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1<!DOCTYPE html><html  lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1"><title>Scott Cole | StoryBrand Certified Guide | Grow Your Business</title><link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin="anonymous"><link rel="preconnect" href="https://backend.leadconnectorhq.com" crossorigin="anonymous"><link rel="preconnect" href="https://images.leadconnectorhq.com" crossorigin="anonymous"><link rel="preconnect" href="https://cdn.filesafe.space" crossorigin="anonymous"><meta name="title" content="Scott Cole | StoryBrand Certified Guide | Grow Your Business"><meta property="og:title" content="Scott Cole | StoryBrand Certified Guide | Grow Your Business"><meta name="description" content="Scott Cole as a StoryBrand Guide uses curiosity, enlightenment, and commitment to hook customers and get sales."><meta property="og:description" content="Scott Cole as a StoryBrand Guide uses curiosity, enlightenment, and commitment to hook customers and get sales."><meta name="author" content="Scott Cole"><meta property="og:author" content="Scott Cole"><meta property="og:type" content="website"><meta property="twitter:type" content="website">
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107 /* ---- coaching header styles ----- */ 
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108-webkit-transform:scaleX(1);transform:scaleX(1);-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1)}}@keyframes bounceIn-button-dDMkq0hxu4{0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1)}20%{-webkit-transform:scale3d(1.1,1.1,1.1);transform:scale3d(1.1,1.1,1.1);-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1)}40%{-webkit-transform:scale3d(.9,.9,.9);transform:scale3d(.9,.9,.9);-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1)}60%{opacity:1;-webkit-transform:scale3d(1.03,1.03,1.03);transform:scale3d(1.03,1.03,1.03);-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1)}80%{-webkit-transform:scale3d(.97,.97,.97);transform:scale3d(.97,.97,.97);-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1)}to{opacity:1;-webkit-transform:scaleX(1);transform:scaleX(1);-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1)}}:root{--open-sans:'Open Sans';--white:#ffffff;--black:#000000;--transparent:transparent;--color-lx2prsc2:#000321}.hl_page-preview--content .col-1VWdicjwLl,.hl_page-preview--content .row-VokHUGhEAb,.hl_page-preview--content .section-I6FPu6HVGA{box-shadow:none;padding:0;margin:0;background-color:var(--transparent);backdrop-filter:none;border-color:var(--black);border-width:2px;border-style:solid}.hl_page-preview--content .col-1VWdicjwLl,.hl_page-preview--content .row-VokHUGhEAb{margin:0 auto;padding:10px 5px 0;width:100%}.hl_page-preview--content .col-1VWdicjwLl{padding:10px 5px;width:25.9%;margin:0}.hl_page-preview--content .col-Ony6BXSqPp,.hl_page-preview--content .col-gHDxySWz-f,.hl_page-preview--content .row-MUBkXDsHBn,.hl_page-preview--content .row-UiyyECCM4u{margin:0 auto;box-shadow:none;padding:0 0 0 5px;background-color:var(--transparent);backdrop-filter:none;border-color:var(--black);border-width:2px;border-style:solid;width:100%}.hl_page-preview--content .col-Ony6BXSqPp,.hl_page-preview--content .col-gHDxySWz-f,.hl_page-preview--content .row-MUBkXDsHBn{padding:10px 5px;width:80.1%;margin:0}.hl_page-preview--content .col-gHDxySWz-f,.hl_page-preview--content .row-MUBkXDsHBn{margin:0 auto;padding:0;width:100%}.hl_page-preview--content .col-gHDxySWz-f{padding:0 5px;width:22.2%;margin:0}.hl_page-preview--content .button-dDMkq0hxu4{margin:0 5px 0 0;text-align:right}.hl_page-preview--content .cbutton-dDMkq0hxu4{font-family:var(--open-sans);background-color:#ff9000ff;color:var(--black);secondary-color:var(--white);padding:10px 20px;border-color:#ff9000ff;border-width:1px;border-style:solid;letter-spacing:0;text-transform:capitalize;width:auto%;box-shadow:1px 2px 6px 1px #7070704f;icon-color:#ff9000ff}@media screen and (min-width:0px) and (max-width:767px){.hl_page-preview--content .button-dDMkq0hxu4{margin-bottom:0}}.hl_page-preview--content .col-QpAQuBAR9V{box-shadow:none;padding:0 5px;background-color:var(--transparent);backdrop-filter:none;width:74.1%;border-color:var(--black);border-width:2px;border-style:solid;margin:0}.hl_page-preview--content .nav-menu-v2-Lupky5K9wq{width:auto;height:auto}.hl_page-preview--content .cnav-menu-v2-Lupky5K9wq{font-family:var(--headlinefont);padding:8px 10px;margin:0;item-padding-top:0;item-padding-bottom:0;item-padding-left:16px;item-padding-right:16px;item-margin-top:0;item-margin-bottom:0;item-margin-left:0;item-margin-right:0;line-height:1.3em;text-transform:none;letter-spacing:0;text-align:left;font-weight:400;background-color:var(--transparent);mobile-background-color:var(--white);popup-background-color:var(--white);mobile-popup-background-color:var(--white);color:var(--text-color);hover-background-color:#ff9000ff;hover-text-color:var(--color-lx2prsc2);bold-text-color:var(--black);italic-text-color:var(--black);underline-text-color:var(--black);icon-color:var(--black);cart-icon-color:var(--black);user-icon-color:var(--black);cart-icon-active-color:var(--black);submenu-background-color:var(--white);submenu-mobile-background-color:var(--white);submenu-color:var(--text-color);submenu-hover-background-color:var(--black);submenu-hover-text-color:var(--white);nav-menu-item-spacing-x:12px;nav-menu-item-spacing-y:0;nav-menu-align:center;
