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1=e,n=(null==t?void 0:t.title)||"Blog Post";return(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("section",{className:"blog-area pt-120 pb-80",children:(0,s.jsx)("div",{className:"container",children:(0,s.jsxs)("div",{className:"row",children:[(0,s.jsx)("div",{className:"col-lg-8",children:(0,s.jsxs)("article",{className:"postbox post format-image mb-40",children:[(null==t?void 0:t.logoUrl)?(0,s.jsx)("a",{href:t.logoUrl,target:"_blank",rel:"noopener noreferrer",children:(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}})}):(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}}),(0,s.jsx)("div",{className:"postbox__text bg-none",children:(0,s.jsxs)("div",{className:"post-text",children:[(0,s.jsx)("h4",{className:"mb-10",style:{textAlign:"left"},children:null==t?void 0:t.sm_des}),(0,s.jsxs)("p",{children:["Great Day Improvements is a national leader in home remodeling and exterior renovation, managing multiple brands across the U.S. The company's digital marketing operations are led by"," ",(0,s.jsx)("b",{children:"Chris Jarvis, Vice President of Enterprise Digital Marketing"}),", who oversees technology adoption and lead generation strategies for the enterprise portfolio — including Universal Windows Direct, Bath Authority, Your Home Improvement Company, and K-Designers."]}),(0,s.jsx)("h5",{className:"mt-40",children:"The Challenge: After-Hours Leads and Manual Scheduling Bottlenecks"}),(0,s.jsxs)("p",{children:["Before HeavySet, Great Day relied on internally built tools to capture and schedule appointments. These systems lacked modern automation features like"," ",(0,s.jsx)("b",{children:"SMS messaging, CRM integration, and real-time scheduling validation"}),", creating friction for both leads and staff."]}),(0,s.jsx)("p",{children:'"We had a self-developed booking tool that worked functionally, but it was missing a lot of the bells and whistles I wanted — text messaging, email, validation, and deeper CRM integration," Chris Jarvis explains.'}),(0,s.jsx)("p",{children:"As a result, call center teams struggled to engage leads efficiently and often depended on manual follow-up during limited operating hours — leading to missed opportunities and slower booking cycles."}),(0,s.jsx)("h5",{className:"mt-40",children:"The Solution: HeavySet's 24/7 Lead Capture and Scheduling Platform"}),(0,s.jsx)("p",{children:"After seeing HeavySet in action, Chris immediately recognized its potential."}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"When my manager came back from a conference and showed me HeavySet, I thought — if I could build an online booking tool myself, this is exactly how I'd build it."}),(0,s.jsx)("footer",{children:"— Chris Jarvis, VP of Enterprise Digital Marketing, Great Day Improvements"})]}),(0,s.jsxs)("p",{children:["HeavySet's ",(0,s.jsx)("b",{children:"CRM-integrated booking"})," and ",(0,s.jsx)("b",{children:"AI-powered SMS automation"})," provided Great Day with the tools to:"]}),(0,s.jsx)("ul",{style:{listStyle:"none",paddingLeft:"1.5rem",marginLeft:0},children:["Instantly capture and schedule leads in real time","Integrate seamlessly with their CRM systems (Lead Perfection and i360)","Automate appointment reminders and follow-ups via text","Enable call centers to mass text and email leads directly, filling their own calendars without delay","Extend after-hours coverage for leads generated overnight or from events"].map(e=>(0,s.jsxs)("li",{style:{display:"flex",gap:"0.5rem",alignItems:"flex-start",margin:"0.25rem 0"},children:[(0,s.jsx)("span",{"aria-hidden":"true",style:{lineHeight:1.2},children:"•"}),(0,s.jsx)("span",{children:e})]},e))}),(0,s.jsx)("h5",{className:"mt-40",children:"Implementation Across Multiple Brands"}),(0,s.jsx)("p",{children:"Due to its immediate success, HeavySet was quickly deployed across several Great Day brands:"}),(0,s.jsx)("ul",{style:{listStyle:"none",paddingLeft:"1.5rem",marginLeft:0},children:[(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("b",{children:"Universal Windows Direct"})}),(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("b",{children:"Bath Authority"})}),(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("b",{children:"Your Home Improvement Company"})}),(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("b",{children:"K-Designers"})}),(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("i",{children:"A fifth brand implementation is underway"})})].map((e,t)=>(0,s.jsxs)("li",{style:{display:"flex",gap:"0.5rem",alignItems:"flex-start",margin:"0.25rem 0"},children:[(0,s.jsx)("span",{"aria-hidden":"true",style:{lineHeight:1.2},children:"•"}),(0,s.jsx)("span",{children:e})]},t))}),(0,s.jsx)("p",{children:"This enterprise-wide rollout has helped Great Day unify its appointment scheduling and lead capture strategy under one eff

1icient, scalable platform."}),(0,s.jsx)("h5",{className:"mt-40",children:"The Results: 41% Increase in Appointments and Faster Conversions"}),(0,s.jsxs)("p",{children:["Chris shared that after implementing HeavySet and SMS automation across key brand: “We saw a"," ",(0,s.jsx)("b",{children:"41% increase in appointment rates"})," compared to before HeavySet. All of that was driven through HeavySet — it was the engine behind the automation.”"]}),(0,s.jsx)("p",{children:"These results were achieved over a six-month period and confirmed through dashboard tracking and SMS link attribution inside HeavySet."