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1cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] min-h-24 flex-col items-start justify-center border border-white/10 bg-gradient-to-b from-white/[0.055] to-transparent shadow-[0_5px_10px_-4px_rgba(0,0,0,0.65),0_1px_0_rgba(255,255,255,0.08)_inset] [@media(hover:hover)_and_(pointer:fine)_and_(prefers-reduced-motion:no-preference)]:[&amp;:hover:not(:active)]:-translate-y-1 text-white/68 hover:bg-white/[0.055] hover:text-white" href="/industries"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-layout-grid h-5 w-5 text-cyan-200 transition-transform duration-200 group-hover:-translate-y-0.5 motion-reduce:transform-none" aria-hidden="true"><rect width="7" height="7" x="3" y="3" rx="1"></rect><rect width="7" height="7" x="14" y="3" rx="1"></rect><rect width="7" height="7" x="14" y="14" rx="1"></rect><rect width="7" height="7" x="3" y="14" rx="1"></rect></svg><span class="flex w-full items-center justify-between gap-2">Choose your industry<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li><li><a class="group flex gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[
1cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] min-h-24 flex-col items-start justify-center border border-white/10 bg-gradient-to-b from-white/[0.055] to-transparent shadow-[0_5px_10px_-4px_rgba(0,0,0,0.65),0_1px_0_rgba(255,255,255,0.08)_inset] [@media(hover:hover)_and_(pointer:fine)_and_(prefers-reduced-motion:no-preference)]:[&amp;:hover:not(:active)]:-translate-y-1 text-white/68 hover:bg-white/[0.055] hover:text-white" href="/websites/local-services"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-store h-5 w-5 text-cyan-200 transition-transform duration-200 group-hover:-translate-y-0.5 motion-reduce:transform-none" aria-hidden="true"><path d="m2 7 4.41-4.41A2 2 0 0 1 7.83 2h8.34a2 2 0 0 1 1.42.59L22 7"></path><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><path d="M15 22v-4a2 2 0 0 0-2-2h-2a2 2 0 0 0-2 2v4"></path><path d="M2 7h20"></path><path d="M22 7v3a2 2 0 0 1-2 2a2.7 2.7 0 0 1-1.59-.63.7.7 0 0 0-.82 0A2.7 2.7 0 0 1 16 12a2.7 2.7 0 0 1-1.59-.63.7.7 0 0 0-.82 0A2.7 2.7 0 0 1 12 12a2.7 2.7 0 0 1-1.59-.63.7.7 0 0 0-.82 0A2.7 2.7 0 0 1 8 12a2.7 2.7 0 0 1-1.59-.63.7.7 0 0 0-.82 0A2.7 2.7 0 0 1 4 12a2 2 0 0 1-2-2V7"></path></svg><span class="flex w-full items-center justify-between gap-2">Service business websites<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li><li><a class="group flex gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[
1cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] min-h-24 flex-col items-start justify-center border border-white/10 bg-gradient-to-b from-white/[0.055] to-transparent shadow-[0_5px_10px_-4px_rgba(0,0,0,0.65),0_1px_0_rgba(255,255,255,0.08)_inset] [@media(hover:hover)_and_(pointer:fine)_and_(prefers-reduced-motion:no-preference)]:[&amp;:hover:not(:active)]:-translate-y-1 text-white/68 hover:bg-white/[0.055] hover:text-white" href="/websites/ecommerce"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-shopping-bag h-5 w-5 text-cyan-200 transition-transform duration-200 group-hover:-translate-y-0.5 motion-reduce:transform-none" aria-hidden="true"><path d="M6 2 3 6v14a2 2 0 0 0 2 2h14a2 2 0 0 0 2-2V6l-3-4Z"></path><path d="M3 6h18"></path><path d="M16 10a4 4 0 0 1-8 0"></path></svg><span class="flex w-full items-center justify-between gap-2">Ecommerce websites<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li><li><a class="group flex gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[
1cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] min-h-24 flex-col items-start justify-center border border-white/10 bg-gradient-to-b from-white/[0.055] to-transparent shadow-[0_5px_10px_-4px_rgba(0,0,0,0.65),0_1px_0_rgba(255,255,255,0.08)_inset] [@media(hover:hover)_and_(pointer:fine)_and_(prefers-reduced-motion:no-preference)]:[&amp;:hover:not(:active)]:-translate-y-1 text-white/68 hover:bg-white/[0.055] hover:text-white" href="/public-sector-digital-services"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-landmark h-5 w-5 text-cyan-200 transition-transform duration-200 group-hover:-translate-y-0.5 motion-reduce:transform-none" aria-hidden="true"><line x1="3" x2="21" y1="22" y2="22"></line><line x1="6" x2="6" y1="18" y2="11"></line><line x1="10" x2="10" y1="18" y2="11"></line><line x1="14" x2="14" y1="18" y2="11"></line><line x1="18" x2="18" y1="18" y2="11"></line><polygon points="12 2 20 7 4 7"></polygon></svg><span class="flex w-full items-center justify-between gap-2">Public-sector digital services<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li><li><a class="group flex gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[
1cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] min-h-24 flex-col items-start justify-center border border-white/10 bg-gradient-to-b from-white/[0.055] to-transparent shadow-[0_5px_10px_-4px_rgba(0,0,0,0.65),0_1px_0_rgba(255,255,255,0.08)_inset] [@media(hover:hover)_and_(pointer:fine)_and_(prefers-reduced-motion:no-preference)]:[&amp;:hover:not(:active)]:-translate-y-1 text-white/68 hover:bg-white/[0.055] hover:text-white" href="/services/shopify-headless"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-shopping-cart h-5 w-5 text-cyan-200 transition-transform duration-200 group-hover:-translate-y-0.5 motion-reduce:transform-none" aria-hidden="true"><circle cx="8" cy="21" r="1"></circle><circle cx="19" cy="21" r="1"></circle><path d="M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12"></path></svg><span class="flex w-full items-center justify-between gap-2">Shopify agency<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li></ul></section><section aria-labelledby="website-menu-proof-and-approach" class="px-4 py-4 border-l border-white/[0.09]"><p id="website-menu-proof-and-approach" class="mb-4 px-2 text-xs font-medium uppercase tracking-[0.15em] text-white/65">Proof &amp; approach</p><ul class="grid grid-cols-2 gap-1"><li><a data-service="true" class="group flex min-h-11 items-center gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[
1cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] text-white/68 hover:bg-white/[0.055] hover:text-white" href="/work"><span class="flex w-full items-center justify-between gap-2">Work<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li><li><a class="group flex min-h-11 items-center gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] text-white/68 hover:bg-white/[0.055] hover:text-white" href="/case-studies"><span class="flex w-full items-center justify-between gap-2">Case studies<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li><li><a class="group flex min-h-11 items-center gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[
1cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] text-white/68 hover:bg-white/[0.055] hover:text-white" href="/how-we-build"><span class="flex w-full items-center justify-between gap-2">How we build<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li><li><a class="group flex min-h-11 items-center gap-3 rounded-xl px-3 py-3 text-sm font-semibold tracking-[-0.015em] transition-[background-color,color,transform] duration-150 ease-[cubic-bezier(0.23,1,0.32,1)] active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200 focus-visible:ring-offset-2 focus-visible:ring-offset-[#181c19] text-white/68 hover:bg-white/[0.055] hover:text-white" href="/contact"><span class="flex w-full items-center justify-between gap-2">Get unstuck<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-3.5 w-3.5 shrink-0 text-cyan-200 opacity-0 transition-opacity group-hover:opacity-100 group-focus-visible:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></a></li></ul><div class="relative mt-5 overflow-hidden rounded-xl border border-white/10 bg-[#12332f]" aria-hidden="true"><img alt="" loading="lazy" width="1280" height="800" decoding="async" data-nimg="1" class="h-auto w-full" style="color:transparent" sizes="350px" srcSet="/_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=32&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 32w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=48&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 48w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=64&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 64w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=96&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 96w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=128&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 128w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=256&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 256w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=384&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 384w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=640&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 640w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=750&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 750w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=828&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 828w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=1080&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 1080w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=1200&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 1200w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=1920&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 1920w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=2048&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 2048w, /_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 3840w" src="/_next/image?url=%2Fimages%2Fwork%2Fkhba-2026-09-08.