108sub-menu-align:right;sub-menu-style:popover;border-color:#000;border-style:solid;border-width:0;border-radius:0;item-border-color:#000;item-border-style:solid;item-border-width:1px;item-border-radius:0;box-shadow:none;item-box-shadow:none}#section-I6FPu6HVGA>.inner{max-width:1170px}@media (max-width:1024px){#section-I6FPu6HVGA{animation:none!important}}.--mobile #row-VokHUGhEAb,.--mobile #section-I6FPu6HVGA{animation:none!important}@media (max-width:1024px){#row-VokHUGhEAb{animation:none!important}}#col-1VWdicjwLl>.inner{flex-direction:column;justify-content:center;align-items:inherit;flex-wrap:nowrap}@media (max-width:1024px){#col-1VWdicjwLl{animation:none!important}}.--mobile #col-1VWdicjwLl,.--mobile #row-UiyyECCM4u{animation:none!important}@media (max-width:1024px){#row-UiyyECCM4u{animation:none!important}}#col-Ony6BXSqPp>.inner{flex-direction:column;justify-content:center;align-items:inherit;flex-wrap:nowrap}@media (max-width:1024px){#col-Ony6BXSqPp{animation:none!important}}.--mobile #col-Ony6BXSqPp,.--mobile #row-MUBkXDsHBn{animation:none!important}@media (max-width:1024px){#row-MUBkXDsHBn{animation:none!important}}#col-gHDxySWz-f>.inner{flex-direction:column;justify-content:center;align-items:inherit;flex-wrap:nowrap}@media (max-width:1024px){#col-gHDxySWz-f{animation:none!important}}.--mobile #col-gHDxySWz-f{animation:none!important}.animate__bounceIn-button-dDMkq0hxu4{animation:bounceIn-button-dDMkq0hxu4 1s linear 0s forwards!important;-webkit-animation-name:bounceIn-button-dDMkq0hxu4;animation-name:bounceIn-button-dDMkq0hxu4}@media screen and (min-width:768px) and (max-width:10000px){.button-dDMkq0hxu4 .button-icon-end,.button-dDMkq0hxu4 .button-icon-start,.button-dDMkq0hxu4 .main-heading-button{font-size:14px;font-weight:600}.button-dDMkq0hxu4 .button-icon-start{margin-right:5px}.button-dDMkq0hxu4 .button-icon-end{margin-left:5px}.button-dDMkq0hxu4 .sub-heading-button{font-size:15px;color:var(--white);font-weight:700}}@media screen and (min-width:768px) and (max-width:1024px){.button-dDMkq0hxu4 .button-icon-end,.button-dDMkq0hxu4 .button-icon-start,.button-dDMkq0hxu4 .main-heading-button{font-size:14px;font-weight:600}.button-dDMkq0hxu4 .button-icon-start{margin-right:5px}.button-dDMkq0hxu4 .button-icon-end{margin-left:5px}.button-dDMkq0hxu4 .sub-heading-button{font-size:15px;color:var(--white);font-weight:700}}@media screen and (min-width:0px) and (max-width:767px){.button-dDMkq0hxu4 .button-icon-end,.button-dDMkq0hxu4 .button-icon-start,.button-dDMkq0hxu4 .main-heading-button{font-size:14px;font-weight:600}.button-dDMkq0hxu4 .button-icon-start{margin-right:5px}.button-dDMkq0hxu4 .button-icon-end{margin-left:5px}.button-dDMkq0hxu4 .sub-heading-button{font-size:15px;color:var(--white);font-weight:undefined}}#col-QpAQuBAR9V>.inner{flex-direction:column;justify-content:center;align-items:inherit;flex-wrap:nowrap}@media (max-width:1024px){#col-QpAQuBAR9V{animation:none!important}}.--mobile #col-QpAQuBAR9V{animation:none!important}#nav-menu-v2-Lupky5K9wq .mega-menu-container{font-weight:400;font-size:14px;justify-content:center;flex-direction:row;background-color:var(--transparent)}#nav-menu-v2-Lupky5K9wq .nav-menu-mobile{display:none}#nav-menu-v2-Lupky5K9wq .nav-menu-desktop{display:flex}#nav-menu-v2-Lupky5K9wq .x-icon{display:none}#nav-menu-v2-Lupky5K9wq .menu-layout{flex-direction:row}#nav-menu-v2-Lupky5K9wq .nav-spacing-x{margin-left:12px}#nav-menu-v2-Lupky5K9wq .menu-item-builder-title,#nav-menu-v2-Lupky5K9wq .menu-item-title:hover{background-color:#ff9000ff;color:var(--color-lx2prsc2)}#nav-menu-v2-Lupky5K9wq .menu-item-builder-title-icon>span::after,#nav-menu-v2-Lupky5K9wq .menu-item-title-icon>span::after{color:inherit;content:"";font-family:"Font Awesome 5 Free";font-weight:700;font-size:14px;display:inline-block;margin-left:.25rem;transition:transform .3s ease}#nav-menu-v2-Lupky5K9wq .menu-item-builder-title-icon-hover>span::after,#nav-menu-v2-Lupky5K9wq .menu-item-title-icon:hover>span::after{transform:rotate(180deg)}#nav-menu-v2-Lupky5K9wq .menu-item-builder>.submenu-builder,#nav-menu-v2-Lupky5K9wq .menu-item:hover>.mega-menu,#nav-menu-v2-Lupky5K9wq .menu-item:hover>.submenu,#nav-menu-v2-Lupky5K9wq .submenu:hover{visibility:visible;opacity:1}#nav-menu-v2-Lupky5K9wq .submenu,#nav-menu-v2-Lupky5K9wq .submenu-builder{position:absolute;z-index:10;visibility:hidden;opacity:0;transition:visibility 0s,opacity .3s ease-in}#nav-menu-v2-Lupky5K9wq .submenu-content-container{margin:0;padding-top:0;padding-bottom:0;background-color:var(--white);border-width:1px;border-color:#000!important;border-style:solid;border-radius:0;box-shadow:none}#nav-menu-v2-Lupky5K9wq .submenu-column{display:block;grid-template-columns:1fr 1fr;row-gap:0;column-gap:0}#nav-menu-v2-Lupky5K9wq .submenu-item{padding-left:16px;padding-right:16px;margin-bottom:0;color:var(--text-color)}#nav-menu-v2-Lupky5K9wq .submenu-column>li:last-child,#nav-menu-v2-Lupky5K9wq .submenu-column>li:last-child .submenu-item{margin-bottom:0}#nav-menu-v2-Lupky5K9wq .submenu-item:hover{background-color:var(--black);color:var(--white)}
