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https://mackie.com/en/about/company-history/company_history.html

html mackie.com collected 2026-09-24 08:47:00 UTC 48,527 bytes, 954 lines download raw bytes

1<!DOCTYPE html>
2<html lang="en">
3  <head>
4    <meta charset="UTF-8">
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8
9    <title>Company history | MACKIE</title>
10
11    <!-- keywords: mackie,audio,mixer,analog mixer,digital mixer,onyx,profx,thump,srt,music,pa,powered speakers,electronics  -->
12
13    <meta name="title" content="Company history | MACKIE">
14    <meta name="subject" content="electronics">
15    <meta name="rating" content="general">
16    <meta name="description" content="The story of Mackie is the story of a company that is anything but ordinary. It €™s the story of a boy with a dream. A dream to make a better sounding world...">
17    <meta name="abstract" content="Mackie products have been making music across a wide-range of applications since our founding in Woodinville, WA in 1988.">
18    <meta name="keywords" content="mackie,audio,mixer,analog mixer,digital mixer,onyx,profx,thump,srt,music,pa,powered speakers,electronics">
19    <meta name="revisit-after" content="7 days">
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31    <meta property="og:title" content="Company history | MACKIE" />
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47    Web: https://www.maticwebdesign.com
48    E-mail: [email protected] -->
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50    <link rel="canonical" href="https://mackie.com/en/about/company-history/company_history.html" />
51
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151			
152							
152<script>
153				fbq('track', 'PageView');
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154
155				
156				<noscript><img height="1" width="1" style="display:none"
157				src="https://www.facebook.com/tr?id=289573708870044&ev=PageView&noscript=1"
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174
175    
176    
177		
177<script>
178
179		var mackieLocale = 'en';
180		var mackieLocation = 'us';
181
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182
183
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197  </head>
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199  <body class="handle-detail company_history">
200
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208    <!--Mini-Cart-Modal-->
209    <div class="rsModalWrapper rsMiniCartModalWrapper rsHidden" aria-hidden="true">
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211      <div class="rsModalOverlay"></div>
212      <div class="rsModal" aria-labelledby="rsMiniCartModalTitle" role="alert">
213        <div class="rsModalSubheader">
214          <span class="rsCheckIcon"></span>
215          <span class="rsItemAddedToCartText rsModalTitle" id="rsMiniCartModalTitle">Item added to cart</span>
216          <span class="rsModalCloseButton rsModalCloseX" role="close" aria-label="Close">×</span>
217        </div>
218        <div class="rsModalBody">
219          <div class="rsMiniCartContainer">
220            <div class="rsProductInfoContainer">
221              <div class="rsProductImageWrapper"><img class="rsProductImage"></div>
222              <div class="rsProductInfo">
223                <div class="rsProductTitle"></div>
224                <div class="rsProductInfoFooter">
225                  <label style="display:none;">
226                    <span class="rsItemQtySelectLabelText">Qty</span>
227                    <select class="rsItemQtySelect" name="quantity">
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230                      <option value="3">3</option>
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232                      <option value="5">5</option>
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239                  </label>
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241                </div>
242              </div>
243            </div>
244            <div class="rsMiniCartSummaryContainer">
245              <div class="rsMiniCartSummary">
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252              <a class="rsModalButton rsModalCloseButton">Continue Shopping</a>
253              <a class="rsViewCartButton rsModalButton">View Cart</a>
254            </div>
255          </div>
256          <div class="rsRelatedItemsContainer rsHidden">
257            <div class="rsCarouselContainer">
258              <div class="rsCarouselScroller">
259                <div class="rsRiCarouselCard">
260                  <div class="rsRiCarouselCardContainer">
261                   <div class="rsRiThumbnailContainer">
262                      <div class="rsRiThumbnailWrapper">
263                        <img class="rsRiThumbnailImg" src="" aria-labelledby="">
