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1<div class="promo-bar"><a class="promo-bar-inner" href="/customers/gallabox"><span class="promo-bar-title">New case study: how Gallabox prioritises a 10,000+ account target market</span><span class="promo-bar-cta"><span class="promo-bar-cta-label">Read it</span><svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h14"></path><path d="M13 5l7 7-7 7"></path></svg></span></a><button type="button" class="promo-bar-dismiss" aria-label="Dismiss announcement"><svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M18 6L6 18"></path><path d="M6 6l12 12"></path></svg></button></div><nav class="site-nav has-promo-bar"><div class="nav-inner"><a href="/" class="nav-logo" style="color:var(--text-dark)"><svg width="26" height="26" viewBox="0 0 32 32" 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class="mega-item-text"><h4>Chrome Extension</h4></div></a></div></div></div></li><li class="nav-item"><a href="/solutions" class="nav-trigger-link">Solutions</a><button type="button" class="nav-chevron-btn" aria-expanded="false" aria-controls="nav-menu-solutions" aria-haspopup="true" aria-label="Show Solutions menu"><svg class="nav-chevron" width="12" height="12" viewBox="0 0 12 12" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M2 4l4 4 4-4"></path></svg></button><div id="nav-menu-solutions" class="mega"><div class="mega-inner cols-3"><div><div class="mega-col-label">By GTM Role</div><a href="/solutions/sales-teams" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07A19.5 19.5 0 0 1 4.69 12 19.79 19.79 0 0 1 1.63 3.42 2 2 0 0 1 3.6 1.22h3a2 2 0 0 1 2 1.72c.127.96.361 1.903.7 2.81a2 2 0 0 1-.45 2.11L7.91 8.79a16 16 0 0 0 6.29 6.29l.95-.95a2 2 0 0 1 2.11-.45c.907.339 1.85.573 2.81.7A2 2 0 0 1 22 16.92z"></path></svg></div><div class="mega-item-text"><h4>SDRs &amp; AEs</h4></div></a><a href="/solutions/marketing-teams" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z"></path><polyline points="22,6 12,13 2,6"></polyline></svg></div><div class="mega-item-text"><h4>Marketing &amp; Demand Gen</h4></div></a><a href="/solutions/customer-success-teams" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M22 11.08V12a10 10 0 1 1-5.93-9.14"></path><polyline points="22 4 12 14.01 9 11.01"></polyline></svg></div><div class="mega-item-text"><h4>Client Success &amp; AMs</h4></div></a><a href="/solutions/revenue-operations" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="12" cy="12" r="3"></circle><path d="M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 0 1 0 2.83 2 2 0 0 1-2.83 0l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-2 2 2 2 0 0 1-2-2v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 0 1-2.83 0 2 2 
10 0 1 0-2.83l.06-.06A1.65 1.65 0 0 0 4.68 15a1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1-2-2 2 2 0 0 1 2-2h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 0 1 0-2.83 2 2 0 0 1 2.83 0l.06.06A1.65 1.65 0 0 0 9 4.68a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 2-2 2 2 0 0 1 2 2v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 0 1 2.83 0 2 2 0 0 1 0 2.83l-.06.06A1.65 1.65 0 0 0 19.4 9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 2 2 2 2 0 0 1-2 2h-.09a1.65 1.65 0 0 0-1.51 1z"></path></svg></div><div class="mega-item-text"><h4>Revenue Operations</h4></div></a></div><div><div class="mega-col-label">By Software Category</div><a href="/solutions/cx-live-chat" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z"></path></svg></div><div class="mega-item-text"><h4>CX &amp; Live Chat</h4></div></a><a href="/solutions/itsm" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="2" y="2" width="20" height="8" rx="2"></rect><rect x="2" y="14" width="20" height="8" rx="2"></rect><line x1="6" y1="6" x2="6.01" y2="6"></line><line x1="6" y1="18" x2="6.01" y2="18"></line></svg></div><div class="mega-item-text"><h4>ITSM</h4></div></a><a href="/solutions/crm" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"></path><circle cx="9" cy="7" r="4"></circle><path d="M23 21v-2a4 4 0 0 0-3-3.87"></path><path d="M16 3.13a4 4 0 0 1 0 7.75"></path></svg></div><div class="mega-item-text"><h4>CRM</h4></div></a><a href="/solutions/marketing-automation" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z"></path><polyline points="22,6 12,13 2,6"></polyline></svg></div><div class="mega-item-text"><h4>Marketing Automation</h4></div></a><a href="/solutions/sales-enablement" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><polygon points="13 2 3 14 12 14 11 22 21 10 12 10 13 2"></polygon></svg></div><div class="mega-item-text"><h4>Sales Enablement</h4></div></a></div><div><div class="mega-col-label">By Company Type</div><a href="/solutions/saas-vendors" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="2" y="3" width="20" height="14" rx="2"></rect><line x1="8" y1="21" x2="16" y2="21"></line><line x1="12" y1="17" x2="12" y2="21"></line></svg></div><div