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53<!----><!----> <!--[-1--><!--]--><!----><title>Blog – Unifyr</title>
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58div.svelte-1hd4xus svg:where(.svelte-1hd4xus){color:color-mix(in srgb, var(--FormMessage-color) 75%, var(--color-black))}.FormMessage-success.svelte-1hd4xus{--FormMessage-color:var(--color-success-green)}form.svelte-vqq764{text-align:left;flex-direction:column;gap:1rem;display:flex}.adjacent.svelte-vqq764{grid-template-columns:1fr 1fr;gap:1rem;display:grid}@media not screen and (width>=40rem){.adjacent.svelte-vqq764{display:contents}}.required.svelte-vqq764{color:var(--color-error-red)}.bg-dark .required.svelte-vqq764{color:color-mix(in srgb, var(--color-error-red) 80%, var(--color-lightestgrey))}.field.svelte-vqq764{flex-direction:column;display:flex}@layer base{input.svelte-vqq764,textarea.svelte-vqq764{outline:.125em solid var(--color-lightgrey);box-sizing:border-box;background:#fff;border-radius:.5rem;width:100%;padding:.5em 1em;box-shadow:inset 0 -2px 8px #4680ff22}.svelte-vqq764:is(input:where(.svelte-vqq764),textarea:where(.svelte-vqq764)):user-invalid{outline-color:var(--color-error-red)}.svelte-vqq764:is(input:where(.svelte-vqq764),textarea:where(.svelte-vqq764)):focus-visible{outline-color:var(--color-indigo)}.bg-dark :is(input.svelte-vqq764,textarea.svelte-vqq764){background:var(--color-lightgrey-darkened);color:var(--color-black);outline-width:.125em;outline-color:#0000;box-shadow:inset 0 -2px 8px #4680ff88}.bg-dark .svelte-vqq764:is(input:where(.svelte-vqq764),textarea:where(.svelte-vqq764)):user-invalid{outline-color:var(--color-error-red);background:color-mix(in srgb, var(--color-error-red) 15%, var(--color-lightgrey))}.bg-dark .svelte-vqq764:is(input:where(.svelte-vqq764),textarea:where(.svelte-vqq764)):focus-visible{outline-color:var(--color-violet);background:var(--color-lightestgrey)}}.consent.svelte-vqq764{cursor:pointer;align-items:start;gap:.375em;display:flex}.consent.svelte-vqq764 input[type=checkbox]:where(.svelte-vqq764){width:1lh;height:1lh;accent-color:var(--color-cyan);scale:.6}.spinner-scale.svelte-vqq764{fill:currentColor;width:1em;height:1em;margin-right:.5em;animation:1s steps(8,end) infinite svelte-vqq764-spinner-scale}@keyframes svelte-vqq764-spinner-scale{to{rotate:1turn}}
59
60svg.svelte-byj55g{fill:#090e14}.bg-dark :is(svg.svelte-byj55g){fill:#fff}
61
62.actions.svelte-1g3opu6{grid-auto-columns:1fr;grid-auto-flow:column;gap:1rem;display:grid}@media (width<40rem){.actions.svelte-1g3opu6{grid-auto-flow:row;justify-content:center;align-items:center}}.container.svelte-qzo0r3{padding-top:calc(var(--Header-height) + clamp(1.5rem, 1.5rem + (.0375 * (100vw - 20rem)),3rem));padding-bottom:calc(clamp(1.5rem, 1.5rem + (.0875 * (100vw - 20rem)),5rem) + var(--Hero-overlap,0px));position:relative}.container.no-space.svelte-qzo0r3{padding-top:var(--Header-height);padding-bottom:0}.container.fullscreen.svelte-qzo0r3{box-sizing:border-box;min-height:round(up,100dvh,1px);padding-block:calc(var(--Header-height) + 2rem);text-wrap:balance;align-content:center;display:grid}.container.fullscreen.svelte-qzo0r3 h1,.container.fullscreen.svelte-qzo0r3 h1 *{font-size:max(3rem,min(5vw + 2rem,5rem));line-height:1}.container.fullscreen.svelte-qzo0r3 p{max-width:24em;font-size:max(1.25rem,min(.625vw + 1.125rem,1.5rem))}.container.fullscreen.svelte-qzo0r3 .actions .button{padding-top:.75rem;padding-bottom:.75rem}.container.fullscreen.svelte-qzo0r3>*{position:relative}.container.fullscreen.svelte-qzo0r3>.scroll-caret:where(.svelte-qzo0r3){display:none}@media (width>=40rem){.container.fullscreen.svelte-qzo0r3>.scroll-caret:where(.svelte-qzo0r3){color:#fff;opacity:.6;grid-column:1/-1;width:fit-content;margin-left:auto;margin-right:auto;animation:2s ease-in-out infinite