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1<title>Pricing</title><meta name="description" content="Test ideas, products, and businesses before you commit time and money — by modeling real market demand with dozens of AI agents. Segments, ICP, strategy, and risks in a single report — in 4 hours instead of weeks of interviews"/><meta property="og:title" content="BHAG — a SaaS platform that models your market"/><meta property="og:description" content="Test ideas, products, and businesses before you commit time and money — by modeling real market demand with dozens of AI agents. Segments, ICP, strategy, and risks in a single report — in 4 hours instead of weeks of interviews"/><meta property="og:image" content="https://bhag.ai/opengraph-image?d4382dc5d67d64c6"/><meta property="og:image:type" content="image/png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="BHAG — A SaaS platform that models your market"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="BHAG — a SaaS platform that models your market"/><meta name="twitter:description" content="Test ideas, products, and businesses before you commit time and money — by modeling real market demand with dozens of AI agents. Segments, ICP, strategy, and risks in a single report — in 4 hours instead of weeks of interviews"/><meta name="twitter:image" content="https://bhag.ai/opengraph-image?d4382dc5d67d64c6"/><meta name="twitter:image:alt" content="BHAG — A SaaS platform that models your market"/><meta name="twitter:image:type" content="image/png"/><meta name="twitter:image:width" content="1200"/><meta name="twitter:image:height" content="630"/><link rel="icon" href="/favicon.ico?favicon.2j89behez5xes.ico" sizes="48x48" type="image/x-icon"/><link rel="icon" href="/icon.png?icon.1kwig4lz0a7qn.png" sizes="256x256" type="image/png"/><meta name="next-size-adjust" content=""/>
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1Choose your path<br/>to product-market fit</h1><p class="text-muted-foreground mt-5 max-w-2xl text-lg md:text-xl lg:text-2xl">Three plans, one outcome: a clear call on your next move — keep going, adjust the idea, or change course</p></div><div class="absolute -inset-40 z-[-1] [mask-image:radial-gradient(circle_at_center,black_0%,black_20%,transparent_80%)]"><svg width="32" height="32" class="h-full w-full text-foreground/[0.05]"><defs><pattern id="plus-pattern" x="0" y="0" width="16" height="16" patternUnits="userSpaceOnUse"><line x1="8" y1="5" x2="8" y2="11" stroke="currentColor" stroke-width="1"></line><line x1="5" y1="8" x2="11" y2="8" stroke="currentColor" stroke-width="1"></line></pattern></defs><rect width="100%" height="100%" fill="url(#plus-pattern)"></rect></svg></div></section><section class="py-10 md:py-12 lg:py-16"><div class="container max-w-6xl"><div class="grid gap-x-10 gap-y-8 md:grid-cols-3"><div class="max-md:space-y-8 md:row-span-2 md:grid md:grid-rows-subgrid md:gap-y-8"><div class="bg-background flex min-h-80 flex-col justify-between gap-8 rounded-lg border p-6"><div><p class="mb-2 text-lg font-semibold">Health Check</p><p class="text-4xl font-semibold">$49</p><p class="text-muted-foreground mb-4 text-sm">for the full report — launching is free</p><p class="text-muted-foreground text-sm">For when you&#x27;re still testing an idea and want to know if it&#x27;s worth pursuing</p></div><button class="flex w-full items-center justify-center rounded-md px-4 py-2.5 text-center text-sm font-medium transition-transform duration-300 hover:scale-105 bg-primary text-primary-foreground hover:bg-primary/90">Start for free</button></div><ul class="px-6"><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">15 respondents<!-- -->:</span>a big enough sample to sanity-check the idea</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Potential<!-- -->:</span>a clear call — keep going, adjust, or stop</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Focus<!-- -->:</span>which segments respond and why</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Value<!-- -->:</span>what matters to your customer and which product they&#x27;d choose</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">ICP<!-- -->:</span>who your customer is and what drives their choice</p></div></li></ul></div><div class="max-md:space-y-8 md:row-span-2 md:grid md:grid-rows-subgrid md:gap-y-8"><div class="bg-background flex min-h-80 flex-col justify-between gap-8 rounded-lg border p-6"><div><p class="mb-2 text-lg font-semibold">Pro</p><p class="text-4xl font-semibold">$99</p><p class="text-muted-foreground mb-4 text-sm">for the full report — launching is free</p><p class="text-muted-foreground text-sm">The sweet spot: depth, strategy, confidence. For when you believe in the idea and want a clear plan of action</p></div><button class="flex w-full items-center justify-center rounded-md px-4 py-2.5 text-center text-sm font-medium transition-transform duration-300 hover:scale-105 bg-linear-to-r from-amber-300 via-yellow-400 to-orange-400 text-gray-900 shadow-md shadow-amber-500/40">Start for free</button></div><ul class="px-6">
1<li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Everything in Health Check, plus</span></p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">30 respondents<!-- -->:</span>a representative sample that lifts data confidence to 90%+</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Deeper analysis<!-- -->:</span>more segments, sharper distinctions, stronger conclusions</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Focus strategy<!-- -->:</span>which segments to bet on and what to build next</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Value Proposition<!-- -->:</span>the value your product has to deliver for people to buy it, which features are must-haves, and which are optional</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Go-to-market plan<!-- -->:</span>where to find customers, how to sell to them, and how to keep them</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Risks<!-- -->:</span>what could go wrong and how to test your key assumptions fast</p></div></li></ul></div><div class="max-md:space-y-8 md:row-span-2 md:grid md:grid-rows-subgrid md:gap-y-8"><div class="bg-background flex min-h-80 flex-col justify-between gap-8 rounded-lg border p-6"><div><p class="mb-2 text-lg font-semibold">Pro + Copilot</p><p class="text-4xl font-semibold">$149</p><p class="text-muted-foreground mb-4 text-sm">for the full report — launching is free</p><p class="text-muted-foreground text-sm">Maximum value. For when you want to dig deeper: see the idea from every angle, refine segments, and test hypotheses in real time</p></div><button class="flex w-full items-center justify-center rounded-md px-4 py-2.5 text-center text-sm font-medium transition-transform duration-300 hover:scale-105 bg-primary text-primary-foreground hover:bg-primary/90">Start for free</button></div><ul class="px-6">
1<li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Everything in Pro, plus</span></p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Jim, your AI copilot<!-- -->:</span>ask a question, get an answer grounded in your full report. Jim helps you read the insights, pick segments, and draft offers, copy, and scripts</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">No AJTBD expertise needed<!-- -->:</span>Jim explains what every conclusion means — in plain words, in the context of your idea</p></div></li></ul></div></div></div></section></div></div><div class="text-muted-foreground relative h-px w-full container max-w-6xl"><div class="h-px w-full bg-[repeating-linear-gradient(90deg,transparent,transparent_4px,currentColor_4px,currentColor_10px)] [mask-image:linear-gradient(90deg,transparent,black_25%,black_75%,transparent)]"></div></div><section class="py-16 md:py-24 lg:py-28"><div class="container max-w-6xl"><div class="grid grid-cols-1 gap-5 lg:grid-cols-6 lg:gap-20"><div class="top-10 col-span-2 h-fit w-fit space-y-7 py-8 lg:sticky"><div class="font-heading relative w-fit text-2xl font-bold tracking-tight md:text-3xl lg:text-4xl"><h2 class="w-fit">Meet Jim,<br/>your AI copilot</h2><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-asterisk absolute -top-2 -right-5 size-5 text-orange-500 md:-top-4 md:-right-8 md:size-8" aria-hidden="true"><path d="M12 6v12"></path><path d="M17.196 9 6.804 15"></path><path d="m6.804 9 10.392 6"></path></svg></div><p class="text-muted-foreground max-w-xl text-lg md:text-xl">Jim takes the grunt work out of analysis. Instead of spending hours decoding the report, you ask questions and get answers in plain business language. It&#x27;s like having a ChatGPT that knows everything about your product, market, and segments — always within reach</p></div><ul class="relative col-span-4 w-full"><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">01</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Explains every conclusion</h3><p class="text-muted-foreground">No AJTBD expertise needed — Jim explains what each conclusion means, in plain words and in the context of your idea</p></div></li><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">