class="mega-item-text"><h4>SaaS Vendors</h4></div></a><a href="/solutions/implementation-partners" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></div><div class="mega-item-text"><h4>Implementation Partners</h4></div></a><a href="/solutions/lead-gen-agencies" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="11" cy="11" r="8"></circle><line x1="21" y1="21" x2="16.65" y2="16.65"></line></svg></div><div class="mega-item-text"><h4>Lead Gen Agencies</h4></div></a><a href="/solutions/revops-consultancies" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><line x1="12" y1="20" x2="12" y2="10"></line><line x1="18" y1="20" x2="18" y2="4"></line><line x1="6" y1="20" x2="6" y2="16"></line></svg></div><div class="mega-item-text"><h4>RevOps Consultancies</h4></div></a><a href="/solutions/enterprise" class="mega-item"><div class="mega-item-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" width="15" height="15" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z"></path><polyline points="9 22 9 12 15 12 15 22"></polyline></svg></div><div class="mega-item-text"><h4>Enterprise</h4></div></a></div></div></div></li><li class="nav-item has-dropdown"><a href="/resources" class="nav-trigger-link">Resources</a><button type="button" class="nav-chevron-btn" aria-expanded="false" aria-controls="nav-menu-resources" aria-haspopup="true" aria-label="Show Resources menu"><svg class="nav-chevron" width="12" height="12" viewBox="0 0 12 12" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M2 4l4 4 4-4"></path></svg></button><div id="nav-menu-resources" class="dropdown"><a href="/customers">Customers</a><a href="/vendor">Vendor Intelligence</a><a href="/blog">Blog &amp; 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Insights</div><h1 class="rv d1">Purchase intent and GTM intelligence, explained</h1><p class="blog-hero-sub rv d2">In-depth guides on subscription timing, competitor trials, ICP fit and account prioritisation, for B2B sales, marketing and customer success teams.</p></div></section><div class="container"><div class="blog-search-wrap"><div class="blog-search"><svg width="16" height="16" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="7" cy="7" r="5"></circle><path d="m11 11 3 3"></path></svg><input type="search" placeholder="Search articles..." aria-label="Search articles" value=""/></div></div><div class="blog-categories"><button class="blog-pill active" type="button">All</button><button class="blog-pill" type="button">Timing Intelligence</button><button class="blog-pill" type="button">Competitive Intelligence</button><button class="blog-pill" type="button">Sales Strategy</button><button class="blog-pill" type="button">Company News</button><button class="blog-pill" type="button">Podcast</button><button class="blog-pill" type="button">Customer Success</button><button class="blog-pill" type="button">Product Updates</button></div><section class="blog-grid-section"><div class="blog-grid"><a class="blog-card" href="/blog/buying-signals-vs-intent-data"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Buying Signals vs Intent Data: What Software Activity Actually Tells You</h3><p class="blog-card-excerpt">Behavioural intent and software signals both start from observations. What six common signals can and cannot tell you, how freshness and detection confidence change the reading, and why the signal should shape outreach rather than be quoted back.</p><div class="blog-card-meta"><span>6 Oct 2026</span><span class="blog-card-meta-dot">·</span><span>10<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/when-every-tool-has-the-same-signals"><span class="blog-card-category" style="background:#fef9c3;color:#854d0e">Podcast</span><h3>When Every Tool Has the Same Signals</h3><p class="blog-card-excerpt">Funding rounds, hiring, job changes - the standard signals now ship in every tool, so every rep calls the same account on the same day. Jack Porter and Niall O&#x27;Gorman on what is left once that happens.</p><div class="blog-card-meta"><span>2 Sept 2026</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/does-apollo-detect-competitor-trials"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>Does Apollo Detect Competitor Trials?</h3><p class="blog-card-excerpt">Short answer: no. Apollo intent covers hiring, funding, news and topic-level scores - none of those fire on the specific event of a competitor trial starting. Here is what actually detects trials and how to add it alongside Apollo.</p><div class="blog-card-meta"><span>30 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>7<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/hg-insights-vs-6sense"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>HG Insights vs 6sense: Which One Does Your Team Need?</h3><p class="blog-card-excerpt">HG Insights and 6sense both target enterprise ABM but optimise for different jobs - HG for planning depth, 6sense for orchestration. Where each wins, how the pricing compares, and how the largest teams end up using both.</p><div class="blog-card-meta"><span>28 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>11<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-prioritise-sdr-outreach-with-purchase-intent"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>How to Prioritise SDR Outreach with Purchase Intent</h3><p class="blog-card-excerpt">
