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2461087.39654,47.75 C1088.12077,48.4852978 1088.94932,49.0673998 1089.88222,49.4963235 C1090.81512,49.9252472 1091.80939,50.1397059 1092.86504,50.1397059 C1093.57699,50.1397059 1094.27052,50.047795 1094.94564,49.8639706 C1095.62077,49.6801461 1096.25292,49.4166684 1096.84213,49.0735294 C1097.43133,48.7303904 1097.94687,48.3198553 1098.38877,47.8419118 C1098.83067,47.3639682 1099.18664,46.8431401 1099.45669,46.2794118 L1100.59826,46.5735294 C1100.32821,47.2352974 1099.92928,47.8541638 1099.40145,48.4301471 C1098.87363,49.0061303 1098.26602,49.4963215 1097.57862,49.9007353 C1096.89122,50.3051491 1096.14246,50.6237733 1095.3323,50.8566176 C1094.52215,51.0894619 1093.68746,51.2058824 1092.82821,51.2058824 Z M1100.74556,40.7647059 C1100.67191,39.5637195 1100.41414,38.4607893 1099.97224,37.4558824 C1099.53034,36.4509754 1098.94728,35.580886 1098.22306,34.8455882 C1097.49883,34.1102904 1096.67028,33.5404432 1095.73738,33.1360294 C1094.80448,32.7316156 1093.79794,32.5294118 1092.71774,32.5294118 C1091.63754,32.5294118 1090.631,32.737743 1089.6981,33.1544118 C1088.7652,33.5710805 1087.94278,34.1470551 1087.23083,34.8823529 C1086.51888,35.6176507 1085.9481,36.4877401 1085.51847,37.4926471 C1085.08885,38.497554 1084.83721,39.5882294 1084.76356,40.7647059 L1100.74556,40.7647059 Z M1107.70547,57.8602941 C1108.14737,57.8602941 1108.53402,57.8357846 1108.86545,57.7867647 C1109.19688,57.7377449 1109.42396,57.6642162 1109.54671,57.5661765 C1109.62036,57.5171566 1109.71242,57.3946088 1109.8229,57.1985294 C1109.93337,57.00245 1110.10522,56.6654436 1110.33845,56.1875 C1110.57167,55.7095564 1110.8724,55.041671 1111.24066,54.1838235 L1112.67683,50.8382353 L1103.94933,31.7205882 L1105.31185,31.7205882 L1113.33967,49.5147059 L1120.9256,31.7205882 L1122.17765,31.7205882 L1111.20383,57.3088235 C1110.90923,57.9951015 1110.53485,58.4485283 1110.08067,58.6691176 C1109.6265,58.889707 1109.08027,59 1108.44196,59 L1107.70547,59 L1107.70547,57.8602941 Z" id="The-CMO-Survey"></path>
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270                 <div id="text-10" class="widget-odd widget-last widget-first widget-1 widget widget_text">			<div class="textwidget"><h1 class="hero-header">Read the <strong>Blog</strong></h1>
271  <p>Read Professor Moorman’s analysis of key survey results.  </p></div>
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284    <article class="blog-post">
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287        <!--         <div class="media-container side left-side"> -->
288
289            <!-- <a href="https://cmosurvey.org/marketing-contracts-under-economic-pressure-despite-growing-value-and-ai-gains/" class="preview-image" style="background-image:url(https://cmosurvey.org/wp-content/uploads/2026/03/Launch-Slide-1.png);"> -->
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295
296           <a href="https://cmosurvey.org/marketing-contracts-under-economic-pressure-despite-growing-value-and-ai-gains/" class="post-title-link">
297               <h2 class="post-title">Marketing Contracts Under Economic Pressure Despite Growing Value and AI Gains</h2><!-- post-title -->
298           </a><!-- post-title-link -->
299
300            <div class="montserrat-heading-small date-category">
301
302                <span class="date">Mar 31, 2026</span><!-- date -->
303
304                                    <span class="divider">|</span><!-- divider -->
305
306                    <ul class="category-list">
307                                                    <li class="list-item">
308                                <a href="https://cmosurvey.org/category/ai-in-marketing/">AI in Marketing</a>
309                            </li><!-- list-item-->
310                                                    <li class="list-item">
311                                <a href="https://cmosurvey.org/category/economic-pressures/">Economic pressures</a>
312                            </li><!-- list-item-->
313                                                    <li class="list-item">
314                                <a href="https://cmosurvey.org/category/marketing-leaders/">Marketing Leaders</a>
315                            </li><!-- list-item-->
316                                                    <li class="list-item">
317                                <a href="https://cmosurvey.org/category/marketing-spending/">Marketing Spending</a>
318                            </li><!-- list-item-->
319                                                    <li class="list-item">
320                                <a href="https://cmosurvey.org/category/prices/">Prices</a>
321                            </li><!-- list-item-->
322                                            </ul><!-- category-list-->
323
324                
325            </div><!-- date-category -->
326
327            <p class="excerpt">Results from the 35th edition of The CMO Survey paint a challenging portrait of opportunity and challenges for marketing leaders. These findings arrive at a moment of notable economic stress, and the results reflect it — not just in the macroeconomic data, but in the patterns of behavior, investment, and strategic choices that run throughout the survey.</p><!-- excerpt-->
328
329        </div><!-- post-information -->
330
331    </div><!-- sides -->
332
333</article><!-- blog-post -->
334
335    <article class="blog-post">
336
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339
340            <!-- <a href="https://cmosurvey.org/marketers-claim-a-broader-role-and-increased-influence-amid-pressures/" class="preview-image" style="background-image:url(https://cmosurvey.org/wp-content/uploads/2025/03/2025-CMO-Survey-Marketing-Slide_Final.jpg);"> -->
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342
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345        <div class="post-information side right-side">
346
347           <a href="https://cmosurvey.org/marketers-claim-a-broader-role-and-increased-influence-amid-pressures/" class="post-title-link">
348               <h2 class="post-title">Marketers Claim a Broader Role and Increased Influence Amid Pressures</h2><!-- post-title -->
349           </a><!-- post-title-link -->
350
351            <div class="montserrat-heading-small date-category">
352
353                <span class="date">Apr 1, 2025</span><!-- date -->
354
355                                    <span class="divider">|</span><!-- divider -->
356
357                    <ul class="category-list">
358                                                    <li class="list-item">
359                                <a href="https://cmosurvey.org/category/ai-in-marketing/">AI in Marketing</a>
360                            </li><!-- list-item-->
361                                                    <li class="list-item">
362                                <a href="https://cmosurvey.org/category/digital-marketing/">Digital Marketing</a>