svelte-qzo0r3-bounce;display:block;position:absolute;bottom:1.5rem;left:0;right:0}.container.fullscreen.svelte-qzo0r3{background-blend-mode:multiply;filter:saturate(.95);background-color:#908884c0;background-position:top!important}.container.fullscreen.svelte-qzo0r3:before{content:"";aspect-ratio:1;-webkit-backdrop-filter:blur(6px)saturate(.5);backdrop-filter:blur(6px)saturate(.5);pointer-events:none;background:#00000080;height:60%;min-height:36rem;margin:auto;position:absolute;inset:0;-webkit-mask-image:radial-gradient(circle,#000,#0000 70%);mask-image:radial-gradient(circle,#000,#0000 70%)}}@media (width<40rem){.container.fullscreen.svelte-qzo0r3{background-image:var(--light-gradient), url(/decoration-circles.svg)!important;background-position:0%,50%!important;background-size:100%, calc(var(--decoration-circles-width) * 2.7) auto!important}.container.fullscreen.svelte-qzo0r3 .actions{bottom:var(--sidemargin);left:var(--sidemargin);right:var(--sidemargin);grid-column:1/-1;position:absolute}}.container.fullscreen.svelte-qzo0r3:after{background:linear-gradient(#0a070580,#0000);height:20rem;inset:0 0 auto}.container.svelte-qzo0r3:after{content:"";background:linear-gradient(90deg,#0000,#49198c 20%,#9275ba 50%,#49198c 80%,#0000);height:.25rem;position:absolute;inset:auto 0 0}@keyframes svelte-qzo0r3-bounce{0%,to{translate:0}50%{translate:0 .35rem}}.rich.svelte-qzo0r3{text-align:center;justify-items:center;row-gap:2.25rem}.rich.svelte-qzo0r3 h1{max-width:15em}.rich.svelte-qzo0r3 p{text-wrap:pretty;max-width:35em;margin:0;font-size:1.25rem}
63
64nav.svelte-dlb7of{justify-content:center;padding-top:3rem;padding-bottom:3rem;display:flex}nav.svelte-dlb7of>:where(.svelte-dlb7of){border-radius:.25em;padding:.5em .75em}nav.svelte-dlb7of>a:where(.svelte-dlb7of):-webkit-any(:hover,:focus-visible,:active){background:#fff;outline:2px solid}nav.svelte-dlb7of>a:where(.svelte-dlb7of):-webkit-any(:where(.svelte-dlb7of):hover,:where(.svelte-dlb7of):focus-visible,:where(.svelte-dlb7of):active){background:#fff;outline:2px solid}nav.svelte-dlb7of>a:where(.svelte-dlb7of):is(:where(.svelte-dlb7of):hover,:where(.svelte-dlb7of):focus-visible,:where(.svelte-dlb7of):active){background:#fff;outline:2px solid}nav.svelte-dlb7of svg:where(.svelte-dlb7of){fill:none;stroke:currentColor;stroke-width:2px;stroke-linejoin:round;stroke-linecap:round;width:auto;height:.75em;display:inline-block}span.svelte-dlb7of{opacity:.25}
65
66.BlogPost.svelte-hsk97g{flex-direction:column;display:flex}.BlogPost-meta.svelte-hsk97g{font-size:var(--font-size-s);white-space:nowrap;flex-wrap:wrap;order:-1;display:flex}.BlogPost-meta.svelte-hsk97g>:where(.svelte-hsk97g):not(:first-child):before{content:"•";opacity:.4;padding-left:.5em;padding-right:.5em}.BlogPost-date.svelte-hsk97g{text-transform:uppercase;letter-spacing:0.05%;color:var(--color-indigo);font-weight:700}h2.svelte-hsk97g{font-size:var(--font-size-xl);margin-top:.5rem;margin-bottom:0}h2.svelte-hsk97g:has(~p:where(.svelte-hsk97g)){margin-bottom:1rem}a:is(:hover,:focus-visible,:active) h2.svelte-hsk97g{text-decoration:underline}@media (width<=36rem){.Blog-container.svelte-1gaxwo7{margin-inline:calc(-1 * var(--sidemargin));padding-inline:var(--sidemargin)}.Blog-post.svelte-1gaxwo7{margin-bottom:1.5em}.Blog-stick.svelte-1gaxwo7{display:none}}@media not all and (width<=36rem){.Blog-group.svelte-1gaxwo7{align-items:start;display:flex}.Blog-group.svelte-1gaxwo7>div:where(.svelte-1gaxwo7),.Blog-group.svelte-1gaxwo7>ul:where(.svelte-1gaxwo7){flex:1}.Blog-stick.svelte-1gaxwo7{margin-bottom:2rem;margin-right:.5em;font-size:1.5rem;font-weight:600;position:sticky;top:7rem}
66.Blog-year.svelte-1gaxwo7{min-width:4ch}.Blog-month.svelte-1gaxwo7{min-width:5.125em;margin-right:max(1rem,min(5vw - 1rem,1.5rem))}.Blog-post.svelte-1gaxwo7{border-left:.125rem solid #fff;padding:.25rem 0 3rem max(1.5rem,min(5vw - .5rem,2rem));position:relative}.Blog-post.svelte-1gaxwo7:before{content:"";background:#fff;border:.125rem solid #fff;border-radius:50%;width:.5rem;height:.5rem;position:absolute;top:calc(50% - 