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1<section class="relative px-4 pb-6 pt-16 sm:px-6 lg:px-10"><div class="pointer-events-none absolute inset-0 opacity-70 blur-3xl" aria-hidden="true"><div class="absolute left-10 top-0 h-60 w-60 rounded-full bg-[#e0f2ff]"></div><div class="absolute right-0 top-10 h-52 w-52 rounded-full bg-[#ede9fe]"></div></div><div class="relative"><div class="mx-auto flex max-w-5xl flex-col items-center space-y-6 text-center"><div class="flex justify-center"><nav aria-label="Breadcrumb" class="text-sm text-slate-500"><ol class="flex flex-wrap items-center gap-2"><li class="flex items-center gap-2"><a class="font-medium text-slate-600 transition hover:text-slate-900" href="/">Home</a><span class="text-slate-400">/</span></li><li class="flex items-center gap-2"><span class="text-slate-400">Case studies</span></li></ol></nav></div><div class="space-y-3 text-center"><h1 class="text-4xl font-semibold text-slate-900 sm:text-5xl">See how teams unlock clear attribution with Y77.</h1><p class="text-lg 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/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765943183%2Fcms-case-studies%2Fzclupzittu61qfqiwfr9.png&amp;w=3840&amp;q=75"/></div></div><div class="space-y-1"><p class="text-xs font-semibold uppercase tracking-[0.3em] text-slate-500">Carrum Health</p><h2 class="mx-auto max-w-[90%] text-2xl font-semibold leading-tight text-slate-900"><a class="transition hover:text-[#5b42d1]" href="/case-studies/analytics-excellence-for-carrum-health">Analytics Excellence for Carrum Health</a></h2><p class="text-sm font-medium text-slate-500">Healthcare</p></div></div><p class="mt-1 text-sm text-slate-600">GA4 and reporting optimization for a healthcare platform, reducing manual work and giving teams clear visibility into both B2B and B2C user journeys.</p><div class="mt-auto w-full flex items-baseline justify-center gap-4">
1<div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Data Accuracy Improved</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">95%</p></div><div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Manual Reporting Reduced</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">60%</p></div></div><div class="mt-6 w-full"><a href="/case-studies/analytics-excellence-for-carrum-health" class="relative flex flex-col overflow-hidden font-bold transition-all duration-300 inline-flex items-center justify-center isolate bg-white text-black   group/button"><span class="font-bold"><span class="inline-flex items-center gap-2"><span class="relative inline-flex flex-col"><span>Read more</span></span><span class="text-base transition-transform duration-300 group-hover/button:translate-x-1" aria-hidden="true">→</span></span></span></a></div></article><article class="flex h-full flex-col items-center gap-5 rounded-[28px] border border-white/70 bg-linear-to-br from-[#f6f1ff] via-white to-[#f8fbff] p-7 text-center shadow-[0_25px_65px_rgba(15,23,42,0.08)]"><div class="flex flex-col items-center gap-4"><div class="relative h-20 w-32"><div class="absolute inset-0 rounded-3xl bg-white/60 blur-[20px]" aria-hidden="true"></div><div class="relative flex h-full w-full items-center justify-center overflow-hidden rounded-3xl border border-white/80 bg-white"><img alt="Avoya Travel logo" loading="lazy" decoding="async" data-nimg="fill" class="object-contain p-4" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="128px" srcSet="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=16&amp;q=75 16w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=32&amp;q=75 32w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=48&amp;q=75 48w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=64&amp;q=75 64w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=96&amp;q=75 96w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=128&amp;q=75 128w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=256&amp;q=75 256w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=384&amp;q=75 384w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765942214%2Fcms-case-studies%2Flfiasdvq7uyaoux7rqzl.png&amp;w=3840&amp;q=75"/></div></div><div class="space-y-1"><p class="text-xs font-semibold uppercase tracking-[0.3em] text-slate-500">Avoya Travel</p><h2 class="mx-auto max-w-[90%] text-2xl font-semibold leading-tight text-slate-900"><a class="transition hover:text-[#5b42d1]" href="/case-studies/boosting-bookings-with-smarter-data-and-tracking-avoya-travel">Boosting Bookings With Smarter Data and Tracking</a></h2><p class="text-sm font-medium text-slate-500">Travel</p></div></div><p class="mt-1 text-sm text-slate-600">Analytics and tracking optimization for a large travel platform to identify high-intent users, improve visibility, and increase bookings through automated reporting.</p><div class="mt-auto w-full flex items-baseline justify-center gap-4">