}),(0,s.jsx)("p",{children:"Additional outcomes include:"}),(0,s.jsx)("ul",{style:{listStyle:"none",paddingLeft:"1.5rem",marginLeft:0},children:[(0,s.jsxs)(s.Fragment,{children:["Improved ",(0,s.jsx)("b",{children:"speed-to-lead conversion"})," and booking efficiency"]}),(0,s.jsx)(s.Fragment,{children:"Reduced reliance on manual follow-ups"}),(0,s.jsxs)(s.Fragment,{children:["Higher ",(0,s.jsx)("b",{children:"team productivity"})," and appointment completion rates"]})].map((e,t)=>(0,s.jsxs)("li",{style:{display:"flex",gap:"0.5rem",alignItems:"flex-start",margin:"0.25rem 0"},children:[(0,s.jsx)("span",{"aria-hidden":"true",style:{lineHeight:1.2},children:"•"}),(0,s.jsx)("span",{children:e})]},t))}),(0,s.jsx)("h5",{className:"mt-40",children:"Seamless Integration and Ongoing Support"}),(0,s.jsx)("p",{children:"Great Day operates across multiple CRM platforms, but integration was fast and painless. \"Integration-wise, it's super easy. Ron [HeavySet founder] is very responsive — he worked with us to make sure every brand's unique CRM setup worked perfectly. He's extremely solution-oriented,\" Chris says."}),(0,s.jsx)("p",{children:"Chris praised HeavySet's adaptability — from custom CRM configurations to event-based lead capture and call center integrations that allow scheduling without direct CRM access."}),(0,s.jsx)("h5",{className:"mt-40",children:"Why Great Day Recommends HeavySet"}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"HeavySet gave our teams the ability to control their own destiny. Instead of waiting for leads, they can actively engage and fill the books every single day. It's a great tool for that."}),(0,s.jsx)("footer",{children:"— Chris Jarvis, VP of Enterprise Digital Marketing, Great Day Improvements"})]}),(0,s.jsx)("p",{children:"Chris continues to advocate for HeavySet across Great Day's enterprise portfolio, exploring even broader use cases as the company scales."}),(0,s.jsx)("h5",{className:"mt-30",children:"Key Results Summary"}),(0,s.jsxs)("table",{style:{width:"100%",borderCollapse:"separate",borderSpacing:"0 10px",lineHeight:1.5,paddingLeft:"1.5rem"},children:[(0,s.jsx)("thead",{children:(0,s.jsxs)("tr",{children:[(0,s.jsx)("th",{style:{textAlign:"left",fontWeight:700,paddingRight:"24px",width:"28%",whiteSpace:"nowrap"},children:"Metric"}),(0,s.jsx)("th",{style:{textAlign:"left",fontWeight:700},children:"Impact"})]})}),(0,s.jsxs)("tbody",{children:[(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"Appointment Rates"}),(0,s.jsxs)("td",{children:[(0,s.jsx)("b",{children:"+41%"})," increase after implementing HeavySet"]})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"Adoption"}),(0,s.jsx)("td",{children:"4 brands live, additional brands launching"})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"CRM Integration"}),(0,s.jsx)("td",{children:"Lead Perfection & i360 fully supported"})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"After-Hours Lead Capture"}),(0,s.jsx)("td",{children:"24/7 scheduling enabled"})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"Team Efficiency"}),(0,s.jsx)("td",{children:"Call centers now self-sufficient in lead re-engagement"})]})]})]}),(0,s.jsx)("h5",{className:"mt-40",children:"Final Thoughts"}),(0,s.jsxs)("blockquote",{className:"mt-20",children:[(0,s.jsx)("p",{children:"HeavySet is laser-focused on the front end of the funnel — capturing leads and booking them in real time. It's an essential piece of how we scale our marketing and sales operations."}),(0,s.jsx)("footer",{children:"— Chris Jarvis, VP of Enterprise Digital Marketing, Great Day Improvements"})]}),(0,s.jsxs)("p",{className:"mt-30",children:[(0,s.jsx)("b",{children:"HeavySet Tech"})," helps home service companies like Lifestyle Home Products and Great Day Improvements automate lead capture, book appointments instantly, and grow at scale."]}),(0,s.jsxs)("p",{children:["If you're not yet using HeavySet Tech, you can"," ",(0,s.jsx)("a",{href:"https://www.heavyset.tech/sign-up",children:"schedule a live demo here"})," to see how our platform can benefit your business."]})]})})]})}),(0,s.jsx)(o.Z,{currentSlug:null==t?void 0:t.slug})]})})})})},m=e=>{let{post:t}

1=e,n=(null==t?void 0:t.title)||"Blog Post";return(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("section",{className:"blog-area pt-120 pb-80",children:(0,s.jsx)("div",{className:"container",children:(0,s.jsxs)("div",{className:"row",children:[(0,s.jsx)("div",{className:"col-lg-8",children:(0,s.jsxs)("article",{className:"postbox post format-image mb-40",children:[(null==t?void 0:t.logoUrl)?(0,s.jsx)("a",{href:t.logoUrl,target:"_blank",rel:"noopener noreferrer",children:(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}})}):(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}}),(0,s.jsx)("div",{className:"postbox__text bg-none",children:(0,s.jsxs)("div",{className:"post-text",children:[(0,s.jsx)("h4",{className:"mb-10",style:{textAlign:"left"},children:null==t?void 0:t.sm_des}),(0,s.jsxs)("p",{children:["Founded more than 35 years ago and headquartered just outside of Toronto,"," ",(0,s.jsx)("b",{children:"Lifestyle Home Products"})," is a leading Canadian home improvement company specializing in windows, doors, sunrooms, and bath systems. With a sales team of over ",(0,s.jsx)("b",{children:"45 representatives"})," ","operating across ",(0,s.jsx)("b",{children:"three time zones"}),", Lifestyle is rapidly expanding into new provinces."]}),(0,s.jsxs)("p",{children:["To maintain growth and maximize sales efficie

