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289 290 </div><div class="bde-button-144-111 bde-button"> 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 <a class="breakdance-link button-atom button-atom--primary bde-button__button" href="https://app.brainsuite.ai/login" target="_blank" data-type="url" > 309 310 311 <span class="button-atom__text">Login</span> 312 313 314 315 </a> 316 317 318 319 320</div><div class="bde-button-144-125 bde-button"> 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 <a class="breakdance-link button-atom button-atom--custom bde-button__button" href="/en/demo" target="_self" data-type="url" > 339 340 341 <span class="button-atom__text">Start your free trial</span> 342 343 344 345 </a> 346 347 348 349 350</div> 351</div></div></div> 352</section><section class="bde-section-14-100 bde-section"> 353 354 355 356 357 358 359<div class="section-container"><h1 class="bde-heading-14-101 bde-heading">Enhancing In-Store Product Presence with AI: Lavazza’s Journey to Optimize Shelf Impact</h1><ul class="bde-post-meta-14-105 bde-post-meta"> <li class="ee-postmeta-author-wrap"> 360 <div class="ee-postmeta-icon breakdance-icon-atom"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 496 512"><!-- Font Awesome Free 5.15.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d="M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 96c48.6 0 88 39.4 88 88s-39.4 88-88 88-88-39.4-88-88 39.4-88 88-88zm0 344c-58.7 0-111.3-26.6-146.5-68.2 18.8-35.4 55.6-59.8 98.5-59.8 2.4 0 4.8.4 7.1 1.1 13 4.2 26.6 6.9 40.9 6.9 14.3 0 28-2.7 40.9-6.9 2.3-.7 4.7-1.1 7.1-1.1 42.9 0 79.7 24.4 98.5 59.8C359.3 421.4 306.7 448 248 448z"/></svg></div> <span class="ee-postmeta-author">Katrin Kizilkan</span> 361 </li> 362 <li class="ee-postmeta-date-wrap"> 363 <div class="ee-postmeta-icon breakdance-icon-atom"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!-- Font Awesome Free 5.15.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d="M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z"/></svg></div> <span class="ee-postmeta-date">February 26th, 2025</span> 364 </li> 365 <li class="ee-postmeta-comments-wrap"> 366 <a href="https://brainsuite.ai/en/resources/enhancing-in-store-product-presence-with-ai-lavazzas-journey-to-optimize-shelf-impact/#respond"> <div class="ee-postmeta-icon breakdance-icon-atom"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!-- Font Awesome Free 5.15.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d="M448 0H64C28.7 0 0 28.7 0 64v288c0 35.3 28.7 64 64 64h96v84c0 7.1 5.8 12 12 12 2.4 0 4.9-.7 7.1-2.4L304 416h144c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64zm16 352c0 8.8-7.2 16-16 16H288l-12.8 9.6L208 428v-60H64c-8.8 0-16-7.2-16-16V64c0-8.8 7.2-16 16-16h384c8.8 0 16 7.2 16 16v288z"/></svg></div>
366 <span class="ee-postmeta-comments">No Comments</span> 367 </a> </li> 368 </ul><div class="bde-rich-text-14-102 bde-rich-text breakdance-rich-text-styles"><div class="single-post-content"> <nav class="entry-term-chips" aria-label="Categories"> 369 <ul class="chips"> 370 <li> 371 <a href="https://brainsuite.ai/en/resources/#case-studies" rel="tag"> 372 Case Studies </a> 373 </li> 374 <span>â¢</span> 375 <li> 376 <a href="https://brainsuite.ai/en/resources/#pack-shelf" rel="tag"> 377 Pack & Shelf </a> 378 </li> 379 <span>â¢</span> 380 <li> 381 <a href="https://brainsuite.ai/en/resources/#retail-shopper-marketing" rel="tag"> 382 Retail & Shopper Marketing </a> 383 </li> 384 <span>â¢</span> 385 <li class="post-date"> 386 26 Feb 2025 </li> 387 </ul> 388 </nav> 389 390<p>Coffee manufacturer Lavazza faced a significant challenge: capturing consumer attention at the point of sale (POS). Traditional methods of product placement and consumer research were not efficient enough to meet the increasing demand for consistent evaluation within tight time and budget constraints. Lavazza turned to AI for a solution, discovering a transformative tool in brainsuite by aimpower, which has revolutionized their approach to category management and shopper marketing.</p> 391 392 393 394<h2 class="wp-block-heading">Challenge</h2> 395 396 397 398<p>Lavazza, a leading player in the coffee industry, launches numerous in-store marketing activities worldwide. To establish a common understanding of effectiveness drivers and support their teams at the POS, Lavazza needed faster, better, and more efficient methods to improve the quality and impact of all activities. Although consumer surveys were conducted, consistent evaluation of the increasing number of promotional materials was not feasible within the existing time and budget constraints.</p> 399 400 401 402<figure class="wp-block-image" id="yui_3_17_2_1_1760625763437_68"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5e1dd5dac094e135e4a14bf0/0800ba97-f60e-4fb7-9c51-29375017f1d0/Screenshot+2025-04-07+161836.png" alt=""/></figure> 403 404 405 406<h4 class="wp-block-heading">“There is no way around AI anymore. It is here to stay.”