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1<title>Blog | Shephard Marketing</title><meta name="description" content="Notes, frameworks, and lessons from building and running growth systems across different businesses."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://shephard.ai/blogs/"/><meta property="og:title" content="Blog | Shephard Marketing"/><meta property="og:description" content="Notes, frameworks, and lessons from building and running growth systems across different businesses."/><meta property="og:site_name" content="Shephard Marketing"/><meta property="og:locale" content="en_CA"/><meta property="og:image" content="https://shephard.ai/social-image/"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="Shephard Marketing. Content, campaigns and follow-up for service businesses."/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Blog | Shephard Marketing"/><meta name="twitter:description" content="Notes, frameworks, and lessons from building and running growth systems across different businesses."/><meta name="twitter:image" content="https://shephard.ai/social-image/"/><link rel="icon" href="/icon.svg?icon.02856rupus2ao.svg" sizes="any" type="image/svg+xml"/><meta name="next-size-adjust" content=""/>
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1</head><body class="gabarito_ce955894-module__Q7VhVq__variable hanken_grotesk_e87ef351-module__gkCOZW__variable antialiased"><div hidden=""><!--$--><!--/$--></div><a href="#main-content" class="skip-link">Skip to content</a><header class="fixed inset-x-0 top-0 z-40 bg-bg"><nav class="mx-auto flex h-[72px] max-w-[1480px] items-center justify-between gap-6 px-5 md:px-10"><a aria-label="Shephard Marketing home" class="flex min-h-11 shrink-0 items-center" href="/"><img alt="Shephard Marketing" width="1200" height="370" decoding="async" data-nimg="1" class="w-auto " style="color:transparent;height:34px" sizes="111px" srcSet="/_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=32&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 32w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=48&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 48w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=64&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 64w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=96&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 96w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=128&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 128w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=256&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 256w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=384&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 384w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=640&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 640w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=750&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 750w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=828&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 828w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=1080&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1080w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=1200&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1200w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=1920&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1920w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=2048&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 2048w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=3840&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 3840w" src="/_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=3840&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf"/></a><div class="flex items-center gap-8"><ul class="hidden items-center gap-8 text-base text-fg-2 lg:flex"><li><a href="/" class="transition-colors hover:text-fg aria-[current=page]:text-accent-hi">Home</a></li><li><a href="/services/" class="transition-colors hover:text-fg aria-[current=page]:text-accent-hi">Services</a></li><li><a href="/case-studies/" class="transition-colors hover:text-fg aria-[current=page]:text-accent-hi">Work</a></li><li><a href="/digital-growth-partner/" class="transition-colors hover:text-fg aria-[current=page]:text-accent-hi">About</a></li><li><a href="/contact/" class="transition-colors hover:text-fg aria-[current=page]:text-accent-hi">Contact</a></li></ul><a href="/booking-page/" class="btn btn-accent nav-booking !py-2.5">Book a Call</a><button type="button" class="grid h-11 w-11 place-items-center text-fg lg:hidden" aria-label="Open menu" aria-expanded="false" aria-controls="mobile-navigation"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="currentColor" viewBox="0 0 256 256"><path d="M224,128a8,8,0,0,1-8,8H40a8,8,0,0,1,0-16H216A8,8,0,0,1,224,128ZM40,72H216a8,8,0,0,0,0-16H40a8,8,0,0,0,0,16ZM216,184H40a8,8,0,0,0,0,16H216a8,8,0,0,0,0-16Z"></path></svg></button></div></nav></header><main id="main-content" tabindex="-1"><div class="mx-auto max-w-[1480px] px-5 pt-32 md:px-10 md:pt-40"><div><h1 class="display text-fg text-[14vw] md:text-[7.4vw] 2xl:text-[7rem]">Notes</h1><p class="lead-line mt-8 max-w-[56ch] text-muted md:mt-10"><span class="text-fg">What We're Learning About Growth.