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11 12 13</head> 14<body> 15 16 <div class="dealer-page-wireframe"> 17 18 <header> 19 <!-- Top Row: AMSOIL branding + dealer location/phone --> 20 <div class="header-row-1"> 21 <div> 22 <a href="/" class="header-logo" aria-label="Go to home page"> 23 <img src="/images/logo/amsoil-logo.png" alt="AMSOIL" width="200" height="50"> 24 <div>INDEPENDENT DEALER</div> 25 </a> 26 27 <div class="header-contact"> 28 <div>ð Newark, NY</div> 29 <div>ð <a href="tel:+15854553493">(585) 455-3493</a></div> 30 </div> 31 </div> 32 </div> 33 34 <!-- Bottom Row: Dealer name + navigation --> 35 <div class="header-row-2"> 36 <div> 37 <a href="/" class="dealer-name-row" aria-label="Go to home page"> 38 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/01156298-f7f8-485b-6cf0-a1b53ae9b000/public" alt="Marty & Lori Gilmore logo" class="dealer-logo"> 39 <h1 class="dealer-name">Marty & Lori Gilmore</h1> 40 </a> 41 42 <!-- Dynamic Dealer Navigation with dropdown support --> 43 <nav class="dealer-nav"> 44 <div class="nav-item-wrapper"> 45 <span class="nav-link nav-link-no-href">Where to Buy AMSOIL<span class="dropdown-indicator">â¾</span></span> 46 <div class="nav-dropdown"> 47 <a href="/our-retail-stores" class="dropdown-link">Our Retail Stores</a> 48 </div> 49 </div> 50 51 52 <div class="nav-item-wrapper"> 53 <a href="https://www.amsoil.com/shop?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="nav-link">Shop Online<span class="dropdown-indicator">â¾</span></a> 54 <div class="nav-dropdown"> 55 <a href="https://www.amsoil.com/shop/by-product?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">Shop By Product</a> 56<a href="https://www.amsoil.com/shop/by-equipment?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">Shop By Equipment Type</a> 57<a href="/request-a-free-catalog" class="dropdown-link">Request a Free Catalog</a> 58 </div> 59 </div> 60 61 62 <div class="nav-item-wrapper"> 63 <a href="https://www.amsoil.com/business-opportunities/?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="nav-link">Business Opportunities<span class="dropdown-indicator">â¾</span></a> 64 <div class="nav-dropdown"> 65 <a href="https://www.amsoil.com/lander/join/?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">Start Your Own Business</a> 66<a href="/sell-amsoil-in-your-store" class="dropdown-link">Sell In Your Store</a> 67<a href="https://www.amsoil.com/commercial?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">Use In Company Equipment</a> 68 </div> 69 </div> 70 71 72 <div class="nav-item-wrapper"> 73 <a href="https://www.amsoil.com/offers/pc/?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="nav-link">Offers<span class="dropdown-indicator">â¾</span></a> 74 <div class="nav-dropdown"> 75 <a href="https://www.amsoil.com/offers/pc/?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">AMSOIL Preferred Customer Program</a> 76<a href="https://www.amsoil.com/offers/pc/?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">Free Shipping</a> 77 </div> 78 </div> 79 80 81 <div class="nav-item-wrapper"> 82 <a href="/#dealer-info" class="nav-link">About<span class="dropdown-indicator">â¾</span></a> 83 <div class="nav-dropdown"> 84 <a href="https://www.amsoil.com/about/?zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">About Amsoil</a> 85<a href="https://www.amsoil.com/t/faq/?=392704&zo=392704" target="_blank" rel="sponsored noopener noreferrer" class="dropdown-link">AMSOIL FAQ</a> 86<a href="/#contact-us" class="dropdown-link">Contact Us</a> 87<a href="/a-local-look-at-an-american-success-story" class="dropdown-link">Blog</a> 88 </div> 89 </div> 90 91 92 <div class="nav-item-wrapper">
93 <span class="nav-link nav-link-no-href">Learn More<span class="dropdown-indicator">â¾</span></span> 94 <div class="nav-dropdown"> 95 <a href="/americas-oil" class="dropdown-link">America's Oil</a> 96<a href="/how-often-should-i-change-my-oil" class="dropdown-link">How Often Should I Change My Oil</a> 97<a href="/does-oil-brand-matter" class="dropdown-link">Does Oil Brand Matter</a> 98<a href="/how-to-help-the-environment" class="dropdown-link">How To Help The Environment</a> 99 </div> 100 </div> 101 102 103 <div class="nav-item-wrapper"> 104 <span class="nav-link nav-link-no-href">Events<span class="dropdown-indicator">â¾</span></span> 105 <div class="nav-dropdown"> 106 <a href="/we-have-completed-our-events-for-2026" class="dropdown-link">We Have Completed our Events for 2026</a> 107 </div> 108 </div> 109 110 111 <div class="nav-item-wrapper"> 112 <a href="/racing" class="nav-link">Racing<span class="dropdown-indicator">â¾</span></a> 113 <div class="nav-dropdown"> 114 <a href="/racing" class="dropdown-link">Weber Racing</a> 115 </div> 116 </div> 117 </nav> 118 </div> 119 </div> 120 </header> 121 122 123 <main class="site-main"> 124 <div class="container"> 125 126 <article class="page-content"> 127 <h2 class="cms-heading" style="text-align: center; font-size: 3.125rem; color: #0000cd">America's Oil</h2> 128<h3 class="cms-heading" style="text-align: center; font-size: 2.1875rem; color: #ff0000"> Formulated, Blended, and Packaged in the USA!</h3> 129<div class="cms-spacer" style="height: 16px"></div> 130 131 <div class="cms-two-column cms-two-column--33-67 cms-two-column--gap-medium"> 132 <div class="cms-column-left"> 133 <figure class="cms-image cms-image--center"> 134 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/f0895127-a137-4044-8ee8-ec181a5d5500/public" alt="America's Oil Character - Uncle AMS Wants You!" loading="lazy"> 135 136 </figure> 137 </div> 138 <div class="cms-column-right"><div class="cms-rich-text"><p class="lexical-paragraph"><b><strong class="lexical-text-bold" style="font-size: 20px; color: rgb(0, 0, 205)">âº</strong></b><b><strong class="lexical-text-bold" style="font-size: 20px"> </strong></b><span style="font-size: 20px">AMSOIL synthetic oils are proudly made in the USA.</span></p><p class="lexical-paragraph"><b><strong class="lexical-text-bold" style="font-size: 20px; color: rgb(0, 0, 205)">âº</strong></b><b><strong class="lexical-text-bold" style="font-size: 20px"> </strong></b><span style="font-size: 20px">AMSOIL INC. is committed to formulating, blending, and packaging AMSOIL products in the United States, despite the opportunity to manufacture in other countries.</span></p><p class="lexical-paragraph"><b><strong class="lexical-text-bold" style="font-size: 20px; color: rgb(0, 0, 205)">âº</strong></b><b><strong class="lexical-text-bold" style="font-size: 20px"> </strong></b><span style="font-size: 20px">AMSOIL INC. is a true American success story that personifies entrepreneurship, innovation, and hard work. What started as a one-person operation in a small garage a half-century ago has grown into a large company in Superior, WI now recognized as a world leader in synthetic lubricant technology.