https://adadvisor.ai/_next/static/chunks/app/blog/page-bc7ccf9e2a992709.js

1(self.webpackChunk_N_E=self.webpackChunk_N_E||[]).push([[3831],{4643:(e,t,a)=>{"use strict";a.d(t,{Q:()=>r});var n=a(33705);let r=(0,n.createServerReference)("7fbdad65b6e3293d9d9bc148de28380bdf8e3452e0",n.callServer,void 0,n.findSourceMapURL,"revalidateSyncTags")},9194:(e,t,a)=>{"use strict";a.r(t),a.d(t,{Reveal:()=>i});var n=a(35466),r=a(43287),s=a(73826);function i(e){let{children:t,delay:a=0,y:i=14,as:l="div",className:c,once:d=!0,amount:o="some"}=e,x=(0,r.I)(),m=s.P[l];return x?(0,n.jsx)(m,{className:c,children:t}):(0,n.jsx)(m,{className:c,initial:{opacity:0,y:i},whileInView:{opacity:1,y:0},viewport:{once:d,amount:o},transition:{duration:.7,delay:a,ease:[.22,.61,.36,1]},children:t})}},20227:(e,t,a)=>{"use strict";a.d(t,{default:()=>p});var n=a(35466),r=a(1410),s=a(81510),i=a.n(s),l=a(75562),c=a(56454),d=a(59795),o=a(9194),x=a(68534);let m=["All","AI & Automation","Strategy & Planning","Performance Optimization","Creative & Content"];function p(e){var t;let{posts:a}=e,[s,l]=(0,r.useState)("All"),o=null!=(t=a.find(e=>e.featured))?t:a[0],p=a.filter(e=>e.id!==(null==o?void 0:o.id)).filter(e=>"All"===s||e.category===s);return(0,n.jsxs)("div",{className:"min-h-screen bg-ink-950 text-ink-50",children:[(0,n.jsxs)("section",{className:"relative isolate overflow-hidden pt-32 pb-20 lg:pt-36 lg:pb-24",children:[(0,n.jsx)(d.Q,{variant:"hero",animated:!1}),(0,n.jsx)("div",{className:"bg-grain pointer-events-none absolute inset-0 opacity-50"}),(0,n.jsx)("div",{className:"relative mx-auto max-w-[1520px] px-5 lg:px-8",children:(0,n.jsxs)("div",{className:"grid items-start gap-14 lg:grid-cols-[1.08fr_0.92fr] lg:gap-12",children:[(0,n.jsxs)("div",{children:[(0,n.jsx)("div",{children:(0,n.jsx)(c.Y,{tone:"live",className:"mb-6",children:"Field notes \xb7 Updated weekly"})}),(0,n.jsx)("div",{children:(0,n.jsxs)("h1",{className:"text-balance text-[clamp(2.6rem,5.6vw,4.2rem)] font-medium leading-[0.98] tracking-[-0.035em] text-ink-50",children:["Notes from the"," ",(0,n.jsx)("span",{className:"brand-text",children:"operators desk."})]})}),(0,n.jsx)("div",{children:(0,n.jsxs)("p",{className:"mt-7 max-w-[54ch] text-pretty text-[17px] leading-[1.55] text-ink-50/65",children:["Plays, post-mortems, and unit-economics math from the team running ",(0,n.jsx)("span",{className:"font-medium text-ink-50",children:"$60M+"})," ","through Meta. No fluff. No SEO bait. Just the moves that move the account."]})}),(0,n.jsx)("div",{children:(0,n.jsx)("ul",{className:"mt-12 grid max-w-[560px] grid-cols-3 gap-0 border-t border-ink-50/[0.06] pt-6",children:[{k:a.length.toString(),v:"Articles in archive"},{k:"5k+",v:"Operators reading"},{k:"Weekly",v:"New drops"}].map(e=>(0,n.jsxs)("li",{children:[(0,n.jsx)("p",{className:"text-[24px] font-medium leading-none tracking-tight text-ink-50 tabular-nums",children:e.k}),(0,n.jsx)("p",{className:"mt-1.5 font-mono text-[10.5px] uppercase tracking-[0.16em] text-ink-50/45",children:e.v})]},e.v))})})]}),o&&(0,n.jsxs)("div",{children:[(0,n.jsx)(i(),{href:"/blog/".concat(o.slug),className:"block