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25<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-8 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-white border border-solid border-primary-insight_gray mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">Network Solutions</p><p class="mt-2 text-primary-adagio_gray"><div>With unmatched reliability and reach, the UserTesting Network is the fastest path to customer insight at scale.</div></p> <a aria-label="Network Solutions" class="link link-primary" href="/platform/network" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/tuz4qza6cb/web/IMAGE-mega-menu-2026-user-interviews-panel-book-240x240.png?v=6b475e74-7ce2-41aa-907c-9c41a933bdb8" width="512" height="768" alt="Digital assets for User Interviews 2026 Panel Book" loading="lazy" /></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link hidden md:flex"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-white border border-solid border-primary-insight_gray mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">Forrester names UserTesting a Leader in the Experience Research Platforms Waveâ¢</p><p class="mt-2 text-primary-adagio_gray"></p> <a aria-label="Forrester names UserTesting a Leader in the Experience Research Platforms Waveâ¢" class="link link-primary" href="https://www.usertesting.com/forrester-2026-wave-report" ><div>Get the Report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/igzaqwyr0r/web/IMAGE-2026-CTA-ForresterWave-Report-725x512.png?v=1c9f7b57-5496-4724-8e66-156e3138eb21" width="725" height="558" alt="Forrester Wave 2026 Image Assets" loading="lazy" /></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 1">Column 1</span> <button aria-label="Expand menu Column 1" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Platform">Platform</span> <button aria-label="Expand menu Platform" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-8 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/platform" data-text="Platform overview" data-drupal-link-system-path="node/886">Platform overview</a><p class="text-sm text-primary-adagio_gray"></p>
25<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/network" data-text="Target" data-drupal-link-system-path="node/53406">Target</a><p class="text-sm text-primary-adagio_gray">Reach the right audience</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/feedback-engine" data-text="Gather" data-drupal-link-system-path="node/1016">Gather</a><p class="text-sm text-primary-adagio_gray">Comprehensive testing capabilities</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/analytics-visualizations" data-text="Analyze" data-drupal-link-system-path="node/1026">Analyze</a><p class="text-sm text-primary-adagio_gray">Identify insights and measure performance</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/amplify-insights" data-text="Amplify" data-drupal-link-system-path="node/1021">Amplify</a><p class="text-sm text-primary-adagio_gray">Share and scale insights across your organization</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/plans" data-text="Pricing plans" data-drupal-link-system-path="node/53111">Pricing plans</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 2">Column 2</span> <button aria-label="Expand menu Column 2" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Services">Services</span> <button aria-label="Expand menu Services" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-8 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/services" data-text="Services overview" data-drupal-link-system-path="node/1076">Services overview</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/consulting" data-text="Consulting Services" data-drupal-link-system-path="node/45586">Consulting Services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/audience" data-text="Audience Services" data-drupal-link-system-path="node/45591">Audience Services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/insights" data-text="Insights Services" data-drupal-link-system-path="node/2476">Insights Services</a><p class="text-sm text-primary-adagio_gray"></p>
25<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/services/support" data-text="Support Services" data-drupal-link-system-path="node/2461">Support Services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/ai-relationship-quality" data-text="AI Relationship Benchmark">AI Relationship Benchmark</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 3">Column 3</span> <button aria-label="Expand menu Column 3" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Popular features">Popular features</span> <button aria-label="Expand menu Popular features" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-8 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/platform/mcp-server" data-text="MCP Server">MCP Server</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/usertesting-user-interviews-better-together" data-text="Advanced