</span></p><p class="lexical-paragraph"><b><strong class="lexical-text-bold" style="font-size: 20px; color: rgb(0, 0, 205)">⺠</strong></b><b><strong class="lexical-text-bold" style="font-size: 20px"> </strong></b><span style="font-size: 20px">Today, AMSOIL operates the most modern, well-equipped, and well-engineered lubricant blending and packaging plants in the USA.</span></p></div></div> 139 </div> 140 141<div class="cms-spacer" style="height: 32px"></div> 142<h2 class="cms-heading" style="text-align: center; font-size: 2.8125rem; color: #0000cd">The History Behind the Best Motor Oil Brand on the Market</h2> 143<div class="cms-spacer" style="height: 32px"></div> 144<h3 class="cms-heading" style="font-size: 2rem; color: #ff0000">About the Founder</h3> 145 146 <div class="cms-two-column cms-two-column--33-67 cms-two-column--gap-large"> 147 <div class="cms-column-left"> 148 <figure class="cms-image cms-image--full cms-image--center"> 149 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/e962d594-e326-4cf2-9396-f89ca9974900/public" alt="AMSOIL Founder Lt. Col. Albert J. Amatuzio." loading="lazy">
150 <figcaption>Lt. Col. Albert J. Amatuzio, Founder of AMSOIL INC.</figcaption> 151 </figure> 152 </div> 153 <div class="cms-column-right"><div class="cms-spacer" style="height: 32px"></div> 154<div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">During his 25 years as a jet fighter pilot, Al Amatuzio (hence the name âAMSOILâ), recognized synthetic lubricantâs ability to stand up to the demanding operating conditions and temperature extremes jet engines encounter. He realized that cars, trucks, and other internal combustion engines could benefit from the same protection that synthetic lubrication provided to the engines of the jets he flew. This was the start of the history behind the best motor oil brand on the market, AMSOIL.</span></p></div></div> 155 </div> 156 157 158 <div class="cms-two-column cms-two-column--50-50 cms-two-column--gap-large"> 159 <div class="cms-column-left"><div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">In the mid-1960s, Al Amatuzio began his quest to develop a synthetic motor oil for cars, trucks, and other internal combustion engines. After an intense period of research and development, he assembled a team of chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements in 1972.</span></p></div></div> 160 <div class="cms-column-right"><div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">AMSOIL 10W-40 Synthetic Motor Oil outperformed conventional motor oils on all counts, signaling a new age in lubrication science. From the start, it became apparent that this innovative product would play a role in engine performance and engine life, and in 1994 Lt. Col. Albert J. Amatuzio was inducted into the Lubricants World Hall of Fame for his pioneering work in the development of synthetic motor oil!</span></p></div></div> 161 </div> 162 163 164 <div class="cms-two-column cms-two-column--50-50 cms-two-column--gap-large"> 165 <div class="cms-column-left"><div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander â excellence, integrity and strong leadership. He started the company in his American home, blending and packaging AMSOIL motor oils himself, with his garage as the warehouse. Today, AMSOIL operates a total of nearly 700,000 square feet including one of the most modern, clean, well-equipped and well-engineered lubricant blending and packaging plants in the USA, the AMSOIL Center.</span></p><p class="lexical-paragraph"><span style="font-size: 20px">The introduction of AMSOIL synthetic motor oil set new standards for motor oil quality. Today, virtually every motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes â AMSOIL is The First in Synthetics®.</span></p></div></div> 166 <div class="cms-column-right"> 167 <figure class="cms-image cms-image--center"> 168 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/12f76aa3-4f04-48bb-bf38-357488055400/public" alt="AMSOIL President Albert J. Amatuzio and his son and future President, Alan." loading="lazy"> 169 <figcaption>Left to Right: Dean Alexander, Albert J. Amatuzio, and Alan Amatuzio. Albert passed away in 2017 and his son, Alan, became President.</figcaption> 170 </figure> 171 </div> 172 </div> 173 174<h3 class="cms-heading" style="font-size: 2rem; color: #ff0000">About the Company</h3> 175 176 <div class="cms-two-column cms-two-column--33-67 cms-two-column--gap-small"> 177 <div class="cms-column-left"> 178 <figure class="cms-image cms-image--left"> 179 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/f385e609-2b92-4f3c-b72e-99ce02254700/public" alt="AMSOIL Corporate Headquarters Building 925 Tower Ave, Superior, WI 54880." loading="lazy"> 180 <figcaption>AMSOIL Corporate Headquarters located in Superior, Wi.</figcaption> 181 </figure> 182 </div> 183 <div class="cms-column-right"> 184 <div class="cms-two-column cms-two-column--33-67 cms-two-column--gap-small"> 185 <div class="cms-column-left"> 186 <figure class="cms-image cms-image--center"> 187 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/d75e8bde-2f81-46d5-5ac1-01e020ccee00/public" alt="Entrance to the AMSOIL Bu
187ilding in Superior, WI." loading="lazy"> 188 <figcaption>AMSOIL Building Entrance</figcaption> 189 </figure> 190 </div> 191 <div class="cms-column-right"><div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">AMSOILâs corporate headquarters, manufacturing plants, and main distribution center, located in Superior, Wisconsin, USA, boasts state-of-the-art equipment and specialists in every facet of lubricant technology. In addition, AMSOIL has several </span><a href="https://www.amsoil.com/w/distribution-centers/?zo=392704" target="_blank" rel="noopener noreferrer" class="lexical-link"><span style="font-size: 20px">distribution centers</span></a><span style="font-size: 20px"> located throughout North America and the world to keep pace with the increasing demand for AMSOIL products.</span></p><p class="lexical-paragraph"><span style="font-size: 20px">These facilities cover a total of nearly 700,000 square feet. The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by approximately 300 employees.</span></p></div></div> 192 </div> 193 </div> 194 </div> 195 196<div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as high-speed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums, and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away!</span></p></div> 197<div class="cms-spacer" style="height: 32px"></div> 198<h3 class="cms-heading" style="font-size: 2rem; color: #ff0000">About the Product</h3> 199<div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">At AMSOIL, every new additive, chemical, and base stock that shows the slightest glimmer of potential are investigated. While the competition is making good synthetic-based oils, AMSOIL makes the best synthetic motor oil. Thatâs because the competition is using formulas that AMSOIL left behind many years ago in favor of newer, more advanced chemistries. AMSOIL insists on continuous product development and improvement. No one in this industry has the reputation for quality that AMSOIL holds.