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ"/></div></section></div></nav></div><div class="Navbar-module__cJzEcG__servicesOverlay" aria-hidden="true" inert=""><div class="Navbar-module__cJzEcG__servicesBackdrop" aria-hidden="true"></div><nav id="services-mega-menu" aria-label="Growth services" class="Navbar-module__cJzEcG__servicesPanel"><div class="Navbar-module__cJzEcG__servicesHeading"><a href="/growth">Ampliflow Growth <svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><a href="/services">All services <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB
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1/10 bg-foreground/[0.03] text-foreground/70 transition-[border-color,background-color,color,transform] duration-150 hover:border-foreground/30 hover:text-foreground active:scale-[0.96] motion-reduce:transform-none focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200" aria-label="Close menu"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-x" aria-hidden="true"><path d="M18 6 6 18"></path><path d="m6 6 12 12"></path></svg></button></div><nav aria-label="Main navigation" class="relative min-h-0 flex-1 overflow-y-auto overscroll-contain px-5 pb-5 md:px-6"><ul class="Navbar-module__cJzEcG__links"><li class="col-span-full"><a data-service="true" class="flex items-center justify-between gap-3" href="/websites">websites <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></li></ul><ul class="Navbar-module__cJzEcG__links"><li class="col-span-full"><a data-service="true" class="flex items-center justify-between gap-3" href="/services/automation">automation <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></li></ul><a class="Navbar-module__cJzEcG__edgeSpotlight" href="/services/ai-training"><span><strong>Ampliflow AI Edge</strong><span>Become fluent in AI.</span></span><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><a class="Navbar-module__cJzEcG__edgePathwayLink" href="/services/ai-training/workplace">Find training for your business <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><details class="Navbar-module__cJzEcG__mobileServices"><summary>Growth <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></summary><div class="flex items-center justify-between gap-3"><a href="/growth">Ampliflow Growth <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><a href="/services">All services</a></div><div class="Navbar-module__cJzEcG__mobileCategories" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b Navbar-module__cJzEcG__mobileCategory"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-controls="radix-_R_2fbl9lb_" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_fbl9lb_" class="flex flex-1 items-center justify-between py-4 font-medium transition-[color,text-decoration-color] hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180 Navbar-module__cJzEcG__mobileCategoryTrigger" data-radix-collection-item=""><span><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-earth" aria-hidden="true"><path d="M21.54 15H17a2 2 0 0 0-2 2v4.54"></path><path d="M7 3.34V5a3 3 0 0 0 3 3a2 2 0 0 1 2 2c0 1.1.9 2 2 2a2 2 0 0 0 2-2c0-1.1.9-2 2-2h3.17"></path><path d="M11 21.95V18a2 2 0 0 0-2-2a2 2 0 0 1-2-2v-1a2 2 0 0 0-2-2H2.05"></path><circle cx="12" cy="12" r="10"></circle></svg>Websites &amp; apps</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_2fbl9lb_" hidden="" role="region" aria-labelledby="radix-_R_fbl9lb_" data-orientation="vertical" class="overflow-hidden text-sm data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down motion-reduce:!animate-none" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b Navbar-module__cJzEcG__mobileCategory"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-controls="radix-_R_2nbl9lb_" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_nbl9lb_" class="flex flex-1 items-center justify-between py-4 font-medium transition-[color,text-decoration-color] hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180 Navbar-module__cJzEcG__mobileCategoryTrigger" data-radix-collection-item=""><span><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search" aria-hidden="true"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg>Search &amp; 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1<script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","@id":"https://ampliflow.ai/blog/aeo-pricing-uk#article","mainEntityOfPage":{"@type":"WebPage","@id":"https://ampliflow.ai/blog/aeo-pricing-uk"},"headline":"AEO Pricing UK: What AI Search Optimisation Should Actually Include","description":"AEO audit pricing for UK businesses: what a small-site audit should include, what affects cost, and which vague AI visibility claims to avoid.","url":"https://ampliflow.ai/blog/aeo-pricing-uk","inLanguage":"en-GB","datePublished":"2026-07-14T00:00:00.000Z","dateModified":"2026-09-24T00:00:00.000Z","articleSection":"SEO & AEO","keywords":["SEO & AEO"],"author":{"@type":"Person","@id":"https://ampliflow.ai/about#sajad-saleem","name":"Sajad Saleem","jobTitle":"Co-founder, Ampliflow","description":"Co-founder of Ampliflow. Builds AI automation, websites, SEO/AEO, and growth systems for UK SMEs.","url":"https://ampliflow.ai/about#sajad-saleem","knowsAbout":["AI automation","AI agents","websites","SEO/AEO"],"worksFor":{"@id":"https://ampliflow.ai/#organization"}},"publisher":{"@type":"Organization","@id":"https://ampliflow.ai/#organization","name":"Ampliflow","url":"https://ampliflow.ai","logo":{"@type":"ImageObject","url":"https://ampliflow.ai/og-image.png","width":1200,"height":1200}},"image":["https://ampliflow.ai/images/blog/editorial-2026-10/aeo-pricing-uk-v2.webp"]}</script>
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1<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How much does AEO cost in the UK?","acceptedAnswer":{"@type":"Answer","text":"There is no single comparable market price across audits, monitoring and implementation. Ampliflow's SEO and AI-search starting point is £497/month; the agreed scope and any separate work determine the quote. Ask for deliverables, exclusions and measurement definitions rather than a score alone."}},{"@type":"Question","name":"Is AEO different from SEO?","acceptedAnswer":{"@type":"Answer","text":"It adds systematic attention to AI answers, entities and citations, but shares crawling, content, internal linking, structured data and authority foundations with SEO. Buy the incremental work, not a duplicated retainer."}},{"@type":"Question","name":"Can an agency guarantee ChatGPT citations?","acceptedAnswer":{"@type":"Answer","text":"No. Answer systems choose sources dynamically and outputs vary. An agency can improve eligibility, clarity, evidence and authority and can measure a controlled sample. It cannot promise inclusion."}},{"@type":"Question","name":"Do I need llms.txt for AEO?","acceptedA
1nswer":{"@type":"Answer","text":"Google explicitly says no special AI text file is required for its AI features. An llms.txt file may serve other experimental or documentation purposes, but it is not a substitute for crawlable, useful pages."}},{"@type":"Question","name":"How long does AEO take?","acceptedAnswer":{"@type":"Answer","text":"Technical fixes may be visible after recrawling. Content and authority work can take months. Set 30-, 60- and 90-day implementation milestones, then judge trends over a longer window appropriate to the market."}}]}</script>
