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1<meta name="next-size-adjust" content=""/><title>About SocialNext: Canada's marketing conference series</title><meta name="description" content="SocialNext runs Canada's largest independent marketing conference series: six cities and more than 3,500 senior marketers every year."/><link rel="canonical" href="https://socialnext.ca/about"/><meta property="og:title" content="About SocialNext: Canada's marketing conference series"/><meta property="og:description" content="SocialNext runs Canada's largest independent marketing conference series: six cities and more than 3,500 senior marketers every year."/><meta property="og:url" content="https://socialnext.ca/about"/><meta property="og:site_name" content="SocialNext"/><meta property="og:locale" content="en_CA"/><meta property="og:image" content="https://socialnext.ca/api/og/about"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="About SocialNext: Canada's marketing conference series"/><meta name="twitter:description" content="SocialNext runs Canada's largest independent marketing conference series: six cities and more than 3,500 senior marketers every year."/><meta name="twitter:image" content="https://socialnext.ca/api/og/about"/><meta name="twitter:image:width" content="1200"/><meta name="twitter:image:height" content="630"/><link rel="icon" href="/icon.svg?icon.1a1lgotsfqjte.svg" sizes="any" type="image/svg+xml"/><link rel="apple-touch-icon" href="/apple-icon.png?apple-icon.2iuu26iqkdbd2.png" sizes="180x180" type="image/png"/>
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1<header class="group sticky top-0 z-50 border-b border-white/10 bg-[color-mix(in_srgb,var(--navy-900)_80%,transparent)] backdrop-blur-md transition-[background-color,border-color,padding] duration-300 md:data-[scrolled]:border-transparent md:data-[scrolled]:bg-transparent md:data-[scrolled]:py-3 md:data-[scrolled]:backdrop-blur-none"><div class="arch-up-lg mx-auto flex w-[92%] max-w-[1400px] items-center gap-4 py-3.5 transition-all duration-300 md:group-data-[scrolled]:border md:group-data-[scrolled]:border-white/12 md:group-data-[scrolled]:bg-[color-mix(in_srgb,var(--navy-900)_62%,transparent)] md:group-data-[scrolled]:px-6 md:group-data-[scrolled]:py-2.5 md:group-data-[scrolled]:shadow-[0_18px_40px_-20px_rgba(0,0,0,0.75)] md:group-data-[scrolled]:backdrop-blur-xl"><a href="/" class="disp-x inline-block leading-none no-underline" style="font-size:19.2px;font-variation-settings:"wdth" 118"><img src="https://cdn.sanity.io/images/k528ecqu/production/962763aafce43c0803a5c5d1f788b9dc878581f5-1900x303.svg?h=61&q=90&fit=max" alt="SocialNext" style="height:30.72px" class="w-auto"/></a><nav aria-label="Primary" class="ml-3 hidden items-center gap-6 min-[880px]:flex"><div class="relative"><button type="button" aria-expanded="false" aria-controls="_R_aabsnnb_" class="relative inline-flex items-center gap-1.5 text-sm font-medium text-white/65 transition-colors after:absolute after:-bottom-1 after:left-0 after:h-px after:w-0 after:bg-brand after:transition-[width] after:duration-300 hover:text-white hover:after:w-full">Conferences<span aria-hidden="true" class="text-[0.7em] transition-transform duration-200">â¾</span></button><div id="_R_aabsnnb_" hidden="" class="absolute left-0 top-full z-50 min-w-[15rem] pt-3"><ul class="arch-up-lg grid gap-1 border border-white/12 bg-[var(--navy-900)] p-2 shadow-[0_18px_40px_-20px_rgba(0,0,0,0.75)]"><li><a href="https://socialnext.ca/toronto" target="_blank" rel="noopener noreferrer" class="block rounded-sm px-3 py-2 text-sm text-white/70! no-underline transition-colors hover:bg-white/8 hover:text-white!">SocialNext Toronto</a></li><li><a href="https://socialwest.ca" target="_blank" rel="noopener noreferrer" class="block rounded-sm px-3 py-2 text-sm text-white/70! no-underline transition-colors hover:bg-white/8 hover:text-white!">SocialWest, Calgary</a></li><li><a href="https://www.socialnextmontreal.ca" target="_blank" rel="noopener noreferrer" class="block