102</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Adapts as you iterate</h3><p class="text-muted-foreground">Add new inputs, refine segments, change contexts — Jim shows how each change shifts your strategy and product value</p></div></li><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">03</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Helps you brainstorm</h3><p class="text-muted-foreground">Think out loud with Jim: offers, features, copy, and decisions built on your report&#x27;s data</p></div></li><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">04</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Tests hypotheses on the fly</h3><p class="text-muted-foreground">Ask Jim to simulate how segments react to a new price, positioning, or feature — before you launch</p></div></li></ul></div></div></section><div class="text-muted-foreground relative h-px w-full container max-w-6xl"><div class="h-px w-full bg-[repeating-linear-gradient(90deg,transparent,transparent_4px,currentColor_4px,currentColor_10px)] [mask-image:linear-gradient(90deg,transparent,black_25%,black_75%,transparent)]"></div></div><section id="money-back" class="py-16 md:py-24"><div class="container max-w-6xl"><div class="mx-auto flex flex-col justify-between gap-20 overflow-hidden rounded-2xl border bg-[radial-gradient(ellipse_30%_60%_at_100%_80%,var(--color-muted),transparent)] pt-20 sm:pl-16 lg:flex-row lg:bg-[radial-gradient(ellipse_50%_80%_at_40%_120%,var(--color-muted),transparent)] lg:pl-20"><div class="mx-auto max-w-md px-4 text-center md:px-0 lg:mx-0 lg:pb-20 lg:text-left"><h2 class="font-heading mb-6 text-2xl font-bold tracking-tight md:text-3xl lg:text-4xl">Quality guarantee</h2><p class="text-muted-foreground text-lg">If your Discovery Report doesn&#x27;t deliver real value, you can request a refund within 14 days — we&#x27;ll review the research and refund your money</p><div class="mt-6 flex flex-col justify-center gap-4 sm:flex-row lg:justify-start"><a href="/auth/sign-up" class="bg-primary text-primary-foreground hover:bg-primary/90 flex w-fit items-center justify-center gap-2 rounded-md px-6 py-3 text-sm font-medium transition-colors">Start research<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right size-4 shrink-0" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div><div class="relative w-full pl-4 sm:pl-0"><div class="bg-stone-900/20 absolute -bottom-8 -left-8 -z-10 h-4/5 w-4/5 rounded-tl-2xl rounded-br-2xl blur-2xl"></div><img alt="Quality guarantee" loading="lazy" width="768" height="400" decoding="async" data-nimg="1" class="relative z-10 h-full max-h-[400px] w-full rounded-tl-2xl rounded-br-2xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fmoney-back.jpg&amp;w=828&amp;q=75 1x, /_next/image?url=%2Fmoney-back.jpg&amp;w=1920&amp;q=75 2x" src="/_next/image?url=%2Fmoney-back.jpg&amp;w=1920&amp;q=75"/></div></div></div></section><div class="relative mx-2.5 mt-2.5 lg:mx-4 overflow-hidden from-background via-sand-100/50 to-sand-100 dark:from-background dark:via-[#131618]/50 dark:to-[#131618] rounded-t-2xl rounded-b-4xl bg-linear-to-b"><section id="faq" class="scroll-mt-8 py-28 lg:py-32"><div class="container max-w-6xl"><div class="mx-auto grid gap-16 lg:grid-cols-2"><div class="space-y-4"><h2 class="font-heading text-3xl font-bold tracking-tight lg:text-5xl">Still have questions?</h2><p class="text-muted-foreground max-w-md text-lg leading-[1.2]">We&#x27;ve answered the most common ones. Don&#x27;t see yours? Email <a href="mailto:[email protected]" class="underline underline-offset-4">[email protected]</a>.</p></div><div class="w-full" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_dinpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Why Advanced JTBD instead of classic JTBD?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_4dinpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_dinpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_linpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Do I need to know the methodology to get value out of this?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_4linpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_linpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_tinpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Why BHAG when ChatGPT and other AI tools exist?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_4tinpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_tinpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_15inpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Can you trust AI to simulate interviews?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_55inpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_15inpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_1dinpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Does BHAG work for both B2C and B2B?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_5dinpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_1dinpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_1linpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Which markets can I research?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_5linpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_1linpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_1tinpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Can I test any idea?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_5tinpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_1tinpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_25inpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">How much of my time will this take?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_65inpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_25inpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_2dinpfknla6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">What if the report turns out weak?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_6dinpfknla6db_" hidden="" role="region" aria-labelledby="radix-_R_2dinpfknla6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div></div></section></div><!--
