PageSourceSearch

https://www.customerslens.ai/resources

html customerslens.ai collected 2026-10-05 14:06:13 UTC 87,495 bytes, 1 lines download raw bytes

1<!DOCTYPE html><html data-dpl-id="dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" lang="en" class="light h-full __variable_754746"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5, user-scalable=yes"/><link rel="preload" href="/_next/static/media/58996b2c7c2eb314-s.p.ttf?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" as="font" crossorigin="" type="font/ttf"/><link rel="preload" href="/_next/static/media/cc27cf3ff100ea21-s.p.ttf?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" as="font" crossorigin="" type="font/ttf"/><link rel="stylesheet" href="/_next/static/css/d0a08c993177632d.css?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/66dd03f801118852.css?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-dba8bf8ced5e4722.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3"/>
1<script src="/_next/static/chunks/4bd1b696-df4c0fb946159b6a.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/3794-c9e24b0c788c0db5.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/main-app-51e6280ff18d3220.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/1858-ed6230ca581260ba.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/app/(public)/resources/layout-471673f357b037d7.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/53c13509-f0f8b175ee15cdd8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/8409-91eb5fc22d4b1126.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/6043-5b1865503a023a6c.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/8500-f62a38ff68ab7f42.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/4974-68fcdf40bc221fd0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/8437-34b553fdebc3c29f.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/8642-1d6f960236ce4f56.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/6330-28058b269a84faa2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/7760-2f5a0106cc52e8cd.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/3546-11f4f444cc923e81.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/8456-583f239902f963a8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/5578-6d6c7f9be908b3ff.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/3931-d0882d8df44626f0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/1466-bcc29e2eba6c84d6.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/355-bced4c376671f043.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/4008-24e2476e1c08dda0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/611-44c37820fbd09831.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/7898-3791241e4e84bd30.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/6772-1b35eb96572f5308.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/676-2ae0c7b57285c281.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/app/page-9e9c409f1f5c8450.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/6848-22dd3cae7404ae91.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/5535-ea50fcd22aa77372.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/app/(public)/resources/page-6f75c87e4a3915d5.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/2133-5a3d6b8648a70f00.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="/_next/static/chunks/app/layout-c8d2761630f7570d.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" async=""></script>
1<script src="https://clerk.customerslens.ai/npm/@clerk/clerk-js@5/dist/clerk.browser.js" data-clerk-js-script="true" async="" crossorigin="anonymous" data-clerk-publishable-key="pk_live_Y2xlcmsuY3VzdG9tZXJzbGVucy5haSQ"></script>
1<meta name="next-size-adjust" content=""/><title>Customers Lens</title><meta name="description" content="Generated by create next app"/><link rel="icon" href="/favicon.ico?603d046c9a6fdfbb" type="image/x-icon" sizes="16x16"/><link rel="icon" href="/favicon.png"/>
1<script src="/_next/static/chunks/polyfills-42372ed130431b0a.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" noModule=""></script>
1</head><body class="h-full"><div hidden=""><!--$--><!--/$--></div><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$-->
vendor: 67 bytes, line 1
1<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
1GTM-WWVB65V2
vendor: 82 bytes, line 1
1" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
1<div class="h-full "><div class="flex min-h-screen w-full flex-col bg-slate-50"><header class=" sticky top-0 z-50 w-full transition-all duration-200 bg-white"><div class="px-5 md:px-0 publicPageContainer flex flex-wrap items-center justify-between gap-2 py-2"><div class=" "><img alt="Logo" loading="lazy" width="220" height="30" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fcl_logo.png&amp;w=256&amp;q=75&amp;dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3 1x, /_next/image?url=%2Fcl_logo.png&amp;w=640&amp;q=75&amp;dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3 2x" src="/_next/image?url=%2Fcl_logo.png&amp;w=640&amp;q=75&amp;dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3"/><p class="text-public-muted-foreground text-xs md:w-[300px] mt-1.5">Discover. Decide. Deliver What Matters.</p></div><nav class="hidden md:flex items-center gap-8"><a class="text-sm font-medium hover:no-underline hover:text-blue-700 transition" href="/">Home</a><nav aria-label="Main" data-orientation="horizontal" dir="ltr" class="relative z-10 flex max-w-max flex-1 items-center justify-center"><div style="position:relative"><ul data-orientation="horizontal" class="group flex flex-1 list-none items-center justify-center space-x-1" dir="ltr"><li><button id="radix-_R_2j5tknb_-trigger-radix-_R_qj5tknb_" data-state="closed" aria-expanded="false" aria-controls="radix-_R_2j5tknb_-content-radix-_R_qj5tknb_" class="group inline-flex h-9 w-max items-center justify-center rounded-md px-4 py-2 focus:outline-none disabled:pointer-events-none disabled:opacity-50 group text-sm font-medium hover:text-blue-700 transition bg-transparent" data-radix-collection-item="">Use Cases<!-- --> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down relative top-[1px] ml-1 h-3 w-3 transition duration-300 group-data-[state=open]:rotate-180" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></li></ul></div><div class="absolute left-0 top-full flex justify-center"></div></nav><a class="text-sm font-medium hover:no-underline hover:text-blue-700 transition" href="/pricing">Pricing</a><a class="text-sm font-medium hover:no-underline hover:text-blue-700 transition" href="/resources">Resources</a></nav><div class="flex items-center gap-4"><div class="hidden md:flex items-center gap-4 min-w-[170px]"><div class="flex gap-5"></div></div><button type="button" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_2r5tknb_" data-state="closed" data-slot="drawer-trigger" class="md:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu h-6 w-6 text-blue-700"><line x1="4" x2="20" y1="12" y2="12"></line><line x1="4" x2="20" y1="6" y2="6"></line><line x1="4" x2="20" y1="18" y2="18"></line></svg><span class="sr-only">Open menu</span></button></div></div></header><div class="flex-1"><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><div>Loading...</div><!--/$--><!--$--><!--/$--></div><footer class="  pt-12 pb-4 bg-white"><div class="publicPageContainer px-5 md:px-0"><div class="grid grid-cols-2 md:grid-cols-[7fr_2fr_2fr_3fr_7fr] gap-8 md:gap-12 mb-10"><div class="col-span-2 md:col-span-1"><div class="mb-2 "><img alt="Logo" loading="lazy" width="180" height="30" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fcl_logo.png&amp;w=256&amp;q=75&amp;dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3 1x, /_next/image?url=%2Fcl_logo.png&amp;w=384&amp;q=75&amp;dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3 2x" src="/_next/image?url=%2Fcl_logo.png&amp;w=384&amp;q=75&amp;dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3"/></div><p class="text-public-muted-foreground text-sm mb-4 md:w-[300px]">Discover. Decide. Deliver What Matters.</p><div class="flex gap-4"><a target="_blank" href="https://www.linkedin.com/company/customers-lens"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 448 512" height="18" width="18" xmlns="http://www.w3.org/2000/svg"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg></a><a target="_blank" href="https://www.reddit.com/r/CustomersLens/"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M0 256C0 114.6 114.6 0 256 0S512 114.6 512 256s-114.6 256-256 256L37.1 512c-13.7 0-20.5-16.5-10.9-26.2L75 437C28.7 390.7 0 326.7 0 256zM349.6 153.6c23.6 0 42.7-19.1 42.7-42.7s-19.1-42.7-42.7-42.7c-20.6 0-37.8 14.6-41.8 34c-34.5 3.7-61.4 33-61.4 68.4l0 .2c-37.5 1.6-71.8 12.3-99 29.1c-10.1-7.8-22.8-12.5-36.5-12.5c-33 0-59.8 26.8-59.8 59.8c0 24 14.1 44.6 34.4 54.1c2 69.4 77.6 125.2 170.6 125.2s168.7-55.9 170.6-125.3c20.2-9.6 34.1-30.2 34.1-54c0-33-26.8-59.8-59.8-59.8c-13.7 0-26.3 4.6-36.4 12.4c-27.4-17-62.1-27.7-100-29.1l0-.2c0-25.4 18.9-46.5 43.4-49.9l0 0c4.4 18.8 21.3 32.8 41.5 32.8zM177.1 246.9c16.7 0 29.5 17.6 28.5 39.3s-13.5 29.6-30.3 29.6s-31.4-8.8-30.4-30.5s15.4-38.3 32.1-38.3zm190.1 38.3c1 21.7-13.7 30.5-30.4 30.5s-29.3-7.9-30.3-29.6c-1-21.7 11.8-39.3 28.5-39.3s31.2 16.6 32.1 38.3zm-48.1 56.7c-10.3 24.6-34.6 41.9-63 41.9s-52.7-17.3-63-41.9c-1.2-2.9 .8-6.2 3.9-6.5c18.4-1.9 38.3-2.9 59.1-2.9s40.7 1 59.1 2.9c3.1 .3 5.1 3.6 3.9 6.5z"></path></svg></a><a target="_blank" href="https://www.x.com/customerslens"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"></path></svg></a></div></div><div><h4 class="text-sm font-semibold mb-4">Product</h4><ul class="space-y-2 text-sm"><li><a href="#features">Features</a></li><li><a target="_blank" href="https://customers-lens.canny.io/changelog">Change Log</a></li></ul></div><div><h4 class="text-sm font-semibold mb-4">Use Cases</h4><ul class="space-y-2 text-sm"><li><a href="/use-cases#founders">For Founders</a></li><li><a href="/use-cases#accelerators">For Accelerators</a></li><li><a href="/use-cases#i-corps">For NSF I-Corps</a></li></ul></div><div><h4 class="text-sm font-semibold mb-4">Resources</h4><ul class="space-y-2 text-sm"><li><a href="/resources?category=customer-discovery&amp;subcategory=user-interviews">Customer Discovery</a></li><li><a href="/resources?category=b2b-sales&amp;subcategory=sales-strategy">B2B Sales Strategy</a></li><li><a href="/resources?category=business-modeling-strategy&amp;subcategory=business-model-canvas">Business Modeling &amp; Strategy</a></li><li><a href="/resources?category=product-management&amp;subcategory=product-development">Innovation &amp; Product Management</a></li></ul></div><div></div></div></div><div class="publicPageContainer px-5 md:px-0 flex flex-col md:flex-row justify-between items-center text-xs text-public-muted-foreground"><div class="mb-4 md:mb-0">© <!-- -->2026<!-- --> Customers Lens. All rights reserved.</div><div class="flex gap-6"><a class="hover:text-public-foreground transition" href="/terms">Terms</a><a class="hover:text-public-foreground transition" href="/privacy">Privacy</a><a class="hover:text-public-foreground transition" href="/cookies">Cookies</a><a class="hover:text-public-foreground transition" href="/disclaimer">Disclaimer</a></div></div></footer></div>