1<div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Increase in Bookings</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">73%</p></div><div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Reporting Time Reduced</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">48%</p></div></div><div class="mt-6 w-full"><a href="/case-studies/boosting-bookings-with-smarter-data-and-tracking-avoya-travel" class="relative flex flex-col overflow-hidden font-bold transition-all duration-300 inline-flex items-center justify-center isolate bg-white text-black   group/button"><span class="font-bold"><span class="inline-flex items-center gap-2"><span class="relative inline-flex flex-col"><span>Read more</span></span><span class="text-base transition-transform duration-300 group-hover/button:translate-x-1" aria-hidden="true">→</span></span></span></a></div></article><article class="flex h-full flex-col items-center gap-5 rounded-[28px] border border-white/70 bg-linear-to-br from-[#f6f1ff] via-white to-[#f8fbff] p-7 text-center shadow-[0_25px_65px_rgba(15,23,42,0.08)]"><div class="flex flex-col items-center gap-4"><div class="relative h-20 w-32"><div class="absolute inset-0 rounded-3xl bg-white/60 blur-[20px]" aria-hidden="true"></div><div class="relative flex h-full w-full items-center justify-center overflow-hidden rounded-3xl border border-white/80 bg-white"><img alt="Corpay One logo" loading="lazy" decoding="async" data-nimg="fill" class="object-contain p-4" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="128px" srcSet="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=16&amp;q=75 16w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=32&amp;q=75 32w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=48&amp;q=75 48w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=64&amp;q=75 64w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=96&amp;q=75 96w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=128&amp;q=75 128w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=256&amp;q=75 256w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=384&amp;q=75 384w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765941486%2Fcms-case-studies%2Ffjfyh3daabxflkumioog.png&amp;w=3840&amp;q=75"/></div></div><div class="space-y-1"><p class="text-xs font-semibold uppercase tracking-[0.3em] text-slate-500">Corpay One</p><h2 class="mx-auto max-w-[90%] text-2xl font-semibold leading-tight text-slate-900"><a class="transition hover:text-[#5b42d1]" href="/case-studies/faster-go-to-market-for-corpay-one">
1Faster Go-To-Market for Corpay One</a></h2><p class="text-sm font-medium text-slate-500">Fintech</p></div></div><p class="mt-1 text-sm text-slate-600">Acquisition and positioning optimization for a fintech platform, improving conversion rates and lowering acquisition costs with structured execution.</p><div class="mt-auto w-full flex items-baseline justify-center gap-4"><div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Acquisition Cost Reduced</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">39%</p></div><div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Conversion Rate Increased</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">23%</p></div></div><div class="mt-6 w-full"><a href="/case-studies/faster-go-to-market-for-corpay-one" class="relative flex flex-col overflow-hidden font-bold transition-all duration-300 inline-flex items-center justify-center isolate bg-white text-black   group/button"><span class="font-bold"><span class="inline-flex items-center gap-2"><span class="relative inline-flex flex-col"><span>Read more</span></span><span class="text-base transition-transform duration-300 group-hover/button:translate-x-1" aria-hidden="true">→</span></span></span></a></div></article><article class="flex h-full flex-col items-center gap-5 rounded-[28px] border border-white/70 bg-linear-to-br from-[#f6f1ff] via-white to-[#f8fbff] p-7 text-center shadow-[0_25px_65px_rgba(15,23,42,0.08)]"><div class="flex flex-col items-center gap-4"><div class="relative h-20 w-32"><div class="absolute inset-0 rounded-3xl bg-white/60 blur-[20px]" aria-hidden="true"></div><div class="relative flex h-full w-full items-center justify-center overflow-hidden rounded-3xl border border-white/80 bg-white"><img alt="Cloudstaff logo" loading="lazy" decoding="async" data-nimg="fill" class="object-contain p-4" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="128px" srcSet="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=16&amp;q=75 