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1<title>Pricing â Start Small, Scale When It's Proven | Nicl</title><meta name="author" content="Kevin OLeary"/><meta property="og:site_name" content="Nicl"/><meta property="og:image" content="https://nicl.ai/og-image-v2.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta name="twitter:image" content="https://nicl.ai/og-image-v2.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@nicl_gtm"/><meta name="twitter:creator" content="@nicl_gtm"/><meta name="description" content="Nicl engagements run in three stages: a Launch pilot, a full Activation install, and a month-to-month Partner relationship. Fixed fees, known before we start, never moving mid-engagement."/><meta property="og:title" content="Pricing â Start Small, Scale When It's Proven | Nicl"/><meta property="og:description" content="Nicl engagements run in three stages: a Launch pilot, a full Activation install, and a month-to-month Partner relationship. Fixed fees, known before we start, never moving mid-engagement."/><meta property="og:url" content="https://nicl.ai/pricing"/><meta property="og:type" content="website"/><link rel="modulepreload" href="/assets/index-CiW8KEPD.js"/><link rel="modulepreload" href="/assets/jsx-runtime-DGeXAQPT.js"/><link rel="modulepreload" href="/assets/link-DfXvwZHU.js"/><link rel="modulepreload" href="/assets/react-vt4WmSOl.js"/><link rel="modulepreload" href="/assets/pricing-Jb6zB2-Q.js"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="icon" href="/favicon-32.png" type="image/png" sizes="32x32"/><link rel="apple-touch-icon" href="/apple-touch-icon.png" sizes="180x180"/><link rel="manifest" href="/site.webmanifest"/><link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous"/><link rel="preconnect" href="https://www.googletagmanager.com"/><link rel="dns-prefetch" href="https://snap.licdn.com"/><link rel="dns-prefetch" href="https://px.ads.linkedin.com"/><link rel="dns-prefetch" href="https://script.getswan.com"/><link rel="dns-prefetch" href="https://www.google-analytics.com"/><link rel="canonical" href="https://nicl.ai/pricing"/>
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43<meta name="twitter:title" content="Pricing â Start Small, Scale When It&#x27;s Proven | Nicl"><meta name="twitter:description" content="Nicl engagements run in three stages: a Launch pilot, a full Activation install, and a month-to-month Partner relationship. Fixed fees, known before we start, never moving mid-engagement."></head><body><noscript><img height="1" width="1" style="display:none" alt="" src="https://px.ads.linkedin.com/collect/?pid=8908572&fmt=gif"/></noscript><div class="flex min-h-screen flex-col"><header class="sticky top-0 z-40 border-b border-border/60 bg-background/80 backdrop-blur"><div class="mx-auto flex h-16 max-w-6xl items-center justify-between px-6"><a aria-label="Nicl home" href="/" class="flex shrink-0 items-center"><img src="/__l5e/assets-v1/b133fc3e-60eb-4370-a8a5-16dee3a79989/nicl-wordmark-white.png" alt="Nicl" width="121" height="48" class="h-9 w-auto md:h-10"/></a><nav class="hidden flex-1 items-center justify-center gap-7 lg:flex"><a class="whitespace-nowrap text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/how-we-work">How We Work</a><a class="whitespace-nowrap text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/ai-native-gtm">AI-Native GTM</a><a class="whitespace-nowrap text-sm font-medium transition-colors text-primary" href="/pricing" data-status="active" aria-current="page">Pricing</a><a class="whitespace-nowrap text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/results">Results</a><a class="whitespace-nowrap text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/stacked-nicls">Stacked Nicls</a><a class="whitespace-nowrap text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/about">About</a><a class="whitespace-nowrap text-sm font-medium transition-colors text-muted-foreground hover:text-foreground" href="/contact">Contact</a></nav><a href="/gtm-scorecard" class="inline-flex shrink-0 items-center rounded-full bg-primary px-4 py-2 text-sm font-semibold text-primary-foreground transition-transform hover:scale-[1.02]">Run the GTM Scorecard</a></div></header><main class="flex-1"><!