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193} 194 195.header-blog_card:hover .blog-header_title { 196 text-decoration: underline; 197} 198.blog_card:hover .text-style-tag { 199 text-decoration: none; 200} 201 202</style></div><div class="page-wrapper"><main id="main" class="main-wrapper"><header id="top" class="section_meat-header"><div class="dev-banner-fix"><div class="banner_collection-list is--fix w-dyn-list"><div class="empty-state w-dyn-empty"><div>No items found.</div></div></div></div><div class="page-padding"><div class="container is-meat"><div class="padding-vertical is--header is-meat"><div class="meat-header_component"><div class="meat-header_title-wrap"><h1 class="heading-style-h2 is-meat">This is the upgrade meat has been waiting for.</h1><div class="padding-72-16"></div></div><div class="meat_img-container"><div data-poster-url="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/651578725f74d9cf60289661_64dcc782850f85aaae92bac0_believer-hero-background-v2-transcode-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/651578725f74d9cf60289661_64dcc782850f85aaae92bac0_believer-hero-background-v2-transcode-transcode.mp4,https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/651578725f74d9cf60289661_64dcc782850f85aaae92bac0_believer-hero-background-v2-transcode-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="hero__background-video w-background-video w-background-video-atom"><video id="2cba4eee-6e18-db8a-fef5-afa9df25ceb6-video" autoplay="" loop="" style="background-image:url("https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/651578725f74d9cf60289661_64dcc782850f85aaae92bac0_believer-hero-background-v2-transcode-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/651578725f74d9cf60289661_64dcc782850f85aaae92bac0_believer-hero-background-v2-transcode-transcode.mp4" data-wf-ignore="true"/><source src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/651578725f74d9cf60289661_64dcc782850f85aaae92bac0_believer-hero-background-v2-transcode-transcode.webm" data-wf-ignore="true"/></video><noscript><style> 203 [data-wf-bgvideo-fallback-img] { 204 display: none; 205 } 206 @media (prefers-reduced-motion: reduce) { 207 [data-wf-bgvideo-fallback-img] { 208 position: absolute; 209 z-index: -100; 210 display: inline-block; 211 height: 100%; 212 width: 100%; 213 object-fit: cover; 214 } 215 }</style><img data-wf-bgvideo-fallback-img="true" src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/651578725f74d9cf60289661_64dcc782850f85aaae92bac0_believer-hero-background-v2-transcode-poster-00001.jpg" alt=""/></noscript><div aria-live="polite">
215<button type="button" data-w-bg-video-control="true" aria-controls="2cba4eee-6e18-db8a-fef5-afa9df25ceb6-video" class="w-backgroundvideo-backgroundvideoplaypausebutton hide w-background-video--control"><span><img src="https://cdn.prod.website-files.com/6022af993a6b2191db3ed10c/628299f8aa233b83918e24fd_Pause.svg" loading="lazy" alt="Pause video"/></span><span hidden=""><img loading="lazy" alt="Play video" src="https://cdn.prod.website-files.com/6022af993a6b2191db3ed10c/628298b20ae0236682d4b87f_Play-24.svg"/></span></button></div></div><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background.webp" loading="lazy" sizes="(max-width: 2880px) 100vw, 2880px" srcset="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background-p-500.webp 500w, https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background-p-800.webp 800w, https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background-p-1080.webp 1080w, https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background-p-1600.webp 1600w, https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background-p-2000.webp 2000w, https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background-p-2600.webp 2600w, https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/64da05c1e34d05815dc39744_believer-hero-background.webp 2880w" alt="breaded cultivated meat on top of a bed of pasta with tomato sauce" class="hero__background-image"/><div class="meat-hero_content"><h3 class="heading-style-h4 text-color-white">Explore the process</h3><div data-w-id="baef2dde-ead3-aa90-3e5e-0ccc36cdc72e" class="mission_lightbox-container hide"><a href="#" class="lightbox-link w-inline-block w-lightbox"><div class="mission_lightbox-img-wrap"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63ee4332e44d47f4f0311485_Thumbnail.jpeg" loading="lazy" data-w-id="baef2dde-ead3-aa90-3e5e-0ccc36cdc731" alt="" class="mission_lightbox-img"/></div><p class="text-size-14 is--bold is-margin-x">Learn about our process</p>