16w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=32&amp;q=75 32w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=48&amp;q=75 48w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=64&amp;q=75 64w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=96&amp;q=75 96w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=128&amp;q=75 128w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=256&amp;q=75 256w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=384&amp;q=75 384w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765938603%2Fcms-case-studies%2Fbeti19irwerp6t9tujcb.png&amp;w=3840&amp;q=75"/></div></div><div class="space-y-1"><p class="text-xs font-semibold uppercase tracking-[0.3em] text-slate-500">Cloudstaff</p><h2 class="mx-auto max-w-[90%] text-2xl font-semibold leading-tight text-slate-900"><a class="transition hover:text-[#5b42d1]" href="/case-studies/scaling-ppc-and-analytics-for-cloudstaff">Scaling PPC and Analytics for Cloudstaff</a></h2><p class="text-sm font-medium text-slate-500">B2B Services</p></div></div><p class="mt-1 text-sm text-slate-600">PPC and analytics optimization for a global B2B outsourcing company, improving ROAS and building a compliant, scalable analytics foundation.</p><div class="mt-auto w-full flex items-baseline justify-center gap-4">
1<div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">ROAS Increase</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">29%</p></div><div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Keyword Coverage</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">+42%</p></div></div><div class="mt-6 w-full"><a href="/case-studies/scaling-ppc-and-analytics-for-cloudstaff" class="relative flex flex-col overflow-hidden font-bold transition-all duration-300 inline-flex items-center justify-center isolate bg-white text-black   group/button"><span class="font-bold"><span class="inline-flex items-center gap-2"><span class="relative inline-flex flex-col"><span>Read more</span></span><span class="text-base transition-transform duration-300 group-hover/button:translate-x-1" aria-hidden="true">→</span></span></span></a></div></article><article class="flex h-full flex-col items-center gap-5 rounded-[28px] border border-white/70 bg-linear-to-br from-[#f6f1ff] via-white to-[#f8fbff] p-7 text-center shadow-[0_25px_65px_rgba(15,23,42,0.08)]"><div class="flex flex-col items-center gap-4"><div class="relative h-20 w-32"><div class="absolute inset-0 rounded-3xl bg-white/60 blur-[20px]" aria-hidden="true"></div><div class="relative flex h-full w-full items-center justify-center overflow-hidden rounded-3xl border border-white/80 bg-white"><img alt="TODO English logo" loading="lazy" decoding="async" data-nimg="fill" class="object-contain p-4" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="128px" srcSet="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=16&amp;q=75 16w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=32&amp;q=75 32w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=48&amp;q=75 48w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=64&amp;q=75 64w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=96&amp;q=75 96w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=128&amp;q=75 128w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=256&amp;q=75 256w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=384&amp;q=75 384w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1765939181%2Fcms-case-studies%2Fswbswzloswm5qcylmomh.png&amp;w=3840&amp;q=75"/></div></div><div class="space-y-1"><p class="text-xs font-semibold uppercase tracking-[0.3em] text-slate-500">TODO English</p><h2 class="mx-auto max-w-[90%] text-2xl font-semibold leading-tight text-slate-900"><a class="transition hover:text-[#5b42d1]" href="/case-studies/app-growth-strategy-todo-english">App Growth Strategy for TODO English</a></h2><p class="text-sm font-medium text-slate-500">Consumer App</p></div></div><p class="mt-1 text-sm text-slate-600">App growth strategy for a children’s English learning app focused on scaling installs, subscriptions, and revenue across multiple global markets through paid acquisition, app store optimization, and lifecycle marketing.</p><div class="mt-auto w-full flex items-baseline justify-center gap-4">