Targeting">Advanced Targeting</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/solutions/teams/product-design/Figma" data-text="Embedded Insights">Embedded Insights</a><p class="text-sm text-primary-adagio_gray">UserTesting for Figma plugin</p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/platform/AI" data-text="UserTesting AI" data-drupal-link-system-path="node/2101">UserTesting AI</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/platform/ai-moderation" data-text="AI Moderation">AI Moderation</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/insights-hub" data-text="Insights Hub" data-drupal-link-system-path="node/49931">Insights Hub</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/integrations" data-text="Integrations" data-drupal-link-system-path="node/1071">Integrations</a><p class="text-sm text-primary-adagio_gray"></p>
25<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/templates" data-text="Templates" data-drupal-link-system-path="node/10526">Templates</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Solutions" class="menu-category-no-link" tabindex="0">Solutions</span> <button aria-label="Expand menu Solutions" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-8 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">Forrester Total Economic Impact(TM) study finds 415% ROI with UserTesting</p><p class="mt-2 text-primary-adagio_gray"></p> <a aria-label="Forrester Total Economic Impact(TM) study finds 415% ROI with UserTesting" class="link link-primary" href="https://tei.forrester.com/go/UserTesting/HumanInsightPlatform/index.html?calculator=True&lang=en-us" ><div>Calculate your ROI</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/tkxrifnpft/web/ICON-dark-profit-256x256.png?v=6e83c592-1e98-44de-8d7a-7c458d497a4f" width="256" height="256" alt="profit icon" loading="lazy" /></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">Bring fast feedback into Figmaâwithout breaking your flow.</p><p class="mt-2 text-primary-adagio_gray"></p> <a aria-label="Bring fast feedback into Figmaâwithout breaking your flow. " class="link link-primary" href="https://www.usertesting.com/solutions/teams/product-design/figma" ><div>See the UserTesting for Figma plugin</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/2u12zggkvt/web/IMAGE-2026-megamenu-promo-figma-plugin-120x120.png?v=82c46f7d-e9f3-4437-af84-0d15ea684060" width="550" height="546" alt="Figma Plugin Release Promo Image" loading="lazy" /></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Use cases">Use cases</span> <button aria-label="Expand menu Use cases" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--view-mode--default">
25 <a href="/solutions/use-cases/ai-products-best-practices" data-text="AI experiences" data-drupal-link-system-path="node/52821">AI experiences</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/use-cases/audience-insights" data-text="Audience insights" data-drupal-link-system-path="node/51461">Audience insights</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/use-cases/mobile-testing" data-text="Mobile testing" data-drupal-link-system-path="node/51586">Mobile testing</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--active-trail menu-item--view-mode--default"> <a href="/solutions/use-cases/pricing-and-packaging" data-text="Pricing & packaging" data-drupal-link-system-path="node/51606" class="is-active" aria-current="page">Pricing & packaging</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/use-cases/usability-and-digital-experience-testing" data-text="Usability testing" data-drupal-link-system-path="node/51611">Usability testing</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/use-cases" data-text="See other use cases" data-drupal-link-system-path="node/52326">See other use cases</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/customer-experience" data-text="Customer experience" data-drupal-link-system-path="node/55251">Customer experience</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/design" data-text="Design" data-drupal-link-system-path="node/55226">Design</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-experience" data-text="Digital experience" data-drupal-link-system-path="node/55236">Digital experience</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing" data-drupal-link-system-path="node/55256">Marketing</a><p class="text-sm text-primary-adagio_gray"></p>
