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1<meta name="next-size-adjust" content=""/><meta name="theme-color" content="#4F3DF5"/><title>FAQ — Nula CRM for small business</title><meta name="description" content="Why CRMs fail small business owners and how Nula&#x27;s AI fixes lead follow-up, sales tracking, messy contacts, and campaigns."/><meta name="application-name" content="Nula CRM"/><link rel="manifest" href="/manifest.webmanifest"/><meta name="robots" content="index, follow"/><meta name="googlebot" content="index, follow"/><link rel="canonical" href="https://www.nulacrm.ai/faq"/><meta name="format-detection" content="telephone=no, address=no, email=no"/><meta name="mobile-web-app-capable" content="yes"/><meta name="apple-mobile-web-app-title" content="Nula"/><meta name="apple-mobile-web-app-status-bar-style" content="default"/><meta property="og:title" content="Nula CRM — A better, easier way to manage customers for small business"/><meta property="og:description" content="Friendly AI-first CRM for small businesses. Sell more without the CRM headache — simple follow-up, smart segmentation, and outreach that converts. No IT team required."/><meta property="og:url" content="https://www.nulacrm.ai"/><meta property="og:site_name" content="Nula CRM"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://www.nulacrm.ai/marketing/illustrations/hero.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="900"/><meta property="og:image:alt" content="Nula CRM — A better, easier way to manage customers for small business"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Nula CRM — A better, easier way to manage customers for small business"/><meta name="twitter:description" content="Friendly AI-first CRM for small businesses. Sell more without the CRM headache — simple follow-up, smart segmentation, and outreach that converts. No IT team required."/><meta name="twitter:image" content="https://www.nulacrm.ai/marketing/illustrations/hero.png"/><link rel="icon" href="/favicon.ico?favicon.16.zkyv6b11m7.ico?dpl=dpl_5mtTc5wb5twEsMv58c5qQvJkmpja" sizes="48x48" type="image/x-icon"/><link rel="apple-touch-icon" href="/icons/apple-touch-icon.png"/>
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1<div class="light flex min-h-svh flex-col bg-nula-paper text-nula-ink"><header class="sticky top-0 z-40 border-b border-border/40 bg-nula-paper/70 backdrop-blur-xl"><div class="mx-auto flex h-[4.25rem] max-w-6xl items-center justify-between gap-4 px-4 md:px-6"><a class="group flex items-center gap-2.5" href="/"><svg viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 size-9 transition-transform group-hover:scale-105" aria-hidden="true"><defs><linearGradient id="nula-logo-grad" x1="8" y1="4" x2="34" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#4F3DF5"></stop><stop offset="1" stop-color="#1B1533"></stop></linearGradient></defs><rect width="40" height="40" rx="10" fill="url(#nula-logo-grad)"></rect><circle cx="20" cy="20" r="9" stroke="#F7F6FB" stroke-width="3.5" stroke-linecap="round" stroke-dasharray="48 18" transform="rotate(-35 20 20)"></circle><circle cx="27.5" cy="14.5" r="2.75" fill="#33E5C4"></circle></svg><div class="flex flex-col leading-tight"><span class="text-lg font-semibold tracking-tight text-nula-ink">Nula</span><span class="hidden text-[10px] font-medium text-nula-ink/45 sm:block">CRM for small business</span></div></a><nav class="hidden items-center gap-0.5 lg:flex"><div class="relative"><button type="button" class="whitespace-nowrap rounded-full px-3.5 py-2 text-sm font-medium text-nula-ink/70 transition-colors hover:bg-white hover:text-nula-ink flex items-center gap-1" aria-expanded="false" aria-haspopup="menu">What is Nula?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down size-4 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></div><div class="relative"><button type="button" class="whitespace-nowrap rounded-full px-3.5 py-2 text-sm font-medium text-nula-ink/70 transition-colors hover:bg-white hover:text-nula-ink flex items-center gap-1" aria-expanded="false" aria-haspopup="menu">Why Nula?