1The three-part priority stack for SDR outreach: ICP fit as a filter, purchase intent as the primary sort, win probability as a tie-breaker. And the daily workflow that runs it.</p><div class="blog-card-meta"><span>27 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-detect-competitor-trials"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>How to Detect When a Company Starts a Competitor Trial</h3><p class="blog-card-excerpt">Four detection methods ranked by fidelity, plus the 14-to-30-day window that decides whether trial-detection outreach converts or misses the account for a year.</p><div class="blog-card-meta"><span>27 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/explainable-ai-in-b2b-sales-explanation-shaped-text"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>What Is Explainable AI in B2B Sales? (And What It Is Not)</h3><p class="blog-card-excerpt">EU AI Act Article 50 lands 2 August. Sales AI is exempt - but buyers now have to do the transparency work themselves. Here is the distinction that matters.</p><div class="blog-card-meta"><span>27 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-replaces-intent-data-in-2026"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>What Replaces Intent Data in 2026?</h3><p class="blog-card-excerpt">Traditional intent data is being replaced by evidence-based buying signals: observable subscription events that record what an account did, not what a cookie inferred.</p><div class="blog-card-meta"><span>27 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/welcoming-new-marketsizer-customers"><span class="blog-card-category" style="background:#eef2f6;color:#64748b">Company News</span><h3>Welcoming cloudmotion, Moonside, and Gallabox to the MarketSizer Community</h3><p class="blog-card-excerpt">Three companies joined MarketSizer this quarter - cloudmotion, Moonside Consulting &amp; Services, and Gallabox. Welcoming each of them to the community.</p><div class="blog-card-meta"><span>27 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>3<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/rb2b-vs-warmly"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>RB2B vs Warmly: Features, Pricing and How to Choose</h3><p class="blog-card-excerpt">RB2B and Warmly both do visitor identification but solve different problems. RB2B is focused person-level ID on US traffic. Warmly wraps visitor-ID inside signal orchestration and automated outbound. Where each wins.</p><div class="blog-card-meta"><span>25 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/best-apollo-alternatives"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>The Best Apollo Alternatives &amp; Competitors, Compared</h3><p class="blog-card-excerpt">The best Apollo alternative depends on which part of Apollo you are trying to replace - contact data, sequencing, AI personalisation, or intent signals. Honest comparison of ZoomInfo, Cognism, Lusha, Clay, Amplemarket, MarketSizer and the outreach-only tools.</p><div class="blog-card-meta"><span>24 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>13<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/apollo-vs-zoominfo"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>Apollo vs ZoomInfo: Which Is Better for Your Team?</h3><p class="blog-card-excerpt">Apollo and ZoomInfo compared honestly - dataset depth, intent signals, pricing and procurement. Which one wins for SMB outbound, which one wins for enterprise ABM, and how teams end up running both.</p><div class="blog-card-meta"><span>21 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>10<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/best-bloomberry-alternatives"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>The Best Bloomberry Alternatives &amp; Competitors, Compared</h3><p class="blog-card-excerpt">Bloomberry alternatives depend on which part of Bloomberry you are replacing - subscription-lifecycle depth, technographic snapshot breadth, enterprise data-fabric coverage, or company-event feeds. Honest comparison of the alternatives.</p><div class="blog-card-meta"><span>17 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-is-apollo-intent-data"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>What Is Apollo Intent Data?</h3><p class="blog-card-excerpt">Apollo&#x27;
