https://fortitudemedia.ai/assets/pipeline-that-fills-Dy2OgAzA.js

1import{d as n,r as h,i as l,j as e,S as r,e as d,N as p,g as m,F as c}from"./index-C3vPl29G.js";import{J as t}from"./JsonLd-B1E7iPpg.js";import{S as u}from"./ServiceProof-QEhWVV8i.js";import{b as g,f,s as w,P as y,A as b,S as v,a as o,H as k,c as j,L as x,M as T,d as W,F as A,N as I,R as N,C as S}from"./PageParts-_95RJrss.js";import"./CaseStudyParts-DQeBjQlV.js";import"./service-images-BG2sJ3GB.js";const s=[{q:"Is this the LinkedIn automation everyone hates?",a:"No. The research, the checking, the timing and the follow-up reminders are automated, and we are glad they are: that is the boring part. The words are written by a person from what the research found, and a person approves every message before it goes. Email runs as personalised sequences from warmed domains, which is standard and we say so. What we never do is fire a template at a list."},{q:"What if there are no meetings?",a:"Then there is no per-meeting fee. We also make a first-quarter commitment: if fewer than six qualified meetings are held in months two and three combined, month four's management fee is waived."},{q:"Who keeps the list and the conversations?",a:"You do. The data we sourced, the message frameworks and every thread belong to you if we part ways."},{q:"How is this different from a lead-gen agency?",a:"They sell activity, connections or booked calls that often do not happen or do not fit. We invoice on a meeting that was held with someone who meets criteria you set, and we show you the counts every week.",link:{label:"The full comparison ↗",href:"/vs/lead-generation-agency"}}],q=["We never connect-and-pitch.","Nothing fires on a timer regardless of what you replied.","We stop after four unanswered emails.","We never write to someone we have not researched.","The profile is real, run by a named person, and every message is approved by a person before it goes.","Every reply is read by a human the same working day.","Eighty to a hundred and twenty approaches a month. A spam tool sends that before lunch."];function O(){const{readMore:i}=n.useLoaderData();return h.useEffect(()=>l(),[]),e.jsxs("div",{className:"dc",children:[e.jsx(t,{data:g(r,[{name:"Home",path:"/"},{name:"Pipeline That Fills",path:"/pipeline-that-fills"}])}),e.jsx(t,{data:f(s)}),e.jsx(t,{data:w(r,{name:"Pipeline That Fills",path:"/pipeline-that-fills",description:d})}),e.jsx(p,{current:"/pipeline-that-fills"}),e.jsx(y,{current:"/pipeline-that-fills",crumbs:[{label:"Home",href:"/"},{label:"What we do"},{label:"Be met"}],line1:"Decision makers who fit.",line2:"In your diary. Briefed.",sub:"We research the firms worth talking to, write to the right person with a real reason, handle every reply and book the meeting. Written, not generated. Approved by a person. You pay a modest monthly fee and a fee per meeting held. No meeting, no meeting fee.",buttons:[{label:"Book a Growth Review",href:"/growth-review",glyph:"↗"},{label:"Not the LinkedIn spam you delete",href:"/pipeline-that-fills#specimen",glyph:"↓",ghost:!0}],fine:"Set-up £1,500 · From £1,000 a month · £500 to £1,000 per meeting held",img:"/site/library/02-Motorsport--05-garage-briefing.jpg",alt:"A race team gathered in the garage for a briefing before the session",caption:"Briefed before every call"}),e.jsxs("main",{id:"main",children:[e.jsx(b,{h2:"What is a qualified meeting, and what does one cost?",p:"A meeting that took place with a person who owns or materially influences the decision, at a firm that matches the sector, size, geography and exclusions you agreed, who knowingly agreed to a conversation about your offer. You pay a fee per meeting held, £500 to £1,000 set from your contract value, plus management from £1,000 a month. No meeting, no meeting fee."}),e.jsx(v,{eyebrow:"Sounds like you if",h2:"The right firms *never hear from you.*",cards:[{q:"We've outgrown word of mouth.",p:"Growth waits for the phone to ring. Nobody in the business goes out to find the next fifty good customers."},{q:"Pipeline is feast or famine.",p:"Three months of selling, three months of delivering, then the diary is empty again. Outreach only w