1$--><!--/$--></div></div></div></div><div class="bg-background overflow-hidden w-0 opacity-0 transition-all duration-300 ease-out" style="width:0px"><div class="h-full" style="width:500px"></div></div></div><div class="md:hidden flex-1 flex flex-col h-full min-w-0"><div class="flex flex-1 flex-col min-h-0 min-w-0"><div class="grid h-12 shrink-0 grid-cols-[minmax(0,1fr)_auto] items-center gap-3 border-b px-4 sm:h-14 sm:grid-cols-[1fr_minmax(0,auto)_1fr] sm:px-6"><div class="hidden sm:block"></div><nav class="scrollbar-none relative flex h-full items-center gap-5 overflow-x-auto px-0.5"><a data-active="false" class="flex h-full shrink-0 items-center text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/discover/product"><span>Product</span></a><a data-active="false" class="flex h-full shrink-0 items-center text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/discover/how-it-works"><span>How it works</span></a><a data-active="true" class="flex h-full shrink-0 items-center text-sm font-medium transition-colors text-foreground" href="/discover/pricing"><span>Pricing</span></a><a data-active="false" class="flex h-full shrink-0 items-center text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/discover/demo-report"><span>Sample report</span></a><a data-active="false" class="flex h-full shrink-0 items-center text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/discover/about"><span>About</span></a></nav><div class="flex justify-end"><button class="inline-flex items-center justify-center whitespace-nowrap text-sm font-medium ring-offset-background transition-colors focus-visible:outline-hidden focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 border border-input bg-background hover:bg-accent hover:text-accent-foreground h-9 px-3 rounded-lg gap-1.5" type="button" aria-haspopup="dialog" aria-expanded="false" data-state="closed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share h-3.5 w-3.5" aria-hidden="true"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg><span>Share</span></button></div></div><div data-discover-scroll="true" class="flex-1 h-0 overflow-y-auto scroll-smooth"><div class="animate-page-enter"><div class="relative mx-2.5 mt-2.5 lg:mx-4 overflow-hidden from-sand-100 via-sand-100/60 to-background dark:from-[#131618] dark:via-[#131618]/50 dark:to-background rounded-t-4xl rounded-b-2xl bg-linear-to-b via-50%"><div><img alt="BHAG pricing" width="1024" height="574" decoding="async" data-nimg="1" class="w-full h-[200px] md:h-[250px] object-cover rounded-4xl" style="color:transparent" srcSet="/_next/image?url=%2Fpricing-bg.png&amp;w=1080&amp;q=75 1x, /_next/image?url=%2Fpricing-bg.png&amp;w=2048&amp;q=75 2x" src="/_next/image?url=%2Fpricing-bg.png&amp;w=2048&amp;q=75"/></div><div class="pt-10 md:pt-14 lg:pt-16"><section class="relative container max-w-6xl py-10 md:py-12 lg:py-15"><div><h1 class="font-heading text-2xl leading-none font-bold tracking-tight sm:text-3xl md:text-4xl lg:text-5xl">Choose your path<br/>to product-market fit</h1><p class="text-muted-foreground mt-5 max-w-2xl text-lg md:text-xl lg:text-2xl">Three plans, one outcome: a clear call on your next move — keep going, adjust the idea, or change course</p></div><div class="absolute -inset-40 z-[-1] [mask-image:radial-gradient(circle_at_center,black_0%,black_20%,transparent_80%)]"><svg width="32" height="32" class="h-full w-full text-foreground/[0.05]"><defs><pattern id="plus-pattern" x="0" y="0" width="16" height="16" patternUnits="userSpaceOnUse"><line x1="8" y1="5" x2="8" y2="11" stroke="currentColor" stroke-width="1"></line><line x1="5" y1="8" x2="11" y2="8" stroke="currentColor" stroke-width="1"></line></pattern></defs><rect width="100%" height="100%" fill="url(#plus-pattern)"></rect></svg></div></section><section class="py-10 md:py-12 lg:py-16"><div class="container max-w-6xl"><div class="grid gap-x-10 gap-y-8 md:grid-cols-3"><div class="max-md:space-y-8 md:row-span-2 md:grid md:grid-rows-subgrid md:gap-y-8"><div class="bg-background flex min-h-80 flex-col justify-between gap-8 rounded-lg border p-6"><div><p class="mb-2 text-lg font-semibold">Health Check</p><p class="text-4xl font-semibold">$49</p><p class="text-muted-foreground mb-4 text-sm">for the full report — launching is free</p><p class="text-muted-foreground text-sm">For when you&#x27;re still testing an idea and want to know if it&#x27;s worth pursuing</p></div><button class="flex w-full items-center justify-center rounded-md px-4 py-2.5 text-center text-sm font-medium transition-transform duration-300 hover:scale-105 bg-primary text-primary-foreground hover:bg-primary/90">Start for free</button></div><ul class="px-6">
1<li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">15 respondents<!-- -->:</span>a big enough sample to sanity-check the idea</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Potential<!-- -->:</span>a clear call — keep going, adjust, or stop</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Focus<!-- -->:</span>which segments respond and why</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Value<!-- -->:</span>what matters to your customer and which product they&#x27;d choose</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">ICP<!-- -->:</span>who your customer is and what drives their choice</p></div></li></ul></div><div class="max-md:space-y-8 md:row-span-2 md:grid md:grid-rows-subgrid md:gap-y-8"><div class="bg-background flex min-h-80 flex-col justify-between gap-8 rounded-lg border p-6"><div><p class="mb-2 text-lg font-semibold">Pro</p><p class="text-4xl font-semibold">$99</p><p class="text-muted-foreground mb-4 text-sm">for the full report — launching is free</p><p class="text-muted-foreground text-sm">The sweet spot: depth, strategy, confidence. For when you believe in the idea and want a clear plan of action</p></div><button class="flex w-full items-center justify-center rounded-md px-4 py-2.5 text-center text-sm font-medium transition-transform duration-300 hover:scale-105 bg-linear-to-r from-amber-300 via-yellow-400 to-orange-400 text-gray-900 shadow-md shadow-amber-500/40">Start for free</button></div><ul class="px-6"><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Everything in Health Check, plus</span></p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">30 respondents<!-- -->:</span>a representative sample that lifts data confidence to 90%+</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Deeper analysis<!-- -->:</span>more segments, sharper distinctions, stronger conclusions</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Focus strategy<!-- -->:</span>which segments to bet on and what to build next</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Value Proposition<!-- -->:</span>the value your product has to deliver for people to buy it, which features are must-haves, and which are optional</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Go-to-market plan<!-- -->:</span>where to find customers, how to sell to them, and how to keep them</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Risks<!-- -->:</span>what could go wrong and how to test your key assumptions fast</p></div></li></ul></div><div class="max-md:space-y-8 md:row-span-2 md:grid md:grid-rows-subgrid md:gap-y-8"><div class="bg-background flex min-h-80 flex-col justify-between gap-8 rounded-lg border p-6"><div><p class="mb-2 text-lg font-semibold">Pro + Copilot</p><p class="text-4xl font-semibold">$149</p><p class="text-muted-foreground mb-4 text-sm">for the full report — launching is free</p><p class="text-muted-foreground text-sm">Maximum value. For when you want to dig deeper: see the idea from every angle, refine segments, and test hypotheses in real time</p></div><button class="flex w-full items-center justify-center rounded-md px-4 py-2.5 text-center text-sm font-medium transition-transform duration-300 hover:scale-105 bg-primary text-primary-foreground hover:bg-primary/90">Start for free</button></div><ul class="px-6">
1<li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Everything in Pro, plus</span></p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">Jim, your AI copilot<!-- -->:</span>ask a question, get an answer grounded in your full report. Jim helps you read the insights, pick segments, and draft offers, copy, and scripts</p></div><div data-orientation="horizontal" role="none" class="shrink-0 bg-border h-px w-full my-4"></div></li><li><div class="flex gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check w-4 shrink-0" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><p class="text-muted-foreground text-sm"><span class="text-primary mr-1 font-semibold">No AJTBD expertise needed<!-- -->:</span>Jim explains what every conclusion means — in plain words, in the context of your idea</p></div></li></ul></div></div></div></section></div></div><div class="text-muted-foreground relative h-px w-full container max-w-6xl"><div class="h-px w-full bg-[repeating-linear-gradient(90deg,transparent,transparent_4px,currentColor_4px,currentColor_10px)] [mask-image:linear-gradient(90deg,transparent,black_25%,black_75%,transparent)]"></div></div><section class="py-16 md:py-24 lg:py-28"><div class="container max-w-6xl"><div class="grid grid-cols-1 gap-5 lg:grid-cols-6 lg:gap-20"><div class="top-10 col-span-2 h-fit w-fit space-y-7 py-8 lg:sticky"><div class="font-heading relative w-fit text-2xl font-bold tracking-tight md:text-3xl lg:text-4xl"><h2 class="w-fit">Meet Jim,<br/>your AI copilot</h2><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-asterisk absolute -top-2 -right-5 size-5 text-orange-500 md:-top-4 md:-right-8 md:size-8" aria-hidden="true"><path d="M12 6v12"></path><path d="M17.196 9 6.804 15"></path><path d="m6.804 9 10.392 6"></path></svg></div><p class="text-muted-foreground max-w-xl text-lg md:text-xl">Jim takes the grunt work out of analysis. Instead of spending hours decoding the report, you ask questions and get answers in plain business language. It&#x27;s like having a ChatGPT that knows everything about your product, market, and segments — always within reach</p></div><ul class="relative col-span-4 w-full"><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">01</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Explains every conclusion</h3><p class="text-muted-foreground">No AJTBD expertise needed — Jim explains what each conclusion means, in plain words and in the context of your idea</p></div></li><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">