363                            </li><!-- list-item-->
364                                                    <li class="list-item">
365                                <a href="https://cmosurvey.org/category/marketing-leaders/">Marketing Leaders</a>
366                            </li><!-- list-item-->
367                                                    <li class="list-item">
368                                <a href="https://cmosurvey.org/category/marketing-spending/">Marketing Spending</a>
369                            </li><!-- list-item-->
370                                                    <li class="list-item">
371                                <a href="https://cmosurvey.org/category/social-media/">Social Media</a>
372                            </li><!-- list-item-->
373                                            </ul><!-- category-list-->
374
375                
376            </div><!-- date-category -->
377
378            <p class="excerpt">The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics.</p><!-- excerpt-->
379
380        </div><!-- post-information -->
381
382    </div><!-- sides -->
383
384</article><!-- blog-post -->
385
386    <article class="blog-post">
387
388    <div class="sides-standard">
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390
391            <!-- <a href="https://cmosurvey.org/marketing-budget-and-job-growth-rebound
391/" class="preview-image" style="background-image:url(https://cmosurvey.org/wp-content/uploads/2024/11/Spending-1.jpg);"> -->
392            <!-- </a> --><!-- media-link -->
393
394        <!-- </div> --><!-- media-container -->
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396        <div class="post-information side right-side">
397
398           <a href="https://cmosurvey.org/marketing-budget-and-job-growth-rebound/" class="post-title-link">
399               <h2 class="post-title">Marketing Budget and Job Growth Rebound</h2><!-- post-title -->
400           </a><!-- post-title-link -->
401
402            <div class="montserrat-heading-small date-category">
403
404                <span class="date">Nov 12, 2024</span><!-- date -->
405
406                                    <span class="divider">|</span><!-- divider -->
407
408                    <ul class="category-list">
409                                                    <li class="list-item">
410                                <a href="https://cmosurvey.org/category/marketing-jobs/">Marketing Jobs</a>
411                            </li><!-- list-item-->
412                                                    <li class="list-item">
413                                <a href="https://cmosurvey.org/category/marketing-leaders/">Marketing Leaders</a>
414                            </li><!-- list-item-->
415                                                    <li class="list-item">
416                                <a href="https://cmosurvey.org/category/marketing-spending/">Marketing Spending</a>
417                            </li><!-- list-item-->
418                                            </ul><!-- category-list-->
419
420                
421            </div><!-- date-category -->
422
423            <p class="excerpt">Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries. </p><!-- excerpt-->
424
425        </div><!-- post-information -->
426
427    </div><!-- sides -->
428
429</article><!-- blog-post -->
430
431    <article class="blog-post">
432
433    <div class="sides-standard">
434        <!--         <div class="media-container side left-side"> -->
435
436            <!-- <a href="https://cmosurvey.org/marketers-spend-on-new-technologies-while-battling-usage-and-impact-challenges/" class="preview-image" style="background-image:url(https://cmosurvey.org/wp-content/uploads/2024/04/Spring-2024-CMO-Survey_Martech-Graph-e1713903847245.jpg);"> -->
437            <!-- </a> --><!-- media-link -->
438
439        <!-- </div> --><!-- media-container -->
440        <!--  -->
441        <div class="post-information side right-side">
442
443           <a href="https://cmosurvey.org/marketers-spend-on-new-technologies-while-battling-usage-and-impact-challenges/" class="post-title-link">
444               <h2 class="post-title">Marketers Spend on New Technologies While Battling Usage and Impact Challenges</h2><!-- post-title -->
445           </a><!-- post-title-link -->
446
447            <div class="montserrat-heading-small date-category">
448
449                <span class="date">Apr 24, 2024</span><!-- date -->
450
451                                    <span class="divider">|</span><!-- divider -->
452
453                    <ul class="category-list">
454                                                    <li class="list-item">
455                                <a href="https://cmosurvey.org/category/ai-in-marketing/">AI in Marketing</a>
456                            </li><!-- list-item-->
457                                                    <li class="list-item">
458                                <a href="https://cmosurvey.org/category/digital-marketing/">Digital Marketing</a>
459                            </li><!-- list-item-->
460                                                    <li class="list-item">
461                                <a href="https://cmosurvey.org/category/firm-growth/">Firm Growth</a>
462                            </li><!-- list-item-->
463                                                    <li class="list-item">
464                                <a href="https://cmosurvey.org/category/martech/">Martech</a>
465                            </li><!-- list-item-->
466                                                    <li class="list-item">
467                                <a href="https://cmosurvey.org/category/sustainability/">Sustainability</a>
468                            </li><!-- list-item-->
469                                            </ul><!-- category-list-->
470
471                
472            </div><!-- date-category -->
473
474            <p class="excerpt">The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.</p><!-- excerpt-->
475
476        </div><!-- post-information -->
477
478    </div><!-- sides -->
479
480</article><!-- blog-post -->
481
482    <article class="blog-post">
483
484    <div class="sides-standard">
485        <!--         <div class="media-container side left-side"> -->
486
487            <!-- <a href="https://cmosurvey.org/new-results-from-the-fall-2023-edition-of-the-cmo-survey/" class="preview-image" style="background-image:url(https://cmosurvey.org/wp-content/uploads/2024/03/Launch-Figure-PNG.png);"> -->
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489
490        <!-- </div> --><!-- media-container -->
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492        <div class="post-information side right-side">
493
494           <a href="https://cmosurvey.org/new-results-from-the-fall-2023-edition-of-the-cmo-survey/" class="post-title-link">