1s intent product bundles hiring, funding and topic signals inside the same platform reps use for contact lookup and sequencing. Here is what it actually is, how it works, and where it fits.</p><div class="blog-card-meta"><span>14 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-is-hg-insights-intent-data"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>What Is HG Insights Intent Data?</h3><p class="blog-card-excerpt">HG Insights intent data is an aggregated account-level score inside the Revenue Growth Intelligence Fabric. What it actually is, how the score is built, who it&#x27;s for, and where event-based signals fit alongside.</p><div class="blog-card-meta"><span>11 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/the-winnable-account-is-warm-not-hot"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>The Winnable Account Is Warm, Not Hot</h3><p class="blog-card-excerpt">High intent can be late intent. The most winnable accounts often look warm - an unresolved need, a churned trial, a renewal window - not the ones already deep into buying.</p><div class="blog-card-meta"><span>10 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>10<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/intent-data-didnt-break-wrong-signals-sold-as-intent"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Intent Data Didn&#x27;t Break. The Wrong Signals Were Sold as Intent.</h3><p class="blog-card-excerpt">Content downloads, keyword surges and page visits are context, not evidence. The market is not rejecting signals - it is rejecting weak proxies dressed up as buying intent.</p><div class="blog-card-meta"><span>10 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>11<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-is-6sense-intent-data"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>What Is 6sense Intent Data?</h3><p class="blog-card-excerpt">6sense intent is a predictive buying-stage assignment built on aggregated third-party intent plus 6sense&#x27;s own AI. Here is how the score is built, who it is built for, and where event-based signals fit.</p><div class="blog-card-meta"><span>7 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>10<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-is-zoominfo-intent-data"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>What Is ZoomInfo Intent Data?</h3><p class="blog-card-excerpt">ZoomInfo&#x27;s intent add-on layers aggregated topic scores on top of the contact database. Here is how it works, who it is built for, why it attracts false-positive complaints, and how event-based signals compare.</p><div class="blog-card-meta"><span>4 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>10<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/best-trial-detection-tools"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>The Best Trial Detection Tools for B2B GTM Teams</h3><p class="blog-card-excerpt">Trial detection means firing a signal within days of a target account starting a specific competitor trial. Here are the tools that do it, how the detection methods rank, and how to evaluate a trial-detection feed.</p><div class="blog-card-meta"><span>3 Jul 2026</span><span class="blog-card-meta-dot">·</span><span>10<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/best-subscription-intelligence-tools"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>The Best Subscription Intelligence Tools, Compared</h3><p class="blog-card-excerpt">Subscription intelligence is an emerging category: platforms that detect observable subscription events on target accounts. Here is what to look for, the tools in the category, and how it differs from aggregated intent.</p><div class="blog-card-meta"><span>30 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>11<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-prioritise-inbound-leads-with-purchase-intent"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>How to Prioritise Inbound Leads with Purchase Intent</h3><p class="blog-card-excerpt">Not every inbound lead is a good lead. Here is the four-tier framework that scores inbound at the account level - and stops your SDR team from drowning in the 95% that never buy.</p><div class="blog-card-meta"><span>28 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>14<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/from-signal-to-trust-earning-the-right-to-sell"><span class="blog-card-category" style="background:#fef9c3;color:#854d0e">Podcast</span><h3>From Signal to Trust: How Sellers Earn the Right to Reach Out</h3><p class="blog-card-excerpt">A signal is not permission to sell. Leslie Venetz on why the right to a buyer&#x27;s time is earned, not extracted, and what that looks like in practice.</p><div class="blog-card-meta"><span>26 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/b2b-winback-recover-churned-customers-competitor-renewal-timing"><span class="blog-card-category" style="background:#f5f3ff;color:#7c3aed">Customer Success</span><h3>B2B Winback: How to Recover Churned Customers Using Competitor Renewal Timing</h3><p class="blog-card-excerpt">Most B2B winback is broken because the outreach lands at the wrong time. Here is the three-data-point playbook - where they went, when the new vend