1<section aria-label="Notifications alt+T" tabindex="-1" aria-live="polite" aria-relevant="additions text" aria-atomic="false"></section></div><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$-->
1<script src="/_next/static/chunks/webpack-dba8bf8ced5e4722.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3" id="_R_" async=""></script>
1<script>(self.__next_f=self.__next_f||[]).push([0])</script>
1<script>self.__next_f.push([1,"1:\"$Sreact.fragment\"\n4:I[78616,[],\"ClientSegmentRoot\"]\n5:I[11062,[\"1858\",\"static/chunks/1858-ed6230ca581260ba.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"1026\",\"static/chunks/app/(public)/resources/layout-471673f357b037d7.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"default\"]\n6:I[57121,[],\"\"]\n7:I[74581,[],\"\"]\na:I[90484,[],\"OutletBoundary\"]\nb:\"$Sreact.suspense\"\nd:I[90484,[],\"ViewportBoundary\"]\nf:I[90484,[],\"MetadataBoundary\"]\n11:I[27123,[],\"default\",1]\n:HL[\"/_next/static/media/58996b2c7c2eb314-s.p.ttf?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/ttf\"}]\n:HL[\"/_next/static/media/cc27cf3ff100ea21-s.p.ttf?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/ttf\"}]\n:HL[\"/_next/static/css/d0a08c993177632d.css?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"style\"]\n:HL[\"/_next/static/css/66dd03f801118852.css?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"style\"]\n"])</script>
1<script>self.__next_f.push([1,"0:{\"P\":null,\"c\":[\"\",\"resources\"],\"q\":\"\",\"i\":false,\"f\":[[[\"\",{\"children\":[\"(public)\",{\"children\":[\"resources\",{\"children\":[\"__PAGE__\",{}]}]}]},\"$undefined\",\"$undefined\",16],[[\"$\",\"$1\",\"c\",{\"children\":[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d0a08c993177632d.css?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/66dd03f801118852.css?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}]],\"$L2\"]}],{\"children\":[[\"$\",\"$1\",\"c\",{\"children\":[null,\"$L3\"]}],{\"children\":[[\"$\",\"$1\",\"c\",{\"children\":[null,[\"$\",\"$L4\",null,{\"Component\":\"$5\",\"slots\":{\"children\":[\"$\",\"$L6\",null,{\"parallelRouterKey\":\"children\",\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L7\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]},\"serverProvidedParams\":{\"params\":{},\"promises\":[\"$@8\"]}}]]}],{\"children\":[[\"$\",\"$1\",\"c\",{\"children\":[\"$L9\",null,[\"$\",\"$La\",null,{\"children\":[\"$\",\"$b\",null,{\"name\":\"Next.MetadataOutlet\",\"children\":\"$@c\"}]}]]}],{},null,false,null]},null,false,null]},null,false,null]},null,false,null],[\"$\",\"$1\",\"h\",{\"children\":[null,[\"$\",\"$Ld\",null,{\"children\":\"$Le\"}],[\"$\",\"div\",null,{\"hidden\":true,\"children\":[\"$\",\"$Lf\",null,{\"children\":[\"$\",\"$b\",null,{\"name\":\"Next.Metadata\",\"children\":\"$L10\"}]}]}],[\"$\",\"meta\",null,{\"name\":\"next-size-adjust\",\"content\":\"\"}]]}],false]],\"m\":\"$undefined\",\"G\":[\"$11\",[]],\"S\":true,\"h\":null,\"s\":\"$undefined\",\"l\":\"$undefined\",\"p\":\"$undefined\",\"d\":\"$undefined\"}\n"])</script>
1<script>self.__next_f.push([1,"12:I[66772,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6446\",\"static/chunks/53c13509-f0f8b175ee15cdd8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8409\",\"static/chunks/8409-91eb5fc22d4b1126.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6043\",\"static/chunks/6043-5b1865503a023a6c.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8500\",\"static/chunks/8500-f62a38ff68ab7f42.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4974\",\"static/chunks/4974-68fcdf40bc221fd0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8437\",\"static/chunks/8437-34b553fdebc3c29f.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8642\",\"static/chunks/8642-1d6f960236ce4f56.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6330\",\"static/chunks/6330-28058b269a84faa2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7760\",\"static/chunks/7760-2f5a0106cc52e8cd.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"3546\",\"static/chunks/3546-11f4f444cc923e81.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8456\",\"static/chunks/8456-583f239902f963a8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"5578\",\"static/chunks/5578-6d6c7f9be908b3ff.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"3931\",\"static/chunks/3931-d0882d8df44626f0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"1466\",\"static/chunks/1466-bcc29e2eba6c84d6.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"355\",\"static/chunks/355-bced4c376671f043.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4008\",\"static/chunks/4008-24e2476e1c08dda0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"611\",\"static/chunks/611-44c37820fbd09831.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7898\",\"static/chunks/7898-3791241e4e84bd30.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6772\",\"static/chunks/6772-1b35eb96572f5308.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"676\",\"static/chunks/676-2ae0c7b57285c281.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8974\",\"static/chunks/app/page-9e9c409f1f5c8450.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"default\"]\n"])</script>
1<script>self.__next_f.push([1,"13:I[38437,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6446\",\"static/chunks/53c13509-f0f8b175ee15cdd8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8409\",\"static/chunks/8409-91eb5fc22d4b1126.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6043\",\"static/chunks/6043-5b1865503a023a6c.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8500\",\"static/chunks/8500-f62a38ff68ab7f42.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4974\",\"static/chunks/4974-68fcdf40bc221fd0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8437\",\"static/chunks/8437-34b553fdebc3c29f.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8642\",\"static/chunks/8642-1d6f960236ce4f56.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6330\",\"static/chunks/6330-28058b269a84faa2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7760\",\"static/chunks/7760-2f5a0106cc52e8cd.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"3546\",\"static/chunks/3546-11f4f444cc923e81.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8456\",\"static/chunks/8456-583f239902f963a8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"5578\",\"static/chunks/5578-6d6c7f9be908b3ff.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"3931\",\"static/chunks/3931-d0882d8df44626f0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"1466\",\"static/chunks/1466-bcc29e2eba6c84d6.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"355\",\"static/chunks/355-bced4c376671f043.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4008\",\"static/chunks/4008-24e2476e1c08dda0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"611\",\"static/chunks/611-44c37820fbd09831.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7898\",\"static/chunks/7898-3791241e4e84bd30.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6772\",\"static/chunks/6772-1b35eb96572f5308.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"676\",\"static/chunks/676-2ae0c7b57285c281.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8974\",\"static/chunks/app/page-9e9c409f1f5c8450.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"Image\"]\n"])</script>
1<script>self.__next_f.push([1,"14:I[98500,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6446\",\"static/chunks/53c13509-f0f8b175ee15cdd8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8409\",\"static/chunks/8409-91eb5fc22d4b1126.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6043\",\"static/chunks/6043-5b1865503a023a6c.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8500\",\"static/chunks/8500-f62a38ff68ab7f42.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4974\",\"static/chunks/4974-68fcdf40bc221fd0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8437\",\"static/chunks/8437-34b553fdebc3c29f.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8642\",\"static/chunks/8642-1d6f960236ce4f56.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6330\",\"static/chunks/6330-28058b269a84faa2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7760\",\"static/chunks/7760-2f5a0106cc52e8cd.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"3546\",\"static/chunks/3546-11f4f444cc923e81.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8456\",\"static/chunks/8456-583f239902f963a8.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"5578\",\"static/chunks/5578-6d6c7f9be908b3ff.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"3931\",\"static/chunks/3931-d0882d8df44626f0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"1466\",\"static/chunks/1466-bcc29e2eba6c84d6.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"355\",\"static/chunks/355-bced4c376671f043.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4008\",\"static/chunks/4008-24e2476e1c08dda0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"611\",\"static/chunks/611-44c37820fbd09831.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7898\",\"static/chunks/7898-3791241e4e84bd30.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6772\",\"static/chunks/6772-1b35eb96572f5308.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"676\",\"static/chunks/676-2ae0c7b57285c281.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8974\",\"static/chunks/app/page-9e9c409f1f5c8450.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"\"]\n"])</script>