495               <h2 class="post-title">New Results from the Fall 2023 Edition of The CMO Survey</h2><!-- post-title -->
496           </a><!-- post-title-link -->
497
498            <div class="montserrat-heading-small date-category">
499
500                <span class="date">Sep 27, 2023</span><!-- date -->
501
502                                    <span class="divider">|</span><!-- divider -->
503
504                    <ul class="category-list">
505                                                    <li class="list-item">
506                                <a href="https://cmosurvey.org/category/ai-in-marketing/">AI in Marketing</a>
507                            </li><!-- list-item-->
508                                                    <li class="list-item">
509                                <a href="https://cmosurvey.org/category/diversity/">Diversity</a>
510                            </li><!-- list-item-->
511                                                    <li class="list-item">
512                                <a href="https://cmosurvey.org/category/equity/">Equity</a>
513                            </li><!-- list-item-->
514                                                    <li class="list-item">
515                                <a href="https://cmosurvey.org/category/marketing-metrics/">Marketing Metrics</a>
516                            </li><!-- list-item-->
517                                                    <li class="list-item">
518                                <a href="https://cmosurvey.org/category/marketing-spending/">Marketing Spending</a>
519                            </li><!-- list-item-->
520                                            </ul><!-- category-list-->
521
522                
523            </div><!-- date-category -->
524
525            <p class="excerpt">AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.</p><!-- excerpt-->
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552    <section class=""><h2 class="widget-title">Categories</h2>
553			<ul>
554					<li class="cat-item cat-item-308"><a href="https://cmosurvey.org/category/ai-in-marketing/">AI in Marketing</a>
555</li>
556	<li class="cat-item cat-item-295"><a href="https://cmosurvey.org/category/climate/">Climate</a>
557</li>
558	<li class="cat-item cat-item-2"><a href="https://cmosurvey.org/category/customers/">Customers</a>
559</li>
560	<li class="cat-item cat-item-4"><a href="https://cmosurvey.org/category/digital-marketing/">Digital Marketing</a>
561</li>
562	<li class="cat-item cat-item-311"><a href="https://cmosurvey.org/category/diversity/">Diversity</a>
563</li>
564	<li class="cat-item cat-item-754"><a href="https://cmosurvey.org/category/economic-pressures/">Economic pressures</a>
565</li>
566	<li class="cat-item cat-item-313"><a href="https://cmosurvey.org/category/equity/">Equity</a>
567</li>
568	<li class="cat-item cat-item-39"><a href="https://cmosurvey.org/category/firm-growth/">Firm Growth</a>
569</li>
570	<li class="cat-item cat-item-34"><a href="https://cmosurvey.org/category/firm-performance/">Firm Performance</a>
571</li>
572	<li class="cat-item cat-item-79"><a href="https://cmosurvey.org/category/international-marketing/">International Marketing</a>
573</li>
574	<li class="cat-item cat-item-156"><a href="https://cmosurvey.org/category/marketing-analytics/">Marketing Analytics</a>
575</li>
576	<li class="cat-item cat-item-36"><a href="https://cmosurvey.org/category/marketing-jobs/">Marketing Jobs</a>
577</li>
578	<li class="cat-item cat-item-3"><a href="https://cmosurvey.org/category/marketing-leaders/">Marketing Leaders</a>
579</li>
580	<li class="cat-item cat-item-10"><a href="https://cmosurvey.org/category/marketing-metrics/">Marketing Metrics</a>
581</li>
582	<li class="cat-item cat-item-25"><a href="https://cmosurvey.org/category/marketing-organization/">Marketing Organization</a>
583</li>
584	<li class="cat-item cat-item-45"><a href="https://cmosurvey.org/category/marketing-spending/">Marketing Spending</a>
585</li>
586	<li class="cat-item cat-item-6"><a href="https://cmosurvey.org/category/marketplace-dynamics/">Marketplace Dynamics</a>
587</li>
588	<li class="cat-item cat-item-691"><a href="https://cmosurvey.org/category/martech/">Martech</a>
589</li>
590	<li class="cat-item cat-item-240"><a href="https://cmosurvey.org/category/mobile-marketing/">Mobile Marketing</a>
591</li>
592	<li class="cat-item cat-item-757"><a href="https://cmosurvey.org/category/prices/">Prices</a>
593</li>
594	<li class="cat-item cat-item-297"><a href="https://cmosurvey.org/category/privacy/">Privacy</a>
595</li>
596	<li class="cat-item cat-item-38"><a href="https://cmosurvey.org/category/social-media/">Social Media</a>
597</li>
598	<li class="cat-item cat-item-692"><a href="https://cmosurvey.org/category/sustainability/">Sustainability</a>
599</li>
600			</ul>
601
602			</section>
603          
604<section class="post-by-years accordion-sidebar">
605    <h2 class="sidebar-title ">Blog Archives</h2>
606    <ul class="accordion-container">
607        
608                <li class="accordion">
609                    <a class="accordion-button">2026</a>
610                    <ul class="accordion-content">
611
612                                    <li>
613                            <a class="" href="https://cmosurvey.org/marketing-contracts-under-economic-pressure-despite-growing-value-and-ai-gains/">
614                                Mar 31                            </a>
615                        </li>
616                            </ul>
617                </li><!-- year -->
618                
619                <li class="accordion">
620                    <a class="accordion-button">2025</a>
621                    <ul class="accordion-content">
622
623                                    <li>
624                            <a class="" href="https://cmosurvey.org/marketers-claim-a-broader-role-and-increased-influence-amid-pressures/">
625                                Apr 1                            </a>
626                        </li>
627                            </ul>
628                </li><!-- year -->
629                
630                <li class="accordion">
631                    <a class="accordion-button">2024</a>
632                    <ul class="accordion-content">
633
634                                    <li>
635                            <a class="" href="https://cmosurvey.org/marketing-budget-and-job-growth-rebound
635/">
636                                Nov 12                            </a>
637                        </li>
638                                <li>
639                            <a class="" href="https://cmosurvey.org/marketers-spend-on-new-technologies-while-battling-usage-and-impact-challenges/">
640                                Apr 24                            </a>
641                        </li>