</h4> 407 408 409 410<p><strong>Marcel Korb</strong> | Head Shopper & Category Experience</p> 411 412 413 414<p><br><br></p> 415 416 417 418<h2 class="wp-block-heading">Impact</h2> 419 420 421 422<p>The AI platform is now an integral part of Lavazza’s category management and shopper marketing testing processes, implemented successfully within several months across multiple regions.</p> 423 424 425 426<p>Marcel Korb explains: <em>“We are currently rolling out a pusher system. We tested the appropriate color tags and found blue to be the best solution.”</em></p> 427 428 429 430<p>Promotional materials optimized based on AI insights have shown significantly higher purchase intentions, stronger branding, and better consumer reactions. With an objective, data-driven foundation and a clear decision-making process, Lavazza has shortened lengthy approval procedures and reduced subjective discussions.</p> 431 432 433 434<p>Marcel Korb concludes: <em>“Our new department should act independently and focus more on the shopper. We are finding more and more examples of what else could be tested.”</em></p> 435 436 437 438<h2 class="wp-block-heading">Solution</h2> 439 440 441 442<p>With the brainsuite platform by aimpower, Lavazza can now predict how the human brain perceives their designs and how effective their promotional materials are likely to be in stores. This is achieved through a combination of behavioral science, computer vision, and deep-learning models.</p> 443 444 445 446<p>Marcel Korb emphasizes: <em>“The fascinating thing is that not only the motif is viewed in isolation, but also the environment.”</em></p> 447 448 449 450<p>Brainsuite enriches the decision-making and optimization process throughout the design stages with unlimited testing capabilities. From the selection of initial drafts to the fine-tuning of variants and the review of final designs, brainsuite ensures that every element of promotional materialsâwhether key visuals, displays, or packagingâcontributes to key effectiveness drivers.</p> 451 452 453 454<p>Applying brainsuite is straightforward: upload the promotional material, define the essential context details (brand name, core message, areas of interest, and intended placement), and Brainsuite processes this information to produce a detailed report within minutes. All test data is stored, allowing the analysis of the effectiveness of promotional materials across brands and touchpoints. Additionally, experts can be booked directly through the platform to provide professional insights in conjunction with AI functionality.</p> 455 456 457 458<div style="height:65px" aria-hidden="true" class="wp-block-spacer"></div> 459 460 461 462<h2 class="wp-block-heading">Additional Case Studies</h2> 463 464 465<section class="bde-section-2028-100-2028-1 bde-section bde-section-2028-100"> 466 467
468 469 470 471 472<div class="section-container"><div class="bde-post-list-2028-101-2028-1 bde-post-list bde-post-list-2028-101"><div class="bde-loop bde-loop-grid ee-posts ee-posts-grid"> <article class="bde-loop-item ee-post"> 473 <a class="bde-loop-item__image-link ee-post-image-link " href="https://brainsuite.ai/en/resources/driving-stronger-brand-impact-through-data-driven-ooh-optimization/" aria-label="Driving Stronger Brand Impact Through Data-Driven OOH Optimization"> 474 <div class="bde-loop-item__image ee-post-image"> 475 <img loading="lazy" decoding="async" width="1620" height="1080" src="https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12.png 1620w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-300x200.png 300w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-1024x683.png 1024w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-768x512.png 768w, https://brainsuite.ai/wp-content/uploads/2025/09/Kopie-von-Blogpost_Vorschaubilder_Templates-12-1536x1024.png 1536w" sizes="auto, (max-width: 1620px) 100vw, 1620px" /> </div> 476 </a> 477 478 479 <div class="bde-loop-item__wrap ee-post-wrap"> 480 481 <h3 class="ee-post-title"> 482 <a class="bde-loop-item__title-link ee-post-title-link" href="https://brainsuite.ai/en/resources/driving-stronger-brand-impact-through-data-driven-ooh-optimization/" > 483 Driving Stronger Brand Impact Through Data-Driven OOH Optimization </a> 484 </h3> 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 <a class="breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button" href="https://brainsuite.ai/en/resources/driving-stronger-brand-impact-through-data-driven-ooh-optimization/" target="_self" data-type="" > 504 505 506 <span class="button-atom__text">Read more</span> 507 508 509 510 </a> 511 512 513 514 515 516 517 518 </div> 519 520 </article> 521 522 <article class="bde-loop-item ee-post"> 523 <a class="bde-loop-item__image-link ee-post-image-link " href="https://brainsuite.ai/en/resources/how-unilever-scaled-creative-quality-and-brand-lift-with-brainsuite-ai/" aria-label="How Unilever Scaled Creative Quality and Brand Lift with Brainsuite AIÂ "> 524 <div