1<article><header class="bg-gray-950 pb-10 pt-30 text-white md:pb-14 md:pt-36"><div class="container mx-auto px-4"><div class="mx-auto max-w-6xl"><a class="group mb-10 inline-flex min-h-11 items-center gap-2 text-sm text-gray-400 transition-colors hover:text-white focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-300" href="/blog"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-left h-4 w-4 transition-transform group-hover:-translate-x-1"><path d="m12 19-7-7 7-7"></path><path d="M19 12H5"></path></svg>Back to Read</a><div class="max-w-5xl"><div class="mb-6 flex flex-wrap items-center gap-x-4 gap-y-2 border-l-2 border-cyan-400 pl-4"><span class="text-xs font-semibold uppercase tracking-[0.16em] text-cyan-300">SEO &amp; AEO</span><span class="flex items-center gap-1.5 text-sm text-gray-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-calendar h-3.5 w-3.5"><path d="M8 2v4"></path><path d="M16 2v4"></path><rect width="18" height="18" x="3" y="4" rx="2"></rect><path d="M3 10h18"></path></svg>14 July 2026</span><span class="text-sm text-gray-400">Updated <!-- -->24 September 2026</span><span class="flex items-center gap-1.5 text-sm text-gray-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-clock h-3.5 w-3.5"><circle cx="12" cy="12" r="10"></circle><polyline points="12 6 12 12 16 14"></polyline></svg>12 min read</span></div><h1 class="max-w-[17ch] break-words text-balance text-[2.75rem] font-semibold leading-[0.98] tracking-[-0.055em] text-white sm:text-6xl lg:text-[5.25rem]">AEO Pricing UK: What AI Search Optimisation Should Actually Include</h1><p class="mt-7 max-w-3xl text-pretty text-lg leading-8 text-gray-300 md:text-2xl md:leading-9">A practical UK AEO pricing guide covering audits, integrated monthly work, deliverables, measurement, exclusions and common agency red flags.</p><div class="mt-8 flex items-center gap-3 border-t border-white/15 pt-6"><div><a class="text-sm font-medium text-white underline-offset-4 hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-300" href="https://ampliflow.ai/about#sajad-saleem">Sajad Saleem</a><p class="line-clamp-1 text-xs text-gray-400">Co-founder of Ampliflow. Builds AI automation, websites, SEO/AEO, and growth systems for UK SMEs.</p></div></div></div><figure class="mt-10 md:mt-14"><a href="/images/blog/editorial-2026-10/aeo-pricing-uk-v2.webp" target="_blank" rel="noopener noreferrer" class="block cursor-zoom-in bg-white p-1.5 shadow-[0_30px_90px_rgba(0,0,0,0.34)] focus-visible:outline-2 focus-visible:outline-cyan-300 focus-visible:outline-offset-4 md:p-2"><img alt="An older reader comparing two open reference books in a public reading room." data-representative-image="true" fetchPriority="high" loading="eager" width="1672" height="941" decoding="async" data-nimg="1" class="h-auto w-full border border-black/10" style="color:transparent" sizes="(max-width: 768px) calc(100vw - 32px), 1152px" srcSet="/_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=32&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 32w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=48&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 48w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=64&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 64w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=96&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 96w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=128&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 128w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2
1026-10%2Faeo-pricing-uk-v2.webp&amp;w=256&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 256w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=384&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 384w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=640&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 640w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=750&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 750w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=828&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 828w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=1080&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 1080w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=1200&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 1200w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=1920&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 1920w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=2048&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 2048w, /_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ 3840w" src="/_next/image?url=%2Fimages%2Fblog%2Feditorial-2026-10%2Faeo-pricing-uk-v2.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_VcFCP2bVEuXytkFRaz274xiMR7dJ"/></a><figcaption class="mt-4 max-w-3xl border-l-2 border-cyan-400 pl-4 text-pretty text-sm leading-6 text-gray-400">Illustrative scene.</figcaption></figure><section aria-label="Article overview" class="mt-8 border-y border-white/15 md:mt-12"><ol class="grid gap-px bg-white/15 sm:grid-cols-2 lg:grid-cols-5"><li class="flex min-h-28 flex-col bg-gray-950 p-5 md:min-h-32"><span class="text-xs font-semibold tabular-nums text-[#ff9568]">0<!-- -->1</span><span class="mt-auto text-pretty text-sm font-medium leading-5 text-white md:text-base md:leading-6">AEO costs at a glance</span></li><li class="flex min-h-28 flex-col bg-gray-950 p-5 md:min-h-32"><span class="text-xs font-semibold tabular-nums text-[#ff9568]">0<!-- -->2</span><span class="mt-auto text-pretty text-sm font-medium leading-5 text-white md:text-base md:leading-6">What AEO means in practical work</span></li><li class="flex min-h-28 flex-col bg-gray-950 p-5 md:min-h-32"><span class="text-xs font-semibold tabular-nums text-[#ff9568]">0<!-- -->3</span><span class="mt-auto text-pretty text-sm font-medium leading-5 text-white md:text-base md:leading-6">What Google and OpenAI currently say</span></li><li class="flex min-h-28 flex-col bg-gray-950 p-5 md:min-h-32"><span class="text-xs font-semibold tabular-nums text-[#ff9568]">0<!-- -->4</span><span class="mt-auto text-pretty text-sm font-medium leading-5 text-white md:text-base md:leading-6">AEO deliverables worth paying for</span></li><li class="flex min-h-28 flex-col bg-gray-950 p-5 md:min-h-32"><span class="text-xs font-semibold tabular-nums text-[#ff9568]">0<!-- -->5</span><span class="mt-auto text-pretty text-sm font-medium leading-5 text-white md:text-base md:leading-6">How to measure AEO without inventing certainty</span></li></ol></section></div></div></header><div class="container mx-auto px-4 py-14 md:py-24"><div data-article-body="true" class="mx-auto max-w-[760px]"><aside data-buyer-journey="search" class="not-prose mb-10 border-l-2 border-[#007e78] bg-[#e5f2ef] p-5 text-[#102b2a] sm:p-6"><h2 class="text-balance text-xl font-semibold tracking-tight">Comparing AEO providers? Start with the scope.</h2><p class="mt-3 text-pretty text-sm leading-6 text-[#365552]">See the published service, then discuss the pages, implementation and reporting your business needs. A monthly service is different from a one-off audit.</p><div class="mt-4 flex flex-col gap-2 sm:flex-row sm:flex-wrap sm:gap-x-6"><a class="inline-flex min-h-11 items-center font-semibold underline underline-offset-4 focus-visible:outline-2 focus-visible:outline-offset-4 focus-visible:outline-[#007e78]" href="/services/ai-search-optimisation">See the SEO &amp; AEO scope</a><a class="inline-flex min-h-11 items-center font-semibold underline underline-offset-4 focus-visible:outline-2 focus-visible:outline-offset-4 focus-visible:outline-[#007e78]" href="/contact?service=ai-search&amp;source=article-guide">Get unstuck<span aria-hidden="true" class="ml-2">→</span></a></div></aside><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]"><strong class="font-semibold text-stone-950">Answer engine optimisation pricing should follow the work: technical repairs, buyer-focused content, evidence and measurement.</strong> Here, AEO means answer engine optimisation for AI search—not Authorised Economic Operator customs certification.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Ampliflow&#x27;s published SEO and AI-search starting point is <strong class="font-semibold text-stone-950">£497/month</strong>. That is not a universal market price or an unlimited programme. C
