https://www.clickboss.ai/_next/static/chunks/8384-75b787ce4206b270.js

1"use strict";(self.webpackChunk_N_E=self.webpackChunk_N_E||[]).push([[8384],{142:function(e,o,t){t.d(o,{Cc:function(){return r},Du:function(){return s},WY:function(){return n},u9:function(){return a}});let s=[{slug:"google-ads",decisions:[{team:"Marketing",q:"Where is our Google Ads budget being wasted?",found:"14 search terms spent $2,310 last month without a single conversion.",decide:"Add them as negatives. Move the budget to campaigns above 3x.",outcome:"Save money",impact:"About $2,300 a month"},{team:"Product",q:"Which of our pages are wasting ad spend?",found:"Ads that send people to your pricing page spent $3,140 last month for 4 conversions. Ads sending people to the demo page spent $2,900 for 41.",decide:"Fix the pricing page, or point those ads at the demo page.",outcome:"Save money",impact:"About $3,000 a month going to a page that doesn't convert"},{team:"Analytics",q:"Do Google Ads conversions match what GA4 recorded?",found:"Google Ads reported 412 conversions last month. GA4 recorded 301 purchases from paid search.",decide:"Look for a duplicate conversion action before trusting ROAS.",outcome:"Save money",impact:"Bids based on 111 fewer phantom conversions"},{team:"Leadership",q:"Are we on track with this month's ad budget?",found:"Spend is pacing to $41,200 against a $36,000 budget, 14% over.",decide:"Trim budgets on the two lowest-ROAS campaigns this month.",outcome:"Save money",impact:"About $5,200 this month"}],categories:["Advertising"],links:{site:"https://ads.google.com",docs:"https://support.google.com/google-ads",privacy:"https://policies.google.com/privacy"},demo:{answer:"Three campaigns spent the most last week with ROAS under 2x. Together they took 41% of spend and returned 18% of conversion value.",rows:[["Brand + Generic Search","$4,120","1.6x"],["PMax, All Products","$3,480","1.4x"],["Display Remarketing","$1,910","0.9x"]],cols:["Campaign","Spend","ROAS"],next:"Cap Display Remarketing and move budget to your two campaigns above 3x."},metrics:["Spend","Impressions","Clicks","CTR","CPC","CPM","Conversions","Conversion value","CPA","ROAS","Conversion rate","Quality Score"],worksWith:["Morning briefing","My Alerts","Audits","Chat"],name:"Google Ads",madeBy:"Google",category:"Advertising",logo:{src:"/assets/icons/google.svg",w:37,h:30},oneLiner:"Spend, CPA and ROAS across every campaign type.",intro:"Connect Google Ads and ClickBoss reads your campaigns every morning: Search, Shopping, Display and Performance Max. It checks spend, CPA and ROAS against your targets and puts what needs you in your 8:30 briefing.",prompts:["Which Google Ads campaigns spent the most last week with the lowest ROAS?","Show me search terms that cost money but never converted this month.","How did CPA move on our top five campaigns compared with last month?"],faqs:[{q:"What Google Ads data does ClickBoss read?",a:["Spend, impressions, clicks, CTR, CPC, CPM, conversions, conversion value, CPA, ROAS, conversion rate and keyword Quality Score, across Search, Shopping, Display and Performance Max campaigns. ClickBoss only reads this data: it never changes your bids, budgets, keywords or campaigns. It reads the numbers each morning and tells you what changed."]},{q:"How does ClickBoss find wasted Google Ads spend?",a:["The ",{label:"Search Term Waste Detector",href:"/features/audits/search-term-waste-detector"}," looks for search terms that spend without converting, and ",{label:"Google Ads Keyword Performance",href:"/features/audits/google-ads-keyword-performance"}," ranks keywords by cost and return. Findings worth acting on appear in your morning briefing, with the search terms, the spend and the numbers behind them."]},{q:"How often does ClickBoss check my Google Ads account?",a:["Every morning, in your project's time zone, it compares yesterday against your targets and recent baseline, then delivers the results in your ",{label:"morning briefing",href:"/morning-briefing"}," at 8:30. When you ask a question in chat, it fetches live data from Google Ads on the spot."]