1ncy, Lifestyle turned to ",(0,s.jsx)("b",{children:"HeavySet Tech"})," — a platform purpose-built to automate lead capture and appointment scheduling in real time."]}),(0,s.jsxs)("blockquote",{className:"mt-20",children:[(0,s.jsxs)("p",{children:["We're in the ",(0,s.jsx)("i",{children:"I-want-it-now"})," era. When a homeowner fills out a form, they don't want to wait for a call — they want to book right away. HeavySet gives them that option and keeps our reps' calendars full."]}),(0,s.jsx)("footer",{children:"— Marcus Carroll, VP of Sales & Marketing, Lifestyle Home Products"})]}),(0,s.jsx)("h5",{className:"mt-40",children:"The Challenge: Too Many Leads, Not Enough Time"}),(0,s.jsx)("p",{children:'Before implementing HeavySet Tech, Lifestyle struggled to keep up with its high volume of inbound leads. Call-center teams often missed the "sweet spot" when leads were most responsive — either calling too soon or too late.'}),(0,s.jsxs)("p",{children:["\"We were really struggling with timing — calling too quickly or missing that perfect window. If someone's busy or at work, you lose the moment. With HeavySet, that changed completely,\" Carroll explains. Lifestyle's sales team needed a way to"," ",(0,s.jsx)("b",{children:"capture, confirm, and schedule appointments automatically"})," — without relying solely on manual outreach or constant call-center coverage across multiple time zones."]}),(0,s.jsx)("h5",{className:"mt-40",children:"The Solution: Real-Time, Automated Scheduling with HeavySet"}),(0,s.jsxs)("p",{children:["After meeting HeavySet Tech at an industry event, Lifestyle began testing automated lead engagement. Within months, they fully integrated HeavySet into their CRM,"," ",(0,s.jsx)("b",{children:"ImproveIt 360 (Salesforce)"}),", enabling:"]}),(0,s.jsx)("ul",{style:{listStyle:"none",paddingLeft:"1.5rem",marginLeft:0},children:["Instant text messages with self-booking links",'Website "Book Now" forms connected directly to live sales-rep availability',"24/7 automated scheduling and confirmation","After-hours and multi-time-zone lead handling","CRM-connected data tracking for full visibility"].map(e=>(0,s.jsxs)("li",{style:{display:"flex",gap:"0.5rem",alignItems:"flex-start",margin:"0.25rem 0"},children:[(0,s.jsx)("span",{"aria-hidden":"true",style:{lineHeight:1.2},children:"•"}),(0,s.jsx)("span",{children:e})]},e))}),(0,s.jsx)("p",{children:'"From the moment a lead hits our CRM, HeavySet sends out a text with a booking link. Homeowners love it — it\'s fast, flexible, and gets them scheduled immediately," Carroll notes.'}),(0,s.jsx)("h5",{className:"mt-40",children:"The Results: Faster Scheduling, More Appointments, Happier Customers"}),(0,s.jsxs)("p",{children:["By automating appointment scheduling through HeavySet, Lifestyle saw a"," ",(0,s.jsx)("b",{children:"significant increase in booked appointments"})," and improved sales team efficiency."]}),(0,s.jsx)("p",{children:"\"We've noticed a clear uptick in appointments and sales capacity since emphasizing HeavySet. It's improved our workflow and allowed us to see homeowners faster — which directly increases our close rate,\" says Carroll."}),(0,s.jsx)("h5",{className:"mt-20",children:"Key Outcomes"}),(0,s.jsx)("ul",{style:{listStyle:"none",paddingLeft:"1.5rem",marginLeft:0},children:[{label:"Faster speed-to-lead:",text:"Real-time self-booking via SMS and web"},{label:"Higher close rates:",text:"Quicker response = better conversion"},{label:"After-hours success:",text:"Appointments booked across time zones"},{label:"Happier customers:",text:"Easy, on-demand scheduling improves experience"},{label:"Scalable automation:",text:"Supports growth into new regions"}].map(e=>(0,s.jsxs)("li",{style:{display:"flex",alignItems:"flex-start",gap:"0.5rem",marginBottom:"0.25rem"},children:[(0,s.jsx)("span",{style:{lineHeight:1.2,color:"#000",fontSize:"1rem",userSelect:"none"},children:"•"}),(0,s.jsxs)("span",{children:[(0,s.jsx)("b",{children:e.label})," ",e.text]})]},e.label))}),(0,s.jsx)("h5",{className:"mt-40",children:"The Partnership: Seamless Support and Continuous Innovation"}),(0,s.jsx)("p",{children:"Marcus credits the HeavySet team for their responsiveness and adaptability. \"The support we've received from HeavySet has been awesome. They take our feedback and make it reality. It feels like a true partnership — they're constantly improving and evolving,\" he says."}),(0,s.jsxs)("p",{children:["Lifestyle's collaboration with HeavySet has gone beyond lead capture — the company is now exploring ",(0,s.jsx)("b",{children:"automating installation scheduling"})," and post-sale workflows through the same platform. \"We're actually working with HeavySet now to book our installations directly with homeowners. It's the next evolution for us — extending automation from marketing into operations,\" Carroll adds."]}

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1=e,n=(null==t?void 0:t.title)||"Hegg Windows & Doors";return(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("section",{className:"blog-area pt-120 pb-80",children:(0,s.jsx)("div",{className:"container",children:(0,s.jsxs)("div",{className:"row",children:[(0,s.jsx)("div",{className:"col-lg-8",children:(0,s.jsxs)("article",{className:"postbox post format-image mb-40",children:[(null==t?void 0:t.logoUrl)?(0,s.jsx)("a",{href:t.logoUrl,target:"_blank",rel:"noopener noreferrer",children:(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}})}):(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}}),(0,s.jsx)("div",{className:"postbox__text bg-none",children:(0,s.jsxs)("div",{className:"post-text",children:[(0,s.jsx)("h4",{className:"mb-10",style:{textAlign:"left"},children:null==t?void 0:t.sm_des}),(0,s.jsxs)("p",{children:[(0,s.jsx)("b",{children:"Hegg Windows & Doors"})," is one of Central Ohio's fastest-growing replacement window and door companies, serving homeowners throughout the Columbus market."]}),(0,s.jsx)("p",{children:"Originally founded in 1993 as Hegg Brothers, the company was acquired by current owners Dave Korzan and Justin Hegenderfer in 2017 and rebranded as Hegg Windows & Doors. Since then, the organization has experienced steady growth by focusing on exceptional customer experiences, employee craftsmanship, and operational excellence rather than high-pressure sales tactics."