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28 ${(o/1e9).toLocaleString(n,{maximumFractionDigits:1,minimumFractionDigits:0})}B`:o>=1e6?`${l}${a} ${(o/1e6).toLocaleString(n,{maximumFractionDigits:1,minimumFractionDigits:0})}M`:o>=1e5?`${l}${a} ${(o/1e3).toLocaleString(n,{maximumFractionDigits:1,minimumFractionDigits:0})}K`:`${l}${a} ${o.toLocaleString(n)}`),{label:ea,maxAmount:en}=function(e){let t=[{label:"ad spend",amount:e.adSpend},{label:"product COGS",amount:e.cogs},{label:"freight & inbound",amount:e.freight},{label:"platform fees",amount:e.platFee},{label:"affiliate commissions",amount:e.affFee},{label:"fulfillment / ops",amount:e.fulfill},{label:"creative & content",amount:e.creative},{label:"affiliate samples",amount:e.samples},{label:"salaries",amount:e.salaries},{label:"rent & utilities",amount:e.rent},{label:"agency / management",amount:e.mgmt},{label:"subscriptions / software",amount:e.subs},{label:"other fixed costs",amount:e.other}],a=t[0];for(let e of t)e.amount>a.amount&&(a=e);return{label:a.label,maxAmount:a.amount}}({cogs:q,freight:N,platFee:Z,affFee:W*k/100,fulfill:C,adSpend:K,creative:T,samples:B,salaries:R,rent:P,mgmt:z,subs:O,other:L}),es=Y<0?en>0?`Your largest expense is ${ea} â that's where we usually find the fastest wins before you scale spend or add channels.`:"From the inputs so far, no single cost line dominates â we can help you sanity-check allocations and benchmarks next.":Y>0?"Your store is profitable and you're starting from a good place. 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We'd love to explore what that could look like for you in a short session.</p> 31<hr style="border:none;border-top:1px solid #e2e8f0;margin:18px 0;" /> 32</div>`,ed=f.map(e=>{let t=m.platforms.find(t=>t.id===e);if(!t)return null;let a=u[e]??0,n=void 0!==h[e]?h[e]:t.commission;return`<li style="margin:4px 0;">${A(t.name)}: gross ${A(c(a))} \xb7 commission ${A(String(n))}%</li>`}).filter(e=>null!=e).join(""),ep=ed?`<ul style="margin:6px 0 10px;padding-left:22px;">${ed}</ul> 33<p style="margin:4px 0;"><strong>Total gross revenue:</strong> ${A(c(b.totalRev))}</p> 34<p style="margin:4px 0;"><strong>Total platform fees (calc):</strong> ${A(c(b.totalFee))}</p>`:`<p style="margin:6px 0;color:#64748b;">(none selected)</p> 35<p style="margin:4px 0;"><strong>Total gross revenue:</strong> ${A(c(b.totalRev))}</p> 36<p style="margin:4px 0;"><strong>Total platform fees (calc):</strong> ${A(c(b.totalFee))}</p>`,ex="spend"===D?`<p style="margin:4px 0;"><strong>Ad spend:</strong> ${A(c(F))}</p>`:`<p style="margin:4px 0;"><strong>Ad sales:</strong> ${A(c(I))}</p> 37<p style="margin:4px 0;"><strong>ROAS target:</strong> ${A(String(E))}</p>`,em=`<div style="font-family:system-ui,-apple-system,sans-serif;line-height:1.7;color:#334155;font-size:14px;"> 38<h2 style="font-size:18px;margin:20px 0 12px;font-weight:600;color:#1e293b;">Profit calculator â full submission (all wizard data)</h2> 39 40<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Unlock form</h3> 41<table role="presentation" cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%;max-width:560px;border:1px solid #e2e8f0;"> 42<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;width:38%;"><strong>Name</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(J)}</td></tr> 43<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Email</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(Q||"â")}</td></tr> 44<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>WhatsApp</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(ee||"â")}</td></tr> 45</table> 46 47<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Market bar (currency / region)</h3> 48<p style="margin:0 0 12px;">${A(`${p} â ${S[p]} (${m.sym})`)}</p> 49 50<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Step \xb7 Category</h3> 51<p style="margin:0 0 12px;">${A(`Category: ${X}${x?` (id: ${x})`:""}`)}</p> 52 53<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Step \xb7 Platforms</h3> 54${ep} 55 56<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Step \xb7 Revenue</h3> 57<table role="presentation" cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%;max-width:560px;border:1px solid #e2e8f0;margin-bottom:12px;"> 58<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;width:38%;"><strong>Discounts</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(g))}</td></tr> 59<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Refunds</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(y))}</td></tr> 60</table> 61 62<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Step \xb7 CM1</h3> 63<table role="presentation" cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%;max-width:560px;border:1px solid #e2e8f0;margin-bottom:12px;"> 64<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;width:38%;"><strong>COGS per unit</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(v))}</td></tr> 65<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Units sold</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">