1<script>self.__next_f.push([1,"3:[\"$\",\"div\",null,{\"className\":\"flex min-h-screen w-full flex-col bg-slate-50\",\"children\":[[\"$\",\"$L12\",null,{}],[\"$\",\"div\",null,{\"className\":\"flex-1\",\"children\":[\"$\",\"$L6\",null,{\"parallelRouterKey\":\"children\",\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L7\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":404}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],[]],\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"  pt-12 pb-4 bg-white\",\"children\":[[\"$\",\"div\",null,{\"className\":\"publicPageContainer px-5 md:px-0\",\"children\":[\"$\",\"div\",null,{\"className\":\"grid grid-cols-2 md:grid-cols-[7fr_2fr_2fr_3fr_7fr] gap-8 md:gap-12 mb-10\",\"children\":[[\"$\",\"div\",null,{\"className\":\"col-span-2 md:col-span-1\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-2 \",\"children\":[\"$\",\"$L13\",null,{\"src\":\"/cl_logo.png\",\"alt\":\"Logo\",\"width\":180,\"height\":30}]}],[\"$\",\"p\",null,{\"className\":\"text-public-muted-foreground text-sm mb-4 md:w-[300px]\",\"children\":\"Discover. Decide. Deliver What Matters.\"}],[\"$\",\"div\",null,{\"className\":\"flex gap-4\",\"children\":[[\"$\",\"$L14\",null,{\"href\":\"https://www.linkedin.com/company/customers-lens\",\"target\":\"_blank\",\"children\":[\"$\",\"svg\",null,{\"stroke\":\"currentColor\",\"fill\":\"currentColor\",\"strokeWidth\":\"0\",\"viewBox\":\"0 0 448 512\",\"children\":[\"$undefined\",[[\"$\",\"path\",\"0\",{\"d\":\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\",\"children\":[]}]]],\"className\":\"$undefined\",\"style\":{\"color\":\"$undefined\"},\"height\":18,\"width\":18,\"xmlns\":\"http://www.w3.org/2000/svg\"}]}],[\"$\",\"$L14\",null,{\"href\":\"https://www.reddit.com/r/CustomersLens/\",\"target\":\"_blank\",\"children\":[\"$\",\"svg\",null,{\"stroke\":\"currentColor\",\"fill\":\"currentColor\",\"strokeWidth\":\"0\",\"viewBox\":\"0 0 512 512\",\"children\":[\"$undefined\",[[\"$\",\"path\",\"0\",{\"d\":\"M0 256C0 114.6 114.6 0 256 0S512 114.6 512 256s-114.6 256-256 256L37.1 512c-13.7 0-20.5-16.5-10.9-26.2L75 437C28.7 390.7 0 326.7 0 256zM349.6 153.6c23.6 0 42.7-19.1 42.7-42.7s-19.1-42.7-42.7-42.7c-20.6 0-37.8 14.6-41.8 34c-34.5 3.7-61.4 33-61.4 68.4l0 .2c-37.5 1.6-71.8 12.3-99 29.1c-10.1-7.8-22.8-12.5-36.5-12.5c-33 0-59.8 26.8-59.8 59.8c0 24 14.1 44.6 34.4 54.1c2 69.4 77.6 125.2 170.6 125.2s168.7-55.9 170.6-125.3c20.2-9.6 34.1-30.2 34.1-54c0-33-26.8-59.8-59.8-59.8c-13.7 0-26.3 4.6-36.4 12.4c-27.4-17-62.1-27.7-100-29.1l0-.2c0-25.4 18.9-46.5 43.4-49.9l0 0c4.4 18.8 21.3 32.8 41.5 32.8zM177.1 246.9c16.7 0 29.5 17.6 28.5 39.3s-13.5 29.6-30.3 29.6s-31.4-8.8-30.4-30.5s15.4-38.3 32.1-38.3zm190.1 38.3c1 21.7-13.7 30.5-30.4 30.5s-29.3-7.9-30.3-29.6c-1-21.7 11.8-39.3 28.5-39.3s31.2 16.6 32.1 38.3zm-48.1 56.7c-10.3 24.6-34.6 41.9-63 41.9s-52.7-17.3-63-41.9c-1.2-2.9 .8-6.2 3.9-6.5c18.4-1.9 38.3-2.9 59.1-2.9s40.7 1 59.1 2.9c3.1 .3 5.1 3.6 3.9 6.5z\",\"children\":[]}]]],\"className\":\"$undefined\",\"style\":{\"color\":\"$undefined\"}
1,\"height\":\"1em\",\"width\":\"1em\",\"xmlns\":\"http://www.w3.org/2000/svg\"}]}],\"$L15\"]}]]}],\"$L16\",\"$L17\",\"$L18\",\"$L19\"]}]}],\"$L1a\"]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"8:\"$0:f:0:1:1:children:1:children:0:props:children:1:props:serverProvidedParams:params\"\n"])</script>
1<script>self.__next_f.push([1,"15:[\"$\",\"$L14\",null,{\"href\":\"https://www.x.com/customerslens\",\"target\":\"_blank\",\"children\":[\"$\",\"svg\",null,{\"stroke\":\"currentColor\",\"fill\":\"currentColor\",\"strokeWidth\":\"0\",\"viewBox\":\"0 0 512 512\",\"children\":[\"$undefined\",[[\"$\",\"path\",\"0\",{\"d\":\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\",\"children\":[]}]]],\"className\":\"$undefined\",\"style\":{\"color\":\"$undefined\"},\"height\":\"1em\",\"width\":\"1em\",\"xmlns\":\"http://www.w3.org/2000/svg\"}]}]\n16:[\"$\",\"div\",null,{\"children\":[[\"$\",\"h4\",null,{\"className\":\"text-sm font-semibold mb-4\",\"children\":\"Product\"}],[\"$\",\"ul\",null,{\"className\":\"space-y-2 text-sm\",\"children\":[[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"#features\",\"children\":\"Features\"}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"https://customers-lens.canny.io/changelog\",\"target\":\"_blank\",\"children\":\"Change Log\"}]}]]}]]}]\n17:[\"$\",\"div\",null,{\"children\":[[\"$\",\"h4\",null,{\"className\":\"text-sm font-semibold mb-4\",\"children\":\"Use Cases\"}],[\"$\",\"ul\",null,{\"className\":\"space-y-2 text-sm\",\"children\":[[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"/use-cases#founders\",\"children\":\"For Founders\"}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"/use-cases#accelerators\",\"children\":\"For Accelerators\"}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"/use-cases#i-corps\",\"children\":\"For NSF I-Corps\"}]}]]}]]}]\n18:[\"$\",\"div\",null,{\"children\":[[\"$\",\"h4\",null,{\"className\":\"text-sm font-semibold mb-4\",\"children\":\"Resources\"}],[\"$\",\"ul\",null,{\"className\":\"space-y-2 text-sm\",\"children\":[[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"/resources?category=customer-discovery\u0026subcategory=user-interviews\",\"children\":\"Customer Discovery\"}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"/resources?category=b2b-sales\u0026subcategory=sales-strategy\",\"children\":\"B2B Sales Strategy\"}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"/resources?category=business-modeling-strategy\u0026subcategory=business-model-canvas\",\"children\":\"Business Modeling \u0026 Strategy\"}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"$L14\",null,{\"href\":\"/resources?category=product-management\u0026subcategory=product-development\",\"children\":\"Innovation \u0026 Product Management\"}]}]]}]]}]\n19:[\"$\",\"div\",null,{}]\n1a:[\"$\",\"div\",null,{\"className\":\"publicPageContainer px-5 md:px-0 flex flex-col md:flex-row justify-between items-center text-xs text-public-muted-foreground\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-4 md:mb-0\",\"children\":[\"© \",2026,\" Customers Lens. All rights reserved.\"]}],[\"$\",\"div\",null,{\"className\":\"flex gap-6\",\"children\":[[\"$\",\"$L14\",null,{\"href\":\"/terms\",\"className\":\"hover:text-public-foreground transition\",\"children\":\"Terms\"}],[\"$\",\"$L14\",null,{\"href\":\"/privacy\",\"className\":\"hover:text-public-foreground transition\",\"children\":\"Privacy\"}],[\"$\",\"$L14\",null,{\"href\":\"/cookies\",\"className\":\"hover:text-public-foreground transition\",\"children\":\"Cookies\"}],[\"$\",\"$L14\",null,{\"href\":\"/disclaimer\",\"className\":\"hover:text-public-foreground transition\",\"children\":\"Disclaimer\"}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"1b:I[2268,[\"8409\",\"static/chunks/8409-91eb5fc22d4b1126.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6043\",\"static/chunks/6043-5b1865503a023a6c.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8500\",\"static/chunks/8500-f62a38ff68ab7f42.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"8437\",\"static/chunks/8437-34b553fdebc3c29f.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6848\",\"static/chunks/6848-22dd3cae7404ae91.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"5535\",\"static/chunks/5535-ea50fcd22aa77372.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4008\",\"static/chunks/4008-24e2476e1c08dda0.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4865\",\"static/chunks/app/(public)/resources/page-6f75c87e4a3915d5.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"Blog\"]\n1c:T4987,"])</script>