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228</a></div><div class="hero__actions is-meat"><a fs-modal-element="open-99" href="https://youtu.be/gr2BY8nf6RA" target="_blank" class="button is--blue-text w-inline-block"><div class="btn-text">Watch video</div><div class="arrow-embed w-embed"><svg width="11" height="14" viewBox="0 0 11 14" fill="none" xmlns="http://www.w3.org/2000/svg"> 229<path d="M10.5 6.13397C11.1667 6.51888 11.1667 7.48112 10.5 7.86602L1.5 13.0622C0.833332 13.4471 3.43203e-07 12.966 3.76852e-07 12.1962L8.31114e-07 1.80385C8.64763e-07 1.03405 0.833334 0.552922 1.5 0.937822L10.5 6.13397Z" fill="currentColor"/> 230</svg></div></a></div></div></div><div fs-modal-element="modal-99" class="hero__modal"><a fs-modal-element="close-99" role="button" aria-label="Close Modal" href="#" class="modal-close_btn"><span class="sr-only">Close Modal</span><span aria-hidden="true" class="popup_close-x">Ã</span></a><div class="hero__modal-content"><div style="padding-top:56.17021276595745%" class="video w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2Fgr2BY8nf6RA%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dgr2BY8nf6RA&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fgr2BY8nf6RA%2Fhqdefault.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=youtube" width="940" height="528" scrolling="no" title="YouTube embed" frameborder="0" allow="autoplay; fullscreen; encrypted-media; picture-in-picture;" allowfullscreen="true"></iframe></div></div></div></div></div></div></div><a href="#top" class="top_wrapper w-inline-block"><div class="arrow-embed w-embed"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> 231<path d="M8 13.5001V2.83339" stroke="currentColor" stroke-width="1.5" stroke-linecap="square"/> 232<path d="M3.5 7.00006L8 2.50006L12.5 7.00006" stroke="currentColor" stroke-width="1.5" stroke-linecap="square"/> 233</svg></div><div class="top_text">Back To <br/>Top</div></a></header><section class="section_what"><div class="page-padding"><div class="container-691"><div class="padding-vertical padding-144-72 is-meat"><div class="what_wrapper"><div class="what_title-wrap"><h2 class="text-style-swear-64-48">So, what exactly is <strong>cultivated</strong> meat?</h2><div class="padding-16-16"></div><p>Cultivated meat is grown directly from animal cells in a controlled environment. It may sound scary, but rest assured that itâs a safe and established technology that has been in development for over 100 years and has been fine-tuned by our world class bioengineers and food scientists.</p><div class="padding-44-64 hide-portrait"></div></div><div class="what_content"><div class="padding-44-64"></div><div class="what_content-row"><div class="what_card is--padding-top"><div class="what_img-wrap"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/67460fda2967c6965b74c0f6_Believer_Illustration-HealthyChicken_RGB_Navy.png" loading="lazy" alt="" class="what_img"/></div><p>Itâs free from antibiotics, artificial preservatives, and artificial colors</p></div><div class="what_card"><div class="what_img-wrap"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63ee4332e44d4784a73114d2_chickenNEW.svg" loading="lazy" alt="" class="what_img"/></div><p>No animals are raised, harmed, or killed in the process</p></div></div><div class="what_content-row"><div class="what_card is--padding-top"><div class="what_img-wrap"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63ee4332e44d47d5043114d3_GlobeNEW.svg" loading="lazy" alt="" class="what_img"/></div><p>It requires much less land and water than conventionally-farmed meat, while producing a fraction of the greenhouse gasses</p></div><div class="what_card"><div class="what_img-wrap"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63ee4332e44d474b823114d5_NutritionNEW.svg" loading="lazy" alt="" class="what_img"/></div><p>Itâs nutritional profile is similar to the meat you already know and love</p></div></div></div></div></div></div></div></section><header class="section_how0 background-color-light-blue overflow-hidden"><div