25<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-management" data-text="Product management" data-drupal-link-system-path="node/55221">Product management</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/ux-research" data-text="UX research" data-drupal-link-system-path="node/55216">UX research</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/retail" data-text="Retail" data-drupal-link-system-path="node/981">Retail</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="High-tech" data-drupal-link-system-path="node/976">High-tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Fin-serv" data-drupal-link-system-path="node/986">Fin-serv</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare" data-drupal-link-system-path="node/2536">Healthcare</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-8 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-2 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/pxj0wj143k/web/LOGO-2023-customer-Canva-white-224x72.png?v=395e505e-e4b0-4c80-b754-37d209c76a34" width="320" height="160" alt="UserTesting customer logos in white" loading="lazy" /></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-2 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/adobe-usertesting" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/yinjgc45cy/web/LOGO-2023-customer-Adobe-white-224x58.png?v=97484ca4-cb77-4f75-9381-0098918ec17b" width="224" height="58" alt="UserTesting customer logos in white" loading="lazy" /></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p>
25<div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/ratings-reviews" data-text="Ratings & Reviews" data-drupal-link-system-path="node/51906">Ratings & Reviews</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p>
25<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://community.usertesting.com/private/login" data-text="UserTesting CommUnity">UserTesting CommUnity</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/learn" data-text="UserTesting University">UserTesting University</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Company" class="menu-category-no-link" tabindex="0">Company</span> <button aria-label="Expand menu Company" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-8 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured card">Featured card</span> <button aria-label="Expand menu Featured card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">Forrester names UserTesting a Leader in the Experience Research Platforms Waveâ¢</p><p class="mt-2 text-primary-adagio_gray"></p> <a aria-label="Forrester names UserTesting a Leader in the Experience Research Platforms Waveâ¢" class="link link-primary" href="https://www.usertesting.com/forrester-2026-wave-report" ><div>Get the Report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/lfeelkpf1h/web/IMAGE-2025-megamenu-TEI-Report-120x120.png?v=25ad3e23-d8b8-453d-96c2-b36a775de509" width="240" height="240" alt="Image assets for TEI Report 2025 for Landing page and thank you page" loading="lazy" /></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 1">Column 1</span> <button aria-label="Expand menu Column 1" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="About Us">About Us</span> <button aria-label="Expand menu About Us" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-8 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/company/about-us" data-text="About us" data-drupal-link-system-path="node/1111">About us</a><p class="text-sm text-primary-adagio_gray"></p>
25<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/careers" data-text="Careers" data-drupal-link-system-path="node/10191">Careers</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/newsroom" data-text="Newsroom" data-drupal-link-system-path="node/2856">Newsroom</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/partners/agencies" data-text="Partners">Partners</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/about-us/executive-team" data-text="Executive team" data-drupal-link-system-path="node/1116">Executive team</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Column 2">Column 2</span> <button aria-label="Expand menu Column 2" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-2 menu-type-no_text"><ul class="menu gap-8 menu-level-3"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Initiatives">Initiatives</span> <button aria-label="Expand menu Initiatives" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-3 menu-type-eyebrow"><ul class="menu gap-8 menu-level-4"><li class="menu-item menu-item--view-mode--default"> <a href="/company/programs-initiatives/charitable-giving" data-text="Charitable giving" data-drupal-link-system-path="node/2236">Charitable giving</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/education-partner-program" data-text="Education partner program" data-drupal-link-system-path="node/8716">Education partner program</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/company/insights-impact" data-text="Insights for Impact" data-drupal-link-system-path="node/49781">Insights for Impact</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Resources" class="menu-category-no-link" tabindex="0">Resources</span> <button aria-label="Expand menu Resources" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-8 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-8 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-2 px-4 py-2 md:p-6 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-4 last:mb-0"><div><p class="text-base md:text-xl font-bold">The network advantage no one else can replace</p><p class="mt-2 text-primary-adagio_gray"></p> <a aria-label="The network advantage no one else can replace" class="link link-primary" href="https://www.userinterviews.com/our-research-panel" ><div>Download the Panel Report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div><img src="https://usertesting.widen.net/content/tuz4qza6cb/web/IMAGE-mega-menu-2026-user-interviews-panel-book-240x240.png?v=6b475e74-7ce2-41aa-907c-9c41a933bdb8" width="512" height="768" alt="Digital assets for User Interviews 2026 Panel Book" loading="lazy" /></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p>