}),(0,s.jsxs)("p",{children:["After finishing 2025 at approximately ",(0,s.jsx)("b",{children:"$8.5 million in revenue"}),", Hegg is on pace to approach"," ",(0,s.jsx)("b",{children:"$10 million in revenue in 2026"}),". Rather than relying on large advertising budgets or aggressive promotional campaigns, the company focuses on strategic digital marketing and maximizing conversion from every lead generated."]}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"We've grown significantly over the last several years, but we've always tried to be strategic about how we spend our marketing dollars."}),(0,s.jsx)("footer",{children:"— Tracie Snyder, Vice President, Hegg Windows & Doors"})]}),(0,s.jsx)("h5",{className:"mt-40",children:"The Challenge"}),(0,s.jsx)("p",{children:"Like many growing home improvement companies, Hegg faced a common problem: leads coming in after hours. If a homeowner submitted a website inquiry on a Frid

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That never happened. Cancellation rates remained consistent, appointment quality stayed strong, and homeowners stayed engaged."}),(0,s.jsx)("p",{children:'"If you had asked me before we started, I would have expected cancellation rates to go up," Tracie said. "They didn\'t. The appointments stuck."'}),(0,s.jsx)("h5",{className:"mt-40",children:"Higher Revenue Per Appointment"}),(0,s.jsxs)("p",{children:["Hegg also saw approximately a ",(0,s.jsx)("b",{children:"$2,000 increase in average project value"}),' for website-generated opportunities. Close rates remained consistent — but larger volume combined with larger average job sizes created significant revenue upside. "Our close rate stayed about the same, but we were booking more appointments and seeing larger average project values," Tracie said. "Everything moves up."']}),(0,s.jsx)("h5",{className:"mt-40",children:"Always Working, Even When The Office Is Closed"}),(0,s.jsx)("p",{children:"One of the unexpected benefits was the ability to keep booking appointments during evenings, weekends, and holidays. HeavySet became an extension of the Hegg team, ensuring opportunities weren't missed simply because the office was closed."}),(0,s.jsx)("p",{children:'"It was the day after Christmas and we were closed," Tracie recalled. "I got an email that someone had booked an appointment. 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Every time I've reached out for assistance, I've gotten it."}),(0,s.jsx)("footer",{children:"— Tracie Snyder, Vice President, Hegg Windows & Doors"})]}),(0,s.jsxs)("p",{children:["If you're not yet using HeavySet Tech, you can"," ",(0,s.jsx)("a",{href:"https://www.heavyset.tech/sign-up",children:"schedule a live demo here"})," to see how our platform can benefit your business."]})]})})]})}),(0,s.jsx)(o.Z,{currentSlug:null==t?void 0:t.slug})]})})})})},A=e=>{let{post:t}=e,n=(null==t?void 0:t.title)||"Exterior Pros & Baths";return(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("section",{className:"blog-area pt-120 pb-80",children:(0,s.jsx)("div",{className:"container",children:(0,s.jsxs)("div",{className:"row",children:[(0,s.jsx)("div",{className:"col-lg-8",children:(0,s.jsxs)("article",{className:"postbox post format-image mb-40",children:[(null==t?void 0:t.logoUrl)?(0,s.jsx)("a",{href:t.logoUrl,target:"_blank",rel:"noopener noreferrer",children:(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}})}):(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}}),(0,s.jsx)("div",{className:"postbox__text bg-none",children:(0,s.jsxs)("div",{className:"post-text",children:[(0,s.jsx)("h4",{className:"mb-10",style:{textAlign:"left"},children:null==t?void 0:t.sm_des}),(0,s.jsxs)("p",{children:[(0,s.jsx)("b",{children:"Exterior Pros & Baths"})," is a family-owned home improvement company serving homeowners throughout Southeastern Wisconsin. For more than 15 years, the company has specialized in roofing, siding, windows, doors, gutters, and bath remodeling, building a reputation for operational excellence and a commitment to customer experience."]}),(0,s.jsxs)("p",{children:["Today, Exterior Pros operates with"," ",(0,s.jsx)("b",{children:"8 sales representatives, 4 call center representatives, and 1 call center manager"}),", handling approximately 1,500 leads and nearly 400 appointments each month. The company is on pace to generate approximately ",(0,s.jsx)("b",{children:"$15 million in annual revenue"})," and is constantly looking for ways to improve every part of the customer journey."]}),(0,s.jsx)("p",{children:"As Taylor Hibl, Family Owner & Operating Officer, put it: \"We're always looking for ways to improve. Every conference we attend, we're evaluating new technology, testing ideas, and looking for ways to create a better customer experience.\""}),(0,s.jsx)("h5",{className:"mt-40",children:"The Challenge"}),(0,s.jsx)("p",{children:"By most measures, Exterior Pros already had a sophisticated technology stack. Before HeavySet, the company was running LeadPerfection as their CRM, Hatch for outreach, Five9 for their call center, and a full suite of email campaigns, events marketing, and canvassing programs. They had four call center representatives focused on outbound appointment setting."}),(0,s.jsx)("p",{children:"Despite all of it, a familiar problem was getting harder to ignore: customers didn't want to answer the phone. Taylor understood it personally. She'd recently spent more than $1,500 purchasing tires online — chose her appointment time, completed the entire transaction, and never spoke to a single person. The same shift in consumer behavior was showing up in home improvement."