https://zevari.ai/assets/qualified-conversation-Xmi6EKIq.js

1import{L as e,t}from"./jsx-runtime-DQ2OgUQx.js";import{_ as n,b as r,d as i,f as a,g as o,i as s,l as c,m as l,r as u,s as d,t as f,v as p,y as m}from"./chrome-DDkPQkxh.js";var h=t(),g=`https://zevari.ai/qualified-conversation`,_=`What Is a Qualified Conversation? Zevari's Definition (v1)`,v=`Zevari's public, versioned definition of a qualified conversation: the four conditions, what is excluded, and why it is not the same as a booked meeting. Rule v1, ratified July 2026.`,y=`A qualified conversation is a thread with someone outside your company who, after outreach Zevari sent on your behalf, replied with genuine interest in what you offer and kept talking. Four conditions must all hold: Zevari caused it, they responded substantively, they are plausibly a buyer, and the exchange went beyond a single dismissal. It is not a booked meeting and not every reply. The rule is versioned as v1, ratified 23 July 2026.`,b=`A thread with someone outside your company who, after outreach Zevari sent on your behalf, replied with genuine interest in what you offer and kept talking.`,x=[{title:`Zevari caused it.`,text:`A specific Zevari-sent touch is traced as the cause. Conversations we cannot trace to a touch are reported separately and are never merged into the headline number.`,example:`A prospect replies to the connection note Zevari sent on Tuesday. That qualifies on this condition. The same person messaging you after meeting you at a conference does not.`},{title:`They responded substantively.`,text:`At least one of their replies expresses real business interest. Someone pitching you does not count, however enthusiastic.`,example:`"We are looking at this for Q4, how does it handle multiple seats?" counts. "Love what you are doing, want to see our lead-gen service?" does not.`},{title:`They are plausibly a buyer.`,text:`They fit your stated ideal customer profile, or there is enough evidence to believe they might. Someone assessed as a clear non-fit is excluded outright and cannot be reinstated by any other signal.`,example:`A head of sales at a 40-person software company you sell to counts. If you do not sell to students, a student asking for career advice does not, however long the thread runs.`},{title:`It is a conversation, not a bounce.`,text:`Either they replied at least twice, or their single reply contained an explicit forward-looking ask.`,example:`"Thanks, not right now" is a reply. It is not a qualified conversation, and counting it would inflate the number. "Can you send me pricing?" in a single reply counts.`}],S=[{what:`Someone pitching you`,why:`They are selling; the direction is inverted`},{what:`Support or troubleshooting`,why:`An existing relationship being serviced, not new buying intent`},{what:`Lead-magnet requests`,why:`They want the free asset, not the offering. Tracked as its own metric, never folded in`},{what:`Auto-replies and out-of-office`,why:`Not a human response`},{what:`Recruiters, vendors, students, job seekers outside your ideal customer`,why:`Excluded for fit, not for the persona. If you sell to recruiters or students, they can qualify like anyone else`},{what:`Internal colleagues`,why:`Not a buyer`},{what:`Warm engagement without intent`,why:`"Great post!" is not a buying conversation`},{what:`Pre-existing relationships`,why:`Zevari did not create it`}],C=[{title:`Not a booked meeting.`,text:`A qualified conversation may become one. Zevari does not report them as the same thing and does not use the terms interchangeably.`},{title:`Not every reply.`,text:`Replies are counted separately.`},{title:`Not a guarantee of revenue.`,text:`It is an early-funnel outcome measure.`},{title:`Not retroactive.`,text:`Thresholds are versioned. Changing one mints v2; historical verdicts are never recomputed in place, so a threshold change can never silently improve a past number.