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1<!DOCTYPE html><html lang="en" data-market="global-en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1"><title>About - Built by DataVision - SHOWIT | AI Vehicle Photography</title><meta name="description" content="SHOWIT is built by DataVision, writing automotive and computer vision software in Prague since 2006. 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class="relative z-10 flex items-center justify-center px-3 xl:px-5 py-2 text-center transition-colors text-[#475569] hover:text-brand-blue"><span class="text-body-s font-display font-semibold leading-none whitespace-nowrap">How It Works</span></a><a href="/pricing" class="relative z-10 flex items-center justify-center px-3 xl:px-5 py-2 text-center transition-colors text-[#475569] hover:text-brand-blue"><span class="text-body-s font-display font-semibold leading-none whitespace-nowrap">Pricing</span></a><a href="/integrations" class="relative z-10 flex items-center justify-center px-3 xl:px-5 py-2 text-center transition-colors text-[#475569] hover:text-brand-blue"><span class="text-body-s font-display font-semibold leading-none whitespace-nowrap">Integrations</span></a><a href="/blog" class="relative z-10 flex items-center justify-center px-3 xl:px-5 py-2 text-center transition-colors text-[#475569] hover:text-brand-blue"><span class="text-body-s font-display font-semibold leading-none 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font-mono text-[11px] uppercase tracking-[0.12em] transition-colors border-l border-border-dark text-[#64748B] hover:text-[#0F172A]"><span class="sr-only">Čeština</span><span aria-hidden="true">CZ</span></a></div><a href="https://app.showit.ai/login" class="px-4 py-2 text-body-s font-display font-medium text-[#475569] hover:text-[#0F172A] whitespace-nowrap transition-colors">Sign In</a><a href="https://app.showit.ai/register" class="btn-primary !px-5 !py-2 !text-body-s whitespace-nowrap">Get Started<svg class="w-3.5 h-3.5" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2.5"><path stroke-linecap="round" stroke-linejoin="round" d="M13 7l5 5m0 0l-5 5m5-5H6"></path></svg></a></div><button aria-expanded="false" aria-controls="mobile-menu" aria-label="Toggle menu" class="lg:hidden p-2 -mr-1 text-[#475569] hover:text-[#0F172A] transition-colors"><svg class="w-6 h-6" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" 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6<main id="main-content" class="flex-1 bg-surface-dark text-[#0F172A] font-body antialiased"><section class="section-py section-dark pt-12 md:pt-16" aria-labelledby="about-heading"><div class="container-site max-w-3xl mx-auto text-center"><p class="eyebrow mb-3 reveal">Our Story</p><h1 id="about-heading" class="text-heading-2 sm:text-heading-1 font-display font-bold mb-6 reveal text-[#0F172A]" data-delay="100">Built by engineers who understand dealerships</h1><p class="text-body text-[#475569] leading-relaxed reveal" data-delay="200">SHOWIT was born from a simple frustration: car dealerships were spending a disproportionate amount of money and time on vehicle photography, an area where AI could make an immediate, measurable difference.</p></div></section><section class="section-py border-t border-border-dark" aria-labelledby="origin-heading"><div class="container-site"><div class="max-w-2xl mx-auto"><h2 id="origin-heading" class="text-heading-2 sm:text-heading-1 font-display font-bold text-[#0F172A] mb-6 reveal">Why we built it</h2><div class="flex flex-col gap-5 text-body text-[#475569] leading-relaxed reveal"><p><a href="https://datavision.software" target="_blank" rel="noopener noreferrer" class="text-brand-blue hover:underline font-semibold">DataVision</a> <!-- -->has been writing software for the automotive industry since 2006 - inventory systems, image processing pipelines, and computer vision tools for manufacturers and dealer networks across Europe. Over two decades of that work, one problem kept resurfacing in different shapes.</p><p>Dealerships had solved nearly everything else. Inventory, pricing, syndication, CRM - all of it had software behind it. Photography was still a person walking the lot with a camera, and the quality of a listing still came down to what the weather was doing that afternoon. Dealers who could afford a photo booth got consistent images. Everyone else got whatever the parking lot looked like.</p><p>We had already spent years building the pieces that could fix it - segmentation, relighting, reflection and shadow synthesis - for other problems entirely. SHOWIT is what happened when we pointed them at this one.</p><p>The hard part was never cutting out a background. It is everything after: chrome that reflects a scene which no longer exists, tinted glass you can partly see through, dark tires against dark asphalt, and a shadow that has to fall the way the new environment’s light would actually cast it. Get any of those wrong and a shopper cannot say why the photo looks off, only that it does.