1or renews, why they left - that changes conversion.</p><div class="blog-card-meta"><span>25 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>15<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-is-a-qualified-opportunity-three-part-definition-for-gtm-teams"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>What Is a Qualified Opportunity? The Three-Part Definition GTM Teams Need</h3><p class="blog-card-excerpt">MQL and SQL describe lead status. A Qualified Opportunity describes the account. Here is the three-part framework - ICP Fit, Purchase Intent, Win Likelihood - and why all three must clear.</p><div class="blog-card-meta"><span>23 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>15<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/why-intent-data-made-b2b-outreach-worse"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Why Intent Data Made B2B Outreach Worse (And How to Fix It)</h3><p class="blog-card-excerpt">Intent data was supposed to make outreach smarter. In most companies it just scaled the same bad cadence with more confidence behind it. Here is why - and what to do instead.</p><div class="blog-card-meta"><span>19 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>11<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-implement-signal-led-prioritisation-in-salesforce-and-hubspot"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>How to Implement Signal-led Prioritisation in Salesforce and HubSpot</h3><p class="blog-card-excerpt">The data model, list views, routing logic, and rep workflow that turn the signal-led GTM playbook into something a team actually runs each morning.</p><div class="blog-card-meta"><span>18 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>11<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-build-a-signal-led-gtm-motion-without-replacing-your-sales-stack"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>The Signal-Led GTM Playbook: Four Moves That Run Inside Your Sales Stack</h3><p class="blog-card-excerpt">The pillar guide to signal-led GTM for B2B SaaS teams: what it is, how it differs from ABM and intent-led, and the four-move playbook that runs inside the stack you already own.</p><div class="blog-card-meta"><span>18 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>16<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/best-purchase-intent-data-platforms-for-2026"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>The Best Purchase Intent Data Platforms for 2026</h3><p class="blog-card-excerpt">Most &quot;intent&quot; tools score interest, not buying motion. Here is how the purchase intent platform market actually divi
1des - and how to pick the right layer.</p><div class="blog-card-meta"><span>17 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>18<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/purchase-intent-vs-intent-data-why-content-engagement-is-not-a-buying-signal"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Purchase Intent vs Intent Data: Why Content Engagement Is Not a Buying Signal</h3><p class="blog-card-excerpt">Intent data infers interest from web behaviour. Purchase intent is the observable evidence that a company is actually buying. The difference is your pipeline.</p><div class="blog-card-meta"><span>16 Jun 2026</span><span class="blog-card-meta-dot">·</span><span>12<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/why-we-defer-half-our-fee-until-you-win"><span class="blog-card-category" style="background:#eef2f6;color:#64748b">Company News</span><h3>Why MarketSizer Defers Half Its Fee Until You Win</h3><p class="blog-card-excerpt">Most B2B software charges you regardless of outcomes. Here is how MarketSizer built its pricing model differently - and what it took to make it work.</p><div class="blog-card-meta"><span>28 May 2026</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/intent-data-wrong-time-gtm"><span class="blog-card-category" style="background:#fef9c3;color:#854d0e">Podcast</span><h3>Most GTM Teams Use Intent Data at the Wrong Time</h3><p class="blog-card-excerpt">Intent data isn&#x27;t broken. Most teams are just using it as a starting gun instead of a confirmation signal.</p><div class="blog-card-meta"><span>22 May 2026</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/b2b-sales-team-missing-pipeline-targets"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>Your Sales Team Isn&#x27;t Failing Pipeline, Your Data Infrastructure Is</h3><p class="blog-card-excerpt">Why pipeline problems are actually signal problems - and what to do about it.