1import{j as e}from"./radix-CrTWQvwI.js";import{B as s,L as t}from"./index-7JgiN7UR.js";import{c4 as d,aj as c,aO as m,aP as h,bB as p,aY as g,c5 as x,bw as u,h as f,aH as o,s as i,c6 as y,b1 as b}from"./ui-vendor-CuNlv4X9.js";import{M as w}from"./marketing-shell-CK3rNW_L.js";import{M as v}from"./marketing-quote-DSCbLesM.js";import{S as k}from"./statement-Dt_aNTmW.js";import{B as n}from"./browser-frame-Cqr5QhZ7.js";import{F as l}from"./feature-animations-pShHqa86.js";import{M as j,T as N,G as M,P as C,S as T,A as F}from"./brand-logos-CbgZ_pOR.js";import"./supabase-CKMv-ZKk.js";import"./charts-Dvyflrfd.js";import"./site-nav-BlQ5Ejyi.js";import"./hookology-logo-DCM4ISub.js";import"./site-footer-uQfphqnY.js";import"./ask-hookology-cuoihocW.js";import"./index-BWr3NrrO.js";import"./index-DbdvNyIx.js";import"./prompt-jRa_aZRo.js";const A=[{name:"Meta Ads",Mark:j},{name:"TikTok Ads",Mark:N},{name:"Google Ads",Mark:M},{name:"Pinterest Ads",Mark:C},{name:"Shopify",Mark:T},{name:"GA4",Mark:F}],S=[{k:"Every live ad",v:"Torn down",d:"Hook, opening frame, format, angle and offer scored, not just spend and ROAS."},{k:"Fatigue",v:"Called early",d:"Flagged while the creative still earns, so the refresh is briefed, not rushed."},{k:"Every asset",v:"Cut, keep, clone",d:"One verdict per creative each morning, with the reasoning written out."},{k:"Margin",v:"In the maths",d:"Cost of goods, shipping and fees included, so a winner is a real winner."}],q=[{icon:d,t:"The hook is still a coin flip",d:"Three seconds decides whether the ad exists at all, and the evidence behind that decision is usually a gut feel and someone else's swipe file. You find out you were wrong once the spend has already gone."},{icon:c,t:"Fatigue arrives as an invoice",d:"Frequency creeps, CTR softens, CPA drifts. By the time the dashboard makes it obvious, you have spent a fortnight's budget propping up a creative that stopped working ten days ago."},{icon:m,t:"Every cycle starts from zero",d:"New batch, new hooks, same arguments. Nothing compounds, because nobody wrote down which pattern won, on which audience, at which point in the season, or why it stopped."},{icon:h,t:"Reporting that describes, never decides",d:"A wall of thumbnails sorted by spend tells you what happened. It never tells you which one to kill on Monday, which one to scale, and which one deserves three more variants by Friday."}],B=[{icon:p,kicker:"Teardowns",t:"Every creative pulled apart, automatically",d:"Hookology reads the hook line, the opening frame, the format, the angle and the offer on every live ad, then scores each one against your own account history instead of a category benchmark that has never met your customers.",points:["Hook and opening-frame scoring","Format, angle and offer tagging","Benchmarked against your own winners"],to:"/features/$slug",slug:"creative-intelligence",cta:"Creative Intelligence"},{icon:g,kicker:"Patterns",t:"The frameworks your account keeps proving",d:"One searchable library of every asset you have ever run, grouped by what the pattern actually did. Ask what worked for a category, an audience or a season and you get the evidence and the assets, not a vibe and a hunt through Drive.",points:["
1Searchable library of every past asset","Winning patterns surfaced by AI and by your team","Reusable frameworks that feed the next brief"],to:"/features/$slug",slug:"creative-library",cta:"Creative Library"},{icon:x,kicker:"Fatigue",t:"Called before the algorithm calls it",d:"Frequency, decay curves and delivery shifts are modelled per creative, so the refresh date lands in the calendar while the ad is still profitable rather than turning up in next month's post-mortem.",points:["Fatigue forecast per asset, not per campaign","Refresh dates set before performance dips","Delivery swings traced back to the cause"],to:"/features/$slug",slug:"fatigue-forecast",cta:"Fatigue Forecast"},{icon:u,kicker:"Proof",t:"Tracked to profit, not to applause",d:"Every creative is reconciled against real margin, with cost of goods, shipping and fees in the maths, so the ad topping the ROAS leaderboard cannot quietly lose you money on every order it brings in.",points:["Margin-aware creative reporting","A cut, keep or clone verdict on each asset","The reasoning written out in plain English"],to:"/features/$slug",slug:"performance",cta:"Performance & Budgets"}],E=[{n:"01",t:"We connect the accounts",d:"Meta, TikTok, Google, Pinterest, Shopify and GA4, with the historical pull handled by us. No spreadsheet homework, no tracking rebuild before you see value."},{n:"02",t:"We score your back catalogue",d:"Every asset you have already run is torn down and ranked, so the platform opens on your evidence and your winners rather than an empty dashboard waiting for data."},{n:"03",t:"You get a verdict each morning",d:"Cut, keep or clone on every live creative, with the numbers and the reasoning attached, and a named account manager working the list alongside your team."}],P=[{q:"Four people are arguing about a thumbnail and nobody has brought any data into the room.",who:"Performance lead, DTC apparel"},{q:"Our best performing ad was six months old and not one of us could explain why it worked.",who:"Media buyer, home and garden"},{q:"Every refresh cycle starts from scratch. We keep paying to learn the same lesson twice.",who:"Creative strategist, agency side"}];function _(){return e.jsxs(w,{children:[e.jsxs("section",{className:"mx-auto grid max-w-7xl grid-cols-1 items-center gap-10 px-5 pb-10 pt-12 sm:px-8 sm:pt-20 lg:grid-cols-12 lg:gap-x-14",children:[e.jsxs("div",{className:"min-w-0 lg:col-span-6",children:[e.jsxs("span",{className:"inline-flex items-center gap-2 rounded-full border border-border bg-muted/40 px-3 py-1.5 text-[12.5px] font-medium text-muted-foreground sm:text-xs",children:[e.jsx(f,{className:"h-3.5 w-3.5 text-primary"})," Creative intelligence for people who buy media"]}),e.jsxs("h1",{className:"mt-6 font-display text-[38px] font-semibold leading-[1.05] tracking-[-0.03em] sm:text-6xl",children:["Stop losing ad spend in the ",e.jsx("span",{className:"marker-hl",children:"first 3 seconds."})]}),e.jsx("p",{className:"mt-6 max-w-xl text-base leading-relaxed text-muted-foreground sm:text-lg",children:"Hookology tears down every hook you run, forecasts fatigue while the ad is still earning, and hands you one verdict per creative: cut, keep or clone. 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