1ompare the <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/services/ai-search-optimisation">current service scope</a> and <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/pricing">pricing</a>, then confirm the pages, implementation, reporting and separate costs in the proposal.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">If you are comparing answer-focused work specifically, see the <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/services/aeo-agency">AEO service overview</a> alongside the wider SEO and AI-search scope. The labels overlap; compare the questions, pages and implementation included rather than paying twice for the same task.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">An audit, monitoring subscription and managed implementation service are different purchases. A low price for one is not necessarily a cheaper version of another.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">AEO should not be a mysterious second retainer bolted onto ordinary SEO. Google says its established SEO foundations remain relevant to AI Overviews and AI Mode and that no special AI schema or machine-readable file is required. Additional spend is justified when it funds additional research, content, technical work, authority building and measurement.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]"><em class="italic text-stone-800">Checked: 24 September 2026 · Confirm VAT treatment and exclusions in the quote · AI citations and rankings cannot be guaranteed</em></p><h2 id="aeo-costs-at-a-glance" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">AEO costs at a glance</h2><div class="relative left-1/2 my-12 w-[min(calc(100vw-2rem),56rem)] -translate-x-1/2 overflow-x-auto border border-stone-300 bg-white shadow-[0_16px_48px_rgba(25,27,24,0.08)]" role="region" aria-label="Scrollable data table" tabindex="0" style="outline-offset:4px"><table class="min-w-[640px] w-full text-sm text-left"><thead><tr class="border-b border-stone-300 bg-stone-950"><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">Scope</th><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">What to price explicitly</th><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">Useful output</th></tr></thead><tbody class="divide-y divide-stone-200"><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Baseline check</td><td class="px-5 py-4 text-stone-600">Named engines, questions, locations and sample size</td><td class="px-5 py-4 text-stone-600">Dated observations and obvious eligibility gaps</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Audit</td><td class="px-5 py-4 text-stone-600">Pages, entities, technical depth and review time</td><td class="px-5 py-4 text-stone-600">Prioritised findings with evidence and owners</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Managed implementation</td><td class="px-5 py-4 text-stone-600">Actual technical/content work and approval capacity</td><td class="px-5 py-4 text-stone-600">Shipped improvements and measured follow-up</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Multi-market work</td><td class="px-5 py-4 text-stone-600">Languages, local evidence, catalogues and stakeholders</td><td class="px-5 py-4 text-stone-600">Distinct market work rather than translated duplicates</td></tr></tbody></table></div><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">These are scope distinctions, not a survey of agency prices. Ask competing providers to quote the same responsibilities before drawing a cost comparison.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">The baseline check tells you what is visible. The audit explains why and what to do. The monthly programme implements and learns. Do not pay programme money for repeated screenshots of prompts.</p><h2 id="aeo-audit-pricing-for-a-small-website-what-changes-the-quote" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">AEO audit pricing for a small website: what changes the quote?</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">A small page count does not necessarily mean a small job. Five service pages with conflicting business facts, inaccessible content or no supporting evidence can need more work than a larger, well-maintained site.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">For a useful comparison, give each provider the same website and buyer questions, then ask them to separate these responsibilities:</p><div class="relative left-1/2 my-12 w-[min(calc(100vw-2rem),56rem)] -translate-x-1/2 overflow-x-auto border border-stone-300 bg-white shadow-[0_16px_48px_rgba(25,27,24,0.08)]" role="region" aria-label="Scrollable data table" tabindex="0" style="outline-offset:4px"><table class="w-full text-sm text-left"><thead><tr class="border-b border-stone-300 bg-stone-950"><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">Question for the quote</th><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">Why it changes the work</th></tr></thead><tbody class="divide-y divide-stone-200"><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Which pages and services are included?</td><td class="px-5 py-4 text-stone-600">A homepage review is different from checking every commercial journey</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Which engines, locations and questions will be sampled?</td><td class="px-5 py-4 text-stone-600">A fixed, named sample makes repeat checks interpretable</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Who implements technical fixes?</td><td class="px-5 py-4 text-stone-600">Advice alone leaves development work with your team</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Who supplies and approves evidence?</td><td class="px-5 py-4 text-stone-600">Case studies, expert answers and business facts need an accountable source</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Which existing SEO tasks are already covered?</td><td class="px-5 py-4 text-stone-600">The same canonical, content or schema repair should not be counted twice</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">What is separate from the fee?</td><td class="px-5 py-4 text-stone-600">Tools, development, content production and third-party work need explicit treatment</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">What happens after the findings?</td><td class="px-5 py-4 text-stone-600">Agree the handover, acceptance checks and whether a recheck is included</td></tr></tbody></table></div><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">There is no standalone Ampliflow audit price quoted here. The <strong class="font-semibold text-stone-950">£497/month starting point</strong> above is for the published SEO and AI-search offer, subject to agreed scope. It should not be read as the price of a one-off audit or a promise that every item in this guide is included.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Already have an SEO provider? Ask which gaps they can close within the existing scope before buying overlapping work. If you need help deciding what belongs in the brief, <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/contact?service=ai-search"><strong class="font-semibold text-stone-950">Get unstuck</strong></a>. Bring the website and the questions your prospective customers ask before choosing a supplier.</p><h2 id="what-aeo-means-in-practical-work" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">What AEO means in practical work</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Answer engine optimisation improves the chance that a business and its evidence are correctly discovered, understood and cited in AI-assisted search and answer experiences.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">The work overlaps strongly with sound SEO:</p><ul class="my-8 list-none space-y-4 pl-6 text-stone-700"><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>accessible crawling and indexable pages;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>clear service, product and entity information;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>content that answers real questions with evidence;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>useful internal links and information architecture;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>structured data that matches visible content;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>consistent business facts across owned and trusted external sources;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>original proof, expertise and references worth citing;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>measurement of search discovery and commercial action.