1<script>self.__next_f.push([1,"\nIf you're building a B2B startup, you've probably heard about value-driven versus price-driven customers. But there's a second dimension that many young founders overlook—and it can make or break your entire sales strategy.\n\nUnderstanding your business model and value proposition is critical, but knowing how to position them in the sales process matters just as much.\n\n## Beyond Value vs. Price: Understanding Sales Formality\n\nWhile most founders focus on whether their customers care about value or price, they miss a critical question: **How formal is the sales process?**\n\nCan you close deals with a handshake, or do you need legal teams and months of negotiations?\n\nThis creates a **two-dimensional framework** with four distinct quadrants that fundamentally change how you need to approach sales.\n\nUnderstanding which quadrant you're operating in determines:\n\n- Your sales cycle length\n- The resources you need\n- Your competitive positioning\n- Your ideal sales team structure\n- Your path to profitability\n\nLet's explore each quadrant in detail.\n\n## The Four Quadrants Explained\n\n### Quadrant 1: Value-Driven \u0026 Formal\n\n**Example Industries:** Aerospace Engineering, Enterprise Software, Medical Devices, Defense Contractors\n\n#### The Reality\n\nIn aerospace, everything is expensive, but the end product delivers enormous long-term value. However, the sales process is highly formal, involving extensive documentation, compliance requirements, and long approval cycles.\n\nThink about selling to Boeing, Lockheed Martin, or major airlines. Yes, they care about value and innovation, but they also have:\n\n- Strict procurement processes\n- Multiple layers of approval\n- Extensive compliance requirements\n- Long-term contract negotiations\n- Rigorous vendor qualification processes\n\n#### What This Means for Your Business\n\n**You need:**\n\n- **Patience:** Sales cycles of 12-24+ months are normal\n- **Legal resources:** Contract negotiation is complex and high-stakes\n- **Ability to navigate complex organizational structures:** Multiple stakeholders, each with formal requirements\n- **Strong documentation:** Technical specifications, compliance certifications, quality assurance\n- **Financial runway:** Long sales cycles require significant capital\n\n**Your competitive advantage comes from:**\n\n- Technical excellence and innovation\n- Proven track record and certifications\n- Deep industry relationships\n- Superior quality and reliability\n- Long-term value creation\n\n**Common mistakes:**\n\n- Underestimating the resources needed for formal sales processes\n- Not building compliance capabilities early enough\n- Focusing only on product while neglecting process\n- Running out of runway before closing initial deals\n\n### Quadrant 2: Price-Driven \u0026 Formal\n\n**Example Industries:** Commodity Chemicals, Automotive Suppliers, Bulk Manufacturing, Commercial Construction Materials\n\n#### The Reality\n\nIn commodity markets, price is king, but the procurement process remains formal. Think automotive suppliers or bulk chemical producers—every cent matters, and every contract is scrutinized.\n\nYour customers know exactly what they need. The specifications are standardized. The question isn't \"What's the value?\" but rather \"What's the best price with acceptable quality?\"\n\nYet despite being price-focused, these industries maintain rigorous procurement processes:\n\n- Formal RFP (Request for Proposal) processes\n- Detailed contract negotiations\n- Quality certifications and audits\n- Volume commitments and delivery schedules\n- Payment terms and penalty clauses\n\n#### What This Means for Your Business\n\n**Your competitive advantage lies in:**\n\n- **Operational efficiency:** Can you deliver at a lower cost?\n- **Cost optimization:** Every efficiency gain translates to competitive advantage\n- **Reliability and consistency:** Meeting specs every time, on time\n- **Scale capabilities:** Can you handle large volumes?\n- **Supply chain excellence:** Logistics and inventory management\n\n**You still need:**\n\n- Formal sales capabilities and processes\n- Contract negotiation skills\n- Quality assurance systems\n- Financial stability to handle large contracts\n\n**Your margins will be:**\n\n- Lower than value-driven quadrants\n- Made up for by volume\n- Depen
1dent on operational excellence\n\n**Common mistakes:**\n\n- Trying to compete on value when buyers only care about price\n- Neglecting the formal sales process because \"it's just about price\"\n- Insufficient focus on operational efficiency\n- Not building scalable systems from day one\n\n### Quadrant 3: Value-Driven \u0026 Informal\n\n**Example Industries:** Custom Home Builders, Boutique Consulting, Creative Agencies, Custom Software Development\n\n#### The Reality\n\nIn this quadrant, customers care deeply about the unique value you deliver, but the sales process is relatively informal. Think custom home builders working with individual clients, or boutique consulting firms solving unique problems.\n\nThe conversation is about:\n\n- Your unique capabilities\n- Creative solutions to specific problems\n- Quality and craftsmanship\n- Personal relationships and trust\n- Customization and flexibility\n\nSales often happen through:\n\n- Personal relationships and referrals\n- Informal pitches and proposals\n- Trust-based agreements\n- Shorter sales cycles with key decision makers\n- Direct access to the economic buyer\n\n#### What This Means for Your Business\n\n**Your competitive advantage comes from:**\n\n- **Unique expertise and capabilities:** What can you do that others can't?\n- **Reputation and relationships:** Your network is your sales engine\n- **Quality of work:** Portfolio and case studies matter enormously\n- **Personal brand:** The founder's expertise and credibility\n- **Flexibility and responsiveness:** Speed and customization\n\n**You need:**\n\n- Strong relationship-building skills\n- Excellent portfolio/case studies\n- Clear differentiation\n- Founder-led sales initially\n- Referral generation systems\n\n**The opportunity:**\n\n- Faster sales cycles than formal quadrants\n- Higher margins than price-driven quadrants\n- More direct access to decision makers\n- Less capital-intensive to start\n\n**Common mistakes:**\n\n- Not investing in reputation building early\n- Failing to systematize what seems \"informal\"\n- Neglecting case studies and portfolio development\n- Not building a referral engine\n\n### Quadrant 4: Price-Driven \u0026 Informal\n\n**Example Industries:** Small Business Services, Local Suppliers, Commodity SaaS, Generic Professional Services\n\n#### The Reality\n\nThis is the most competitive quadrant. Customers are price-sensitive, and the sales process is informal, meaning low barriers to switching.\n\nThink about:\n\n- Basic business services\n- Commodity software tools\n- Generic professional services\n- Local suppliers of standard products\n\nThere's little differentiation, low switching costs, and price transparency. Customers can easily compare options and make quick decisions based primarily on price.\n\n#### What This Means for Your Business\n\n**The challenges:**\n\n- Highest competitive pressure\n- Lowest margins\n- High customer churn risk\n- Constant price pressure\n- Commoditization risk\n\n**Your survival strategy:**\n\n- **Extreme efficiency:** Automate everything possible\n- **Volume and scale:** Make it up in numbers\n- **Stickiness features:** Create switching costs (integration, data, habits)\n- **Network effects:** If possible, make your product more valuable with more users\n- **Move to value-driven:** Find ways to differentiate and escape pure price competition\n\n**You need:**\n\n- Low customer acquisition costs\n- High conversion efficiency\n- Excellent onboarding and retention\n- Product-led growth strategies\n- Extremely lean operations\n\n**Common mistakes:**\n\n- Entering this quadrant without a clear path to differentiation\n- Not having a plan to move toward value-driven positioning\n- Insufficient focus on retention and LTV\n- Building high-touch sales for a low-margin product\n\n## Business Strategy: Choosing Your Quadrant\n\nThe quadrant you're in (or choose to enter) has profou
1nd implications for your business strategy, business model, team structure, and path to success.\n\n### Questions to Ask Yourself\n\n**1. Which quadrant am I currently in?**\n\nLook honestly at:\n\n- How do your customers actually buy?\n- What do they really care about (regardless of what you want them to care about)?\n- How long does the sales process take?\n- How formal is the procurement process?\n\nUse customer discovery and user interviews to validate your assumptions about your quadrant position.\n\n**2. Is this the right quadrant for my capabilities and resources?**\n\nConsider:\n\n- Do I have the capital for long sales cycles? (Required for Formal quadrants)\n- Can I achieve operational excellence to compete on price? (Required for Price-driven quadrants)\n- Do I have unique capabilities that justify premium pricing? (Required for Value-driven quadrants)\n- Can I build the relationships needed for informal sales? (Required for Informal quadrants)\n\n**3. Can I move quadrants strategically?**\n\nThink about:\n\n- Starting in Value-Driven \u0026 Informal (easier to begin) then moving to Value-Driven \u0026 Formal (larger contracts) as you mature\n- Beginning in your current quadrant but building capabilities to move toward higher-value quadrants\n- Avoiding the race to the bottom in Price-Driven \u0026 Informal\n\n### Quadrant-Specific Resource Allocation\n\n**For Value-Driven \u0026 Formal:**\n\n- Invest heavily in: Compliance, documentation, relationship building with multiple stakeholders\n- Team needs: Legal, technical experts, formal sales professionals\n- Timeline: Plan for 18-36 months to first revenue\n- Capital requirements: High\n\n**For Price-Driven \u0026 Formal:**\n\n- Invest heavily in: Operations, efficiency, quality systems\n- Team needs: Operations experts, process engineers, formal procurement specialists\n- Timeline: 12-18 months to scaled revenue\n- Capital requirements: Moderate to high\n\n**For Value-Driven \u0026 Informal:**\n\n- Invest heavily in: Reputation building, case studies, relationship networks\n- Team needs: Domain experts, founder-led sales initially\n- Timeline: 6-12 months to first revenue\n- Capital requirements: Low to moderate\n\n**For Price-Driven \u0026 Informal:**\n\n- Invest heavily in: Automation, conversion optimization, volume acquisition\n- Team needs: Growth marketers, product-led growth experts\n- Timeline: 3-6 months to first revenue, need rapid scale\n- Capital requirements: Low initially, but need growth capital\n\n## Moving Between Quadrants: Strategic Evolution\n\nThe most successful B2B companies often start in one quadrant and strategically move to another as they grow.\n\n### Common Evolution Paths\n\n**Path 1: Informal → Formal** (Moving upmarket)\nStart with smaller, informal deals to build case studies and reputation, then move to larger, formal contracts.\n\n**Example:** A boutique consulting firm (Value-Driven \u0026 Informal) that builds case studies and then pursues enterprise contracts (Value-Driven \u0026 Formal).\n\n**Path 2: Price-Driven → Value-Driven** (Differentiation strategy)\nStart competing on price to gain market share, then build unique capabilities to justify premium pricing.\n\n**Example:** A c