group",onClick:()=>x.Ay.capture("blog:featured_click",{article_slug:o.slug}),children:(0,n.jsx)("div",{className:"overflow-hidden rounded-2xl border border-ink-50/[0.12] bg-ink-950 transition-colors duration-300 group-hover:border-ink-50/25",children:(0,n.jsx)(u,{post:o})})}),(0,n.jsxs)("p",{className:"mt-4 font-mono text-[10px] uppercase tracking-[0.22em] text-ink-50/45",children:["Featured \xb7 ",o.readTime," \xb7 ",o.date]})]})]})})]}),(0,n.jsx)("section",{className:"sticky top-0 z-40 border-b border-ink-50/[0.08] bg-ink-950/85 backdrop-blur-xl",children:(0,n.jsx)("div",{className:"mx-auto max-w-[1520px] px-5 py-4 lg:px-8",children:(0,n.jsxs)("div",{className:"flex items-center justify-between gap-4",children:[(0,n.jsxs)("p",{className:"hidden font-mono text-[10.5px] uppercase tracking-[0.18em] text-ink-50/45 md:block",children:["Filter \xb7 ",p.length," ",1===p.length?"article":"articles"]}),(0,n.jsx)("div",{className:"flex flex-1 items-center gap-2 overflow-x-auto md:justify-end scroll-thin",children:m.map(e=>{let t=s===e;return(0,n.jsx)("button",{onClick:()=>{x.Ay.capture("blog:category_filter",{category:e}),l(e)},className:"whitespace-nowrap rounded-full px-3.5 py-1.5 text-[13px] font-medium transition-[background,color,box-shadow] duration-200 ".concat(t?"bg-ink-50 text-ink-950 shadow-[0_8px_24px_-12px_rgb(14_10_20/0.25)]":"bg-ink-50/[0.03] text-ink-50/65 ring-1 ring-inset ring-ink-50/[0.08] hover:bg-ink-50/[0.06] hover:text-ink-50"),children:e},e)})})]})})}),(0,n.jsx)("section",{className:"relative py-20 lg:py-28",children:(0,n.jsx)("div",{className:"mx-auto max-w-[1520px] px-5 lg:px-8",children:p.length>0?(0,n.jsx)("div",{className:"grid gap-8 md:grid-cols-2 lg:grid-cols-3",children:p.map((e,t)=>(0,n.jsx)(h,{post:e,index:t},e.id))}):(0,n.jsx)(g,{})})}),(0,n.jsx)(f,{})]})}function u(e){let{post:t}=e;return(0,n.jsxs)("div",{className:"overflow-hidden rounded-2xl",children:[(0,n.jsxs)("div",{className:"relative aspect-[16/10] w-full overflow-hidden",children:[(0,n.jsx)(l.default,{src:t.image,alt:t.title,fill:!0,sizes:"(min-width: 1024px) 720px, 100vw",className:"object-cover transition-transform duration-700 group-hover:scale-[1.03]",priority:!0}),(0,n.jsx)("div",{className:"absolute inset-0 bg-gradient-to-t from-ink-950/40 via-trans

1parent to-transparent"}),(0,n.jsxs)("span",{className:"absolute left-4 top-4 inline-flex items-center gap-2 bg-ink-950/85 px-2.5 py-1 font-mono text-[9.5px] uppercase tracking-[0.22em] text-ink-50/85 backdrop-blur-md",children:[(0,n.jsx)("span",{"aria-hidden":!0,className:"h-[5px] w-[5px] rotate-45 [background:linear-gradient(135deg,#ec4899,#f97316)]"}),"Featured"]})]}),(0,n.jsxs)("div",{className:"px-5 py-5",children:[(0,n.jsxs)("div",{className:"flex items-center gap-2 mb-3",children:[(0,n.jsx)("span",{className:"font-mono text-[9.5px] uppercase tracking-[0.22em] text-ink-50/55",children:t.category}),(0,n.jsx)("span",{className:"text-ink-50/30",children:"\xb7"}),(0,n.jsx)("span",{className:"font-mono text-[9.5px] uppercase tracking-[0.22em] text-ink-50/45",children:t.readTime})]}),(0,n.jsx)("h2",{className:"text-balance