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border-collapse: collapse; margin: 8px 0; } 74 .header { background: linear-gradient(135deg, #eff6ff, #f0fdf4); border: 1px solid #bfdbfe; border-radius: 12px; padding: 16px; margin-bottom: 20px; } 75 .summary { display: grid; grid-template-columns: 1fr auto 1fr; gap: 12px; align-items: center; padding: 16px; border-radius: 12px; background: ${c>0?"#dcfce7":c<0?"#fee2e2":"#f3f4f6"}; margin: 12px 0; } 76 .summary .num { font-size: 28px; font-weight: 900; font-family: monospace; text-align: center; } 77 .summary .label { font-size: 9px; text-transform: uppercase; font-weight: 700; color: #6b7280; text-align: center; } 78 @media print { .no-print { display: none; } } 79 </style> 80</head> 81<body> 82 <div class="no-print" style="text-align:center;margin-bottom:20px;padding:12px;background:#fef3c7;border-radius:8px;"> 83 <p style="margin:0;font-size:14px;">Use your browser's <strong>Print â Save as PDF</strong> to download this report.</p> 84 </div> 85 86 <div class="header"> 87 <h1>ð Run Comparison Report</h1> 88 <p style="margin:4px 0 12px;font-size:11px;color:#6b7280;">Differences across scores, forecast, friction, positioning, and narrative.</p> 89 <div style="display:grid;grid-template-columns:1fr 1fr;gap:12px;"> 90 <div> 91 <p style="font-size:9px;text-transform:uppercase;color:#6b7280;margin:0;font-weight:700;">Previous Run</p> 92 <p style="font-size:13px;color:#374151;margin:2px 0 0;font-weight:600;">${Ae(s.input_text||"â")}</p> 93 <p style="font-size:10px;color:#9ca3af;margin:2px 0 0;">${Ae(n)}</p> 94 </div> 95 <div> 96 <p style="font-size:9px;text-transform:uppercase;color:#2563eb;margin:0;font-weight:700;">Current Run</p> 97 <p style="font-size:13px;color:#111827;margin:2px 0 0;font-weight:600;">${Ae(t.input_text||"â")}</p> 98 <p style="font-size:10px;color:#9ca3af;margin:2px 0 0;">${Ae(i)}</p> 99 </div> 100 </div> 101 </div> 102 103 ${a!==null&&o!==null?`<div class="summary"> 104 <div> 105 <p class="label">Previous Avg</p> 106 <p class="num" style="color:#6b7280;">${o}</p> 107 </div> 108 <div style="font-size:24px;color:#6b7280;">â</div> 109 <div> 110 <p class="label" style="color:#111827;">Current Avg</p> 111 <p class="num" style="color:#111827;">${a}</p> 112 <p style="text-align:center;font-size:13px;font-weight:700;margin:4px 0 0;color:${f(c)};">${As(c)}</p> 113 </div> 114 </div>`:""} 115 116 ${_} 117 118 <section style="margin:24px 0;page-break-inside:avoid;"> 119 <h2 style="font-size:16px;color:#111827;margin:0 0 12px;border-bottom:2px solid #e5e7eb;padding-bottom:6px;">ð Dimension Scores</h2> 120 ${N?`<table> 121 <thead> 122 <tr style="background:#f9fafb;"> 123 <th style="text-align:left;padding:8px 12px;font-size:10px;text-transform:uppercase;color:#6b7280;border-bottom:2px solid #e5e7eb;">Dimension</th> 124 <th style="text-align:center;padding:8px 12px;font-size:10px;text-transform:uppercase;color:#6b7280;border-bottom:2px solid #e5e7eb;">Previous</th> 125 <th style="text-align:center;padding:8px 12px;font-size:10px;text-transform:uppercase;color:#6b7280;border-bottom:2px solid #e5e7eb;">Current</th> 126 <th style="text-align:right;padding:8px 12px;font-size:10px;text-transform:uppercase;color:#6b7280;border-bottom:2px solid #e5e7eb;">Î</th> 127 </tr> 128 </thead> 129 <tbody>${N}</tbody> 130 </table> 131 <p style="font-size:11px;color:#6b7280;margin:8px 0 0;"><strong>Grade:</strong> ${Ae(((G=s.scorecard)==null?void 0:G.overall_grade)||"â")} â <strong>${Ae(((E=t.scorecard)==null?void 0:E.overall_grade)||"â")}</strong></p>`:'<p style="font-size:12px;color:#9ca3af;font-style:italic;">No score data available.</p>'} 132 </section> 133 134 ${x("Forecast","ð®",s.forecast_data,t.forecast_data,[{key:"appears_as",label:"Appears as"},{key:"wants_to_be",label:"Wants to be"},{key:"commercial_consequence",label:"Commercial consequence"},{key:"fastest_unlock",label:"Fastest unlock"}],[])} 135 136 ${x("Friction","ð§",s.friction_data,t.friction_data,[{key:"headline_friction",label:"Headline friction",aliases:["summary"]}],[{keys:["friction_points"],label:"Friction points"},{keys:["quick_wins"],label:"Quick wins"}])} 137 138 ${x("Positioning","ð¯",s.positioning_data,t.positioning_data,[{key:"current_position",label:"Current position",aliases:["summary"]},{key:"recommended_angle",label:"Recommended angle",aliases:["recommended_position"]}],[{keys:["differentiators"],label:"Differentiators"},{keys:["competitors"],label:"Competitors mentioned"}])} 139 140 ${x("Narrative","ð",s.narrative_data,t.narrative_data,[{key:"c
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148),((N=s==null?void 0:s.cross_audience_insights)==null?void 0:N.unified_recommendation)&&e.jsxs("div",{className:"bg-primary/5 border border-primary/10 rounded-lg p-2.5",children:[e.jsx("p",{className:"text-[10px] uppercase text-primary font-bold mb-0.5",children:"ð Universal Improvement"}),e.jsx("p",{className:"text-xs text-foreground",children:s.cross_audience_insights.unified_recommendation})]}),i&&e.jsx(Nt,{label:"Building narrative architectureâ¦"}),(n==null?void 0:n.messaging_hierarchy)&&e.jsxs("div",{children:[e.jsx("h3",{className:"text-xs font-bold text-foreground mb-2 uppercase tracking-wider",children:"ð Messaging Hierarchy"}),e.jsxs("div",{className:"bg-secondary/20 rounded-lg p-2.5 space-y-1.5",children:[e.jsxs("p",{className:"text-xs",children:[e.jsx("span",{className:"font-semibold text-foreground",children:"Promise:"})," ",e.jsx("span",{className:"text-muted-foreground",children:n.messaging_hierarchy.tier_1_promise})]}),(m=n.messaging_hierarchy.tier_2_proof)==null?void 0:m.map((h,x)=>e.jsx("p",{className:"text-xs text-muted-foreground pl-3 relative before:content-['â¢'] before:absolute before:left-0 before:text-primary",children:h},x))]})]}),(n==null?void 0:n.fastest_narrative_win)&&e.jsxs("div",{className:"bg-emerald-500/5 border border-emerald-500/10 rounded-lg p-2.5",children:[e.jsx("p",{className:"text-[10px] uppercase text-emerald-600 dark:text-emerald-400 font-bold mb-0.5",children:"⨠Fastest Narrative Win"}),e.jsx("p",{className:"text-xs text-foreground",children:n.fastest_narrative_win})]}),o&&e.jsx(Nt,{label:"Synthesizing audience personasâ¦"}),(a==null?void 0:a.fastest_persona_win)&&e.jsxs("div",{className:"bg-blue-500/5 border border-blue-500/10 rounded-lg p-2.5",children:[e.jsx("p",{className:"text-[10px] uppercase text-blue-600 dark:text-blue-400 font-bold mb-0.5",children:"ð¤ Persona Insight"}),e.jsx("p",{className:"text-xs text-foreground",children:a.fastest_persona_win})]}),f.length>0&&e.jsxs("div",{children:[e.jsx("h3",{className:"text-xs font-bold text-foreground mb-2 uppercase tracking-wider",children:"ð Copy Recommendations"}),e.jsx("div",{className:"space-y-2",children:f.map((h,x)=>e.jsxs("div",{className:"bg-secondary/20 rounded-lg p-2.5",children:[e.jsx("p",{className:"text-xs font-semibold text-foreground",children:h.area}),e.jsxs("p",{className:"text-[10px] text-red-500 mt-0.5",children:["Issue: ",h.issue]}),e.jsxs("p",{className:"text-[10px] text-emerald-500 mt-0.5",children:["Fix: ",h.fix]})]},x))})]})]})}function b(t){return t?t.replace(/&/g,"&").replace(/</g,"<").replace(/>/g,">"):""}function ys(t,s="dimension_score",n){const i=We(t,s,{schema:n,location:"export-diagnosis.scoreColor"});return i>=70?"