264                      </div>
265                      <span class="rsRiThumbnailBadge"></span>
266                    </div>
267                    <div class="rsRiProductInfoContainer">
268                      <div class="rsRiTitleLinkContainer">
269                        <a class="rsRiTitleLink"></a>
270                      </div>
271                      <div class="rsRiPriceContainer">
272                        <span class="rsRiPrice"></span>
273                        <button class="rsRiAddToCartButton" data-rs-carousel-added-label="Item Added" data-rs-item-id="" data-rs-item-url="">Add to Cart</button>
274                      </div>
275                    </div>
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278              </div>
279            </div>
280          </div>
281        </div>
282      </div>
283    </div>
284    <!--Mini-Cart-Modal-->
285
286    <!-- Nav -->
287    <header id="sticky-nav" class="dark">
288      <div class="container-fluid">
289                <div class="row">
290          <nav class="nav-container">
291            <div class="row">
292              <a class="mackie-logo" href="/">
293                <img src="/img/layout/mackie-logo-dark.svg?v=20260414" alt="Mackie" class="theme-light">
294                <img src="/img/layout/mackie-logo-white.svg?v=20260414" alt="Mackie" class="theme-dark">
295              </a>
296              <div class="menu">
297                <div class="row">
298                  
299<ul class="main-menu">
300	<li class="skip-to-main-content" role="menu-linker"><a href="/en/about/company-history/company_history.html#main">Skip to content</a></li>
301		<li>
302			<a href="" role="menu-toggler" data-rel="products" >Products</a>
303			
304			<ul class="products">
305				<li role="close"><a href="">Go back</a></li>
306						<li>
307							<a href="" role="menu-toggler" data-rel="mixers" data-parent="products">Mixers</a><ul>
308									<li role="label"><span>Mixers</span></li><li>
309										<a href="/en/products/mixers/dlz">
310											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/dlz_creator_nav_thumb.png" alt="DLZ Creator Series"></div>
311											<span>DLZ Creator Series</span>
312										</a>
313									</li><li>
314										<a href="/en/products/mixers/mix-series">
315											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/mix.jpg" alt="MIX Series"></div>
316											<span>MIX Series</span>
317										</a>
318									</li><li>
319										<a href="/en/products/mixers/profxv3-series">
320											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/profxv3.jpg" alt="PROFXV3(+) Series"></div>
321											<span>PROFXV3(+) Series</span>
322										</a>
323									</li><li>
324										<a href="/en/products/mixers/onyx-series">
325											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/onyx.jpg" alt="Onyx Series"></div>
326											<span>Onyx Series</span>
327										</a>
328									</li><li>
329										<a href="/en/products/mixers/mcaster-series">
330											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/mcaster_series_nav.png" alt="M•Caster Series"></div>
331											<span>M•Caster Series</span>
332										</a>
333									</li><li>
334										<a href="/en/products/mixers/vlz4-series">
335											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/vlz4.jpg" alt="VLZ4 Series"></div>
336											<span>VLZ4 Series</span>
337										</a>
338									</li><li>
339										<a href="/en/products/mixers/dl-series">
340											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/2049000-00_DL32S_Web.png" alt="DL Series"></div>
341											<span>DL Series</span>
342										</a>
343									</li><li>
344										<a href="/en/products/mixers/master-fader/master_fader.html">
345											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/master-fader.jpg" alt="Master Fader"></div>
346											<span>Master Fader</span>
347										</a>
348									</li></ul></li>
349						<li>
350							<a href="" role="menu-toggler" data-rel="loudspeakers" data-parent="products">Loudspeakers</a><ul>
351									<li role="label"><span>Loudspeakers</span></li><li>
352										<a href="/en/products/loudspeakers/thrashv2-series">
353											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/thrashv2.png" alt="Thrashv2 Series"></div>
354											<span>Thrashv2 Series</span>
355										</a>
356									</li><li>
357										<a href="/en/products/loudspeakers/thumpv4-series">
358											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/thumpv4-series.png" alt="Thumpv4 Series"></div>
359											<span>Thumpv4 Series</span>
360										</a>
361									</li><li>
362										<a href="/en/products/loudspeakers/thump-go/thump_go.html">