--$--><section class="relative overflow-hidden"><div class="pointer-events-none absolute inset-0 opacity-[0.06]" style="background-image:linear-gradient(to right, #ffffff 1px, transparent 1px), linear-gradient(to bottom, #ffffff 1px, transparent 1px);background-size:56px 56px;mask-image:radial-gradient(ellipse at top, black 40%, transparent 75%)"></div><div class="pointer-events-none absolute left-1/2 top-[-10%] h-[520px] w-[900px] -translate-x-1/2 rounded-full opacity-30 blur-3xl" style="background:radial-gradient(circle, #56e273 0%, transparent 60%)"></div><div class="relative mx-auto w-full max-w-6xl px-6 md:px-8 pb-16 pt-24 md:pt-32 text-center"><p class="mb-6 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center">Pricing</p><h1 class="mx-auto max-w-4xl text-balance font-[family-name:var(--font-heading)] text-4xl font-bold leading-[1.05] tracking-tight text-foreground md:text-6xl lg:text-7xl">Start small.<!-- --> <span class="text-primary">Scale when it's proven.</span></h1><p class="mx-auto mt-8 max-w-3xl text-pretty text-lg leading-relaxed text-muted-foreground md:text-xl">Every engagement is sized by what your GTM system needs, not hours on a timesheet. You'll always know the number before we start, and it never moves mid-engagement.</p></div></section><section class="mx-auto w-full max-w-6xl px-6 md:px-8 pb-4"><p class="mx-auto max-w-3xl text-pretty text-center text-base leading-relaxed text-foreground md:text-lg">We quote the number in the proposal, not on the website, because it depends on what your system actually needs. It's fixed before we start, and it never moves mid-engagement.</p></section><section class="mx-auto w-full max-w-6xl px-6 md:px-8 py-16"><p class="mb-4 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center">The arc</p><h2 class="mx-auto max-w-3xl text-balance text-center font-[family-name:var
43(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl">Three stages. Ascending commitment.</h2><div class="mt-14 grid items-stretch gap-6 md:grid-cols-3"><div class="group relative flex flex-col rounded-2xl border bg-card p-8 transition-colors hover:border-primary/60 border-border/60"><div class="flex items-center gap-4"><span class="font-[family-name:var(--font-heading)] text-xs font-semibold uppercase tracking-widest text-primary">01</span><div class="h-px flex-1 bg-border/60"></div></div><h3 class="mt-6 font-[family-name:var(--font-heading)] text-2xl font-bold text-foreground md:text-3xl">Launch</h3><div class="mt-4 flex items-baseline gap-2"><span class="font-[family-name:var(--font-heading)] font-bold text-primary text-2xl md:text-3xl">Fixed flat fee</span></div><p class="mt-6 flex-1 text-sm leading-relaxed text-muted-foreground md:text-base">The pilot. We stand up your Swan instance, wire the core connections, and build two working use cases in under two weeks. You see your own warm accounts surface before you commit to anything bigger.</p><a href="/contact" class="mt-8 inline-flex items-center justify-center rounded-full bg-primary px-5 py-3 text-sm font-semibold text-primary-foreground transition-transform hover:scale-[1.02]">Book a Discovery Call</a></div><div class="group relative flex flex-col rounded-2xl border bg-card p-8 transition-colors hover:border-primary/60 border-border/70"><div class="flex items-center gap-4"><span class="font-[family-name:var(--font-heading)] text-xs font-semibold uppercase tracking-widest text-primary">02</span><div class="h-px flex-1 bg-border/60"></div></div><h3 class="mt-6 font-[family-name:var(--font-heading)] text-2xl font-bold text-foreground md:text-3xl">Activation</h3><div class="mt-4 flex items-baseline gap-2"><span class="font-[family-name:var(--font-heading)] font-bold text-primary text-2xl md:text-3xl">Fixed fee, scoped to you</span></div><p class="mt-6 flex-1 text-sm leading-relaxed text-muted-foreground md:text-base">The full install. Who's on your website, who's in-market, and one dashboard you can actually trust, wired into your CRM with the modules your motion needs. Fixed fee, one number, 30 to 60 day window depending on scope.