},{q:"How do I connect Google Ads to ClickBoss?",a:["In ClickBoss, open Settings, then Connectors, and choose Google Ads. Sign in with the Google account that manages your ads and approve access. Then pick the ad account for each project. Each project uses one Google Ads account, and ClickBoss only ever reads from it."]}]},{slug:"meta-ads",decisions:[{team:"Marketing",q:"Which Meta creatives are wearing out?",found:"Your retargeting ad set reached a frequency of 4.2, and its click-through rate fell from 1.4% to 0.6% in three weeks.",decide:"Swap in new creative this week and cap frequency at 3.",outcome:"Grow money",impact:"Win back click-through on your best audience"},{team:"Product",q:"Where are Meta shoppers dropping off?",found:"Add-to-carts from Meta rose 12% this week, but checkouts fell 18%.",decide:"The drop is after the cart. Check your checkout first.",outcome:"Grow money",impact:"Recover the shoppers lost at checkout"},{team:"Analytics",q:"Is Meta over-reporting purchases?",found:"Meta claimed 260 purchases last month. GA4 recorded 198 purchases from Meta traffic.",decide:"Set next month's budget on blended MER, not Meta's ROAS.",outcome:"Save money",impact:"62 purchases you weren't really getting"},{team:"Leadership",q:"What is our real return across all ad spend?",found:"Blended MER was 3.1x last month, against a 3.6x target.",decide:"Hold new spend until MER is back above target.",outcome:"Save money",impact:"Every new dollar earns at least your target"}],categories:["Advertising"],links:{site:"https://www.facebook.com/business/ads",docs:"https://www.facebook.com/business/help",privacy:"https://www.facebook.com/privacy/policy"},demo:{answer:"Two ad sets passed a frequency of 3 this week, and both lost click-through as frequency rose.",rows:[["Retargeting, 7 days","4.2","0.6%"],["Lookalike 1%, UAE","3.4","0.9%"]],cols:["Ad set","Frequency","CTR"],next:"Refresh the creative on Retargeting first. Its CTR has halved since frequency passed 3."},metrics:["Spend","Impressions","Reach","Frequency","Clicks","CTR","CPC","CPM","Purchases","Purchase value","CPA","ROAS","Add to cart","Checkouts","Video views","Engagement"],worksWith:["Morning briefing","My Alerts","Audits","Chat"],name:"Meta Ads",madeBy:"Meta",category:"Advertising",logo:{src:"/assets/icons/meta-icon.svg",w:45,h:30},oneLiner:"Facebook and Instagram campaigns, creative and frequency.",intro:"Connect Meta Ads and ClickBoss reads your Facebook and Instagram campaigns every morning. It checks spend, CPA and ROAS against your targets, watches frequency for tired creative, and puts what needs you in your 8:30 briefing.",prompts:["Which Meta ad sets have frequency above 3 this week?","Compare ROAS by campaign for the last 14 days and flag the bottom three.","Which creatives drove the most purchases last month?"],faqs:[{q:"What Meta Ads data does ClickBoss read?",a:["Spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, purchases, purchase value, CPA, ROAS, add to cart, checkouts, video views and engagement, by campaign, ad set and ad. It covers Facebook and Instagram placements together, and access is read-only, so nothing in your account changes."]},{q:"Can ClickBoss spot creative fatigue on Meta?",a:["Yes. The ",{label:"Ad Frequency Monitor",href:"/features/audits/ad-frequency-monitor"}," watches how often people see your ads, and ",{label:"Meta Ad Creative Performance",href:"/features/audits/meta-ad-creative-performance"}," compares creatives on spend and results. When frequency climbs while engagement drops, it shows up in your morning briefing, so you can refresh the ad before results slide."]},{q:"How does ClickBoss calculate ROAS for Meta campaigns?",a:["It divides the purchase value Meta reports by your spend, for each campaign and across the account. For the business view it also works out MER, your total revenue divided by total ad spend, so you see both the platform's number and the real one."]},{q:"How do I connect Meta Ads to ClickBoss?",a:["In ClickBoss, open Settings, then Connectors, and choose Meta Ads. Sign in with the Facebook account that has access to your Business Manager and approve read-only access. Then pick the ad account for each project. Each project uses one Meta ad account, and you can disconnect it any time."]