108#nav-menu-v2-Lupky5K9wq .sub-menu-align{right:-.5rem}#nav-menu-v2-Lupky5K9wq .user-icon{color:var(--black)}#nav-menu-v2-Lupky5K9wq .mega-menu{visibility:hidden;opacity:0;transition:visibility 0s,opacity .3s ease-in;position:absolute;left:0;z-index:999}#nav-menu-v2-Lupky5K9wq .mega-menu:hover{visibility:visible;opacity:1}#nav-menu-v2-Lupky5K9wq .mega-menu-builder{position:absolute;left:0}#nav-menu-v2-Lupky5K9wq .items-cart,#nav-menu-v2-Lupky5K9wq .items-cart-active{color:var(--black)}#nav-menu-v2-Lupky5K9wq .cart-search-desktop{display:list-item}#nav-menu-v2-Lupky5K9wq .cart-search-mobile{display:none}#nav-menu-v2-Lupky5K9wq .nav-search-wrapper,#nav-menu-v2-Lupky5K9wq .search-bar-container{background-color:var(--white)}#nav-menu-v2-Lupky5K9wq .hl-autocomplete-input{border:1px solid #cacaca;margin:1px;border-radius:16px}#nav-menu-v2-Lupky5K9wq .hl-autocomplete{font-family:inherit}#nav-menu-v2-Lupky5K9wq .hl-autocomplete-button{background:#fff}#nav-menu-v2-Lupky5K9wq .hl-autocomplete-input-wrapper{color:#000;background-color:#fff}#nav-menu-v2-Lupky5K9wq .hl-autocomplete-results{border:1px solid #cacaca;border-top:none;border-radius:16px;border-top-left-radius:0;border-top-right-radius:0;color:var(--black);background-color:var(--white)}#nav-menu-v2-Lupky5K9wq .hl-autocomplete-input:hover{border-width:1.5px;margin:.5px}#nav-menu-v2-Lupky5K9wq .hl-autocomplete-input:focus-within{border-width:2px;margin:0}@media screen and (min-width:0px) and (max-width:767px){#nav-menu-v2-Lupky5K9wq .mega-menu-container{font-weight:400;font-size:14px;background-color:var(--white)}#nav-menu-v2-Lupky5K9wq .nav-menu-mobile{display:block}#nav-menu-v2-Lupky5K9wq .nav-menu-mobile span::before{cursor:pointer;color:var(--black);content:"";font-family:"Font Awesome 5 Free";font-weight:700;font-size:14px}#nav-menu-v2-Lupky5K9wq .nav-menu-desktop{display:block;position:fixed;width:100%;height:100vh;overflow-y:scroll;overscroll-behavior:contain;z-index:999;left:0;top:0;padding-left:1rem;padding-right:1rem;background-color:var(--white);padding-bottom:8rem}#nav-menu-v2-Lupky5K9wq:has(.nav-menu-desktop:not(.hide-popup)),.c-wrapper.c-column:has(#nav-menu-v2-Lupky5K9wq .nav-menu-desktop:not(.hide-popup)),.c-wrapper.c-row:has(#nav-menu-v2-Lupky5K9wq .nav-menu-desktop:not(.hide-popup)),.c-wrapper.c-section:has(#nav-menu-v2-Lupky5K9wq .nav-menu-desktop:not(.hide-popup)){z-index:13}#nav-menu-v2-Lupky5K9wq .hide-popup{display:none!important}#nav-menu-v2-Lupky5K9wq .x-icon{display:flex}#nav-menu-v2-Lupky5K9wq .submenu-content-container{margin:0;background-color:var(--white);padding:0 16px;border:0;box-shadow:none}#nav-menu-v2-Lupky5K9wq .nav-spacing-x{margin-left:0;margin-bottom:12px}#nav-menu-v2-Lupky5K9wq .menu-item-builder>.submenu-builder{display:block}#nav-menu-v2-Lupky5K9wq .menu-item-title-icon{position:relative;padding-right:calc(14px*2);white-space:normal!important;text-wrap:wrap!important}#nav-menu-v2-Lupky5K9wq .menu-item-title-icon>span::after{font-size:14px;position:absolute;right:.375rem}#nav-menu-v2-Lupky5K9wq .menu-item-title-icon-rotate>span::after{transform:rotate(180deg)!important}#nav-menu-v2-Lupky5K9wq .menu-item-title-icon-rotate-reverse>span::after{transform:rotate(0deg)!important}#nav-menu-v2-Lupky5K9wq .submenu{display:none;position:static;z-index:unset;visibility:visible;opacity:1;transition:visibility 0s,opacity .3s ease-in}#nav-menu-v2-Lupky5K9wq .submenu-item{white-space:normal!important;text-wrap:wrap!important}#nav-menu-v2-Lupky5K9wq .submenu-mobile-active{display:block}#nav-menu-v2-Lupky5K9wq .submenu-builder{display:none;position:static;z-index:none;visibility:visible;opacity:1;transition:none}#nav-menu-v2-Lupky5K9wq .itemTarget{border:0!important;border-radius:unset!important;box-shadow:none!important}#nav-menu-v2-Lupky5K9wq .mega-menu{display:none;visibility:visible;opacity:1;position:static;left:unset;bottom:unset;z-index:unset;transition:visibility 0s,opacity .3s ease-in}#nav-menu-v2-Lupky5K9wq .mega-menu-mobile-active{display:block}#nav-menu-v2-Lupky5K9wq .mega-menu-builder{position:static;left:unset;bottom:unset;z-index:unset}#nav-menu-v2-Lupky5K9wq .cart-search-desktop{display:none}#nav-menu-v2-Lupky5K9wq .cart-search-mobile{display:flex}#nav-menu-v2-Lupky5K9wq .nav-search-wrapper,#nav-menu-v2-Lupky5K9wq .search-bar-container{background-color:var(--white)}}