642                            </ul>
643                </li><!-- year -->
644                
645                <li class="accordion">
646                    <a class="accordion-button">2023</a>
647                    <ul class="accordion-content">
648
649                                    <li>
650                            <a class="" href="https://cmosurvey.org/new-results-from-the-fall-2023-edition-of-the-cmo-survey/">
651                                Sep 27                            </a>
652                        </li>
653                                <li>
654                            <a class="" href="https://cmosurvey.org/marketing-spending-and-hiring-growth-slows-amidst-economic-uncertainty/">
655                                Mar 28                            </a>
656                        </li>
657                            </ul>
658                </li><!-- year -->
659                
660                <li class="accordion">
661                    <a class="accordion-button">2022</a>
662                    <ul class="accordion-content">
663
664                                    <li>
665                            <a class="" href="https://cmosurvey.org/thriving-in-a-year-of-uncertainty-a-discussion-of-findings-from-the-cmo-survey/">
666                                Dec 21                            </a>
667                        </li>
668                                <li>
669                            <a class="" href="https://cmosurvey.org/return-to-normalcy-leading-marketing-in-a-post-covid-era/">
670                                Sep 13                            </a>
671                        </li>
672                                <li>
673                            <a class="" href="https://cmosurvey.org/webinar-marketing-spending-priorities-and-performance-benchmarks-from-the-cmo-survey/">
674                                May 27                            </a>
675                        </li>
676                                <li>
677                            <a class="" href="https://cmosurvey.org/the-cmo-survey-finds-digital-marketing-spending-soars-yet-companies-lag-on-climate-and-privacy-related-issues/">
678                                Feb 28                            </a>
679                        </li>
680                            </ul>
681                </li><!-- year -->
682                
683                <li class="accordion">
684                    <a class="accordion-button">2021</a>
685                    <ul class="accordion-content">
686
687                                    <li>
688                            <a class="" href="https://cmosurvey.org/digital-marketing-spending-soars-as-marketers-roles-reach-higher-echelons/">
689                                Sep 14                            </a>
690                        </li>
691                                <li>
692                            <a class="" href="https://cmosurvey.org/marketing-proves-its-mettle-during-pandemic-job-growth-follows-suit/">
693                                Mar 18                            </a>
694                        </li>
695                                <li>
696                            <a class="" href="https://cmosurvey.org/marketers-pivot-to-meet-pandemic-years-emerging-digital-social-and-political-trends/">
697                                Feb 24                            </a>
698                        </li>
699                            </ul>
700                </li><!-- year -->
701                
702                <li class="accordion">
703                    <a class="accordion-button">2020</a>
704                    <ul class="accordion-content">
705
706                                    <li>
707                            <a class="" href="https://cmosurvey.org/covid-drives-digital-as-marketers-pivot-into-stronger-and-leaner-roles/">
708                                Jun 18                            </a>
709                        </li>
710                                <li>
711                            <a class="" href="https://cmosurvey.org/pandemic-exacts-toll-digital-strategies-pay-off-and-marketers-expect-them-to-pay-forward/">
712                                Jun 16                            </a>
713                        </li>
714                                <li>
715                            <a class="" href="https://cmosurvey.org/top-ten-results-from-the-february-2020-cmo-survey/">
716                                Feb 26                            </a>
717                        </li>
718                                <li>
719                            <a class="" href="https://cmosurvey.org/smart-marketing-how-corporate-marketers-deploy-ai/">
720                                Feb 21                            </a>
721                        </li>
722                            </ul>
723                </li><!-- year -->
724                
725                <li class="accordion">
726                    <a class="accordion-button">2019</a>
727                    <ul class="accordion-content">
728
729                                    <li>
730                            <a class="" href="https://cmosurvey.org/top-ten-results-from-the-cmo-survey-august-2019/">
731                                Aug 28                            </a>
732                        </li>
733                                <li>
734                            <a class="" href="https://cmosurvey.org/marketing-hiring-slows-is-a-recession-on-the-horizon/">
735                                Aug 27                            </a>
736                        </li>
737                                <li>
738                            <a class="" href="https://cmosurvey.org/why-social-media-performance-lags-even-as-spending-soars/">
739                                Jul 11                            </a>
740                        </li>
741                                <li>
742                            <a class="" href="https://cmosurvey.org/9-ways-marketers-are-driving-growth-in-2019/">
743                                Apr 19                            </a>
744                        </li>
745                                <li>
746                            <a class="" href="https://cmosurvey.org/marketers-join-cfos-in-predicting-an-economic-downturn/">
747                                Feb 27                            </a>
748                        </li>
749                                <li>
750                            <a class="" href="https://cmosurvey.org/how-to-overcome-ecommerce-growing-pains/">
751                                Jan 29                            </a>
752                        </li>
753                            </ul>
754                </li><!-- year -->
755                
756                <li class="accordion">
757                    <a class="accordion-button">2018</a>
758                    <ul class="accordion-content">
