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359<div class="section-container"><h1 class="bde-heading-14-101 bde-heading">Enhancing In-Store Product Presence with AI: Lavazza&#8217;s Journey to Optimize Shelf Impact</h1><ul class="bde-post-meta-14-105 bde-post-meta">            <li class="ee-postmeta-author-wrap">
360                                                                                <div class="ee-postmeta-icon breakdance-icon-atom"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 496 512"><!-- Font Awesome Free 5.15.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d="M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 96c48.6 0 88 39.4 88 88s-39.4 88-88 88-88-39.4-88-88 39.4-88 88-88zm0 344c-58.7 0-111.3-26.6-146.5-68.2 18.8-35.4 55.6-59.8 98.5-59.8 2.4 0 4.8.4 7.1 1.1 13 4.2 26.6 6.9 40.9 6.9 14.3 0 28-2.7 40.9-6.9 2.3-.7 4.7-1.1 7.1-1.1 42.9 0 79.7 24.4 98.5 59.8C359.3 421.4 306.7 448 248 448z"/></svg></div>                    <span class="ee-postmeta-author">Katrin Kizilkan</span>
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363                                                            <div class="ee-postmeta-icon breakdance-icon-atom"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!-- Font Awesome Free 5.15.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d="M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z"/></svg></div>                    <span class="ee-postmeta-date">February 26th, 2025</span>
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372                            Case Studies                        </a>
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382                            Retail &amp; Shopper Marketing                        </a>
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385                                 <li class="post-date">
386                    26 Feb 2025                </li>
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389        
390<p>Coffee manufacturer Lavazza faced a significant challenge: capturing consumer attention at the point of sale (POS). Traditional methods of product placement and consumer research were not efficient enough to meet the increasing demand for consistent evaluation within tight time and budget constraints. Lavazza turned to AI for a solution, discovering a transformative tool in brainsuite by aimpower, which has revolutionized their approach to category management and shopper marketing.</p>
391
392
393
394<h2 class="wp-block-heading">Challenge</h2>
395
396
397
398<p>Lavazza, a leading player in the coffee industry, launches numerous in-store marketing activities worldwide. To establish a common understanding of effectiveness drivers and support their teams at the POS, Lavazza needed faster, better, and more efficient methods to improve the quality and impact of all activities. Although consumer surveys were conducted, consistent evaluation of the increasing number of promotional materials was not feasible within the existing time and budget constraints.</p>
399
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401
402<figure class="wp-block-image" id="yui_3_17_2_1_1760625763437_68"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5e1dd5dac094e135e4a14bf0/0800ba97-f60e-4fb7-9c51-29375017f1d0/Screenshot+2025-04-07+161836.png" alt=""/></figure>
403
404
405
406<h4 class="wp-block-heading">&#8220;There is no way around AI anymore. It is here to stay.&#8221;</h4>
407
408
409
410<p><strong>Marcel Korb</strong> | Head Shopper &amp; Category Experience</p>
411
412
413
414<p><br><br></p>
415
416
417
418<h2 class="wp-block-heading">Impact</h2>
419
420
421
422<p>The AI platform is now an integral part of Lavazza&#8217;s category management and shopper marketing testing processes, implemented successfully within several months across multiple regions.</p>
423
424
425
426<p>Marcel Korb explains: <em>&#8220;We are currently rolling out a pusher system. We tested the appropriate color tags and found blue to be the best solution.&#8221;</em></p>
427
428
429
430<p>Promotional materials optimized based on AI insights have shown significantly higher purchase intentions, stronger branding, and better consumer reactions. With an objective, data-driven foundation and a clear decision-making process, Lavazza has shortened lengthy approval procedures and reduced subjective discussions.</p>
431
432
433
434<p>Marcel Korb concludes: <em>&#8220;Our new department should act independently and focus more on the shopper. We are finding more and more examples of what else could be tested.&#8221;</em></p>
435
436
437
438<h2 class="wp-block-heading">Solution</h2>
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440
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442<p>With the brainsuite platform by aimpower, Lavazza can now predict how the human brain perceives their designs and how effective their promotional materials are likely to be in stores. This is achieved through a combination of behavioral science, computer vision, and deep-learning models.</p>
443
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446<p>Marcel Korb emphasizes: <em>&#8220;The fascinating thing is that not only the motif is viewed in isolation, but also the environment.&#8221;</em></p>
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450<p>Brainsuite enriches the decision-making and optimization process throughout the design stages with unlimited testing capabilities. From the selection of initial drafts to the fine-tuning of variants and the review of final designs, brainsuite ensures that every element of promotional materials—whether key visuals, displays, or packaging—contributes to key effectiveness drivers.</p>
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454<p>Applying brainsuite is straightforward: upload the promotional material, define the essential context details (brand name, core message, areas of interest, and intended placement), and Brainsuite processes this information to produce a detailed report within minutes. All test data is stored, allowing the analysis of the effectiveness of promotional materials across brands and touchpoints. Additionally, experts can be booked directly through the platform to provide professional insights in conjunction with AI functionality.</p>