rounded-sm px-3 py-2 text-sm text-white/70! no-underline transition-colors hover:bg-white/8 hover:text-white!">SocialNext Montréal</a></li><li><a href="https://socialpacific.ca" target="_blank" rel="noopener noreferrer" class="block rounded-sm px-3 py-2 text-sm text-white/70! no-underline transition-colors hover:bg-white/8 hover:text-white!">SocialPacific, Vancouver</a></li><li><a href="https://socialeast.ca" target="_blank" rel="noopener noreferrer" class="block rounded-sm px-3 py-2 text-sm text-white/70! no-underline transition-colors hover:bg-white/8 hover:text-white!">SocialEast, Halifax</a></li><li><a href="https://socialnextottawa.ca" target="_blank" rel="noopener noreferrer" class="block rounded-sm px-3 py-2 text-sm text-white/70! no-underline transition-colors hover:bg-white/8 hover:text-white!">Nonprofit, Ottawa</a></li></ul></div></div><a href="/sponsorship" class="relative text-sm font-medium text-white/65! transition-colors after:absolute after:-bottom-1 after:left-0 after:h-px after:w-0 after:bg-brand after:transition-[width] after:duration-300 hover:text-white! hover:after:w-full">Sponsorship</a><a href="/advertising" class="relative text-sm font-medium text-white/65! transition-colors after:absolute after:-bottom-1 after:left-0 after:h-px after:w-0 after:bg-brand after:transition-[width] after:duration-300 hover:text-white! hover:after:w-full">Advertising</a><a href="/about" class="relative text-sm font-medium text-white/65! transition-colors after:absolute after:-bottom-1 after:left-0 after:h-px after:w-0 after:bg-brand after:transition-[width] after:duration-300 hover:text-white! hover:after:w-full">About</a></nav><a href="/contact" class="group inline-flex cursor-pointer select-none items-center gap-2.5 whitespace-nowrap font-body font-semibold no-underline transition-all duration-200 text-sm px-4 py-2.5 arch-up bg-brand-cta text-brand-contrast! hover:brightness-90 ml-auto"><span>Contact</span><span class="inline-grid h-[1.25em] w-[1.25em] place-items-center rounded-full transition-transform duration-200 group-hover:translate-x-0.5 bg-brand-contrast text-brand-cta" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" class="h-[0.62em] w-[0.62em]"><path d="M5 12h14M13 6l6 6-6 6"></path></svg></span></a><div class="ml-2 min-[880px]:hidden"><button type="button" aria-expanded="false" aria-label="Open menu" class="flex size-10 flex-col items-center justify-center gap-1.5 rounded-sm border border-border"><span class="block h-px w-5 bg-text transition-transform" aria-hidden="true"></span><span class="block h-px w-5 bg-text transition-transform" aria-hidden="true"></span></button></div></div></header><main id="main-content" tabindex="-1"><div data-tone="dark" data-spacing="default" class="above-fold"><section class="pb-16 pt-14 lg:pb-24 lg:pt-20 on-dark"><div aria-hidden="true" class="flex items-center pr-[max(4%,calc(50%-620px))]"><span class="h-px flex-1 bg-gradient-to-r from-brand-deep/5 via-brand-deep/30 to-brand-deep/70"></span><svg viewBox="0 0 16 14" class="h-3.5 w-4 flex-none fill-brand-deep"><path d="M0 0 L16 7 L0 14 L4.5 7 Z"></path></svg></div><div class="mx-auto w-[92%] max-w-[1240px] mt-9 lg:mt-12"><span class="label-mono inline-flex items-center gap-2.5 text-xs font-semibold text-brand-deep "><span class="inline-block h-3.5 w-3.5" aria-hidden="true"><svg viewBox="0 0 100 100" class="text-brand" fill="currentColor" aria-hidden="true"><path d="M30,5 h14 l-4,28 h18 l4,-28 h14 l-4,28 h16 v14 h-18 l-4,24 h18 v14 h-20 l-4,28 h-14 l4,-28 h-18 l-4,28 h-14 l4,-28 h-16 v-14 h18 l4,-24 h-18 v-14 h20 Z M38,47 l-4,24 h18 l4,-24 Z"></path></svg></span>About SocialNext</span><h1 class="disp-condensed mt-5 max-w-[19ch] text-[clamp(2.5rem,7vw,5.2rem)] text-text">Eleven years of putting Canada's marketers in the same room<span class="text-brand">.</span></h1><p class="mt-7 max-w-[54ch] text-lg leading-relaxed text-muted">Six cities and more than 3,500 attendees a year. 44% of them are director level or above.