text-[clamp(1.25rem,2.2vw,1.6rem)] font-medium leading-[1.15] tracking-[-0.02em] text-ink-50",children:t.title}),(0,n.jsx)("p",{className:"mt-3 line-clamp-2 text-[14px] leading-[1.55] text-ink-50/65",children:t.excerpt}),(0,n.jsxs)("div",{className:"mt-5 flex items-center justify-between gap-3 border-t border-ink-50/[0.06] pt-4",children:[(0,n.jsxs)("div",{className:"flex items-center gap-3 min-w-0",children:[(0,n.jsx)(l.default,{src:t.authorAvatar,alt:t.author,width:28,height:28,className:"rounded-full object-cover"}),(0,n.jsxs)("div",{className:"min-w-0",children:[(0,n.jsx)("p",{className:"truncate text-[12.5px] font-medium text-ink-50",children:t.author}),(0,n.jsx)("p",{className:"font-mono text-[9.5px] uppercase tracking-[0.22em] text-ink-50/45",children:t.date})]})]}),(0,n.jsx)("span",{className:"inline-flex items-center gap-1.5 font-mono text-[10.5px] uppercase tracking-[0.18em] text-ink-50/80 transition-transform group-hover:translate-x-0.5",children:"Read →"})]})]})]})}function h(e){let{post:t,index:a}=e;return(0,n.jsx)(o.Reveal,{delay:Math.min(.06*a,.3),children:(0,n.jsx)(i(),{href:"/blog/".concat(t.slug),onClick:()=>x.Ay.capture("blog:article_card_click",{article_slug:t.slug}),className:"group block h-full",children:(0,n.jsxs)("article",{className:"flex h-full flex-col overflow-hidden rounded-2xl border border-ink-50/[0.12] bg-ink-950 transition-colors duration-300 hover:border-ink-50/25",children:[(0,n.jsxs)("div",{className:"relative aspect-[16/10] w-full overflow-hidden",children:[(0,n.jsx)(l.default,{src:t.image,alt:t.title,fill:!0,sizes:"(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33vw",className:"object-cover transition-transform duration-700 group-hover:scale-[1.05]"}),(0,n.jsx)("span",{className:"absolute left-3 top-3 rounded-full bg-ink-950/85 px-2.5 py-1 font-mono text-[9.5px] uppercase tracking-[0.22em] text-ink-50/85 backdrop-blur-md ring-1 ring-inset ring-ink-50/[0.08]",children:t.category})]}),(0,n.jsxs)("div",{className:"flex flex-1 flex-col px-5 py-5",children:[(0,n.jsx)("h3",{className:"text-balance text-[18px] font-medium leading-snug tracking-[-0.015em] text-ink-50 line-clamp-2 group-hover:text-pink-700 transition-colors",children:t.title}),(0,n.jsx)("p",{className:"mt-3 line-clamp-2 text-[14px] leading-[1.55] text-ink-50/65",children:t.excerpt}),(0,n.jsxs)("div",{className:"mt-auto flex items-center justify-between gap-3 border-t border-ink-50/[0.06] pt-4",children:[(0,n.jsxs)("div",{className:"flex items-center gap-2.5 min-w-0",children:[(0,n.jsx)(l.default,{src:t.authorAvatar,alt:t.author,width:24,height:24,className:"rounded-full object-cover"}),(0,n.jsx)("p",{className:"truncate text-[12.5px] font-medium text-ink-50/80",children:t.author})]}),(0,n.jsx)("span",{className:"font-mono text-[10px] uppercase tracking-[0.18em] tabular-nums text-ink-50/45",children:t.readTime})]})]})]})})})}function g(){return(0,n.jsxs)("div",{className:"mx-auto max-w-md rounded-2xl border border-ink-50/[0.12] bg-ink-950 px-8 py-16 text-center",children:[(0,n.jsx)("h3",{className:"text-[18px] font-medium text-ink-50",children:"No articles in this category yet"}),(0,n.jsx)("p",{className:"mt-2 text-[14px] leading-[1.55] text-ink-50/60",children:"Try another filter, or check back next week. The desk drops a new piece every Tuesday."