</span></p></div> 200<div class="cms-spacer" style="height: 32px"></div> 201<div class="cms-rich-text"><p class="lexical-paragraph" style="text-align: center"><a href="https://superoilpro.com/our-retail-stores" class="lexical-link" rel="nofollow ugc noopener noreferrer"><b><strong class="lexical-text-bold" style="font-size: 24px; color: rgb(0, 0, 205)">See where to buy AMSOIL in Buffalo, Rochester, Syracuse, and Albany</strong></b></a></p></div> 202<div class="cms-spacer" style="height: 32px"></div> 203<h3 class="cms-heading" style="font-size: 2rem; color: #ff0000">Product Demand Forces AMSOIL to Increase Production Capabilities</h3> 204<div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">In order to meet the growing demand for </span><a href="https://amsoil.com/c/products/1/?zo=392704" target="_blank" class="lexical-link" rel="sponsored noopener noreferrer"><span style="font-size: 20px">AMSOIL products</span></a><span style="font-size: 20px">, AMSOIL expanded their production and warehousing capabilities. In the Fall of 2004, AMSOIL purchased a grocery distribution warehouse and installed the industryâs most advanced blending equipment and packaging lines and constructed a new laboratory, maintaining the high level of quality demanded of AMSOIL synthetic lubricants. Conveniently located along the railway, this upgraded facility is now known as the AMSOIL Center.</span></p></div> 205 206 <div class="cms-two-column cms-two-column--50-50 cms-two-column--gap-small"> 207 <div class="cms-column-left"><div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">The AMSOIL Center in Superior, Wisconsin is the hub of the AMSOIL distribution network. All AMSOIL products are packaged and shipped from this location. The AMSOIL Center is more than 400,000 square feet and sits on a 55.5-acre site. It houses AMSOIL Production and Packaging, the AMSOIL Central Warehouse, the Superior, WI Distribution Center, the AMSOIL Laboratory, AMSOIL Technical Services, AMSOIL Technical Sales, the AMSOIL Operations Department, 86 storage tanks, 4 packaging lines, 38 loading docks, 3.5 miles of pipe, 90 product transfer pumps and 85 employees.</span></p></div></div> 208 <div class="cms-column-right"> 209 <figure class="cms-image cms-image--center"> 210 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/81ef31ca-0cf3-41aa-8c0e-e80ddf96b500/public" alt="The AMSOIL Distribution Center 1101 Susquehanna Ave, Superior, WI 54880." loading="lazy">
211 <figcaption>The AMSOIL Center, located in Superior, WI, is the hub of the AMSOIL distribution network.</figcaption> 212 </figure> 213 </div> 214 </div> 215 216 217 <div class="cms-two-column cms-two-column--50-50 cms-two-column--gap-small"> 218 <div class="cms-column-left"> 219 <figure class="cms-image cms-image--left"> 220 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/0be46987-35c7-4f5c-2ae2-3af082703300/public" alt="Storage Tanks inside the AMSOIL Distribution Center in Superior, WI." loading="lazy"> 221 <figcaption>Storage tanks inside the AMSOIL Center located in Superior, WI.</figcaption> 222 </figure> 223 </div> 224 <div class="cms-column-right"> 225 <figure class="cms-image cms-image--center"> 226 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/036472e4-75d8-4996-4e3a-bb1130332600/public" alt="AMSOIL is formulated, blended, and packaged in the United States." loading="lazy"> 227 <figcaption>AMSOIL is formulated, blended, and packaged in the United States.</figcaption> 228 </figure> 229 230<div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">AMSOIL INC. has made dramatic leaps forward since 1972. What started out in a tiny garage in Superior, Wisconsin has grown into a large company now recognized as a world leader in synthetic lubricant technology!</span></p></div></div> 231 </div> 232 233<h3 class="cms-heading" style="font-size: 2rem; color: #ff0000">Best Synthetic Motor OilâToday and Tomorrow</h3> 234<div class="cms-rich-text"><p class="lexical-paragraph"><span style="font-size: 20px">Every day AMSOIL continues to perfect the technology of synthetic-based lubricants and, as new additive, chemical and base stock chemistries become available, AMSOIL will continue to investigate them. AMSOIL INC. insists on developing the best synthetic oil and remaining The First in Synthetics® â first in history, first in quality!</span></p></div> 235 236 <figure class="cms-image cms-image--center"> 237 <img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/6911cfad-b0e0-48c7-fa9a-f8455b04a700/public" alt="A look inside the AMSOIL Center located in the United States of America." loading="lazy"> 238 <figcaption>A look inside the AMSOIL Center located in the United Sates of America.</figcaption> 239 </figure> 240 241<div class="cms-spacer" style="height: 32px"></div> 242<h3 class="cms-heading" style="font-size: 2rem; color: #ff0000">Why AMSOIL is the Best Motor OilâIn the Founderâs Own Words</h3> 243 244 <div class="cms-two-column cms-two-column--50-50 cms-two-column--gap-large"> 245 <div class="cms-column-left"><div class="cms-rich-text"><p class="lexical-paragraph"><i><em class="lexical-text-italic" style="font-size: 18px; color: rgb(128, 128, 128)">âThe superior performance AMSOIL Synthetic Lubricants provide is no accident. Believe me, it takes a great deal of knowledge and expertise to engineer oil that consistently outperforms all the others, often by a wide margin. We staff a complete technical services department and chemical laboratory that is second to none. Our staff is trained and educated in modern lubrication technology, enabling us to consistently stay on the cutting edge with our lubricants.</em></i><br><br><i><em class="lexical-text-italic" style="font-size: 18px; color: rgb(128, 128, 128)">âOur people know I will not allow compromising the quality of our products. They know if there is a base stock or additive out there that will improve the performance of our lubricants, I want to know about it and I want to test it for possible use in our formulations. Thatâs how we have always been able to compete against the major oil companies!â</em></i></p><p class="lexical-paragraph"><span style="font-size: 18px; color: rgb(128, 128, 128)">~ A.J. âAlâ Amatuzio,</span><br><span style="font-size: 18px; color: rgb(128, 128, 128)">Founder and Late President of AMSOIL INC.