108@media screen and (min-width:768px) and (max-width:1024px){#nav-menu-v2-Lupky5K9wq .mega-menu-container{font-weight:400;font-size:14px}#nav-menu-v2-Lupky5K9wq .menu-item-title-icon>span::after{font-size:14px}}#nav-menu-v2-Lupky5K9wq:has(.mega-menu-builder),#nav-menu-v2-Lupky5K9wq:has(.mega-menu-mobile-active),#nav-menu-v2-Lupky5K9wq:has(.menu-item-builder>.submenu-builder),#nav-menu-v2-Lupky5K9wq:has(.menu-item:hover>.mega-menu),#nav-menu-v2-Lupky5K9wq:has(.menu-item:hover>.submenu),#nav-menu-v2-Lupky5K9wq:has(.submenu-mobile-active),.c-wrapper.c-column:has(#nav-menu-v2-Lupky5K9wq .mega-menu-builder),.c-wrapper.c-column:has(#nav-menu-v2-Lupky5K9wq .mega-menu-mobile-active),.c-wrapper.c-column:has(#nav-menu-v2-Lupky5K9wq .menu-item-builder>.submenu-builder),.c-wrapper.c-column:has(#nav-menu-v2-Lupky5K9wq .menu-item:hover>.mega-menu),.c-wrapper.c-column:has(#nav-menu-v2-Lupky5K9wq .menu-item:hover>.submenu),.c-wrapper.c-column:has(#nav-menu-v2-Lupky5K9wq .submenu-mobile-active),.c-wrapper.c-row:has(#nav-menu-v2-Lupky5K9wq .mega-menu-builder),.c-wrapper.c-row:has(#nav-menu-v2-Lupky5K9wq .mega-menu-mobile-active),.c-wrapper.c-row:has(#nav-menu-v2-Lupky5K9wq .menu-item-builder>.submenu-builder),.c-wrapper.c-row:has(#nav-menu-v2-Lupky5K9wq .menu-item:hover>.mega-menu),.c-wrapper.c-row:has(#nav-menu-v2-Lupky5K9wq .menu-item:hover>.submenu),.c-wrapper.c-row:has(#nav-menu-v2-Lupky5K9wq .submenu-mobile-active),.c-wrapper.c-section:has(#nav-menu-v2-Lupky5K9wq .mega-menu-builder),.c-wrapper.c-section:has(#nav-menu-v2-Lupky5K9wq .mega-menu-mobile-active),.c-wrapper.c-section:has(#nav-menu-v2-Lupky5K9wq .menu-item-builder>.submenu-builder),.c-wrapper.c-section:has(#nav-menu-v2-Lupky5K9wq .menu-item:hover>.mega-menu),.c-wrapper.c-section:has(#nav-menu-v2-Lupky5K9wq .menu-item:hover>.submenu),.c-wrapper.c-section:has(#nav-menu-v2-Lupky5K9wq .submenu-mobile-active){z-index:13} 
109 /* ---- Section styles ----- */ 
110:root{--open-sans:'Open Sans';--white:#ffffff;--black:#000000;--transparent:transparent;--overlay:rgba(0, 0, 0, 0.5);--smoke:#f5f5f5}.hl_page-preview--content .col-Rr1_pyt1St,.hl_page-preview--content .row-r63xbV5bLX,.hl_page-preview--content .section-ioWTxSTK1l{box-shadow:none;padding:20px 0;margin:0 0 10px;background-color:var(--smoke);backdrop-filter:none;border-color:var(--black);border-width:2px;border-style:solid}.hl_page-preview--content .col-Rr1_pyt1St,.hl_page-preview--content .row-r63xbV5bLX{margin:0 auto;padding:10px 5px;background-color:var(--transparent);width:100%}.hl_page-preview--content .col-Rr1_pyt1St{width:36.2%;margin:0}.hl_page-preview--content #paragraph-dH-2l3k4dH,.hl_page-preview--content .calendar-XOmR3lXLE7{margin:0;width:auto;height:auto}.hl_page-preview--content .ccalendar-XOmR3lXLE7{padding:0 10px}.hl_page-preview--content .col-DSYG2HpOW6,.hl_page-preview--content .cparagraph-dH-2l3k4dH{background-color:var(--transparent);box-shadow:none;border-color:var(--black);border-width:2px;border-style:solid}.hl_page-preview--content .col-DSYG2HpOW6{padding:10px 20px 10px 5px;backdrop-filter:none;width:63.8%;margin:0}.hl_page-preview--content .cparagraph-dH-2l3k4dH{font-family:var(--contentfont);color:var(--text-color);inline-colors:var(--white),var(--black);icon-color:var(--text-color);font-weight:medium;padding:10px 0;opacity:1;text-shadow:none;line-height:1.5em;text-transform:none;letter-spacing:0;text-align:left}.hl_page-preview--content .video-GVVfkQwGPA{margin:0;width:auto;height:auto}.hl_page-preview--content .cheading-pvoeA98-6Q,.hl_page-preview--content .cvideo-GVVfkQwGPA{background-color:var(--transparent);box-shadow:none;border-color:var(--black);border-width:2px;border-style:solid}.hl_page-preview--content .cvideo-GVVfkQwGPA{padding:10px;video-player-accent-color:#fff}.hl_page-preview--content #heading-pvoeA98-6Q{margin:0}.hl_page-preview--content .cheading-pvoeA98-6Q{font-family:var(--headlinefont);color:var(--text-color);inline-colors:var(--smoke),var(--overlay),var(--black);icon-color:var(--text-color);font-weight:400;padding:0 0 10px;opacity:1;text-shadow:none;line-height:1em;text-transform:none;letter-spacing:-1px;text-align:left}#section-ioWTxSTK1l>.inner{max-width:1170px}#col-DSYG2HpOW6>.inner,#col-Rr1_pyt1St>.inner{flex-direction:column;justify-content:flex-start;align-items:inherit;flex-wrap:nowrap}.paragraph-dH-2l3k4dH{font-weight:400}.heading-pvoeA98-6Q a,.heading-pvoeA98-6Q a *,.paragraph-dH-2l3k4dH a,.paragraph-dH-2l3k4dH a *{color:var(--link-color);text-decoration:none}.heading-pvoeA98-6Q a u,.heading-pvoeA98-6Q a:hover,.paragraph-dH-2l3k4dH a u,.paragraph-dH-2l3k4dH a:hover{text-decoration:underline}.heading-pvoeA98-6Q a s,.paragraph-dH-2l3k4dH a s{text-decoration:line-through}@media screen and (min-width:0px) and (max-width:480px){.paragraph-dH-2l3k4dH h1,.paragraph-dH-2l3k4dH h2,.paragraph-dH-2l3k4dH h3,.paragraph-dH-2l3k4dH h4,.paragraph-dH-2l3k4dH h5,.paragraph-dH-2l3k4dH h6,.paragraph-dH-2l3k4dH ul li,.paragraph-dH-2l3k4dH.text-output{font-size:16px!important;font-weight:400}}@media screen and (min-width:481px) and (max-width:10000px){.paragraph-dH-2l3k4dH h1,.paragraph-dH-2l3k4dH h2,.paragraph-dH-2l3k4dH h3,.paragraph-dH-2l3k4dH h4,.paragraph-dH-2l3k4dH h5,.paragraph-dH-2l3k4dH h6,.paragraph-dH-2l3k4dH ul li,.paragraph-dH-2l3k4dH.text-output{font-size:16px!important;font-weight:400}}.heading-pvoeA98-6Q.text-output h1:first-child:before,.heading-pvoeA98-6Q.text-output h2:first-child:before,.heading-pvoeA98-6Q.text-output h3:first-child:before,.heading-pvoeA98-6Q.text-output h4:first-child:before,.heading-pvoeA98-6Q.text-output h5:first-child:before,.heading-pvoeA98-6Q.text-output h6:first-child:before,.heading-pvoeA98-6Q.text-output p:first-child:before,.paragraph-dH-2l3k4dH.text-output h1:first-child:before,.paragraph-dH-2l3k4dH.text-output h2:first-child:before,.paragraph-dH-2l3k4dH.text-output h3:first-child:before,.paragraph-dH-2l3k4dH.text-output h4:first-child:before,.paragraph-dH-2l3k4dH.text-output h5:first-child:before,.paragraph-dH-2l3k4dH.text-output h6:first-child:before,.paragraph-dH-2l3k4dH.text-output p:first-child:before{color:var(--text-color);content:'\';