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UserTesting helps you eliminate guesswork by validating pricing strategies and packaging structures through real customer feedback.</p></div></div></div><div class="lg:col-span-6 flex self-center flex-col"><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-acquia-dam-image-asset media--view-mode-hero"><div><img src="https://usertesting.widen.net/content/xw3aboljp5/web/HERO-2025-jtbd-Pricing-Packaging-725x512.png?v=884f5315-b74f-4a06-93b7-f60b5152ff3c" width="1450" height="1024" alt="Hero Images for Jobs to be Done Pages" loading="lazy" /></div> </article></div></div></div></div></div></section> <section class="section py-20 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="how-pricing-and-packaging-testing-reduces-guesswork-and-increases-revenue-potential"><h2 >How pricing and packaging testing reduces guesswork and increases revenue potential</h2></div><div class="rich-text-component ut-component-global-spacing text-formatted"><p class="text-align-center"><span>From evaluating price sensitivity to refining tier structures, UserTesting enables you to create pricing and packaging that resonate with your target audience. Watch real people explore your pricing page, respond to different offers, and explain how they assess valueâso you can launch with confidence, reduce friction, and increase conversion.</span></p></div><div class="ut-component-global-spacing info-card-container"><div class="info-card flex flex-col h-auto four-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/fij5e1by5q/web/ICON-light-Charitable%20Giving-256x256.png?crop=yes&k=c&w=88&h=88&v=29f913e9-f6d9-493a-b191-915eb893af6b&itok=2JlEeeRo" width="88" height="88" alt="Charitable Giving icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Validate pricing pages</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Get real-time feedback on clarity, appeal, and perceived value.</p></div></div></div><div class="info-card flex flex-col h-auto four-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/uyjliprjr8/web/ICON-light-improve-256x256.png?crop=yes&k=c&w=88&h=88&v=5e2592c1-2a43-4ea6-bdbc-d7502c87227c&itok=PDBj95Tz" width="88" height="88" alt="improve icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Test bundles and tier names</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Learn which configurations increase understanding and reduce confusion</p></div></div></div><div class="info-card flex flex-col h-auto four-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/5yotiu0zqp/web/ICON-light-Credit%20card-256x256.png?crop=yes&k=c&w=88&h=88&v=6aabda26-3079-4b00-9f86-1016cb914958&itok=RyXj531O" width="88" height="88" alt="ICON-light-Credit card-256x256" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Understand willingness to pay</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Explore emotional drivers, trade-offs, and value perception</p></div></div></div><div class="info-card flex flex-col h-auto four-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/mhjsm3h7iu/web/ICON-light-teams-256x256.png?crop=yes&k=c&w=88&h=88&v=fa2249ce-a126-47c8-81ea-51c9c5e90491&itok=kcQ2-1RR" width="88" height="88" alt="teams icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Refine your positioning</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Optimize pricing copy and benefit framing to drive conversion</p></div></div></div></div></div></section> <section class="section py-20 bg-secondary-symphony_white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="optimizing-conversion-rates-for-retail-and-consumer-brands"><p class="ut-component-global-spacing eyebrow">GUIDE</p><h2 >Optimizing conversion rates for retail and consumer brands</h2><div class="rich-text-component ut-component-global-spacing text-formatted"><p>This guide shares how some of the most successful retailers and consumer brands have tackled challenges with conversion rate optimization. By addressing common challengesâlike fragmented customer journeys and missed personalization opportunitiesâyouâll see how they boosted conversion rates and elevated customer satisfaction.