1ommodity service provider that develops proprietary technology or unique processes to differentiate.\n\n**Path 3: Informal → Formal + Value-Driven** (Enterprise evolution)\nClassic startup evolution: start with simple, informal sales to SMBs, then build enterprise features and formal sales capabilities.\n\n**Example:** Many SaaS companies start with self-serve, informal sales to small businesses, then build enterprise features and sales teams.\n\n### Warning: Difficult Transitions\n\nSome transitions are extremely difficult:\n\n**Formal → Informal:** Hard to shed the cost structure and processes built for formal sales\n\n**Value-Driven → Price-Driven:** Dangerous race to the bottom, erodes margins\n\n**Trying to span multiple quadrants simultaneously:** Often leads to confused positioning and inefficiency\n\n## Aligning Your B2B Sales Strategy with Your Quadrant\n\nOnce you understand your quadrant, every aspect of your B2B sales strategy should align:\n\n### Sales Team Structure\n\n**Value-Driven \u0026 Formal:**\n\n- Small team of experienced, senior salespeople\n- Heavy pre-sales support (solutions engineers, architects)\n- Long-term relationship managers\n- Legal and compliance specialists\n\n**Price-Driven \u0026 Formal:**\n\n- Procurement specialists\n- Volume-focused sales operations\n- Bid management teams\n- Contract administrators\n\n**Value-Driven \u0026 Informal:**\n\n- Founder-led initially\n- Consultative sellers\n- Relationship-focused account executives\n- Strong marketing for inbound leads\n\n**Price-Driven \u0026 Informal:**\n\n- Inside sales teams\n- High-volume outbound\n- Product-led growth motions\n- Conversion optimization specialists\n\n### Sales Cycles and Metrics\n\n**Value-Driven \u0026 Formal:**\n\n- Sales cycle: 12-24+ months\n- Key metrics: Pipeline value, deal velocity, win rate\n- Focus: Relationship depth, stakeholder engagement\n\n**Price-Driven \u0026 Formal:**\n\n- Sales cycle: 6-18 months\n- Key metrics: Bid win rate, margin preservation, volume\n- Focus: Operational excellence, delivery reliability\n\n**Value-Driven \u0026 Informal:**\n\n- Sales cycle: 1-6 months\n- Key metrics: Conversion rate, deal size, referral rate\n- Focus: Reputation, case studies, relationship quality\n\n**Price-Driven \u0026 Informal:**\n\n- Sales cycle: Days to weeks\n- Key metrics: Conversion rate, CAC, LTV, churn\n- Focus: Volume, automation, efficiency\n\n### Marketing Approach\n\n**Value-Driven \u0026 Formal:**\n\n- Thought leadership and whitepapers\n- Industry conferences and formal networking\n- Account-based marketing\n- Technical content and case studies\n\n**Price-Driven \u0026 Formal:**\n\n- RFP response capabilities\n- Industry certifications and qualifications\n- Operational excellence messaging\n- Volume and reliability proof points\n\n**Value-Driven \u0026 Informal:**\n\n- Personal brand building\n- Referral programs\n- Content marketing and speaking\n- Portfolio and case study showcases\n\n**Price-Driven \u0026 Informal:**\n\n- Performance marketing and paid acquisition\n- Conversion optimization\n- Comparison content and pricing pages\n- Product-led growth and free trials\n\n## Common Misalignments and How to Fix Them\n\n### Misalignment 1: Building for the Wrong Quadrant\n\n**Symptom:** Your sales process, team, and messaging don't match how customers actually buy.\n\n**Example:** Building a formal, enterprise sales team when you're actually in an informal quadrant—or vice versa.\n\n**Fix:**\n\n- Honestly assess which quadrant you're actually in (not where you wish you were)\n- Realign resources, team, and processes to match\n- If you want to move quadrants, do so deliberately with a clear plan\n\n### Misalignment 2: Mixed Messaging\n\n**Symptom:** Trying to be everything to everyone—both value-driven and price-driven, both formal and informal.\n\n**Example:** Positioning as a premium, value-driven solution while simultaneously competing on price.\n\n**Fix:**\n\n- Choose your primary quadrant and own it\n- Segment if you must serve multiple quadrants (different products, teams, go-to-market)\n- Don't try to straddle quadrants with the same product and sales motion\n\n### Misalignment 3: Inadequate Resources for Your Quadrant\n\n**Symptom:** Trying to operate in a quadrant without the necessary resources or capabilities.\n\n**Example:** Entering Value-Driven \u0026 Formal with insufficient capital for long sales cycles.\n\n**Fix:**\n\n- Raise appropriate capital for your quadrant\n- Build necessary capabilities before scaling\n- Or, pivot to a quadrant that matches your resources\n\n## Your Action Plan\n\n### Step 1: Identify Your Current Quadrant (Week 1)\n\n**Questions to answer:**\n\n1. Do customers primarily make decisions based on value/differentiation or price?\n2. Is the sales process formal (contracts, procurement, multiple approvals) or informal (quick decisions, handshake deals)?\n3. What's the typical sales cycle length?\n4. Who are the decision makers and what's the process?\n\n**Action:** Plot your current position honestly on the two-dimensional framework.\n\n### Step 2: Assess Alignment (Wee
1k 2-3)\n\n**Evaluate:**\n\n- Does your sales team structure match your quadrant?\n- Are your sales cycle expectations realistic?\n- Is your marketing approach aligned?\n- Do you have the right resources and capabilities?\n- Are your metrics and goals appropriate?\n\n**Action:** Identify misalignments between your quadrant reality and your current approach.\n\n### Step 3: Make Strategic Decisions (Week 4)\n\n**Decide:**\n\n1. Should you stay in your current quadrant or move?\n2. If moving, what's the strategic path?\n3. What needs to change immediately?\n4. What capabilities do you need to build?\n\n**Action:** Create a clear strategic plan with timeline and milestones.\n\n### Step 4: Realign and Execute (Ongoing)\n\n**Execute:**\n\n- Restructure sales team if needed\n- Adjust sales processes and tools\n- Realign marketing and messaging\n- Set appropriate metrics and goals\n- Build necessary capabilities\n- Adjust capital strategy if needed\n\n**Action:** Execute your plan with discipline, measuring progress against quadrant-appropriate metrics.\n\n## Conclusion: Strategy Follows Structure\n\nUnderstanding the two-dimensional framework of value vs. price and formal vs. informal sales processes is fundamental to B2B success. It determines:\n\n- How you structure your sales team\n- What resources you need\n- Your competitive positioning\n- Your path to profitability\n- Your capital requirements\n\nMost importantly, it helps you avoid the common trap of building a sales organization for the quadrant you _wish_ you were in, rather than the one you _actually_ operate in.\n\nThe framework isn't about which quadrant is \"better\"—each has successful companies and viable business models. It's about **alignment**: matching your strategy, resources, and execution to the reality of how your customers buy.\n\n**The founders who succeed are those who:**\n\n1. Honestly assess which quadrant they're in\n2. Align their entire go-to-market strategy with that reality\n3. Make deliberate, strategic moves between quadrants as they grow\n4. Never try to straddle quadrants without clear segmentation\n\nWhere does your startup sit on this framework? And more importantly, is your entire sales strategy aligned with that reality?\n\n---\n\n## Related Resources\n\nExplore more on [buyer personas, value proposition, customer discovery, and business models](/resources) in our resources section.\n\n[← Back to Resources](/resources)\n\n---\n\n**Not sure which quadrant you're in or how to align your sales strategy?** Customer Lens helps you understand not just what customers want, but how they actually buy. Through systematic customer discovery across multiple stakeholders, you'll gain clarity on your true quadrant position and build a go-to-market strategy that matches reality. Let's map your framework together.\n"])</script>
1<script>self.__next_f.push([1,"1d:T24dd,"])</script>