</p><a href="/contact" class="mt-8 inline-flex items-center justify-center rounded-full bg-primary px-5 py-3 text-sm font-semibold text-primary-foreground transition-transform hover:scale-[1.02]">Book a Discovery Call</a></div><div class="group relative flex flex-col rounded-2xl border bg-card p-8 transition-colors hover:border-primary/60 border-primary/60 shadow-[0_0_60px_-20px_rgba(86,226,115,0.35)]"><div class="flex items-center gap-4"><span class="font-[family-name:var(--font-heading)] text-xs font-semibold uppercase tracking-widest text-primary">03</span><div class="h-px flex-1 bg-border/60"></div></div><h3 class="mt-6 font-[family-name:var(--font-heading)] text-2xl font-bold text-foreground md:text-3xl">Partner</h3><div class="mt-4 flex items-baseline gap-2"><span class="font-[family-name:var(--font-heading)] font-bold text-primary text-2xl md:text-3xl">Monthly partnership</span></div><p class="mt-6 flex-1 text-sm leading-relaxed text-muted-foreground md:text-base">We run the machine with you: pipeline reviews, new plays, new channels, continuous tuning. Month-to-month after the initial commitment. No lock-in, because the system is built in your accounts and leaving was always an option. That's why clients stay.</p><a href="/contact" class="mt-8 inline-flex items-center justify-center rounded-full bg-primary px-5 py-3 text-sm font-semibold text-primary-foreground transition-transform hover:scale-[1.02]">Book a Discovery Call</a></div></div><p class="mx-auto mt-12 max-w-2xl text-balance text-center font-[family-name:var(--font-heading)] text-xl font-semibold text-foreground md:text-2xl">No discounts. If budget's tight, we subtract scope, not value.</p></section><section class="relative overflow-hidden bg-[#1a2326] py-28"><div class="pointer-events-none absolute left-1/2 top-1/2 h-[400px] w-[700px] -translate-x-1/2 -translate-y-1/2 roun
43ded-full opacity-15 blur-3xl" style="background:radial-gradient(circle, #56e273 0%, transparent 60%)"></div><div class="relative mx-auto w-full max-w-6xl px-6 md:px-8 text-center"><p class="font-[family-name:var(--font-heading)] text-3xl font-bold leading-[1.15] tracking-tight text-foreground md:text-5xl lg:text-6xl"><span class="text-primary">The exit is designed in.</span> When you outgrow us, the machine stays. Some of our favorite clients are the ones who fired us and kept winning.</p></div></section><section class="mx-auto w-full max-w-3xl px-6 md:px-8 py-28"><h2 class="text-balance text-center font-[family-name:var(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl">Fair questions.</h2><div class="mt-12 space-y-4"><details open="" class="group rounded-2xl border border-white/10 bg-[#36454F]/30 px-6 py-5 transition-colors hover:border-primary/30"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 font-[family-name:var(--font-heading)] text-lg font-bold text-foreground">Why don't you publish prices?<span aria-hidden="true" class="shrink-0 text-primary transition-transform group-open:rotate-45">+</span></summary><p class="mt-4 text-base leading-relaxed text-muted-foreground">Because the number depends on what your system actually needs, and pretending otherwise would mean either overcharging simple installs or underscoping complex ones. You'll have a fixed number in the proposal, before anything starts, and it never moves mid-engagement.</p></details><details open="" class="group rounded-2xl border border-white/10 bg-[#36454F]/30 px-6 py-5 transition-colors hover:border-primary/30"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 font-[family-name:var(--font-heading)] text-lg font-bold text-foreground">What do you need from us?<span aria-hidden="true" class="shrink-0 text-primary transition-transform group-open:rotate-45">+</span></summary><p class="mt-4 text-base leading-relaxed text-muted-foreground">View access to your CRM and analytics during discovery, a decision-maker in the room, and about two hours a week from your team during an install. We build inside your accounts, so there's no migration project and nothing to hand back later.