102</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Adapts as you iterate</h3><p class="text-muted-foreground">Add new inputs, refine segments, change contexts — Jim shows how each change shifts your strategy and product value</p></div></li><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">03</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Helps you brainstorm</h3><p class="text-muted-foreground">Think out loud with Jim: offers, features, copy, and decisions built on your report&#x27;s data</p></div></li><li class="relative flex flex-col justify-between gap-6 border-t py-8 md:flex-row md:gap-10 lg:py-10"><svg width="22" height="20" viewBox="0 0 22 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-4 right-0"><line x1="0.607422" y1="2.57422" x2="21.5762" y2="2.57422" stroke="#FF0000" stroke-width="4"></line><line x1="19.5762" y1="19.624" x2="19.5762" y2="4.57422" stroke="#FF0000" stroke-width="4"></line></svg><div class="bg-muted flex size-12 shrink-0 items-center justify-center px-4 py-1 tracking-tighter">04</div><div class="w-full"><h3 class="font-heading mb-4 text-xl font-semibold tracking-tight lg:text-2xl">Tests hypotheses on the fly</h3><p class="text-muted-foreground">Ask Jim to simulate how segments react to a new price, positioning, or feature — before you launch</p></div></li></ul></div></div></section><div class="text-muted-foreground relative h-px w-full container max-w-6xl"><div class="h-px w-full bg-[repeating-linear-gradient(90deg,transparent,transparent_4px,currentColor_4px,currentColor_10px)] [mask-image:linear-gradient(90deg,transparent,black_25%,black_75%,transparent)]"></div></div><section id="money-back" class="py-16 md:py-24"><div class="container max-w-6xl"><div class="mx-auto flex flex-col justify-between gap-20 overflow-hidden rounded-2xl border bg-[radial-gradient(ellipse_30%_60%_at_100%_80%,var(--color-muted),transparent)] pt-20 sm:pl-16 lg:flex-row lg:bg-[radial-gradient(ellipse_50%_80%_at_40%_120%,var(--color-muted),transparent)] lg:pl-20"><div class="mx-auto max-w-md px-4 text-center md:px-0 lg:mx-0 lg:pb-20 lg:text-left"><h2 class="font-heading mb-6 text-2xl font-bold tracking-tight md:text-3xl lg:text-4xl">Quality guarantee</h2><p class="text-muted-foreground text-lg">If your Discovery Report doesn&#x27;t deliver real value, you can request a refund within 14 days — we&#x27;ll review the research and refund your money</p><div class="mt-6 flex flex-col justify-center gap-4 sm:flex-row lg:justify-start"><a href="/auth/sign-up" class="bg-primary text-primary-foreground hover:bg-primary/90 flex w-fit items-center justify-center gap-2 rounded-md px-6 py-3 text-sm font-medium transition-colors">Start research<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right size-4 shrink-0" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div><div class="relative w-full pl-4 sm:pl-0"><div class="bg-stone-900/20 absolute -bottom-8 -left-8 -z-10 h-4/5 w-4/5 rounded-tl-2xl rounded-br-2xl blur-2xl"></div><img alt="Quality guarantee" loading="lazy" width="768" height="400" decoding="async" data-nimg="1" class="relative z-10 h-full max-h-[400px] w-full rounded-tl-2xl rounded-br-2xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fmoney-back.jpg&amp;w=828&amp;q=75 1x, /_next/image?url=%2Fmoney-back.jpg&amp;w=1920&amp;q=75 2x" src="/_next/image?url=%2Fmoney-back.jpg&amp;w=1920&amp;q=75"/></div></div></div></section><div class="relative mx-2.5 mt-2.5 lg:mx-4 overflow-hidden from-background via-sand-100/50 to-sand-100 dark:from-background dark:via-[#131618]/50 dark:to-[#131618] rounded-t-2xl rounded-b-4xl bg-linear-to-b"><section id="faq" class="scroll-mt-8 py-28 lg:py-32"><div class="container max-w-6xl"><div class="mx-auto grid gap-16 lg:grid-cols-2"><div class="space-y-4"><h2 class="font-heading text-3xl font-bold tracking-tight lg:text-5xl">Still have questions?</h2><p class="text-muted-foreground max-w-md text-lg leading-[1.2]">We&#x27;ve answered the most common ones. Don&#x27;t see yours? Email <a href="mailto:[email protected]" class="underline underline-offset-4">[email protected]</a>.</p></div><div class="w-full" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_dinpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Why Advanced JTBD instead of classic JTBD?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_4dinpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_dinpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_linpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Do I need to know the methodology to get value out of this?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_4linpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_linpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_tinpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Why BHAG when ChatGPT and other AI tools exist?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_4tinpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_tinpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_15inpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Can you trust AI to simulate interviews?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_55inpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_15inpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_1dinpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Does BHAG work for both B2C and B2B?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_5dinpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_1dinpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_1linpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Which markets can I research?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_5linpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_1linpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_1tinpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">Can I test any idea?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_5tinpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_1tinpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_25inpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">How much of my time will this take?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_65inpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_25inpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-_R_2dinpfknma6db_" class="flex flex-1 items-center justify-between py-4 text-left text-sm font-medium transition-all hover:underline [&amp;[data-state=open]&gt;svg]:rotate-180" data-radix-collection-item="">What if the report turns out weak?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground size-4 shrink-0 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-state="closed" id="radix-_R_6dinpfknma6db_" hidden="" role="region" aria-labelledby="radix-_R_2dinpfknma6db_" data-orientation="vertical" class="data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down overflow-hidden text-sm" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div></div></section></div><!--