1.625rem);left:-.4375rem}.Blog-container.svelte-1gaxwo7>:where(.svelte-1gaxwo7):first-child>div:where(.svelte-1gaxwo7)>:where(.svelte-1gaxwo7):first-child>ul:where(.svelte-1gaxwo7)>:where(.svelte-1gaxwo7):first-child{margin-top:-3rem;padding-top:3.25rem}.Blog-container.svelte-1gaxwo7>:where(.svelte-1gaxwo7):first-child>div:where(.svelte-1gaxwo7)>:where(.svelte-1gaxwo7):first-child>ul:where(.svelte-1gaxwo7)>:where(.svelte-1gaxwo7):first-child:before{top:calc(50% - .125rem)}}.Blog-container.svelte-1gaxwo7,.container.svelte-1gaxwo7{background-image:linear-gradient(transparent, 70%, color-mix(in srgb, var(--color-indigo) 10%, color-mix(in srgb, var(--color-lightestgrey), transparent)));background-position:bottom;background-repeat:no-repeat;background-size:100% 2em,100%,100%}.Blog-container.svelte-1gaxwo7{--Blog-timeline-center:clamp(13.0625rem, 13.0625rem + (.05 * (100vw - 40rem)),13.5625rem);background-image:linear-gradient(transparent, 70%, color-mix(in srgb, var(--color-indigo) 10%, color-mix(in srgb, var(--color-lightestgrey), transparent))), linear-gradient(to right in srgb, var(--color-lightestgrey), color-mix(in srgb, var(--color-lightestgrey) 90%, transparent) calc(var(--Blog-timeline-center) - 1rem), color-mix(in srgb, var(--color-lightestgrey) 90%, transparent) calc(var(--Blog-timeline-center) + 1rem), var(--color-lightestgrey) 30rem), linear-gradient(in srgb, var(--color-violet), var(--color-indigo));padding-top:3rem}@media (width<=36rem){.Blog-container.svelte-1gaxwo7{background-image:linear-gradient(transparent, 70%, color-mix(in srgb, var(--color-indigo) 10%, color-mix(in srgb, var(--color-lightestgrey), transparent))), linear-gradient(to right in srgb, color-mix(in srgb, var(--color-lightestgrey) 95%, transparent), 20%, color-mix(in srgb, var(--color-lightestgrey) 85%, transparent), 80%, color-mix(in srgb, var(--color-lightestgrey) 90%, transparent)), linear-gradient(in srgb, var(--color-violet), var(--color-indigo))}}.Blog-group.svelte-1gaxwo7>ul:where(.svelte-1gaxwo7){padding-left:0;list-style:none}
67</style>
68		<link href="/_app/immutable/assets/Button.BI3iO6Q7.css" rel="stylesheet" disabled media="(max-width: 0)">
69		<link href="/_app/immutable/assets/Panel.C2x8CGgR.css" rel="stylesheet" disabled media="(max-width: 0)">
70		<link href="/_app/immutable/assets/Form.B_8fr-kY.css" rel="stylesheet" disabled media="(max-width: 0)">
71		<link href="/_app/immutable/assets/Logo.rlMOT8S0.css" rel="stylesheet" disabled media="(max-width: 0)">
72		<link href="/_app/immutable/assets/0.DwryAJbA.css" rel="stylesheet">
73		<link href="/_app/immutable/assets/Hero.BjGQ3n7D.css" rel="stylesheet" disabled media="(max-width: 0)">
74		<link href="/_app/immutable/assets/Pagination.D8kZV_0g.css" rel="stylesheet" disabled media="(max-width: 0)">
75		<link href="/_app/immutable/assets/PostsList.CdaLgu0V.css" rel="stylesheet" disabled media="(max-width: 0)">
76	</head>
77	<body data-sveltekit-preload-data="hover" data-sveltekit-preload-code="viewport">
78		<div style="display:contents"><!--[--><!--[0--><!--[--><a class="skip-to-content svelte-12qhfyh" href="#content">Skip to content</a> <!--[-1--><!--]--> <!--$s1--><header class="bg-dark svelte-5147na"><!--[0--><div class="Header-notice Header-notice--above svelte-5147na"><a href="/resources/agent-connect/" class="svelte-5147na">Agent Connect MCP</a><!----></div><!--]--> <div class="Header-bar svelte-5147na"><!--[-1--><!--]--> <div class="Header-contents svelte-5147na"><a href="/" aria-label="Home" class="svelte-5147na"><svg class="Logo svelte-byj55g" viewBox="0 0 121 40" width="109" height="36" aria-hidden="true"><path d="M25.94 18.08c0-1.97.48-3.63 1.46-4.98a8.89 8.89 0 0 1 3.93-3.05C32.96 9.35 34.77 9 36.74 9c1.97 0 3.78.34 5.39 1.04 1.61.7 2.91 1.7 3.9 3.05.96 1.35 1.47 3 1.47 4.98v13.05h-6.81v-11.5c0-2.92-1.3-4.39-3.93-4.39-2.62 0-3.97 1.47-3.97 4.4v11.49H26V18.08h-.05ZM58.3 31.13h-6.81V12.6c0-.99.31-1.73.94-2.24.62-.5 1.49-.77 2.62-.77 1.13 0 1.13.05 1.68.17a9.9 9.9 0 0 1 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<!--[0--><div class="Header-notice Header-notice--inline svelte-5147na"><a href="/resources/agent-connect/" class="svelte-5147na">Agent Connect MCP</a><!----></div><!