#22c55e":i>=50?"#f59e0b":"#ef4444"}function Xs(t,s,n){if(ti(s))return` 149 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:8px 0 2px;">${b(Zr[t]||t)}</p> 150 <p style="font-size:12px;font-weight:700;color:#6b7280;margin:0;">Needs validation â material signals conflict</p> 151 `;const i=si(n,s),a=i==="bad"?"#ef4444":i==="warn"?"#f59e0b":"#22c55e";return` 152 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:8px 0 2px;">${b(Zr[t]||t)}</p> 153 <p style="font-size:13px;font-weight:700;color:${a};margin:0;">${b(String(s).replace(/_/g," "))}</p> 154 `}function fn(t){return t!=null&&t.startsWith("A")?"#22c55e":t!=null&&t.startsWith("B")?"#3b82f6":t!=null&&t.startsWith("C")?"#f59e0b":"#ef4444"}function _s(t){return t==="critical"||t==="high"?"#ef4444":t==="medium"?"#f59e0b":"#22c55e"}function qo(t){return t==="critical"||t==="high"?"#fef2f2":t==="medium"?"#fffbeb":"#f0fdf4"}function hn(t,s,n){if(!t)return;const i=Go(t,s,n),a=window.open("","_blank");a&&(a.document.write(i),a.document.close(),setTimeout(()=>a.print(),500))}function Go(t,s,n){var Ce,at,Pe,ut,Ot,St,Fe,mt,Ut,$t,ls,Ct,cs,xt,ds,_t,ps;const i=je(t,"diagnosis-pdf"),a=je(n||{},"diagnosis-pdf-options"),o=i.brand_intelligence,c=It(o)??It(i),d=i.white_space,y=i.market_opportunity,v=i.competitive_strategy,f=new Date().toLocaleDateString("en-US",{year:"numeric",month:"long",day:"numeric"}),_=((Ce=a==null?void 0:a.intakeData)==null?void 0:Ce.initial_findings)||(a==null?void 0:a.intakeData),N=(()=>{var Q,P,ge;return!_||!_.industry&&!((Q=_.key_strengths)!=null&&Q.length)?"":` 155 <div style="display:flex;gap:8px;flex-wrap:wrap;margin-bottom:16px;"> 156 ${[_.industry&&["Industry",_.industry],_.b2b_b2c&&["Model",_.b2b_b2c],_.stage&&["Stage",_.stage],_.geography&&["Geography",_.geography]].filter(
156Boolean).map(([J,O])=>` 157 <div style="background:#f3f4f6;border-radius:8px;padding:6px 14px;text-align:center;"> 158 <span style="font-size:10px;color:#6b7280;display:block;text-transform:uppercase;letter-spacing:0.05em;">${b(J)}</span> 159 <span style="font-size:13px;font-weight:600;color:#111827;text-transform:capitalize;">${b(O)}</span> 160 </div> 161 `).join("")} 162 </div> 163 ${(P=_.key_strengths)!=null&&P.length?` 164 <div style="margin-bottom:12px;"> 165 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;letter-spacing:0.05em;">Key Strengths Detected</p> 166 <div style="display:flex;gap:6px;flex-wrap:wrap;"> 167 ${_.key_strengths.map(J=>`<span style="font-size:12px;background:#ecfdf5;color:#059669;border-radius:9999px;padding:3px 10px;">${b(J)}</span>`).join("")} 168 </div> 169 </div> 170 `:""} 171 ${(ge=_.obvious_gaps)!=null&&ge.length?` 172 <div style="margin-bottom:12px;"> 173 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;letter-spacing:0.05em;">Gaps Identified</p> 174 <div style="display:flex;gap:6px;flex-wrap:wrap;"> 175 ${_.obvious_gaps.map(J=>`<span style="font-size:12px;background:#fef2f2;color:#dc2626;border-radius:9999px;padding:3px 10px;">${b(J)}</span>`).join("")} 176 </div> 177 </div> 178 `:""} 179 `})(),m=dr((a==null?void 0:a.objective)??((at=a==null?void 0:a.intakeData)==null?void 0:at.objective)??((Pe=a==null?void 0:a.intakeData)==null?void 0:Pe.outcome)??((ut=a==null?void 0:a.intakeData)==null?void 0:ut.desired_outcome)),k=((o==null?void 0:o.entity_type)||(i==null?void 0:i.entity_type)||"company")==="company"?ri:ni,w=a==null?void 0:a.frictionData,$=Qa({scores:o==null?void 0:o.scores,overallGrade:o==null?void 0:o.overall_grade,friction:w,forecast:a==null?void 0:a.forecastData,narrativeGapSeverity:(Ot=a==null?void 0:a.narrativeData)==null?void 0:Ot.gap_severity,partnerBlockers:(St=a==null?void 0:a.forecastData)==null?void 0:St.partner_blockers,scoreSchema:c}),V={competitorReferences:((Fe=o==null?void 0:o.evidence_inventory)==null?void 0:Fe.competitor_references)||0,contentNames:((mt=a==null?void 0:a.positioningData)==null?void 0:mt.competitor_names_in_content)||[],userProvidedNames:(a==null?void 0:a.userCompetitors)||((Ut=a==null?void 0:a.intakeData)==null?void 0:Ut.competitors)||[],hasExternalSource:!!((ls=($t=a==null?void 0:a.positioningData)==null?void 0:$t.external_sources)!=null&&ls.length)},G=Ka({...(o==null?void 0:o.evidence_inventory)||{},hasAnalytics:!!(a!=null&&a.analyticsConnected),pagesAnalyzed:(a==null?void 0:a.pagesAnalyzed)??((Ct=a==null?void 0:a.intakeData)==null?void 0:Ct.pages_analyzed)??null}),E=!!(a!=null&&a.analyticsConnected),L=(()=>{if(!(o!=null&&o.evidence_inventory))return"";const p=G.counts;return` 180 <div class="card" style="background:#f9fafb;border:1px solid #e5e7eb;border-radius:8px;padding:12px;margin-bottom:16px;"> 181 <p style="font-size:12px;margin:0 0 6px;"><strong>Analysis Coverage: ${G.level}</strong></p> 182 <table style="width:100%;border-collapse:collapse;font-size:11px;margin:0 0 6px;"> 183 ${G.inputs.map(Q=>` 184 <tr> 185 <td style="padding:3px 6px;border-bottom:1px solid #f3f4f6;color:#374151;">${b(Q.label)}</td> 186 <td style="padding:3px 6px;border-bottom:1px solid #f3f4f6;font-weight:700;color:${Q.included?"#16a34a":"#9ca3af"};">${Q.included?"Included":"Not included"}</td> 187 <td style="padding:3px 6px;border-bottom:1px solid #f3f4f6;color:#6b7280;">${Q.sources!=null?`${Q.sources} source${Q.sources===1?"":"s"}`:"â"}</td> 188 </tr>`).join("")} 189 </table> 190 <p style="font-size:12px;color:#6b7280;margin:0;">Interpretation: ${b(G.interpretation)}</p> 191 <p style="font-size:10px;color:#9ca3af;margin:6px 0 0;">Signal counts (detail): quotes ${p.direct_quotes} · features ${p.observable_features} · third-party ${p.third_party_signals} · data ${p.data_points} · competitor refs ${p.competitor_references}. Counts describe coverage, not proof.</p> 192 </div> 193 `})(),R=((cs=o==null?void 0:o.scores)==null?void 0:cs.map(p=>` 194 <tr> 195 <td style="padding:8px 12px;border-bottom:1px solid #e5e7eb;font-size:13px;font-weight:600;">${b(p.dimension)}</td> 196 <td style="padding:8px 12px;border-bottom:1px solid #e5e7eb;text-align:center;"> 197 <div style="display:inline-flex;align-items:center;gap:8px;"> 198 <div style="width:120px;height:8px;background:#f3f4f6;border-radius:4px;overflow:hidden;"> 199 <div style="width:${We(p.score,"dimension_score",{schema:c})}%;height:100%;background:${ys(p.score,"dimension_score",c)};border-radius:4px;"></div> 200 </div> 201 <strong style="color:${ys(p.score,"dimension_score",c)}">${nt(p.score,"dimension_score",{schema:c})??"