class="container-how0"><div class="how_wrapper0"><div data-w-id="fe15aaa5-0a23-998b-726e-ebe38c09a924" class="sticky-element0"><div class="how_title-wrap0"><h2>How our meat is made:</h2><div class="padding-bottom0 padding-72"></div></div><div class="track"><div class="track-flex"><div class="how_card0"><div class="how_card-number-wrap0"><div class="how_card-number0">1</div></div><div class="how_card-img-wrap0"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/66fb1e164d275e4f7e93d126_chicken2.png" loading="lazy" alt="" class="how_card-img0"/></div><div class="padding-bottom0 padding-44"></div><div class="how_card-text-wrap0"><p class="text-size-small0">We carefully source animal cells only once.</p></div></div><div class="how_card0"><div class="how_card-number-wrap0"><div class="how_card-number0">2</div></div><div class="how_card-img-wrap0"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63f905f21d503a076269305b_Believer_Cellbig_RGB_Navy.svg" loading="lazy" alt="" class="how_card-img0"/></div><div class="padding-bottom0 padding-44"></div><div class="how_card-text-wrap0"><p class="text-size-small0">We select the best cells and place them in an optimal, controlled environment.</p></div></div><div class="how_card0"><div class="how_card-number-wrap0"><div class="how_card-number0">3</div></div><div class="how_card-img-wrap0"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63f905f2ef1f14264eb1b04a_Believer_CellGrownbig_RGB_Navy.svg" loading="lazy" alt="" class="how_card-img0"/></div><div class="padding-bottom0 padding-44"></div><div class="how_card-text-wrap0"><p class="text-size-small0">We provide the cells with all the vital nutrients needed to grow and develop without any genetic modification.</p></div></div><div class="how_card0"><div class="how_card-number0">4</div><div class="how_card-number-wrap0"></div><div class="how_card-img-wrap0"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63ee4332e44d477c633114aa_Believer_Illustration-Bowl_RGB_Navy.svg" loading="lazy" alt="" class="how_card-img0"/></div><div class="padding-bottom0 padding-44"></div><div class="how_card-text-wrap0"><p class="text-size-small0">We harvest the fully developed animal cells and expertly prepare them to match the flavor and texture of conventionally-farmed meat.</p></div></div></div></div></div><div class="section-height0"></div></div></div></header><section class="section_experience"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-144-72"><div class="split_wrapper"><div data-w-id="aa5f5ea8-df3b-4188-8a3c-558e2df6443c" class="split_img-container"><div class="square_img-padding"><img src="https://cdn.prod.website-files.com/63ee4332e44d47c6773113dd/63ee4332e44d472f1731146c_burger_man.webp" loading="lazy" alt="man eating a burger" class="img-radius-12px"/></div></div><div class="split_content-container"><div class="padding-72 tablet-hide"></div><div class="content-card"><div class="split_header-wrap"><h2 class="text-style-swear-48"><strong>An experience that fully satisfies the senses</strong></h2><div class="padding-16-16"></div><p>Our cultivated meat looks, smells, tastes, cooks, and sizzles just like the meat you know and love. In fact, its sensory experience is even better than conventional meat because it has an ideal consistency, so youâll never encounter any gristly bits. Simply put, every bite is perfect.<br/></p></div></div></div></div></div></div></div></section><section class="section_cta3"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-144-96"><div class="cta3_wrapper"><div class="cta3_content-wrapper"><div class="align-center"><h2 class="text-style-swearh3 is--20-max-ch">Weâre proud to make meat thatâs good for people and the planet.</h2></div><div class="padding-16"></div><div class="cta3_para-wrap"><p class="text-size-20 is-maxch-48">Believer<sup>®</sup> is building a better future for meatâone thatâs delicious, sustainable, and widely accessible.</p></div><div class="padding-32"></div><div class="button_wrapper is--center"><div class="text-color-light-blue"><a fs-smartlightbox-element="trigger-open" role="button" data-w-id="f87284a0-f603-497b-35ed-1b72299a0a24" href="/our-vision" class="button is--light-blue w-inline-block"><div class="btn-text">Learn more</div><div class="arrow-embed w-embed">
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