--]--> <button class="Header-nav-toggle svelte-5147na" popovertarget="s1-nav" aria-label="Menu"><svg width="24" height="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="m5.5 7h13m0 5h-13m0 5h13" fill="none" stroke="currentcolor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></button> <nav id="s1-nav" popover="auto" class="svelte-5147na"><div class="Header-popover-bar svelte-5147na"><a href="/" aria-label="Home"><svg class="Logo svelte-byj55g" viewBox="0 0 121 40" width="109" height="36" aria-hidden="true"><path d="M25.94 18.08c0-1.97.48-3.63 1.46-4.98a8.89 8.89 0 0 1 3.93-3.05C32.96 9.35 34.77 9 36.74 9c1.97 0 3.78.34 5.39 1.04 1.61.7 2.91 1.7 3.9 3.05.96 1.35 1.47 3 1.47 4.98v13.05h-6.81v-11.5c0-2.92-1.3-4.39-3.93-4.39-2.62 0-3.97 1.47-3.97 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generative AI</div><!--]--></a><!----> <a href="/solutions/" class="SolutionsMenu-item plain svelte-1gsdfzq"><div class="SolutionsMenu-title svelte-1gsdfzq"><!----> More solutions...</div> <!--[0--><div class="SolutionsMenu-description svelte-1gsdfzq">Discover all of our solutions</div><!--]--></a><!----></div></section> <section style="--cols:1" class="svelte-1gsdfzq"><div class="badge svelte-1gsdfzq">Growth Stage</div> <div class="svelte-1gsdfzq"><a href="/solutions/enterprise/" class="SolutionsMenu-item plain svelte-1gsdfzq"><div class="SolutionsMenu-title svelte-1gsdfzq"><!----> Enterprise</div> <!--[0--><div class="SolutionsMenu-description svelte-1gsdfzq">Scalable across global programs</div><!--]--></a><!----> <a href="/solutions/mid-market/" class="SolutionsMenu-item plain svelte-1gsdfzq"><div class="SolutionsMenu-title svelte-1gsdfzq"><!----> Mid-market</div> <!--[0--><div class="SolutionsMenu-description svelte-1gsdfzq">Established channel programs</div><!--]--></a><!----> <a href="/solutions/emerging/" class="SolutionsMenu-item plain svelte-1gsdfzq"><div class="SolutionsMenu-title svelte-1gsdfzq"><!----> Emerging</div> <!--[0--><div class="SolutionsMenu-description svelte-1gsdfzq">Early growth stages</div><!--]--></a><!----></div></section> <a class="SolutionsMenu-ebook plain svelte-1gsdfzq" href="/solutions/artificial-intelligence/"><div class="text-l svelte-1gsdfzq"><!---->Agentic AI<br />in Unifyr<!----></div> <img src="/_app/immutable/assets/brain.COYjMgmv.avif" width="148" alt="The brain behind Unifyr IQ" style="filter:drop-shadow(0 0 1rem #4680ff80);transform:scaleY(.9)" class="svelte-1gsdfzq" /> <div class="text-l SolutionsMenu-downloadebook svelte-1gsdfzq">Learn more</div></a></div></div><!----></details></li> <li class="svelte-5147na"><details name="Header" class="Header-simple svelte-5147na"><summary style="anchor-name:--menu-resources" class="Header-menuitem Header-dropdown svelte-5147na">
78Resources</summary> <div class="SimpleMenu svelte-1huydsy" style="position-anchor:--menu-resources"><ul class="svelte-5147na"><li class="svelte-5147na"><a href="/product/model-context-protocol/" class="svelte-5147na">Agent Connect</a></li> <li class="svelte-5147na"><a href="/atlas/" class="svelte-5147na">Channel Atlas</a></li> <li class="svelte-5147na"><a href="/blog/" class="svelte-5147na">Blog</a></li> <li class="svelte-5147na"><a href="/tools/leads/" class="svelte-5147na">Lead calculator</a></li> <li class="svelte-5147na"><a href="/resources/" class="svelte-5147na">Resource library</a></li></ul><!----></div><!----></details></li> <li class="svelte-5147na"><details name="Header" class="Header-simple svelte-5147na"><summary style="anchor-name:--menu-company" class="Header-menuitem Header-dropdown svelte-5147na">Company</summary> <div class="SimpleMenu svelte-1huydsy" style="position-anchor:--menu-company"><ul class="svelte-5147na"><li class="svelte-5147na"><a href="/about/" class="svelte-5147na">About Unifyr</a></li> <li class="svelte-5147na"><a href="/newsroom/" class="svelte-5147na">Newsroom</a></li> <li class="svelte-5147na"><a href="/partners/" class="svelte-5147na">Partners</a></li> <li class="svelte-5147na"><a href="/careers/" class="svelte-5147na">Careers</a></li> <li class="svelte-5147na"><a href="/legal/" class="svelte-5147na">Legal</a></li> <li class="svelte-5147na"><a href="/contact-us/" class="svelte-5147na">Contact us</a></li></ul><!