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1.8s forwards;} 36.geo-attr .geo-label{font-family:var(--sans);font-size:10px;letter-spacing:0.26em;text-transform:uppercase;color:var(--ink-dim);margin-bottom:16px;} 37.geo-attr p{font-family:var(--serif);font-weight:350;font-size:clamp(15px,1.7vw,18px);line-height:1.6;color:var(--ink);} 38.geo-attr p strong{font-weight:500;} 39.geo-attr .geo-book{font-style:italic;} 40.geo-footer{margin-top:auto;padding-top:48px;border-top:1px solid var(--rule);display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:32px;opacity:0;animation:gfade 1.2s 2s forwards;} 41.geo-foot-left{display:flex;flex-direction:column;gap:18px;} 42.geo-contact a{font-family:var(--serif);font-style:italic;font-weight:350;font-size:clamp(15px,1.7vw,18px);color:var(--ink);text-decoration:none;border-bottom:1px solid var(--ink-faint);padding-bottom:2px;transition:border-color .3s;} 43.geo-contact a:hover{border-color:var(--ink);} 44.geo-links{display:flex;gap:24px;flex-wrap:wrap;} 45.geo-links a{font-family:var(--sans);font-size:11px;letter-spacing:0.18em;text-transform:uppercase;color:var(--ink);text-decoration:none;padding-bottom:4px;border-bottom:1px solid var(--ink-faint);transition:border-color .3s;} 46.geo-links a:hover{border-color:var(--ink);} 47.geo-copy{font-family:var(--sans);font-size:11px;letter-spacing:0.18em;text-transform:uppercase;color:var(--ink-dim);} 48@keyframes gfade{to{opacity:1;}} 49@keyframes gup{from{opacity:0;transform:translateY(16px);}to{opacity:1;transform:translateY(0);}} 50@keyframes gexp{to{opacity:1;
50transform:scaleX(1);}} 51@media (max-width:640px){.geo-page{padding:20px 22px 36px;}.geo-main{padding:44px 0 32px;}.geo-rule{margin:52px 0 40px;}.geo-term{font-size:clamp(88px,32vw,180px);}.geo-fullname{font-size:20px;}.geo-levers{grid-template-columns:1fr;}.geo-attr{margin-top:40px;}.geo-footer{padding-top:36px;flex-direction:column;align-items:flex-start;gap:22px;}.geo-links{gap:18px;}} 52::selection{background:var(--ink);color:var(--bg);} 53</style><div class="geo-page"><header class="geo-topbar"><div><a href="/">â Index</a></div><div>MMXXVI</div></header><main class="geo-main"><div class="geo-meta-row">Entry No. 003<span class="geo-dot">·</span>The Canonical Definition</div><h1 class="geo-term">G<em>E</em>O</h1><div class="geo-fullname"><em>Generative Engine Optimization</em></div><div class="geo-pronunciation">/ ËdÊiË.oÊ /</div><div class="geo-pos">noun</div><p class="geo-tagline">Optimization for the engines that answer.</p><p class="geo-definition">The practice of optimizing content, entities, and authority signals so brands are<!-- --> <strong>retrieved and cited by AI engines</strong>. A core tactic of<!-- --> <a href="/">AI Communications</a> â the engine of<!-- --> <a href="/citation-share">Citation Share</a>.</p><div class="geo-whynow"><div class="geo-label">Why it matters</div><p>SEO ranked you in the list of ten blue links.<!-- --> <em>GEO writes you into the answer itself.</em> One sent traffic. The other replaces the trip to the website with the citation inside the chatbox.</p></div><div class="geo-rule"></div><div class="geo-workson"><div class="geo-label">Works on</div><div class="geo-levers"><div class="geo-lever"><span class="geo-num">01</span><em>Entities</em> â the named things engines recognize and connect.</div><div class="geo-lever"><span class="geo-num">02</span><em>Authority</em> â the sources engines trust enough to cite.</div><div class="geo-lever"><span class="geo-num">03</span><em>Retrieval</em> â the structures engines can read, parse, and surface.</div><div class="geo-lever"><span class="geo-num">04</span><em>Reinforcement</em> â the cross-platform signals that compound over time.</div></div></div><div class="geo-attr"><div class="geo-label">Defined by</div><p><strong>Ronn Torossian</strong> is shaping AI â and the answers inside the chatbox. Founder and chairman of 5W AI Communications, the AI Communications Firm. Publisher of Everything-PR. Author of two best-selling editions of<!-- --> <span class="geo-book">For Immediate Release</span>.</p></div></main><footer class="geo-footer"><div class="geo-foot-left"><div class="geo-contact"><a href="mailto:[email protected]">[email protected]</a></div><div class="geo-links"><a href="/">â AI Communications</a><a href="/citation-share">â Citation Share</a><a href="https://5wpr.com">5W AI Communications</a><a href="https://everything-pr.com">Everything-PR</a></div></div><div class="geo-copy">© MMXXVI</div></footer></div></div><!--/$-->
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