363											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/thump-go.jpg" alt="Thump GO"></div>
364											<span>Thump GO</span>
365										</a>
366									</li><li>
367										<a href="/en/products/loudspeakers/srt-series">
368											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/srt-series.jpg" alt="SRT Series"></div>
369											<span>SRT Series</span>
370										</a>
371									</li><li>
372										<a href="/en/products/loudspeakers/srm-v-class">
373											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/srm-vclass-series.jpg" alt="SRM | V-CLASS"></div>
374											<span>SRM | V-CLASS</span>
375										</a>
376									</li><li>
377										<a href="/en/products/loudspeakers/drm-powered-series">
378											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/drm-powered-series.jpg" alt="DRM Powered Series"></div>
379											<span>DRM Powered Series</span>
380										</a>
381									</li><li>
382										<a href="/en/products/loudspeakers/drm-passive-series">
383											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/drm-passive-series.jpg" alt="DRM Passive Series"></div>
384											<span>DRM Passive Series</span>
385										</a>
386									</li><li>
387										<a href="/en/products/loudspeakers/srm150/SRM150.html">
388											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/srm150.jpg" alt="SRM150"></div>
389											<span>SRM150</span>
390										</a>
391									</li><li>
392										<a href="/en/products/loudspeakers/thrash">
393											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/thrash_line_image2.jpg" alt="Thrash Series"></div>
394											<span>Thrash Series</span>
395										</a>
396									</li><li>
397										<a href="/en/products/loudspeakers/thump-series-2022">
398											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/thump215_215xt_3qtrr_list2.png" alt="Thump Series"></div>
399											<span>Thump Series</span>
400										</a>
401									</li><li>
402										<a href="/en/products/loudspeakers/srm-portable">
403											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/srm-portable-series.jpg" alt="SRM Portable"></div>
404											<span>SRM Portable</span>
405										</a>
406									</li><li>
407										<a href="/en/products/loudspeakers/c-series">
408											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/c-series.jpg" alt="C Series"></div>
409											<span>C Series</span>
410										</a>
411									</li><li>
412										<a href="/en/products/loudspeakers/dlm-series">
413											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/dlm-series.jpg" alt="DLM Series"></div>
414											<span>DLM Series</span>
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417										<a href="/en/products/loudspeakers/srm-flex">
418											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/srm-flex.jpg" alt="SRM-FLEX"></div>
419											<span>SRM-FLEX</span>
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426											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/cr-35.png" alt="CR Series (Gen 3)"></div>
427											<span>CR Series (Gen 3)</span>
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435										<a href="/en/products/studio-monitoring/mr-series">
436											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/mr-series.jpg" alt="MR Series"></div>
437											<span>MR Series</span>
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441											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/hrmk2-series.jpg" alt="HRMK2 Series"></div>
442											<span>HRMK2 Series</span>
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457											<span>PROFXV3(+) Series</span>
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504											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/em_series_list_image.jpg" alt="EM Series"></div>
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509											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/EM_mobile_Nav.png" alt="EM Series | Mobile"></div>
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515											<span>EM Series USB Microphones</span>
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519											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/em_eave_main_image.jpg" alt="EM Wave"></div>
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524											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/onyxgomic_thumb_new.jpg" alt="OnyxGO | Mic"></div>
525											<span>OnyxGO | Mic</span>
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532											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/hm-series.jpg" alt="HM Series"></div>
533											<span>HM Series</span>
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536										<a href="/en/products/headphones/mcserieswireless">