----></div><!----></details></li> <li class="svelte-5147na"><details name="Header" class="Header-simple svelte-5147na"><summary style="anchor-name:--menu-language" class="Header-menuitem Header-dropdown svelte-5147na" aria-label="Language"><span class="locale-flag svelte-5147na">🇺🇸</span><!--[-1--><!--]--></summary> <div class="picker svelte-15pygjb" style="position-anchor:--menu-language"><!--[--><button class="svelte-15pygjb selected"><span class="flag svelte-15pygjb" aria-hidden="true">🇺🇸</span> <span class="code svelte-15pygjb">EN</span></button><button class="svelte-15pygjb unavailable"><span class="flag svelte-15pygjb" aria-hidden="true">🇯🇵</span> <span class="code svelte-15pygjb">JA</span></button><button class="svelte-15pygjb unavailable"><span class="flag svelte-15pygjb" aria-hidden="true">🇨🇳</span> <span class="code svelte-15pygjb">ZH</span></button><button class="svelte-15pygjb unavailable"><span class="flag svelte-15pygjb" aria-hidden="true">🇰🇷</span> <span class="code svelte-15pygjb">KO</span></button><button class="svelte-15pygjb unavailable"><span class="flag svelte-15pygjb" aria-hidden="true">🇩🇪</span> <span class="code svelte-15pygjb">DE</span></button><!--]--></div><!----></details></li> <li class="cta svelte-5147na"><!----><a href="/book-a-demo/" class="button text-l primary svelte-118lylz"><!---->Book a demo<!----><!----></a><!----><!----></li></ul></nav></div></div></header><!----> <main id="content"><!--[0--><!--[--><!--[--><div class="container bg-dark rich svelte-qzo0r3" style="background-image:url(/decoration-circles.svg),url(/decoration-circles.svg);background-repeat:no-repeat;background-position:calc(var(--decoration-circles-width) * -.5) calc(90% + var(--decoration-circles-width) * .6),calc(100% + var(--decoration-circles-width) * .3) calc(100% + var(--decoration-circles-width) * .45);background-size:calc(var(--decoration-circles-width) * 1.3) auto,calc(var(--decoration-circles-width) * .9) auto"><!--[0--><h1>Blog</h1> <p>Stay ahead with the latest channel partnership program insights. Learn how to best use your PRM platform to
79			create <em>exceptional</em> partner experiences.</p><!--]--><!----> <!--[-1--><!--]--></div><!----> <div class="container svelte-1gaxwo7" style="--w:60rem"><div class="Blog-container svelte-1gaxwo7"><!--[--><div class="Blog-group svelte-1gaxwo7"><h2 class="Blog-stick Blog-year svelte-1gaxwo7">2026</h2> <div class="svelte-1gaxwo7"><!--[--><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">July</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/our-product-now-lives-at-app-unifyr-ai/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Our product now lives at app.unifyr.ai</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-07-13">July 13, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Unifyr</span><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Unifyr's product platform moved to a .ai domain. Here is what our commitment to AI in the product looks like, from generative drafting to agentic execution.</p><!--]--></div><!----><!----></a><!----><!----></li>
79<!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">May</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/the-power-of-contests/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">The power of contests</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-05-20">May 20, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Chris Collits</span><!--]--> <span class="svelte-hsk97g">6 minutes</span></div> <!--[0--><p class="svelte-hsk97g">What tennis grand slam prize structures reveal about contest design, and how vendors can use contests to re-energize their partner programs.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">April</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/introducing-the-channel-atlas/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Introducing the Unifyr Channel Atlas</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-04-06">April 6, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Unifyr</span><!