</span> <!-- -->Notes, frameworks, and lessons from building and running growth systems across different businesses.</p></div><ul class="mt-20 border-t border-line"><li class="border-b border-line"><a href="/measuring-marketing-results-leads-sales-and-revenue/" class="group grid grid-cols-1 gap-3 py-9 md:grid-cols-12 md:gap-10"><span class="text-2xl leading-snug text-fg-2 transition-colors group-hover:text-fg md:col-span-7 md:text-3xl">What a marketing result actually tells you</span><span class="leading-relaxed text-muted md:col-span-5">Learn how to compare marketing results using Shephardâs roofing, golf-club and local SEO case studies. Separate enquiries, customers, revenue and costs.<span class="mt-2 block text-sm">2026-10-03</span></span></a></li><li class="border-b border-line"><a href="/turning-b2b-funnels-into-revenue-with-website-conversion-optimization/" class="group grid grid-cols-1 gap-3 py-9 md:grid-cols-12 md:gap-10"><span class="text-2xl leading-snug text-fg-2 transition-colors group-hover:text-fg md:col-span-7 md:text-3xl">Turning B2B Funnels Into Revenue with Website Conversion Optimization</span><span class="leading-relaxed text-muted md:col-span-5">Learn how website conversion optimization services improve B2B funnels, boosting qualified leads and revenue with better content and nurture flows.<span class="mt-2 block text-sm">2026-05-31</span></span></a></li><li class="border-b border-line"><a href="/building-a-digital-growth-system-with-a-b2b-social-media-partner/" class="group grid grid-cols-1 gap-3 py-9 md:grid-cols-12 md:gap-10"><span class="text-2xl leading-snug text-fg-2 transition-colors group-hover:text-fg md:col-span-7 md:text-3xl">Building a Digital Growth System with a B2B Social Media Partner</span><span class="leading-relaxed text-muted md:col-span-5">Build a full-funnel growth engine with B2B social media management services to boost demand, leads, and revenue for SaaS and service firms<span class="mt-2 block text-sm">2026-05-29</span></span></a></li><li class="border-b border-line"><a href="/turning-b2b-video-into-a-lead-engine-not-just-a-branding-play/" class="group grid grid-cols-1 gap-3 py-9 md:grid-cols-12 md:gap-10"><span class="text-2xl leading-snug text-fg-2 transition-colors group-hover:text-fg md:col-span-7 md:text-3xl">Turning B2B Video Into a Lead Engine, Not Just a Branding Play</span><span class="leading-relaxed text-muted md:col-span-5">Learn how B2B video marketing services can turn video from brand awareness into a full funnel lead engine that c
1onverts SaaS and service buyers.<span class="mt-2 block text-sm">2026-05-18</span></span></a></li><li class="border-b border-line"><a href="/inside-a-saas-lead-nurturing-automation-setup-that-actually-scales/" class="group grid grid-cols-1 gap-3 py-9 md:grid-cols-12 md:gap-10"><span class="text-2xl leading-snug text-fg-2 transition-colors group-hover:text-fg md:col-span-7 md:text-3xl">Inside a SaaS Lead Nurturing Automation Setup That Actually Scales</span><span class="leading-relaxed text-muted md:col-span-5">See how to build a lead nurturing automation setup for SaaS with scalable workflows, segmentation, and reporting that drive more demos and revenue<span class="mt-2 block text-sm">2026-04-20</span></span></a></li><li class="border-b border-line"><a href="/crafting-creative-youtube-thumbnails/" class="group grid grid-cols-1 gap-3 py-9 md:grid-cols-12 md:gap-10"><span class="text-2xl leading-snug text-fg-2 transition-colors group-hover:text-fg md:col-span-7 md:text-3xl">Crafting Creative YouTube Thumbnails</span><span class="leading-relaxed text-muted md:col-span-5">Boost views with eye-catching thumbnails. Learn to design and optimize for better engagement using insights from our B2B video marketing services experts.<span class="mt-2 block text-sm">2026-04-14</span></span></a></li><li class="border-b border-line"><a href="/email-marketing-strategies-for-small-businesses/" class="group grid grid-cols-1 gap-3 py-9 md:grid-cols-12 md:gap-10"><span class="text-2xl leading-snug text-fg-2 transition-colors group-hover:text-fg md:col-span-7 md:text-3xl">Email Marketing Strategies for Small Businesses</span><span class="leading-relaxed text-muted md:col-span-5">Discover effective email marketing strategies for small businesses. Learn how to build lists, craft content, and boost campaign results.<span class="mt-2 block text-sm">2026-03-23</span></span></a></li></ul></div><section class="shell closing-section"><div class="closing-copy"><div class="closing-signature"><svg viewBox="0 0 60 60" fill="currentColor" aria-hidden="true" focusable="false" class="brand-mark "><rect x="21" y="1" width="8" height="8"></rect><rect x="31" y="1" width="8" height="8"></rect><rect x="1" y="21" width="8" height="8"></rect><rect x="1" y="31" width="8" height="8"></rect><rect x="21" y="21" width="8" height="8"></rect><rect x="31" y="21" width="8" height="8"></rect><rect x="21" y="31" width="8" height="8"></rect><rect x="31" y="31" width="8" height="8"></rect><rect x="51" y="21" width="8" height="8"></rect><rect x="51" y="31" width="8" height="8"></rect><rect x="21" y="51" width="8" height="8"></rect><rect x="31" y="51" width="8" height="8"></rect></svg><p class="eyebrow">Your next chapter</p></div><h2 class="display">Let's make<br/>it happen.