1<!doctype html> 2<html lang="en"> 3<head> 4<meta charset="utf-8"> 5<meta name="viewport" content="width=device-width, initial-scale=1"> 6<title>About SocialGravity | AI likeness licensing</title> 7<meta name="description" content="SocialGravity is an AI likeness licensing platform founded by Alvaro Balbin Ugalde and Miguel Garceran Nieuwenburg. Meet the founders and see how it works."> 8<link rel="canonical" href="https://socialgravity.ai/about"> 9<link rel="icon" href="/favicon.ico" sizes="any"> 10<meta property="og:type" content="website"> 11<meta property="og:site_name" content="SocialGravity"> 12<meta property="og:url" content="https://socialgravity.ai/about"> 13<meta property="og:title" content="About SocialGravity"> 14<meta property="og:description" content="The identity-licensing platform for consented, paid and verifiable AI likeness use."> 15<meta property="og:image" content="https://qwvebejitvewvdowwpub.supabase.co/storage/v1/object/public/idl-web-assets/landing/og-cover.jpg"> 16<meta name="twitter:card" content="summary_large_image"> 17<meta name="twitter:title" content="About SocialGravity"> 18<meta name="twitter:description" content="The identity-licensing platform for consented, paid and verifiable AI likeness use."> 19<meta name="twitter:image" content="https://qwvebejitvewvdowwpub.supabase.co/storage/v1/object/public/idl-web-assets/landing/og-cover.jpg"> 20<link rel="stylesheet" href="/pages.css">
21<script src="/pages-analytics.js" defer></script>
vendor: 1 bytes, line 21
21
22<script type="application/ld+json"> 23{ 24 "@context": "https://schema.org", 25 "@graph": [ 26 { 27 "@type": "AboutPage", 28 "@id": "https://socialgravity.ai/about#page", 29 "name": "About SocialGravity", 30 "description": "SocialGravity is an AI likeness licensing platform founded by Alvaro Balbin Ugalde and Miguel Garceran Nieuwenburg.", 31 "url": "https://socialgravity.ai/about", 32 "dateModified": "2026-09-03", 33 "inLanguage": "en", 34 "isPartOf": { "@id": "https://socialgravity.ai/#website" }, 35 "about": { "@id": "https://socialgravity.ai/#organization" }, 36 "mainEntity": { "@id": "https://socialgravity.ai/#organization" }, 37 "publisher": { "@id": "https://socialgravity.ai/#organization" } 38 }, 39 { 40 "@type": "Organization", 41 "@id": "https://socialgravity.ai/#organization", 42 "name": "SocialGravity", 43 "alternateName": ["Social Gravity", "Social Gravity AI"], 44 "legalName": "Social Gravity AI, Inc.", 45 "url": "https://socialgravity.ai/", 46 "foundingDate": "2025", 47 "sameAs": [ 48 "https://github.com/socialgravity", 49 "https://www.linkedin.com/company/social-gravity-ai" 50 ], 51 "founder": [ 52 { "@id": "https://socialgravity.ai/#founder-alvaro-balbin-ugalde" }, 53 { "@id": "https://socialgravity.ai/#founder-miguel-garceran-nieuwenburg" } 54 ] 55 }, 56 { 57 "@type": "Person", 58 "@id": "https://socialgravity.ai/#founder-alvaro-balbin-ugalde", 59 "name": "Alvaro Balbin Ugalde", 60 "jobTitle": "Co-founder", 61 "sameAs": ["https://uk.linkedin.com/in/alvaro-balbin-ugalde-68b237318"], 62 "worksFor": { "@id": "https://socialgravity.ai/#organization" } 63 }, 64 { 65 "@type": "Person", 66 "@id": "https://socialgravity.ai/#founder-miguel-garceran-nieuwenburg", 67 "name": "Miguel Garceran Nieuwenburg", 68 "jobTitle": "Co-founder", 69 "sameAs": ["https://uk.linkedin.com/in/miguel-garceran-nieuwenburg-72a9731a9"], 70 "worksFor": { "@id": "https://socialgravity.ai/#organization" } 71 } 72 ] 73} 74</script>
74 75</head> 76<body> 77<div class="wrap"> 78<header> 79 <div class="eyebrow"><a href="/">SocialGravity</a></div> 80 <h1>About SocialGravity</h1> 81 <p class="lede">SocialGravity is an AI likeness licensing platform. It gives a person a controlled way to license their face and voice, and gives a buyer evidence that the use was authorized.</p> 82</header> 83 84<p>The company was founded by <a href="https://uk.linkedin.com/in/alvaro-balbin-ugalde-68b237318" rel="noopener">Alvaro Balbin Ugalde</a> and <a href="https://uk.linkedin.com/in/miguel-garceran-nieuwenburg-72a9731a9" rel="noopener">Miguel Garceran Nieuwenburg</a>. The public product lives at <a href="https://socialgravity.ai/">socialgravity.ai</a>, the company profile is on <a href="https://www.linkedin.com/company/social-gravity-ai" rel="noopener">LinkedIn</a>, and questions reach the founders directly at <a href="mailto:[email protected]">[email protected]</a>.</p> 85 86<h2>What the platform does</h2> 87<ol> 88 <li><strong>Verifies the person.</strong> Identity verification and reviewed consent establish who controls the likeness.</li> 89 <li><strong>Records the permission.</strong> The person and buyer sign the same scope-bound licence.</li> 90 <li><strong>Secures payment.</strong> Payment is secured before licensed generation unlocks.</li> 91 <li><strong>Restricts generation.</strong> Generation runs through SocialGravity's rails and stays inside the signed script and terms.</li> 92 <li><strong>Produces a receipt.</strong> Every output links the person, asset version, licence, generation event and content credential.</li> 93 <li><strong>Supports revocation.</strong> Revocation stops future generation while the existing record remains verifiable.</li> 94</ol> 95 96<h2>What buyers are licensing</h2> 97<p>A buyer does not buy a person. A licence names the brand, campaign, format, territory and duration. The rights end according to the agreed terms, and the receipt lets a third party check which licence covered a specific output.</p> 98 99<h2>What is public</h2> 100<p>The receipt format, schema and verifier are published through the <a href="https://github.com/socialgravity">SocialGravity GitHub organization</a>. The verifier runs without an account and checks public evidence locally rather than asking SocialGravity to declare its own record valid.</p> 101<p><a class="cta" href="/docs">Verify a receipt</a><a class="cta ghost" href="/what-is-identity-licensing">What AI likeness licensing means</a></p> 102 103<footer> 104 <nav> 105 <a href="/">Home</a> 106 <a href="/how-it-works">How it works</a> 107 <a href="/guides">Guides</a> 108 <a href="/for-agencies">For agencies</a> 109 <a href="/docs/privacy">Privacy</a> 110 </nav> 111</footer> 112</div> 113</body> 114</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.