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2one. The chat history will be deleted permanently.\",\"cancel\":\"Cancel\",\"confirm\":\"Delete\"}},\"footerUser\":{\"feedback\":\"Share feedback\",\"upgradePlan\":\"Pricing\",\"help\":\"Help\",\"signOut\":\"Sign out\"},\"footerGuest\":{\"guest\":\"Guest\",\"help\":\"Help\",\"signIn\":\"Sign in\"}},\"research\":{\"progress\":{\"preparing\":\"Preparing your research…\",\"stages\":{\"djh\":{\"short\":\"Job hypothesis\",\"label\":\"Framing the job hypothesis…\"},\"mm\":{\"short\":\"Respondent panel\",\"label\":\"Simulating the market: assembling the respondent panel…\"},\"gb\":{\"short\":\"Job graphs\",\"label\":\"Building job graphs for each respondent…\"},\"seg\":{\"short\":\"Segmentation\",\"label\":\"Segmenting the market and scoring segments…\"},\"dr\":{\"short\":\"Discovery Report\",\"label\":\"Assembling your Discovery Report…\"}},\"remainingUnderMinute\":\"Under a minute left\",\"remainingMinutes\":\"~{minutes} min left\",\"almostDone\":\"Almost done…\"},\"status\":{\"stopped\":\"Research stopped\",\"noSegments\":\"This market didn't yield any distinct segments — a final result, not a failure. You can reconsider the market or product and run a new research.\",\"noSegmentsShort\":\"No segments\"},\"errors\":{\"statusFetchFailed\":\"Couldn't fetch the run status ({status})\",\"runFailed\":\"The research run failed\",\"connectionFailed\":\"Couldn't connect to the server\"}},\"discover\":{\"nav\":{\"overview\":\"Explore BHAG\",\"product\":\"Product\",\"howItWorks\":\"How it works\",\"pricing\":\"Pricing\",\"demoReport\":\"Sample report\",\"about\":\"About\",\"expandSection\":\"Expand section\",\"collapseSection\":\"Collapse section\"},\"share\":{\"button\":\"Share\",\"title\":\"Share\",\"copied\":\"Link copied\",\"copyLink\":\"Copy link\"},\"toc\":{\"title\":\"On this page\"},\"cta\":{\"startResearch\":\"Start research\"}},\"discover-product\":{\"meta\":{\"title\":\"What is BHAG\"},\"hero\":{\"imageAlt\":\"BHAG Discovery Report\",\"subtitle\":\"Test ideas and products by simulating your market with AI\",\"features\":{\"potential\":{\"title\":\"Potential\",\"description\":\"Whether your idea or product is worth pushing further — or it's time to change course\"},\"focus\":{\"title\":\"Focus\",\"description\":\"Which segments to bet on, so you stop burning time and money on the rest\"},\"value\":{\"title\":\"Value\",\"description\":\"What your product has to get right for people to buy it\"},\"customer\":{\"title\":\"Customer\",\"description\":\"Who your ICP is and what they actually care about\"},\"gtm\":{\"title\":\"Go-to-Market\",\"description\":\"Where to find customers, how to sell to them, and how to keep them\"},\"risks\":{\"title\":\"Risks\",\"description\":\"Which assumptions could break everything — and how to test them fast\"}},\"stats\":{\"founders\":{\"value\":\"500+\",\"label\":\"founders and teams trust us with their research\"},\"hours\":{\"value\":\"4 hours\",\"label\":\"instead of weeks of interviews and guesswork\"},\"reproducibility\":{\"value\":\"87%\",\"label\":\"reproducibility of findings on internal benchmarks\"}},\"howItWorks\":\"How it works\",\"startResearch\":\"Start research\"}
2,\"audience\":{\"title\":\"Built for founders who want clarity before the next move\",\"subtitle\":\"At any stage — from idea hunting to early-stage product — BHAG helps you read the market and pick the right direction\",\"cards\":{\"ideas\":{\"title\":\"Finding ideas\",\"paragraphs\":[\"Vet directions before you sink time and money into them.\",\"Spot the ideas and niches with real potential — and pick the one that's actually worth going after\"]},\"mvp\":{\"title\":\"Idea / side project / MVP\",\"paragraphs\":[\"Find out whether there's a market for what you're building, who the customer is, and what they care about.\",\"Get a clear answer before you burn months on the wrong thing: keep going, shift focus, or head in a different direction\"]},\"earlyStage\":{\"title\":\"Early-stage product\",\"paragraphs\":[\"Find new segments, compare strategies, sharpen your focus.\",\"See where your product resonates, who your real customer is, and which moves get you closer to product-market fit\"]}}},\"steps\":{\"eyebrow\":\"How it works\",\"title\":\"3 steps to get started\",\"subtitle\":\"From uncertainty to clarity in just 4 hours\",\"items\":{\"describe\":{\"title\":\"Describe your idea or product\",\"paragraphs\":[\"In a few sentences, tell us what you're building: an idea, a feature set, an MVP, or a live product.\",\"BHAG automatically pulls out your key assumptions and builds the simulation scenario around them\"]},\"market\":{\"title\":\"Pick your market\",\"paragraphs\":[\"Choose the country or region where you want to test your idea or product.\",\"BHAG adapts the simulation to that market's local context: motivations, behavior, and expectations\"]},\"report\":{\"title\":\"Get your Discovery Report\",\"paragraphs\":[\"4 hours later, you see the market through your customers' eyes: segments, customer profiles, value drivers, constraints, and the directions most worth pursuing.\",\"A clear strategic footing before your next move\"]}},\"link\":\"How BHAG simulates the market →\"},\"report\":{\"subtitle\":\"Clarity, confidence, and your next step — in one report. Six connected artifacts turn the market from a pile of hypotheses into a model you can build on\",\"cta\":\"Open the sample report\",\"artifacts\":{\"segmentMap\":{\"title\":\"Segment Map\",\"description\":\"Where real demand lives: behavioral clusters of people getting the same job done in similar ways — which solutions they hire today, and why\"},\"icp\":{\"title\":\"Ideal Customer Profile\",\"description\":\"How your customer thinks: contexts, tasks, motivations, value drivers, and the barriers that keep them from switching to a new solution\"},\"valueProposition\":{\"title\":\"Value Proposition\",\"description\":\"What people will pay you for: the job your product does, in what context, what outcome it promises, and which costs it takes off the table\"},\"featureMap\":{\"title\":\"Feature Map\",\"description\":\"What to build and what to skip: must-haves for the main job, nice-to-haves for later — and the features that only blur your focus\"},\"gtm\":{\"title\":\"Go-to-Market\",\"description\":\"How to meet your customer: where the need shows up, the language to talk about it in, what to show in the first mile, and why they'll keep coming back\"},\"riskMap\":{\"title\":\"Risk Map (RAT)\",\"description\":\"What could break everything: your strategy's riskiest assumptions, and the minimal tests to check them before you build\"}}},\"pricing\":{\"title\":\"Clarity costs less than months of guessing\",\"subtitle\":\"Three research formats: from a quick direction check to a full strategy with Jim, your AI copilot\",\"priceNote\":\"per research run\",\"tiers\":{\"health\":{\"name\":\"Health Check\",\"price\":\"$$49\",\"description\":\"A quick check of your direction before you invest further.\",\"features\":[\"A clear answer: keep going, course-correct, or stop\",\"15 respondents: enough for early demand signals\",\"A baseline Segment Map and the key interest triggers\"]},\"pro\":{\"name\":\"Pro\",\"price\":\"$$99\",\"description\":\"The best fit if you want a strategy and a concrete action plan.\",\"features\":[\"30 respondents: high confidence and clear patterns\",\"A focus strategy: which segment to pick and why\",\"What your product must get right for people to choose it\"]},\"proCopilot\":{\"name\":\"Pro + Copilot\",\"price\":\"$$149\",\"description\":\"Maximum depth, fully interactive — for founders who want to probe an idea or product from every strategic angle.\",\"features\":[\"Everything in Pro, plus Jim — the AI copilot who knows your report\",\"Answers to your questions, walkthroughs of the insights, and help making sense of it all\",\"Test hypotheses and refine segments as you go\"]}}}},\"discover-how\":{\"metadata\":{\"title\":\"How it works\"},\"hero\":{\"imageAlt\":\"How BHAG works\",\"titleLine1\":\"How BHAG simulates\",\"titleLine2\":\"real markets\",\"description\":\"From decision logic to segments, ICP, and a growth strategy — in 4 hours. Below is the whole path a research run takes: what happens under the hood and why the conclusions hold up.\"},\"stats\":{\"heading\":\"By the numbers\",\"items\":{\"respondents\":{\"value\":\"30+\",\"label\":\"AI respondents — a living cross-section of the market around your idea\"},\"dataPoints\":{\"value\":\"6,000+\",\"label\":\"behavioral data points from full JTBD interviews\"},\"reproducibility\":{\"value\":\"87%\",\"label\":\"reproducibility — findings stay stable across contexts\"},\"artifacts\":{\"value\":\"6\",\"label\":\"artifacts in the report, from the Segment Map to a risk-testing plan\"}}}