</span></p></div> 246<div class="cms-spacer" style="height: 32px"></div> 247<div class="cms-rich-text"><p class="lexical-paragraph"><i><em class="lexical-text-italic" style="color: rgb(128, 128, 128); font-size: 18px">âAMSOIL lubricants and automotive products deliver higher value for the money. Itâs true that petroleum lubricants and conventional filters are priced less initially, but they eventually cost motorists much more than if they bought the higher quality AMSOIL products to begin with. The same is true when comparing other synthetic motor oils to AMSOIL. Not only are our lubricants proven better in comparison testing, but unlike most of the other synthetic oils, they are engineered for extended drain intervals. That means that, even though all synthetic oil prices are fairly close, a motorist only has to buy AMSOIL motor oil once over [20,000 or 25,000 miles], depending on the AMSOIL motor oil used. Most other synthetics are recommended for normal drain intervals, which make them considerably more expensive over time.â</em></i></p><p class="lexical-paragraph"><span style="color: rgb(128, 128, 128); font-size: 18px">~ A.J. âAlâ Amatuzio,</span><br><span style="color: rgb(128, 128, 128); font-size: 18px">Founder and Late President of AMSOIL INC.</span></p></div></div> 248 <div class="cms-column-right"><div class="cms-rich-text"><p class="lexical-paragraph"><i><em class="lexical-text-italic" style="font-size: 18px; color: rgb(128, 128, 128)">âI am a person who believes it is very important to maintain a good reputation, both personally and professionally. My philosophy is to always try to be the best. I strived to be the best fighter pilot, the best squadron commander, and the best businessman I could be. The products we make here at AMSOIL reflect that philosophy.â</em></i></p><p class="lexical-paragraph"><span style="font-size: 18px; color: rgb(128, 128, 128)">~ A.J. âAlâ Amatuzio,</span><br><span style="font-size: 18px; color: rgb(128, 128, 128)">Founder and Late President of AMSOIL INC.</span></p></div> 249<div class="cms-spacer" style="height: 32px"></div> 250<div class="cms-rich-text"><p class="lexical-paragraph"><i><em class="lexical-text-italic" style="font-size: 18px; color: rgb(128, 128, 128)">âOur policy has always been to promote AMSOIL products with facts, not wild claims. Over the years we have been complimented by many professionals, including our competition, for the straightforward way we promote our products. Thatâs not to say weâre shy about claiming our products are the best, because they really are, and we can prove it. Youâre allowed to toot your own horn when you can back up what you say. Weâve never been successfully challenged in any of our product performance claims because they have always been true.â</em></i></p><p class="lexical-paragraph"><span style="font-size: 18px; color: rgb(128, 128, 128)">~ A.J. âAlâ Amatuzio,</span><br><span style="font-size: 18px; color: rgb(128, 128, 128)">Founder and Late President of AMSOIL INC.</span></p></div> 251<div class="cms-spacer" style="height: 32px"></div> 252<div class="cms-rich-text"><p class="lexical-paragraph"><i><em class="lexical-text-italic" style="color: rgb(128, 128, 128); font-size: 18px">âAMSOIL lubricants are now recognized and accepted as the excellent products they really are by more consumers than ever. Our market share is growing every day.â</em></i></p><p class="lexical-paragraph"><span style="color: rgb(128, 128, 128); font-size: 18px">~ A.J. âAlâ Amatuzio,</span><br><span style="color: rgb(128, 128, 128); font-size: 18px">Founder and Late President of AMSOIL INC.</span></p></div></div> 253 </div> 254 255<div class="cms-rich-text"><p class="lexical-paragraph" style="text-align: center"><i><em class="lexical-text-italic" style="font-size: 18px; color: rgb(128, 128, 128)">âI believe that after all these years the lubrication market has finally come to us, rather than us conforming to it. Thatâs what happens when a revolutionary new concept is introduced. Change comes slowly. It takes time for people to change the way they have always done things. But if the products and concepts are good enough and represent real progress, they will eventually be accepted.â</em></i></p><p class="lexical-paragraph" style="text-align: center"><span style="font-size: 18px; color: rgb(128, 128, 128)">~ A.J. âAlâ Amatuzio,</span><br><span style="font-size: 18px; color: rgb(128, 128, 128)">Founder and Late President of AMSOIL INC.</span></p></div> 256 257 <div class="cms-two-column cms-two-column--50-50 cms-two-column--gap-large"> 258 <div class="cms-column-left"> 259 <figure class="cms-image cms-image--center"> 260 <a href="https://superoilpro.com/our-retail-stores" rel="nofollow ugc noopener noreferrer"><img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/6d108f67-f9ba-441d-7885-a1c104
2606df800/public" alt="Find an AMSOIL Retailer Near You. Check Out Our Locator Map." loading="lazy"></a> 261 <figcaption>As an Independent AMSOIL Dealer from New York State, weâve put AMSOIL on the shelf of many retail stores and auto repair shops. Visit one of our retail partners today!</figcaption> 262 </figure> 263 </div> 264 <div class="cms-column-right"> 265 <figure class="cms-image cms-image--center"> 266 <a href="https://www.amsoil.com/c/products/1/?zo=392704" target="_blank" rel="sponsored noopener noreferrer"><img src="https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/5dfd54af-9c6d-4b06-cf1e-651583297500/public" alt="Shop Online and Get AMSOIL Drop-Shipped Right to Your Door!" loading="lazy"></a> 267 <figcaption>Regional AMSOIL Distribution Centers across the US and Canada ensure fast, efficient delivery of AMSOIL products, with 99% of orders processed within 24 hours and arriving within 3 business days.</figcaption> 268 </figure> 269 </div> 270 </div> 271 272 </article> 273 </div> 274 </main> 275 276 277 <footer> 278 <div class="footer-content"> 279 <!-- Column 1: Logo --> 280 <div class="footer-column"> 281 <div class="footer-logo"> 282 <img src="/images/logo/amsoil-logo.png" alt="AMSOIL" width="200" height="50"> 283 </div> 284 </div> 285 286 <!-- Column 2: Products --> 287 <div class="footer-column"> 288 <h4>PRODUCTS</h4> 289 <ul> 290 <li><a href="https://www.amsoil.com/c/motor-oil/2/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Motor Oil</a></li> 291 <li><a href="https://www.amsoil.com/c/hydraulic-oil/13/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Hydraulic Oil</a></li> 292 <li><a href="https://www.amsoil.com/c/compressor-oil/15/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Compressor Oil</a></li> 293 <li><a href="https://www.amsoil.com/c/transmission-fluid/19/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Transmission Fluid</a></li> 294 <li><a href="https://www.amsoil.com/c/gear-oil/25/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Gear Lube</a></li> 295 <li><a href="https://www.amsoil.com/c/fuel-additives/16/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Fuel Additives</a></li> 296 <li><a href="https://www.amsoil.com/c/bearing-chassis-grease/28/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Greases</a></li> 297 <li><a href="https://www.amsoil.com/c/filters/29/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Filters</a></li> 298 </ul> 299 </div> 300 301 <!