</p><div class="blog-card-meta"><span>8 Apr 2026</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-find-companies-evaluating-new-software"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>How to Find Companies That Are Actively Evaluating New Software</h3><p class="blog-card-excerpt">Stop guessing who might be in-market. Learn how to identify companies actively evaluating solutions like yours.</p><div class="blog-card-meta"><span>7 Apr 2026</span><span class="blog-card-meta-dot">·</span><span>7<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/why-crm-data-is-inaccurate"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>It&#x27;s Not Your CRM, It&#x27;s the Signal Layer Your CRM Is Missing</h3><p class="blog-card-excerpt">Your CRM has the data it was given. The problem is what it was never told.</p><div class="blog-card-meta"><span>2 Apr 2026</span><span class="blog-card-meta-dot">·</span><span>6<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/why-you-keep-losing-deals-to-competitors"><span class="blog-card-category" style="background:#fef3c7;color:#b45309">Competitive Intelligence</span><h3>Why You Keep Losing Deals to Competitors: What Win Data Actually Shows</h3><p class="blog-card-excerpt">Win/loss analysis reveals patterns most teams miss. Here is what the data actually shows.</p><div class="blog-card-meta"><span>31 Mar 2026</span><span class="blog-card-meta-dot">·</span><span>7<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-prioritise-accounts-for-outreach"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>How to Prioritise Accounts for Outreach Using Timing and Win Likelihood</h3><p class="blog-card-excerpt">Not all accounts are equal. Learn how to stack-rank your list using signals that actually predict outcomes.</p><div class="blog-card-meta"><span>27 Mar 2026</span><span class="blog-card-meta-dot">·</span><span>6<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/sales-outreach-not-getting-responses"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Your Sales Outreach Isn&#x27;t Broken. Your Timing Is.</h3><p class="blog-card-excerpt">The message is fine. The list is fine. But if your timing is off, nothing else matters.</p><div class="blog-card-meta"><span>26 Mar 2026</span><span class="blog-card-meta-dot">·</span><span>5<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/how-to-know-when-a-prospect-is-ready-to-buy"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>How to Know When a Prospect Is Ready to Buy (Not Just Interested)</h3><p class="blog-card-excerpt">Interest is not intent. Learn the signals that separate browsers from buyers.</p><div class="blog-card-meta"><span>23 Mar 2026</span><span class="blog-card-meta-dot">·</span><span>6<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-is-subscription-intelligence"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>What Is Subscription Intelligence? Real Buying Signals for B2B GTM</h3><p class="blog-card-excerpt">A GTM primer on Subscription Intelligence - the data layer that uses real subscription events at other companies as direct evidence of buying behaviour.</p><div class="blog-card-meta"><span>19 Mar 2026</span><span class="blog-card-meta-dot">·</span><span>11<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/why-do-qualified-leads-not-close"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Why Qualified Leads Don&#x27;t Close (And How Timing Kills Conversion)</h3><p class="blog-card-excerpt">They fit ICP. They engaged. They vanished. Here is why timing is the missing variable.</p><div class="blog-card-meta"><span>16 Mar 2026</span><span class="blog-card-meta-dot">·</span><span>7<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a>
1<a class="blog-card" href="/blog/timing-intelligence-101-how-gtm-leaders-can-stop-missing-buying-signals"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Timing Intelligence 101: How GTM Leaders Can Stop Missing Buying Signals and Start Acting in Real Time</h3><p class="blog-card-excerpt">The pillar guide to Timing Intelligence for B2B GTM teams: what it is, how it beats intent data, and how to act on buying windows in real time.</p><div class="blog-card-meta"><span>18 Nov 2025</span><span class="blog-card-meta-dot">·</span><span>12<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/timing-beats-volume-why-most-gtm-teams-lose-deals-before-they-even-start"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Timing Beats Volume: Why Most GTM Teams Lose Deals Before They Even Start</h3><p class="blog-card-excerpt">More activity does not mean more pipeline. Here is why timing trumps volume every time.</p><div class="blog-card-meta"><span>30 Oct 2025</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/crm-propensity-model-data-points-for-b2b-saas"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>How Propensity Modelling Transforms B2B SaaS Lead Prioritisation</h3><p class="blog-card-excerpt">Move beyond gut feel. Learn how propensity models help you focus on accounts most likely to convert.