2,\"toc\":{\"hiring\":\"People hire solutions\",\"ajtbd\":\"Advanced JTBD\",\"hypothesis\":\"Job hypothesis\",\"modeling\":\"Market simulation\",\"segments\":\"Segments\",\"scoring\":\"Segment scoring\",\"entry-point\":\"Entry point\",\"value\":\"Value and product concept\",\"feature-map\":\"Feature Map\",\"gtm\":\"Go-to-market\",\"rat\":\"Riskiest assumptions\",\"summary\":\"What you get\"},\"article\":{\"hiring\":{\"title\":\"People don't buy products — they hire solutions\",\"p1\":\"When someone wants out of an uncomfortable situation and into a better one, they don't shop for features or technology. They look for a solution that will get their job done: move them from Point A to Point B at the lowest possible cost.\",\"p2\":\"At that moment, the choice comes down to one question: \u003cs\u003ewhich solution gets me to the result faster, easier, and more reliably?\u003c/s\u003e Products aren't what's competing. Ways of getting the job done are: habits, manual processes, other tools, doing nothing at all.\",\"p3\":\"So the product's core task is to slot into a person's real job, cut their costs, and deliver a result they can feel. That's the behavioral logic BHAG simulates inside every research run.\"},\"ajtbd\":{\"title\":\"Advanced JTBD: the methodology under the hood\",\"intro\":\"BHAG is built on Advanced Jobs To Be Done — a methodology that explains not \\\"what people want\\\" but \u003cs\u003ehow they actually make decisions\u003c/s\u003e: what motives drive them, how they choose, and why some products become the natural choice while others don't.\",\"items\":{\"think\":{\"title\":\"How the customer thinks.\",\"body\":\"Contexts, motives, selection criteria, and the emotional logic of behavior — the product through the user's eyes, not the builder's.\"},\"value\":{\"title\":\"Where value gets created.\",\"body\":\"What truly matters to the customer, and how to get their job done faster, easier, and more reliably than the alternatives.\"},\"language\":{\"title\":\"How to talk to the market.\",\"body\":\"The customer's language: which meanings land, which phrasings work, which triggers set the choice in motion.\"},\"decisions\":{\"title\":\"How to make decisions.\",\"body\":\"Principles that connect customer insights to concrete moves in product, marketing, and strategy.\"}}},\"hypothesis\":{\"title\":\"The job hypothesis: where every research run starts\",\"p1\":\"Research in BHAG doesn't start with the product. It starts with a \u003cs\u003ejob hypothesis\u003c/s\u003e — an assumption about the outcome a person or a company is really trying to reach. We don't ask \\\"who needs this product\\\"; we look for people already trying to get from Point A to Point B and spending time, money, or energy to do it.\",\"p2\":\"That starting point anchors the analysis in real jobs rather than features, and in behavior rather than demographics. The hypothesis almost always changes after the research — and that's exactly where the real insights come from.\"},\"modeling\":{\"title\":\"Market simulation: behavioral reconstruction instead of surveys\",\"intro\":\"BHAG doesn't ask people \\\"what do you want?\\\" The platform reconstructs real behavior: how people already get their job done, which solutions they hire, where they hit barriers, and what actually matters to them.\",\"panelHeading\":\"The AI respondent panel\",\"panelP1\":\"For each job hypothesis, BHAG assembles a representative panel from a \u003cs\u003ecasting brief\u003c/s\u003e — a spec of who has to be present in the market for the model to reflect reality: roles, experience, maturity, the contexts where the job shows up.\",\"panelP2\":\"A respondent isn't a character — it's a job performer: someone with a real history of doing the job, their own triggers, habitual solutions, and emotional logic of choice. Dozens of these models add up to a living cross-section of the market, and that's where the segments come from.\",\"qualityHeading\":\"Data and quality control\",\"qualityIntro\":\"Every respondent goes through a full JTBD interview under strict AJTBD scripts. Each interview yields \u003cs\u003e6,000+ behavioral data points\u003c/s\u003e: contexts, motives, triggers, solutions, barriers, selection criteria, and emotional states. But the point isn't volume — it's whether you can trust it:\",\"checks\":{\"elicitation\":{\"title\":\"Latent-knowledge elicitation.\",\"body\":\"The model \\\"recalls\\\" details a person would share in a well-run interview but would never volunteer unprompted.\"},\"crossCheck\":{\"title\":\"Cross-checking answers.\",\"body\":\"Episodes from the same respondent are compared against each other — contradictions and shallow patterns get thrown out.\"},\"multiContext\":{\"title\":\"Multi-context testing.\",\"body\":\"The same questions come back in new situations to measure how stable the behavior is.\"}},\"outcome\":\"The result: \u003cs\u003e87% reproducibility\u003c/s\u003e. The models give stable, repeatable answers across contexts — which makes the data a reliable analytical model of the market, not \\\"text generation.\\\"\"},\"segments\":{\"title\":\"Segments: real patterns of behavior\",\"p1\":\"Next comes what matters most for the product: hidden segments built not on demographics or roles, but on \u003cs\u003ehow people actually get the job done\u003c/s\u003e.\",\"p2\":\"Each respondent gets an individual job graph — the path, the motivation, the key steps, the emotional peaks. Respondents with similar patterns are then clustered into stable segments: groups of people or companies that do the job the same way and run into the same problems.\",\"p3\":\"Segments show where demand actually lives, which solutions people hire today, and where the opening for a new product hides. Without that foundation, there's no way to know where to go, who to sell to, or what's even worth building.\"},\"scoring\":{\"title\":\"Segment scoring: where the real market is\",\"intro\":\"Finding the segments is half the job. The other half is knowing which ones deserve your time, money, and product effort. BHAG scores every segment on four dimensions:\",\"dimensions\":{\"size\":{\"title\":\"Size \u0026 Growth.\",\"body\":\"How large the group doing this job is and whether it's growing — to separate strategic opportunities from niche ones.\"},\"purchasing\":{\"title\":\"Purchasing Power.\",\"body\":\"Whether the segment will pay for getting the job done better: where its money, effort, and energy already go.\"},\"competition\":{\"title\":\"Competition.\",\"body\":\"Which solutions the segment hires today, how entrenched they are, and how hard it will be to win a spot in the solution auction.\"},\"complexity\":{\"title\":\"Operational Complexity.\",\"body\":\"How much effort it takes to 