}]},{slug:"google-analytics",decisions:[{team:"Marketing",q:"Which channel should get more budget?",found:"Email converts at 4.8% of sessions. Paid social converts at 0.9%.",decide:"Grow the email list before you add budget to paid social.",outcome:"Grow money",impact:"More revenue from the channel that converts best"},{team:"Product",q:"Which landing pages lose visitors?",found:"Your pricing page has a 71% bounce rate on mobile, against 38% on desktop.",decide:"Fix the mobile pricing layout before any new traffic goes to it.",outcome:"Grow money",impact:"Stop losing seven in ten mobile visitors"},{team:"Analytics",q:"Is our tracking healthy?",found:"Purchases dropped to zero on Tuesday while sessions held steady.",decide:"Fix the purchase tag. Tuesday's revenue is missing until you do.",outcome:"Save time",impact:"Caught the same morning, not at month end"},{team:"Leadership",q:"Will we hit this month's revenue target?",found:"Revenue is pacing to $182,000 against a $200,000 target, 9% short with ten days left.",decide:"Shift budget this week to the channels returning above target.",outcome:"Grow money",impact:"Close an $18,000 gap while there is time"}],categories:["Analytics"],links:{site:"https://marketingplatform.google.com/about/analytics/",docs:"https://support.google.com/analytics",privacy:"https://policies.google.com/privacy"}

1,demo:{answer:"Paid Search and Organic Search drove 68% of last month's revenue. Email converted best per session.",rows:[["Paid Search","$48,200","2.9%"],["Organic Search","$31,600","2.1%"],["Email","$12,400","4.8%"]],cols:["Channel","Revenue","Conv. rate"],next:"Email converts best but brings few sessions. A larger list is the cheapest growth here."},metrics:["Sessions","Users","New users","Returning users","Pageviews","Bounce rate","Engagement rate","Session duration","Conversions","Revenue","Average order value","Channel"],worksWith:["Morning briefing","My Alerts","Audits","Chat"],name:"Google Analytics",madeBy:"Google",category:"Analytics",logo:{src:"/assets/icons/analytics.svg",w:30,h:30},oneLiner:"Sessions, conversions and revenue from your GA4 property.",intro:"Connect Google Analytics and ClickBoss reads your GA4 property every morning: traffic, engagement, conversions and revenue by channel. Matched with your ad spend, it shows what your marketing really returns.",prompts:["Which channels drove the most revenue last month?","Why did sessions drop on Tuesday?","Show bounce rate by landing page for the last 30 days."],faqs:[{q:"What Google Analytics data does ClickBoss read?",a:["Sessions, users, new and returning users, pageviews, bounce rate, engagement rate, session duration, conversions, revenue and average order value, broken down by channel, source and landing page. It reads from your GA4 property with read-only access and needs no extra tagging or custom setup."]},{q:"How does ClickBoss use GA4 with my ad data?",a:["It puts GA4 revenue next to your Google Ads and Meta spend to work out MER, the return on all your marketing. Your project also uses GA4's time zone, so every daily number, including your ",{label:"morning briefing",href:"/morning-briefing"},", lines up with the reports you know."]},{q:"Can ClickBoss find pages that lose visitors?",a:["Yes. The ",{label:"Bounce Rate & Engagement Audit",href:"/features/audits/bounce-rate-engagement-audit"}," finds pages and channels where visitors leave without engaging, and ",{label:"Traffic Source Performance",href:"/features/audits/traffic-source-performance"}," shows which sources bring visits that convert. Both work straight from your GA4 data, so you can fix the page or move budget to the sources that pay."]},{q:"How do I connect Google Analytics to ClickBoss?",a:["In ClickBoss, open Settings, then Connectors, and choose Google Analytics. Sign in with the Google account that can view your GA4 property and approve read-only access. Then pick the property for each project. ClickBoss takes its reporting time zone from that property automatically."]