â"}</strong> 202 </div> 203 </td> 204 </tr> 205 ${p.diagnosis?`<tr><td colspan="2" style="padding:2px 12px 10px;font-size:12px;color:#6b7280;border-bottom:1px solid #f3f4f6;">${b(p.diagnosis)}</td></tr>`:""} 206 `).join(""))||"",l=Ss((o==null?void 0:o.top_3_fast_improvements)||[],p=>p),T=((d==null?void 0:d.positioning_gaps)||(d==null?void 0:d.opportunities)||[]).map(Q=>` 207 <div style="background:#fffbeb;border:1px solid #fde68a;border-radius:8px;padding:12px;margin-bottom:8px;"> 208 <strong style="font-size:13px;">${b(Q.crowded_lane||Q.opportunity||Q.title||"")}</strong> 209 ${Q.white_space?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">â ${b(Q.white_space)}</p>`:""} 210 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(Q.why_winnable||Q.why||Q.description||"")}</p> 211 </div> 212 `).join(""),S=[...((y==null?void 0:y.local_opportunities)||[]).map(p=>` 213 <div style="background:#ecfdf5;border:1px solid #a7f3d0;border-radius:8px;padding:12px;margin-bottom:8px;"> 214 <strong style="font-size:13px;">ð ${b(p.opportunity)}</strong> 215 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(p.why)}</p> 216 </div> 217 `),...((y==null?void 0:y.global_opportunities)||[]).map(p=>` 218 <div style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:8px;padding:12px;margin-bottom:8px;"> 219 <strong style="font-size:13px;">ð ${b(p.opportunity)}</strong> 220 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(p.why)}</p> 221 </div> 222 `)].join("")||"",z=(()=>{var ge;const p=Js(((ge=v==null?void 0:v.competitors)==null?void 0:ge.direct)||[],V),Q=(v==null?void 0:v.positioning_moves)||[];return(p.length>0?p:Q).map(J=>` 223 <div style="background:#f5f3ff;border:1px solid #ddd6fe;border-radius:8px;padding:12px;margin-bottom:8px;"> 224 <strong style="font-size:13px;">${b(J.name||J.move||J.title||"")}</strong> 225 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(J.strength||J.rationale||J.description||"")}</p>
226 ${J.vulnerability?`<p style="font-size:12px;color:#ef4444;margin:4px 0 0;">Vulnerability: ${b(J.vulnerability)}</p>`:""} 227 ${J.differentiation_angle?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">Your angle: ${b(J.differentiation_angle)}</p>`:""} 228 </div> 229 `).join("")})(),C=((xt=v==null?void 0:v.quick_wins_30_days)==null?void 0:xt.map(p=>`<li style="margin-bottom:6px;font-size:13px;">${b(p)}</li>`).join(""))||"",K=(()=>{const p=_r(a==null?void 0:a.forecastData,E);if(!p)return"";const Q=(p.audience_reads||[]).map(O=>` 230 <div style="background:#fff;border:1px solid #e5e7eb;border-radius:8px;padding:12px;margin-bottom:8px;"> 231 <div style="display:flex;justify-content:space-between;align-items:center;margin-bottom:4px;"> 232 <strong style="font-size:13px;">${b(O.audience||"")}</strong> 233 <span style="font-size:11px;padding:2px 8px;border-radius:9999px;background:#eff6ff;color:#3b82f6;">${b(O.action_probability||"")}</span> 234 </div> 235 <p style="font-size:12px;color:#374151;margin:4px 0 0;">Reaction: ${b(O.reaction||"")}</p> 236 <p style="font-size:12px;color:#ef4444;margin:4px 0 0;">Hesitation: ${b(O.hesitation||"")}</p> 237 ${O.lean_in?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">Lean-in: ${b(O.lean_in)}</p>`:""} 238 </div> 239 `).join(""),P=(p.score_consequences||[]).map(O=>` 240 <div style="background:#fef2f2;border:1px solid #fecaca;border-radius:8px;padding:10px;margin-bottom:6px;"> 241 <strong style="font-size:12px;color:#ef4444;">${b(O.pattern||"")}</strong> 242 <p style="font-size:12px;color:#374151;margin:4px 0 0;">${b(O.consequence||"")}</p> 243 </div> 244 `).join(""),J=Xr(p.scenarios,{hasAnalytics:E}).map((O,Te)=>{var D;return` 245 <div class="card" style="background:${Te===0?"#ecfdf5":"#f9fafb"};border:1px solid ${Te===0?"#a7f3d0":"#e5e7eb"};border-radius:8px;padding:12px;margin-bottom:8px;"> 246 <div style="display:flex;justify-content:space-between;align-items:center;gap:8px;"> 247 <strong style="font-size:13px;">${Te===0?"â ":""}${b(O.name)}</strong> 248 <span style="font-size:11px;color:#6b7280;text-transform:uppercase;">Impact: ${O.expected_impact} · Effort: ${O.effort}</span> 249 </div> 250 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(O.why)}</p> 251 ${O.affected_dimensions.length?`<p style="font-size:11px;color:#3b82f6;margin:4px 0 0;">Affected dimensions: ${b(O.affected_dimensions.join(", "))}</p>`:""} 252 <p style="font-size:11px;color:#6b7280;margin:4px 0 0;">${O.revenue_proximity!=="unknown"?`Goal proximity: ${b(O.revenue_proximity.replace(/_/g," "))} · `:""}Basis: ${b(O.evidence_basis_label)}</p> 253 ${O.evidence.length?`<p style="font-size:11px;color:#9ca3af;margin:2px 0 0;">Evidence: ${b(O.evidence.slice(0,2).join(" · "))}</p>`:""} 254 ${(D=O.audience_effects)!=null&&D.length?`<p style="font-size:11px;color:#6b7280;margin:4px 0 0;">${O.audience_effects.map(X=>`${b(X.audience)}: ${b(X.effect)}`).join(" · ")}</p>`:""} 255 </div> 256 `}).join("");return` 257 <h2 class="page-break">ð Signal Forecast</h2> 258 ${p.headline_forecast?` 259 <div style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:8px;padding:16px;margin-bottom:16px;"> 260 <p style="font-size:14px;font-weight:600;color:#1e40af;margin:0;">${b(p.headline_forecast)}</p> 261 </div> 262 `:""} 263 264 ${Q?` 265 <h3 style="font-size:14px;margin:16px 0 4px;page-break-after:avoid;break-after:avoid;">ð¥ Audience Perception Simulation</h3> 266 <p style="font-size:11px;color:#6b7280;margin:0 0 8px;font-style:italic;">Modeled from analyzed signals; not observed audience behavior unless analytics or research were supplied.</p> 267 268 ${Q} 269 `:""} 270 271 ${P?` 272 <h3 style="font-size:14px;margin:16px 0 8px;">â ï¸ What Your Scores Are Likely Causing</h3> 273 ${P} 274 `:""} 275 276 ${p.trajectory_risk?` 277 <div style="background:#fffbeb;border:1px solid #fde68a;border-radius:8px;padding:12px;margin-bottom:12px;"> 278 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Trajectory Risk</p> 279 <p style="font-size:13px;color:#374151;margin:0;">${b(p.trajectory_risk)}</p> 280 </div> 281 `:""} 282 283 <div class="card" style="margin-bottom:8px;"> 284 ${Xs("revenue_friction_risk",String($.revenue_friction_risk),"risk")} 285 ${Xs("partner_readiness",String($.partner_readiness),"positive")} 286 ${Xs("narrative_alignment",String($.narrative_alignment),"positive")} 287 ${$.notes.length?`<p style="font-size:10px;color:#b45309;margin:8px 0 0;">Reconciled by report QA: ${$.notes.map(O=>b(O.reason)).join(" ")}</p>`:""} 288 </div> 289 290 ${p.fastest_revenue_unlock?