-- Column 3: Vehicle --> 302 <div class="footer-column"> 303 <h4>VEHICLE</h4> 304 <ul> 305 <li><a href="https://www.amsoil.com/c/car-truck/104/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Auto / Light Truck</a></li> 306 <li><a href="https://www.amsoil.com/c/v-twin-motorcycle/110/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Motorcycle</a></li> 307 <li><a href="https://www.amsoil.com/c/atv-utv/107/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">ATV & UTV</a></li> 308 <li><a href="https://www.amsoil.com/c/marine/111/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Marine</a></li> 309 <li><a href="https://www.amsoil.com/c/turbodiesel-truck/105/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Diesel</a></li> 310 <li><a href="https://www.amsoil.com/c/snowmobile/106/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Snowmobile</a></li> 311 <li><a href="https://www.amsoil.com/lookup/pwc/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">PWC</a></li> 312 <li><a href="https://www.amsoil.com/c/power-equipment/113/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Small Engine</a></li> 313 <li><a href="https://www.amsoil.com/c/heavy-duty-diesel-equipment/112/?zo=392704" target="_blank" rel="sponsored noopener noreferrer">Heavy Duty</a></li> 314 </ul> 315 </div> 316 317 <!-- Column 4: Contact --> 318 <div class="footer-column"> 319 <h4>CONTACT</h4> 320 <div class="footer-dealer-info"> 321 <p><strong>Marty & Lori Gilmore</strong></p> 322 <p>Newark, NY 14513</p> 323 <p>US</p> 324 <p class="pt-8"><a href="tel:+15854553493">(585) 455-3493</a></p> 325 <p><a href="mailto:[email protected]">[email protected]</a></p> 326 </div> 327 </div> 328 </div> 329 330 <!-- Footer Bottom --> 331 <div class="footer-bottom"> 332 <p>© AMSOIL INC. 2026</p> 333 </div> 334 </footer> 335 336 </div> 337 338
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font-size: 3.125rem; color: #0000cd\"\u003eAmerica\u0026#039;s Oil\u003c/h2\u003e\n\u003ch3 class=\"cms-heading\" style=\"text-align: center; font-size: 2.1875rem; color: #ff0000\"\u003e Formulated, Blended, and Packaged in the USA!\u003c/h3\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 16px\"\u003e\u003c/div\u003e\n\n \u003cdiv class=\"cms-two-column cms-two-column--33-67 cms-two-column--gap-medium\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/f0895127-a137-4044-8ee8-ec181a5d5500/public\" alt=\"America\u0026#039;s Oil Character - Uncle AMS Wants You!\" loading=\"lazy\"\u003e\n \n \u003c/figure\u003e\n \u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px; color: rgb(0, 0, 205)\"\u003eâº\u003c/strong\u003e\u003c/b\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px\"\u003e \u003c/strong\u003e\u003c/b\u003e\u003cspan style=\"font-size: 20px\"\u003eAMSOIL synthetic oils are proudly made in the USA.\u003c/span\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px; color: rgb(0, 0, 205)\"\u003eâº\u003c/strong\u003e\u003c/b\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px\"\u003e \u003c/strong\u003e\u003c/b\u003e\u003cspan style=\"font-size: 20px\"\u003eAMSOIL INC. is committed to formulating, blending, and packaging AMSOIL products in the United States, despite the opportunity to manufacture in other countries.\u003c/span\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px; color: rgb(0, 0, 205)\"\u003eâº\u003c/strong\u003e\u003c/b\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px\"\u003e \u003c/strong\u003e\u003c/b\u003e\u003cspan style=\"font-size: 20px\"\u003eAMSOIL INC. is a true American success story that personifies entrepreneurship, innovation, and hard work. What started as a one-person operation in a small garage a half-century ago has grown into a large company in Superior, WI now recognized as a world leader in synthetic lubricant technology.\u003c/span\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px; color: rgb(0, 0, 205)\"\u003e⺠\u003c/strong\u003e\u003c/b\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 20px\"\u003e \u003c/strong\u003e\u003c/b\u003e\u003cspan style=\"font-size: 20px\"\u003eToday, AMSOIL operates the most modern, well-equipped, and well-engineered lubricant blending and packaging plants in the USA.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003c/div\u003e\n \n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003ch2 class=\"cms-heading\" style=\"text-align: center; font-size: 2.8125rem; color: #0000cd\"\u003eThe History Behind the Best Motor Oil Brand on the Market\u003c/h2\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003ch3 class=\"cms-heading\" style=\"font-size: 2rem; color: #ff0000\"\u003eAbout the Founder\u003c/h3\u003e\n\n \u003cdiv class=\"cms-two-column cms-two-column--33-67 cms-two-column--gap-large\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\n \u003cfigure class=\"cms-image cms-image--full cms-image--center\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/e962d594-e326-4cf2-9396-f89ca9974900/public\" alt=\"AMSOIL Founder Lt. Col. Albert J. Amatuzio.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eLt. Col. Albert J. Amatuzio, Founder of AMSOIL INC.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eDuring his 25 years as a jet fighter pilot, Al Amatuzio (hence the name âAMSOILâ), recognized synthetic lubricantâs ability to stand up to the demanding operating conditions and temperature extremes jet engines encounter. He realized that cars, trucks, and other internal
340combustion engines could benefit from the same protection that synthetic lubrication provided to the engines of the jets he flew. This was the start of the history behind the best motor oil brand on the market, AMSOIL.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003c/div\u003e\n \n\n \u003cdiv class=\"cms-two-column cms-two-column--50-50 cms-two-column--gap-large\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eIn the mid-1960s, Al Amatuzio began his quest to develop a synthetic motor oil for cars, trucks, and other internal combustion engines. After an intense period of research and development, he assembled a team of chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements in 1972.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eAMSOIL 10W-40 Synthetic Motor Oil outperformed conventional motor oils on all counts, signaling a new age in lubrication science. From the start, it became apparent that this innovative product would play a role in engine performance and engine life, and in 1994 Lt. Col. Albert J. Amatuzio was inducted into the Lubricants World Hall of Fame for his pioneering work in the development of synthetic motor oil!