--]--> <span class="svelte-hsk97g">1 minute</span></div> <!--[0--><p class="svelte-hsk97g">A linked reference of over 225 channel and partner ecosystem terms, organized so you can follow the connections between them.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">March</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/buying-prm-in-2026/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Buying PRM in 2026</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-03-17">March 17, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Brian Carbone</span><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">A PRM buying guide written by a PRM vendor, with the conflicts of interest stated upfront and the trade-offs presented as plainly as we can manage.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/every-partner-program-hits-the-spreadsheet-ceiling-eventually/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Every partner program hits the spreadsheet ceiling eventually</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-03-16">March 16, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Chris Collits</span><!--]--> <span class="svelte-hsk97g">5 minutes</span></div> <!--[0--><p class="svelte-hsk97g">When manual processes start holding your partner program back, it's time to find the right platform (
79one that won't need replacing in 18 months).</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/accelerating-implementation-for-faster-lift-off-with-genrocket/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Accelerating implementation for a faster lift-off with GenRocket</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-03-09">March 9, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Chris Collits</span><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">How GenRocket launched their partner portal on Unifyr in just one month, enabling channel enablement, co-branded assets, and marketing automation.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/partnership-or-the-seat-that-was-saved-for-you/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Partnership, or the seat that was saved for you</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-03-05">March 5, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Brian Carbone</span><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Why the most successful channel programs treat partnership as a philosophy for growth, and how AI reinforces the humanity in partnerships.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">February</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/lead-calculator/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">New tool: Lead calculator</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-02-06">February 6, 2026</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Unifyr</span><!--]--> <span class="svelte-hsk97g">1 minute</span></div> <!--[0--><p class="svelte-hsk97g">A free tool to help you plan your channel program: calculate the lead volume you need to hit your revenue targets.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">January</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/ecosystem-management-in-2026/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Ecosystem management in 2026</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2026-01-21">January 21, 2026</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Brian Carbone</span><!--]--> <span class="svelte-hsk97g">5 minutes</span></div> <!--[0--><p class="svelte-hsk97g">2026 PRM trends including AI-driven ecosystem management, cloud marketplaces for indirect sales, and multi-partner attribution challenges.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><!--]--></div></div><div class="Blog-group svelte-1gaxwo7"><h2 class="Blog-stick Blog-year svelte-1gaxwo7">2025</h2> <div class="svelte-1gaxwo7"><!