</p></div></div></div></section><section class="section-py section-mid border-t border-border-dark" aria-labelledby="mission-heading"><div class="container-site"><div class="max-w-2xl mx-auto text-center mb-14 reveal"><p class="eyebrow mb-3">Our Mission</p><h2 id="mission-heading" class="text-heading-2 sm:text-heading-1 font-display font-bold mb-4 text-[#0F172A]">The studio, without the building</h2><p class="text-body text-[#475569]">We’re building the tools that make professional vehicle imagery accessible to every dealer. No studio, no specialist, no overhead.</p></div><div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-1 mb-12"><div class="card-dark h-full p-8 md:p-10 reveal" data-delay="0"><div><h3 class="text-heading-3 font-display font-bold text-brand-blue leading-tight mb-3">Leveling the field</h3><p class="text-body-s text-[#475569] leading-relaxed">Every dealership, from the independent lot to the multi-brand franchise group, deserves studio-quality photography. SHOWIT removes the capital expenditure, specialist knowledge, and time barriers that made it a privilege of large OEM-backed dealers.</p></div></div><div class="card-dark h-full p-8 md:p-10 reveal" data-delay="80"><div><h3 class="text-heading-3 font-display font-bold text-brand-blue leading-tight mb-3">Built by DataVision</h3><p class="text-body-s text-[#475569] leading-relaxed">SHOWIT is a product of DataVision, a Czech software company with over 20 years of experience delivering enterprise-grade solutions for the automotive industry.</p>
6<a href="https://datavision.software" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-1 text-body-s text-brand-blue hover:underline mt-2">datavision.software<svg class="w-3.5 h-3.5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 5l7 7-7 7"></path></svg></a></div></div><div class="card-dark h-full p-8 md:p-10 reveal" data-delay="160"><div><h3 class="text-heading-3 font-display font-bold text-brand-blue leading-tight mb-3">Computer vision since 2006</h3><p class="text-body-s text-[#475569] leading-relaxed">Two decades of R&amp;D in classical image processing, machine learning, and modern deep learning is what lets SHOWIT handle chrome trim, tinted glass, dark tires on asphalt, and complex reflections.</p></div></div></div><div class="card-dark px-8 py-5 text-center reveal"><div class="grid grid-cols-2 gap-8 max-w-lg mx-auto"><div><p class="text-heading-2 sm:text-heading-1 font-display font-bold text-brand-blue">20+</p><p class="text-body-s text-[#475569] mt-1">Years in automotive tech</p></div><div><p class="text-heading-2 sm:text-heading-1 font-display font-bold text-brand-blue">EU + US</p><p class="text-body-s text-[#475569] mt-1">Markets covered</p></div></div></div></div></section><section class="section-py border-t border-border-dark" aria-labelledby="commitments-heading"><div class="container-site"><div class="max-w-3xl mx-auto"><div class="mb-12 reveal"><h2 id="commitments-heading" class="text-heading-2 sm:text-heading-1 font-display font-bold text-[#0F172A] mb-4">What you can hold us to</h2><p class="text-body-l text-[#475569]">three things we have decided not to compromise on, written plainly so you can check whether we kept them.</p></div><div class="flex flex-col gap-3 reveal"><div class="border border-border-dark bg-surface-elevated px-6 py-5"><h3 class="text-body font-display font-semibold text-[#0F172A] mb-2">Showthentic™: we clean the car, we do not repair it</h3><p class="text-body-s text-[#475569] leading-relaxed">Our models are trained to preserve the vehicle exactly as it is. Dents, scratches, kerbed wheels, mismatched panels and aftermarket parts all come through intact, because a photo that quietly repairs the car is one you cannot safely publish. Surface dirt and water spots are cleaned up - that is the whole of what changes on the vehicle itself. Check the output before you publish, the way you would any listing photo.</p></div><div class="border border-border-dark bg-surface-elevated px-6 py-5"><h3 class="text-body font-display font-semibold text-[#0F172A] mb-2">No watermark on any plan</h3><p class="text-body-s text-[#475569] leading-relaxed">Including the cheapest one. A watermark is a way of holding output hostage, and we would rather sell the result than rent it back to you.</p></div><div class="border border-border-dark bg-surface-elevated px-6 py-5"><h3 class="text-body font-display font-semibold text-[#0F172A] mb-2">Priced per vehicle, not per seat or per image</h3><p class="text-body-s text-[#475569] leading-relaxed">One fee per vehicle, 15 images included, used across whichever environments you like. No setup fee, no annual contract, no per-user licensing.</p></div></div><p class="text-body-s text-[#475569] leading-relaxed mt-8 reveal">The full detail lives on the<!-- --> <a href="/security" class="text-brand-blue hover:underline">security page</a>, including retention periods per data type, access controls, and where your images are stored. Pricing rules are on the<!-- --> <a href="/pricing" class="text-brand-blue hover:underline">pricing page</a>.