})]})}function f(){return(0,n.jsx)("section",{className:"relative isolate overflow-hidden border-t border-ink-50/[0.08] py-28 lg:py-32",children:(0,n.jsx)("div",{className:"relative mx-auto max-w-[1520px] px-5 lg:px-8",children:(0,n.jsxs)("div",{className:"grid items-center gap-10 lg:grid-cols-[1.4fr_1fr] lg:gap-16",children:[(0,n.jsxs)("div",{children:[(0,n.jsx)(o.Reveal,{children:(0,n.jsx)(c.Y,{tone:"live",children:"Weekly digest"})}),(0,n.jsx)(o.Reveal,{delay:.08,children:(0,n.jsxs)("h2",{className:"mt-5 max-w-[20ch] text-balance text-[clamp(2rem,4vw,3rem)] font-medium leading-[1.05] tracking-[-0.025em] text-ink-50",children:["The plays that moved the account,"," ",(0,n.jsx)("span",{className:"brand-text",children:"in your inbox."})]})}),(0,n.jsx)(o.Reveal,{delay:.16,children:(0,n.jsx)("p",{className:"mt-7 max-w-[52ch] text-[16px] leading-relaxed text-ink-50/60",children:"One email a week. Real numbers, real campaigns, real post-mortems from the AdAdvisor desk. Unsubscribe in one click if it gets noisy."})})]}),(0,n.jsx)(o.Reveal,{delay:.16,children:(0,n.jsxs)("form",{className:"flex flex-col gap-3",onSubmit:e=>{e.preventDefault(),x.Ay.capture("blog:newsletter_subscribe")},children:[(0,n.jsx)("label",{className:"font-mono text-[10px] uppercase tracking-[0.18em] text-ink-50/45",children:"Your email"}),(0,n.jsxs)("div",{className:"flex flex-col gap-3 sm:flex-row",children:[(0,n.jsx)("input",{type:"email",required:!0,placeholder:"[email protected]",className:"h-11 flex-1 rounded-md bg-ink-50/[0.03] px-4 text-[14px] text-ink-50 placeholder:text-ink-50/40 ring-1 ring-inset ring-ink-50/15 outline-none transition-[box-shadow,background] focus:bg-ink-50/[0.06] focus:ring-pink-500/40"}),(0,n.jsx)("button",{type:"submit",className:"inline-flex h-11 items-center justify-center rounded-md px-5 text-[14px] font-medium text-white [background:linear-gradient(120deg,#ec4899_0%,#d946ef_55%,#f97316_110%)] shadow-[0_10px_30px_-10px_rgb(236_72_153/0.55),inset_0_1px_0_0_rgb(255_255_255/0.45)] transition-[transform,box-shadow] hover:-translate-y-[1px]",children:"Subscribe"})]}),(0,n.jsx)("p",{className:"font-mono text-[10px] uppercase tracking-[0.18em] text-ink-50/45",children:"No spam \xb7 Unsubscribe any time"})]})})]})})})}},43287:(e,t,a)=>{"use strict";a.d(t,{I:()=>i});var n=a(94279),r=a(39592),s=a(1410);function i(){n.r.current||(0,r.Uu)();

