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1<section class="relative overflow-hidden"><div class="absolute inset-0 bg-gradient-to-br from-gradient-start/20 via-dark-primary to-gradient-end/20"></div><div class="absolute inset-0 bg-[radial-gradient(ellipse_at_top,_var(--color-gradient-start)_0%,_transparent_50%)] opacity-20"></div><div class="relative mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-24 sm:py-32"><div class="text-center"><h1 class="text-4xl sm:text-5xl lg:text-6xl font-bold tracking-tight"><span class="gradient-text block text-5xl sm:text-6xl lg:text-7xl">Books</span><span class="block mt-2 text-white">Published on Amazon</span></h1><p class="mt-6 max-w-3xl mx-auto text-lg sm:text-xl text-text-secondary">Published books on Wardley Mapping by Mark Craddock covering strategy, doctrine, climatic patterns, gameplays, organisational inertia, and AI economics.</p></div></div></section><section class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-20"><div class="text-center mb-12"><h2 class="text-3xl sm:text-4xl font-bold"><span class="gradient-text">Wardley Mapping Series</span></h2><p class="mt-3 text-text-secondary max-w-2xl mx-auto">The core series covering every aspect of Wardley Mapping — from foundations to advanced strategy.</p></div><div class="grid sm:grid-cols-2 lg:grid-cols-3 gap-6"><a href="https://www.amazon.co.uk/dp/1913805182" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/1913805182.jpg" alt="Cover of Wardley Mapping, The Knowledge: Part One" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Wardley Mapping, The Knowledge: Part One</h3><p class="text-sm text-gradient-start mb-2">Topographical Intelligence in Business</p><p class="text-xs text-text-muted mb-3">Simon Wardley &amp; Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">The foundational text on Wardley Mapping, covering topographical intelligence in business. Learn how to map your competitive landscape and make better strategic decisions.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B0FFZMQ4LG" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0FFZMQ4LG.jpg" alt="Cover of Mapping the Storm" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Mapping the Storm</h3><p class="text-sm text-gradient-start mb-2">An Idiot&#x27;s Guide to Anticipating Market Change with Wardley Mapping</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">A practical guide to anticipating market change using Wardley Mapping. Collects key insights from the Wardley Mapping series into one accessible volume.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B0D8JYZW8L" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0D8JYZW8L.jpg" alt="Cover of Wardley Mapping Doctrine" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Wardley Mapping Doctrine</h3><p class="text-sm text-gradient-start mb-2">Universal Principles and Best Practices that Guide Strategic Decision-Making</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">A comprehensive guide to Wardley Mapping doctrine — the universal principles and best practices that guide strategic decision-making across organisations.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B0D9299M9M" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0D9299M9M.jpg" alt="Cover of Wardley Mapping Climate" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Wardley Mapping Climate</h3><p class="text-sm text-gradient-start mb-2">Decoding Business Evolution</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">The essential guide to Wardley Mapping climatic patterns. Understand the forces of business evolution and how to anticipate market shifts.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B0CW1DQVYS" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0CW1DQVYS.jpg" alt="Cover of Wardley Mapping Gameplays" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Wardley Mapping Gameplays</h3><p class="text-sm text-gradient-start mb-2">Transforming Insights into Strategic Actions</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">Transform strategic insights into action with proven gameplays. Learn offensive and defensive strategies for navigating competitive landscapes.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B0D8GVMFGY" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0D8GVMFGY.jpg" alt="Cover of Navigating Inertia" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Navigating Inertia</h3><p class="text-sm text-gradient-start mb-2">Understanding Resistance to Change in Organisations</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">A practical guide to understanding and managing organisational inertia. Identify the forms of resistance to change and develop strategies to overcome them.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a></div></section><section class="border-y border-dark-border bg-dark-secondary/30"><div class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-20"><div class="text-center mb-12"><h2 class="text-3xl sm:text-4xl font-bold"><span class="gradient-text">AI &amp; Economics</span></h2><p class="mt-3 text-text-secondary max-w-2xl mx-auto">Exploring the intersection of artificial intelligence, economics, and strategic thinking.</p></div><div class="grid sm:grid-cols-2 lg:grid-cols-3 gap-6"><a href="https://www.amazon.co.uk/dp/B0D8GP1MD7" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0D8GP1MD7.jpg" alt="Cover of AIconomics" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">AIconomics</h3><p class="text-sm text-gradient-start mb-2">The Business Value of Artificial Intelligence</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">Explore how AI technologies are reshaping economic processes, markets, and decision-making through the lens of Wardley Mapping.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B0FGY93X6G" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0FGY93X6G.jpg" alt="Cover of The Value Chasm" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">The Value Chasm</h3><p class="text-sm text-gradient-start mb-2">How Corporate Greed and Government Neglect Broke the Digital Commons</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">An examination of how corporate greed and government neglect have undermined the digital commons, and what can be done to restore shared digital infrastru