2sell to, onboard, and retain this segment in practice.\"}},\"outcome\":\"The output is a clear read on segment attractiveness: whether this is worth your investment and whether there's a business to build here.\"},\"entry-point\":{\"title\":\"The entry point: where value shows up fastest\",\"p1\":\"Even inside a strong segment, different groups work differently. So you don't start with the whole segment — you start with an \u003cs\u003eentry point\u003c/s\u003e: a subsegment where the job comes up especially often or hurts the most, dissatisfaction with current solutions runs higher, and the value of a new product shows up most clearly.\",\"p2\":\"It's not a \\\"niche.\\\" It's the part of the segment that's already primed, where the product slots most easily into the customer's existing path — and where the first signals show up: will people pay, does the solution fit their real job, which value mechanics work best.\",\"p3\":\"\u003cs\u003eIf the segment is strategic territory, the entry point is the door that gets you in ahead of everyone else.\u003c/s\u003e\"},\"value\":{\"title\":\"Value Proposition: what you should actually be building\",\"p1\":\"Once you've picked the segment and the entry point, the question becomes: what value does the product need to create for this segment to choose you naturally?\",\"p2\":\"In AJTBD, value is a promise of an outcome: which job the product helps get done, in what context, what result it delivers, and which costs it removes — time, money, effort, stress. The right value proposition isn't about the product. It's about \u003cs\u003ethe transition to Point B that people are willing to pay for\u003c/s\u003e.\",\"p3\":\"BHAG analyzes the chosen subsegment's path — the critical steps, the weak spots of current solutions, the barriers — and shapes a value proposition that sounds natural to the segment. Then comes the product concept: which mechanics create that value more simply, faster, and more reliably than any alternative.\"},\"feature-map\":{\"title\":\"Feature Map: what the product needs — and what it doesn't\",\"intro\":\"The Feature Map guards against the classic early-product trap: building everything at once. Every capability lands in one of three categories:\",\"categories\":{\"mustHave\":{\"title\":\"Must-have.\",\"body\":\"Without it, the product can't get the core job done or deliver the result.\"},\"niceToHave\":{\"title\":\"Nice-to-have.\",\"body\":\"Strengthens the value but doesn't decide early product-market fit — it can come later.\"},\"irrelevant\":{\"title\":\"Irrelevant.\",\"body\":\"Doesn't help get the job done; it only dilutes focus and resources.\"}},\"outro\":\"Every capability ties back to the segment's Point B, the job's critical steps, and the weaknesses of the alternatives. The team's focus stops sprawling, and every \\\"let's add one more thing\\\" debate gets settled against a simple yardstick.\"},\"gtm\":{\"title\":\"Go-to-market: the product has to meet the job\",\"p1\":\"In classic marketing, GTM is a list of channels and tactics. In AJTBD logic, that doesn't work: what matters isn't \\\"where people hang out\\\" but \u003cs\u003ewhere their job arises\u003c/s\u003e: the context, the moment, the emotions and expectations in play.\",\"p2\":\"BHAG builds GTM as a sequence where the product becomes part of getting the job done:\",\"steps\":{\"context\":{\"title\":\"Context.\",\"body\":\"The places and moments where the trigger fires and someone starts looking for a solution: workflows, life events, financial cycles.\"},\"message\":{\"title\":\"Message.\",\"body\":\"The segment's language and its Point B — \\\"what I'll get,\\\" not a list of features.\"},\"firstMile\":{\"title\":\"First mile.\",\"body\":\"It has to lead straight to the key job and show a result right away — otherwise people bounce.\"},\"comingBack\":{\"title\":\"Coming back.\",\"body\":\"Jobs that recur, and rituals the product can join organically — retention without pushy notifications.\"},\"scale\":{\"title\":\"Scale.\",\"body\":\"How demand grows: referrals, network effects, organic growth vectors.\"}}},\"rat\":{\"title\":\"RAT: testing the riskiest assumptions\",\"p1\":\"Every strategy rests on dozens of assumptions — and some of them are certainly wrong. RAT (Riskiest Assumption Test) finds the ones that are both \u003cs\u003ecritical to success\u003c/s\u003e and \u003cs\u003eleast validated\u003c/s\u003e. If one of those fails the test, the whole chain collapses.\",\"p2\":\"For each one, BHAG proposes a minimal test with maximum signal: short interviews, a smoke-test landing page, a messaging test, a willingness-to-pay check — all without writing code. Success and failure criteria are locked in up front, so there's no \\\"reading the results generously\\\" after the fact.\",\"p3\":\"RAT looks for refutations, not confirmations. Its goal is to break the weak parts of the strategy before they break the product.\"},\"summary\":{\"title\":\"What you walk away with\",\"p1\":\"BHAG isn't a survey tool, and it isn't an idea generator. It's a full simulation of the market around your hypothesis: from one person's decision logic to segments, an entry point, a value proposition, a product concept, a go-to-market strategy, and a plan for testing the risks.\",\"p2\":\"The result is a structured model of the market — so your decisions rest on your customers' behavioral logic instead of a fog of guesses.\",\"cta\":\"Start research\",\"demoLink\":\"Open the sample report\"}},\"faq\":{\"heading\":\"Questions about the methodology\",\"description\":\"How the simulation works, where the confidence comes from, and how this differs from classic research.\",\"
2items\":{\"textGeneration\":{\"question\":\"Aren't AI respondents just text generation?\",\"answer\":\"No. Each respondent is a behavioral model assembled against a casting brief: role, experience, the contexts where the job shows up, habitual solutions. It goes through a full JTBD interview under strict AJTBD scripts, and its answers are checked for consistency. Dozens of these models add up to a cross-section of the market, not a pile of generated opinions.\"},\"reproducibility\":{\"question\":\"Where does 87% reproducibility come from, and what does it mean?\",\"answer\":\"We ask respondents the same questions in new contexts and compare each respondent's episodes against each other. 87% is the share of findings that stay stable under these checks. Contradictory and unstable answers get discarded and never reach the report.\"},\"deepResearch\":{\"question\":\"How is this different from deep research in ChatGPT?\",\"answer\":\"Deep research collects and retells public opinions. BHAG simulates behavior: one research run processes 40M+ tokens, conducts dozens of structured JTBD interviews, and builds a market model out of them — segments, value, strategy. It's the difference between a literature review and fieldwork.\"},\"behavior\":{\"question\":\"Why segment by behavior rather than demographics?\",\"answer\":\"Demographics don't predict choice: people of the same age and profession solve the same problem in opposite ways. Behavioral segments — groups that do the job the same way and face similar barriers — predict how people will judge your solution and what they'll be willing to pay for.\"},\"wrongHypothesis\":{\"question\":\"What if my job hypothesis turns out to be wrong?\",\"answer\":\"That's a normal outcome — the hypothesis almost always gets sharper after the research. BHAG will show which A→B transitions people actually make and where demand is stronger than you assumed. A hypothesis disproven before development starts is one of the cheapest ways to save months.\"},\"liveInterviews\":{\"question\":\"Does BHAG replace live customer interviews?\",\"answer\":\"No — and it shouldn't. BHAG gives you a structured model of the market before field research, when you don't have live customers yet or their signals contradict each other. The RAT section points straight at the assumptions worth testing against real human behavior. With the Segment Map in hand, live conversations get sharper and cheaper.\"}}}},\"discover-pricing\":{\"metadata\":{\"title\":\"Pricing\"},\"hero\":{\"imageAlt\":\"BHAG pricing\",\"title\":\"Choose your path\u003cbr\u003e\u003c/br\u003eto product-market fit\",\"description\":\"Three plans, one outcome: a clear call on your next move — keep going, adjust the idea, or change course\"},\"tiers\":{\"priceNote\":\"for the full report — launching is free\",\"checkoutError\":\"Couldn't set up the payment. Try again.