}]},{slug:"hubspot",decisions:[{team:"Marketing",q:"Are our leads turning into MQLs?",found:"142 contacts became MQLs this month, up from 118 last month.",decide:"Keep those campaigns, and check MQL to SQL before adding budget.",outcome:"Grow money",impact:"24 more MQLs than last month"},{team:"Product",q:"Where do new signups stall?",found:"38% of this month's new contacts are still at Lead after 14 days, up from 22% last month.",decide:"Review the onboarding emails and signup form that feed them.",outcome:"Grow money",impact:"More signups reach a sales conversation"},{team:"Sales",q:"Which deals are stuck?",found:"11 open deals worth $86,000 have not been updated in 30 days.",decide:"Review them with owners this week and close the dead ones.",outcome:"Grow money",impact:"$86,000 of pipeline back in motion"},{team:"Leadership",q:"How does our pipeline look by stage?",found:"$412,000 is open, with 38% sitting in Proposal.",decide:"Push the Proposal deals before you add new leads at the top.",outcome:"Save time",impact:"Pipeline review in one question"}],categories:["CRM"],links:{site:"https://www.hubspot.com",docs:"https://knowledge.hubspot.com",privacy:"https://legal.hubspot.com/privacy-policy"},demo:{answer:"142 contacts moved from lead to MQL this month, up from 118 last month.",rows:[["Week 1","29"],["Week 2","34"],["Week 3","38"],["Week 4","41"]],cols:["Week","New MQLs"],next:"MQLs grew every week. Check how many became SQLs before you add budget."},metrics:["Contacts","Lifecycle stage","Leads","MQLs","SQLs","Deals","Deal stage","Companies","Owners"],worksWith:["Audits","Chat"],name:"HubSpot",madeBy:"HubSpot",category:"CRM",logo:{src:"/assets/icons/hubspot.svg",w:30,h:30},oneLiner:"Leads, lifecycle stages and deal pipeline, answered in chat.",intro:"Connect HubSpot and ask ClickBoss about your CRM in plain words: how many leads became MQLs, which deals are stuck, how the pipeline looks by stage. The HubSpot Pipeline Health audit checks it on demand.",prompts:["How many contacts moved from lead to MQL this month?","Which open deals haven't moved stage in 30 days?","Show our pipeline value by deal stage."],faqs:[{q:"What HubSpot data does ClickBoss read?",a:["Contacts and their lifecycle stages, such as lead, MQL and SQL, plus deals and deal stages, companies and owners. Access is read-only through HubSpot's CRM permissions, so ClickBoss never edits records. It answers questions about this data in chat and through its pipeline audit."]},{q:"Does HubSpot data appear in my morning briefing?",a:["Not yet. Today HubSpot works through chat and audits: ask a question and ClickBoss pulls the live numbers, or run the ",{label:"HubSpot Pipeline Health",href:"/features/audits/hubspot-pipeline-health"}," audit. Your 8:30 briefing covers your ad platforms and Google Analytics, and HubSpot answers come whenever you ask."]},{q:"Which HubSpot account does ClickBoss use?",a:["When you connect, you sign in to HubSpot and approve access, then pick the portal you want ClickBoss to read. Each ClickBoss project uses one HubSpot portal. If you run more than one portal, connect each one to its own project."]},{q:"How do I connect HubSpot to ClickBoss?",a:["In ClickBoss, open Settings, then Connectors, and choose HubSpot. Sign in with a HubSpot user who can view your CRM, approve read-only access, and pick your portal. Then ask your first question in chat, for example how many leads became MQLs this month."]}]},{slug:"shopify",decisions:[{team:"Marketing",q:"What is our true return on ad spend?",found:"Store revenue divided by Google Ads and Meta spend gives an MER of 3.4x.",decide:"Use MER, not each platform's ROAS, to split next month's budget.",outcome:"Save money",impact:"Budget based on sales that really happened"},{team:"Product",q:"Which products bring in the most revenue?",found:"Three products made 46% of last month's revenue.",decide:"Feature them in ads and on the homepage.",outcome:"Grow money",impact:"Spend behind what already sells"},{team:"Analytics",q:"Does GA4 revenue match what Shopify recorded?",found:"GA4 recorded $171,000 last month. Shopify recorded $198,000, 14% more.",decide:"Fix GA4 purchase tracking before trusting channel revenue.",outcome:"Save money",impact:"Budget split on all $198,000, not 86% of it"},{team:"Leadership",q:"Will we hit this month's revenue target?",found:"Store revenue is pacing to $214,000 against a $200,000 target.",decide:"Hold spend steady. You are on track.",outcome:"Save time",impact:"Your target, checked every morning"}],categories:["Ecommerce"],links:{site:"https://www.shopify.com",docs:"https://help.shopify.com",privacy:"https://www.shopify.com/legal/privacy"},demo:{answer:"Yesterday's revenue was $8,940 from 112 orders, 6% above the same day last week.",rows:[["Revenue","$8,940","+6%"],["Orders","112","+4%"],["Average order value","$79.82","+2%"]],cols:["Metric","Yesterday","vs last week"],next:"Revenue is on pace for your monthly target."