\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003c/div\u003e\n \n\n \u003cdiv class=\"cms-two-column cms-two-column--50-50 cms-two-column--gap-large\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eAl Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander â excellence, integrity and strong leadership. He started the company in his American home, blending and packaging AMSOIL motor oils himself, with his garage as the warehouse. Today, AMSOIL operates a total of nearly 700,000 square feet including one of the most modern, clean, well-equipped and well-engineered lubricant blending and packaging plants in the USA, the AMSOIL Center.\u003c/span\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eThe introduction of AMSOIL synthetic motor oil set new standards for motor oil quality. Today, virtually every motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes â AMSOIL is The First in Synthetics®.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/12f76aa3-4f04-48bb-bf38-357488055400/public\" alt=\"AMSOIL President Albert J. Amatuzio and his son and future President, Alan.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eLeft to Right: Dean Alexander, Albert J. Amatuzio, and Alan Amatuzio. Albert passed away in 2017 and his son, Alan, became President.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \n\u003ch3 class=\"cms-heading\" style=\"font-size: 2rem; color: #ff0000\"\u003eAbout the Company\u003c/h3\u003e\n\n \u003cdiv class=\"cms-two-column cms-two-column--33-67 cms-two-column--gap-small\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\n \u003cfigure class=\"cms-image cms-image--left\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/f385e609-2b92-4f3c-b72e-99ce02254700/public\" alt=\"AMSOIL Corporate Headquarters Building 925 Tower Ave, Superior, WI 54880.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eAMSOIL Corporate Headquarters located in Superior, Wi.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\n \u003cdiv class=\"cms-two-column cms-two-column--33-67 cms-two-column--gap-small\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/d75e8bde-2f81-46d5-5ac1-01e020ccee00/public\" alt=\"Entrance to the AMSOIL Bu
340ilding in Superior, WI.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eAMSOIL Building Entrance\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eAMSOILâs corporate headquarters, manufacturing plants, and main distribution center, located in Superior, Wisconsin, USA, boasts state-of-the-art equipment and specialists in every facet of lubricant technology. In addition, AMSOIL has several \u003c/span\u003e\u003ca href=\"https://www.amsoil.com/w/distribution-centers/?zo=392704\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"lexical-link\"\u003e\u003cspan style=\"font-size: 20px\"\u003edistribution centers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-size: 20px\"\u003e located throughout North America and the world to keep pace with the increasing demand for AMSOIL products.\u003c/span\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eThese facilities cover a total of nearly 700,000 square feet. The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by approximately 300 employees.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eThe state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as high-speed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums, and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away!\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003ch3 class=\"cms-heading\" style=\"font-size: 2rem; color: #ff0000\"\u003eAbout the Product\u003c/h3\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eAt AMSOIL, every new additive, chemical, and base stock that shows the slightest glimmer of potential are investigated. While the competition is making good synthetic-based oils, AMSOIL makes the best synthetic motor oil. Thatâs because the competition is using formulas that AMSOIL left behind many years ago in favor of newer, more advanced chemistries. AMSOIL insists on continuous product development and improvement. No one in this industry has the reputation for quality that AMSOIL holds.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\" style=\"text-align: center\"\u003e\u003ca href=\"https://superoilpro.com/our-retail-stores\" class=\"lexical-link\" rel=\"nofollow ugc noopener noreferrer\"\u003e\u003cb\u003e\u003cstrong class=\"lexical-text-bold\" style=\"font-size: 24px; color: rgb(0, 0, 205)\"\u003eSee where to buy AMSOIL in Buffalo, Rochester, Syracuse, and Albany\u003c/strong\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003ch3 class=\"cms-heading\" style=\"font-size: 2rem; color: #ff0000\"\u003eProduct Demand Forces AMSOIL to Increase Production Capabilities\u003c/h3\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eIn order to meet the growing demand for\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://amsoil.com/c/products/1/?zo=392704\" target=\"_blank\" class=\"lexical-link\" rel=\"sponsored noopener noreferrer\"\u003e\u003cspan style=\"font-size: 20px\"\u003eAMSOIL products\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-size: 20px\"\u003e, AMSOIL expanded their production and warehousing capabilities. In the Fall of 2004, AMSOIL purchased a grocery distribution warehouse and installed the industryâs most advanced blending equipment and packaging lines and constructed a
340new laboratory, maintaining the high level of quality demanded of AMSOIL synthetic lubricants. Conveniently located along the railway, this upgraded facility is now known as the AMSOIL Center.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\n \u003cdiv class=\"cms-two-column cms-two-column--50-50 cms-two-column--gap-small\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eThe AMSOIL Center in Superior, Wisconsin is the hub of the AMSOIL distribution network. All AMSOIL products are packaged and shipped from this location. The AMSOIL Center is more than 400,000 square feet and sits on a 55.5-acre site. It houses AMSOIL Production and Packaging, the AMSOIL Central Warehouse, the Superior, WI Distribution Center, the AMSOIL Laboratory, AMSOIL Technical Services, AMSOIL Technical Sales, the AMSOIL Operations Department, 86 storage tanks, 4 packaging lines, 38 loading docks, 3.5 miles of pipe, 90 product transfer pumps and 85 employees.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/81ef31ca-0cf3-41aa-8c0e-e80ddf96b500/public\" alt=\"The AMSOIL Distribution Center 1101 Susquehanna Ave, Superior, WI 54880.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eThe AMSOIL Center, located in Superior, WI, is the hub of the AMSOIL distribution network.