</li></ul><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">The additional layer is systematic testing across AI surfaces, prompt patterns and citation sources. That needs care because answers vary by wording, location, model, account context and time.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Our <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/blog/from-seo-to-aeo-uk-2026">SEO-to-AEO guide</a> explains the discipline. The pricing rule is simple: overlap should reduce duplication, not create two invoices for the same technical fix.</p><h2 id="what-google-and-openai-currently-say" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">What Google and OpenAI currently say</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Google&#x27;s <a href="https://developers.google.com/search/docs/appearance/ai-features" target="_blank" rel="noopener noreferrer" class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950">AI features guidance</a> states:</p><ul class="my-8 list-none space-y-4 pl-6 text-stone-700"><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>ordinary SEO best practices remain relevant;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>a page must be indexed and eligible for a search snippet to appear as a supporting link;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>there are no extra technical requirements for AI Overviews or AI Mode;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>no special schema or AI text file is required;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>crawling, internal links, page experience, text content and matching structured data still matter;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>AI-feature traffic remains included in Search Console&#x27;s overall performance reporting.</li></ul><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Google&#x27;s <a href="https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports" target="_blank" rel="noopener noreferrer" class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950">Generative AI performance report announcement</a> says the dedicated view shows impressions, pages, countries, devices and dates. Google announced a limited test on 3 June, then confirmed a worldwide rollout on 31 August 2026. It does not turn an impression into a stable “AI rank”.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">OpenAI&#x27;s <a href="https://help.openai.com/en/articles/12627856-publishers-and-developers-faq" target="_blank" rel="noopener noreferrer" class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950">publisher guidance</a> says public sites can appear in ChatGPT search and advises publishers not to block OAI-SearchBot if they want content included in summaries and snippets. Referral traffic can be measured in analytics, subject to consent and attribution limits.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Neither source promises inclusion. Eligibility is not selection.</p><h2 id="what-an-aeo-audit-should-include" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">What an AEO audit should include</h2><h3 id="1-business-and-entity-baseline" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">1. Business and entity baseline</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">The audit should confirm the exact company, brands, services, products, people, locations and differentiators that answer systems need to distinguish. It should find conflicting names, descriptions, addresses or relationships.</p><h3 id="2-technical-access" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">2. Technical access</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Check indexability, canonicals, rendering, robots controls, OAI-SearchBot policy, internal links, structured data and whether important evidence exists in accessible text.</p><h3 id="3-prompt-and-answer-sample" class="[overflow-wrap:anywhere] mb
1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">3. Prompt and answer sample</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Use a documented set of prompts across named engines and modes:</p><ul class="my-8 list-none space-y-4 pl-6 text-stone-700"><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>category discovery;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>problem-led questions;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>comparisons;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>local or regional selection;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>brand facts;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>price and suitability questions;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>follow-up questions that narrow the choice.</li></ul><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Record date, engine, wording, answer, brands mentioned and cited sources. The sample must be reproducible enough to revisit, while acknowledging output variability.</p><h3 id="4-source-and-citation-analysis" class="[overflow-wrap:anywhere] mb
1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">4. Source and citation analysis</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Identify which pages and third-party sources answer engines use for the category. Separate sources the business controls, can influence and cannot reasonably change.</p><h3 id="5-content-and-proof-gaps" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">5. Content and proof gaps</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Map missing commercial answers, comparisons, definitions, evidence, expert authorship, policies, case studies, product facts and original data. Do not recommend 50 articles when five service pages lack basic clarity.</p><h3 id="6-prioritised-action-plan" class="[overflow-wrap:anywhere] mb
1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">6. Prioritised action plan</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Every recommendation needs expected value, effort, owner and dependency. The audit should end with a 30-, 60- and 90-day sequence, not an “AI readiness score” with no operating plan.</p><h2 id="what-an-integrated-monthly-programme-should-buy" class="[overflow-wrap:anywhere] mb-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">What an integrated monthly programme should buy</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">A credible integrated programme usually combines four streams.</p><h3 id="technical-and-entity-repair" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Technical and entity repair</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Resolve access, duplicate or conflicting information, structured data, author and organisation relationships, internal linking and measurement foundations.</p>
1<h3 id="commercial-content" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Commercial content</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Improve the pages closest to buyer intent: costs, comparisons, suitability, process, evidence and objections. Create new pages only where the site lacks a clear owner for the question.</p><h3 id="authority-and-corroboration" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Authority and corroboration</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Earn credible references through useful research, expert contribution, partnerships, industry profiles, digital PR and accurate third-party listings. A business cannot declare itself authoritative through schema.</p><h3 id="measurement-and-iteration" class="[overflow-wrap:anywhere] mb