111    font-family: '';margin-right:5px;font-weight:700}#video-GVVfkQwGPA .vjs-ghl .vjs-volume-level,#video-GVVfkQwGPA .vjs-ghl.video-js .vjs-play-progress{background:#fff}#video-GVVfkQwGPA .vjs-ghl.video-js .vjs-load-progress div{background:#fff;opacity:.5}.heading-pvoeA98-6Q{font-weight:600}@media screen and (min-width:0px) and (max-width:480px){.heading-pvoeA98-6Q h1,.heading-pvoeA98-6Q h2,.heading-pvoeA98-6Q h3,.heading-pvoeA98-6Q h4,.heading-pvoeA98-6Q h5,.heading-pvoeA98-6Q h6,.heading-pvoeA98-6Q ul li,.heading-pvoeA98-6Q.text-output{font-size:38px!important;font-weight:600}}@media screen and (min-width:481px) and (max-width:10000px){.heading-pvoeA98-6Q h1,.heading-pvoeA98-6Q h2,.heading-pvoeA98-6Q h3,.heading-pvoeA98-6Q h4,.heading-pvoeA98-6Q h5,.heading-pvoeA98-6Q h6,.heading-pvoeA98-6Q ul li,.heading-pvoeA98-6Q.text-output{font-size:36px!important;font-weight:600}} 
112 /* ---- testimonials styles ----- */ 
113:root{--poppins:'Poppins';--secondary:#188bf6;--white:#ffffff;--gray:#cbd5e0;--black:#000000;--indigo:#757BBD;
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176order radius0 none c-column c-wrapper col-DSYG2HpOW6"><!----><!----><div class="vertical inner"><!----><!--[--><!--[--><div id="heading-pvoeA98-6Q" data-animation-class style="" class="c-heading c-wrapper"><!----><!----><!----><div class="heading-pvoeA98-6Q text-output cheading-pvoeA98-6Q noBorder radius0 none" data-animation-class style=""><div><h1><span style="color: var(--black)">What does a StoryBrand Guide Do?</span></h1></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="video-GVVfkQwGPA" data-animation-class style="" class="c-video c-wrapper video-GVVfkQwGPA"><!----><!----><!----><!----><div class="mx-auto w-100 h-100 cvideo-GVVfkQwGPA noBorder radius0 none" data-v-fc8a25e0><!--[--><!----><div class="h-100 w-100"><div class="hosted-video-thumbnail thumbnail-video-GVVfkQwGPA h-100 w-100" style="background-size:cover;padding-bottom:56.25%;"></div><!----><div style="display:none;" class="videoTag centered"><img src="data:image/png;base64,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" alt="Close" class="close-button-pip-scroll" id="video-GVVfkQwGPA-video-js_html5_api-video-js-close-button"><!----><button style="display:none;" class="enable-sound-button flex align-center text-white font-medium" type="button"><span class="enable-sound-icon" aria-hidden="true"><svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.63 0.635029C0.24 1.02503 0.24 1.65503 0.63 2.04503L4.29 5.70503L4 6.00503H1C0.45 6.00503 0 6.45503 0 7.00503V11.005C0 11.555 0.45 12.005 1 12.005H4L7.29 15.295C7.92 15.925 9 15.475 9 14.585V10.415L13.18 14.595C12.69 14.965 12.16 15.275 11.58 15.505C11.22 15.655 11 16.035 11 16.425C11 17.145 11.73 17.605 12.39 17.335C13.19 17.005 13.94 16.565 14.61 16.025L15.95 17.365C16.34 17.755 16.97 17.755 17.36 17.365C17.75 16.975 17.75 16.345 17.36 15.955L2.05 0.635029C1.66 0.245029 1.03 0.245029 0.63 0.635029ZM16 9.00503C16 9.82503 15.85 10.615 15.59 11.345L17.12 12.875C17.68 11.705 18 10.395 18 9.00503C18 5.17503 15.6 1.89503 12.22 0.605029C11.63 0.375029 11 0.835029 11 1.46503V1.65503C11 2.03503 11.25 2.36503 11.61 2.50503C14.18 3.54503 16 6.06503 16 9.00503ZM7.29 2.71503L7.12 2.88503L9 4.76503V3.41503C9 2.52503 7.92 2.08503 7.29 2.71503ZM13.5 9.00503C13.5 7.23503 12.48 5.71503 11 4.97503V6.76503L13.48 9.24503C13.49 9.16503 13.5 9.08503 13.5 9.00503Z" fill="#fff"></path></svg></span><span class="enable-sound-label text-white font-medium">Enable sound</span></button><!----></div></div><!--]--></div><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="paragraph-dH-2l3k4dH" data-animation-class style="" class="c-paragraph c-wrapper"><!----><!----><!----><div class="paragraph-dH-2l3k4dH text-output cparagraph-dH-2l3k4dH noBorder radius0 none" data-animation-class style=""><div><p><span style="color: var(--black)">A </span><strong><span style="color: var(--black)">StoryBrand Certified Guide </span></strong><span style="color: var(--black)">like Scott Cole helps grow your business by specializing in the specific words used to engage customers across three phases: </span><strong><span style="color: var(--black)">Curiosity, Enlightenment, and Commitment</span></strong><span style="color: var(--black)">. Using a "house" analogy, the Curiosity phase utilizes "survival soundbites" as front steps to hook interest by connecting your product to the customer's survival. </span></p><p></p><p><span style="color: var(--black)">The </span><strong><span style="color: var(--black)">Enlightenment</span></strong><span style="color: var(--black)"> phase acts as a front porch where educational collateral, such as videos and PDFs, explains how your product solves the customer's problem. This leads to the </span><strong><span style="color: var(--black)">Commitment</span></strong><span style="color: var(--black)"> phase—the front door—where bold calls to action invite the customer to make a purchase. By refining these stages and repeating the right soundbites, a guide ensures your business is inviting and effectively asks for the sale.</span></p><p></p><p><strong>The Three Phases of Messaging</strong></p><p></p><p><strong>