},metrics:["Orders","Revenue","Average order value","Order line items","Payment status","Fulfillment status","Products","Product type","Vendor","Variants and prices","Inventory"],worksWith:["Morning briefing","Audits","Chat"],name:"Shopify",madeBy:"Shopify",category:"Ecommerce",comingSoon:!0,logo:{src:"/assets/icons/shopify.svg",w:27,h:30},oneLiner:"Orders and revenue as your source of truth.",intro:"Connect Shopify and your store's orders and revenue become the source of truth for your briefing, your targets and your MER. ClickBoss installs as an app from the Shopify App Store.",prompts:["How much revenue did we make yesterday compared with last week?","What is our average order value this month?","Which products brought in the most revenue last month?"],faqs:[{q:"How do I connect Shopify to ClickBoss?",a:["Install the ClickBoss app from the Shopify App Store and approve read-only access to orders, products and analytics. Then pick the ClickBoss project the store belongs to. Your orders and revenue start feeding your briefing, your targets and your MER from the next morning."]},{q:"What Shopify data will ClickBoss read?",a:["Orders, revenue and average order value every day, plus products, variants, prices, inventory and order details when you ask in chat. Access is read-only, to orders, products and analytics only, so no customer data. Refunded orders are left out of revenue, and ClickBoss never edits anything in your store."]},{q:"Why use Shopify revenue instead of ad platform numbers?",a:["Ad platforms each claim credit for the same sale, so their revenue adds up to more than you made. Shopify records each order once. ClickBoss uses it as the source of truth for your targets, your ",{label:"morning briefing",href:"/morning-briefing"}," and your MER."]},{q:"Can I connect more than one Shopify store?",a:["Yes. Each ClickBoss project connects to one store, so connect each store to its own project. That keeps every store's revenue, targets and briefing separate, which is what you want when your stores sell in different markets, run on different budgets or report in different currencies."]}]}],a=[{name:"Google Tag Manager",category:"Analytics",categories:["Analytics"],logo:{src:"/assets/icons/gtm.svg",w:30,h:30}},{name:"Klaviyo",category:"Email",categories:["Email"],logo:{src:"/assets/icons/klaviyo.svg",w:30,h:30}},{name:"TikTok Ads",category:"Advertising",categories:["Advertising"],logo:{src:"/assets/icons/tiktok.png",w:30,h:30}},{name:"Snapchat Ads",category:"Advertising",categories:["Advertising"],logo:{src:"/assets/icons/snapchat.png",w:30,h:30}},{name:"LinkedIn Ads",category:"Advertising",categories:["Advertising"],logo:{src:"/assets/icons/linkedin.svg",w:30,h:30}},{name:"Pinterest Ads",category:"Advertising",categories:["Advertising"],logo:{src:"/assets/icons/pinterest.svg",w:30,h:30}}],n=e=>s.find(o=>o.slug===e)||null,r=e=>e.toLowerCase().replace(/\s+/g,"-").replace(/[^a-z0-9-]/g,"");"https://api.clickboss.ai".replace(/\/$/,"")},8384:function(e,o,t){t.d(o,{AH:function(){return n},GD:function(){return h},XQ:function(){return i},_o:function(){return c},z6:function(){return r}});var s=t(142);let a={"Facebook Ads":"meta-ads","Meta Ads":"meta-ads",Meta:"meta-ads",GA4:"google-analytics"},n=e=>e?a[e]||(0,s.Cc)(e):null,r=e=>(0,s.WY)(n(e)),i=(e,o)=>(e||[]).find(e=>n(null==e?void 0:e.name)===o)||null,c=e=>s.Du.some(o=>o.slug===e),d=new Set(["Quality Score"]),h=function(){let e=arguments.length>0&&void 0!==arguments[0]?arguments[0]:[];return e.map((e,o)=>0===o||d.has(e)||/[A-Z]{2,}/.test(e)?e:e.toLowerCase()).join(", ")}}}]);