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437<script id="jetpack-stats-js-before"> 438_stq = window._stq || []; 439_stq.push([ "view", {"v":"ext","blog":"234306653","post":"9372","tz":"0","srv":"cmosurvey.org","j":"1:16.2"} ]); 440_stq.push([ "clickTrackerInit", "234306653", "9372" ]); 441//# sourceURL=jetpack-stats-js-before 442</script>
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442
443<script data-wp-strategy="defer" defer fetchpriority="low" id="jetpack-stats-js" src="https://stats.wp.com/e-202640.js"></script>
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444<script type="speculationrules"> 445{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/cmo/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} 446</script>
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447<script id="wp-emoji-settings" type="application/json"> 448{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://cmosurvey.org/wp-includes/js/wp-emoji-release.min.js?ver=7.1.2"}} 449</script>
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449
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.