1<script>self.__next_f.push([1,"\nVery rarely do startups focus on questioning their decision on what problem to address and what the true nature of that problem really is. Most often, they gravitate toward problems that result in 'must-have' or 'nice-to-have' solutions. But what about the less obvious challenges? Understanding the type of problem you're solving can be the difference between struggling for traction and achieving rapid market adoption.\n\n## The Problem Spectrum: Beyond Must-Have and Nice-to-Have\n\nWhen we think about startup opportunities, we typically categorize solutions as either \"must-have\" or \"nice-to-have.\" But this binary view oversimplifies the landscape of customer problems. There's a crucial dimension that many founders overlook: **problem awareness**.\n\nUnderstanding what problem you're solving is foundational to your business model and product development strategy.\n\n### Unknown Problems: The Hidden Opportunity Cost\n\nAddressing an 'unknown problem' – problems that the majority of the market is not yet aware they have – can be incredibly costly. It requires extensive market education, longer sales cycles, and significant capital investment before you see returns.\n\n**Why unknown problems are challenging:**\n\n- You need to educate the market before you can sell\n- Customers don't actively search for solutions\n- Budget isn't allocated for a problem they don't recognize\n- Risk of being too early to market\n\n**When unknown problems make sense:**\n\n- You have significant capital and patience\n- You're creating an entirely new category\n- The problem will become obvious due to inevitable trends\n- You can dominate the space before competitors arrive\n\nThe advantage? If you succeed in creating awareness, you essentially create your own vertical and have the opportunity to occupy this space before competitors even recognize its existence. You become the category definer, the thought leader, and the default solution.\n\n## The Sweet Spot: Burning Problems\n\nHowever, the best opportunities often lie in solving **'burning problems'** – urgent issues triggered by unanticipated or non-traditional events. These are situations where customers suddenly become acutely aware of a need, often due to external forces beyond their control.\n\n### What Creates Burning Problems?\n\nBurning problems emerge from disruptive events such as:\n\n**Regulatory Changes**\n\n- New compliance requirements (GDPR, CCPA, industry-specific regulations)\n- Changes in reporting standards\n- Updated safety or security mandates\n\n**Security Breaches**\n\n- Industry-wide vulnerabilities\n- High-profile data breaches affecting similar companies\n- New threat vectors emerging\n\n**Mergers \u0026 Acquisitions**\n\n- System integration challenges\n- Culture and process alignment needs\n- Data migration requirements\n- Vendor consolidation pressures\n\n**Market Disruptions**\n\n- Competitive threats that change the game\n- Technology shifts that make current solutions obsolete\n- Economic changes affecting business models\n\n**Global Events**\n\n- Pandemics forcing remote work\n- Supply chain disruptions\n- Geopolitical changes affecting operations\n\n### Why Burning Problems Are a Founder's Dream\n\nWhen you solve a burning problem, you benefit from several strategic advantages:\n\n**1. Faster Sales Cycles**\nDecision-making accelerates when there's urgency. What might typically take 6-12 months in enterprise sales can compress to weeks when solving a burning problem.\n\n**2. Higher Willingness to Pay**\nWhen the pain is acute and immediate, price sensitivity decreases dramatically. Customers are willing to pay premium prices for fast, effective solutions.\n\n**3. Simplified Procurement**\nBurning problems often bypass traditional procurement processes. Budget gets allocated quickly, and decision-makers have authority to move fast without the usual bureaucratic hurdles.\n\n**4. Reduced Competition**\nBy the time competitors recognize the opportunity, you've already established relationships and refined your solution for the specific context.\n\n**5. Stronger Customer Commitment**\nCustomers who adopt your solution during a crisis become deeply invested in its success. They're more likely to provide feedback, advocate for your product, and become long-term partners.\n\n## Product Discovery: Identifying Your Problem Type\n\nHave you wondered what type of problem your startup is solving? Here's how to categorize it:\n\n### The Problem Classification Framework\n\n**Is your target customer actively searching for solutions?**\n\n- **Yes** → You're likely addressing a known problem\n- **No** → You might be addressing an unknown problem\n\n**Is there a recent event driving urgency?**\n\n- **Yes** → You might be addressing a burning problem\n- **No** → You're addressing a chronic problem\n\n**How quickly do customers make decisions when they talk to you?**\n\n- **Fast (weeks)** → Burning problem indicators\n- **Moderate (3-6 months)** → Known problem\n- **Slow (6+ months)** → Unknown or nice-to-have problem\n\n### Strategic Implications for Product Development\n\nOnce you understand your problem type, adjust your product development strategy accordingly:\n\n**For Burning Problems:**\n\n- Move fast – timing is everything\n- Focus on speed to market over perfection\n- Build solution-specific messaging around the triggering event\n- Network within affected communities\n- Create urgency in your messaging\n\n**For Unknown Problems:**\n\n- Invest heavily in education and thought leadership\n- Build a strong content and SEO strategy\n- Find early adopters and innovators\n- Consider partnerships with established players\n- Be prepared for a long game\n\n**For Known Problems:**\n\n- Focus on differentiation\n- Build credibility through case studies and social proof\n- Optimize for traditional B2B sales processes\n- Invest in competitive positioning\n\n## Case Studies: Burning Problems in Action\n\nConsider these examples of startups that capitalized on burning problems:\n\n**Zoom during COVID-19**: While Zoom existed before the pandemic, the sudden shift to remote work created a burning problem. Organizations needed reliable video conferencing _immediately_. Zoom's growth exploded because they were positioned at exactly the right moment.\n\n**Cybersecurity after major breaches**: Companies like CrowdStrike and others saw massive growth following high-profile breaches like SolarWinds. Organizations suddenly had burning problems around advanced threat detection.\n\n**Compliance tools after GDPR**: When GDPR regulations came into effect, companies scrambled to become compliant. Startups offering GDPR compliance solutions experienced compressed sales cycles and higher willingness to pay.\n\n## Making the Strategic Choice\n\nThe question isn't necessarily which type of problem is \"better\" to solve. Rather, it's about alignment:\n\n- Does your problem type match your resources and runway?\n- Do you have the patience and capital for an unknown problem?\n- Are you positioned to move quickly enough to capture a burning problem?\n- Is your team prepared for the go-to-market strategy required?\n\nThe most successful founders don't just stumble upon the right problem – they strategically choose based on their unique advantages, resources, and market positioning.\n\n## Your Next Steps\n\n**Audit your current positioning:**\n\n1. What type of problem are you actually solving?\n2. Does your go-to-market strategy align with that problem type?\n3. Are there adjacent burning problems you could pivot toward?\n\n**Look for burning problem signals:**\n\n- Monitor regulatory changes in your industry\n- Track major industry events and disruptions\n- Build relationships with customers experiencing transitions\n- Stay alert to emerging threats and opportunities\n\n**Validate through customer research:**\n\nThe best way to understand your problem type is through systematic customer discovery. Conduct effective user interviews and validate your market before committing resources.\n\n**Optimize your approach:**\n\n- If solving a burning problem: maximize speed and relevance\n- If solving an unknown problem: invest in education and category creation\n- If solving a known problem: differentiate relentlessly\n\n## Conclusion\n\nUnderstanding the nature of the problem you're solving – not just whether it's a must-have or nice-to-have, but whether it's known, unknown, or burning – is fundamental to your startup's strategy. Burning problems offer unique advantages: faster sales cycles, higher willingness to pay, and simplified procurement processes.\n\nBut capitalizing on burning problems requires vigilance, speed, and strategic positioning. You need to be watching for the events that create urgency, ready to move quickly when opportunity strikes, and skilled at communicating your value in the context of that specific crisis.\n\nThe question isn't just \"What problem are you solving?\" but \"What type of problem are you solving, and are you equipped to win in that arena?\"\n\n---\n\n## Related Resources\n\nExplore more on [product development, market validation, customer discovery, and business models](/resources) in our resources section.\n\n[← Back to Resources](/resources)\n\n---\n\n**What type of problem is your startup solving?** Understanding this fundamental question could reshape your entire go-to-market strategy. If you're uncertain or want to explore how to identify and capitalize on burning problems in your space, let's discuss how Customer Lens can help you gain clarity through systematic customer discovery.\n"])</script>
1<script>self.__next_f.push([1,"1e:T3525,"])</script>
1<script>self.__next_f.push([1,"\nI was recently speaking with a founder who asked me to help him identify the buyer persona for his B2B SaaS product. It's a common request, and one that reveals a fundamental misunderstanding about how B2B purchasing actually works.\n\nUnfortunately, the truth is: **in B2B, there is no single buyer persona.**\n\nThis revelation often surprises founders, especially those coming from B2C backgrounds or following traditional marketing playbooks. But understanding this distinction is critical to your success in B2B sales.\n\n## The B2C vs B2B Buying Reality\n\nIn B2C, the buyer persona framework works beautifully. The person who researches the product, makes the purchase decision, and uses the product is typically the same individual. You can create a detailed persona of \"Sarah, the 35-year-old yoga enthusiast\" and effectively target your entire marketing and sales effort toward that single archetype.\n\n**But B2B is fundamentally different.**\n\nUnlike B2C, the end user is nearly never the decision maker or the one who pays for the solution. The person who will benefit most from your product often has the least influence over whether it gets purchased.\n\n## The B2B Stakeholder System\n\nInstead, selling in B2B means navigating a **system of stakeholders**, each with their own priorities, concerns, and influence levels. Here's who you're really dealing with:\n\n### 1. The End User Persona\n\n**Who they are:** The person who will actually use your solution day-to-day.