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1/90">“<!-- -->In the first four months of 2026, a whopping 68.01% of Google searches ended without a click.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">Rand Fishkin · <!-- -->2026</p></a><a href="https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents" target="_blank" rel="noopener noreferrer" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/gartner.svg" alt="Gartner" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90 dark:brightness-0 dark:invert"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->Generative AI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">Alan Antin · <!-- -->2024</p></a><a href="https://www.bain.com/about/media-center/press-releases/20252/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-about-80-of-search-users-rely-on-ai-summaries-at-least-40-of-the-time-on-traditional-search-engines-about-60-of-searches-now-end-without-the-user-progressing-to-a/" target="_blank" rel="noopener noreferrer" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/bain.svg" alt="Bain &amp; Company" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->80% of consumers now rely on AI-written results for at least 40% of their searches, reducing organic web traffic by 15% to 25%, and 60% of searches now terminate without the users clicking through to another website.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2025</p></a><a href="https://techcrunch.com/2026/04/16/ai-traffic-to-us-retailers-rose-393-in-q1-and-its-boosting-their-revenue-too/" target="_blank" rel="noopener noreferrer" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/techcrunch.svg" alt="TechCrunch" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->AI traffic converted 42% better than living, breathing customers in March 2026, setting a new record.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2026</p></a><a href="https://digiday.com/media/in-graphic-detail-the-state-of-ai-referral-traffic-in-2025/" target="_blank" rel="noopener noreferrer" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/digiday.svg" alt="Digiday" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90 dark:brightness-0 dark:invert"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground
1/90">“<!-- -->Site visitors coming from LLMs converted to sign-ups at 1.66%, compared to 0.15% from search.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2025</p></a><a href="https://www.bain.com/about/media-center/press-releases/20252/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-about-80-of-search-users-rely-on-ai-summaries-at-least-40-of-the-time-on-traditional-search-engines-about-60-of-searches-now-end-without-the-user-progressing-to-a/" target="_blank" rel="noopener noreferrer" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/bain.svg" alt="Bain &amp; Company" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->Now, AI-generated search results are rewriting the rules, and SEO optimisation is no longer enough.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">Natasha Sommerfeld · <!-- -->2025</p></a><a href="https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai" target="_blank" rel="noopener noreferrer" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/hbr.svg" alt="Harvard Business Review" class="h-9 w-auto max-w-[170px] object-contain object-left opacity-90 dark:brightness-0 dark:invert"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2026</p></a><div aria-hidden="true" class="contents"><a href="https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/gartner.svg" alt="Gartner" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90 dark:brightness-0 dark:invert"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2024</p></a><a href="https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/sparktoro.svg" alt="SparkToro" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->In the first four months of 2026, a whopping 68.01% of Google searches ended without a click.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">Rand Fishkin · <!-- -->2026</p></a><a href="https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/gartner.svg" alt="Gartner" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90 dark:brightness-0 dark:invert"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground
1/90">“<!-- -->Generative AI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">Alan Antin · <!-- -->2024</p></a><a href="https://www.bain.com/about/media-center/press-releases/20252/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-about-80-of-search-users-rely-on-ai-summaries-at-least-40-of-the-time-on-traditional-search-engines-about-60-of-searches-now-end-without-the-user-progressing-to-a/" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/bain.svg" alt="Bain &amp; Company" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->80% of consumers now rely on AI-written results for at least 40% of their searches, reducing organic web traffic by 15% to 25%, and 60% of searches now terminate without the users clicking through to another website.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2025</p></a><a href="https://techcrunch.com/2026/04/16/ai-traffic-to-us-retailers-rose-393-in-q1-and-its-boosting-their-revenue-too/" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/techcrunch.svg" alt="TechCrunch" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->AI traffic converted 42% better than living, breathing customers in March 2026, setting a new record.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2026</p></a><a href="https://digiday.com/media/in-graphic-detail-the-state-of-ai-referral-traffic-in-2025/" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/digiday.svg" alt="Digiday" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90 dark:brightness-0 dark:invert"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->Site visitors coming from LLMs converted to sign-ups at 1.66%, compared to 0.15% from search.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2025</p></a><a href="https://www.bain.com/about/media-center/press-releases/20252/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-about-80-of-search-users-rely-on-ai-summaries-at-least-40-of-the-time-on-traditional-search-engines-about-60-of-searches-now-end-without-the-user-progressing-to-a/" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/bain.svg" alt="Bain &amp; Company" class="h-6 w-auto max-w-[170px] object-contain object-left opacity-90"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground
1/90">“<!-- -->Now, AI-generated search results are rewriting the rules, and SEO optimisation is no longer enough.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">Natasha Sommerfeld · <!-- -->2025</p></a><a href="https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai" target="_blank" rel="noopener noreferrer" tabindex="-1" class="group flex h-[18rem] w-[23rem] shrink-0 flex-col rounded-xl border bg-card p-7 shadow-[0_0_70px_-35px_rgb(var(--ink)/0.35)] transition-all duration-300 hover:-translate-y-1 hover:border-ink/25 hover:shadow-[0_0_80px_-30px_rgb(var(--ink)/0.5)]"><div class="flex h-9 items-center"><img src="/assets/logos/media/hbr.svg" alt="Harvard Business Review" class="h-9 w-auto max-w-[170px] object-contain object-left opacity-90 dark:brightness-0 dark:invert"/></div><p class="mt-6 line-clamp-5 text-[17px] leading-relaxed text-foreground/90">“<!-- -->LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.<!-- -->”</p><p class="mt-auto pt-6 font-mono text-[10px] uppercase tracking-[0.14em] text-muted-foreground">2026</p></a></div></div></div></aside></div><!--/$-->
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38<script>($R=>$R[20].return(void 0))($R["tsr"]);$_TSR.e();document.currentScript.remove()</script>
38</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.