</p></div></div><div class="flex flex-wrap gap-4 ut-component-global-spacing justify-center"> <a class="btn btn-primary" href="/resources/guides/test-real-world-customer-experiences" target="_self" > Get the guide</a></div></div></section> <section class="section py-20 bg-primary-bass_black ut-bg-dark text-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="hear-more-from-our-customers"><h2 >Hear more from our customers</h2></div><div class="ut-component-global-spacing info-card-container"><div class="info-card flex flex-col h-auto two-card-width 1 ut-round-image"><div class="media-block mb-4"> <article class="media media--type-image media--view-mode-info-card"><div> <picture> <source srcset="/sites/default/files/usertestingv3/styles/info_card/public/2025-04/INFO-CARD-costa-coffee-410x205.png.webp?itok=dv_6VNKf 1x, /sites/default/files/usertestingv3/styles/info_card/public/2025-04/INFO-CARD-costa-coffee-410x205.png.webp?itok=dv_6VNKf 2x" media="(min-width: 360px)" type="image/webp" width="628" height="427"/> <img loading="lazy" width="628" height="427" src="/sites/default/files/usertestingv3/styles/info_card/public/2025-04/INFO-CARD-costa-coffee-410x205.png.jpg?itok=dv_6VNKf" alt="INFO-CARD-costa-coffee-410x205.png" /> </picture></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Costa Coffee</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>By testing digital experiences before launch, Costa boosted Click & Collect usage by 1,500% and app visits by 12%</p></div></div> <a aria-label="Read their story" class="link link-primary" href="/resources/customers/costa-coffee-usertesting" > Read their story</a></div><div class="info-card flex flex-col h-auto two-card-width 1 ut-round-image"><div class="media-block mb-4"> <article class="media media--type-image media--view-mode-info-card"><div> <picture> <source srcset="/sites/default/files/usertestingv3/styles/info_card/public/2025-04/INFO-CARD-Panera.png.webp?itok=OORwakbj 1x, /sites/default/files/usertestingv3/styles/info_card/public/2025-04/INFO-CARD-Panera.png.webp?itok=OORwakbj 2x" media="(min-width: 360px)" type="image/webp" width="628" height="427"/> <img loading="lazy" width="628" height="427" src="/sites/default/files/usertestingv3/styles/info_card/public/2025-04/INFO-CARD-Panera.png.jpg?itok=OORwakbj" alt="INFO-CARD-Panera.png" /> </picture></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Panera Bread</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Improved digital conversion by 9% and revenue per visit by 18% through optimized communication and pricing presentation</p></div></div> <a aria-label="Read their story" class="link link-primary" href="/media/109916/edit" > Read their story</a></div></div></div></section> <section class="section py-20 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="why-run-pricing-and-packaging-testing-with-usertesting"><h2 >Why run pricing and packaging testing with UserTesting?</h2><div class="rich-text-component ut-component-global-spacing text-formatted"><p>UserTesting delivers both qualitative insights and quantitative validation to help you design pricing that performs. Eliminate blind spots, avoid costly missteps, and align your pricing model with real customer expectations.</p></div></div><div class="ut-component-global-spacing info-card-container"><div class="info-card flex flex-col h-auto three-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/lr5bmmdoqf/web/ICON-light-Monitor%203%20-%20User-256x256.png?crop=yes&k=c&w=88&h=88&v=15e26367-ec16-4f1e-a4fe-be58e536abf5&itok=kQtbsD8u" width="88" height="88" alt="Monitor 3 - User icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Live conversations</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Talk directly with buyers to understand how they evaluate your pricing in context</p></div></div></div><div class="info-card flex flex-col h-auto three-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/neg6ue8qjj/web/ICON-light-message-256x256.png.png?crop=yes&k=c&w=88&h=88&v=c859e901-b776-414f-b758-93bc58a962fb&itok=HdNHeBOZ" width="88" height="88" alt="message icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Unmoderated tests</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Watch how people explore pricing pages or choose between packages</p></div></div></div><div class="info-card flex flex-col h-auto three-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/jzwd3ituhr/web/ICON-light-mic-256x256.png?crop=yes&k=c&w=88&h=88&v=69f7e7dd-548a-467b-8e06-b4203e25dae9&itok=RH_ESmSx" width="88" height="88" alt="mic icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Think-aloud testing</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Capture emotional and rational responses as users navigate options</p></div></div></div></div><div class="ut-component-global-spacing info-card-container"><div class="info-card flex flex-col h-auto three-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/xfv1hgmip9/web/ICON-light-Line%20graph%20-%20points-256x256.png?crop=yes&k=c&w=88&h=88&v=88ea893c-3c54-4c17-a9fb-be050d601798&itok=cCSKhMJG" width="88" height="88" alt="Line graph - points icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Competitive benchmarking</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>See how your pricing compares from the customerâs perspective</p></div></div></div><div class="info-card flex flex-col h-auto three-card-width outline-styling"><div class="media-block mb-4