\n\n**What they care about:**\n\n- Ease of use and user experience\n- How it makes their job easier\n- Time savings and efficiency gains\n- Features that solve their specific pain points\n- Training and support availability\n\n**Their influence level:** Often limited. They can advocate for a solution, but rarely have budget authority.\n\n**Common mistake:** Founders fall in love with end user enthusiasm and assume that translates to a sale. It doesn't.\n\n### 2. The Manager/Director (The Recommender Persona)\n\n**Who they are:** The mid-level manager sitting above the end user, typically a Director or Manager.\n\n**What they care about:**\n\n- Team productivity and performance metrics\n- ROI and efficiency improvements\n- How it affects their KPIs\n- Implementation disruption to the team\n- Their budget constraints (often limited spending power)\n\n**Their influence level:** Moderate. They can recommend and champion solutions but often need approval from above for significant purchases.\n\n**Common mistake:** Getting a \"yes\" from this level and thinking you've closed the deal, only to discover they need executive approval.\n\n### 3. The VP/Executive (The Decision Maker Persona)\n\n**Who they are:** The true decision maker with budget authority – typically a VP, C-level executive, or business unit leader.\n\n**What they care about:**\n\n- Strategic alignment with company goals\n- Total cost of ownership\n- Risk mitigation\n- Competitive advantage\n- Scalability and long-term value\n- Impact on company-wide metrics\n\n**Their influence level:** High to ultimate. They can say yes or no, and their decision is typically final.\n\n**Common mistake:** Never reaching this level, or reaching them without having done the groundwork to understand their strategic priorities.\n\n### 4. The IT Department (The Gatekeeper/Technical Evaluator Persona)\n\n**Who they are:** IT, DevOps, Security, or Technical Architecture teams.\n\n**What they care about:**\n\n- Security and compliance\n- Integration with existing systems\n- Technical architecture fit\n- Maintenance and support requirements\n- Technical debt and complexity\n\n**Their influence level:** Varies from advisory to absolute veto power. They can be a Decision Maker, Recommender, or Saboteur depending on the organization.\n\n**Common mistake:** Ignoring IT until late in the sales process, only to have them kill the deal over technical objections.\n\n### 5. Finance/Procurement (The Saboteur Persona)\n\n**Who they are:** Finance, Procurement, or Legal departments.\n\n**What they care about:**\n\n- Cost and budget impact\
1n- Contract terms and risk\n- Vendor reliability and financial health\n- Standardization and consolidation\n- Compliance and regulatory requirements\n\n**Their influence level:** Almost always an influencer, often with veto power. They may not be able to say \"yes,\" but they can definitely say \"no.\"\n\n**Common mistake:** Treating them as a rubber stamp on contracts rather than a key stakeholder to be won over early.\n\n## The Fundamental Shift: From Persona to Process\n\nThis complexity means **you're not selling to \"a buyer persona.\" You're selling into a decision process inside each company.**\n\nEvery organization has its own unique decision-making dynamics:\n\n- Who has influence vs. authority\n- How budgets are allocated\n- What the approval process looks like\n- Who are the champions vs. the blockers\n- What the political dynamics are\n\nTwo companies of the same size in the same industry can have radically different buying processes. This is why the traditional \"buyer persona\" approach falls short – it focuses on individual characteristics rather than organizational dynamics.\n\n## The Implication for Customer Discovery\n\nThis organizational complexity has profound implications for how you conduct customer discovery.\n\n**You need to interview at least 3, potentially 5 people per company** to get a true impression of their decision-making process.\n\nIf you're only talking to end users, you're getting an incomplete picture. You might build something they love, only to discover it can't get past procurement, doesn't align with IT's architecture, or isn't strategic enough for the executive team.\n\nLearn more about conducting effective customer research through systematic user interviews.\n\n### The Three Critical Questions\n\nDuring customer discovery, there are three questions you should gently interweave into your conversations. (Pro tip: don't ask them directly – make them part of natural conversation.)\n\n#### 1. What is the decision-making process in this company?\n\n**What you're really asking:**\n\n- Who needs to approve this type of purchase?\n- What's the typical timeline?\n- What criteria do different stakeholders use?\n- Who has been involved in similar decisions in the past?\n- What does the approval process look like?\n\n**How to ask it naturally:**\n\n- \"When you've adopted new tools in the past, what did that process look like?\"\n- \"Who typically needs to be involved in a decision like this?\"\n- \"Walk me through how your team evaluated [similar tool]...\"\n\n#### 2. What is the spending climate right now?\n\n**What you're really asking:**\n\n- Is budget available?\n- Are they in growth mode or cost-cutting mode?\n- What are the budget approval thresholds?\n- What's the economic environment affecting the company?\n- Are there upcoming budget cycles to be aware of?\n\n**How to ask it naturally:**\n\n- \"How is the company thinking about investments in [your category] right now?\"\n- \"Have there been any changes to how budget decisions are made?\"\n- \"What other priorities are competing for budget this quarter/year?\"\n\n#### 3. How can you make all five personas feel like they are winning?\n\n**What you're really asking:**\n\n- What does success look like for each stakeholder?\n- What are the unique concerns of each group?\n- How can you position your solution to address everyone's needs?\n- Who are your potential champions and detractors?\n\n**How to ask it naturally:**\n\n- \"Beyond your team, who else cares about solving this problem?\"\n- \"What concerns might [IT/Finance/Leadership] have about a solution like this?\"\n- \"How do you typically get buy-in from other departments?\"\n\n## Creating a Stakeholder Map: Your Buyer Persona Template\n\nFor each target company in your customer discovery, create a **stakeholder map** that includes:\n\n### For Each Stakeholder Type\n\n**Role \u0026 Influence:**\n\n- What is their title and function?\n- What level of influence do they have (Champion, Decision Maker, Recommender, Influencer, Saboteur)?\n- Can they say yes? Can they say no?\n\n**Motivations:**\n\n- What are they trying to achieve?\n- What metrics do they care about?\n- What would make them look good to their boss?\n\n**Concerns \u0026 Objections:**\n\n- What might make them hesitant?\n- What are their risk factors?\n- What could cause them to block the purchase?\n\n**Information Needs:**\n\n- What do they need to know to feel confident?\n- What format do they prefer (technical docs, ROI models, case studies)?\n- Who do they trust for recommendations?\n\n## How to Build Buyer Personas for Each Stakeholder Type\n\nOnce you understand the landscape, tailor your messaging and materials for each persona:\n\n### For End Users\n\n- Focus on usability and immediate benefits\n- Provide demos and trials\n- Gather testimonials from similar users\n- Make implementation seem easy\n\n### For Managers/Directors\n\n- Show productivity gains and efficie
1ncy metrics\n- Demonstrate ROI at the team level\n- Provide implementation timelines\n- Address change management concerns\n\n### For Executives\n\n- Connect to strategic objectives\n- Show total cost of ownership\n- Demonstrate competitive advantage\n- Present long-term value and scalability\n\n### For IT\n\n- Provide technical documentation\n- Address security and compliance proactively\n- Show integration capabilities\n- Discuss support and SLAs\n\n### For Finance/Procurement\n\n- Create clear ROI models\n- Demonstrate vendor stability\n- Offer flexible contract terms\n- Show cost comparisons and total value\n\n## Common Pitfalls to Avoid\n\n**1. The End User Enthusiasm Trap**\nGetting strong validation from end users but not understanding the broader stakeholder landscape. End users love your product, but it never gets purchased.\n\n**2. The Single-Threaded Relationship**\nBuilding a relationship with only one person in the organization. When they leave or lose influence, your deal dies.\n\n**3. The Late-Stage Surprise**\nNot involving key stakeholders (especially IT and Finance) until late in the process, leading to unexpected objections and delays.\n\n**4. The Feature-First Approach**\nLeading with features rather than understanding each stakeholder's unique decision criteria and concerns.\n\n**5. The One-Size-Fits-All Pitch**\nUsing the same pitch for all stakeholders instead of customizing your message for each audience.\n\n## Making It Practical: Your Action Plan\n\nHere's how to immediately apply this multi-stakeholder approach to your customer discovery:\n\n### Phase 1: Initial Research (Week 1-2)\n\n1. **Map the typical stakeholder landscape** for your target market\n2. **Identify which personas** are most critical in your space\n3. **Create hypothesis** about what each stakeholder cares about\n\n### Phase 2: Broad Discovery (Week 3-8)\n\n1. **Interview at least 3-5 people per target company**\n2. **Cover different stakeholder types** across multiple companies\n3. **Ask the three critical questions** in each conversation\n4. **Document patterns** in decision-making processes\n\n### Phase 3: Deep Dive (Week 9-12)\n\n1. **Analyze cross-stakeholder themes** and conflicts\n2. **Map the decision process** for each organization\n3. **Identify common objections** by stakeholder type\n4. **Create stakeholder-specific** value propositions\n\n### Phase 4: Validation (Week 13-16)\n\n1. **Test your understanding** with new conversations\n2. **Validate your messaging** with each stakeholder type\n3. **Refine your approach** based on feedback\n4. **Build stakeholder-specific materials** (decks, one-pagers, ROI calculators)\n\n## The Bottom Line\n\nWhen you shift from thinking about \"the buyer persona\" to understanding \"the stakeholder system,\" you unlock the actual path to adoption in B2B.