1cture.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a></div></div></section><section class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-20"><div class="text-center mb-12"><h2 class="text-3xl sm:text-4xl font-bold"><span class="gradient-text">Data &amp; Government</span></h2><p class="mt-3 text-text-secondary max-w-2xl mx-auto">Guides on data strategy, quality, and statistics for the public sector.</p></div><div class="grid sm:grid-cols-2 lg:grid-cols-3 gap-6"><a href="https://www.amazon.co.uk/dp/B0D9JW8SZB" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0D9JW8SZB.jpg" alt="Cover of Data Quality and Generative AI in Government" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Data Quality and Generative AI in Government</h3><p class="text-sm text-gradient-start mb-2">A Comprehensive Guide</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">A comprehensive guide to data quality challenges and the role of generative AI in government, covering best practices for reliable data-driven decision-making.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B0FGCT25Y4" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B0FGCT25Y4.jpg" alt="Cover of Data Under Duress" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">Data Under Duress</h3><p class="text-sm text-gradient-start mb-2">National Statistic Offices in a Transition to War</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">An exploration of how national statistic offices operate and adapt during transitions to conflict, examining the challenges of maintaining data integrity under pressure.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a></div></section><section class="border-y border-dark-border bg-dark-secondary/30"><div class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-20"><div class="text-center mb-12"><h2 class="text-3xl sm:text-4xl font-bold"><span class="gradient-text">United Nations</span></h2><p class="mt-3 text-text-secondary max-w-2xl mx-auto">Handbooks produced for the United Nations on technology strategy, data, and privacy.</p></div><div class="grid sm:grid-cols-2 lg:grid-cols-3 gap-6"><a href="https://www.amazon.co.uk/dp/1913805255" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/1913805255.jpg" alt="Cover of UN Global Platform Handbook on Information Technology Strategy" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">UN Global Platform Handbook on Information Technology Strategy</h3><p class="text-sm text-gradient-start mb-2">Wardley Mapping the Sustainable Development Goals</p><p class="text-xs text-text-muted mb-3">Mark Craddock, Simon Wardley, Rob McLellan, Matjaz Jug &amp; Jan Murdoch</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">A handbook on information technology strategy using Wardley Mapping to address the UN Sustainable Development Goals, with example SDG maps.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B08H5P73Z4" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B08H5P73Z4.jpg" alt="Cover of UN Handbook on the Use of Mobile Phone Data for Official Statistics" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">UN Handbook on the Use of Mobile Phone Data for Official Statistics</h3><p class="text-sm text-gradient-start mb-2">Using Mobile Phone Position Data for Tourism, Population and Transportation Statistics</p><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">A UN handbook on using mobile phone position data for official statistics, covering applications in tourism, population, and transportation analysis.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a><a href="https://www.amazon.co.uk/dp/B08FRLNR4C" target="_blank" rel="noopener noreferrer"><div class="rounded-xl bg-dark-surface border border-dark-border hover:border-gradient-start/50 transition-all duration-300 cursor-pointer hover:shadow-lg hover:shadow-gradient-start/10 p-6 h-full flex flex-col sm:flex-row sm:items-start gap-4"><div class="shrink-0 flex justify-center"><img src="https://m.media-amazon.com/images/P/B08FRLNR4C.jpg" alt="Cover of UN Privacy Enhancing Computation Techniques Handbook" class="rounded-md w-28 h-auto"/></div><div class="flex flex-col flex-grow min-w-0"><h3 class="text-lg font-semibold text-white mb-1">UN Privacy Enhancing Computation Techniques Handbook</h3><p class="text-xs text-text-muted mb-3">Mark Craddock</p><p class="text-sm text-text-secondary leading-relaxed flex-grow">A handbook on privacy enhancing computation techniques, covering methods for protecting sensitive data while enabling statistical analysis and collaboration.</p><span class="mt-4 text-sm text-gradient-start font-medium">View on Amazon →</span></div></div></a></div></div></section><section class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-20"><div class="text-center mb-12"><h2 class="text-3xl sm:text-4xl font-bold"><span class="gradient-text">Tools &amp; 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