` 291 <div style="background:#ecfdf5;border:1px solid #a7f3d0;border-radius:8px;padding:14px;margin:16px 0 8px;"> 292 <p style="font-size:11px;text-transform:uppercase;color:#059669;margin:0 0 4px;">â¡ Fastest Revenue Unlock</p> 293 <p style="font-size:13px;font-weight:600;color:#374151;margin:0;">${b(p.fastest_revenue_unlock)}</p> 294 </div> 295 `:""} 296 ${p.most_undervalued_asset?` 297 <div style="margin-bottom:8px;"> 298 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 2px;">Most Undervalued Asset</p> 299 <p style="font-size:13px;color:#374151;margin:0;">${b(p.most_undervalued_asset)}</p> 300 </div> 301 `:""} 302 ${p.biggest_commercial_confusion?` 303 <div style="margin-bottom:8px;"> 304 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 2px;">Biggest Commercial Confusion</p> 305 <p style="font-size:13px;color:#ef4444;margin:0;">${b(p.biggest_commercial_confusion)}</p> 306 </div> 307 `:""} 308 ${p.if_unchanged?` 309 <div style="background:#fef2f2;border:1px solid #fecaca;border-radius:8px;padding:14px;margin:16px 0 8px;"> 310 <p style="font-size:11px;text-transform:uppercase;color:#ef4444;margin:0 0 4px;">ð¨ If Nothing Changes</p> 311 <p style="font-size:13px;color:#374151;margin:0;">${b(p.if_unchanged)}</p> 312 </div> 313 `:""} 314 315 ${p.top_intervention?` 316 <div style="background:#f0f9ff;border:1px solid #bae6fd;border-radius:8px;padding:14px;margin:16px 0 8px;"> 317 <p style="font-size:11px;text-transform:uppercase;color:#0284c7;margin:0 0 4px;">ð¯ Top Intervention</p> 318 <strong style="font-size:14px;color:#1e40af;">${b(p.top_intervention.title||"")}</strong> 319 <p style="font-size:12px;color:#374151;margin:6px 0 0;">${b(p.top_intervention.why||"")}</p> 320 </div> 321 `:""} 322 323 ${J?` 324 <h3 style="font-size:14px;margin:16px 0 8px;">
324ð® Scenario Simulator</h3> 325 ${J} 326 `:""} 327 `})(),U=(()=>{const p=n==null?void 0:n.frictionData;if(!p)return"";const Q=p.dimensions||[],P=p.revenue_blockers||[],ge=p.quick_fixes||[];return` 328 <h2 class="page-break">ð¥ Conversion Friction Report</h2> 329 ${p.headline?`<p style="font-size:14px;font-weight:600;color:#374151;margin-bottom:12px;">${b(p.headline)}</p>`:""} 330 ${p.overall_friction_grade||p.friction_score!=null?` 331 <div style="background:#fef2f2;border:1px solid #fecaca;border-radius:8px;padding:16px;margin-bottom:16px;display:flex;align-items:center;gap:16px;"> 332 ${p.overall_friction_grade?`<div style="font-size:28px;font-weight:800;color:#ef4444;">${b(p.overall_friction_grade)}</div>`:""} 333 ${p.friction_score!=null?`<div><p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0;">Friction Score</p><strong style="font-size:20px;color:#ef4444;">${nt(p.friction_score,"friction_score",{schema:c})??"â"}</strong></div>`:""} 334 </div> 335 `:""} 336 337 ${Q.map(J=>` 338 <div style="margin-bottom:16px;"> 339 <div style="display:flex;align-items:center;gap:8px;margin-bottom:8px;"> 340 <strong style="font-size:13px;">${b(J.name||"")}</strong> 341 ${J.score!=null?`<span style="font-size:12px;color:${ys(J.score,"dimension_score",c)};font-weight:700;">${nt(J.score,"dimension_score",{schema:c})??"â"}</span>`:""} 342 </div> 343 ${(J.friction_points||[]).map(O=>` 344 <div style="background:${qo(O.severity)};border:1px solid ${_s(O.severity)}30;border-radius:8px;padding:10px;margin-bottom:6px;"> 345 <div style="display:flex;justify-content:space-between;align-items:center;margin-bottom:4px;"> 346 <strong style="font-size:12px;">${b(O.issue||O.finding||O.element||"")}</strong> 347 <span style="font-size:10px;padding:2px 6px;border-radius:9999px;background:${_s(O.severity)}15;color:${_s(O.severity)};font-weight:600;text-transform:uppercase;">${b(O.severity||"")}</span> 348 </div> 349 ${O.evidence?`<p style="font-size:12px;color:#6b7280;margin:2px 0;">${b(O.evidence)}</p>`:""} 350 ${O.fix||O.recommendation?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">Fix: ${b(O.fix||O.recommendation)}</p>`:""} 351 ${O.revenue_impact?`<p style="font-size:11px;color:#3b82f6;margin:2px 0 0;">ð° ${b(O.revenue_impact)}</p>`:""} 352 </div> 353 `).join("")} 354 </div> 355 `).join("")} 356 357 ${P.length>0?` 358 <h3 style="font-size:14px;margin:16px 0 8px;">ð° Revenue Blockers</h3> 359 ${P.map(J=>` 360 <div style="background:#fef2f2;border:1px solid #fecaca;border-radius:8px;padding:10px;margin-bottom:6px;"> 361 <strong style="font-size:12px;">${b(J.blocker||"")}</strong> 362 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(J.impact||"")}</p> 363 ${J.fix?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">Fix: ${b(J.fix)}</p>`:""} 364 </div> 365 `).join("")} 366 `:""} 367 368 ${ge.length>0?` 369 <h3 style="font-size:14px;margin:16px 0 8px;">â¡ Quick Fixes</h3> 370 <ol style="padding-left:20px;"> 371 ${ge.map(J=>`<li style="margin-bottom:6px;font-size:13px;">${b(typeof J=="string"?J:J.fix||J.action||"")}</li>`).join("")} 372 </ol> 373 `:""} 374 `})(),re=(()=>{var X,Ie;const p=n==null?void 0:n.positioningData;if(!p)return"";const Q=((X=p.positioning_map)==null?void 0:X.entities)||p.positioning_map||p.competitors||[],P=Js(Array.isArray(Q)?Q:[],V),ge=Bn(En(p.stolen_narratives||[],V),["narrative"],"pdf.stolen_narratives"),J=p.ownable_positions||[],O=p.white_space_opportunities||[],Te=p.messaging_comparison,D=Js(p.battlecards||[],V,"competitor");return` 375 <h2 class="page-break">ð¯ Competitive Positioning</h2> 376 ${p.positioning_verdict?`<p style="font-size:14px;background:#f5f3ff;border-left:4px solid #8b5cf6;padding:12px;border-radius:0 8px 8px 0;margin-bottom:16px;">${b(p.positioning_verdict)}</p>`:""} 377 378 ${P.length>0?` 379 <h3 style="font-size:14px;margin:16px 0 8px;">Positioning Map</h3> 380 ${P.map(M=>` 381 <div style="background:${M.is_subject?"#eff6ff":"#f9fafb"};border:1px solid ${M.is_subject?"#bfdbfe":"#e5e7eb"};border-radius:8px;padding:12px;margin-bottom:8px;"> 382 <strong style="font-size:13px;">${b(M.name||"")}${M.is_subject&&!/^you$/i.test((M.name||"").trim())?" (You)":""}</strong>${M.source_label?`<span style="font-size:10px;color:#6b7280;"> · ${b(M.source_label)}</span>`:""} 383 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(M.reasoning||M.positioning||M.claim||"")}</p> 384 </div> 385 `).join("")} 386 `:""} 387 388 ${(Ie=Te==null?void 0:Te.dimensions)!=null&&Ie.length?