}),(0,s.jsx)("p",{children:'"They just want to book the appointment," Taylor said. "They don\'t necessarily want to talk to somebody first."'}),(0,s.jsx)("p",{children:"The second challenge was after-hours lead engagement. Exterior Pros had no way to book appointments once the office closed. Between 8:00 PM and 8:00 AM, leads who were ready to schedule simply had nowhere to go — while competitors investing in 24/7 engagement kept responding."}),(0,s.jsx)("p",{children:'"We weren\'t doing anything after hours," Taylor said. "I knew we were losing opportunities because other companies were responding while we were sleeping."'}),(0,s.jsx)("h5",{className:"mt-40",children:"Before HeavySet vs. After HeavySet"}),(0,s.jsx)("div",{style:{overflowX:"auto",margin:"20px 0"},children:(0,s.jsxs)("table",{style:{width:"100%",borderCollapse:"collapse",fontSize:"14px"},children:[(0,s.jsx)("thead",{children:(0,s.jsxs)("tr",{children:[(0,s.jsx)("th",{style:{textAlign:"left",padding:"10px 14px",background:"#f7f6f9",borderBottom:"2px s

1olid #2e2442",color:"#2e2442"},children:"Before HeavySet"}),(0,s.jsx)("th",{style:{textAlign:"left",padding:"10px 14px",background:"#f0faf5",borderBottom:"2px solid #1f9e5f",color:"#1a1e2d"},children:"After HeavySet"})]})}),(0,s.jsx)("tbody",{children:[["Business hours only for appointment booking","24/7 AI-powered appointment booking"],["Heavy reliance on outbound phone calls","Homeowners self-schedule appointments in real time"],["No after-hours lead engagement","Immediate AI engagement nights, weekends, and holidays"],["Multiple tools managing the customer journey","One platform for scheduling, AI, automation, and reporting"],["Manual follow-up on old leads","Automated rehash and nurture campaigns"],["Appointment confirmations handled manually","Automated confirmations and reminders"],["Marketing automation spread across multiple systems","Consolidated customer engagement workflows"],["Limited visibility into customer interactions","Complete visibility into every lead conversation and appointment"]].map((e,t)=>{let[n,a]=e;return(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{style:{padding:"10px 14px",borderBottom:"1px solid #f0f0f8"},children:n}),(0,s.jsx)("td",{style:{padding:"10px 14px",borderBottom:"1px solid #f0f0f8"},children:a})]},t)})})]})}),(0,s.jsx)("h5",{className:"mt-40",children:"Why Exterior Pros Chose HeavySet Tech"}),(0,s.jsx)("p",{children:"The goal was straightforward: give homeowners a frictionless way to book an appointment without requiring a phone call. HeavySet provided real-time online scheduling, AI-powered lead engagement, CRM-integrated calendar management, automated SMS communication, after-hours appointment booking, drip campaign automation, rehash campaigns, and real-time reporting and analytics — all connected directly to LeadPerfection."}),(0,s.jsx)("p",{children:"For a call center already making dozens of outbound attempts each day, HeavySet became something different — a channel where the customer initiated the conversation and booked on their own terms."}),(0,s.jsx)("p",{children:'"HeavySet gave us another channel to book appointments without having to call people 40 times a day or blow them up with texts and emails," Taylor said.'}),(0,s.jsx)("h5",{className:"mt-40",children:"Implementation"}),(0,s.jsx)("p",{children:"HeavySet integrated directly with LeadPerfection and was live within approximately two weeks. The onboarding process covered CRM integration, calendar synchronization, AI conversation setup, appointment scheduling workflows, and customized automation logic — all without disrupting the existing call center operation."}),(0,s.jsx)("p",{children:'"The onboarding process was so quick and easy," Taylor said. "We were up and running within two weeks."'}),(0,s.jsx)("p",{children:"Taylor also highlighted HeavySet's Client Success and Technical Support Team as one of the company's biggest differentiators."}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"The entire Client Success & Technical Support Team has been fantastic. If we need something adjusted, it's usually fixed the same day."}),(0,s.jsx)("footer",{children:"— Taylor Hibl"})]}),(0,s.jsx)("h5",{className:"mt-40",children:"Results: Over $623,000 in Closed Revenue in Four Months"}),(0,s.jsx)("p",{children:"From February through May 2026, HeavySet generated measurable business results almost immediately for Exterior Pros."}),(0,s.jsx)("div",{style:{display:"grid",gridTemplateColumns:"1fr 1fr 1fr",gap:"16px",margin:"28px 0"},children:[["Appointments Generated","130"],["Issued Appointments","77"],["Issue Rate","59%"],["Demos Completed","68"],["Demo Rate","88%"],["Closed Sales","24"],["Close Rate","35%"],["Closed Revenue","$623,000+"],["Avg Ticket Size","$25,958"]].map(e=>{let[t,n]=e;return(0,s.jsxs)("div",{style:{background:"#f0faf5",borderLeft:"4px solid #1f9e5f",padding:"20px 16px"},children:[(0,s.jsx)("div",{style:{fontSize:"22px",fontWeight:700,color:"#1a1e2d",marginBottom:"6px"},children:n}),(0,s.jsx)("div",{style:{fontSize:"12px",textTransform:"uppercase",letterSpacing:"1px",color:"#888",fontWeight:600},children:t})]},t)})}),(0,s.jsx)("p",{children:"One of the most unexpected findings was that HeavySet-generated appointments consistently outperformed the company's overall average ticket by approximately $5,000–$6,000 per sale."}),(0,s.jsx)("p",{children:'"Our HeavySet appointments have a higher average ticket than our 