</p></div></div></section><section class="section-py section-mid relative overflow-hidden" aria-labelledby="cta-heading"><div class="container-site relative"><div class="max-w-3xl mx-auto text-center reveal"><h2 id="cta-heading" class="text-heading-2 sm:text-heading-1 font-display font-bold mb-5 text-[#0F172A]">Want to learn more?</h2><p class="text-body text-[#475569] mb-10 max-w-xl mx-auto leading-relaxed">Book a 20-minute demo call with our team. We’ll show you SHOWIT live and answer every question you have.</p><div class="flex flex-col gap-2.5 items-center"><div class="flex flex-col sm:flex-row sm:items-stretch gap-4 justify-center"><a href="https://app.showit.ai/register" class="btn-primary text-lg font-semibold px-9 py-4">Try It Free<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M13 7l5 5m0 0l-5 5m5-5H6"></path></svg></a><a href="/book/dealer" class="btn-secondary text-base px-7 inline-flex items-center justify-center">Book a demo</a></div><p class="text-label text-[#475569] text-center">No credit card needed</p></div><div class="flex flex-wrap items-center justify-center gap-x-6 gap-y-2 mt-8"><span class="flex items-center gap-1.5 text-body-s text-[#475569]"><svg class="w-3.5 h-3.5 text-brand-blue shrink-0" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2.5" d="M5 13l4 4L19 7"></path></svg>Per-vehicle pricing</span><span class="flex items-center gap-1.5 text-body-s text-[#475569]"><svg class="w-3.5 h-3.5 text-brand-blue shrink-0" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2.5" d="M5 13l4 4L19 7"></path></svg>No long-term contract</span><span class="flex items-center gap-1.5 text-body-s text-[#475569]"><svg class="w-3.5 h-3.5 text-brand-blue shrink-0" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2.5" d="M5 13l4 4L19 7"></path></svg>Go live in minutes</span></div></div></div></section></main>
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6<astro-island uid="1xCY45" prefix="r12" component-url="/_astro/Footer.DO8doISf.js" component-export="default" renderer-url="/_astro/client.DnM_O5Vj.js" props="{&quot;t&quot;:[0,{&quot;tagline&quot;:[0,&quot;AI vehicle listing production for dealerships. 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New light for every scene, and the lot left behind.</p><div class="flex items-center gap-4 mt-6"><a href="https://www.linkedin.com/company/showit-ai/" target="_blank" rel="noopener noreferrer" aria-label="SHOWIT on LinkedIn" class="text-[#94A3B8] hover:text-white transition-colors"><svg class="w-5 h-5" fill="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 01-2.063-2.065 2.064 2.064 0 112.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"></path></svg></a></div></div><div><h3 class="text-label uppercase tracking-widest text-[#94A3B8] mb-4">Product</h3><ul class="flex flex-col gap-2.5" role="list"><li><a href="/features" class="text-body-s text-[#94A3B8] hover:text-white transition-colors"></a></li><li><a href="/how-it-works" class="text-body-s text-[#94A3B8] hover:text-white transition-colors"></a></li><li><a href="/pricing" class="text-body-s text-[#94A3B8] hover:text-white transition-colors"></a></li><li><a href="/integrations" class="text-body-s text-[#94A3B8] hover:text-white transition-colors"></a></li><li><a href="/security" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">Security</a></li></ul></div><div><h3 class="text-label uppercase tracking-widest text-[#94A3B8] mb-4">Compare</h3><ul class="flex flex-col gap-2.5" role="list"><li><a href="/compare/carcutter-alternative" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">CarCutter Alternative</a></li><li><a href="/compare/spyne-alternative" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">Spyne Alternative</a></li><li><a href="/compare/autofox-alternative" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">autofox Alternative</a></li><li><a href="/compare/vs-photo-studio" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">vs. a Photo Studio</a></li></ul></div><div><h3 class="text-label uppercase tracking-widest text-[#94A3B8] mb-4">Company</h3><ul class="flex flex-col gap-2.5" role="list"><li><a href="/about" class="text-body-s text-[#94A3B8] hover:text-white transition-colors"></a></li><li><a href="/blog" class="text-body-s text-[#94A3B8] hover:text-white transition-colors"></a></li><li><a href="/contact" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">Contact</a></li></ul></div><div><h3 class="text-label uppercase tracking-widest text-[#94A3B8] mb-4">Legal</h3><ul class="flex flex-col gap-2.5" role="list"><li><a href="/privacy" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">Privacy Policy</a></li><li><a href="/terms" class="text-body-s text-[#94A3B8] hover:text-white transition-colors">Terms of Use</a></li></ul></div></div><div class="border-t border-[#1E2D4A] pt-8 flex flex-col sm:flex-row items-start sm:items-center justify-between gap-3"><p class="text-body-s text-[#94A3B8]">© <!-- -->2026<!-- --> SHOWIT. <!-- -->A product by<!-- -->
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