https://nicl.ai/assets/about-Crfc83nf.js

1import{t as e}from"./jsx-runtime-DGeXAQPT.js";import{t}from"./link-DfXvwZHU.js";import{t as n}from"./index-CiW8KEPD.js";var r={version:1,asset_id:`37b3e99d-e60f-4bf8-bc0e-d8fa70f6724a`,project_id:`33e33d96-9703-4d54-aae1-8213a43a2ade`,url:`/__l5e/assets-v1/37b3e99d-e60f-4bf8-bc0e-d8fa70f6724a/dave-olurinde-headshot.jpg`,r2_key:`a/v1/33e33d96-9703-4d54-aae1-8213a43a2ade/37b3e99d-e60f-4bf8-bc0e-d8fa70f6724a/dave-olurinde-headshot.jpg`,original_filename:`dave-olurinde-headshot.jpg`,size:1777471,content_type:`image/jpeg`,created_at:`2026-07-17T07:11:22Z`},i=e();function a(){return(0,i.jsxs)(i.Fragment,{children:[(0,i.jsx)(o,{}),(0,i.jsx)(s,{}),(0,i.jsx)(l,{}),(0,i.jsx)(d,{}),(0,i.jsx)(f,{}),(0,i.jsx)(p,{})]})}function o(){return(0,i.jsxs)(`section`,{className:`relative overflow-hidden`,children:[(0,i.jsx)(`div`,{className:`pointer-events-none absolute inset-0 opacity-[0.06]`,style:{backgroundImage:`linear-gradient(to right, #ffffff 1px, transparent 1px), linear-gradient(to bottom, #ffffff 1px, transparent 1px)`,backgroundSize:`56px 56px`,maskImage:`radial-gradient(ellipse at top, black 40%, transparent 75%)`}}),(0,i.jsx)(`div`,{className:`pointer-events-none absolute left-1/2 top-[-10%] h-[520px] w-[900px] -translate-x-1/2 rounded-full opacity-30 blur-3xl`,style:{background:`radial-gradient(circle, #56e273 0%, transparent 60%)`}}),(0,i.jsxs)(`div`,{className:`relative mx-auto w-full max-w-6xl px-6 md:px-8 pb-16 pt-24 md:pt-32 text-center`,children:[(0,i.jsx)(`p`,{className:`mb-6 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`About`}),(0,i.jsxs)(`h1`,{className:`mx-auto max-w-4xl text-balance font-[family-name:var(--font-heading)] text-4xl font-bold leading-[1.05] tracking-tight text-foreground md:text-6xl lg:text-7xl`,children:[`We named the company after`,` `,(0,i.jsx)(`span`,{className:`text-primary`,children:`the lesson.`})]}),(0,i.jsx)(`p`,{className:`mx-auto mt-8 max-w-3xl text-pretty text-lg leading-relaxed text-muted-foreground md:text-xl`,children:`Nicl means Never Call a Cold Lead. It started as a philosophy, became a method, and turned into a company.`})]})]})}function s(){return(0,i.jsx)(`section`,{className:`bg-[#1a2326] py-24`,children:(0,i.jsxs)(`div`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8`,children:[(0,i.jsx)(`p`,{className:`mb-4 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`The origin`}),(0,i.jsx)(`h2`,{className:`mx-auto max-w-3xl text-balance text-center font-[family-name:var(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl`,children:`A quarter that changed the rules.`}),(0,i.jsxs)(`div`,{className:`mt-10 space-y-6 text-lg leading-relaxed text-muted-foreground md:text-xl`,children:[(0,i.jsx)(`p`,{children:`In 2021, Kevin OLeary was running demand generation at a B2B software company and inherited a team of ten outbound reps living under activity quotas: sixty calls a day, or a performance plan.`}),(0,i.jsx)(`p`,{children:`The first thing he did was delete the activity metrics. He told the team: everyone's goal is two qualified meetings a week, and I don't care how you get there. Send two emails, if they turn into two conversations, you're done.`}),(0,i.jsx)(`p`,{children:`That quarter was the best the team had ever had. When leadership put the reps back on activity metrics, production dropped.`}),(0,i.jsxs)(`p`,{className:`text-foreground/95`,children:[`The lesson stuck, and it became the company name:`,` `,(0,i.jsx)(`span`,{className:`font-semibold text-primary`,children:`never call a cold lead.`}),` `,`If you build the system to produce warmth, you never have to.`]})]})]})})}var c=[{title:`Architecture Over Playbooks`,body:`Most firms hand you what worked at their last client. We design architecture specific to your company: your product, your market, your team's strengths, your constraints. Copying someone else's system is like copying their diet. It won't fit.`},{title:`We Stay Through Proof`,body:`Strategy without execution is fiction. We don't hand you a deck and disappear. We stay through pilot and implementation. By the time we step back, you've seen the system work in production. You're not hoping it works, you know it does.`},{title:`Systems That Compound`,body:`Most GTM tactics expire. Campaigns end. Sequences decay. We build feedback loops into the architecture so the system gets smarter every quarter: which signals convert, which plays perform, which channels produce real pipeline. Systems compound. Tactics don't.`},{title:`Human-First, Always`,body:`When people get a corporate email address, they lose a little of their humanity, and it degrades from there. We build the opposite. Bring your whole self to work. If someone on our team is sick, they rest. We think businesses should operate more humanly, not less, and that shows up in how we treat clients and each other.`}];function l(){return(0,i.jsxs)(`section`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8 py-24`,children:[(0,i.jsx)(`p`,{className:`mb-4 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`What we believe`}),(0,i.jsx)(`h2`,{className:`mx-auto max-w-3xl text-balance text-center font-[family-name:var