class="bde-loop-item__image ee-post-image"> 525 <img loading="lazy" decoding="async" width="1620" height="1080" src="https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32.png 1620w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-300x200.png 300w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-1024x683.png 1024w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-768x512.png 768w, https://brainsuite.ai/wp-content/uploads/2025/08/Bild-32-1536x1024.png 1536w" sizes="auto, (max-width: 1620px) 100vw, 1620px" /> </div> 526 </a> 527 528 529 <div class="bde-loop-item__wrap ee-post-wrap"> 530 531 <h3 class="ee-post-title"> 532 <a class="bde-loop-item__title-link ee-post-title-link" href="https://brainsuite.ai/en/resources/how-unilever-scaled-creative-quality-and-brand-lift-with-brainsuite-ai/" > 533 How Unilever Scaled Creative Quality and Brand Lift with Brainsuite AIÂ </a> 534 </h3> 535 536 537 538 539 540 541 542 543 544 545 546 547 548 549 550 551 552 553 <a class="breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button" href="https://brainsuite.ai/en/resources/how-unilever-scaled-creative-quality-and-brand-lift-with-brainsuite-ai/" target="_self" data-type="" > 554 555
556 <span class="button-atom__text">Read more</span> 557 558 559 560 </a> 561 562 563 564 565 566 567 568 </div> 569 570 </article> 571 572 <article class="bde-loop-item ee-post"> 573 <a class="bde-loop-item__image-link ee-post-image-link " href="https://brainsuite.ai/en/resources/how-a-global-fmcg-brand-leverages-ai-to-improve-impact-of-social-media-video/" aria-label="How a Global FMCG Brand Leverages AI to Improve Impact of Social Media Video"> 574 <div class="bde-loop-item__image ee-post-image"> 575 <img loading="lazy" decoding="async" width="1620" height="1080" src="https://brainsuite.ai/wp-content/uploads/2025/10/13.webp" class="attachment-full size-full wp-post-image" alt="" srcset="https://brainsuite.ai/wp-content/uploads/2025/10/13.webp 1620w, https://brainsuite.ai/wp-content/uploads/2025/10/13-300x200.webp 300w, https://brainsuite.ai/wp-content/uploads/2025/10/13-1024x683.webp 1024w, https://brainsuite.ai/wp-content/uploads/2025/10/13-768x512.webp 768w, https://brainsuite.ai/wp-content/uploads/2025/10/13-1536x1024.webp 1536w" sizes="auto, (max-width: 1620px) 100vw, 1620px" /> </div> 576 </a> 577 578 579 <div class="bde-loop-item__wrap ee-post-wrap"> 580 581 <h3 class="ee-post-title"> 582 <a class="bde-loop-item__title-link ee-post-title-link" href="https://brainsuite.ai/en/resources/how-a-global-fmcg-brand-leverages-ai-to-improve-impact-of-social-media-video/" > 583 How a Global FMCG Brand Leverages AI to Improve Impact of Social Media Video </a> 584 </h3> 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601 602 603 <a class="breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button" href="https://brainsuite.ai/en/resources/how-a-global-fmcg-brand-leverages-ai-to-improve-impact-of-social-media-video/" target="_self" data-type="" > 604 605 606 <span class="button-atom__text">Read more</span> 607 608 609 610 </a> 611 612 613 614 615 616 617 618 </div> 619 620 </article> 621 622</div><div class='bde-posts-pagination' data-ssr-path='breakdance/subplugins/breakdance-elements/elements/PostsList/ssr.php'> 623 624 625 626 627 628 629 630 <button type="submit" class="button-atom button-atom--custom bde-posts-pagination-loadmore-button" > 631 632 <span class="button-atom__text">Load More Articles</span> 633 634 635 636 </button> 637 638 639</div></div></div> 640</section></div></div><div class="bde-comments-list-14-103 bde-comments-list"><ol class="comments-list"></ol> 641</div><div class="bde-comment-form-14-104 bde-comment-form"><div class="breakdance-form-message breakdance-form-message--error comments-form__closed"><p>Comments are closed</p></div> 642</div></div> 643</section><section class="bde-section-675-100 bde-section footer-global"> 644 645 646 647 648 649 650<div class="section-container"><div class="bde-columns-675-101 bde-columns"><div class="bde-column-675-102 bde-column"> 651 652 653 654 655 656 657<img class="bde-image2-675-104 bde-image2" src="https://brainsuite.ai/wp-content/uploads/2025/10/brainsuite_logo_v2-1.webp" alt="brainsuite footer logo" loading="lazy" sizes="(max-width: 300px) 100vw, 300px"> 658</div><div class="bde-column-675-103 bde-column"> 659 660 661 662 663 664 665<div class="bde-wp-menu-675-105 bde-wp-menu"> 666 667 668 669 670 <nav class="breakdance-menu breakdance-menu--collapse "> 671 <button class="breakdance-menu-toggle breakdance-menu-toggle--squeeze" type="button" aria-label="Open Menu" aria-expanded="false" aria-controls="menu-105"> 672 <span class="breakdance-menu-toggle-icon"> 673 <span class="breakdance-menu-toggle-lines"></span> 674 </span> 675 </button> 676 677 <ul class="breakdance-menu-list" id="menu-105"> 678 679 680 <li id="menu-item-664" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-664 breakdance-menu
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