` 389 <h3 style="font-size:14px;margin:16px 0 8px;">ð Messaging Comparison</h3> 390 <table style="width:100%;border-collapse:collapse;margin-bottom:16px;"> 391 <thead> 392 <tr> 393 <th style="text-align:left;padding:6px 10px;background:#f9fafb;border-bottom:2px solid #e5e7eb;font-size:11px;text-transform:uppercase;color:#6b7280;">Brand</th> 394 ${Te.dimensions.map(M=>`<th style="text-align:center;padding:6px 10px;background:#f9fafb;border-bottom:2px solid #e5e7eb;font-size:11px;text-transform:uppercase;color:#6b7280;">${b(M)}</th>`).join("")} 395 </tr> 396 </thead> 397 <tbody> 398 ${(Te.brands||[]).map(M=>` 399 <tr style="${M.is_subject?"background:#eff6ff;":""}"> 400 <td style="padding:6px 10px;border-bottom:1px solid #e5e7eb;font-size:12px;font-weight:${M.is_subject?"700":"400"};">${b(M.name)}${M.is_subject?" â ":""}</td> 401 ${(M.scores||[]).map(ae=>`<td style="padding:6px 10px;border-bottom:1px solid #e5e7eb;text-align:center;font-size:12px;font-weight:600;color:${ys(ae,"dimension_score",c)};">${nt(ae,"dimension_score",{schema:c})??"â"}</td>`).join("")} 402 </tr> 403 `).join("")} 404 </tbody> 405 </table> 406 `:""} 407 408 ${ge.length>0?` 409 <h3 style="font-size:14px;margin:16px 0 8px;">â ï¸ Stolen Narratives</h3> 410 ${ge.map(M=>` 411 <div style="background:#fef2f2;border:1px solid #fecaca;border-radius:8px;padding:12px;margin-bottom:8px;"> 412 <strong style="font-size:13px;">${b(M.narrative||M.claim||"")}</strong> 413 ${$s(M.stolen_by||M.owned_by||M.competitor)?"":`<p style="font-size:12px;color:#6b7280;margin:4px 0 0;">Stolen by: ${b(M.stolen_by||M.owned_by||M.competitor)}</p>`} 414 ${M.reclaim_strategy?`<p style="font-size:12px;color:#3b82f6;margin:4px 0 0;">Reclaim: ${b(M.reclaim_strategy)}</p>`:""} 415 </div> 416 `).join("")} 417 `:""} 418 419 ${J.length>0?` 420 <h3 style="font-size:14px;margin:16px 0 8px;">â Ownable Positions</h3> 421 ${J.map(M=>` 422 <div style="background:#ecfdf5;border:1px solid #a7f3d0;border-radius:8px;padding:12px;margin-bottom:8px;"> 423 <strong style="font-size:13px;">${b(M.position||M.territory||"")}</strong> 424 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(M.rationale||M.why||"")}</p> 425 ${M.fit_score!=null?`<p style="font-size:11px;color:#3b82f6;margin:4px 0 0;">Fit: ${nt(M.fit_score,"fit_score",{schema:c})??"â"}</p>`:""} 426 </div> 427 `).join("")} 428 `:""} 429 430 ${O.length>0?` 431 <h3 style="font-size:14px;margin:16px 0 8px;">ð¡ White-Space Opportunities</h3> 432 ${O.map(M=>` 433 <div style="background:#fffbeb;border:1px solid #fde68a;border-radius:8px;padding:12px;margin-bottom:8px;"> 434 <strong style="font-size:13px;">${b(M.territory||M.opportunity||M.space||"")}</strong> 435 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(M.description||M.rationale||M.why||"")}</p> 436 ${M.why_open?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">Why open: ${b(M.why_open)}</p>`:""} 437 </div> 438 `).join("")} 439 `:""} 440 441 ${D.length>0?` 442 <h3 style="font-size:14px;margin:16px 0 8px;">âï¸ Battlecards</h3> 443 ${D.map(M=>` 444 <div style="background:#f9fafb;border:1px solid #e5e7eb;border-radius:8px;padding:12px;margin-bottom:8px;"> 445 <strong style="font-size:13px;">vs. ${b(M.competitor||M.name||"")}</strong> 446 ${M.their_claim?`<p style="font-size:12px;color:#6b7280;margin:4px 0 0;">Their claim: ${b(M.their_claim)}</p>`:""} 447 ${M.your_counter?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">Your counter: ${b(M.your_counter)}</p>`:""} 448 ${M.proof_point?`<p style="font-size:11px;color:#3b82f6;margin:4px 0 0;">Proof: ${b(M.proof_point)}</p>`:""} 449 </div> 450 `).join("")} 451 `:""} 452 `})(),xe=(()=>{var Te,D;const p=n==null?void 0:n.narrativeData;if(!p)return"";const Q=p.messaging_hierarchy||[],P=p.objection_handling||[],ge=p.tone_guidelines||p.tone_voice,J=p.proof_points||[],O=p.content_pillars||[];return` 453 <h2 class="page-break">ðï¸ Narrative Architecture</h2> 454 ${p.headline?` 455 <div style="background:#f0f9ff;border:1px solid #bae6fd;border-radius:8px;padding:16px;margin-bottom:12px;"> 456 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Recommended Headline</p> 457 <strong style="font-size:18px;color:#1e40af;">${b(p.headline.text||p.headline)}</strong> 458 ${p.headline.rationale?`<p style="font-size:12px;color:#6b7280;margin:6px 0 0;">${b(p.headline.rationale)}</p>`:""} 459 </div> 460 `:""} 461 ${p.tagline?` 462 <div style="margin-bottom:12px;"> 463 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Tagline</p> 464 <p style="font-size:15px;font-style:italic;color:#374151;">"${b(p.tagline.text||p.tagline)}"</p> 465 ${p.tagline.rationale?`<p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(p.tagline.rationale)}</p>`:""} 466 </div> 467 `:""} 468 ${p.elevator_pitch?` 469 <div style="margin-bottom:12px;"> 470 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Elevator Pitch${p.elevator_pitch.word_count?` (${p.elevator_pitch.word_count} words)`:""}</p> 471 <p style="font-size:13px;color:#374151;">${b(p.elevator_pitch.text||p.elevator_pitch)}</p> 472 ${p.elevator_pitch.rationale?`<p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(p.elevator_pitch.rationale)}</p>`:""} 473 </div> 474 `:""} 475 ${Q.length>0?` 476 <h3 style="font-size:14px;margin:16px 0 8px;">Messaging Hierarchy</h3> 477 ${Q.map((X,Ie)=>` 478 <div style="background:#f9fafb;border:1px solid #e5e7eb;border-radius:8px;padding:12px;margin-bottom:8px;"> 479 <strong style="font-size:13px;">Tier ${Ie+1}: ${b(X.tier||X.level||X.name||"")}</strong> 480 <p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(X.message||X.description||"")}</p> 481 ${X.audience?`<p style="font-size:11px;color:#3b82f6;margin:4px 0 0;">Audience: ${b(X.audience)}</p>`:""} 482 </div> 483 `).join("")} 484 `:""} 485 ${P.length>0?` 486 <h3 style="font-size:14px;margin:16px 0 8px;">Objection Handling</h3> 487 ${P.map(X=>` 488 <div style="background:#fff;border:1px solid #e5e7eb;border-radius:8px;padding:12px;margin-bottom:8px;"> 489 <strong style="font-size:13px;color:#ef4444;">"${b(X.objection||X.concern||"")}"</strong> 490 <p style="font-size:12px;color:#22c55e;margin:4px 0 0;">â ${b(X.reframe||X.response||"")}</p> 491 ${X.proof_point?`<p style="font-size:11px;color:#6b7280;margin:4px 0 0;">Proof: ${b(X.proof_point)}</p>`:""} 492 </div> 493 `).join("")} 494 `:""} 495 ${J.length>0?` 496 <h3 style="font-size:14px;margin:16px 0 8px;">ð Proof Points</h3> 497 ${J.map(X=>` 498 <div style="background:#ecfdf5;border:1px solid #a7f3d0;border-radius:8px;padding:10px;margin-bottom:6px;"> 499 <strong style="font-size:12px;">${b(X.claim||X.point||"")}</strong> 500 ${X.evidence?`<p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(X.evidence)}</p>`:""} 501 </div> 502 `).join("")} 503 `:""} 504 ${O.length>0?` 505 <h3 style="font-size:14px;margin:16px 0 8px;">ð Content Pillars</h3> 506 ${O.map(X=>` 507 <div style="background:#f9fafb;border:1px solid #e5e7eb;border-radius:8px;padding:10px;margin-bottom:6px;"> 508 <strong style="font-size:12px;">${b(typeof X=="string"?X:X.pillar||X.name||"")}</strong> 509 ${X.description?`<p style="font-size:12px;color:#6b7280;margin:4px 0 0;">${b(X.description)}</p>`:""} 510 </div> 511 `).join("")} 512 `:""} 513 ${ge?