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down size-4 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></div><div class="relative"><button type="button" class="whitespace-nowrap rounded-full px-3.5 py-2 text-sm font-medium text-nula-ink/70 transition-colors hover:bg-white hover:text-nula-ink flex items-center gap-1" aria-expanded="false" aria-haspopup="menu">How We Help<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down size-4 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></div><a class="whitespace-nowrap rounded-full px-3.5 py-2 text-sm font-medium text-nula-ink/70 transition-colors hover:bg-white hover:text-nula-ink" href="/b2b-intelligence">B2B Intelligence</a><a class="whitespace-nowrap rounded-full px-3.5 py-2 text-sm font-medium text-nula-ink/70 transition-colors hover:bg-white hover:text-nula-ink" href="/pricing">Pricing</a><a class="whitespace-nowrap rounded-full px-3.5 py-2 text-sm font-medium text-nula-ink/70 transition-colors hover:bg-white hover:text-nula-ink" href="/faq">FAQ</a></nav><div class="flex shrink-0 items-center gap-1.5 sm:gap-2"><a role="button" tabindex="0" data-slot="button" class="group/button shrink-0 items-center justify-center border border-transparent bg-clip-padding text-sm font-medium whitespace-nowrap transition-all outline-none select-none focus-visible:border-ring focus-visible:ring-3 focus-visible:ring-ring/50 active:not-aria-[haspopup]:translate-y-px disabled:pointer-events-none disabled:opacity-50 aria-invalid:border-destructive aria-invalid:ring-3 aria-invalid:ring-destructive/20 dark:aria-invalid:border-destructive/50 dark:aria-invalid:ring-destructive/40 [&amp;_svg]:pointer-events-none [&amp;_svg]:shrink-0 [&amp;_svg:not([class*=&#x27;
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1px disabled:pointer-events-none disabled:opacity-50 aria-invalid:border-destructive aria-invalid:ring-3 aria-invalid:ring-destructive/20 dark:aria-invalid:border-destructive/50 dark:aria-invalid:ring-destructive/40 [&amp;_svg]:pointer-events-none [&amp;_svg]:shrink-0 [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 bg-primary text-primary-foreground hover:bg-primary/80 h-9 gap-1.5 has-data-[icon=inline-end]:pr-2 has-data-[icon=inline-start]:pl-2 rounded-full px-6 shadow-md shadow-nula-violet/20" href="/signup">Get started — it&#x27;s free<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true" data-icon="inline-end"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><a role="button" tabindex="0" data-slot="button" class="group/button inline-flex shrink-0 items-center justify-center border bg-clip-padding text-sm font-medium whitespace-nowrap transition-all outline-none select-none focus-visible:border-ring focus-visible:ring-3 focus-visible:ring-ring/50 active:not-aria-[haspopup]:translate-y-px disabled:pointer-events-none disabled:opacity-50 aria-invalid:border-destructive aria-invalid:ring-3 aria-invalid:ring-destructive/20 dark:aria-invalid:border-destructive/50 dark:aria-invalid:ring-destructive/40 [&amp;_svg]:pointer-events-none [&amp;_svg]:shrink-0 [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 hover:text-foreground aria-expanded:bg-muted aria-expanded:text-foreground dark:border-input dark:bg-input/30 dark:hover:bg-input/50 h-9 gap-1.5 has-data-[icon=inline-end]:pr-2 has-data-[icon=inline-start]:pl-2 rounded-full border-nula-violet/15 bg-white/80 px-6 text-nula-ink hover:bg-white" href="/#how-we-help">See how we help</a></div><div class="mx-auto mt-12 max-w-3xl"><div class="rounded-2xl border border-nula-violet/10 bg-white p-3 shadow-xl shadow-nula-ink/10"><img src="/screenshots/ai-command-bar.webp" alt="Nula&#x27;s AI command bar — type a request in plain English and Nula previews the action before running it" loading="lazy" class="block w-full rounded-lg"/></div><p class="mt-3 text-sm text-nula-ink/55">The AI command bar sits on every page — just say what you need, review the preview, and approve.</p></div></div></section><section class="border-t border-border/60 bg-white py-20 md:py-24"><div class="mx-auto max-w-6xl px-4 md:px-6"><div class="mx-auto max-w-2xl text-center"><p class="inline-flex w-fit items-center gap-2 rounded-full bg-nula-violet/10 px-3.5 py-1.5 text-xs font-medium tracking-wide text-nula-violet"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-sparkles size-3.5" aria-hidden="true"><path d="M11.017 2.814a1 1 0 0 1 1.966 0l1.051 5.558a2 2 0 0 0 1.594 1.594l5.558 1.051a1 1 0 0 1 0 1.966l-5.558 1.051a2 2 0 0 0-1.594 1.594l-1.051 5.558a1 1 0 0 1-1.966 0l-1.051-5.558a2 2 0 0 0-1.594-1.594l-5.558-1.051a1 1 0 0 1 0-1.966l5.558-1.051a2 2 0 0 0 1.594-1.594z"></path><path d="M20 2v4"></path><path d="M22 4h-4"></path><circle cx="4" cy="20" r="2"></circle></svg>The real problem</p><h2 class="mt-4 text-3xl font-semibold tracking-tight text-nula-ink md:text-4xl">It&#x27;s not you — it&#x27;s the tools</h2><p class="mt-4 text-lg leading-relaxed text-nula-ink/65">Traditional CRMs are built for full-time admins and big sales teams. For a busy owner, they become one more thing to maintain. Nula uses AI to do that maintenance for you.</p></div><div class="mt-12 grid gap-6 md:grid-cols-3"><div class="flex flex-col gap-3 rounded-3xl border border-nula-violet/10 bg-nula-paper/50 p-6"><p class="text-base font-medium leading-snug text-nula-ink">“I tried a CRM and gave up — it was too complicated.”