1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Measurement and iteration</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Repeat a controlled prompt sample, review Search Console and referral data, inspect citations and track qualified actions. Update the plan when the evidence changes.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Every budget requires choices. A small team cannot research every prompt, rebuild the website, produce original studies and run national PR simultaneously.</p><h2 id="what-a-larger-programme-should-add" class="[overflow-wrap:anywhere] mb-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">What a larger programme should add</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Higher spend should buy complexity or pace:</p><ul class="my-8 list-none space-y-4 pl-6 text-stone-700"><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>several products, brands, countries or languages;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>larger prompt and competitor sets;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>dedicated technical and content implementation;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>original datasets, tools, benchmarks or expert research;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>digital PR and source development;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>regular stakeholder workshops and governance;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>deeper brand, product-feed or merchant integration;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>monitoring that distinguishes material change from answer volatility.</li></ul><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">If the additional money only adds more tracked prompts and a larger dashboard, the programme has confused observation with optimisation.</p><h2 id="aeo-deliverables-worth-paying-for" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">AEO deliverables worth paying for</h2><section aria-label="Visual summary for AEO deliverables worth paying for" class="relative left-1/2 my-10 w-[min(calc(100vw-2rem),64rem)] -translate-x-1/2 bg-stone-950 p-3 shadow-[0_24px_70px_rgba(25,27,24,0.16)] md:my-14 md:p-5"><ol class="grid gap-px bg-white/20 sm:grid-cols-2 lg:grid-cols-3"><li class="flex min-h-28 gap-4 bg-stone-950 p-5 text-white flex-col"><span class="shrink-0 text-xs font-semibold tabular-nums text-cyan-300">01</span><span class="min-w-0 [overflow-wrap:anywhere] text-pretty font-medium leading-6 mt-auto text-base">Technical eligibility</span></li><li class="flex min-h-28 gap-4 bg-stone-950 p-5 text-white flex-col"><span class="shrink-0 text-xs font-semibold tabular-nums text-cyan-300">02</span><span class="min-w-0 [overflow-wrap:anywhere] text-pretty font-medium leading-6 mt-auto text-base">Evidence-led content</span></li><li class="flex min-h-28 gap-4 bg-stone-950 p-5 text-white flex-col"><span class="shrink-0 text-xs font-semibold tabular-nums text-cyan-300">03</span><span class="min-w-0 [overflow-wrap:anywhere] text-pretty font-medium leading-6 mt-auto text-base">Entity consistency</span></li><li class="flex min-h-28 gap-4 bg-stone-950 p-5 text-white flex-col"><span class="shrink-0 text-xs font-semibold tabular-nums text-cyan-300">04</span><span class="min-w-0 [overflow-wrap:anywhere] text-pretty font-medium leading-6 mt-auto text-base">Source authority</span></li><li class="flex min-h-28 gap-4 bg-stone-950 p-5 text-white flex-col"><span class="shrink-0 text-xs font-semibold tabular-nums text-cyan-300">05</span><span class="min-w-0 [overflow-wrap:anywhere] text-pretty font-medium leading-6 mt-auto text-base">Citation sampling</span></li><li class="flex min-h-28 gap-4 bg-stone-950 p-5 text-white flex-col"><span class="shrink-0 text-xs font-semibold tabular-nums text-cyan-300">06</span><span class="min-w-0 [overflow-wrap:anywhere] text-pretty font-medium leading-6 mt-auto text-base">Measured iteration</span></li></ol></section><div class="relative left-1/2 my-12 w-[min(calc(100vw-2rem),56rem)] -translate-x-1/2 overflow-x-auto border border-stone-300 bg-white shadow-[0_16px_48px_rgba(25,27,24,0.08)]" role="region" aria-label="Scrollable data table" tabindex="0" style="outline-offset:4px"><table class="w-full text-sm text-left"><thead><tr class="border-b border-stone-300 bg-stone-950"><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">Deliverable</th><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">What makes it useful</th></tr></thead><tbody class="divide-y divide-stone-200"><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Prompt map</td><td class="px-5 py-4 text-stone-600">Tied to buyer stages, products and locations; dated and versioned</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Citation inventory</td><td class="px-5 py-4 text-stone-600">Names actual cited URLs and source types, not only brand mentions</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Entity map</td><td class="px-5 py-4 text-stone-600">Shows company, people, services, products and corroborating sources</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Technical review</td><td class="px-5 py-4 text-stone-600">Produces implementable fixes with owners and acceptance checks</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Content briefs</td><td class="px-5 py-4 text-stone-600">Resolve one search intent with evidence and internal-link role</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Source plan</td><td class="px-5 py-4 text-stone-600">Explains what deserves external reference and how it will be promoted</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Monthly report</td><td class="px-5 py-4 text-stone-600">Separates visibility samples, search data, referrals, actions and work shipped</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Refresh log</td><td class="px-5 py-4 text-stone-600">Records time-sensitive claims, sources and the trigger for rechecking them<
1/td></tr></tbody></table></div><h2 id="ask-to-see-one-observation-become-a-shipped-improvement" class="[overflow-wrap:anywhere] mb-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">Ask to see one observation become a shipped improvement</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">For example, a report might record that a page was discovered but not indexed. That observation should link to the dated inspection evidence, the affected URL and a specific investigation—not become a claim that the site needs an expensive new AI layer.</p><div class="relative left-1/2 my-12 w-[min(calc(100vw-2rem),56rem)] -translate-x-1/2 overflow-x-auto border border-stone-300 bg-white shadow-[0_16px_48px_rgba(25,27,24,0.08)]" role="region" aria-label="Scrollable data table" tabindex="0" style="outline-offset:4px"><table class="w-full text-sm text-left"><thead><tr class="border-b border-stone-300 bg-stone-950"><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">Stage</th><th scope="col" class="px-5 py-4 font-semibold text-white text-xs uppercase tracking-wider">Evidence the buyer should receive</th></tr></thead><tbody class="divide-y divide-stone-200"><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Observation</td><td class="px-5 py-4 text-stone-600">The URL, query or prompt, date, source and relevant context</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Interpretation</td><td class="px-5 py-4 text-stone-600">What the evidence suggests and what it cannot establish</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Action</td><td class="px-5 py-4 text-stone-600">The proposed change, owner, scope and acceptance check</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Verification</td><td class="px-5 py-4 text-stone-600">What actually changed, with a repeatable technical check</td></tr><tr class="transition-colors hover:bg-cyan-50/60 even:bg-stone-50"><td class="px-5 py-4 font-medium text-stone-900">Outcome</td><td class="px-5 py-4 text-stone-600">Later search/referral/enquiry observations, separate from work completed</td></tr></tbody></table></div><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">This is an illustrative reporting method, not a client result. It lets you distinguish a useful recommendation from repeated monitoring. An indexable page, a citation and a qualified enquiry are three different outcomes.</p><h2 id="what-should-not-be-sold-as-a-special-aeo-service" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">What should not be sold as a special AEO service</h2><ul class="my-8 list-none space-y-4 pl-6 text-stone-700"><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>adding generic FAQ sections to every page;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>installing <code class="bg-gray-800/80 text-cyan-300 px-1.5 py-0.5 rounded-md text-[0.875em] font-mono">llms.txt</code> and declaring the site AI-ready;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>adding schema that does not match visible content;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>generating hundreds of near-duplicate articles;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>repeating brand prompts manually with no controlled method;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>buying low-quality links or mentions;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>promising inclusion in ChatGPT, Gemini, Perplexity or Google AI features;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>reporting a proprietary score without raw observations;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>renaming ordinary title and heading edits as a new technical discipline.