759
760                                    <li>
761                            <a class="" href="https://cmosurvey.org/how-does-your-marketing-budget-grow-key-trends-from-the-cmo-survey/">
762                                Oct 8                            </a>
763                        </li>
764                                <li>
765                            <a class="" href="https://cmosurvey.org/adobe-how-to-dominate-the-subscription-economy/">
766                                Sep 17                            </a>
767                        </li>
768                                <li>
769                            <a class="" href="https://cmosurvey.org/big-brands-and-political-activism-what-do-marketers-think/">
770                                Sep 14                            </a>
771                        </li>
772                                <li>
773                            <a class="" href="https://cmosurvey.org/digital-marketing-spend-roars-despite-weak-privacy-concerns-and-capability-performance/">
774                                Aug 28                            </a>
775                        </li>
776                                <li>
777                            <a class="" href="https://cmosurvey.org/social-media-spending-use-and-distraction/">
778                                Jul 4                            </a>
779                        </li>
780                                <li>
781                            <a class="" href="https://cmosurvey.org/what-marketing-leads-in-companies/">
782                                Jun 27                            </a>
783                        </li>
784                                <li>
785                            <a class="" href="https://cmosurvey.org/marketing-analytics-and-marketing-technology-trends-to-watch/">
786                                Jun 20                            </a>
787                        </li>
788                                <li>
789                            <a class="" href="https://cmosurvey.org/apple-still-great-marketer-can-learn/">
790                                Mar 30                            </a>
791                        </li>
792                                <li>
793                            <a class="" href="https://cmosurvey.org/link-organic-growth-talent/">
794                                Mar 13                            </a>
795                        </li>
796                                <li>
797                            <a class="" href="https://cmosurvey.org/how-does-your-company-develop-new-marketing-capabilities/">
798                                Feb 20                            </a>
799                        </li>
800                            </ul>
801                </li><!-- year -->
802                
803                <li class="accordion">
804                    <a class="accordion-button">2017</a>
805                    <ul class="accordion-content">
806
807                                    <li>
808                            <a class="" href="https://cmosurvey.org/hiring-marketer-join-crowd/">
809                                Sep 28                            </a>
810                        </li>
811                                <li>
812                            <a class="" href="https://cmosurvey.org/build-digital-marketing-organization/">
813                                Sep 5                            </a>
814                        </li>
815                                <li>
816                            <a class="" href="https://cmosurvey.org/transaction-value-using-channel-strategy-competitive-advantage/">
817                                Aug 23                            </a>
818                        </li>
819                                <li>
820                            <a class="" href="https://cmosurvey.org/capitalizing-social-media-investments/">
821                                Aug 1                            </a>
822                        </li>
823                                <li>
824                            <a class="" href="https://cmosurvey.org/spending-on-marketing-knowledge/">
825                                Jun 20                            </a>
826                        </li>
827                                <li>
828                            <a class="" href="https://cmosurvey.org/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/">
829                                Feb 28                            </a>
830                        </li>
831                            </ul>
832                </li><!-- year -->
833                
834                <li class="accordion">
835                    <a class="accordion-button">2016</a>
836                    <ul class="accordion-content">
837
838                                    <li>
839                            <a class="" href="https://cmosurvey.org/driving-toward-digital-marketing-organization/">
840                                Oct 24                            </a>
841                        </li>
842                                <li>
843                            <a class="" href="https://cmosurvey.org/social-media-spending-triples-falls-short-expectations/">
844                                Aug 23                            </a>
845                        </li>
846                                <li>
847                            <a class="" href="https://cmosurvey.org/ten-steps-better-use-marketing-analytics/">
848                                Aug 17                            </a>
849                        </li>
850                                <li>
851                            <a class="" href="https://cmosurvey.org/the-social-media-spend-impact-disconnect/">
852                                Feb 16                            </a>
853                        </li>
854                            </ul>
855                </li><!-- year -->
856                
857                <li class="accordion">
858                    <a class="accordion-button">2015</a>
859                    <ul class="accordion-content">
860
861                                    <li>
862                            <a class="" href="https://cmosurvey.org/mobile-spending-to-increase-160-despite-performance-questions/">
863                                Aug 25                            </a>
864                        </li>
865                                <li>
866                            <a class="" href="https://cmosurvey.org/strong-economic-outlook-spurs-marketing-spending/">
867                                Feb 18                            </a>
868                        </li>
869                                <li>
870                            <a class="" href="https://cmosurvey.org/measuring-the-impact-of-social-media-on-your-business/">
871                                Jan 27                            </a>
872                        </li>