</p><p class="text-sm leading-relaxed text-nula-ink/65">Nula runs on plain English. Tell it what you want and it does the setup, filtering, and busywork for you.</p></div><div class="flex flex-col gap-3 rounded-3xl border border-nula-violet/10 bg-nula-paper/50 p-6"><p class="text-base font-medium leading-snug text-nula-ink">“I don’t have time to keep it updated.”</p><p class="text-sm leading-relaxed text-nula-ink/65">Nula captures leads, writes summaries, scores them, and logs activity automatically — so the CRM keeps itself current.</p></div><div class="flex flex-col gap-3 rounded-3xl border border-nula-violet/10 bg-nula-paper/50 p-6"><p class="text-base font-medium leading-snug text-nula-ink">“Leads slip through the cracks and I forget to follow up.”</p><p class="text-sm leading-relaxed text-nula-ink/65">Every lead gets an AI-recommended next step, and automations follow up for you — nothing goes cold.</p></div></div></div></section><section class="border-t border-border/60 marketing-warm-bg py-20 md:py-24"><div class="mx-auto max-w-3xl px-4 md:px-6"><h2 class="text-center text-3xl font-semibold tracking-tight text-nula-ink md:text-4xl">Questions owners ask us</h2><div class="mt-10 flex flex-col gap-3"><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">I’ve tried CRMs before and stopped using them — why is Nula different?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Most CRMs make you the admin: endless fields, filters, and setup. Nula flips that. Its AI command bar lets you just say what you need — “find customers who haven’t bought in 90 days” or “normalize all my tags” — and it does the work. There’s nothing to maintain, so you actually keep using it.</p></details>
1<details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">I don’t have time for data entry. Does Nula really keep itself updated?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Yes. When a lead comes in (from your website form, a webhook, or a CSV), Nula automatically creates the contact, scores it, writes a short AI summary, tags the source, and logs the activity. You spend time on customers, not spreadsheets.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">Leads keep slipping through the cracks. How does Nula stop that?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Every contact gets an AI-recommended next action, and your dashboard surfaces exactly who needs attention today. Built-in automations run new-lead follow-up sequences and flag customers who’ve gone quiet, so no opportunity is forgotten.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">I can’t tell which leads are actually worth my time.<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Nula’s AI scores every lead Hot, Warm, or Nurture based on source, intent, and behavior — so you call the right people first instead of guessing.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">I never know what to say in a follow-up.<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Ask Nula to draft one. The AI writes a friendly, on-point follow-up email you can review, tweak, and send in seconds — no blank page, no awkward wording.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">My contacts are a mess — duplicates and inconsistent tags.<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Tell Nula to “find duplicate contacts” or “normalize all tags” and it cleans things up in one step. You always see a preview first and can undo it if it’s not what you wanted.</p></details>
1<details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">Marketing and campaigns feel overwhelming.<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Nula drafts reactivation, nurture, review-request, and win-back campaigns for you, complete with a multi-step email/SMS sequence. Pick your audience, approve it, and it sends on schedule automatically.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">I can’t tell what’s actually working in my sales.<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">The Reports view shows leads by source, your lifecycle funnel, conversion rate, and campaign performance at a glance — so you know where deals get stuck and where your best customers come from.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">I’m nervous AI will change something I didn’t approve.<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">You’re always in control. Every AI action follows the same flow: interpret → preview → approve → undo. Nothing changes until you say so, and you can reverse it if you change your mind.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">CRMs are built for big sales teams, not a business like mine.<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Nula is built specifically for small business owners. It’s calm, simple, and tailored to your industry out of the box — no ops team or consultant required.</p></details><details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">How long does it take to get set up?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">Minutes. Sign up, answer two quick onboarding questions, and Nula seeds sensible tags, groups, and campaign ideas for your industry so you’re productive immediately.</p></details>