176Curiosity:</strong> Uses short, memorable "survival soundbites" to hook customers by connecting a product to their desire to survive and thrive.</p><p></p><p><strong>Enlightenment:</strong> Provides deeper content—such as PDFs, webinars, and YouTube videos—to educate customers on how your product solves their specific problems.</p><p></p><p><strong>Commitment:</strong> Features bold "call to action" soundbites that clearly ask for the sale and affirm that buying is the right move.</p><p></p><p>To illustrate this, Donald Miller compares a business to a <strong>house</strong>. The <strong>front steps</strong> (Curiosity) lead people to the <strong>front porch</strong> (Enlightenment), where they eventually enter through the <strong>front door</strong> (Commitment). Without these steps working in harmony, businesses often fail to invite customers into their story or effectively ask for the money.</p><p></p><p>Scott Cole, as a StoryBrand guide, can create various collateral—from brand scripts and one-liners to email campaigns and keynote presentations—to ensure your business is inviting and results-oriented.</p></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="col-Rr1_pyt1St" data-animation-class data-entrance-clip="1" style="" class="noBorder radius0 none c-column c-wrapper col-Rr1_pyt1St"><!----><!----><div class="vertical inner"><!----><!--[--><!--[--><div id="calendar-XOmR3lXLE7" data-animation-class style="" class="c-calendar c-wrapper calendar-XOmR3lXLE7"><!----><!----><!----><!----><!----><!----><!----><span></span><!----><!----><div class="ccalendar-XOmR3lXLE7" is-preview="false"><div id="calendarAppointmentBookingMain"><div id="appointment_widgets--revamp" class="hl-app"><div><div class="calendars-ellipsis-loader"><div><div class="bt-spinner" style="border-top-color:#155eef;"></div></div></div></div></div></div></div><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="section-j-AbgPNEsW" data-animation-class data-entrance-clip="1" style="" class="fullSection none noBorder radius0 none c-section c-wrapper section-j-AbgPNEsW desktop-only"><!----><!----><div class="inner"><!----><!--[--><!--[--><div id="row-ZJJVPRcKeA" data-animation-class data-entrance-clip="1" style="" class="row-align-center none noBorder radius0 none c-row c-wrapper row-ZJJVPRcKeA"><!----><!----><div class="inner"><!----><!--[--><!--[--><div id="col-07JwOXueWC" data-animation-class data-entrance-clip="1" style="" class="c-column c-wrapper col-07JwOXueWC"><!----><!----><div class="none noBorder radius0 none bg bgCover vertical inner"><!----><!--[--><!--[--><div id="sub-heading-F_xoCHztMJ" data-animation-class style="" class="c-sub-heading c-wrapper"><!----><!----><!----><div class="sub-heading-F_xoCHztMJ text-output csub-heading-F_xoCHztMJ" data-animation-class style=""><div><h2><strong><span style="color: var(--cobalt); font-family: -apple-system, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, sans-serif; font-size: 14px">✦ </span></strong><span style="color: var(--cobalt)">Testimonials</span></h2></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="heading-m9xwdDesDP" data-animation-class style="" class="c-heading c-wrapper"><!----><!----><!----><div class="heading-m9xwdDesDP text-output cheading-m9xwdDesDP noBorder radius0 none" data-animation-class style=""><div><h1>What others are saying</h1></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="row-P0DRP213LW" data-animation-class data-entrance-clip="1" style="" class="row-align-center none noBorder radius0 none c-row c-wrapper row-P0DRP213LW"><!----><!----><div class="inner"><!----><!--[--><!--[--><div id="col-vPItjlMciy" data-animation-class data-entrance-clip="1" style="" class="c-column c-wrapper col-vPItjlMciy"><!----><!----><div class="none borderFull radius4 none bg bgCover vertical inner"><!----><!--[--><!--[--><div id="image-fkIvHG4_ld" data-animation-class style="" class="c-image c-wrapper image-fkIvHG4_ld"><!----><!----><!----><!----><!----><div style="cursor:default;" class="image-container cimage-fkIvHG4_ld"><div><div>
176<img style="" src="https://assets.cdn.filesafe.space/esrNoxlYtXzHAXompoll/media/69873d6fd017c382840d5e91.jpeg" alt class="img-circle img-border-none img-shadow-none img-effects-none" data-animation-class loading="lazy"></div></div></div><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="paragraph-bMvX_pJS2N" data-animation-class style="" class="c-paragraph c-wrapper"><!----><!----><!----><div class="paragraph-bMvX_pJS2N text-output cparagraph-bMvX_pJS2N none noBorder radius0 none" data-animation-class style=""><div><p><span style="color: var(--overlay)">"ColeLab moves your business forward fast, exceeding every expectation. They are the partner you need to win." </span><br><span style="color: var(--overlay)"><br></span><strong><span style="color: var(--overlay)">Brooke</span></strong></p><p><em><span style="color: var(--overlay)">Sr. Director, KPMG</span></em></p></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="image-2Fig8PVgwq" data-animation-class style="" class="c-image c-wrapper image-2Fig8PVgwq"><!