873                            </ul>
874                </li><!-- year -->
875                
876                <li class="accordion">
877                    <a class="accordion-button">
8772014</a>
878                    <ul class="accordion-content">
879
880                                    <li>
881                            <a class="" href="https://cmosurvey.org/12-tips-for-integrating-social-media-into-your-marketing-strategy/">
882                                Dec 17                            </a>
883                        </li>
884                                <li>
885                            <a class="" href="https://cmosurvey.org/tweet-this-social-media-important-to-company-performance-but-difficult-to-prove/">
886                                Sep 3                            </a>
887                        </li>
888                                <li>
889                            <a class="" href="https://cmosurvey.org/who-has-the-biggest-marketing-budgets/">
890                                Mar 6                            </a>
891                        </li>
892                                <li>
893                            <a class="" href="https://cmosurvey.org/the-riddle-of-marketing-in-russia/">
894                                Feb 24                            </a>
895                        </li>
896                                <li>
897                            <a class="" href="https://cmosurvey.org/cmo-optimism-confidence-and-company-growth-strategies/">
898                                Feb 19                            </a>
899                        </li>
900                            </ul>
901                </li><!-- year -->
902                
903                <li class="accordion">
904                    <a class="accordion-button">2013</a>
905                    <ul class="accordion-content">
906
907                                    <li>
908                            <a class="" href="https://cmosurvey.org/does-pressure-to-prove-the-value-of-marketing-help-or-hurt-company-performance/">
909                                Nov 21                            </a>
910                        </li>
911                                <li>
912                            <a class="" href="https://cmosurvey.org/why-companies-should-compete-on-privacy/">
913                                Sep 25                            </a>
914                        </li>
915                                <li>
916                            <a class="" href="https://cmosurvey.org/big-datas-big-puzzle/">
917                                Sep 4                            </a>
918                        </li>
919                                <li>
920                            <a class="" href="https://cmosurvey.org/chief-marketing-officer-optimism-at-four-year-high-proving-the-value-of-marketing-remains-elusive/">
921                                Aug 27                            </a>
922                        </li>
923                                <li>
924                            <a class="" href="https://cmosurvey.org/overcoming-the-marketing-sales-turf-war-six-strategies-to-integration/">
925                                Jun 4                            </a>
926                        </li>
927                                <li>
928                            <a class="" href="https://cmosurvey.org/measuring-social-media-roi-companies-emphasize-voice-metrics/">
929                                May 23                            </a>
930                        </li>
931                                <li>
932                            <a class="" href="https://cmosurvey.org/the-utilization-gap-big-datas-biggest-challenge/">
933                                Mar 19                            </a>
934                        </li>
935                                <li>
936                            <a class="" href="https://cmosurvey.org/bulls-bears-and-cmos-predicting-the-future-of-markets/">
937                                Mar 19                            </a>
938                        </li>
939                                <li>
940                            <a class="" href="https://cmosurvey.org/do-marketers-know-what-they-want-from-social-media/">
941                                Mar 17                            </a>
942                        </li>
943                                <li>
944                            <a class="" href="https://cmosurvey.org/in-search-of-marketing-excellence-ten-differences-between-high-performing-and-low-performing-companies/">
945                                Jan 16                            </a>
946                        </li>
947                            </ul>
948                </li><!-- year -->
949                
950                <li class="accordion">
951                    <a class="accordion-button">2012</a>
952                    <ul class="accordion-content">
953
954                                    <li>
955                            <a class="" href="https://cmosurvey.org/six-reasons-marketing-budgets-are-on-the-rise/">
956                                Nov 1                            </a>
957                        </li>
958                                <li>
959                            <a class="" href="https://cmosurvey.org/marketing-spend-on-the-rise-three-trends-worth-watching/">
960                                Oct 19                            </a>
961                        </li>
962                                <li>
963                            <a class="" href="https://cmosurvey.org/innovation-cash-and-courts-the-new-reality-of-tech-growth/">
964                                Oct 1                            </a>
965                        </li>
966                                <li>
967                            <a class="" href="https://cmosurvey.org/a-fast-boat-to-china-how-u-s-companies-are-navigating-the-marketing-water
967s/">
968                                Sep 19                            </a>
969                        </li>
970                                <li>
971                            <a class="" href="https://cmosurvey.org/economic-pessimism-and-strong-company-performance-promote-risk-in-growth-strategies/">
972                                Aug 30                            </a>
973                        </li>
974                                <li>
975                            <a class="" href="https://cmosurvey.org/cmos-on-the-u-s-economy-no-rebound-in-sight/">
976                                Aug 22                            </a>
977                        </li>
978                                <li>
979                            <a class="" href="https://cmosurvey.org/why-apple-is-a-great-marketer/">
980                                Jul 13                            </a>
981                        </li>
982                                <li>