</li></ul><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Some of these tasks may be useful in context. None is a complete strategy.</p><h2 id="how-to-measure-aeo-without-inventing-certainty" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">How to measure AEO without inventing certainty</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Use four layers.</p><h3 id="eligibility" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Eligibility</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Can relevant systems crawl, index and understand the important pages? Are facts consistent and the visible content usable?</p><h3 id="sampled-visibility" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Sampled visibility</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Across a fixed, dated prompt set, how often is the brand accurately mentioned, in which position or role, and which sources are cited? Treat this as a sample, not a census of every possible answer.</p><h3 id="search-and-referral-evidence" class="[overflow-wrap:anywhere] mb
1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Search and referral evidence</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Use the dedicated Search Console Generative AI view where the property has access; otherwise use overall Web search trends and state the limitation. Track identifiable referrals from ChatGPT, Perplexity and other sources in analytics, understanding that consent and unattributed journeys create gaps.</p><h3 id="commercial-action" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Commercial action</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Track qualified enquiries, sales, assisted conversions, branded demand and the questions sales teams hear. Visibility without a suitable offer and next step is not a return.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Do not combine the four layers into one magic number. The uncertainty is part of the measurement.</p><h2 id="a-simple-buying-decision" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">A simple buying decision</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Choose a one-off audit when:</p><ul class="my-8 list-none space-y-4 pl-6 text-stone-700"><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>the business wants a defensible baseline;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>the existing SEO team can implement the work;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>leaders are testing whether the channel deserves budget;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>a vendor is proposing a large retainer without evidence.</li></ul><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Choose an integrated monthly programme when:</p><ul class="my-8 list-none space-y-4 pl-6 text-stone-700"><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>technical, content and authority work all need ownership;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>the site already has meaningful search demand or commercial proof;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>subject experts can participate;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>someone will act on the findings each month;</li><li class="relative break-words pl-5 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg"><span class="absolute left-0 top-[0.6em] h-1.5 w-1.5 rounded-full bg-cyan-700"></span>SEO and AEO can share research and implementation.</li></ul><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Do nothing yet when the website does not clearly state what the business sells, who it serves or why it is credible. Fix the source before monitoring the answer.</p><h2 id="questions-to-ask-an-aeo-agency" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">Questions to ask an AEO agency</h2><ol class="my-8 list-decimal space-y-4 pl-7 text-stone-700 marker:font-semibold marker:text-cyan-800"><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">Which engines, modes and locations will you test?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">How do you control prompt wording and answer variability?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">Which work overlaps with our existing SEO scope?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">Show the raw observations behind your visibility score.</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">What will you implement in the first 30, 60 and 90 days?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">Which claims about AI inclusion can you not guarantee?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">How will you measure Google AI visibility when Search Console groups it into Web search?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">Which external sources appear in our category, and why?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">What expertise and evidence do you need from us?</li><li class="pl-2 text-pretty text-[1.0625rem] leading-[1.8] text-stone-700 md:text-lg">What do we own when the engagement ends?</li></ol><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">The best answer may be “we cannot know that from available data”. Precision about limits is a quality signal.</p><h2 id="frequently-asked-questions" class="[overflow-wrap:anywhere] mb
1-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">Frequently asked questions</h2><h3 id="how-much-does-aeo-cost-in-the-uk" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">How much does AEO cost in the UK?</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">There is no single comparable market price across audits, monitoring and implementation. Ampliflow&#x27;s SEO and AI-search starting point is £497/month; the agreed scope and any separate work determine the quote. Ask for deliverables, exclusions and measurement definitions rather than a score alone.</p><h3 id="is-aeo-different-from-seo" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Is AEO different from SEO?</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">It adds systematic attention to AI answers, entities and citations, but shares crawling, content, internal linking, structured data and authority foundations with SEO. Buy the incremental work, not a duplicated retainer.</p><h3 id="can-an-agency-guarantee-chatgpt-citations" class="[overflow-wrap:anywhere] mb
1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Can an agency guarantee ChatGPT citations?</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">No. Answer systems choose sources dynamically and outputs vary. An agency can improve eligibility, clarity, evidence and authority and can measure a controlled sample. It cannot promise inclusion.</p><h3 id="do-i-need-llmstxt-for-aeo" class="[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">Do I need <code class="bg-gray-800/80 text-cyan-300 px-1.5 py-0.5 rounded-md text-[0.875em] font-mono">llms.txt</code> for AEO?</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Google explicitly says no special AI text file is required for its AI features. An <code class="bg-gray-800/80 text-cyan-300 px-1.5 py-0.5 rounded-md text-[0.875em] font-mono">llms.txt</code> file may serve other experimental or documentation purposes, but it is not a substitute for crawlable, useful pages.</p><h3 id="how-long-does-aeo-take" class="[overflow-wrap:anywhere] mb