\n\n**Remember:**\n\n- It's less about who you sell to\n- And more about how decisions get made\n\nEvery B2B purchase is a complex dance of competing priorities, organizational politics, and multi-stakeholder alignment. Your job as a founder isn't to find the perfect buyer persona – it's to understand and navigate this complexity.\n\nThe companies that win in B2B aren't those with the best product. They're the ones who understand that purchasing is an organizational process, not an individual decision. They invest time in understanding each stakeholder's perspective, address concerns proactively, and build consensus across the entire decision-making system.\n\n## Next Steps\n\n**Audit your current approach:**\n\n1. How many different stakeholder types have you interviewed at each target company?\n2. Do you have a clear map of the decision-making process for your target market?\n3. Have you created messaging and materials for each stakeholder type?\n\n**Expand your discovery:**\n\n- Identify gaps in your stakeholder coverage\n- Schedule conversations with under-represented persona types\n- Ask the three critical questions in your next interviews\n- Build stakeholder maps for your highest-priority target companies\n\n**Develop stakeholder-specific assets:**\n\n- Create tailored messaging for each persona\n- Build materials that address specific concerns\n- Develop ROI models for economic buyers\n- Prepare technical documentation for IT stakeholders\n\n---\n\n## Related Resources\n\nExplore more resources on [customer discovery, user interviews, and market validation](/resources) in our resources section.\n\n[← Back to Customer Discovery](/resources)\n\n---\n\n**Are you only talking to one type of stakeholder in your customer discovery?** You might be missing critical insights that could make or break your sales success. Customer Lens helps you systematically map stakeholder landscapes and understand the full decision-making process in your target market. Let's ensure you're talking to the right people and asking the right questions.\n"])</script>
1<script>self.__next_f.push([1,"9:[\"$\",\"$b\",null,{\"fallback\":[\"$\",\"div\",null,{\"children\":\"Loading...\"}],\"children\":[\"$\",\"$L1b\",null,{\"initialPosts\":[{\"title\":\"The Two-Dimensional Framework Every B2B Founder Needs to Understand\",\"excerpt\":\"Most founders focus on value-driven versus price-driven customers. But there is a critical second dimension many overlook: sales formality. Can you close deals with a handshake, or do you need legal teams and months of negotiations?\",\"date\":\"2025-10-11T12:00:00Z\",\"group\":15,\"coverImage\":\"/images/blog/stressful_deal.webp\",\"authorName\":\"tomasz\",\"slug\":\"two-dimensional-framework-b2b-sales\",\"content\":\"$1c\"},{\"title\":\"Non-Obvious Problems Addressed by Startups: Finding Your Strategic Edge\",\"excerpt\":\"Most startups focus on obvious must-have or nice-to-have solutions. But what about the less obvious challenges? Discover why solving burning problems triggered by unexpected events can lead to faster sales cycles and higher willingness to pay.\",\"date\":\"2025-10-08T12:00:00Z\",\"group\":10,\"coverImage\":\"/images/blog/founders_struggling.webp\",\"authorName\":\"tomasz\",\"slug\":\"non-obvious-problems-addressed-by-startups\",\"content\":\"$1d\"},{\"title\":\"Why \\\"Buyer Persona\\\" Is Often the Wrong Focus in B2B Sales\",\"excerpt\":\"In B2B, there is no single buyer persona. The end user is nearly never the decision maker. Learn why you need to understand the entire stakeholder system and how to navigate complex B2B decision-making processes effectively.\",\"date\":\"2025-10-02T12:00:00Z\",\"group\":8,\"coverImage\":\"/images/blog/deal.webp\",\"authorName\":\"tomasz\",\"slug\":\"why-buyer-persona-is-wrong-focus-in-b2b\",\"content\":\"$1e\"}]}]}]\n"])</script>
1<script>self.__next_f.push([1,"1f:I[35236,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"2133\",\"static/chunks/2133-5a3d6b8648a70f00.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7177\",\"static/chunks/app/layout-c8d2761630f7570d.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"ClientClerkProvider\"]\n20:I[42593,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"2133\",\"static/chunks/2133-5a3d6b8648a70f00.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7177\",\"static/chunks/app/layout-c8d2761630f7570d.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"\"]\n21:I[51087,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"2133\",\"static/chunks/2133-5a3d6b8648a70f00.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7177\",\"static/chunks/app/layout-c8d2761630f7570d.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"AnalyticsProvider\"]\n23:I[25044,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"2133\",\"static/chunks/2133-5a3d6b8648a70f00.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7177\",\"static/chunks/app/layout-c8d2761630f7570d.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"Toaster\"]\n24:I[34917,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"2133\",\"static/chunks/2133-5a3d6b8648a70f00.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7177\",\"static/chunks/app/layout-c8d2761630f7570d.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"SpeedInsights\"]\n25:I[30282,[\"8229\",\"static/chunks/9da6db1e-c62a7aa73abe5552.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"4003\",\"static/chunks/4003-27241fa3c266ffc2.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"316\",\"static/chunks/316-94439803c98bf846.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"6919\",\"static/chunks/6919-f89fbfb4c5812a49.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"9579\",\"static/chunks/9579-94aeba9170e927e3.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"2133\",\"static/chunks/2133-5a3d6b8648a70f00.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\",\"7177\",\"static/chunks/app/layout-c8d2761630f7570d.js?dpl=dpl_EGnstdNmjvKq5vL1FYQxj6vXBSg3\"],\"Analytics\"]\n22:[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-WWVB65V2\",\"height\"
1:\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]\n"])</script>
1<script>self.__next_f.push([1,"2:[\"$\",\"$L1f\",null,{\"publishableKey\":\"pk_live_Y2xlcmsuY3VzdG9tZXJzbGVucy5haSQ\",\"clerkJSUrl\":\"$undefined\",\"clerkJSVersion\":\"$undefined\",\"proxyUrl\":\"\",\"domain\":\"\",\"isSatellite\":false,\"signInUrl\":\"/auth/sign-in\",\"signUpUrl\":\"/auth/sign-up\",\"signInForceRedirectUrl\":\"/home\",\"signUpForceRedirectUrl\":\"/auth/post-signup\",\"signInFallbackRedirectUrl\":\"\",\"signUpFallbackRedirectUrl\":\"\",\"afterSignInUrl\":\"\",\"afterSignUpUrl\":\"\",\"newSubscriptionRedirectUrl\":\"\",\"telemetry\":{\"disabled\":false,\"debug\":false},\"sdkMetadata\":{\"name\":\"@clerk/nextjs\",\"version\":\"6.39.2\",\"environment\":\"production\"},\"nonce\":\"\",\"initialState\":null,\"children\":[\"$\",\"html\",null,{\"lang\":\"en\",\"className\":\"light h-full __variable_754746\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"$L20\",null,{\"id\":\"gtm-script\",\"strategy\":\"afterInteractive\",\"dangerouslySetInnerHTML\":{\"__html\":\"\\n              (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\\n              new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\\n              j=d.createElement(s),dl=l!='dataLayer'?'\u0026l='+l:'';j.async=true;j.src=\\n              'https://www.googletagmanager.com/gtm.js?id='
1+i+dl;f.parentNode.insertBefore(j,f);\\n              })(window,document,'script','dataLayer','GTM-WWVB65V2');\\n            \"}}],[\"$\",\"$L21\",null,{\"children\":[\"$\",\"body\",null,{\"className\":\"h-full\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"noscript\",null,{\"children\":\"$22\"}],[\"$\",\"div\",null,{\"className\":\"h-full \",\"children\":[[\"$\",\"$L6\",null,{\"parallelRouterKey\":\"children\",\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L7\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":\"$3:props:children:1:props:children:props:notFound:0:1:props:style\",\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":\"$3:props:children:1:props:children:props:notFound:0:1:props:children:props:children:1:props:style\",\"children\":404}],[\"$\",\"div\",null,{\"style\":\"$3:props:children:1:props:children:props:notFound:0:1:props:children:props:children:2:props:style\",\"children\":[\"$\",\"h2\",null,{\"style\":\"$3:props:children:1:props:children:props:notFound:0:1:props:children:props:children:2:props:children:props:style\",\"children\":\"This page could not be found.\"}]}]]}]}]],[]],\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}],[\"$\",\"$L23\",null,{\"position\":\"top-center\"}]]}]]}]}],[\"$\",\"$L24\",null,{}],[\"$\",\"$L25\",null,{}]]}]}]\n"])</script>
1<script>self.__next_f.push([1,"e:[[\"$\",\"meta\",\"0\",{\"charSet\":\"utf-8\"}],[\"$\",\"meta\",\"1\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1, maximum-scale=5, user-scalable=yes\"}]]\n"])</script>
1<script>self.__next_f.push([1,"26:I[86869,[],\"IconMark\"]\nc:null\n10:[[\"$\",\"title\",\"0\",{\"children\":\"Customers Lens\"}],[\"$\",\"meta\",\"1\",{\"name\":\"description\",\"content\":\"Generated by create next app\"}],[\"$\",\"link\",\"2\",{\"rel\":\"icon\",\"href\":\"/favicon.ico?603d046c9a6fdfbb\",\"type\":\"image/x-icon\",\"sizes\":\"16x16\"}],[\"$\",\"link\",\"3\",{\"rel\":\"icon\",\"href\":\"/favicon.png\"}],[\"$\",\"$L26\",\"4\",{}]]\n"])</script>
1</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.