1company average," Taylor said.'}),(0,s.jsx)("p",{children:"The data confirmed what Taylor had suspected: homeowners are comfortable committing to significant home improvement projects through a frictionless, self-service scheduling experience."}),(0,s.jsxs)("p",{children:["Perhaps the most compelling statistic was HeavySet's efficiency: it represented"," ",(0,s.jsx)("b",{children:"less than 1% of Exterior Pros' total marketing spend"})," while generating more than $623,000 in closed revenue during the first four months."]}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"There wasn't one statistic I had to leave out because it was ugly. Every number looked good."}),(0,s.jsx)("footer",{children:"— Taylor Hibl"})]}),(0,s.jsx)("h5",{className:"mt-40",children:"Replacing Legacy Tools"}),(0,s.jsx)("p",{children:"As confidence in the platform grew, Exterior Pros began consolidating their technology stack around HeavySet. Today HeavySet manages appointment booking, drip campaigns, retargeting campaigns, email automation, and AI-powered customer engagement. Hatch, a platform they'd relied on for years, is now being phased out of their marketing workflows entirely."}),(0,s.jsx)("p",{children:'"I\'m moving Hatch completely out of marketing," Taylor said. "Everything for targeting and retargeting is being done through HeavySet."'}),(0,s.jsx)("p",{children:"The expansion continues. Exterior Pros is now leveraging HeavySet for appointment confirmations, rehash campaigns targeting unsold estimates and aged leads, automated email journeys built directly from LeadPerfection, database marketing campaigns, and long-term customer nurture campaigns."}),(0,s.jsx)("p",{children:"\"It's just building on top of what's already working,\" Taylor said."}),(0,s.jsx)("h5",{className:"mt-30",children:"Key Results Summary"}),(0,s.jsx)("ul",{style:{listStyle:"none",padding:0,margin:"20px 0"},children:[(0,s.jsxs)(s.Fragment,{children:[(0,s.jsx)("b",{children:"$623,000+"})," in closed revenue generated in four months"]}),(0,s.jsxs)(s.Fragment,{children:[(0,s.jsx)("b",{children:"130 appointments"})," generated, 77 issued, and 68 completed demos"]}),(0,s.jsxs)(s.Fragment,{children:[(0,s.jsx)("b",{children:"24 closed sales"})," at a ",(0,s.jsx)("b",{children:"35% close rate"})]}),(0,s.jsxs)(s.Fragment,{children:["Average ticket size of ",(0,s.jsx)("b",{children:"$25,958"})," — approximately $5,000-$6,000 above company average"]}),(0,s.jsxs)(s.Fragment,{children:["Less than ",(0,s.jsx)("b",{children:"1% of total marketing spend"})]}),(0,s.jsxs)(s.Fragment,{children:["Fully integrated with ",(0,s.jsx)("b",{children:"LeadPerfection"})," and live within two weeks"]}),(0,s.jsxs)(s.Fragment,{children:["Replacing Hatch for ",(0,s.jsx)("b",{children:"targeting, retargeting, and marketing automation"})]}),(0,s.jsxs)(s.Fragment,{children:["Expanded into confirmations, ",(0,s.jsx)("b",{children:"rehash campaigns"}),", email automation, and database marketing"]}),(0,s.jsxs)(s.Fragment,{children:["Captures and converts leads automatically ",(0,s.jsx)("b",{children:"after hours, evenings, and weekends"})]})].map((e,t)=>(0,s.jsxs)("li",{style:{display:"flex",gap:"12px",alignItems:"flex-start",padding:"10px 0",borderBottom:"1px solid #f0f0f8",fontSize:"15px"},children:[(0,s.jsx)("span",{style:{flexShrink:0,width:"22px",height:"22px",background:"#1f9e5f",borderRadius:"50%",display:"flex",alignItems:"center",justifyContent:"center",marginTop:"2px",color:"#fff",fontSize:"12px",fontWeight:700},children:"✓"}),(0,s.jsx)("span",{children:e})]},t))}),(0,s.jsx)("h5",{className:"mt-40",children:"Why Exterior Pros Recommends HeavySet"}),(0,s.jsx)("p",{children:"For Taylor and the Exterior Pros team, HeavySet Tech has become much more than an appointment scheduling platform. It's a revenue-generating system that helps maximize every marketing dollar, capture opportunities that would otherwise be missed, and deliver a customer experience that aligns with how today's homeowners prefer to buy. The combination of real-time scheduling, AI-powered engagement, seamless LeadPerfection integration, after-hours availability, powerful automation, and exceptional customer support has made HeavySet an essential part of their sales and marketing strategy."}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"HeavySet has become an extension of our team. It helps us capture opportunities we would have otherwise missed, improves the experience for our customers, and continues to evolve alongside our business. The results speak for themselves, and I would absolutely recommend HeavySet to any home improvement company looking to maximize every lead and every marketing dollar."}),(0,s.jsx)("footer",{children:"— Taylor Hibl, Family Owner & Operating Officer, Exterior Pros & Baths"})]}),(0,s.jsxs)("p",{children:["If you're not yet using HeavySet Tech, you can"," ",(0,s.jsx)("a",{href:"https://www.heavyset.tech/sign-up",children:"schedule a live demo here"})," to see how our platform can benefit your business."]})]})})]})}),(0,s.jsx)(o.Z,{currentSlug:null==t?void 0:t.slug})]})})})})},u=e=>{let{post:t}

1=e,n=(null==t?void 0:t.title)||"Capital Construction";return(0,s.jsx)(s.Fragment,{children:(0,s.jsx)("section",{className:"blog-area pt-120 pb-80",children:(0,s.jsx)("div",{className:"container",children:(0,s.jsxs)("div",{className:"row",children:[(0,s.jsx)("div",{className:"col-lg-8",children:(0,s.jsxs)("article",{className:"postbox post format-image mb-40",children:[(null==t?void 0:t.logoUrl)?(0,s.jsx)("a",{href:t.logoUrl,target:"_blank",rel:"noopener noreferrer",children:(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}})}):(0,s.jsx)(d(),{className:"mb-4",src:null==t?void 0:t.logo,alt:n,style:{height:"80px",width:"auto",display:"block"}}),(0,s.jsx)("div",{className:"postbox__text bg-none",children:(0,s.jsxs)("div",{className:"post-text",children:[(0,s.jsx)("h4",{className:"mb-10",style:{textAlign:"left"},children:null==t?void 0:t.sm_des}),(0,s.jsxs)("p",{children:["For more than 30 years, ",(0,s.jsx)("b",{children:"Capital Construction"})," has been one of New England's premier home improvement companies, specializing in"," ",(0,s.jsx)("b",{children:"roofing, siding, windows, decks, bath remodeling, and hardscape solutions"})," for homeowners across Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine."]