983                            <a class="" href="https://cmosurvey.org/how-does-your-company-grow-2/">
984                                Jul 3                            </a>
985                        </li>
986                                <li>
987                            <a class="" href="https://cmosurvey.org/marketing-analytics-what-gets-evaluated-gets-u
987sed/">
988                                May 25                            </a>
989                        </li>
990                                <li>
991                            <a class="" href="https://cmosurvey.org/using-marketing-analytics-i-do-therefore-i-think-2/">
992                                May 19                            </a>
993                        </li>
994                                <li>
995                            <a class="" href="https://cmosurvey.org/spending-on-marketing-analytics/">
996                                Mar 29                            </a>
997                        </li>
998                                <li>
999                            <a class="" href="https://cmosurvey.org/cmos-on-economic-recovery-a-look-at-the-long-climb-out/">
1000                                Mar 20                            </a>
1001                        </li>
1002                                <li>
1003                            <a class="" href="https://cmosurvey.org/the-social-media-integration-gap/">
1004                                Mar 13                            </a>
1005                        </li>
1006                                <li>
1007                            <a class="" href="https://cmosurvey.org/social-media-spend-continues-to-soar/">
1008                                Mar 6                            </a>
1009                        </li>
1010                                <li>
1011                            <a class="" href="https://cmosurvey.org/top-marketers-see-u-s-economy-on-the-rebound/">
1012                                Feb 28                            </a>
1013                        </li>
1014                                <li>
1015                            <a class="" href="https://cmosurvey.org/investing-in-marketing-knowledge/">
1016                                Feb 22                            </a>
1017                        </li>
1018                                <li>
1019                            <a class="" href="https://cmosurvey.org/a-fast-boat-to-china-notes-on-marketing/">
1020                                Feb 8                            </a>
1021                        </li>
1022                                <li>
1023                            <a class="" href="https://cmosurvey.org/who-outsources-marketing/">
1024                                Feb 1                            </a>
1025                        </li>
1026                                <li>
1027                            <a class="" href="https://cmosurvey.org/outsourcing-marketing/">
1028                                Jan 24                            </a>
1029                        </li>
1030                                <li>
1031                            <a class="" href="https://cmosurvey.org/holding-on-to-marketing-leaders/">
1032                                Jan 17                            </a>
1033                        </li>
1034                                <li>
1035                            <a class="" href="https://cmosurvey.org/investing-in-social-media/">
1036                                Jan 10                            </a>
1037                        </li>
1038                            </ul>
1039                </li><!-- year -->
1040                
1041                <li class="accordion">
1042                    <a class="accordion-button">2011</a>
1043                    <ul class="accordion-content">
1044
1045                                    <li>
1046                            <a class="" href="https://cmosurvey.org/what-customers-want/">
1047                                Dec 20                            </a>
1048                        </li>
1049                                <li>
1050                            <a class="" href="https://cmosurvey.org/the-marketing-goals-marketing-performance-gap/">
1051                                Dec 13                            </a>
1052                        </li>
1053                                <li>
1054                            <a class="" href="https://cmosurvey.org/the-lure-of-disintermediation/">
1055                                Dec 6                            </a>
1056                        </li>
1057                                <li>
1058                            <a class="" href="https://cmosurvey.org/economic-downturn-and-company-truths/">
1059                                Nov 30                            </a>
1060                        </li>
1061                                <li>
1062                            <a class="" href="https://cmosurvey.org/how-much-firms-spend-on-marketing/">
1063                                Nov 15                            </a>
1064                        </li>
1065                                <li>
1066                            <a class="" href="https://cmosurvey.org/a-p
1066assage-to-india-notes-on-marketing/">
1067                                Nov 9                            </a>
1068                        </li>
1069                                <li>
1070                            <a class="" href="https://cmosurvey.org/how-and-where-do-your-international-markets-grow/">
1071                                Nov 1                            </a>
1072                        </li>
1073                                <li>
1074                            <a class="" href="https://cmosurvey.org/why-have-a-marketing-function-if-your-company-is-market-oriented/">
1075                                Oct 26                            </a>
1076                        </li>
1077                                <li>
1078                            <a class="" href="https://cmosurvey.org/how-to-invent-a-marketing-function/">
1079                                Oct 18                            </a>
1080                        </li>
1081                                <li>
1082                            <a class="" href="https://cmosurvey.org/why-hire-a-marketer/">
1083                                Oct 11                            </a>
1084                        </li>
1085                                <li>
1086                            <a class="" href="https://cmosurvey.org/whos-hiring-marketing-job-prospects/">
1087                                Oct 4                            </a>
1088                        </li>
1089                                <li>
1090                            <a class="" href="https://cmosurvey.org/social-media-and-strategy-how-to-integrate/">
1091                                Sep 27                            </a>