537											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/MC_Wireless_Series_Nav.png" alt="MC Series | Wireless"></div>
538											<span>MC Series | Wireless</span>
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541										<a href="/en/products/headphones/mc-series-headphones">
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543											<span>MC Series Headphones</span>
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550											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/cr-series.jpg" alt="CR-BUDS Series"></div>
551											<span>CR-BUDS Series</span>
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555											<div><img class="interchange" data-lazy-load data-image-default="img/pic_nav/MP20TWS_nav.png" alt="MP Series | Wireless"></div>
556											<span>MP Series | Wireless</span>
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576											<span>MTEST-1 Cable Tester</span>
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699						        	<p>The story of Mackie is the story of a company that is anything but ordinary. It’s the story of a boy with a dream. A dream to make a better sounding world. (Okay, he was a grown man, and he was mainly thinking about music, but it’s still cool.) It’s the story of a company that started with a small PA mixer and grew to become the go-to brand for recording, pro audio, live sound, podcasting, and content creation. And as we used to say back in the early days, it’s a story so compelling, so inspiring, you’ll have to pull your socks up after reading it.</p>
700<h4>From Humble and Geeky Beginnings</h4>
701<p>It all started in 1970 in Mukilteo, Washington. Greg Mackie, a self-professed audio nerd and closet rock and roller, was fed up with the underpowered live mixers of the day, and obstinate enough to believe he could build something better. Thus was born the TAPCO Model 6000, the first 6-channel mixer designed for rock and roll.</p>
702<p>“Primitive” is how Greg described the early TAPCO gear. The chassis were stamped out by a heating duct fabricator, the bottoms painted with fake vinyl car-top spray. To improve the feel of the low-cost, mass-produced rotary potentiometers (the only kind available then), Greg and his partners took each one apart and injected it with a special &quot;pot-tightening goo.&quot;</p>
703<p>But as primitive as they were, they were rock solid and super dependable, with a look and feel that belied their budget design. By the mid-1970s, TAPCO had made its mark, with mixers like the 6000 and 6100R becoming staples among working class musicians, drawn by their low price and bulletproof, “Built Like A Tank” construction. It’s a concept that’s been a fundamental building block of every piece of Mackie gear, right through to today. We don’t just make gear, we make gear that lasts. And lasts. And lasts.</p>
704<h4>The Dawning of the DAW</h4>
705<p>By the late 1980s, the birth of MIDI and the innovation of low-cost digital recording had begun to usher in the era of the personal studio. Once again, Greg’s stubborn geek streak kicked in, identifying the need for affordable, good sounding, feature-rich mixers that could satiate the rapidly growing appetites of this home studio revolution.</p>
706<p>So in 1989, Greg founded the company that had his name on the door. Okay, the door was to Greg’s modest 3-bedroom condo in 
706Edmonds, Washington, but they squeezed the most out of every square inch.</p>
707<p>Mackie Designs’ debut product, the LM-1602 line mixer, didn’t exactly set the world on fire, but the buzz among musicians was enough to inspire Greg to get serious. A “real” warehouse space was procured, and the introduction of the CR-1604 in 1991 put Mackie on the map.</p>
708<h4>Off And Running (Man)</h4>
709<p>By 1993 Mackie had grown to over 250 employees, including a top-shelf engineering team. The introduction of the 8-Busmixer, designed specifically for multitrack recording and live sound, opened the floodgates, quickly becoming a ubiquitous presence in project studios and mid-sized live venues everywhere.</p>
710<p>Throughout the 1990s, a winning combination of great engineering minds and copious amounts of coffee and M&amp;Ms paved the way for a series of groundbreaking products in rapid fire succession. Mackie’s HR824 reference monitors could be found gracing the meter bridges of studios large and small. The D8B introduced the world to affordable digital mixing consoles. And in clubs and live venues across the globe, you couldn’t swing a knotted up mic cable without hitting a pair of Mackie SRM450 loudspeakers; thirty years later, their classic design is still being copied. In 1995, Mackie Designs went public, marking the sale of its 100,000th mixer with a move to a new 90,000 square foot headquarters in Woodinville, Washington.</p>