1let[e]=(0,s.useState)(n.O.current);return e}},47037:(e,t,a)=>{Promise.resolve().then(a.bind(a,20227)),Promise.resolve().then(a.bind(a,41106)),Promise.resolve().then(a.bind(a,36604)),Promise.resolve().then(a.bind(a,97462))},56454:(e,t,a)=>{"use strict";a.d(t,{Y:()=>s});var n=a(35466),r=a(89596);function s(e){let{children:t,className:a,tone:s="default"}=e;return(0,n.jsx)("span",{className:(0,r.cn)("inline-flex items-center gap-2 font-mono text-[11px] uppercase tracking-[0.2em] text-ink-50/55",a),children:t})}},59795:(e,t,a)=>{"use strict";a.d(t,{Q:()=>r});var n=a(35466);function r(e){let{className:t="",variant:a="hero",animated:r=!0}=e,s=r?"drift-a":"",i=r?"drift-b":"";return"edge"===a?(0,n.jsx)("div",{"aria-hidden":!0,className:"pointer-events-none absolute inset-x-0 top-0 h-px ".concat(t),style:{background:"linear-gradient(90deg, transparent, rgb(236 72 153 / 0.45), rgb(249 115 22 / 0.45), transparent)"}}):"secondary"===a?(0,n.jsxs)("div",{"aria-hidden":!0,className:"pointer-events-none absolute inset-0 overflow-hidden ".concat(t),children:[(0,n.jsx)("div",{className:"absolute inset-0 md:hidden",style:{background:"radial-gradient(55% 40% at 92% 0%, rgb(217 70 239 / 0.16), transparent 70%), radial-gradient(55% 40% at 8% 100%, rgb(249 115 22 / 0.13), transparent 70%)"}}),(0,n.jsxs)("div",{className:"absolute inset-0 hidden md:block",children:[(0,n.jsx)("div",{className:"".concat(s," absolute -top-32 right-[-10%] h-[420px] w-[420px] rounded-full bg-fuchsia-400/30 blur-[120px]")}),(0,n.jsx)("div",{className:"".concat(i," absolute -bottom-32 left-[-10%] h-[380px] w-[380px] rounded-full bg-orange-400/25 blur-[120px]")})]})]}):(0,n.jsxs)("div",{"aria-hidden":!0,className:"pointer-events-none absolute inset-0 overflow-hidden ".concat(t),children:[(0,n.jsx)("div",{className:"absolute inset-0 md:hidden",style:{background:"radial-gradient(55% 45% at 12% 16%, rgb(236 72 153 / 0.18), transparent 70%), radial-gradient(50% 42% at 96% 34%, rgb(217 70 239 / 0.16), transparent 70%), radial-gradient(55% 45% at 42% 102%, rgb(249 115 22 / 0.15), transparent 70%)"}}),(0,n.jsxs)("div",{className:"absolute inset-0 hidden md:block",children:[(0,n.jsx)("div",{className:"".concat(s," absolute -left-[10%] top-[10%] h-[520px] w-[520px] rounded-full bg-pink-400/35 blur-[140px]")}),(0,n.jsx)("div",{className:"".concat(i," absolute right-[-12%] top-[28%] h-[480px] w-[480px] rounded-full bg-fuchsia-400/30 blur-[140px]")}),(0,n.jsx)("div",{className:"".concat(s," absolute bottom-[-10%] left-[30%] h-[420px] w-[420px] rounded-full bg-orange-400/30 blur-[140px]")})]})]})}},75562:(e,t,a)=>{"use strict";a.d(t,{default:()=>r.a});var n=a(95001),r=a.n(n)},89596:(e,t,a)=>{"use strict";a.d(t,{cn:()=>s});var n=a(22129),r=a(7313);function s(){for(var e=arguments.length,t=Array(e),a=0;a<e;a++)t[a]=arguments[a];return(0,r.QP)((0,n.A)(t))}},95001:(e,t,a)=>{"use strict";Object.defineProperty(t,"__esModule",{value:!0}),!function(e,t){for(var a in t)Object.defineProperty(e,a,{enumerable:!0,get:t[a]})}(t,{default:function(){return c},getImageProps:function(){return l}});let n=a(78314),r=a(55151),s=a(23051),i=n._(a(60093));function l(e){let{props:t}=(0,r.getImgProps)(e,{defaultLoader:i.default,imgConf:{deviceSizes:[640,750,828,1080,1200,1920,2048,3840],imageSizes:[16,32,48,64,96,128,256,384],path:"/_next/image",loader:"default",dangerouslyAllowSVG:!1,unoptimized:!1}});for(let[e,a]of Object.entries(t))void 0===a&&delete t[e];return{props:t}}let c=s.Image}},e=>{e.O(0,[9962,3826,1510,9777,3051,8910,2602,1767,300,7358],()=>e(e.s=47037)),_N_E=e.O()}]);