</p><div class="blog-card-meta"><span>25 Sept 2025</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/beyond-the-95-5-rule-why-saas-gtm-needs-precision-timing"><span class="blog-card-category" style="background:#eef5fd;color:#066ddb">Timing Intelligence</span><h3>Beyond the 95/5 Rule: Why SaaS GTM Needs Precision Timing</h3><p class="blog-card-excerpt">The 95/5 rule tells you most of your market is not buying. Precision timing tells you who is.</p><div class="blog-card-meta"><span>18 Sept 2025</span><span class="blog-card-meta-dot">·</span><span>10<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/why-customer-success-teams-fail-on-timing-not-effort-and-how-to-fix-it"><span class="blog-card-category" style="background:#f5f3ff;color:#7c3aed">Customer Success</span><h3>Why Customer Success Teams Fail on Timing, Not Effort (And How to Fix It)</h3><p class="blog-card-excerpt">CS teams work hard. But without timing signals, effort gets wasted on accounts that were never at risk - or already gone.</p><div class="blog-card-meta"><span>27 Aug 2025</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/what-is-signal-led-abx-and-why-abm-is-outdated-in-2025"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>What Is Signal-Led ABX and Why ABM Is Outdated in 2025</h3><p class="blog-card-excerpt">ABM was built for a world with less data. Signal-led ABX is built for what we have now.</p><div class="blog-card-meta"><span>22 Aug 2025</span><span class="blog-card-meta-dot">·</span><span>7<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/best-abm-tools"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>The Best ABM Tools for 2026: Build a Smarter, Signal-Led Tech Stack</h3><p class="blog-card-excerpt">A practical guide to the ABM tools worth evaluating - and how to think about your stack.</p><div class="blog-card-meta"><span>6 Feb 2025</span><span class="blog-card-meta-dot">·</span><span>11<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/edesk-partnered-with-marketsizer-to-gain-a-competitive-edge"><span class="blog-card-category" style="background:#eef2f6;color:#64748b">Company News</span><h3>eDesk Partnered with MarketSizer to Gain a Competitive Edge</h3><p class="blog-card-excerpt">How eDesk uses MarketSizer to identify in-market accounts and win more competitive deals.</p><div class="blog-card-meta"><span>22 Jan 2025</span><span class="blog-card-meta-dot">·</span><span>5<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/6-strategies-to-build-high-quality-target-account-lists"><span class="blog-card-category" style="background:#ecfdf5;color:#15803d">Sales Strategy</span><h3>6 Strategies to Build High-Quality Target Account Lists</h3><p class="blog-card-excerpt">Your TAL is only as good as the signals behind it. Here are six ways to build lists that convert.</p><div class="blog-card-meta"><span>14 Nov 2024</span><span class="blog-card-meta-dot">·</span><span>8<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/6-fundraising-lessons-for-founders"><span class="blog-card-category" style="background:#eef2f6;color:#64748b">Company News</span><h3>Startup Fundraising Guide: 6 Lessons Every Founder Should Know</h3><p class="blog-card-excerpt">Hard-won fundraising lessons from the trenches.</p><div class="blog-card-meta"><span>14 Nov 2024</span><span class="blog-card-meta-dot">·</span><span>7<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/6-step-journey-to-product-market-fit"><span class="blog-card-category" style="background:#ecfeff;color:#0e7490">Product Updates</span><h3>How to Find Product-Market Fit (PMF): 6 Steps for Startups</h3><p class="blog-card-excerpt">PMF is not a moment - it is a process. Here is how to navigate it.</p><div class="blog-card-meta"><span>11 Nov 2024</span><span class="blog-card-meta-dot">·</span><span>9<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a><a class="blog-card" href="/blog/marketsizer-set-to-revolutionise-saas-market-intelligence-with-eu1m-pre-seed-funding-round"><span class="blog-card-category" style="background:#eef2f6;color:#64748b">Company News</span><h3>MarketSizer set to revolutionise SaaS market intelligence with €1M pre-seed funding round</h3><p class="blog-card-excerpt">Announcing our €1M pre-seed raise to build the future of subscription intelligence.</p><div class="blog-card-meta"><span>23 Jun 2024</span><span class="blog-card-meta-dot">·</span><span>4<!-- --> min read</span></div><span class="blog-read-link">Read article<svg width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 7h8m-3-3l3 3-3 3"></path></svg></span></a></div></section></div><div class="score-callout"><div class="container"><div class="score-callout-inner rv"><div class="section-label blue" style="justify-content:center">Write for us</div><h3>Got something to add?</h3><p>We publish practitioner writing from sales, marketing, RevOps and customer success teams. 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