1<div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">App Downloads</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">1X</p></div><div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Increase in Revenue</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">26%</p></div></div><div class="mt-6 w-full"><a href="/case-studies/app-growth-strategy-todo-english" class="relative flex flex-col overflow-hidden font-bold transition-all duration-300 inline-flex items-center justify-center isolate bg-white text-black   group/button"><span class="font-bold"><span class="inline-flex items-center gap-2"><span class="relative inline-flex flex-col"><span>Read more</span></span><span class="text-base transition-transform duration-300 group-hover/button:translate-x-1" aria-hidden="true">→</span></span></span></a></div></article><article class="flex h-full flex-col items-center gap-5 rounded-[28px] border border-white/70 bg-linear-to-br from-[#f6f1ff] via-white to-[#f8fbff] p-7 text-center shadow-[0_25px_65px_rgba(15,23,42,0.08)]"><div class="flex flex-col items-center gap-4"><div class="relative h-20 w-32"><div class="absolute inset-0 rounded-3xl bg-white/60 blur-[20px]" aria-hidden="true"></div><div class="relative flex h-full w-full items-center justify-center overflow-hidden rounded-3xl border border-white/80 bg-white"><img alt="LR&amp;C logo" loading="lazy" decoding="async" data-nimg="fill" class="object-contain p-4" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="128px" srcSet="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=16&amp;q=75 16w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=32&amp;q=75 32w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=48&amp;q=75 48w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=64&amp;q=75 64w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=96&amp;q=75 96w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=128&amp;q=75 128w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=256&amp;q=75 256w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=384&amp;q=75 384w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1767000323%2Fcms-case-studies%2Flvlzllwdok7j73qfe7ev.webp&amp;w=3840&amp;q=75"/></div></div><div class="space-y-1"><p class="text-xs font-semibold uppercase tracking-[0.3em] text-slate-500">LR&amp;C</p><h2 class="mx-auto max-w-[90%] text-2xl font-semibold leading-tight text-slate-900"><a class="transition hover:text-[#5b42d1]" href="/case-studies/the-house-of-lrc-ga4-gtm-optimization">The House of LR&amp;C - GA4 and GTM Optimization</a></h2><p class="text-sm font-medium text-slate-500">E-Commerce</p></div></div><p class="mt-1 text-sm text-slate-600">The House of LR&amp;C is a luxury eCommerce brand operating a premium online store with growing product demand and revenue scale. As the business expanded, fragmented GA4 and Google Tag Manager implementations led to unreliable event tracking, inconsistent revenue attribution, and limited visibility into customer behavior. Y77 rebuilt the analytics foundation to deliver accurate eCommerce tracking, standardized reporting, and dependable performance insights across the full purchase journey.</p><div class="mt-auto w-full flex items-baseline justify-center gap-4">
1<div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Increase in Data Accuracy</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">14%</p></div><div class="h-fit rounded-2xl border border-white/70 bg-white/80 px-4 py-3 text-sm text-slate-600 shadow-[0_8px_20px_rgba(15,23,42,0.08)]"><p class="text-[0.65rem] font-bold uppercase tracking-[0.25em] text-slate-600">Events Tracked</p><p class="mt-1 text-xl font-bold text-[#5b42d1]">6+</p></div></div><div class="mt-6 w-full"><a href="/case-studies/the-house-of-lrc-ga4-gtm-optimization" class="relative flex flex-col overflow-hidden font-bold transition-all duration-300 inline-flex items-center justify-center isolate bg-white text-black   group/button"><span class="font-bold"><span class="inline-flex items-center gap-2"><span class="relative inline-flex flex-col"><span>Read more</span></span><span class="text-base transition-transform duration-300 group-hover/button:translate-x-1" aria-hidden="true">→</span></span></span></a></div></article><article class="flex h-full flex-col items-center gap-5 rounded-[28px] border border-white/70 bg-linear-to-br from-[#f6f1ff] via-white to-[#f8fbff] p-7 text-center shadow-[0_25px_65px_rgba(15,23,42,0.08)]"><div class="flex flex-col items-center gap-4"><div class="relative h-20 w-32"><div class="absolute inset-0 rounded-3xl bg-white/60 blur-[20px]" aria-hidden="true"></div><div class="relative flex h-full w-full items-center justify-center overflow-hidden rounded-3xl border border-white/80 bg-white"><img alt="Unicentro logo" loading="lazy" decoding="async" data-nimg="fill" class="object-contain p-4" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="128px" srcSet="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=16&amp;q=75 16w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=32&amp;q=75 32w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=48&amp;q=75 