----><!----><!----><!----><!----><div style="cursor:default;" class="image-container cimage-2Fig8PVgwq"><div><div><img style="" src="https://assets.cdn.filesafe.space/75x6oVRlEkU7gyLcePUE/media/33045d7e-5160-4c8f-998e-672414b11c99.png" alt class="img-none img-border-none img-shadow-none img-effects-none" data-animation-class loading="lazy"></div></div></div><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="col-kKOGbxJa99" data-animation-class data-entrance-clip="1" style="" class="c-column c-wrapper col-kKOGbxJa99"><!----><!----><div class="none borderFull radius4 none bg bgCover vertical inner"><!----><!--[--><!--[--><div id="image-7tVJo3_nnF" data-animation-class style="" class="c-image c-wrapper image-7tVJo3_nnF"><!----><!----><!----><!----><!----><div style="cursor:default;" class="image-container cimage-7tVJo3_nnF"><div><div><img style="" src="https://assets.cdn.filesafe.space/esrNoxlYtXzHAXompoll/media/69873ec45f939948d1b5dff4.jpeg" alt class="img-circle img-border-none img-shadow-none img-effects-none" data-animation-class loading="lazy"></div></div></div><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="paragraph-TKvi1PIL9P" data-animation-class style="" class="c-paragraph c-wrapper"><!----><!----><!----><div class="paragraph-TKvi1PIL9P text-output cparagraph-TKvi1PIL9P none noBorder radius0 none" data-animation-class style=""><div><p><span style="color: var(--overlay)">"ColeLab blends strategy and systems to help you scale. They turn your big vision into reality."<br></span></p><p><strong><span style="color: var(--overlay)">David</span></strong><span style="color: var(--overlay)"> <br></span><em><span style="color: var(--overlay)">Sr. Principal, InfoSys</span></em></p></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="image-0rfxgVubpM" data-animation-class style="" class="c-image c-wrapper image-0rfxgVubpM"><!----><!----><!----><!----><!----><div style="cursor:default;" class="image-container cimage-0rfxgVubpM"><div><div><img style="" src="https://assets.cdn.filesafe.space/75x6oVRlEkU7gyLcePUE/media/33045d7e-5160-4c8f-998e-672414b11c99.png" alt class="img-none img-border-none img-shadow-none img-effects-none" data-animation-class loading="lazy"></div></div></div><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="col-WCxBDHpF7q" data-animation-class data-entrance-clip="1" style="" class="c-column c-wrapper col-WCxBDHpF7q"><!----><!----><div class="none borderFull radius4 none bg bgCover vertical inner"><!----><!--[--><!--[--><div id="image-xGfIJ0G_NM" data-animation-class style="" class="c-image c-wrapper image-xGfIJ0G_NM"><!----><!----><!----><!----><!----><div style="cursor:default;" class="image-container cimage-xGfIJ0G_NM"><div><div>
176<img style="" src="https://assets.cdn.filesafe.space/esrNoxlYtXzHAXompoll/media/68b60686dc4817dc808d54d9.jpeg" alt class="img-circle img-border-none img-shadow-none img-effects-none" data-animation-class loading="lazy"></div></div></div><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="paragraph-OVIt1-wgK_" data-animation-class style="" class="c-paragraph c-wrapper"><!----><!----><!----><div class="paragraph-OVIt1-wgK_ text-output cparagraph-OVIt1-wgK_ none noBorder radius0 none" data-animation-class style=""><div><p><span style="color: var(--overlay)">"ColeLab solves complex problems and makes scaling stress-free. They deliver quality results while making the growth process actually enjoyable."<br></span></p><p><strong><span style="color: var(--overlay)">Jennifer</span></strong><span style="color: var(--overlay)"><br></span><em><span style="color: var(--overlay)">Sr. Product Manager, Apple</span></em></p></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="image-0Zl5dxO804" data-animation-class style="" class="c-image c-wrapper image-0Zl5dxO804"><!----><!----><!----><!----><!----><div style="cursor:default;" class="image-container cimage-0Zl5dxO804"><div><div><img style="" src="https://assets.cdn.filesafe.space/75x6oVRlEkU7gyLcePUE/media/33045d7e-5160-4c8f-998e-672414b11c99.png" alt class="img-none img-border-none img-shadow-none img-effects-none" data-animation-class loading="lazy"></div></div></div><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="section-BQVqk-PoGw" data-animation-class data-entrance-clip="1" style="" class="fullSection noBorder radius0 none c-section c-wrapper section-BQVqk-PoGw"><!----><!----><div class="inner"><!----><!--[--><!--[--><div id="row-PZyRTBytHF" data-animation-class data-entrance-clip="1" style="" class="row-align-center noBorder radius0 none c-row c-wrapper row-PZyRTBytHF"><!----><!----><div class="inner"><!----><!--[--><!--[--><div id="col-luBPM0jMt3" data-animation-class data-entrance-clip="1" style="" class="noB