</p></details><details open="" class="group rounded-2xl border border-white/10 bg-[#36454F]/30 px-6 py-5 transition-colors hover:border-primary/30"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 font-[family-name:var(--font-heading)] text-lg font-bold text-foreground">How fast do we see something real?<span aria-hidden="true" class="shrink-0 text-primary transition-transform group-open:rotate-45">+</span></summary><p class="mt-4 text-base leading-relaxed text-muted-foreground">Launch produces working use cases inside two weeks, surfacing warm accounts from your own traffic. A full Activation runs 30 to 60 days depending on scope. If we don't think we can show you something real in that window, we'll tell you at the proposal stage and not take the engagement.</p></details><details open="" class="group rounded-2xl border border-white/10 bg-[#36454F]/30 px-6 py-5 transition-colors hover:border-primary/30"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 font-[family-name:var(--font-heading)] text-lg font-bold text-foreground">Who actually does the work?<span aria-hidden="true" class="shrink-0 text-primary transition-transform group-open:rotate-45">+</span></summary><p class="mt-4 text-base leading-relaxed text-muted-foreground">The three of us. No offshore bench, no junior pod that appears after the contract is signed. The people you meet in discovery are the people in your Slack during the build.</p></details><details open="" class="group rounded-2xl border border-white/10 bg-[#36454F]/30 px-6 py-5 transition-colors hover:border-primary/30"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 font-[family-name:var(--font-heading)] text-lg font-bold text-foreground">What happens when we stop?<span aria-hidden="true" class="shrink-0 text-primary transition-transform group-open:rotate-45">+</span></summary><p class="mt-4 text-base leading-relaxed text-muted-foreground">You keep everything. The system lives in your accounts, your CRM, your Swan instance. There's no export fee, no hostage negotiation, no degraded 'free tier' of your own data. Most clients stay because the machine keeps earning its keep, not because leav
43ing is hard.</p></details><details open="" class="group rounded-2xl border border-white/10 bg-[#36454F]/30 px-6 py-5 transition-colors hover:border-primary/30"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 font-[family-name:var(--font-heading)] text-lg font-bold text-foreground">Do you work with companies outside SaaS?<span aria-hidden="true" class="shrink-0 text-primary transition-transform group-open:rotate-45">+</span></summary><p class="mt-4 text-base leading-relaxed text-muted-foreground">Constantly. Manufacturing, professional services, software, anything B2B where deals are won in conversations. The machine cares about signals and conversations, not your industry code.</p></details></div></section><section class="relative overflow-hidden py-28"><div class="pointer-events-none absolute left-1/2 top-1/2 h-[400px] w-[700px] -translate-x-1/2 -translate-y-1/2 rounded-full opacity-25 blur-3xl" style="background:radial-gradient(circle, #56e273 0%, transparent 60%)"></div><div class="relative mx-auto w-full max-w-6xl px-6 md:px-8 text-center"><h2 class="font-[family-name:var(--font-heading)] text-4xl font-bold leading-tight tracking-tight text-foreground md:text-6xl">Not sure which stage fits?<!-- --> <span class="text-primary">Start with the audit.</span></h2><p class="mx-auto mt-6 max-w-2xl text-lg text-muted-foreground md:text-xl">10 questions. 2 minutes. A diagnostic score that shows you exactly where to focus first. No fluff, no email sequence.</p><div class="mt-10 flex flex-wrap justify-center gap-4"><a href="/gtm-scorecard" class="inline-flex items-center justify-center rounded-full bg-primary px-8 py-4 text-base font-semibold text-primary-foreground transition-transform hover:scale-[1.02]">Run the GTM Scorecard</a><a href="/contact" class="inline-flex items-center justify-center rounded-full border border-border/80 px-8 py-4 text-base font-semibold text-foreground transition-colors hover:border-primary hover:text-primary">Book a Discovery Call</a></div></div></section>
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