48w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=64&amp;q=75 64w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=96&amp;q=75 96w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=128&amp;q=75 128w, 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/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdpdxe1l3i%2Fimage%2Fupload%2Fv1764667444%2Fcms-case-studies%2Fk9wuxe2mdrnximofoxak.png&amp;w=3840&amp;q=75"/></div></div><div class="space-y-1"><p class="text-xs font-semibold uppercase tracking-[0.3em] text-slate-500">Unicentro</p><h2 class="mx-auto max-w-[90%] text-2xl font-semibold leading-tight text-slate-900"><a class="transition hover:text-[#5b42d1]" href="/case-studies/enterprise-grade-ecommerce-tracking-attribution-sales-recovery">Enterprise-Grade eCommerce Tracking, Attribution &amp; Sales Recovery</a></h2><p class="text-sm font-medium text-slate-500">Sales</p></div></div><p class="mt-1 text-sm text-slate-600">UNICENTRO is one of Paraguay’s largest retail chains, operating a powerful eCommerce presence via VTEX Headless CMS. With thousands of SKUs and high daily order volumes, they’re a national leader in fashion, lifestyle, and retail, but their data was breaking down where it mattered most.</p><div class="mt-auto w-full flex items-baseline justify-center gap-4">
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Now we scale with confidence.”\u003c/i\u003e\u003c/div\u003e\u003cdiv\u003e- UNICENTRO Internal Stakeholder\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003eWant These Results?\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003eIf you’re running VTEX, Shopify, Magento, or a Headless CMS and facing:\u003c/div\u003e\u003cdiv\u003eTracking gaps\u003c/div\u003e\u003cdiv\u003eAttribution losses\u003c/div\u003e\u003cdiv\u003eBroken Merchant feeds\u003c/div\u003e\u003cdiv\u003eAds underperformance\u003c/div\u003e\u003cdiv\u003e→ \u003ca href=\"https://calendly.com/ara-y77/30min?month=2025-12\"\u003eLet’s talk.\u003c/a\u003e\u003c/div\u003e15:[\"$\",\"div\",null,{\"className\":\"bg-linear-to-b from-[#f7fbff] via-white to-w
1hite\",\"children\":[[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"{\\\"@context\\\":\\\"https://schema.org\\\",\\\"@type\\\":\\\"CollectionPage\\\",\\\"name\\\":\\\"Analytics \u0026 Attribution Case Studies\\\",\\\"url\\\":\\\"https://www.y77.ai/case-studies\\\",\\\"description\\\":\\\"Analytics and attribution case studies showing how growth teams improved data accuracy, fixed tracking, and scaled performance.\\\",\\\"publisher\\\":{\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"Y77\\\",\\\"url\\\":\\\"https://www.y77.ai\\\",\\\"logo\\\":{\\\"@type\\\":\\\"ImageObject\\\",\\\"url\\\":\\\"https://www.y77.ai/logo.png\\\"},\\\"sameAs\\\":[\\\"https://www.linkedin.com/company/y77\\\",\\\"https://twitter.com/y77_ai\\\"]}}\"}}],[\"$\",\"section\",null,{\"className\":\"relative px-4 pb-6 pt-16 sm:px-6 lg:px-10\",\"children\":[[\"$\",\"div\",null,{\"className\":\"pointer-events-none absolute inset-0 opacity-70 blur-3xl\",\"aria-hidden\":true,\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute left-10 top-0 h-60 w-60 rounded-full bg-[#e0f2ff]\"}],[\"$\",\"div\",null,{\"className\":\"absolute right-0 top-10 h-52 w-52 rounded-full bg-[#ede9fe]\"}]]}],[\"$\",\"div\",null,{\"className\":\"relative\",\"children\":[\"$\",\"div\",null,{\"className\":\"mx-auto flex max-w-5xl flex-col items-center space-y-6 text-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex justify-center\",\"children\":[\"$\",\"$L1d\",null,{\"items\":[{\"label\":\"Home\",\"href\":\"/\"},{\"label\":\"Case studies\"}]}]}],[\"$\",\"div\",null,{\"className\":\"space-y-3 text-center\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"text-4xl font-semibold text-slate-900 sm:text-5xl\",\"children\":\"See how teams unlock clear attribution with Y77.\"}],[\"$\",\"p\",null,{\"className\":\"text-lg font-semibold text-slate-600\",\"children\":\"A curated look at the rebuilds, automations, and measurement programs we have launched recently.\"}]]}]]}]}]]}],[\"$\",\"section\",null,{\"className\":\"mt-4 px-4 pb-20 sm:px-6 lg:px-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"mx-auto w-full max-w-6xl\",\"children\":[\"$\",\"$L1e\",null,{\"items\":[{\"_id\":\"694228878dd511d26a6df2da\",\"title\":\"Analytics Excellence for Carrum Health\",\"summary\":\"GA4 and reporting optimization for a healthcare platform, reducing manual work and giving teams clear visibility into both B2B and B2C user journeys.