`}],w=[{"@context":`https://schema.org`,"@type":`WebPage`,name:_,url:g,description:v,publisher:{"@id":`https://zevari.ai/#organization`},mainEntity:{"@type":`DefinedTerm`,name:`Qualified conversation`,termCode:`qualified_conversation_v1`,description:b,url:g,inDefinedTermSet:`https://zevari.ai/glossary`}},{"@context":`https://schema.org`,"@type":`BreadcrumbList`,itemListElement:[{"@type":`ListItem`,position:1,name:`Home`,item:`https://zevari.ai/`},{"@type":`ListItem`,position:2,name:`Qualified conversation`,item:g}]}];function T(){return l({title:_,description:v,canonical:g,ogAlt:`What Zevari counts as a qualified conversation`})}var E=e(function(){return(0,h.jsxs)(`div`,{className:`marketing-page min-h-[100dvh] bg-brand-paper text-brand-ink`,children:[w.map((e,t)=>(0,h.jsx)(`script`,{type:`application/ld+json`,dangerouslySetInnerHTML:{__html:JSON.stringify(e)}},t)),(0,h.jsx)(s,{live:!0}),(0,h.jsxs)(`main`,{id:`main-content`,children:[(0,h.jsxs)(`section`,{className:`relative overflow-hidden pb-16 pt-32 sm:pt-36`,children:[(0,h.jsx)(`div`,{className:`marketing-halo`,"aria-hidden":`true`}),(0,h.jsxs)(`div`,{className:`relative mx-auto max-w-3xl px-5 sm:px-8`,children:[(0,h.jsxs)(`nav`,{"aria-label":`Breadcrumb`,className:`text-xs text-brand-ink-muted`,children:[(0,h.jsx)(`a`,{href:`/`,className:d,children:`Home`}),(0,h.jsx)(`span`,{className:`px-2`,children:`/`}),(0,h.jsx)(`span`,{className:`text-brand-ink`,children:`Qualified conversation`})]}),(0,h.jsx)(`p`,{className:`${c} mt-6`,children:`Definition · rule v1`}),(0,h.jsx)(`h1`,{className:`mt-4 text-balance font-editorial text-5xl leading-[0.94] tracking-[-0.045em] text-brand-ink sm:text-6xl`,children:`What Zevari counts as a qualified conversation`}),(0,h.jsx)(`p`,{className:`mt-6 text-pretty text-lg leading-8 text-brand-ink-muted`,children:y}),(0,h.jsxs)(`dl`,{className:`mt-8 grid gap-x-8 gap-y-2 text-sm text-brand-ink-muted sm:grid-cols-3`,children:[(0,h.jsxs)(`div`,{children:[(0,h.jsx)(`dt`,{className:`font-semibold text-brand-ink`,children:`Rule ratified`}),(0,h.jsx)(`dd`,{children:`23 July 2026`})]}),(0,h.jsxs)(`div`,{children:[(0,h.jsx)(`dt`,{className:`font-semibold text-brand-ink`,children:`Thresholds locked`}),(0,h.jsx)(`dd`,{children:`29 July 2026`})]}),(0,h.jsxs)(`div`,{children:[(0,h.jsx)(`dt`,{className:`font-semibold text-brand-ink`,children:`Page updated`}),(0,h.jsx)(`dd`,{children:`16 September 2026`})]})]}),(0,h.jsx)(`p`,{className:`mt-4 text-sm text-brand-ink-muted`,children:`Maintained by the Zevari product team. 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1),(0,h.jsx)(`tbody`,{className:`divide-y divide-brand-line`,children:S.map(e=>(0,h.jsxs)(`tr`,{children:[(0,h.jsx)(`th`,{scope:`row`,className:`px-5 py-3 align-top font-semibold text-brand-ink`,children:e.what}),(0,h.jsx)(`td`,{className:`px-5 py-3 align-top leading-6 text-brand-ink-muted`,children:e.why})]},e.what))})]})})]})}),(0,h.jsx)(`section`,{"aria-labelledby":`not-heading`,className:`border-y border-brand-line bg-brand-surface py-16 lg:py-24`,children:(0,h.jsxs)(`div`,{className:`mx-auto max-w-3xl px-5 sm:px-8`,children:[(0,h.jsx)(`p`,{className:c,children:`Boundaries`}),(0,h.jsx)(`h2`,{id:`not-heading`,className:i,children:`What a qualified conversation is not.`}),(0,h.jsx)(`dl`,{className:`mt-8 space-y-6`,children:C.map(e=>(0,h.jsxs)(`div`,{children:[(0,h.jsx)(`dt`,{className:`text-lg font-semibold text-brand-ink`,children:e.title}),(0,h.jsx)(`dd`,{className:`mt-1 text-base leading-7 text-brand-ink-muted`,children:e.text})]},e.title))})]})}),(0,h.jsx)(`section`,{"aria-labelledby":`measured-heading`,className:`py-16 lg:py-24`,children:(0,h.jsxs)(`div`,{className:`mx-auto max-w-3xl space-y-6 px-5 text-base leading-7 text-brand-ink-muted sm:px-8`,children:[(0,h.jsx)(`p`,{className:c,children:`Method`}),(0,h.jsx)(`h2`,{id:`measured-heading`,className:i,children:`How it is measured.`}),(0,h.jsx)(`p`,{children:`Each conversation is traced back to the Zevari-sent touch that caused it. When a conversation cannot be traced to a touch, it goes into a separate, labelled bucket that you can see. It is never counted in the headline number and never quietly discarded.`}),(0,h.jsx)(`p`,{children:`The Reply Qualifier specialist assesses each reply against the four conditions and stamps the verdict with the rule version that produced it. You do not have to reply for a conversation to be assessed.