}),(0,s.jsxs)("p",{children:["Today the company operates at serious scale — generating"," ",(0,s.jsx)("b",{children:"4,000–6,000 leads every month"})," and supporting them with"," ",(0,s.jsx)("b",{children:"35–45 sales representatives"}),", a ",(0,s.jsx)("b",{children:"24-person contact center"}),", and two dedicated appointment confirmation managers. Along the way, Capital Construction has built a reputation for investing in technology and continuously evaluating new ways to improve lead conversion, customer experience, and operational efficiency."]}),(0,s.jsxs)("p",{children:["Leading that charge is ",(0,s.jsx)("b",{children:"Todd Kolipinski, Contact Center Manager"})," and Capital Construction's HeavySet champion."]}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"Everything is data driven at this point. We want to make sure every lead is being worked and we're measuring how successful we are with them."}),(0,s.jsx)("footer",{children:"— Todd Kolipinski, Contact Center Manager, Capital Construction"})]}),(0,s.jsx)("h5",{className:"mt-40",children:"The Challenge: A Mature Tech Stack Looking for Its Next Evolution"}),(0,s.jsxs)("p",{children:["Capital Construction already had an advanced technology ecosystem before HeavySet —"," ",(0,s.jsx)("b",{children:"LeadPerfection CRM"}),", ",(0,s.jsx)("b",{children:"Hatch"})," for SMS automation, Google Local Services, digital marketing and paid search, multiple lead providers, and a fully staffed contact center with a dedicated confirmation team. The company wasn't shopping for another standalone platform. It wanted to squeeze more out of the thousands of leads it was already generating by improving speed-to-lead and appointment conversion."]}),(0,s.jsx)("p",{children:"The real pressure came from changing consumer behavior. More homeowners prefer texting over answering the phone, and they expect immediate responses — day or night. Although Hatch provided SMS capabilities, every conversation still required manual back-and-forth from a contact center representative."}),(0,s.jsx)("p",{children:'"A lot of people don\'t even want to talk on the phone anymore," Todd Kolipinski says.'}),(0,s.jsxs)("p",{children:["Capital Construction needed a way to engage homeowners the moment a lead came in, automate the repetitive conversations, and capture after-hours opportunities — all while"," ",(0,s.jsx)("b",{children:"supporting its contact center, not replacing it"}),"."]}),(0,s.jsx)("h5",{className:"mt-40",children:"The Solution: AI Conversations Built on Proven Call Center Scripts"}),(0,s.jsxs)("p",{children:["HeavySet Tech became the missing layer between lead generation and booked appointments. Rather than displacing the contact center, HeavySet complements it: AI-powered SMS conversations engage homeowners instantly, qualify them, answer common questions, and book appointments automatically through deep ",(0,s.jsx)("b",{children:"LeadPerfection integration"})," — freeing representatives to focus on higher-value interactions."]}),(0,s.jsx)("p",{children:"Working directly with HeavySet's engineering team, Todd customized the AI conversations to mirror exactly how his own representatives talk with homeowners."}),(0,s.jsx)("p",{children:'"We built the scripting to be exactly what I would teach a call center rep to say," Todd explains.'}),(0,s.jsxs)("p",{children:["That shift is also changing the rest of the stack. Before HeavySet, Hatch automated outbound messaging but still left representatives managing every conversation by hand. Now that AI handles the back-and-forth itself, HeavySet is becoming Capital Construction's conversational AI platform — ",(0,s.jsx)("b",{children:"replacing Hatch"})," while delivering a faster, more scalable customer experience."]}),(0,s.jsx)("p",{children:'"With Hatch, it was always a rep that had to go in and do that back-and-forth. Now AI responds so fast," Todd says.'}),(0,s.jsx)("h5",{className:"mt-40",children:"The Results: A 5% Lift in Set Rate and 150+ Appointments a Month"}),(0,s.jsxs)("p",{children:["Several months after implementation, the improvements are measurable and still compounding. HeavySet now generates ",(0,s.jsx)("b",{children:"150–160 appointments every month"}),", and Todd credits the platform with driving an appointment set rate that is up ",(0,s.jsx)("b",{children:"approximately 5% year-over-year"})," ","— all while giving his 24-person contact center an always-on channel that engages every lead the moment it arrives."]}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"We're loving the system. We're loving everything that it's doing for us. It's created a nice lift in our set rate. I'd say we're probably up about 5% year over year, and a lot of that has to do with HeavySet."}),(0,s.jsx)("footer",{children:"— Todd Kolipinski, Contact Center Manager, Capital Construction"})]}),(0,s.jsx)("p",{children:'Importantly, the AI works as an extension of the team rather than a replacement. HeavySet makes sure every lead receives immediate engagement, while representatives concentrate on confirming appointments, handling complex conversations, and supporting homeowners who prefer a live person. "HeavySet is basically supplementing and helping us out," Todd says.'}),(0,s.jsx)("p",{children:'The platform has also proven easy to keep tuning. Todd and his team continue refining AI conversations, updating workflows, and improving messaging through ongoing strategy sessions with HeavySet. "I\'m in a really good space with everything we\'re doing. It\'s really just little tweaks here and there," he says. "I have enough experience utilizing the app now that I can go in and make changes when I need to."'}),(0,s.jsx)("h5",{className:"mt-40",children:"Beyond Appointment Booking"}),(0,s.jsx)("p",{children:"What started with lead-to-appointment automation has steadily expanded. Today HeavySet also powers Capital Construction's website lead conversion, automated SMS and promotional campaigns, rehash campaigns, and canvassing lead follow-up — all integrated 