\",\"category\":{\"client\":\"Carrum Health\",\"location\":\"United States\",\"clientLogo\":\"https://res.cloudinary.com/dpdxe1l3i/image/upload/v1765943183/cms-case-studies/zclupzittu61qfqiwfr9.png\",\"industry\":\"Healthcare\"},\"note\":{\"text\":\"Carrum Health partnered with Y77 to rebuild its analytics foundation using GA4. The new setup unified tracking across teams, improved data accuracy, and replaced manual reporting with real time dashboards that supported faster and more confident decision making.\",\"metrics\":[{\"label\":\"Data Accuracy Improved\",\"value\":\"95%\"},{\"label\":\"Manual Reporting Reduced\",\"value\":\"60%\"}]},\"outcomes\":[{\"label\":\"Improved Data Accuracy\",\"icon\":\"BarChart3\"},{\"label\":\"Faster Reporting\",\"icon\":\"LineChart\"},{\"label\":\"Clear B2B and B2C User Tracking\",\"icon\":\"Users\"},{\"label\":\"Reduced Manual Work\",\"icon\":\"TrendingUp\"}],\"content\":[{\"id\":\"223e788e-0bed-45fc-b026-0b895de57c12\",\"type\":\"text\",\"value\":\"\u003ch2\u003eProject Summary\u003c/h2\u003e\u003ch2\u003eClient Overview:\\n\u003c/h2\u003e\u003cdiv\u003eCarrum Health needed to set up efficient data tracking with Google Analytics 4 to monitor user engagement and gather crucial data for their healthcare solution. The challenge was consolidating the requirements of various teams and establishing a streamlined data collection and analysis process to support their goals.\u003c/div\u003e\",\"align\":\"center\"},{\"id\":\"09b940d8-2112-4247-b034-c7c813bfc967\",\"type\":\"text\",\"value\":\"\u003ch2\u003eChallenges\\r\u003c/h2\u003e\u003cdiv\u003eThe client faced fragmented tracking and lacked a centralized view of B2B and B2C user behavior. Different teams required different data views, making alignment difficult and slowing down decision-making.\u003c/div\u003e\",\"align\":\"center\"},{\"id\":\"e16cef50-819a-41e0-9041-5c2bab0abb21\",\"type\":\"text\",\"value\":\"\u003ch2\u003eKe
1y Takeaways\\r\u003c/h2\u003e\u003cdiv\u003eY77 implemented a full Google Analytics 4 setup with customized data streams and dashboards, tailored to Carrum Health’s multi-audience model. The team worked closely with marketing, analytics, and acquisition teams to align goals and streamline tracking across subdomains. GA4 features like path exploration and advanced segmentation were used to uncover user journeys and clarify channel performance.\u003c/div\u003e\",\"align\":\"center\"}],\"slug\":\"analytics-excellence-for-carrum-health\",\"seo\":{\"metaTitle\":\"Analytics Excellence for Carrum Health | Y77 Case Study\",\"metaDescription\":\"See how Y77 helped Carrum Health improve analytics accuracy to 95% and reduce manual reporting by 60% using GA4 and real time dashboards.\",\"metaKeywords\":\"healthcare analytics, ga4 setup, analytics dashboards, data accuracy improvement, b2b b2c tracking, reporting automation, healthcare marketing analytics\",\"canonicalUrl\":\"https://y77.ai/case-studies/analytics-excellence-for-carrum-health\",\"ogTitle\":\"Analytics Excellence for Carrum Health | Y77 Case Study\",\"ogDescription\":\"See how Y77 helped Carrum Health improve analytics accuracy to 95% and reduce manual reporting by 60% using GA4 and real time dashboards.\",\"ogImage\":\"https://res.cloudinary.com/dpdxe1l3i/image/upload/v1766425220/cms-seo-og/fordubid1srmghxnxibj.jpg\",\"ogType\":\"article\",\"ogUrl\":\"https://y77.ai/case-studies/analytics-excellence-for-carrum-health\",\"twitterTitle\":\"Analytics Excellence for Carrum Health | Y77 Case Study\",\"twitterDescription\":\"See how Y77 helped Carrum Health improve analytics accuracy to 95% and reduce manual reporting by 60% using GA4 and real time dashboards.\",\"twitterImage\":\"https://res.cloudinary.com/dpdxe1l3i/image/upload/v1766425203/cms-seo-twitter/m8i5lba6ohapobggwknl.jpg\",\"twitterCardType\":\"summary_large_image\",\"schemaMarkup\":{\"title\":\"Y77 AI\"}},\"status\":\"published\",\"deleted\":false,\"createdAt\":\"2025-12-17T03:50:31.013Z\",\"updatedAt\":\"2025-12-29T17:01:46.611Z\"},{\"_id\":\"694223cf74065a094c09a19b\",\"title\":\"Boosting Bookings With Smarter Data and Tracking\",\"summary\":\"Analytics and tracking optimization for a large travel platform to identify high-intent users, improve visibility, and increase bookings through automated reporting.\",\"category\":{\"client\":\"Avoya Travel\",\"location\":\"United States\",\"clientWebsite\":\"https://www.avoyatravel.com/\",\"clientLogo\":\"https://res.cloudinary.com/dpdxe1l3i/image/upload/v1765942214/cms-case-studies/lfiasdvq7uyaoux7rqzl.png\",\"industry\":\"Travel\"},\"note\":{\"text\":\"Avoya Travel partnered with Y77 to improve user level tracking and reporting accuracy. By identifying high intent users and aligning GA4 data with ad platforms, the team gained clearer insights, faster reporting, and stronger campaign performance.