1import{j as e,L as s}from"./react-CTZ9aCdL.js";import{M as l}from"./MethodologyLayout-CxH-dRgP.js";import{p as c,r as m,H as h,y as p,s as u,z as x,J as g}from"./index-BRnJkMj8.js";import{M as y}from"./MoreWork-CFSI6gvn.js";import{S as b,c as f}from"./caseStudyScores-BXk8k3SV.js";import{V as w}from"./VideoEmbed-4Wuz2tXU.js";import"./motion-CY9dSX8Y.js";import"./gsap-B1NRR3nH.js";import"./film-Cayc77ol.js";const j=f.weekend,{client:q,outcome:I}=g.weekend,t=x("weekend");function M(){const{activeFilm:r,openFilm:o,closeFilm:a,triggerRef:d}=c(),{previewSlug:i,preview:n}=m({paused:!!r});return e.jsxs(l,{seo:u("/case-studies/weekend"),children:[e.jsx("div",{className:"not-prose mb-8",children:e.jsxs(s,{to:"/work",className:"inline-flex items-center gap-2 text-sm text-white/40 hover:text-[#F5A623] transition-colors font-mono uppercase tracking-widest",children:[e.jsx("span",{children:"â"})," All Case Studies"]})}),e.jsx("div",{className:"not-prose mb-4",children:e.jsx("span",{className:"inline-block px-3 py-1 rounded-full bg-white/5 border border-white/10 text-xs font-mono text-[#14B8A6] uppercase tracking-widest",children:"AI Gaming & Entertainment"})}),e.jsx("h1",{className:"not-prose text-4xl md:text-5xl font-bold text-white tracking-tight mb-4",children:"Weekend"}),e.jsx("p",{className:"not-prose text-xl text-white/70 mb-12 leading-relaxed",children:"How Weekend (formerly Volley) applied the Story Architecture System to give a voice-AI gaming platform the cinematic narrative layer its distribution deserved."}),e.jsx("hr",{className:"not-prose border-white/10 mb-12"}),e.jsxs("div",{className:"not-prose mb-12",children:[e.jsx(w,{videoId:t.videoId,title:`${h(t)} (${t.runtime})`,poster:t.thumbnail,width:1600,height:900,loading:"eager",loop:t.loop,loopId:t.slug,preview:n,previewing:i===t.slug}),e.jsxs("p",{className:"mt-4 font-mono text-xs uppercase tracking-widest text-white/40",children:["Wit's End, Quest 1 closing cinematic, ",t.runtime,"."]})]}),e.jsx("h2",{children:"The challenge"}),e.jsxs("p",{children:["Weekend builds voice-controlled games for the TV: Jeopardy!, Wheel of Fortune, music games, and Wit's End, an original fantasy trivia RPG. The platform reaches over 30 million homes, and the company raised a $55M Series C co-led by Microsoft's M12 and Lightspeed. Its trailers were gameplay captures. The quest stories inside Wit's End stayed hidden from anyone who had never played. That distance is"," ",e.jsx(s,{to:"/the-story-gap",children:"the story gap"}),"."]}),e.jsx("h2",{children:"How the Story Architecture System applied"}),e.jsx("p",{children:`The story material was already inside the games. Wit's End had quests, characters and stakes sitting unused. The trailers and brand films were built around the brand's own fight, "turn TV time into together time": people playing together, out loud, in one room. Opening cinematics set a quest's tension in seconds and closing cinematics pay it off. One system ran across game trailers, hub videos, the rebrand ident and the Nasdaq Times Square launch assets.`}),e.jsx("h2",{children:"Outcome"}),e.jsx("p",{children:"The engagement became a sustained embedded role inside Weekend's creative department. Cinematics shipped across multiple Wit's End quest cycles. When Volley rebranded to Weekend, the narrative video layer was ready for the moment, from the new ident to the Times Square launch assets."}),e.jsxs("ul",{children:[e.jsx("li",{children:"10+ months embedded in Weekend's creative department"}),e.jsx("li",{children:"In-game cinematics shipped across multiple Wit's End quest cycles"}),e.jsx("li",{children:"Brand ident and launch assets for the Weekend rebrand, including the Nasdaq Times Square placement"})]}),e.jsx("p",{children:"The quest stories that once lived only inside gameplay now lead the brand on every surface a player or partner touches."}),e.jsx("div",{className:"not-prose mt-12",children:e.jsx(b,{scores:j})}),e.jsx("hr",{className:"not-prose border-white/10 my-12"}),e.jsxs("div",{className:"not-prose",children:[e.jsx("p",{className:"text-sm text-white/40 uppercase tracking-widest font-mono mb-4",children:"Methodology applied"}),e.jsx(s,{to:"/methodology/story-architecture-system",className:"inline-flex items-center gap-2 text-[#F5A623] hover:text-[#F5A623]/80 transition-colors font-medium",children:"Read: The Story Architecture System â"})]}),e.jsx(y,{slug:"weekend",onPlay:o,preview:n,previewSlug:i}),e.jsxs("div",{className:"not-prose mt-12 p-8 rounded-2xl bg-white/5 border border-white/10",children:[e.jsx("p",{className:"text-white/50 text-sm font-mono uppercase tracking-widest mb-3",children:"Apply it to your brand"}),e.jsx("h3",{className:"text-2xl font-bold text-white mb-4",children:"See where your brand story stands."}),e.jsx("p",{className:"text-white/60 mb-6",children:"Take the free 90-second Story Gap assessment and get a personalized score across five narrative dimensions."}),e.jsx(s,{to:"/story-gap-quiz",className:"inline-block px-6 py-3 rounded-full bg-[#F5A623] text-[#0A0A0B] font-semibold hover:bg-[#F5A623]/90 transition-colors",children:"Get Your Story Gap Score"})]}),e.jsx(p,{film:r,onClose:a,returnFocusRef:d})]})}export{M as default};
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