711<p>As if an array of amazing products and world domination weren’t enough, Greg also assembled a world class team of writers and marketers. Mackie ads became the stuff of legend, and the slightly wacky, no-nonsense writing style of Mackie’s user manuals made them among the very few that people actually loved to read. And the company’s monthly In Your Face magazine was the birthplace of the legendary Running Man logo that graces Mackie products to this day.</p>
712<h4>A Force to Be Reckoned With</h4>
713<p>By the turn of the century, Mackie was home to nearly 1000 employees. As the company grew, so did the Mackie influence across a wide range of product categories. Mackie’s UltraMix Universal Automation system brought affordable, easy-to-use automation to the masses. Mackie mixers, including the massively successful SR Series and the powerful TT24 digital console, dominated the live and studio worlds. The introduction of the HDR Series made multitrack digital recording a reality.</p>
714<p>In 2003, Greg Mackie announced his plan to step down, selling his controlling interest in the company to a team of industry investors determined to carry on the brand’s legacy. Mackie would become the flagship brand of a new and larger entity, LOUD Technologies, Inc.</p>
715<h4>The Legend Continues</h4>
716<p>In the 21st Century, Mackie has continued to crank out the hits, with legendary products that have become industry standards and spawned countless imitators. The Mackie MCU Controller still stands head and shoulders above the competition. And our Onyx Series technology has once again set the benchmark for legendary sonic performance, bringing great sound within the reach of even the most modest budgets.</p>
717<p>The Mackie name is still synonymous with innovation, great sound, and Built Like a Tank dependability. Today, Mackie touches every corner of the creative space. From studio recording, mixing, and monitoring to a full range of live sound solutions, microphones, studio and live mixers, headphones and in-ear monitors, podcasting tools, amplification and processing, and more, Mackie continues to innovate, bringing the next generation of tools to the next generation of creatives. If you’ve got a dream, we’re here to help you realize it.</p>	        				</div>
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773              </ul>
774            </div>
775          </div>
776        </div>
777        <div class="copy">
778          <div class="row">
779            <div>
780              <ul>
781                <li>
782				  <a href="javascript:;" data-change-location><i></i> Change language</a>
783				  <div class="lang-selector">
784				  	<ul>
785				  	  <li><a href="/change/us" class="current"><i class="us"></i> English (US)</a></li>
786						<li><a href="/change/intl" ><i class="intl"></i> English (International)</a></li>
787						<li><a href="/change/fr" ><i class="fr"></i> French</a></li>
788						<li><a href="/change/de" ><i class="de"></i> German</a></li>
789						<li><a href="/change/es" ><i class="es"></i> Spanish</a></li>
790				  	</ul>
791				  </div>
792				</li>
793              </ul>
794            </div>
795            <div>
796				<p>
797	©2026 Loud&nbsp;Audio, LLC All rights reserved</p>
798<p>
799	iPad is a registered trademark of Apple Inc., registered in the U.S. and other countries</p>
800				<ul>
801					<li><a href="/en/privacy_policy.html">Privacy policy</a></li>
802					<li><a href="/en/cookie_management.html">Cookie management</a></li>
803					<li><a href="/en/gdpr">Right to erasure</a></li>
804				</ul>
805			</div>
806          </div>
807        </div>
808      </div>
809    </footer>
810    <!-- /Footer -->
811
812    
812<script src="/lib/jquery.min.js"></script>
812
813    
813<script>
814
815    var Mackie={UI:{Texts:{}}};Mackie.UI.Texts={Common:{loadError:"An error has occurred"},UserOptions:{loadError:"An error has occurred while getting the user options from the server. Please try again later or <a href=\"/en/support/contact\">contact support</a>"},Subscription:{success:{title:"Done!",text:"You are now subscribed to our newsletter."},error:{title:"Error!",text:"There was an error subscribing you to our newsletter."}},RegisteredProducts:{confirmDialog:{title:"Please confirm",text:"Are you sure you want to unregister your product?"},unregistrationSuccess:{title:"Done!",text:"The product has been successfully unregistered."},unregistrationError:{title:"Oops!",text:"Something went wrong. Please try again later."},noResults:{title:"No results",text:"Please broaden your search"}},VideoPlayer:{tapToEnableSound:'Tap to enable sound'}};
816
817    </script>
817
818    
818<script src="/js/common.min.js?v=1780331833"></script>
818
819
820    
821      
822	<!-- Omacro  -->
823	
824	