176order radius0 none c-column c-wrapper col-luBPM0jMt3"><!----><!----><div class="vertical inner"><!----><!--[--><!--[--><div id="image-rbuKMwgpAK" data-animation-class style="" class="c-image c-wrapper image-rbuKMwgpAK"><!----><!----><!----><!----><!----><div style="cursor:default;" class="image-container cimage-rbuKMwgpAK"><div><div><img style="" src="https://assets.cdn.filesafe.space/esrNoxlYtXzHAXompoll/media/1d5cc3fe-10cb-48d2-84ce-439f90d34e45.png" alt class="img-none img-border-none img-effects-none" data-animation-class loading="lazy"></div></div></div><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="col-dgV9fsE-Z_" data-animation-class data-entrance-clip="1" style="" class="noBorder radius0 none c-column c-wrapper col-dgV9fsE-Z_"><!----><!----><div class="vertical inner"><!----><!--[--><!--[--><div id="sub-heading-J2kU0ES11Y" data-animation-class style="" class="c-sub-heading c-wrapper"><!----><!----><!----><div class="sub-heading-J2kU0ES11Y text-output csub-heading-J2kU0ES11Y noBorder radius0 none" data-animation-class style=""><div><h2>Products</h2></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="button-4UxlAwIXmZ" data-animation-class style="" class="c-button c-wrapper button-4UxlAwIXmZ"><!----><!----><!----><!----><!----><!----><!--[--><!----><!--teleport start--><!--teleport end--><a id="button-4UxlAwIXmZ_btn" href="#" target="" data-animation-class="" class="cbutton-4UxlAwIXmZ custom btn-vp btn-hp  noBorder radius0 none text-center" style="" aria-label="Conversation AI"><span style="" class="main-heading-group"><span style="margin-right:5px;" class="button-icon-start"></span><span class="main-heading-button">Conversation AI</span><span style="margin-left:5px;" class="button-icon-end"></span></span><!----></a><!----><!----><div><!----></div><!----><!----><!--]--><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--]--></div><!----><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="col-6R8bFAVXsM" data-animation-class data-entrance-clip="1" style="" class="noBorder radius0 none c-column c-wrapper col-6R8bFAVXsM"><!----><!----><div class="vertical inner"><!----><!--[--><!--[--><div id="sub-heading-TZ6WVEj3aQ" data-animation-class style="" class="c-sub-heading c-wrapper"><!----><!----><!----><div class="sub-heading-TZ6WVEj3aQ text-output csub-heading-TZ6WVEj3aQ noBorder radius0 none" data-animation-class style=""><div><h2>Customer Care</h2></div></div><!----><!----><!----><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="button-7CwQR8fZfo" data-animation-class style="" class="c-button c-wrapper button-7CwQR8fZfo"><!----><!----><!----><!----><!----><!----><!--[--><!----><!--teleport start--><!--teleport end--><a id="button-7CwQR8fZfo_btn" href="https://help.colelab.ai" target="" data-animation-class="" class="cbutton-7CwQR8fZfo custom btn-vp btn-hp  noBorder radius0 none text-center" style="" aria-label="Help Center"><span style="" class="main-heading-group"><span style="margin-right:5px;" class="button-icon-start"></span><span class="main-heading-button">Help Center</span><span style="margin-left:5px;" class="button-icon-end"></span></span><!----></a><!----><!----><div><!----></div><!----><!----><!--]--><span></span><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></div><!--]--><!--[--><div id="button-YaShftU0Cp" data-animation-class style="" class="c-button c-wrapper button-YaShftU0Cp"><!----><!----><!----><!----><!----><!----><!--[--><!----><!--teleport start--><!--teleport end--><a id="button-YaShftU0Cp_btn" href="#" 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176,{"visibility":681,"text":683,"nodeId":685,"customClass":686},{"value":682},{"hideMobile":39,"hideDesktop":39},{"value":684},"\u003Cp>\u003Cspan style=\"color: var(--black)\">A \u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"color: var(--black)\">StoryBrand Certified Guide \u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: var(--black)\">like Scott Cole helps grow your business by specializing in the specific words used to engage customers across three phases: \u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"color: var(--black)\">Curiosity, Enlightenment, and Commitment\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: var(--black)\">. Using a \"house\" analogy, the Curiosity phase utilizes \"survival soundbites\" as front steps to hook interest by connecting your product to the customer's survival. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: var(--black)\">The \u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"color: var(--black)\">Enlightenment\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: var(--black)\"> phase acts as a front porch where educational collateral, such as videos and PDFs, explains how your product solves the customer's problem. This leads to the \u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"color: var(--black)\">Commitment\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: var(--black)\"> phase—the front door—where bold calls to action invite the customer to make a purchase. By refining these stages and repeating the right soundbites, a guide ensures your business is inviting and effectively asks for the sale.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cstrong>The Three Phases of Messaging\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cstrong>
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