1<details class="group rounded-2xl border border-nula-violet/10 bg-white/90 p-5 marketing-card-soft [&amp;_summary::-webkit-details-marker]:hidden"><summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-medium text-nula-ink">What does it cost?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus size-5 shrink-0 text-nula-violet transition-transform duration-200 group-open:rotate-45" aria-hidden="true"><path d="M5 12h14"></path><path d="M12 5v14"></path></svg></summary><p class="mt-3 text-sm leading-relaxed text-nula-ink/70">You can get started for free — create your workspace and bring in your first contacts without a credit card.</p></details></div></div></section><section class="border-t border-border/60 py-20 md:py-24"><div class="mx-auto max-w-6xl px-4 md:px-6"><div class="overflow-hidden rounded-[2rem] bg-gradient-to-br from-nula-ink via-[#2a2248] to-[#3d3280] px-8 py-14 text-center md:px-16"><h2 class="text-3xl font-semibold text-white md:text-4xl">Ready to stop fighting your CRM?</h2><p class="mx-auto mt-4 max-w-xl text-lg leading-relaxed text-white/75">Create your free workspace in minutes and let AI handle the busywork.</p><div class="mt-8 flex flex-wrap justify-center gap-3"><a role="button" tabindex="0" data-slot="button" class="group/button inline-flex shrink-0 items-center justify-center border border-transparent bg-clip-padding text-sm font-medium whitespace-nowrap transition-all outline-none select-none focus-visible:border-ring focus-visible:ring-3 focus-visible:ring-ring/50 active:not-aria-[haspopup]:translate-y-px disabled:pointer-events-none disabled:opacity-50 aria-invalid:border-destructive aria-invalid:ring-3 aria-invalid:ring-destructive/20 dark:aria-invalid:border-destructive/50 dark:aria-invalid:ring-destructive/40 [&amp;_svg]:pointer-events-none [&amp;_svg]:shrink-0 [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 h-9 gap-1.5 has-data-[icon=inline-end]:pr-2 has-data-[icon=inline-start]:pl-2 rounded-full bg-nula-signal px-7 text-nula-ink shadow-lg shadow-nula-signal/25 hover:bg-nula-signal/90" href="/signup">Get started free<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true" data-icon="inline-end"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><a role="button" tabindex="0" data-slot="button" class="group/button inline-flex shrink-0 items-center justify-center border bg-clip-padding text-sm font-medium whitespace-nowrap transition-all outline-none select-none focus-visible:border-ring focus-visible:ring-3 focus-visible:ring-ring/50 active:not-aria-[haspopup]:translate-y-px disabled:pointer-events-none disabled:opacity-50 aria-invalid:border-destructive aria-invalid:ring-3 aria-invalid:ring-destructive/20 dark:aria-invalid:border-destructive/50 dark:aria-invalid:ring-destructive/40 [&amp;_svg]:pointer-events-none [&amp;_svg]:shrink-0 [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 hover:text-foreground aria-expanded:bg-muted aria-expanded:text-foreground dark:border-input dark:bg-input/30 dark:hover:bg-input/50 h-9 gap-1.5 has-data-[icon=inline-end]:pr-2 has-data-[icon=inline-start]:pl-2 rounded-full border-white/25 bg-white/5 px-7 text-white hover:bg-white/15" href="/#contact">Talk to us</a></div></div></div></section></main><footer class="border-t border-border/60 bg-gradient-to-b from-white to-nula-paper"><div class="mx-auto grid max-w-6xl gap-10 px-4 py-14 md:grid-cols-4 md:px-6"><div class="md:col-span-2"><div class="flex items-center gap-2.5"><svg viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 size-8" aria-hidden="true"><defs><linearGradient id="nula-logo-grad" x1="8" y1="4" x2="34" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#4F3DF5"></stop><stop offset="1" stop-color="#1B1533"></stop></linearGradient></defs><rect width="40" height="40" rx="10" fill="url(#nula-logo-grad)"></rect><circle cx="20" cy="20" r="9" stroke="#F7F6FB" stroke-width="3.5" stroke-linecap="round" stroke-dasharray="48 18" transform="rotate(-35 20 20)"></circle><circle cx="27.5" cy="14.5" r="2.75" fill="#33E5C4"></circle></svg><span class="font-semibold text-nula-ink">Nula CRM</span></div><p class="mt-4 max-w-sm text-sm leading-relaxed text-nula-ink/60">A better, easier way to manage customers for small business. 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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.