\",\"metrics\":[{\"label\":\"Increase in Bookings\",\"value\":\"73%\"},{\"label\":\"Reporting Time Reduced\",\"value\":\"48%\"}]},\"outcomes\":[{\"label\":\"Increase in Bookings\",\"icon\":\"TrendingUp\"},{\"label\":\"Improved User Engagement\",\"icon\":\"Users\"},{\"label\":\"Faster Reporting and Insights\",\"icon\":\"LineChart\"},{\"label\":\"Accurate Cross Platform Analytics\",\"icon\":\"BarChart3\"}],\"content\":[{\"id\":\"7c720279-1138-439d-a586-1a4418aba978\",\"type\":\"text\",\"value\":\"\u003ch1\u003eProjects Summary\\n\u003c/h1\u003e\u003ch2\u003eClient Overview:\\n\u003c/h2\u003e\u003cdiv\u003eAvoya Travel, a leading online travel platform, needed to understand high-intent user behavior better and simplify performance reporting. The Y77 team built a custom tracking system to identify users who spent more than 160 seconds on the platform, helping Avoya Travel segment and retarget these visitors more accurately. In parallel, the team improved Google Analytics 4 configurations and created automated dashboards that reduced manual reporting efforts and closed the data gap between GA4 and ad platforms.\\n\u003c/div\u003e\u003cdiv\u003e\\n\u003c/div\u003e\",\"align\":\"center\"},{\"id\":\"eb561d3f-ab9c-412c-8caf-21090a2f1b48\",\"type\":\"text\",\"value\":\"\u003ch2\u003eChallenges\\n\u003c/h2\u003e\u003cdiv\u003eThe Avoya team needed to differentiate high-intent users, particularly those spending over 160 seconds on-site, from casual visitors. They also faced difficulties comparing Google Analytics 4 data with ad platform metrics, which created inconsistencies in reporting and reduced campaign clarity.\u003c/div\u003e\u003cdiv\u003e\\n\u003c/div\u003e\",\"align\":\"center\"},{\"id\":\"9ad643fa-40bf-4582-af04-78b3c27c6d4f\",\"type\":\"text\",\"value\":\"\u003ch2\u003eKe
1y Takeaways\\n\u003c/h2\u003e\u003cdiv\u003eY77 developed a custom session tracking method to identify high-engagement users. This was paired with an updated GA4 structure and tailored dashboards to help the marketing team align platform data with ad performance. The improvements supported better retargeting and clearer performance insights.\u003c/div\u003e\u003cdiv\u003e\\n\u003c/div\u003e\",\"align\":\"center\"}],\"slug\":\"boosting-bookings-with-smarter-data-and-tracking-avoya-travel\",\"seo\":{\"metaTitle\":\"Boosting Bookings with Smarter Data and Tracking | Avoya Travel Case Study\",\"metaDescription\":\"See how Y77 helped Avoya Travel increase bookings and improve reporting speed by implementing clearer GA4 tracking and automated dashboards.\",\"metaKeywords\":\"travel analytics, ga4 tracking, booking optimization, user engagement tracking, reporting automation, campaign analytics, travel marketing analytics\",\"canonicalUrl\":\"https://y77.ai/case-studies/boosting-bookings-with-smarter-data-and-tracking-avoya-travel\",\"ogTitle\":\"Boosting Bookings with Smarter Data and Tracking | Avoya Travel Case Study\",\"ogDescription\":\"See how Y77 helped Avoya Travel increase bookings and improve reporting speed by implementing clearer GA4 tracking and automated dashboards.\",\"ogType\":\"article\",\"twitterCardType\":\"summary_large_image\"},\"status\":\"published\",\"deleted\":false,\"createdAt\":\"2025-12-17T03:30:23.012Z\",\"updatedAt\":\"2025-12-24T16:48:16.256Z\"},{\"_id\":\"694220c9ee3b6d9530274c07\",\"title\":\"Faster Go-To-Market for Corpay One\",\"summary\":\"Acquisition and positioning optimization for a fintech platform, improving conversion rates and lowering acquisition costs with structured execution.\",\"category\":{\"client\":\"Corpay One\",\"location\":\"United States\",\"clientWebsite\":\"https://www.corpay.com/\",\"clientLogo\":\"https://res.cloudinary.com/dpdxe1l3i/image/upload/v1765941486/cms-case-studies/fjfyh3daabxflkumioog.png\",\"industry\":\"Fintech\"},\"note\":{\"text\":\"Corpay One partnered with Y77 to build a structured go to market strategy covering positioning, messaging, and acquisition. The engagement helped reduce acquisition costs, improve conversion rates, and give the internal team a clear roadmap for launch and growth.\",\"metrics\":[{\"label\":\"Acquisition Cost Reduced\",\"value\":\"39%\"},{\"label\":\"Conversion Rate Increased\",\"value\":\"23%\"}]},\"outcomes\":[{\"label\":\"Lower Acquisition Costs\",\"icon\":\"Target\"},{\"label\":\"Higher Conversion Rates\",\"icon\":\"TrendingUp\"},{\"label\":\"Clear Go to Market Positioning\",\"icon\":\"Megaphone\"},{\"label\":\"Faster Campaign Execution\",\"icon\":\"LineChart\"}],\"content\":[{\"id\":\"b8417b98-d2f1-469d-9121-a6659e08a7b8\",\"type\":\"text\",\"value\":\"\u003ch1\u003eProjects Summary\\r\u003c/h1\u003e\u003ch2\u003eClient Overview:\\r\u003c/h2\u003e\u003cdiv\u003e\\r\u003c/div\u003e\u003cdiv\u003eCorpay One is a finance automation platform designed to help businesses streamline their accounts payable processes. As an early-stage SaaS company in the fintech space, Corpay One was preparing for market expansion but lacked a structured go-to-market (GTM) strategy to guide growth and customer acquisition.