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \n\n \u003cdiv class=\"cms-two-column cms-two-column--50-50 cms-two-column--gap-small\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\n \u003cfigure class=\"cms-image cms-image--left\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/0be46987-35c7-4f5c-2ae2-3af082703300/public\" alt=\"Storage Tanks inside the AMSOIL Distribution Center in Superior, WI.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eStorage tanks inside the AMSOIL Center located in Superior, WI.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/036472e4-75d8-4996-4e3a-bb1130332600/public\" alt=\"AMSOIL is formulated, blended, and packaged in the United States.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eAMSOIL is formulated, blended, and packaged in the United States.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eAMSOIL INC. has made dramatic leaps forward since 1972. What started out in a tiny garage in Superior, Wisconsin has grown into a large company now recognized as a world leader in synthetic lubricant technology!\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003c/div\u003e\n \n\u003ch3 class=\"cms-heading\" style=\"font-size: 2rem; color: #ff0000\"\u003eBest Synthetic Motor OilâToday and Tomorrow\u003c/h3\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 20px\"\u003eEvery day AMSOIL continues to perfect the technology of synthetic-based lubricants and, as new additive, chemical and base stock chemistries become available, AMSOIL will continue to investigate them. AMSOIL INC. insists on developing the best synthetic oil and remaining The First in Synthetics® â first in history, first in quality!\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/6911cfad-b0e0-48c7-fa9a-f8455b04a700/public\" alt=\"A look inside the AMSOIL Center located in the United States of America.\" loading=\"lazy\"\u003e\n \u003cfigcaption\u003eA look inside the AMSOIL Center located in the United Sates of America.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003ch3 class=\"cms-heading\" style=\"font-size: 2rem; color: #ff0000\"\u003eWhy AMSOIL is the Best Motor OilâIn the Founderâs Own Words\u003c/h3\u003e\n\n \u003cdiv class=\"cms-two-column cms-two-column--50-50 cms-two-column--gap-large\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003ci\u003e\u003cem class=\"lexical-text-italic\" style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eâThe superior performance AMSOIL Synthetic
340Lubricants provide is no accident. Believe me, it takes a great deal of knowledge and expertise to engineer oil that consistently outperforms all the others, often by a wide margin. We staff a complete technical services department and chemical laboratory that is second to none. Our staff is trained and educated in modern lubrication technology, enabling us to consistently stay on the cutting edge with our lubricants.\u003c/em\u003e\u003c/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cem class=\"lexical-text-italic\" style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eâOur people know I will not allow compromising the quality of our products. They know if there is a base stock or additive out there that will improve the performance of our lubricants, I want to know about it and I want to test it for possible use in our formulations. Thatâs how we have always been able to compete against the major oil companies!â\u003c/em\u003e\u003c/i\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003e~ A.J. âAlâ Amatuzio,\u003c/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eFounder and Late President of AMSOIL INC.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003ci\u003e\u003cem class=\"lexical-text-italic\" style=\"color: rgb(128, 128, 128); font-size: 18px\"\u003eâAMSOIL lubricants and automotive products deliver higher value for the money. Itâs true that petroleum lubricants and conventional filters are priced less initially, but they eventually cost motorists much more than if they bought the higher quality AMSOIL products to begin with. The same is true when comparing other synthetic motor oils to AMSOIL. Not only are our lubricants proven better in comparison testing, but unlike most of the other synthetic oils, they are engineered for extended drain intervals. That means that, even though all synthetic oil prices are fairly close, a motorist only has to buy AMSOIL motor oil once over [20,000 or 25,000 miles], depending on the AMSOIL motor oil used. Most other synthetics are recommended for normal drain intervals, which make them considerably more expensive over time.â\u003c/em\u003e\u003c/i\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"color: rgb(128, 128, 128); font-size: 18px\"\u003e~ A.J. âAlâ Amatuzio,\u003c/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128); font-size: 18px\"\u003eFounder and Late President of AMSOIL INC.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003ci\u003e\u003cem class=\"lexical-text-italic\" style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eâI am a person who believes it is very important to maintain a good reputation, both personally and professionally. My philosophy is to always try to be the best. I strived to be the best fighter pilot, the best squadron commander, and the best businessman I could be. The products we make here at AMSOIL reflect that philosophy.â\u003c/em\u003e\u003c/i\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003e~ A.J. âAlâ Amatuzio,\u003c/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eFounder and Late President of AMSOIL INC.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003ci\u003e\u003cem class=\"lexical-text-italic\" style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eâOur policy has always been to promote AMSOIL products with facts, not wild claims. Over the years we have been complimented by many professionals, including our competition, for the straightforward way we promote our products. Thatâs not to say weâre shy about claiming our products are the best, because they really are, and we can prove it. Youâre allowed to toot your own horn when you can back up what you say. Weâve never been successfully challenged in any of our product performance claims because they have always been true.â\u003c/em\u003e\u003c/i\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003e~ A.J. âAlâ Amatuzio,\u003c/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eFounder and Late President of AMSOIL INC.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-spacer\" style=\"height: 32px\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003ci\u003e\u003cem class=\"lexical-text-italic\" style=\"color: rgb(128, 128, 128); font-size: 18px\"\u003eâAMSOIL lubricants are now recognized and accepted as the excellent products they really are by more consumers than ever. Our market share is growing every day.