1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl">How long does AEO take?</h3><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Technical fixes may be visible after recrawling. Content and authority work can take months. Set 30-, 60- and 90-day implementation milestones, then judge trends over a longer window appropriate to the market.</p><h2 id="pay-for-evidence-and-implementation" class="[overflow-wrap:anywhere] mb-7 mt-20 border-t border-stone-300 pt-8 text-balance text-3xl font-semibold leading-[1.06] tracking-[-0.04em] text-stone-950 scroll-mt-24 md:text-4xl">Pay for evidence and implementation</h2><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">AEO deserves budget when it makes the business easier to discover, understand and corroborate across the places buyers now ask questions. It does not deserve a surcharge merely because the report contains screenshots from an AI tool.</p><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Read <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/services/ai-search-optimisation">Ampliflow&#x27;s AI search optimisation scope</a>. For a clarity chat, bring the site, your current SEO responsibilities and the buyer questions that matter.</p><div class="my-10 border border-stone-300 bg-white p-6 text-center shadow-[0_10px_30px_rgba(25,27,24,0.06)]"><p class="text-base leading-relaxed text-stone-800 [&amp;&gt;a]:font-semibold [&amp;&gt;a]:text-cyan-800 [&amp;&gt;a]:no-underline [&amp;&gt;a]:hover:text-cyan-950"><a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/contact?service=ai-search"><strong class="font-semibold text-stone-950">Get unstuck →</strong></a></p></div><p class="mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]">Related: <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/blog/ai-visibility-audit-deliverables">AI visibility audit deliverables</a> · <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/blog/seo-agency-cost-uk">SEO agency cost UK</a> · <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/blog/what-is-aeo-uk-business-guide">What is AEO?</a> · <a class="break-words font-medium text-cyan-800 underline decoration-cyan-700/40 underline-offset-2 transition-colors hover:text-cyan-950" href="/blog/get-cited-by-chatgpt-gemini-perplexity">Get cited by ChatGPT, Gemini and Perplexity</a></p></div></div></article><section data-blog-cta="true" class="py-16 md:py-24 bg-gradient-to-b from-black to-gray-900"><div class="container mx-auto px-4"><div class="max-w-4xl mx-auto text-center"><div class="reveal reveal-up p-6 md:p-12 rounded-3xl bg-gradient-to-br from-cyan-500/10 via-blue-500/5 to-purple-500/10 border border-cyan-500/20 relative overflow-hidden"><div class="absolute inset-x-0 top-0 h-px bg-gradient-to-r from-transparent via-cyan-300/45 to-transparent" aria-hidden="true"></div><div class="relative z-10"><p class="text-sm uppercase tracking-widest text-cyan-400 mb-2">AI visibility diagnostic</p><h2 class="text-3xl md:text-5xl font-bold text-white mb-4">Get found in Google — and in AI answers</h2><p class="text-base md:text-lg text-gray-300 max-w-2xl mx-auto mb-8">Your buyers are asking ChatGPT, Gemini and Perplexity as well as Google. We improve the technical structure, content and evidence that help search engines understand and surface your business.</p><div class="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-4 gap-4 mb-10"><div class="reveal reveal-up flex flex-col items-center gap-2 p-4 rounded-xl bg-gray-900/50 border border-gray-800/50" style="--stagger:2"><span class="text-cyan-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search w-5 h-5"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg></span><span class="text-sm text-gray-300 text-center">Technical SEO + content</span></div><div class="reveal reveal-up flex flex-col items-center gap-2 p-4 rounded-xl bg-gray-900/50 border border-gray-800/50" style="--stagger:3"><span class="text-cyan-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-quote w-5 h-5"><path d="M16 3a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2 1 1 0 0 1 1 1v1a2 2 0 0 1-2 2 1 1 0 0 0-1 1v2a1 1 0 0 0 1 1 6 6 0 0 0 6-6V5a2 2 0 0 0-2-2z"></path><path d="M5 3a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2 1 1 0 0 1 1 1v1a2 2 0 0 1-2 2 1 1 0 0 0-1 1v2a1 1 0 0 0 1 1 6 6 0 0 0 6-6V5a2 2 0 0 0-2-2z"></path></svg></span><span class="text-sm text-gray-300 text-center">AI-search-ready answers</span></div><div class="reveal reveal-up flex flex-col items-center gap-2 p-4 rounded-xl bg-gray-900/50 border border-gray-800/50" style="--stagger:4"><span class="text-cyan-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-trending-up w-5 h-5"><polyline points="22 7 13.5 15.5 8.5 10.5 2 17"></polyline><polyline points="16 7 22 7 22 13"></polyline></svg></span><span class="text-sm text-gray-300 text-center">Visibility you can verify</span></div><div class="reveal reveal-up flex flex-col items-center gap-2 p-4 rounded-xl bg-gray-900/50 border border-gray-800/50" style="--stagger:5"><span class="text-cyan-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column w-5 h-5"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg></span><span class="text-sm text-gray-300 text-center">Plain-English monthly reporting</span></div></div><a class="group inline-flex max-w-full items-center justify-center gap-2 rounded-xl bg-gradient-to-r from-cyan-500 to-blue-500 px-5 py-4 text-center text-base font-semibold leading-tight text-white transition-opacity hover:opacity-90 sm:px-8 sm:text-lg" href="/services/ai-search-optimisation">Get unstuck<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-5 h-5 group-hover:translate-x-1 transition-transform"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><p class="mt-4 text-sm text-gray-400">We show you exactly where you&#x27;re invisible — and what to fix first.</p></div></div></div></div></section></div><!--$--><!--/$--></main><footer id="site-footer" class="bg-[var(--brand-footer)] text-white"><div class="h-px bg-white/10"></div><div class="px-5 pt-10 pb-[max(2rem,env(safe-area-inset-bottom))] md:px-8 md:py-12 lg:pt-14"><div class="mx-auto max-w-7xl"><a class="mb-8 grid gap-1 rounded-lg border border-[#c6e5d3]/25 bg-[#142a23] px-5 py-4 text-[#e5ecdf] hover:border-[#c6e5d3]/60 focus-visible:outline-2 focus-visible:outline-offset-4 focus-visible:outline-[#efb198] sm:mb-10 sm:flex sm:flex-wrap sm:items-center sm:justify-between sm:gap-x-8 sm:gap-y-1 sm:py-4" href="/services/ai-training"><span class="text-base font-semibold sm:text-lg">Ampliflow AI Edge</span><span class="font-serif text-xl italic sm:text-2xl">Become fluent in AI.</span><span class="text-sm underline underline-offset-4">Explore AI training</span></a><div class="grid gap-8 xl:grid-cols-[0.7fr_1.7fr] xl:gap-16"><div class="max-w-sm"><a class="flex min-h-11 items-center rounded-md focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-cyan-200" href="/"><span class="bg-gradient-to-r from-[var(--brand-cyan)] via-cyan-100 to-[var(--brand-coral)] bg-clip-text text-4xl font-medium tracking-tight text-transparent">
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The \",[\"$\",\"strong\",\"e2e9d19451a5\",{\"className\":\"font-semibold text-stone-950\",\"children\":[\"£497/month starting point\"]}],\" above is for the published SEO and AI-search offer, subject to agreed scope. It should not be read as the price of a one-off audit or a promise that every item in this guide is included.\"]}]\n5a:[\"$\",\"p\",\"ecfa0a126dfc\",{\"className\":\"mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]\",\"children\":[\"Already have an SEO provider? Ask which gaps they can close within the existing scope before buying overlapping work. 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1-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl\",\"children\":[\"$undefined\",[\"Do I need \",[\"$\",\"code\",\"2d958bd283cd\",{\"className\":\"bg-gray-800/80 text-cyan-300 px-1.5 py-0.5 rounded-md text-[0.875em] font-mono\",\"children\":[\"llms.txt\"]}],\" for AEO?\"]]}]\naa:[\"$\",\"p\",\"1d2921d472ed\",{\"className\":\"mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]\",\"children\":[\"Google explicitly says no special AI text file is required for its AI features. An \",[\"$\",\"code\",\"7368ccb9af2c\",{\"className\":\"bg-gray-800/80 text-cyan-300 px-1.5 py-0.5 rounded-md text-[0.875em] font-mono\",\"children\":[\"llms.txt\"]}],\" file may serve other experimental or documentation purposes, but it is not a substitute for crawlable, useful pages.\"]}]\nab:[\"$\",\"h3\",\"675cc2171a48\",{\"id\":\"how-long-does-aeo-take\",\"className\":\"[overflow-wrap:anywhere] mb-5 mt-14 text-balance text-2xl font-semibold leading-snug tracking-[-0.025em] text-stone-950 scroll-mt-24 md:text-3xl\",\"children\":[\"$undefined\",[\"How long does AEO take?\"]]}]\nac:[\"$\",\"p\",\"df07ce88978f\",{\"className\":\"mb-6 text-pretty text-[1.0625rem] leading-[1.82] text-stone-700 [overflow-wrap:anywhere] md:text-[1.125rem]\",\"children\":[\"Technical fixes may be visible after recrawling. Content and authority work can take months. Set 30-, 60- and 90-day implementation milestones, then judge trends over a longer window appropriate to the market.\"]}]\nad:[\"$\",\"$1\",\"1340969186dc\",{\"children\":[\"$undefined\",[\"$\",\"h2\",null,{\"id\":\"pay-for-evidence-and-implementation\",\"className\":\"[overflow-wrap:anywhere] mb
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