\",\"health\":{\"price\":\"$$49\",\"description\":\"For when you're still testing an idea and want to know if it's worth pursuing\",\"cta\":\"Start for free\",\"features\":{\"respondents\":{\"name\":\"15 respondents\",\"description\":\"a big enough sample to sanity-check the idea\"},\"potential\":{\"name\":\"Potential\",\"description\":\"a clear call — keep going, adjust, or stop\"},\"focus\":{\"name\":\"Focus\",\"description\":\"which segments respond and why\"},\"value\":{\"name\":\"Value\",\"description\":\"what matters to your customer and which product they'd choose\"},\"icp\":{\"name\":\"ICP\",\"description\":\"who your customer is and what drives their choice\"}}},\"pro\":{\"price\":\"$$99\",\"description\":\"The sweet spot: depth, strategy, confidence. For when you believe in the idea and want a clear plan of action\",\"cta\":\"Start for free\",\"features\":{\"everything\":{\"name\":\"Everything in Health Check, plus\"},\"respondents\":{\"name\":\"30 respondents\",\"description\":\"a representative sample that lifts data confidence to 90%+\"},\"depth\":{\"name\":\"Deeper analysis\",\"description\":\"more segments, sharper distinctions, stronger conclusions\"},\"focusStrategy\":{\"name\":\"Focus strategy\",\"description\":\"which segments to bet on and what to build next\"},\"valueProposition\":{\"name\":\"Value Proposition\",\"description\":\"the value your product has to deliver for people to buy it, which features are must-haves, and which are optional\"},\"gtm\":{\"name\":\"Go-to-market plan\",\"description\":\"where to find customers, how to sell to them, and how to keep them\"},\"risks\":{\"name\":\"Risks\",\"description\":\"what could go wrong and how to test your key assumptions fast\"}}},\"proCopilot\":{\"price\":\"$$149\",\"description\":\"Maximum value. For when you want to dig deeper: see the idea from every angle, refine segments, and test hypotheses in real time\",\"cta\":\"Start for free\",\"features\":{\"everything\":{\"name\":\"Everything in Pro, plus\"},\"jim\":{\"name\":\"Jim, your AI copilot\",\"description\":\"ask a question, get an answer grounded in your full report. Jim helps you read the insights, pick segments, and draft offers, copy, and scripts\"},\"noAjtbd\":{\"name\":\"No AJTBD expertise needed\",\"description\":\"Jim explains what every conclusion means — in plain words, in the context of your idea\"}}}},\"jim\":{\"title\":\"Meet Jim,\u003cbr\u003e\u003c/br\u003eyour AI copilot\",\"description\":\"Jim takes the grunt work out of analysis. Instead of spending hours decoding the report, you ask questions and get answers in plain business language. It's like having a ChatGPT that knows everything about your product, market, and segments — always within reach\",\"benefits\":{\"explain\":{\"title\":\"Explains every conclusion\",\"description\":\"No AJTBD expertise needed — Jim explains what each conclusion means, in plain words and in the context of your idea\"},\"adapt\":{\"title\":\"Adapts as you iterate\",\"description\":\"Add new input
2s, refine segments, change contexts — Jim shows how each change shifts your strategy and product value\"},\"ideas\":{\"title\":\"Helps you brainstorm\",\"description\":\"Think out loud with Jim: offers, features, copy, and decisions built on your report's data\"},\"test\":{\"title\":\"Tests hypotheses on the fly\",\"description\":\"Ask Jim to simulate how segments react to a new price, positioning, or feature — before you launch\"}}},\"moneyBack\":{\"title\":\"Quality guarantee\",\"description\":\"If your Discovery Report doesn't deliver real value, you can request a refund within 14 days — we'll review the research and refund your money\",\"imageAlt\":\"Quality guarantee\"},\"faq\":{\"title\":\"Still have questions?\",\"subtitle\":\"We've answered the most common ones. Don't see yours? Email \u003clink\[email protected]\u003c/link\u003e.\",\"items\":{\"whyAdvanced\":{\"question\":\"Why Advanced JTBD instead of classic JTBD?\",\"answer\":\"Jobs To Be Done explains why people \\\"hire\\\" products, but the theory alone doesn't hand you decisions. Advanced JTBD is the practical layer on top: algorithms for finding segments, creating value, and going to market. It turns an elegant theory into a working tool — one that answers the questions your growth and product-market fit depend on.\"},\"methodology\":{\"question\":\"Do I need to know the methodology to get value out of this?\",\"answer\":\"No. All the analysis inside BHAG runs on AJTBD, but the conclusions come in business language: segments, value, strategy, risks. The academic machinery stays under the hood — you can read and apply the report with zero prep. And on Pro + Copilot you get Jim, an AI copilot who knows your report and explains every conclusion in plain words.\"},\"vsGenericAi\":{\"question\":\"Why BHAG when ChatGPT and other AI tools exist?\",\"answer\":\"Deep research in general-purpose AI tools is, at bottom, a digest of public opinion. BHAG is built specifically for market research: a single research run processes 40M+ tokens, simulates dozens of full JTBD interviews, and assembles them into a structured model of your market. And at its core is a methodology that turns human behavior into business decisions, not a list of ideas.\"},\"trustAi\":{\"question\":\"Can you trust AI to simulate interviews?\",\"answer\":\"Modern models \\\"know\\\" plenty about how people behave — the hard part is pulling that knowledge out reliably. BHAG does it with its own confidence algorithms: cross-checking answers, testing them across different contexts, and latent-knowledge elicitation. The result is 87% reproducibility of conclusions on internal benchmarks.\"},\"b2cB2b\":{\"question\":\"Does BHAG work for both B2C and B2B?\",\"answer\":\"Yes. In B2C, customers choose a product for an emotional outcome; in B2B, for a business outcome with an emotional layer on top. BHAG simulates both layers and shows which value to amplify so your product becomes the No. 1 choice.\"},\"markets\":{\"question\":\"Which markets can I research?\",\"answer\":\"Any of them — from the US and Europe to Asia and the CIS. The simulation accounts for local context: habits, culture, income levels, market maturity, and regulation. The report reflects a specific country's reality, not abstract insights.\"},\"anyIdea\":{\"question\":\"Can I test any idea?\",\"answer\":\"Almost any idea where there are customers choosing between solutions: SaaS, e-commerce, fintech, education, consulting, local services — from a raw concept to a live product. The only poor fit is anything outside product logic, like purely internal company processes.\"},\"timeRequired\":{\"question\":\"How much of my time will this take?\",\"answer\":\"10–15 minutes: describe your idea in your own words and answer a few follow-up questions. BHAG takes it from there — your Discovery Report is ready about 4 hours later.\"},\"weakReport\":{\"question\":\"What if the report turns out weak?\",\"answer\":\"Request a refund within 14 days. We'll audit the research, and if the report genuinely didn't deliver the value promised, we'll refund your money. It's protection against \\\"paid and got nothing useful\\\" — not a \\\"liked it / didn't like it\\\" refund.\"}}}},\"discover-about\":{\"metadata\":{\"title\":\"About us\"},\"hero\":{\"imageAlt\":\"About BHAG\",\"titleLine1\":\"We're building Lovable\",\"titleLine2\":\"for Discovery\",\"description\":\"Tools like Cursor and Lovable sped up the \\\"how\\\" but left the big question open: what's actually valuable, for whom, and why.\"},\"mission\":{\"p1\":\"Thousands of startups, MVPs, and new features ship every day — and most disappear before they ever find their customers. We watch founders and team
2s burn months building things nobody asked for.\",\"p2\":\"We want to put the \\\"why\\\" back into building: why customers hire some solutions and ignore others. So products start with people and what they need — not with guesswork.\"},\"origin\":{\"heading\":\"The question that started BHAG\",\"quote\":\"What if AI could think like the market — and explain what's actually valuable?\",\"p1\":\"We paired frontier AI with the Advanced Jobs To Be Done methodology and built a system that simulates dozens of customer interviews, analyzes the contexts, and gives you a straight answer: where your product-market fit is and why it's there.\",\"p2\":\"We're not building for speed. We're building clarity. Lovable and Cursor help you build; BHAG helps you figure out \u003cstrong\u003ewhat's worth building\u003c/strong\u003e.\",\"p3\":\"We believe every team can make decisions with confidence, not anxiety. BHAG isn't just a research platform. 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