1092                        </li>
1093                                <li>
1094                            <a class="" href="https://cmosurvey.org/a-social-media-integration-report-card/">
1095                                Sep 20                            </a>
1096                        </li>
1097                                <li>
1098                            <a class="" href="https://cmosurvey.org/marketers-to-spend-despite-tumultuous-august-smart-crazy-saviors/">
1099                                Sep 12                            </a>
1100                        </li>
1101                                <li>
1102                            <a class="" href="https://cmosurvey.org/fasten-your-social-media-seatbelts-marketers-ready-for-full-take-off/">
1103                                Sep 6                            </a>
1104                        </li>
1105                                <li>
1106                            <a class="" href="https://cmosurvey.org/why-companies-adopt-growth-strategies-the-good-the-bad-and-the-ugly/">
1107                                Aug 10                            </a>
1108                        </li>
1109                                <li>
1110                            <a class="" href="https://cmosurvey.org/how-does-your-company-grow/">
1111                                Aug 6                            </a>
1112                        </li>
1113                                <li>
1114                            <a class="" href="https://cmosurvey.org/as-cmos-see-it-dramatic-improvements-on-all-economic-fronts/">
1115                                Feb 15                            </a>
1116                        </li>
1117                                <li>
1118                            <a class="" href="https://cmosurvey.org/the-marketing-ivory-tower-needs-to-get-a-grip/">
1119                                Feb 5                            </a>
1120                        </li>
1121                                <li>
1122                            <a class="" href="https://cmosurvey.org/managerial-discretion-and-cmo-value/">
1123                                Jan 25                            </a>
1124                        </li>
1125                            </ul>
1126                </li><!-- year -->
1127                
1128                <li class="accordion">
1129                    <a class="accordion-button">2010</a>
1130                    <ul class="accordion-content">
1131
1132                                    <li>
1133                            <a class="" href="https://cmosurvey.org/marketing-metrics-what-cmos-report/">
1134                                Dec 30                            </a>
1135                        </li>
1136                                <li>
1137                            <a class="" href="https://cmosurvey.org/cmo-february-2010/">
1138                                Feb 11                            </a>
1139                        </li>
1140                            </ul>
1141                </li><!-- year -->
1142                
1143                <li class="accordion">
1144                    <a class="accordion-button">2009</a>
1145                    <ul class="accordion-content">
1146
1147                                    <li>
1148                            <a class="" href="https://cmosurvey.org/cmo-august-2009/">
1149                                Aug 10                            </a>
1150                        </li>
1151                    </ul>
1152        </li><!-- year -->
1153    </ul><!-- year-container -->
1154</section>
1155      </aside><!-- #secondary -->
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1159
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1161
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1168
1169						<article id="wysiwyg_widgets_widget-8" class="widget widget_wysiwyg_widgets_widget footer-cta-widget"><!-- Widget Content Blocks - https://wordpress.org/plugins/wysiwyg-widgets/ --><h3 class="cta-widget-title montserrat-heading">Mission</h3><p>The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.</p>
1170</article><article id="wysiwyg_widgets_widget-7" class="widget widget_wysiwyg_widgets_widget footer-cta-widget"><!-- Widget Content Blocks - https://wordpress.org/plugins/wysiwyg-widgets/ --><h3 class="cta-widget-title montserrat-heading">Survey Partners</h3><h3><img class="alignnone size-full wp-image-13897" src="https://cmosurvey.org/wp-content/uploads/2024/03/surveypartners-3.png" alt="Survey Partners logo" width="261" height="64" /></h3>
1171<h3></h3>
1172<h3 class="cta-widget-title montserrat-heading">Survey Founder &amp; Director</h3>
1173<p class="copy-small"><a href="https://www.fuqua.duke.edu/faculty/christine-moorman" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="15">Christine Moorman</a> is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University.</p>
1174</article><article id="wysiwyg_widgets_widget-9" class="widget widget_wysiwyg_widgets_widget footer-cta-widget"><!-- Widget Content Blocks - https://wordpress.org/plugins/wysiwyg-widgets/ --><h3 class="cta-widget-title montserrat-heading">Resources</h3><div class="footer-cta-image-copy-container">
1175<ul>
1176<li class="copy-small"><a href="/results">Survey Results and Reports</a></li>
1177<li class="copy-small"><a href="/blog/">CMO Survey Blog</a></li>
1178<li class="copy-small"><a href="/about">About the Survey, Partners, and Fellows</a></li>
1179<li class="copy-small"><a href="/participate">Participate in the Survey</a></li>
1180<li class="copy-small"><a href="/media-release/">Browse the Media</a></li>
1181<li class="copy-small"><a href="/about/cmo-insights/">CMO Insights: Interviews with Marketing Leaders</a></li>
1182<li class="copy-small"><a href="/award-winners/">CMO Survey Award for Marketing Excellence</a></li>
1183</ul>
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1189          <a href="http://www.linkedin.com/pub/christine-moorman/14/428/142" target="_blank" rel="noopener noreferrer"><i class="fa fa-linkedin"></i></a> <a href="http://twitter.com/chrismoorman" target="_blank" rel="noopener noreferrer"><i class="fa fa-twitter"></i></a> <span>Follow Christine Moorman</span>
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1193
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1195
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1202</ul>
1203</article>
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1207
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1209
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1211		<div class="container-fluid">
1212			<div class="footer-copy-container">
1213
1214				<p class="copy-xtra-small">© Copyright 2026, World Market Watch LLC. The CMO Survey is a federally registered trademark. All rights and remedies are herein expressly reserved.</p>
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