25"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/i0ixbub7tw/web/ICON-light-test-256x256.png?crop=yes&k=c&w=88&h=88&v=5c0a739b-b1ae-4bbf-8a9f-789ff5c345f2&itok=Ce0M1Q3Z" width="88" height="88" alt="test icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Prototype and tier testing</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Validate pricing tier names, bundles, and feature inclusions before launch</p></div></div></div><div class="info-card flex flex-col h-auto three-card-width outline-styling"><div class="media-block mb-4"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><img src="https://usertesting.widen.net/content/emfeawevx2/web/ICON-light-feature-256x256.png?crop=yes&k=c&w=88&h=88&v=fa360b44-2395-45e9-8b67-b6724f92ae64&itok=9Y-0wwWZ" width="88" height="88" alt="feature icon" loading="lazy" /></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><div class="h4">Preference and message testing</div><div class="rich-text-component ut-component-global-spacing text-formatted"><p>Optimize value messaging and reduce conversion-blocking friction</p></div></div></div></div></div></section> <section class="section py-20 bg-secondary-symphony_white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="have-questions-about-using-usertesting-for-pricing-and-packaging-testing"><h2 >Have questions about using UserTesting for pricing and packaging testing?</h2></div><div class="flex flex-wrap gap-4 ut-component-global-spacing justify-center"> <a class="btn btn-primary" href="/contact-sales-form" target="_self" > Book a demo</a></div></div></section> <section class="section py-20 bg-white container-narrow overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="frequently-asked-questions"><h2 >Frequently Asked Questions</h2></div>
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25nswer":{"@type":"Answer","text":"You can identify confusion by observing how users navigate your pricing page, where they hesitate, and what questions they ask while trying to choose a plan. If users struggle to compare options or understand value, your pricing page likely needs optimization.UserTesting helps uncover these friction points through real user feedback and behavior. Pair qualitative insights with experimentation using A\/B testing, and improve your research with usability testing questions."}},{"@type":"Question","name":"How do I test different pricing strategies before committing to one?","acceptedAnswer":{"@type":"Answer","text":"You can test different pricing strategies by presenting variations such as pricing tiers, bundles, or messaging to real users before launch. This helps validate price perception, willingness to pay, and overall clarity without risking revenue.UserTesting supports pre-launch pricing research so you can reduce guesswork and make informed decisions early."}},{"@type":"Question","name":"How can user research improve pricing pages and conversion rates?","acceptedA
25nswer":{"@type":"Answer","text":"User research improves pricing pages by revealing how customers interpret value, compare plans, and make decisions. These insights help you optimize pricing page design, messaging, and structure to increase clarity and conversions.UserTesting provides fast access to product pricing feedback so teams can refine pricing strategies with confidence. See how to test real-world customer experiences and apply insights to growth with this guide on optimizing conversion rates."}}]}</script>
25<div class="accordion ut-component-global-spacing"><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-4 py-6 text-left font-bold text-base leading-normal rounded-lg md:text-xl md:leading-snug after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-4 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-894" aria-expanded="false" aria-controls="accordion-content-894"><h3 class="h5">How do I test packaging, bundles, or pricing tiers with customers?</h3> </button><div id="accordion-content-894" role="region" aria-labelledby="accordion-trigger-894" class="accordion-item-content hidden mb-6 md:mx-4"><div class="rich-text-component ut-component-global-spacing text-formatted"><p>You can test packaging, bundles, or pricing tiers by asking real users to compare options, explain their preferences, and react to perceived value. This helps you understand which combinations resonate and where confusion or hesitation occurs.