1with the CRM. While the current focus is on newer leads, the team is preparing to push into older opportunities and targeted marketing campaigns."}),(0,s.jsx)("p",{children:"\"Everything's a bonus. We're always looking at different campaigns to pull opportunities back in,\" Todd says."}),(0,s.jsxs)("p",{children:["The next phase is already planned: Todd wants Capital Construction to be an early adopter of HeavySet's upcoming ",(0,s.jsx)("b",{children:"Voice AI"})," platform — answering inbound calls after hours, capturing opportunities while the contact center is closed, re-engaging 60-, 90-, and 120-day-old leads, and automating outbound outreach for seasonal promotions and canvassing campaigns."]}),(0,s.jsx)("p",{children:'"I definitely want to be part of that. I want to use AI outside office hours when the call center is closed, and I really want to use Voice AI for aged material," Todd says.'}),(0,s.jsx)("h5",{className:"mt-40",children:"The Experience"}),(0,s.jsx)("p",{children:"Beyond the platform itself, Todd points to HeavySet's responsiveness as one of its biggest differentiators. Whether he's working with engineering, product, client success, or technical support, someone is always available to help. \"I feel like I'm in really good hands with Ron and Ralph,\" he says."}),(0,s.jsx)("p",{children:"Perhaps the strongest endorsement came during a follow-up strategy meeting, when Todd didn't just praise the platform — he made clear he actively recommends it to contractors across the remodeling industry, and volunteered Capital Construction as an early adopter for future products. \"If you need anything from me — or any testing — please reach out. I'm happy to do it,\" he says."}),(0,s.jsxs)("blockquote",{children:[(0,s.jsx)("p",{children:"Trust me, I love you guys. Anyone that I talk to — and I've got friends all across the industry — I'm telling them, ‘Use HeavySet. Use HeavySet.’"}),(0,s.jsx)("footer",{children:"— Todd Kolipinski, Contact Center Manager, Capital Construction"})]}),(0,s.jsx)("h5",{className:"mt-30",children:"Key Results Summary"}),(0,s.jsxs)("table",{style:{width:"100%",borderCollapse:"separate",borderSpacing:"0 10px",lineHeight:1.5,paddingLeft:"1.5rem"},children:[(0,s.jsx)("thead",{children:(0,s.jsxs)("tr",{children:[(0,s.jsx)("th",{style:{textAlign:"left",fontWeight:700,paddingRight:"24px",width:"28%",whiteSpace:"nowrap"},children:"Metric"}),(0,s.jsx)("th",{style:{textAlign:"left",fontWeight:700},children:"Impact"})]})}),(0,s.jsxs)("tbody",{children:[(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"Appointment Set Rate"}),(0,s.jsxs)("td",{children:[(0,s.jsx)("b",{children:"~5%"})," increase year-over-year"]})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"Appointments Generated"}),(0,s.jsxs)("td",{children:[(0,s.jsx)("b",{children:"150–160 per month"})," through HeavySet"]})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"Contact Center"}),(0,s.jsx)("td",{children:"AI supplementing a 24-person team with faster speed-to-lead"})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"Legacy Tools"}),(0,s.jsx)("td",{children:"Replacing Hatch with HeavySet's conversational AI"})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"CRM Integration"}),(0,s.jsx)("td",{children:"Fully integrated with LeadPerfection"})]}),(0,s.jsxs)("tr",{children:[(0,s.jsx)("td",{children:"What's Next"}),(0,s.jsx)("td",{children:"Voice AI, automated rehash, and promotional campaigns"})]})]})]}),(0,s.jsx)("h5",{className:"mt-40",children:"Final Thoughts"}),(0,s.jsx)("p",{className:"mt-30",children:"For Capital Construction, HeavySet Tech has become far more than an AI texting platform. It's a strategic extension of the contact center — engaging more homeowners with conversations modeled on the company's own proven scripts, automating the repetitive work, improving speed-to-lead, and converting more of the same lead flow into booked appointments, all while replacing legacy communication tools like Hatch."}),(0,s.jsxs)("p",{children:["Whether replacing legacy platforms or enhancing an existing contact center, ",(0,s.jsx)("b",{children:"HeavySet Tech"})," ","helps home improvement companies respond faster, automate customer communication, and maximize ROI from every marketing dollar."]}),(0,s.jsxs)("p",{children:["If you're not yet using HeavySet Tech, you can"," ",(0,s.jsx)("a",{href:"https://www.heavyset.tech/sign-up",children:"schedule a live demo here"})," or reach out at"," ",(0,s.jsx)("a",{href:"mailto:[email protected]",children:"[email protected]"})," to see how our platform can benefit your business."]})]})})]})}),(0,s.jsx)(o.Z,{currentSlug:null==t?void 0:t.slug})]})})})})},x={"care-free-homes":c,"great-day-improvements":h,"lifestyle-home-products":m,"kris-konstruction":p,"hegg-windows":g,"exterior-pros":A,"capital-construction":u};var y=!0;function f(e){let{post:t}=e,n=x[t.slug];return(0,s.jsxs)(s.Fragment,{children:[(0,s.jsx)(a.Z,{}),(0,s.jsxs)("main",{children:[(0,s.jsx)(r.Z,{post:t}),(0,s.jsx)(n,{post:t})]}),(0,s.jsx)(i.Z,{})]})}}},function(e){e.O(0,[3061,5023,9774,2888,179],function(){return e(e.s=78657)}),_N_E=e.O()}]);