</p></div><div class="mx-auto w-[92%] max-w-[1240px] mt-12 lg:mt-16"><div class="reveal "><div class="relative overflow-hidden arch-down aspect-[3/1] w-full sm:aspect-[16/3.8]"><img src="https://cdn.sanity.io/images/k528ecqu/production/518e6a62bf1b62367396eb39193d4095c37d2e0d-1880x1255.jpg?w=1200&q=80" srcSet="https://cdn.sanity.io/images/k528ecqu/production/518e6a62bf1b62367396eb39193d4095c37d2e0d-1880x1255.jpg?w=640&q=80 640w, https://cdn.sanity.io/images/k528ecqu/production/518e6a62bf1b62367396eb39193d4095c37d2e0d-1880x1255.jpg?w=1200&q=80 1200w, https://cdn.sanity.io/images/k528ecqu/production/518e6a62bf1b62367396eb39193d4095c37d2e0d-1880x1255.jpg?w=1800&q=80 1800w" sizes="100vw" width="1880" height="1255" alt="A packed, darkened auditorium of seated attendees facing a blue-lit conference stage" loading="eager" fetchPriority="high" class="h-full w-full object-cover"/>
1</div></div></div></section></div><div data-tone="dark" data-spacing="default" class=""><section id="story" class="py-20 lg:py-28 on-dark"><div class="mx-auto w-[92%] max-w-[1240px] "><div class="reveal mb-16 lg:mb-24"><span class="label-mono inline-flex items-center gap-2.5 text-xs font-semibold text-brand-deep "><span class="inline-block h-3.5 w-3.5" aria-hidden="true"><svg viewBox="0 0 100 100" class="text-brand" fill="none" stroke="currentColor" stroke-width="17" aria-hidden="true"><circle cx="50" cy="50" r="40"></circle></svg></span>Our story</span><h2 class="disp-condensed mt-4 max-w-[22ch] text-[clamp(2.2rem,4.5vw,3.6rem)] text-text">Canada's marketing conference series, built for senior marketers.</h2></div><div class="grid gap-16 lg:gap-24"><div class="grid items-center gap-8 lg:grid-cols-2 lg:gap-14"><div class="reveal "><div class="relative overflow-hidden aspect-[4/3] w-full arch-up-lg"><img src="https://cdn.sanity.io/images/k528ecqu/production/fc400b74941fede9ac1c0e05e6057b69763a1c7a-1880x1253.jpg?w=1200&q=80" alt="A warm-lit audience filling rows of seats at an indoor conference, the front row in focus" loading="lazy" class="h-full w-full object-cover"/></div></div><div class="reveal "><span class="label-mono text-[0.62rem] text-brand-deep">The series</span><h3 class="mt-3 max-w-[20ch] font-display text-[clamp(1.4rem,2.4vw,2rem)] font-bold leading-tight text-text" style="font-stretch:106%">Canada's largest independent marketing conference series</h3><p class="mt-4 max-w-[46ch] leading-relaxed text-muted">SocialNext runs Canada's largest independent marketing conference series: six cities and more than 3,500 senior marketers every year. These are the people who run the campaigns and decide where the budget goes.</p></div></div><div class="grid items-center gap-8 lg:grid-cols-2 lg:gap-14"><div class="reveal lg:order-2"><div class="relative overflow-hidden aspect-[4/3] w-full arch-down"><img src="https://cdn.sanity.io/images/k528ecqu/production/8c636c953a6045e5fff09c1964a7777bf30a0843-1880x1253.jpg?w=1200&q=80" alt="Two people standing in conversation at an indoor event, other attendees blurred behind them" loading="lazy" class="h-full w-full object-cover"/></div></div><div class="reveal "><span class="label-mono text-[0.62rem] text-brand-deep">2026</span><h3 class="mt-3 max-w-[20ch] font-display text-[clamp(1.4rem,2.4vw,2rem)] font-bold leading-tight text-text" style="font-stretch:106%">Back in person, coast to coast</h3><p class="mt-4 max-w-[46ch] leading-relaxed text-muted">In 2026 we are in Toronto, Calgary, Ottawa, Montreal, Vancouver and Halifax. The format has not changed: practitioners on stage, senior marketers in the seats, and sessions you can act on the week you get back. 82% of the audience comes back the next year.