â\u003c/em\u003e\u003c/i\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\"\u003e\u003cspan style=\"color: rgb(128, 128, 128); font-size: 18px\"\u003e~ A.J. âAlâ Amatuzio,\u003c/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128); font-size: 18px\"\u003eFounder and Late President of AMSOIL INC.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\n \u003c/div\u003e\n \n\u003cdiv class=\"cms-rich-text\"\u003e\u003cp class=\"lexical-paragraph\" style=\"text-align: center\"\u003e\u003ci\u003e\u003cem class=\"lexical-text-italic\" style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eâI believe that after all these years the lubrication market has finally come to us, rather than us conforming to it. Thatâs what happens when a revolutionary new concept is introduced. Change comes slowly. It takes time for people to change the way they have always done things. But if the products and concepts are good enough and represent real progress, they will eventually be accepted.â\u003c/em\u003e\u003c/i\u003e\u003c/p\u003e\u003cp class=\"lexical-paragraph\" style=\"text-align: center\"\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003e~ A.J. âAlâ Amatuzio,\u003c/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: 18px; color: rgb(128, 128, 128)\"\u003eFounder and Late President of AMSOIL INC.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\n\n \u003cdiv class=\"cms-two-column cms-two-column--50-50 cms-two-column--gap-large\"\u003e\n \u003cdiv class=\"cms-column-left\"\u003e\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003ca href=\"https://superoilpro.com/our-retail-stores\" rel=\"nofollow ugc noopener noreferrer\"\u003e\u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/6d108f67-f9ba-441d-7885-a1c104
3406df800/public\" alt=\"Find an AMSOIL Retailer Near You. Check Out Our Locator Map.\" loading=\"lazy\"\u003e\u003c/a\u003e\n \u003cfigcaption\u003eAs an Independent AMSOIL Dealer from New York State, weâve put AMSOIL on the shelf of many retail stores and auto repair shops. Visit one of our retail partners today!\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003cdiv class=\"cms-column-right\"\u003e\n \u003cfigure class=\"cms-image cms-image--center\"\u003e\n \u003ca href=\"https://www.amsoil.com/c/products/1/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003e\u003cimg src=\"https://imagedelivery.net/Fg9wIwywTK2YnUIm46MhLA/5dfd54af-9c6d-4b06-cf1e-651583297500/public\" alt=\"Shop Online and Get AMSOIL Drop-Shipped Right to Your Door!\" loading=\"lazy\"\u003e\u003c/a\u003e\n \u003cfigcaption\u003eRegional AMSOIL Distribution Centers across the US and Canada ensure fast, efficient delivery of AMSOIL products, with 99% of orders processed within 24 hours and arriving within 3 business days.\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \n \u003c/article\u003e\n \u003c/div\u003e\n \u003c/main\u003e\n\n \n \u003cfooter\u003e\n \u003cdiv class=\"footer-content\"\u003e\n \u003c!-- Column 1: Logo --\u003e\n \u003cdiv class=\"footer-column\"\u003e\n \u003cdiv class=\"footer-logo\"\u003e\n \u003cimg src=\"/images/logo/amsoil-logo.png\" alt=\"AMSOIL\" width=\"200\" height=\"50\"\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n \u003c!-- Column 2: Products --\u003e\n \u003cdiv class=\"footer-column\"\u003e\n \u003ch4\u003ePRODUCTS\u003c/h4\u003e\n \u003cul\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/motor-oil/2/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eMotor Oil\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/hydraulic-oil/13/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eHydraulic Oil\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/compressor-oil/15/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eCompressor Oil\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/transmission-fluid/19/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eTransmission Fluid\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/gear-oil/25/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eGear Lube\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/fuel-additives/16/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eFuel Additives\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/bearing-chassis-grease/28/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eGreases\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/filters/29/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eFilters\u003c/a\u003e\u003c/li\u003e\n \u003c/ul\u003e\n \u003c/div\u003e\n\n \u003c!-- Column 3: Vehicle --\u003e\n \u003cdiv class=\"footer-column\"\u003e\n \u003ch4\u003eVEHICLE\u003c/h4\u003e\n \u003cul\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/car-truck/104/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eAuto / Light Truck\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/v-twin-motorcycle/110/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eMotorcycle\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/atv-utv/107/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eATV \u0026 UTV\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/marine/111/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eMarine\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/turbodiesel-truck/105
340/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eDiesel\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/snowmobile/106/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eSnowmobile\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/lookup/pwc/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003ePWC\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/power-equipment/113/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eSmall Engine\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"https://www.amsoil.com/c/heavy-duty-diesel-equipment/112/?zo=392704\" target=\"_blank\" rel=\"sponsored noopener noreferrer\"\u003eHeavy Duty\u003c/a\u003e\u003c/li\u003e\n \u003c/ul\u003e\n \u003c/div\u003e\n\n \u003c!-- Column 4: Contact --\u003e\n \u003cdiv class=\"footer-column\"\u003e\n \u003ch4\u003eCONTACT\u003c/h4\u003e\n \u003cdiv class=\"footer-dealer-info\"\u003e\n \u003cp\u003e\u003cstrong\u003eMarty \u0026amp; Lori Gilmore\u003c/strong\u003e\u003c/p\u003e\n \u003cp\u003eNewark, NY 14513\u003c/p\u003e\n \u003cp\u003eUS\u003c/p\u003e\n \u003cp class=\"pt-8\"\u003e\u003ca href=\"tel:+15854553493\"\u003e(585) 455-3493\u003c/a\u003e\u003c/p\u003e\n \u003cp\u003e\u003ca href=\"mailto:[email protected]\"\[email protected]\u003c/a\u003e\u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n \u003c!-- Footer Bottom --\u003e\n \u003cdiv class=\"footer-bottom\"\u003e\n \u003cp\u003e\u0026copy; AMSOIL INC. 2026\u003c/p\u003e\n \u003c/div\u003e\n \u003c/footer\u003e\n \n \u003c/div\u003e\n\n \u003cscript src=\"/assets/global.js\"\u003e\u003c/script\u003e\n\u003c/body\u003e\n\u003c/html\u003e"])</script>
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