<br>UserTesting provides pricing and packaging testing through both moderated and unmoderated approaches, so you can choose the right method for your goals. Learn when to use each in this guide to <a href="https://www.usertesting.com/blog/moderated-vs-unmoderated-usability-testing" data-entity-type="external">moderated vs. unmoderated usability testing</a>, or gather deeper insights with <a href="/platform/live-conversation" data-entity-type="node" data-entity-uuid="11209811-c7f5-435a-8ff2-41c5fdf15534" data-entity-substitution="canonical">Live Conversation</a>.</p></div></div></div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-4 py-6 text-left font-bold text-base leading-normal rounded-lg md:text-xl md:leading-snug after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-4 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-212" aria-expanded="false" aria-controls="accordion-content-212"><h3 class="h5">How do I know if my pricing page is confusing customers?</h3> </button><div id="accordion-content-212" role="region" aria-labelledby="accordion-trigger-212" class="accordion-item-content hidden mb-6 md:mx-4"><div class="rich-text-component ut-component-global-spacing text-formatted"><p>You can identify confusion by observing how users navigate your pricing page, where they hesitate, and what questions they ask while trying to choose a plan. If users struggle to compare options or understand value, your pricing page likely needs optimization.<br>UserTesting helps uncover these friction points through real user feedback and behavior. Pair qualitative insights with experimentation using <a href="/blog/a-b-testing-guide" data-entity-type="node" data-entity-uuid="3f6121b1-fe8b-456d-843c-d6fda5730ea1" data-entity-substitution="canonical">A/B testing</a>, and improve your research with <a href="/resources/guides/usability-testing/questions" data-entity-type="node" data-entity-uuid="f40345ba-02f4-4838-8001-a0c2ed12faa3" data-entity-substitution="canonical">usability testing questions</a>.</p></div></div></div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-4 py-6 text-left font-bold text-base leading-normal rounded-lg md:text-xl md:leading-snug after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-4 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-462" aria-expanded="false" aria-controls="accordion-content-462"><h3 class="h5">How do I test different pricing strategies before committing to one?</h3> </button><div id="accordion-content-462" role="region" aria-labelledby="accordion-trigger-462" class="accordion-item-content hidden mb-6 md:mx-4"><div class="rich-text-component ut-component-global-spacing text-formatted"><p>You can test different pricing strategies by presenting variations such as pricing tiers, bundles, or messaging to real users before launch. This helps validate price perception, willingness to pay, and overall clarity without risking revenue.<br>UserTesting supports <a href="/blog/pre-launch-vs-ab-testing" data-entity-type="node" data-entity-uuid="e4a819ae-3855-4ad9-aacc-789ef7c562af" data-entity-substitution="canonical">pre-launch pricing research</a> so you can <a href="/blog/reduce-guesswork-prelaunch-testing" data-entity-type="node" data-entity-uuid="4482fa9f-94c2-4e3b-ac7b-9b7ec74a1a69" data-entity-substitution="canonical">reduce guesswork</a> and make informed decisions early.</p></div></div></div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-4 py-6 text-left font-bold text-base leading-normal rounded-lg md:text-xl md:leading-snug after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-4 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-348" aria-expanded="false" aria-controls="accordion-content-348"><h3 class="h5">How can user research improve pricing pages and conversion rates?</h3> </button><div id="accordion-content-348" role="region" aria-labelledby="accordion-trigger-348" class="accordion-item-content hidden mb-6 md:mx-4"><div class="rich-text-component ut-component-global-spacing text-formatted"><p>User research improves pricing pages by revealing how customers interpret value, compare plans, and make decisions. These insights help you optimize pricing page design, messaging, and structure to increase clarity and conversions.<br>UserTesting provides fast access to product pricing feedback so teams can refine pricing strategies with confidence. See how to <a href="/resources/guides/test-real-world-customer-experiences" data-entity-type="node" data-entity-uuid="d9f932da-95b4-4ba8-b7a0-be0e6ac1d283" data-entity-substitution="canonical">test real-world customer experiences</a> and apply insights to growth with this guide on <a href="/resources/guides/optimizing-conversion-rates-retail-and-consumer-brands" data-entity-type="node" data-entity-uuid="330a0448-7c1d-4536-87e3-ed9e6eaefa54" data-entity-substitution="canonical">optimizing conversion rates</a>.</p></div></div></div></div></div></section></div></article></div> </main><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-7xl mx-auto px-4 py-20"><div class="logo mb-9"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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