` 514 <h3 style="font-size:14px;margin:16px 0 8px;">ðï¸ Tone & Voice</h3> 515 <div style="background:#f9fafb;border:1px solid #e5e7eb;border-radius:8px;padding:12px;"> 516 ${(ge.attributes||[]).map(X=>`<span style="display:inline-block;font-size:12px;background:#e5e7eb;border-radius:9999px;padding:2px 10px;margin:2px;">${b(typeof X=="string"?X:X.attribute||"")}</span>`).join("")} 517 ${(Te=ge.do_say)!=null&&Te.length?`<p style="font-size:12px;color:#22c55e;margin:8px 0 4px;">â Do say: ${ge.do_say.map(X=>b(X)).join(", ")}</p>`:""} 518 ${(D=ge.dont_say)!=null&&D.length?`<p style="font-size:12px;color:#ef4444;margin:4px 0 0;">â Don't say: ${ge.dont_say.map(X=>b(X)).join(", ")}</p>`:""} 519 </div> 520 `:""} 521 `})(),u=(()=>{const p=n==null?void 0:n.personaData;if(!p)return"";const Q=p.personas||[];return` 522 <h2 class="page-break">ð¥ Audience Personas</h2> 523 ${p.persona_verdict?`<p style="font-size:14px;background:#eff6ff;border-left:4px solid #3b82f6;padding:12px;border-radius:0 8px 8px 0;margin-bottom:16px;">${b(p.persona_verdict)}</p>`:""} 524 ${p.biggest_persona_gap?`<p style="font-size:13px;color:#ef4444;margin-bottom:12px;">â ï¸ <strong>Biggest Gap:</strong> ${b(p.biggest_persona_gap)}</p>`:""} 525 ${Q.map((P,ge)=>{var J,O,Te,D,X,Ie,M;return` 526 <div style="background:#f9fafb;border:1px solid #e5e7eb;border-radius:8px;padding:16px;margin-bottom:12px;"> 527 <div style="display:flex;align-items:center;gap:8px;margin-bottom:8px;">
528 <span style="font-size:24px;">${P.emoji||"ð¤"}</span> 529 <div> 530 <strong style="font-size:15px;">${b(P.name||`Persona ${ge+1}`)}</strong> 531 ${P.role_title||P.role?`<p style="font-size:12px;color:#6b7280;margin:0;">${b(P.role_title||P.role)}</p>`:""} 532 </div> 533 </div> 534 ${P.archetype?`<p style="font-size:12px;color:#8b5cf6;margin:4px 0;">${b(P.archetype)}</p>`:""} 535 ${P.pain_narrative?`<p style="font-size:13px;color:#374151;margin:8px 0;">${b(P.pain_narrative)}</p>`:""} 536 537 ${P.demographics?` 538 <div style="margin:8px 0;"> 539 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Demographics</p> 540 <div style="display:flex;gap:8px;flex-wrap:wrap;font-size:12px;"> 541 ${P.demographics.age_range?`<span style="background:#e5e7eb;border-radius:9999px;padding:2px 8px;">Age: ${b(P.demographics.age_range)}</span>`:""} 542 ${P.demographics.seniority?`<span style="background:#e5e7eb;border-radius:9999px;padding:2px 8px;">${b(P.demographics.seniority)}</span>`:""}
543 ${P.demographics.company_size?`<span style="background:#e5e7eb;border-radius:9999px;padding:2px 8px;">${b(P.demographics.company_size)}</span>`:""} 544 </div> 545 ${(J=P.demographics.industry_verticals)!=null&&J.length?`<p style="font-size:12px;margin:4px 0;">Industries: ${P.demographics.industry_verticals.map(ae=>b(ae)).join(", ")}</p>`:""} 546 </div> 547 `:""} 548 549 ${P.psychographics?` 550 <div style="margin:8px 0;"> 551 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Psychographics</p> 552 ${(O=P.psychographics.values)!=null&&O.length?`<p style="font-size:12px;margin:2px 0;">Values: ${P.psychographics.values.map(ae=>b(ae)).join(", ")}</p>`:""} 553 ${(Te=P.psychographics.fears)!=null&&Te.length?`<p style="font-size:12px;margin:2px 0;">Fears: ${P.psychographics.fears.map(ae=>b(ae)).join(", ")}</p>`:""} 554 ${(D=P.psychographics.aspirations)!=null&&D.length?`<p style="font-size:12px;margin:2px 0;">Aspirations: ${P.psychographics.aspirations.map(ae=>b(ae)).join(", ")}</p>`:""} 555 ${P.psychographics.decision_style?`<p style="font-size:12px;margin:2px 0;">Decision style: ${b(P.psychographics.decision_style)}</p>`:""} 556 </div> 557 `:""} 558 559 ${(X=P.buying_triggers)!=null&&X.length?` 560 <div style="margin:8px 0;"> 561 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Buying Triggers</p> 562 ${P.buying_triggers.map(ae=>{const it=typeof ae=="string"?ae:ae.trigger||ae.name||"",gt=typeof ae=="object"?ae.urgency:null;return`<p style="font-size:12px;margin:2px 0;">⢠${b(it)}${gt?` <span style="font-size:10px;color:${_s(gt)};text-transform:uppercase;">(${gt})</span>`:""}</p>`}).join("")} 563 </div> 564 `:""} 565 566 ${(Ie=P.objections)!=null&&Ie.length?` 567 <div style="margin:8px 0;"> 568 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Objections</p> 569 ${P.objections.map(ae=>{const it=typeof ae=="string"?ae:ae.objection||ae.concern||"",gt=typeof ae=="object"&&(ae.counter||ae.response)||"";return`<div style="margin-bottom:4px;"><p style="font-size:12px;color:#ef4444;margin:0;">⢠"${b(it)}"</p>${gt?`<p style="font-size:12px;color:#22c55e;margin:2px 0 0 12px;">â ${b(gt)}</p>`:""}</div>`}).join("")} 570 </div> 571 `:""} 572 573 ${(M=P.preferred_channels)!=null&&M.length?` 574 <div style="margin:8px 0;"> 575 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">Preferred Channels</p> 576 <div style="display:flex;gap:6px;flex-wrap:wrap;"> 577 ${P.preferred_channels.map(ae=>`<span style="font-size:12px;background:#eff6ff;color:#3b82f6;border-radius:9999px;padding:2px 10px;">${b(typeof ae=="string"?ae:ae.channel||ae.name||"")}</span>`).join("")} 578 </div> 579 </div> 580 `:""} 581 582 ${P.messaging_angle?` 583 <div style="margin:8px 0;background:#f0f9ff;border:1px solid #bae6fd;border-radius:6px;padding:8px;"> 584 <p style="font-size:11px;text-transform:uppercase;color:#0284c7;margin:0 0 2px;">Messaging Angle</p> 585 <p style="font-size:12px;color:#374151;margin:0;">${b(P.messaging_angle)}</p> 586 </div> 587 `:""} 588 </div> 589 `}).join("")} 590 `})(),pe=(((ds=a==null?void 0:a.frictionData)==null?void 0:ds.dimensions)||[]).flatMap(p=>(p.friction_points||[]).map(Q=>({...Q,where:p.name}))),q=Xa([...o!=null&&o.biggest_blind_spot?[{finding:o.biggest_blind_spot,severity:"high",confidence:o==null?void 0:o.derived_confidence,evidence_count:3}]:[],...o!=null&&o.biggest_friction?[{finding:o.biggest_friction,severity:"high",confidence:o==null?void 0:o.derived_confidence,evidence_count:3}]:[],...pe,...(_t=a==null?void 0:a.forecastData)!=null&&_t.biggest_commercial_confusion?[{finding:a.forecastData.biggest_commercial_confusion,severity:"medium"}]:[]],{hasAnalytics:E,max:5}),ye=Za(Xr((ps=a==null?void 0:a.forecastData)==null?void 0:ps.scenarios,{hasAnalytics:E}),{goal:m.label}),ue=ei([...((o==null?void 0:o.scores)||[]).map(p=>({asset:p.dimension,score:p.score,confidence:p.confidence,evidence:p.evidence,evidence_count:p.evidence_count,why:p.diagnosis})),...o!=null&&o.biggest_strength?[{asset:o.biggest_strength,score:90,confidence:"observed",evidence_count:3,why:"Identified as the strongest observed asset in the analyzed content."}]:[]],{scoreSchema:c}),Ee=[...q.map(p=>p.finding),...ye.map(p=>`${p.action} ${p.why||""}`),...ue.map(p=>`${p.asset} ${p.why}`)],Qe=Ss(Ee,p=>p).length,Ke=p=>!!p&&Ss([...Ee,p],Q=>Q).length===Qe,le=l.filter(p=>!Ke(p)).map(p=>`<li style="margin-bottom:6px;font-size:13px;">${b(p)}</li>`).join("")||"",Se=!!(o!=null&&o.biggest_blind_spot)&&!Ke(o==null?void 0:o.biggest_blind_spot),Ue=q.length?` 591 <h2>Executive Diagnosis</h2> 592 <p style="font-size:12px;color:#6b7280;margin:0 0 12px;">Optimizing for: <strong>${b(m.label)}</strong>${m.assumed?" (assumed â no objective was selected)":""}</p> 593 ${q.map((p,Q)=>` 594 <div class="card" style="background:#f9fafb;border:1px solid #e5e7eb;border-radius:8px;padding:12px;margin-bottom:8px;"> 595 <div style="display:flex;justify-content:space-between;gap:8px;"> 596 <strong style="font-size:13px;">${Q+1}. ${b(p.finding)}</strong>