\\r\u003c/div\u003e\u003cdiv\u003e\\r\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\",\"align\":\"center\"},{\"id\":\"ae171a8d-b84a-4e30-a29c-2e3f17affc37\",\"type\":\"text\",\"value\":\"\u003ch2\u003eChallenges\\n\u003c/h2\u003e\u003cdiv\u003eWithout a defined GTM strategy, Corpay One faced uncertainty in market positioning, targeting, and messaging. The absence of clear workflows and marketing systems created delays in campaign execution and limited the team’s ability to scale outreach efforts effectively.\u003c/div\u003e\",\"align\":\"center\"},{\"id\":\"1497f30b-d7d1-402e-adee-2031eddfaeae\",\"type\":\"text\",\"value\":\"\u003ch2\u003eKey Takeaways\\n\u003c/h2\u003e\u003cdiv\u003eY77 partnered with Corpay One to craft a tailored GTM strategy built around customer segmentation, market research, and structured campaign planning. In parallel, our team implemented systems to support faster rollout of marketing initiatives. This ensured a smoother entry into the market, reduced acquisition costs, and helped Corpay One attract and convert the right audience from day one.\u003c/div\u003e\",\"align\":\"center\"}],\"slug\":\"faster-go-to-market-for-corpay-one\",\"seo\":{\"metaTitle\":\"Go to Market Acceleration for Corpay One | Y77 Case Study\",\"metaDescription\":\"Learn how Y77 helped Corpay One launch with a clear go to market strategy, lower acquisition costs, and improved conversion rates.\",\"metaKeywords\":\"go to market strategy, fintech marketing, acquisition optimization, conversion rate optimization, paid acquisition strategy, product launch strategy, growth marketing fintech\",\"canonicalUrl\":\"https://y77.ai/case-studies/go-to-market-acceleration-corpay-one\",\"ogTitle\":\"https://y77.ai/case-studies/go-to-market-acceleration-corpay-one\",\"ogDescription\":\"Learn how Y77 helped Corpay One launch with a clear go to market strategy, lower acquisition costs, and improved conversion rates.\",\"ogType\":\"article\",\"ogUrl\":\"https://y77.ai/case-studies/go-to-market-acceleration-corpay-one\",\"twitterCardType\":\"summary_large_image\"},\"status\":\"published\",\"deleted\":false,\"createdAt\":\"2025-12-17T03:17:29.802Z\",\"updatedAt\":\"2025-12-24T16:49:40.269Z\"},{\"_id\":\"69416d2df89ca80991f08bd6\",\"title\":\"Scaling PPC and Analytics for Cloudstaff\",\"summary\":\"PPC and analytics optimization for a global B2B outsourcing company, improving ROAS and building a compliant, scalable analytics foundation.\",\"category\":{\"client\":\"Cloudstaff\",\"location\":\"United States\",\"clientLogo\":\"https://res.cloudinary.com/dpdxe1l3i/image/upload/v1765938603/cms-case-studies/beti19irwerp6t9tujcb.png\",\"industry\":\"B2B Services\"},\"note\":{\"text\":\"Improved paid media performance and data reliability by restructuring PPC campaigns and rebuilding the analytics foundation. Y77 helped Cloudstaff scale Google and Meta Ads with better keyword coverage, compliant tracking, and clearer attribution across global markets.\",\"metrics\":[{\"label\":\"ROAS Increase\",\"value\":\"29%\"},{\"label\":\"Keyword Coverage\",\"value\":\"+42%\"}]},\"outcomes\":[{\"label\":\"Increase in ROAS\",\"icon\":\"Target\"},{\"label\":\"Reduction in Data Processing Time\",\"icon\":\"LineChart\"},{\"label\":\"Improvement in Remarketing Efficiency\",\"icon\":\"MousePointerClick\"},{\"label\":\"Complete Analytics Setup\",\"icon\":\"BarChart3\"}],\"content\":[{\"id\":\"5dd11e5f-1590-401d-811c-5b205d25e6f4\",\"type\":\"text\",\"value\":\"\u003ch1\u003e\u003cb\u003eProject Summary\u003c/b\u003e\u003c/h1\u003e\u003ch2\u003e\u003cb\u003eClient Overview:\u003c/b\u003e\u003c/h2\u003e\u003cdiv\u003eCloudstaff is a global outsourcing company providing scalable remote staffing solutions for businesses across technology, e-commerce, and finance. 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1003c/div\u003e\u003cdiv\u003eAs the app expanded globally, TODO English partnered with Y77 to design a scalable growth strategy covering user acquisition, retention, and app store visibility.\u003c/div\u003e\",\"align\":\"center\"},{\"id\":\"eb5ed52e-4bf5-46e6-9ff0-b5402f14a758\",\"type\":\"text\",\"value\":\"\u003ch2\u003e\u003cb\u003eChallenges\u003c/b\u003e\u003c/h2\u003e\u003cdiv\u003eThe primary challenge was building a reliable and repeatable growth engine for paid user acquisition across multiple countries. 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