--[--><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">December</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/a-closer-look-at-agentic-ai-for-channel-operations/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Unifyr IQ agentic AI for channel operations</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2025-12-16">December 16, 2025</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Brian Carbone</span><!--]--> <span class="svelte-hsk97g">5 minutes</span></div> <!--[0--><p class="svelte-hsk97g">An overview of Unifyr IQ AI agents for onboarding, campaigns, social curation, and deal management in Unifyr.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/a-message-from-michael-kugler-ceo-of-unifyr/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">A message from Michael Kugler, CEO of Unifyr</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2025-12-02">December 2, 2025</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Michael Kugler</span><!--]--> <span class="svelte-hsk97g">1 minute</span></div> <!--[0--><p class="svelte-hsk97g">An introduction from Unifyr's new CEO on the company's direction and commitment to customer success.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/announcing-unifyr-one-engage/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Announcing Unifyr Engage</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2025-12-02">December 2, 2025</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Brian Carbone</span><!--]--> <span class="svelte-hsk97g">5 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Introducing Unifyr Engage, an entry-level tier of Unifyr designed for emerging channel programs with partner portal, LMS, and AI-powered features.</p><!--]--></div><!----><!----></a><!----><!----></li>
79<!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">May</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/modular-prm-or-diy-nightmare/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Modular PRM vs unified platforms</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2025-05-14">May 14, 2025</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Anthony D’Angelo</span><!--]--> <span class="svelte-hsk97g">6 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Why modular PRM solutions with add-on modules often become expensive DIY projects compared to unified all-in-one platforms.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">March</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/an-interview-with-panasonic-connect-europe/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Interview with Panasonic Connect Europe</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2025-03-25">March 25, 2025</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Frank Nijholt discusses how Panasonic Connect Europe uses Unifyr to provide a single platform for partner sales, marketing, and learning.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">February</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/infusing-prm-with-partner-intelligence/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Infusing PRM with partner intelligence</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2025-02-11">February 11, 2025</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">7 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Unifyr's AI features including deal prediction, lead prediction, generative content creation, and partner group segmentation.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><!--]--></div></div><div class="Blog-group svelte-1gaxwo7"><h2 class="Blog-stick Blog-year svelte-1gaxwo7">2024</h2> <div class="svelte-1gaxwo7"><!--[--><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">October</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/how-engagement-and-enablement-fuel-growth/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Partner engagement and enablement for growth</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-10-14">October 14, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">5 minutes</span></div> <!