`}),(0,h.jsx)(`h3`,{className:`pt-4 text-lg font-semibold text-brand-ink`,children:`Versioning and change policy`}),(0,h.jsx)(`p`,{children:`The thresholds behind the rule are fixed for each version. Changing any of them mints a new version rather than editing the current one, and verdicts already recorded keep the version they were made under. A past number can therefore never improve because a threshold moved. Every figure Zevari publishes that uses this metric names the rule version it was counted under.`}),(0,h.jsx)(`div`,{className:`overflow-x-auto rounded-xl border border-brand-line`,children:(0,h.jsxs)(`table`,{className:`w-full min-w-[480px] text-left text-sm`,children:[(0,h.jsx)(`thead`,{className:`border-b border-brand-line bg-brand-surface text-xs uppercase tracking-[0.14em] text-brand-ink-muted`,children:(0,h.jsxs)(`tr`,{children:[(0,h.jsx)(`th`,{scope:`col`,className:`px-5 py-3 font-semibold`,children:`Version`}),(0,h.jsx)(`th`,{scope:`col`,className:`px-5 py-3 font-semibold`,children:`Status`}),(0,h.jsx)(`th`,{scope:`col`,className:`px-5 py-3 font-semibold`,children:`Ratified`}),(0,h.jsx)(`th`,{scope:`col`,className:`px-5 py-3 font-semibold`,children:`Thresholds locked`})]})}),(0,h.jsx)(`tbody`,{children:(0,h.jsxs)(`tr`,{children:[(0,h.jsx)(`td`,{className:`px-5 py-3 font-mono text-xs text-brand-ink`,children:`qualified_conversation_v1`}),(0,h.jsx)(`td`,{className:`px-5 py-3`,children:`Current`}),(0,h.jsx)(`td`,{className:`px-5 py-3`,children:`23 July 2026`}),(0,h.jsx)(`td`,{className:`px-5 py-3`,children:`29 July 2026`})]})})]})})]})}),(0,h.jsx)(`section`,{"aria-labelledby":`limitations-heading`,className:`border-y border-brand-line bg-brand-surface py-16 lg:py-24`,children:(0,h.jsxs)(`div`,{className:`mx-auto max-w-3xl px-5 sm:px-8`,children:[(0,h.jsx)(`p`,{className:c,children:`Limitations`}),(0,h.jsx)(`h2`,{id:`limitations-heading`,className:i,children:`What this definition cannot do.`}),(0,h.jsxs)(`ul`,{className:`mt-8 list-disc space-y-3 pl-5 text-base leading-7 text-brand-ink-muted`,children:[(0,h.jsx)(`li`,{children:`Attribution coverage is imperfect. Some real conversations cannot be traced to a touch; they are shown in their own bucket rather than counted or thrown away.`}),(0,h.jsx)(`li`,{children:`Fit with your ideal customer is an assessment, not a fact. The public wording of condition 3 is deliberately less detailed than the internal scoring bands.`}),(0,h.jsx)(`li`,{children:`The public definition is faithful to the internal rule but not complete: some implementation boundaries, such as how many re

1cent messages are evaluated, are kept internal because they change with tuning.`}),(0,h.jsx)(`li`,{children:`It measures an early-funnel outcome. It does not measure revenue, pipeline value, or meetings.`})]})]})}),(0,h.jsx)(`section`,{"aria-labelledby":`next-heading`,className:`py-16 lg:py-24`,children:(0,h.jsxs)(`div`,{className:`mx-auto max-w-3xl px-5 sm:px-8`,children:[(0,h.jsx)(`p`,{className:c,children:`Next step`}),(0,h.jsx)(`h2`,{id:`next-heading`,className:i,children:`See the team that counts them.`}),(0,h.jsx)(`p`,{className:`mt-5 text-base leading-7 text-brand-ink-muted`,children:`Zevari is a full outbound department for LinkedIn and email. Six specialists take a prospect to a qualified conversation, and sends wait for your approval by default. $87 a month, or $497 a year (save 52%).`}),(0,h.jsxs)(`div`,{className:`mt-8 flex flex-col gap-3 sm:flex-row`,children:[(0,h.jsxs)(`a`,{href:r,className:n,children:[`Build my AI team`,(0,h.jsx)(f,{className:`h-4 w-4`})]}),(0,h.jsx)(`a`,{href:o,className:m,children:`Pricing`})]}),(0,h.jsxs)(`div`,{className:`mt-8 flex flex-wrap gap-x-6 gap-y-3`,children:[(0,h.jsxs)(`a`,{href:`/ai-sdr`,className:a,children:[`What is an AI SDR`,(0,h.jsx)(f,{className:`h-4 w-4`})]}),(0,h.jsxs)(`a`,{href:p,className:a,children:[`Safety`,(0,h.jsx)(f,{className:`h-4 w-4`})]}),(0,h.jsxs)(`a`,{href:`/glossary`,className:a,children:[`Glossary`,(0,h.jsx)(f,{className:`h-4 w-4`})]})]})]})})]}),(0,h.jsx)(u,{live:!0})]})});export{E as default,T as meta};