1orks when it never stops."},{q:"I delete twenty LinkedIn pitches a week. I'm not going to send them.",p:"You are right not to. Automated outreach costs you the reputation you spent twenty years building. The answer is not to stop; it is to write to people properly."}]}),e.jsx(o,{ground:"forest",reverse:!0,eyebrow:"Email and LinkedIn",h3:"We automate the boring part. *Never the part that shows.*",p:"Finding the firm, checking the person, timing the approach, remembering the follow-up: that is what our tools do, overnight, for every prospect. The words, and the reply, are never generated. The message a prospect receives mentions something true about their firm because a person wrote it from the research and approved it before it went.",checks:[{b:"Email, systematic.",t:"Personalised sequences from warmed domains. Replies sorted and next steps proposed by our tools, a person deciding."},{b:"LinkedIn, done properly.",t:"A real, transparent profile run by a named member of our team. Our systems research every prospect overnight; a person reads the brief, writes from it, and approves every message before it goes. We use tools for the timing and the record, never for the words."},{b:"Every reply handled.",t:"Objections answered, timing respected, the not-yet-ready nurtured by email until they are."}],note:e.jsxs(e.Fragment,{children:["Backed by presence. The profile the prospect checks is the one our"," ",e.jsx("a",{href:"/reputation-that-wins",children:e.jsx("b",{children:"Reputation That Wins"})})," ","work keeps visibly expert. The email and the profile tell the same story."]}),img:"/site/office-late.jpg",alt:"A founder writing at a laptop in the Fortitude studio in late afternoon",caption:"Written from what we found. Sent by a person."}),e.jsx("section",{className:"sec paper pg",id:"specimen",children:e.jsxs("div",{className:"wrap",children:[e.jsx(k,{eyebrow:"Not the LinkedIn spam you delete",h2:"The message you got this morning, *beside ours.*",p:"Most founders receive twenty of the left-hand kind a week. Nobody selling automation can put this comparison on their site. We can, because every message we send is built the right-hand way."}),e.jsxs("div",{className:"spec",children:[e.jsxs("div",{className:"them","data-rev":!0,children:[e.jsx("small",{children:"The one you got this morning · a real template, lightly disguised"}),e.jsx("p",{children:"Hi [First name],"}),e.jsx("p",{children:"I came across your profile and was really impressed by what you're doing at [Company]. We help businesses like yours generate 10 to 15 qualified leads a month with our proven system."}),e.jsx("p",{children:"Would you be open to a quick 15-minute call this week?"}),e.jsxs("p",{children:["Best,",e.jsx("br",{}),"[Name]"]})]}),e.jsxs("div",{className:"us","data-rev":!0,children:[e.jsx("small",{children:"Ours · example, written to a fictional firm"}),e.jsx("p",{children:"James,"}),e.jsx("p",{children:"Your managed IT page says you cover multi-site firms, but every case study is a single office. When a finance director asks ChatGPT for a multi-site provider in the Midlands, you're not named. Two smaller firms are."}),e.jsx("p",{children:"Twenty minutes to show you the answers? No deck."}),e.jsx("p",{children:"Ross"})]})]}),e.jsx("p",{className:"spec-cap",children:"One of these could be sent to anyone. One could only be sent to James."}),e.jsxs("div",{className:"tests",children:[e.jsxs("div",{"data-rev":!0,children:[e.jsx("small",{children:"Test one"}),e.jsx("b",{children:"It names something true about the firm that is not on their homepage."})]}),e.jsxs("div",{"data-rev":!0,children:[e.jsx("small",{children:"Test two"}),e.jsx("b",{children:"It gives a reason to talk this month, not “whenever suits”."})]}),e.jsxs("div",{"data-rev":!0,children:[e.jsx("small",{children:"Test three"}),e.jsx("b",{children:"It could not be sent to anyone else."}),e.jsx("span",{children:"Fail one and the message is not sent."})]})]}),e.jsx("ul",{className:"rules",children:q.map(a=>e.jsx("li",{children:a},a))}),e.jsx("p",{className:"spec-note",children:"If you have received a message from us, it mentioned something specific about your firm. That is not a coincidence; it is the product."})]})}),e.jsx(o,{id:"qualified",ground:"cream",eyebrow:"What qualified means",h3:"Written down. *Agreed before we start.*",p:"Spam operators sell activity. We invoice on a meeting that happened, with a person who fits. So the definition is on the page, and you set the criteria.",checks:[{b:"The firm matches",t:"the sector, size, geography and exclusions you agreed."},{b:"The person owns",t:"or materially influences the decision."},{b:"They knowingly agreed",t:"to a conversation about your offer. A connection acceptance is not a meeting."},{b:"The meeting took place.",t:"A no-show is rebooked once, free."},{b:"Your team turns up briefed:",t:"who they are, what both passes found, what was said, what the buyer asked."}],img:"/site/office-client-meeting.jpg",alt:"A briefed sales conversation around a table in the studio",caption:"The brief your sales team gets before every meeting"}),e.jsx(j,{ground:"paper",eyebrow:"How it works",h2:"Month one is warm-up. *Then meetings, every month.