</p></div></div><div class="grid items-center gap-8 lg:grid-cols-2 lg:gap-14"><div class="reveal "><div class="relative overflow-hidden aspect-[4/3] w-full arch-up-lg"><img src="https://cdn.sanity.io/images/k528ecqu/production/f00a039cae0f66cee747d447b2e83a957823b371-1080x1297.avif?w=1200&q=80" alt="A lit lectern on an empty conference stage, facing rows of chairs in a darkened room" loading="lazy" class="h-full w-full object-cover"/></div></div><div class="reveal "><span class="label-mono text-[0.62rem] text-brand-deep">The founder</span><h3 class="mt-3 max-w-[20ch] font-display text-[clamp(1.4rem,2.4vw,2rem)] font-bold leading-tight text-text" style="font-stretch:106%">Mike Morrison</h3><p class="mt-4 max-w-[46ch] leading-relaxed text-muted">Mike Morrison founded SocialNext. He started SocialWest, Canada's largest marketing conference, along with the events in Toronto, Ottawa, Vancouver, Halifax and Montreal. He also runs Marketing News Canada and the SocialNext Marketing Alliance, the year-round community for Canadian marketers.</p></div></div></div></div></section></div><!--$--><!--/$--></main><footer class="bg-[var(--navy-950)]"><div class="mx-auto w-[92%] max-w-[1400px] py-16"><div class="grid gap-10 md:grid-cols-2 lg:grid-cols-[1.6fr_1fr_1fr_1fr]"><div><a href="/" class="disp-x inline-block leading-none no-underline" style="font-size:24px;font-variation-settings:"wdth" 118"><img src="https://cdn.sanity.io/images/k528ecqu/production/962763aafce43c0803a5c5d1f788b9dc878581f5-1900x303.svg?h=77&q=90&fit=max" alt="SocialNext" style="height:38.400000000000006px" class="w-auto"/></a><p class="mt-4 max-w-sm text-sm leading-6 text-white/60">Canada's largest independent marketing conference series. Six events a year, from Vancouver to Halifax.</p></div><div><h2 class="label-mono text-[0.6rem]! font-semibold! tracking-[0.12em] text-white/50">Events</h2><ul class="mt-4 grid gap-2.5"><li><a href="https://socialnext.ca" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!"><span class="size-2 flex-none rounded-full" style="background-color:#8564FB" aria-hidden="true"></span>Toronto</a></li><li><a href="https://socialwest.ca" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!"><span class="size-2 flex-none rounded-full" style="background-color:#16A86B" aria-hidden="true"></span>SocialWest Calgary</a></li><li><a href="https://www.socialnextmontreal.ca" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!"><span class="size-2 flex-none rounded-full" style="background-color:#F41B76" aria-hidden="true"></span>Montréal</a></li><li><a href="https://socialpacific.ca" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!"><span class="size-2 flex-none rounded-full" style="background-color:#168BFF" aria-hidden="true"></span>SocialPacific Vancouver</a></li><li><a href="https://socialeast.ca" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!"><span class="size-2 flex-none rounded-full" style="background-color:#FF5A4F" aria-hidden="true"></span>SocialEast Halifax</a></li><li><a href="https://socialnextottawa.ca" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!"><span class="size-2 flex-none rounded-full" style="background-color:#F5A524" aria-hidden="true"></span>Nonprofit Ottawa</a></li></ul></div><div><h2 class="label-mono text-[0.6rem]! font-semibold! tracking-[0.12em] text-white/50">Community</h2><ul class="mt-4 grid gap-2.5"><li><a href="/#alliance" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!">Online Community</a></li><li><a href="https://marketingnewscanada.com" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!">Marketing News Canada</a></li></ul></div><div><h2 class="label-mono text-[0.6rem]! font-semibold! tracking-[0.12em] text-white/50">Company</h2><ul class="mt-4 grid gap-2.5"><li><a href="/about" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!">About SocialNext</a></li><li><a href="/sponsorship" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!">Sponsorship & Advertising</a></li><li><a href="/contact" class="inline-flex items-center gap-2 text-sm text-white/70! no-underline transition-colors hover:text-white!">Contact</a></li></ul></div></div></div><div class="border-t border-white/10"><div class="mx-auto flex w-[92%] max-w-[1400px] flex-wrap items-center justify-between gap-3 py-5"><span class="text-xs text-white/50">© 2026 SocialNext Events Inc. 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