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458<div style="height:65px" aria-hidden="true" class="wp-block-spacer"></div>
459
460
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462<h2 class="wp-block-heading">Additional Case Studies</h2>
463
464
465<section class="bde-section-2028-100-2028-1 bde-section bde-section-2028-100">
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472<div class="section-container"><div class="bde-post-list-2028-101-2028-1 bde-post-list bde-post-list-2028-101"><div class="bde-loop bde-loop-grid ee-posts ee-posts-grid">    <article class="bde-loop-item ee-post">
473                                <a class="bde-loop-item__image-link ee-post-image-link " href="https://brainsuite.ai/en/resources/driving-stronger-brand-impact-through-data-driven-ooh-optimization/" aria-label="Driving Stronger Brand Impact Through Data-Driven OOH Optimization">
474                <div class="bde-loop-item__image ee-post-image">
475                    <img loading="lazy" decoding="async" width="1620" height="1080" src="https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12.png 1620w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-300x200.png 300w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-1024x683.png 1024w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-768x512.png 768w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-1536x1024.png 1536w" sizes="auto, (max-width: 1620px) 100vw, 1620px" />                </div>
476            </a>
477        
478        
479        <div class="bde-loop-item__wrap ee-post-wrap">
480            
481                            <h3 class="ee-post-title">
482                    <a class="bde-loop-item__title-link ee-post-title-link" href="https://brainsuite.ai/en/resources/driving-stronger-brand-impact-through-data-driven-ooh-optimization/" >
483                        Driving Stronger Brand Impact Through Data-Driven OOH Optimization                    </a>
484                </h3>
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503    <a class="breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button" href="https://brainsuite.ai/en/resources/driving-stronger-brand-impact-through-data-driven-ooh-optimization/" target="_self" data-type=""  >
504
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506        <span class="button-atom__text">Read more</span>
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520    </article>
521
522    <article class="bde-loop-item ee-post">
523                                <a class="bde-loop-item__image-link ee-post-image-link " href="https://brainsuite.ai/en/resources/how-unilever-scaled-creative-quality-and-brand-lift-with-brainsuite-ai/" aria-label="How Unilever Scaled Creative Quality and Brand Lift with Brainsuite AI ">
524                <div class="bde-loop-item__image ee-post-image">
525                    <img loading="lazy" decoding="async" width="1620" height="1080" src="https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32.png 1620w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-300x200.png 300w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-1024x683.png 1024w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-768x512.png 768w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-1536x1024.png 1536w" sizes="auto, (max-width: 1620px) 100vw, 1620px" />                </div>
526            </a>
527        
528        
529        <div class="bde-loop-item__wrap ee-post-wrap">
530            
531                            <h3 class="ee-post-title">
532                    <a class="bde-loop-item__title-link ee-post-title-link" href="https://brainsuite.ai/en/resources/how-unilever-scaled-creative-quality-and-brand-lift-with-brainsuite-ai/" >
533                        How Unilever Scaled Creative Quality and Brand Lift with Brainsuite AI                     </a>
534                </h3>
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553    <a class="breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button" href="https://brainsuite.ai/en/resources/how-unilever-scaled-creative-quality-and-brand-lift-with-brainsuite-ai/" target="_self" data-type=""  >
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572    <article class="bde-loop-item ee-post">
573                                <a class="bde-loop-item__image-link ee-post-image-link " href="https://brainsuite.ai/en/resources/how-a-global-fmcg-brand-leverages-ai-to-improve-impact-of-social-media-video/" aria-label="How a Global FMCG Brand Leverages AI to Improve Impact of Social Media Video">
574                <div class="bde-loop-item__image ee-post-image">
575                    <img loading="lazy" decoding="async" width="1620" height="1080" src="https://brainsuite.ai/wp-content/uploads/2025/10/13.webp" class="attachment-full size-full wp-post-image" alt="" srcset="https://brainsuite.ai/wp-content/uploads/2025/10/13.webp 1620w, https://brainsuite.ai/wp-content/uploads/2025/10/13-300x200.webp 300w, https://brainsuite.ai/wp-content/uploads/2025/10/13-1024x683.webp 1024w, https://brainsuite.ai/wp-content/uploads/2025/10/13-768x512.webp 768w, https://brainsuite.ai/wp-content/uploads/2025/10/13-1536x1024.webp 1536w" sizes="auto, (max-width: 1620px) 100vw, 1620px" />                </div>
576            </a>
577        
578        
579        <div class="bde-loop-item__wrap ee-post-wrap">
580            
581                            <h3 class="ee-post-title">
582                    <a class="bde-loop-item__title-link ee-post-title-link" href="https://brainsuite.ai/en/resources/how-a-global-fmcg-brand-leverages-ai-to-improve-impact-of-social-media-video/" >
583                        How a Global FMCG Brand Leverages AI to Improve Impact of Social Media Video                    </a>
584                </h3>
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