</h2><p class="lead-line"><span class="text-fg">Let's see what's working and what isn't.</span></p><p class="mt-4 max-w-[46ch] text-fg-2">A 30-minute call to review your digital presence, existing contacts and what is working. Weâll identify the quickest revenue opportunities and what to do first.</p><div class="mt-8 flex flex-wrap items-center gap-6"><a href="/booking-page/" class="btn btn-accent">Book a Call <span aria-hidden="true">â</span></a><a href="tel:+16047801530" class="text-link">(604) 780-1530</a></div></div><img alt="" loading="lazy" width="900" height="937" decoding="async" data-nimg="1" class="closing-chip" style="color:transparent" sizes="(min-width: 768px) 30vw, 45vw" srcSet="/_next/image/?url=%2Fimg%2Fchip-right.webp&w=256&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 256w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=384&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 384w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=640&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 640w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=750&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 750w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=828&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 828w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=1080&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1080w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=1200&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1200w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=1920&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1920w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=2048&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 2048w, /_next/image/?url=%2Fimg%2Fchip-right.webp&w=3840&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 3840w" src="/_next/image/?url=%2Fimg%2Fchip-right.webp&w=3840&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf"/></section><!--$--><!--/$--></main><footer class="mt-32"><div class="relative h-28 md:h-32"><canvas class="block h-full w-full " aria-hidden="true"></canvas></div><div class="border-t border-line"><div class="mx-auto grid max-w-[1480px] grid-cols-2 gap-10 px-5 py-16 text-base md:grid-cols-12 md:px-10"><div class="col-span-2 md:col-span-4"><img alt="Shephard Marketing" width="1200" height="370" decoding="async" data-nimg="1" class="w-auto " style="color:transparent;height:34px" sizes="111px" srcSet="/_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=32&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 32w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=48&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 48w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=64&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 64w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=96&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 96w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=128&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 128w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=256&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 256w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=384&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 384w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=640&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 640w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=750&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 750w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=828&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 828w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=1080&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1080w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=1200&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1200w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=1920&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1920w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=2048&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 2048w, /_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=3840&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 3840w" src="/_next/image/?url=%2Fimg%2Flogo-two-tone.png&w=3840&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf"/><p class="mt-6 max-w-[30ch] text-muted">Growth is a system, not tactics.</p><p class="mt-3 max-w-[32ch] text-fg-2">Based in Surrey, BC. Working with businesses across Canada and the United States.</p><img alt="Flags of the United States and Canada" loading="lazy" width="120" height="30" decoding="async" data-nimg="1" class="mt-4 h-[30px] w-[120px]" style="color:transparent" srcSet="/_next/image/?url=%2Flogos%2Fflags-us-ca.webp&w=128&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 1x, /_next/image/?url=%2Flogos%2Fflags-us-ca.webp&w=256&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf 2x" src="/_next/image/?url=%2Flogos%2Fflags-us-ca.webp&w=256&q=75&dpl=dpl_2HkyWCQQ2D15og2xR1fZ2FbSUbUf"/><address class="mt-6 leading-relaxed text-fg-2 not-italic footer-links">3471 147a St<!-- -->, <!-- -->Surrey<!-- -->, <!-- -->BC<!-- --> <!-- -->V4P 0A6<br/>
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