*",p:"People own the profile, the message and the judgement. Our technology does the research, the sequencing and the chasing that used to take two juniors.",steps:[{n:"Weeks 1 to 2",h3:"Ideal customer and list",p:"A workshop on who buys, why, and who to leave out. Our research tools build the first 300 to 500 firms. Domains warm. Profiles are prepared.",img:"/site/office-workshop.jpg"},{n:"Weeks 2 to 4",h3:"Two-pass research",p:"Every firm checked, every person checked, a brief written for each one worth approaching. Message frameworks agreed with you, in your voice.",img:"/site/pit-briefing.jpg"},{n:"From week 4",h3:"Outreach and replies",p:"Eighty to a hundred and twenty approaches a month at the lower tier. Every reply handled the same day. Every open thread chased by our follow-up system.",img:"/site/opt/office-analyst-1200.webp"},{n:"Every meeting",h3:"Booked, briefed, held",p:"The meeting goes in your diary with a written brief. Afterwards we log whether it passed the criteria, and what it turned into.",img:"/site/office-consultation.jpg"}]}),e.jsx(u,{slug:"helm-club",client:"Helm Club",logo:"helm-club"}),e.jsx(x,{ground:"cream",eyebrow:"What you get",h2:"A pipeline you can *see working.*",cells:[{cat:"Set-up",title:"Ideal customer profile and criteria",p:"Sector, size, geography, exclusions and what a qualified meeting means, in writing."},{cat:"Set-up",title:"Researched target list",p:"Sourced, verified and enriched. Yours to keep, with the conversations and the frameworks."},{cat:"Monthly",title:"Email outreach from warmed domains",p:"Sequences written from the research, replies sorted and answered.",tag:"Moves: reply rate"},{cat:"Monthly",title:"LinkedIn outreach, approved by a person",p:"A real profile run by a named member of our team. Every message written from the brief and approved before it goes.",tag:"Moves: meetings booked"},{cat:"Every meeting",title:"A written brief",p:"Who, what both passes found, what was said, what the buyer asked. Your team walks in prepared.",tag:"Moves: meetings held"},{cat:"Weekly",title:"The pipeline report",p:"Approaches, replies, meetings booked, held, passed and why. Counts, not percentages.",tag:"Moves: pipeline accepted"}]}),e.jsx(T,{ground:"paper",eyebrow:"What you measure",h2:"Counts, *not claims.*",link:{label:"See an example report ↗",href:"/samples/monthly-report"},p:"We publish counts before rates: prospects researched, replies, meetings booked, meetings held, meetings that passed the criteria.",tiles:[{label:"Illustrative · month 6",fig:"

111",cap:"Qualified meetings held this month, from 3 in month one."},{label:"Illustrative · month 6",fig:"£184k",cap:"Pipeline accepted by your sales team from those meetings."},{label:"Illustrative · six months",fig:"620",cap:"Prospects researched, two passes each, to get there."}]}),e.jsx(W,{ground:"cream",eyebrow:"What it costs",h2:"A small monthly fee. *Then pay per meeting held.*",p:"Our revenue lines up with your result. A typical client at eight meetings a month pays £7,000 to £9,000: the price of a junior SDR, for senior output. All fees exclude VAT.",primary:{label:"Pipeline That Fills",h3:"Set-up, management, per meeting",big:"£500 to £1,000",subline:"per meeting held, set from your contract value: about 3 to 5% of first-year value. Management £1,000 to £1,500 a month. Set-up £1,500 one-off, waived on a six-month term.",items:["Ideal customer workshop, data build, warm-up and frameworks","Research, writing, sending and reply handling","Meeting booked, briefed and logged against the criteria","Minimum term three months. Month one is warm-up."]},secondary:{label:"Inside a programme",h3:"With the other two jobs",big:"From £2,500",subline:"a month for a Growth Team programme: website, reputation and pipeline run as one plan, with a founder as your growth lead and a monthly board report. Most clients running all three pay £5,000 to £8,000 a month.",items:["Presence and outreach working from the same story","Content timed to who we are approaching","One report, one review, one number"]}}),e.jsx(A,{ground:"paper",eyebrow:"Questions founders ask",h2:"The short answers.",items:s}),e.jsx(I,{ground:"cream",eyebrow:"Works best with",h2:"The other two jobs.",p:"Outreach lands harder when the prospect looks you up and finds a firm the assistants already name.",cards:[{href:"/reputation-that-wins",img:"/site/office-presentation.jpg",label:"Be trusted",h3:"Reputation That Wins",p:"The profile and the proof they check after your email lands."},{href:"/website-that-sells",img:"/site/office-desk.jpg",label:"Be found",h3:"Website That Sells",p:"The site that answers their questions before the meeting."}]}),e.jsx(N,{items:i,covers:m}),e.jsx(S,{img:"/site/library/01-Rowing--01-crew-front-three-quarter.jpg",alt:"A four person rowing crew at dawn",h2:"Fill the diary *with the right people.*",p:"Thirty minutes with a founder. Tell us who your best customers are. We will tell you how many more of them there are, and what it would take to meet them.",btn:{label:"Book a Growth Review",href:"/growth-review",glyph:"↗"}})]}),e.jsx(c,{})]})}export{O as component};