597 <span style="font-size:10px;text-transform:uppercase;color:#6b7280;white-space:nowrap;">Impact: ${p.impact}</span> 598 </div> 599 <p style="font-size:11px;color:#6b7280;margin:6px 0 0;">Basis: ${b(p.evidence_basis_label)}${p.where?` | Where: ${b(p.where)}`:""}</p> 600 ${p.next_action?`<p style="font-size:12px;color:#22c55e;margin:4px 0 0;">Next action: ${b(p.next_action)}</p>`:""} 601 </div> 602 `).join("")} 603 `:"",we=ye.length?` 604 <h2>What To Do First</h2> 605 ${["today","this_week","next_30_days"].map(p=>{const Q=ye.filter(P=>P.horizon===p);return Q.length?` 606 <div class="card" style="margin-bottom:10px;"> 607 <p style="font-size:11px;text-transform:uppercase;color:#6b7280;margin:0 0 4px;">${b(k[p])}</p> 608 <ul style="padding-left:18px;margin:0;"> 609 ${Q.map(P=>`<li style="font-size:12px;margin-bottom:4px;"><strong style="color:${P.priority==="P0"?"#ef4444":P.priority==="P1"?"#d97706":"#6b7280"};">${P.priority}</strong> ${b(P.action)} <span style="color:#6b7280;">(impact ${P.expected_impact} · effort ${P.effort} · confidence ${P.confidence} · revenue ${b(P.revenue_proximity_label)} · basis ${b(P.evidence_basis_label)})</span></li>`).join("")} 610 </ul> 611 </div> 612 `:""}).join("")} 613 `:"",ne=ue.length?` 614 <h2>Protect These Assets</h2> 615 <p style="font-size:12px;color:#6b7280;margin:0 0 8px;">Strong, directly observed positives. Do not change these â they are already doing their job.</p> 616 ${ue.map(p=>` 617 <div class="card" style="background:#ecfdf5;border:1px solid #a7f3d0;border-radius:8px;padding:10px;margin-bottom:6px;"> 618 <strong style="font-size:12px;">${b(p.asset)}</strong> 619 <p style="font-size:12px;color:#374151;margin:2px 0 0;">${b(p.why)}</p> 620 <p style="font-size:10px;color:#6b7280;margin:2px 0 0;">Basis: ${b(In[p.evidence_basis])}</p> 621 </div> 622 `).join("")} 623 `:"";return`<!DOCTYPE html> 624<html> 625<head> 626 <meta charset="utf-8"> 627 <title>Strategic Diagnosis â Social Brilliance</title> 628 <style> 629 @media print { 630 body { -webkit-print-color-adjust: exact; print-color-adjust: exact; } 631 .page-break { page-break-before: always; } 632 h1, h2, h3 { page-break-after: avoid; break-after: avoid; page-break-inside: avoid; } 633 .card, table, tr, li { page-break-inside: avoid; break-inside: avoid; } 634 table { page-break-before: auto; } 635 } 636 body { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif; max-width: 700px; margin: 0 auto; padding: 40px 24px; color: #111827; line-height: 1.5; } 637 h1 { font-size: 24px; margin-bottom: 4px; } 638 h2 { font-size: 18px; margin-top: 32px; margin-bottom: 12px; border-bottom: 2px solid #e5e7eb; padding-bottom: 8px; } 639 h3 { font-size: 15px; } 640 .card { break-inside: avoid; } 641 .meta { font-size: 12px; color: #9ca3af; margin-bottom: 24px; } 642 .grade-badge { display: inline-block; font-size: 28px; font-weight: 800; padding: 8px 20px; border-radius: 12px; } 643 .verdict { font-size: 15px; margin: 12px 0; font-style: italic; color: #374151; } 644 .gap-row { display: flex; gap: 12px; margin-bottom: 8px; } 645 .gap-label { font-size: 12px; color: #6b7280; min-width: 80px; } 646 .gap-value { font-size: 13px; } 647 table { width: 100%; border-collapse: collapse; margin: 12px 0; } 648 th { text-align: left; padding: 8px 12px; background: #f9fafb; border-bottom: 2px solid #e5e7eb; font-size: 12px; text-transform: uppercase; letter-spacing: 0.05em; color: #6b7280; } 649 .footer { margin-top: 48px; padding-top: 16px; border-top: 1px solid #e5e7eb; font-size: 11px; color: #9ca3af; text-align: center; } 650 </style> 651</head> 652<body> 653 <h1>Pre-Spend GTM Intelligence Report</h1> 654 <p class="meta">${f} · Generated by Social Brilliance${s?` · ${b(s.substring(0,100))}`:""}</p> 655 656 ${N} 657 658 ${o?` 659 <div style="background:#f0f9ff;border:1px solid #bae6fd;border-radius:12px;padding:20px;margin-bottom:24px;"> 660 <div style="display:flex;align-items:center;gap:16px;"> 661 <div class="grade-badge" style="background:${fn(o.overall_grade)}22;color:${fn(o.overall_grade)};">${b(o.overall_grade||"")}</div> 662 <div> 663 <p style="font-size:11px;text-transform:uppercase;letter-spacing:0.1em;color:#6b7280;margin:0;">Overall Grade</p> 664 <p class="verdict">${b(o.headline_verdict||"")}</p> 665 ${o.one_line_repositioning?`<p style="font-size:13px;color:#3b82f6;margin:4px 0 0;">â ${b(o.one_line_repositioning)}</p>`:""} 666 </div> 667 </div> 668 </div> 669 670 ${o.analysis_scope?`<p style="font-size:12px;color:#6b7280;font-style:italic;margin-bottom:8px;">Scope: ${b(o.analysis_scope)}</p>`:""} 671 ${o.scope_limitation?`<p style="font-size:12px;color:#f59e0b;margin-bottom:12px;">â ï¸ ${b(o.scope_limitation)}</p>`:""} 672 673 ${L} 674 ${Ue} 675 ${we} 676 ${ne} 677 678 ${o.what_you_appear_to_be?` 679 <div style="margin-bottom:24px;"> 680 <div class="gap-row"><span class="gap-label">Appears as:</span><span class="gap-value">${b(o.what_you_appear_to_be)}</span></div> 681 <div class="gap-row"><span class="gap-label">Wants to be:</span><span class="gap-value">${b(o.what_you_want_to_be||"")}</span></div> 682 <div class="gap-row"><span class="gap-label">Gap:</span><span class="gap-value" style="color:#ef4444;font-weight:600;">${b(o.perception_gap||"")}</span></div> 683 </div> 684 `:""} 685 686 <h2>ð Dimension Scores</h2> 687 <table> 688 <thead><tr><th>