65${A(w.toLocaleString(m.locale))}</td></tr> 66<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Freight / inbound</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(N))}</td></tr> 67</table> 68 69<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Step \xb7 CM2</h3> 70<table role="presentation" cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%;max-width:560px;border:1px solid #e2e8f0;margin-bottom:12px;"> 71<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;width:38%;"><strong>Affiliate % of net revenue</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(String(k))}%</td></tr> 72<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Fulfillment / ops</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(C))}</td></tr> 73</table> 74 75<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Step \xb7 CM3</h3> 76<p style="margin:4px 0;"><strong>Input mode:</strong> ${"spend"===D?"Direct ad spend":"ROAS / ad sales"}</p> 77${ex} 78<p style="margin:4px 0;"><strong>Creative & content:</strong> ${A(c(T))}</p> 79<p style="margin:4px 0 12px;"><strong>Affiliate samples:</strong> ${A(c(B))}</p> 80 81<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Step \xb7 EBITDA</h3> 82<table role="presentation" cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%;max-width:560px;border:1px solid #e2e8f0;margin-bottom:12px;"> 83<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;width:38%;"><strong>Salaries</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(R))}</td></tr> 84<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Rent & utilities</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(P))}</td></tr> 85<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Agency / management</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(z))}</td></tr> 86<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Subscriptions / software</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(O))}</td></tr> 87<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Other fixed</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(L))}</td></tr> 88</table> 89 90<h3 style="font-size:13px;margin:16px 0 8px;color:#1d4ed8;text-transform:uppercase;letter-spacing:0.04em;">Derived totals</h3> 91<table role="presentation" cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%;max-width:560px;border:1px solid #e2e8f0;"> 92<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;width:38%;"><strong>Gross revenue</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(G))}</td></tr> 93<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Net revenue</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(W))}</td></tr> 94<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>CM1</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(U))}</td></tr> 95<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>CM2</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(V))}</td></tr> 96<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>Implied ad spend</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(K))}</td></tr> 97<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#f8fafc;"><strong>CM3</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;">${A(c(H))}</td></tr> 98<tr><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#eff6ff;"><strong>EBITDA</strong></td><td style="padding:8px 10px;border:1px solid #e2e8f0;background:#eff6ff;"><strong>${A(c(Y))}</strong></td></tr> 99</table> 100</div>`;return{intro:$(J,ec),message:$(J,ec+em),ebitda_value:et,top_cost_driver:en>0?ea:"â",category:X,platform:er,case_study_stat:el,booking_link:eo,sender_name:ei}}({fmt:ts,contact:{name:e,email:a,whatsapp:s},currentMarket:n,currentCategory:o,market:tt,selected:x,platRevenues:h,platCommissions:g,platTotals:tr,discounts:E,refunds:B,cogsU:P,units:O,freight:W,affPct:H,fulfill:X,adMode:Q,ads:en,adSales:eo,roasVal:ep,creative:eh,samples:eg,salaries:ev,rent:ej,mgmt:ek,subs:eS,other:eM,gross:tl,netRev:to,cm1:tc,cm2:tx,
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.