824<script id="omacro-widget-buynow" src="https://buynow.omacro.com/embedded/bn.loader.js?company=365ae25d-44d1-468b-9fc8-19cf508678e1&country=auto&validate=false&debug=false" async></script>
824
825	
826		
827	<!-- /Omacro  -->
828	
829	
830    <!-- adroll -->
831    
831<script type="text/javascript">
832    adroll_adv_id = "ZKH6O42F6VAWHBTKUUZYI7";
833    adroll_pix_id = "7HPODK2O6JFQ5LNA6PLCPV";
834    (function () {
835    var oldonload = window.onload;
836    window.onload = function(){
837       __adroll_loaded=true;
838       var scr = document.createElement("script");
839       var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
840       scr.setAttribute('async', 'true');
841       scr.type = "text/javascript";
842       scr.src = host + "/j/roundtrip.js";
843       ((document.getElementsByTagName('head') || [null])[0] ||
844        document.getElementsByTagName('script')[0].parentNode).appendChild(scr);
845       if(oldonload){oldonload()}};
846    }());
847    </script>
847
848
849    
849<script type="text/javascript">
850    adroll_adv_id = "ZKH6O42F6VAWHBTKUUZYI7";
851    adroll_pix_id = "7HPODK2O6JFQ5LNA6PLCPV";
852    window._oiqq = window._oiqq || [];
853    _oiqq.push(['oiq_addPageLifecycle', '7tr4']);
854    _oiqq.push(['oiq_doTag']);
855    (function() {
856       var oiq = document.createElement('script'); oiq.type = 'text/javascript'; oiq.async = true;
857       oiq.src = document.location.protocol + '//px.owneriq.net/stas/s/aqvcxj.js';
858       var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(oiq, s);
859    })();
860    </script>
860
861
862		
863		
863<script type="text/javascript" charset="UTF-8" src="https://cdn.cookie-script.com/s/6bfdc632880a090fa0fabab0581b433d.js" async></script>
863
864
865		
866		
867    
867<script>
868
869	    // process consent from cookie-script to enable DCP's GTM
870
871	    const cookieTypesCK = ['performance','functionality','targeting'];
872	    const cookieTypesDCP = ['performance','functional','targeting'];
873
874	    function processConsent() {
875	      const categories = CookieScript.instance.currentState().categories;
876	      //console.log(categories);
877	      const cookieConsentSettings = [];
878	      for (i=0;i<cookieTypesDCP.length;i++) {
879	        cookieConsentSettings.push(cookieTypesDCP[i] + '=' + (categories.includes(cookieTypesCK[i]) ? '1' : '0'));
880	      }
881	      //console.log(cookieConsentSettings);
882
883	      document.querySelector('.rsCookieConsent').setAttribute(
884	        'data-rs-cookie-consent',
885	        cookieConsentSettings.join(',')
886	      )
887	    }
888	    window.addEventListener('CookieScriptLoaded', processConsent, false);
889	    window.addEventListener('CookieScriptAcceptAll', processConsent, false);
890	    window.addEventListener('CookieScriptAccept', processConsent, false);
891
892    </script>
892
893
894		
895    
895<script>
896
897      // generic action for buy now buttons
898      $(document).on('click', '.rsProductOfferContainer input[type="submit"]', function () {
899
900        console.log('added to cart');
901
902        var productName = $(this).closest('.rsProductOfferContainer').attr('data-product-name');
903
904        if ($('body').hasClass('handle-accessories')) {
905          var priceElem = $(this).closest('.product').find('.price span').html();
906          if (priceElem) {
907            var productPrice = priceElem.replace(/\$/g, "");
908          } else {
909            var productPrice = '0.00';
910          }
911        } else {
912          var priceElem = $(this).closest('.rsProductOfferContainer').find('.rsPrice').html();
913          if (priceElem) {
914            var productPrice = priceElem.replace(/\$/g, "");
915          } else {
916            var productPrice = '0.00';
917          }
918        }
919        var productCategoryName = $(this).closest('.rsProductOfferContainer').attr('data-product-category');
920
921        console.log(productName);
922        console.log(productPrice);
923        console.log(productCategoryName);
924		  
925		$('#cart-updates').text('{product} added to cart'.substitute({ product : productName }));
926
927        gtag("event", "add_to_cart", {
928        "debug_mode": true,
929        "items": [
930
931          {
932            item_name: productName,
933            price: productPrice,
934            item_category: productCategoryName,
935            affiliation: 'Mackie',
936            currency: 'USD',
937            item_brand: 'Mackie'
938          }
939
940        ]
941        });
942
943      });
944
945    </script>
945
946    
947    
948				
949		<!-- grin SDK -->
950		
950<script> window.Grin = window.Grin || []; window.Grin.push(['init', { token: 'xmFbL5d7061pVlR4EnXAnKucICvGJLdy' }]); </script>
950
951		<!-- grin SDK -->	
952
953</body>
954</html>

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