688Dimension</th><th style="text-align:center;">Score</th></tr></thead> 689 <tbody>${R}</tbody> 690 </table> 691 692 ${Se?` 693 <div style="background:#fffbeb;border:1px solid #fde68a;border-radius:8px;padding:12px;margin:16px 0;"> 694 <p style="font-size:11px;text-transform:uppercase;color:#f59e0b;font-weight:700;margin:0 0 4px;">â ï¸ Biggest Blind Spot</p> 695 <p style="font-size:13px;color:#374151;margin:0;">${b(o.biggest_blind_spot)}</p> 696 </div> 697 `:""} 698 699 ${le?` 700 <h2>â¡ Quick Wins</h2> 701 <ol style="padding-left:20px;">${le}</ol> 702 `:""} 703 `:""} 704 705 ${d!=null&&d.white_space_summary?` 706 <h2 class="page-break">ð¡ White Space Analysis</h2> 707 <p style="font-size:14px;background:#fffbeb;border-left:4px solid #f59e0b;padding:12px;border-radius:0 8px 8px 0;">${b(d.white_space_summary)}</p> 708 ${T} 709 `:""} 710 711 ${S?` 712 <h2>ð Market Opportunities</h2> 713 ${S} 714 `:""} 715 716 ${z?` 717 <h2>âï¸ Competitive Strategy</h2> 718 ${v!=null&&v.biggest_competitive_advantage?`<p style="font-size:14px;background:#f5f3ff;border-left:4px solid #8b5cf6;padding:12px;border-radius:0 8px 8px 0;margin-bottom:12px;"><strong>Biggest advantage:</strong> ${b(v.biggest_competitive_advantage)}</p>`:""} 719 ${z} 720 ${C?`<h3 style="font-size:15px;margin-top:16px;">30-Day Quick Wins</h3><ol style="padding-left:20px;">${C}</ol>`:""} 721 `:""} 722 723 ${K} 724 ${U} 725 ${re} 726 ${xe} 727 ${u} 728 729 <div class="footer"> 730 <p>Social Brilliance · socialbrilliance.ai · Pre-Spend GTM Intelligence</p> 731 </div> 732</body> 733</html>`}function ke(t){return t?typeof t=="string"?t.trim():typeof t=="object"&&t.title?String(t.title).trim():"":""}function Ho(t,s){if(!Array.isArray(t)||t.length===0)return null;const n=t.map(i=>We(i==null?void 0:i.score,"dimension_score",{location:"executive-brief.health",schema:s??void 0})).filter(i=>Number.isFinite(i));return n.length?Math.round(n.reduce((i,a)=>
733i+a,0)/n.length):null}function Wo(t){const{health:s,conversionHealth:n,frictionGrade:i}=t,a=t.criticalBlockers??0,o=t.highBlockers??0,c=i!=null&&i.startsWith("F")?20:i!=null&&i.startsWith("D")?35:i!=null&&i.startsWith("C")?55:i!=null&&i.startsWith("B")?72:i!=null&&i.startsWith("A")?88:null,d=n??c,y=s,v=[d,y].filter(w=>typeof w=="number"&&Number.isFinite(w)),f=v.length?Math.min(...v):50;let _;f<=35?_="Critical":f<=55?_="High":f<=75?_="Moderate":_="Low";const N=["Low","Moderate","High","Critical"],m=a>0?"Critical":o>0?"High":null;m&&N.indexOf(m)>N.indexOf(_)&&(_=m);const h=[];typeof d=="number"&&h.push(`conversion health ${d}/100 (higher is healthier)`),typeof y=="number"&&h.push(`overall signal health ${y}/100`),a>0?h.push(`${a} critical blocker${a===1?"":"s"}`):o>0&&h.push(`${o} high-severity blocker${o===1?"":"s"}`);const k=`Qualitative commercial exposure from current signal gaps.${h.length?` Based on ${h.join(", ")}.`:""} No revenue or pipeline data was supplied, so this is a directional risk level â not a financial estimate.`;return{band:_,rationale:k}}function Yo(t){const s=(t==null?void 0:t.severity)??(t==null?void 0:t.priority)??(t==null?void 0:t.estimated_impact)??null;return String(s??"").trim().toLowerCase()||null}function Vo(t){const s=new Set,n=[],i=a=>{if(Array.isArray(a))for(const o of a)!o||typeof o!="object"||s.has(o)||(s.add(o),n.push({severity:Yo(o),row:o}))};if(i(t==null?void 0:t.friction_points),i(t==null?void 0:t.blockers),Array.isArray(t==null?void 0:t.dimensions))for(const a of t.dimensions)i(a==null?void 0:a.friction_points);return i(t==null?void 0:t.revenue_blockers),n}function bn(t,s){const n=s.map(i=>i.toLowerCase());return Vo(t).filter(i=>i.severity&&n.includes(i.severity)).length}function Jo(t){var l,T,S,z,C,K,U,re,xe,u,pe,q,ye;const{diagnosisData:s}=t;if(!s)return null;const n=s.brand_intelligence||{},i=s.competitive_strategy||{},a=s.white_space||{},o=t.forecastData||{},c=t.frictionData||{},d=(t.brand||((l=t.intakeData)==null?void 0:l.brand_name)||((T=t.intakeData)==null?void 0:T.company)||n.brand_name||"Brand").toString(),y=new Date().toLocaleDateString("en-US",{year:"numeric",month:"long",day:"numeric"}),v=It(n)??It(s),f=Ho(n.scores,v),_=n.derived_confidence||null,N=ke(o.trajectory_risk)||ke(o.biggest_commercial_confusion)||ke(c.headline)||"Signal gaps are eroding buyer trust before sales conversations begin.",h=[ke(o.revenue_friction_risk),ke(o.if_unchanged),ke(c.headline)].filter(Boolean)[0]||"The current signal pattern points to likely conversion friction â qualified buyers can self-disqualify before reaching sales.",x=((S=a.positioning_gaps)==null?void 0:S[0])||((z=a.opportunities)==null?void 0:z[0]),k=ke(o.fastest_revenue_unlock)||ke(x==null?void 0:x.white_space)||ke(x==null?void 0:x.opportunity)||ke(o.most_undervalued_asset)||"An untapped positioning lane is available with low competitive resistance.",w=ke(o.most_undervalued_asset)||ke(x==null?void 0:x.why_winnable)||ke(x==null?void 0:x.why)||"Capturing this lane requires sharper narrative discipline, not more spend.",$=ke((C=o.top_intervention)==null?void 0:C.title)||ke((U=(K=i.positioning_moves)==null?void 0:K[0])==null?void 0:U.move)||ke((re=n.top_3_fast_improvements)==null?void 0:re[0])||"Tighten the homepage promise and re-sequence the buyer narrative.",V=ke((xe=o.top_intervention)==null?void 0:xe.why)||ke((pe=(u=i.positioning_moves)==null?void 0:u[0])==null?void 0:pe.rationale)||"This is the single change with the highest-priority expected effect across audiences and conversion friction.",G=((q=i.quick_wins_30_days)!=null&&q.length?i.quick_wins_30_days:(ye=c.quick_fixes)!=null&&ye.length?c.quick_fixes.map(ue=>typeof ue=="string"?ue:ue.fix||ue.action):n.top_3_fast_improvements||[]).slice(0,3).map(ue=>String(ue).trim()).filter(Boolean),E=ke(o.headline_forecast)||ke(n.executive_summary)||`${d} has the underlying substance but the market signal is not landing with full force.`,{band:L,rationale:R}=Wo({health:f,conversionHealth:typeof(c.conversion_health_score??c.friction_score)=="number"?We(c.conversion_health_score??c.friction_score,"friction_score",{location:"executive-brief.conversion-health",schema:It(c)??void 0}):null,frictionGrade:c.overall_friction_grade||null,criticalBlockers:bn(c,["critical"]),highBlockers:bn(c,["high"])});return{brand:d,date:y,healthScore:f,headline:E,risk:{title:N,detail:h},opportunity:{title:k,detail:w}
733,move:{title:$,detail:V,first30Days:G},exposureBand:L,exposureRationale:R,confidence:_}}function qe(t){return t?t.replace(/&/g,"&").replace(/</g,"<").replace(/>/g,">"):""}function Qo(t){if(!t)return;const s=window.open("","_blank");if(!s)return;const n=t.healthScore==null?"#6b7280":t.healthScore>=70?"#10b981":t.healthScore>=50?"#f59e0b":"#ef4444",i=t.move.first30Days.map((o,c)=>`<li><strong style="color:#2563eb;">${c+1}.</strong> ${qe(o)}</li>`).join(""),a=`<!DOCTYPE html> 734<html><head><meta charset="utf-8" /> 735<title>${qe(t.brand)} â Executive Brief</title> 736<style> 737 @page { size: letter; margin: 0.5in; } 738 * { box-sizing: border-box; } 739 body { font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif; color: #111827; margin: 0; padding: 0; line-height: 1.5; } 740 .page { max-width: 7.5in; margin: 0 auto; } 741 .header { display: flex; justify-content: space-between; align-items: flex-start; padding-bottom: 12px; border-bottom: 2px solid #111827; 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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.