1(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl`,children:`Four commitments that shape the work.`}),(0,i.jsx)(`div`,{className:`mt-14 grid gap-6 md:grid-cols-2`,children:c.map((e,t)=>(0,i.jsxs)(`div`,{className:`rounded-2xl border border-border/60 bg-card p-8 transition-colors hover:border-primary/60`,children:[(0,i.jsxs)(`div`,{className:`mb-6 flex items-center`,children:[(0,i.jsxs)(`span`,{className:`font-[family-name:var(--font-heading)] text-sm font-semibold uppercase tracking-widest text-primary`,children:[`0`,t+1]}),(0,i.jsx)(`div`,{className:`ml-4 h-px flex-1 bg-border/60`})]}),(0,i.jsx)(`h3`,{className:`font-[family-name:var(--font-heading)] text-xl font-bold text-foreground md:text-2xl`,children:e.title}),(0,i.jsx)(`p`,{className:`mt-4 text-base leading-relaxed text-muted-foreground`,children:e.body})]},e.title))})]})}var u=[{name:`Kevin OLeary`,role:`Founder`,bio:`Twenty years in go-to-market. Builds the strategy, the IP, and the voice.`,photo:n.url,initials:`KO`},{name:`Dave Olurinde`,role:`GTM Systems Architect`,bio:`Runs technical delivery, enrichment pipelines, and the Swan builds.`,photo:r.url,initials:`DO`},{name:`Aaron Coombs`,role:`Client Strategy Lead`,bio:`Owns client strategy and delivery, turning the system into outcomes.`,initials:`AC`}];function d(){return(0,i.jsx)(`section`,{className:`bg-[#1a2326] py-24`,children:(0,i.jsxs)(`div`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8`,children:[(0,i.jsx)(`p`,{className:`mb-4 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`The team`}),(0,i.jsx)(`h2`,{className:`mx-auto max-w-3xl text-balance text-center font-[family-name:var(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl`,children:`Small on purpose.`}),(0,i.jsx)(`div`,{className:`mt-14 grid gap-6 md:grid-cols-3`,children:u.map(e=>(0,i.jsxs)(`div`,{className:`rounded-2xl border border-border/60 bg-card p-8 transition-colors hover:border-primary/60`,children:[(0,i.jsx)(`div`,{className:`flex h-32 w-32 items-center justify-center overflow-hidden rounded-full border border-border/60 bg-background`,children:e.photo?(0,i.jsx)(`img`,{src:e.photo,alt:`${e.name} headshot`,className:`h-full w-full object-cover`,loading:`lazy`}):(0,i.jsx)(`span`,{className:`font-[family-name:var(--font-heading)] text-3xl font-bold text-primary`,children:e.initials})}),(0,i.jsx)(`h3`,{className:`mt-6 font-[family-name:var(--font-heading)] text-xl font-bold text-foreground`,children:e.name}),(0,i.jsx)(`p`,{className:`mt-1 text-sm font-semibold text-primary`,children:e.role}),(0,i.jsx)(`p`,{className:`mt-4 text-sm leading-relaxed text-muted-foreground`,children:e.bio})]},e.name))})]})})}function f(){return(0,i.jsxs)(`section`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8 py-28`,children:[(0,i.jsx)(`p`,{className:`mb-4 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`The Swan partnership`}),(0,i.jsx)(`h2`,{className:`mx-auto max-w-3xl text-balance text-center font-[family-name:var(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl`,children:`Daily, not decorative.`}),(0,i.jsx)(`p`,{className:`mt-8 text-lg leading-relaxed text-muted-foreground md:text-xl`,children:`Some partnerships are logos on a slide. Ours with Swan is daily: we run our own company on it, we implement it for clients, and their team builds off what we learn in the field. We chose to go deep on one platform instead of shallow on ten because that's what we'd want from anyone we hired: someone who has actually lived in the tool, not someone reading the docs alongside us.`})]})}function p(){return(0,i.jsxs)(`section`,{className:`relative overflow-hidden bg-[#1a2326] py-28`,children:[(0,i.jsx)(`div`,{className:`pointer-events-none absolute left-1/2 top-1/2 h-[400px] w-[700px] -translate-x-1/2 -translate-y-1/2 rounded-full opacity-25 blur-3xl`,style:{background:`radial-gradient(circle, #56e273 0%, transparent 60%)`}}),(0,i.jsxs)(`div`,{className:`relative mx-auto w-full max-w-6xl px-6 md:px-8 text-center`,children:[(0,i.jsx)(`h2`,{className:`font-[family-name:var

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