--[0--><p class="svelte-hsk97g">How personalized training, streamlined onboarding, and tailored partner plans drive engagement and productivity.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">September</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/solving-common-channel-management-issues/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Solving common channel management issues</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-09-25">September 25, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">How modern channel management platforms address legacy PRM limitations including partner experience, data fragmentation, and scalability.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/zift-solutions-shines-with-bronze-stevie-award-win-for-great-employers-2024/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Unifyr wins bronze Stevie award for great employers 2024</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-09-10">September 10, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Unifyr won a Bronze Stevie Award in the 2024 Stevie Awards for Great Employers for workplace culture and employee engagement.</p><!--]--></div><!----><!----></a><!----><!----></li>
79<!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">July</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/creating-a-repeatable-mdf-program/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Creating a repeatable MDF program</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-07-24">July 24, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Your MDF program is critical to the success of your channel partnership program. Here's how to build a system that works.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/maximizing-partner-engagement-during-summer/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Maximizing partner engagement during summer</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-07-11">July 11, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Strategies for maintaining partner engagement during summer including thematic content, flexible scheduling, and special promotions.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">June</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/measuring-for-success/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Measuring for success</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-06-27">June 27, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">How to identify and track the right success metrics for channel programs including revenue growth, retention rates, and customer satisfaction.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/how-ai-is-revolutionizing-channel-marketing-strategies/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">AI in channel marketing</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-06-24">June 24, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2025-12-16">December 16, 2025</time></span><!--]--> <!--[-1--><!--]--> <span class="svelte-hsk97g">6 minutes</span></div> <!--[0--><p class="svelte-hsk97g">AI applications in channel marketing including campaign recommendations, content personalization, and social content generation.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">May</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/partner-onboarding-part-two-task-completion/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Partner onboarding part two: task completion</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-05-21">May 21, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kylinn Kraemer</span><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Analysis of task completion rates during partner onboarding, examining review, action, and video tasks across different topics.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/podcast-partner-onboarding-insights-part-1/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Podcast: Partner onboarding insights, part 1</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-05-08">May 8, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kate Slomkowski</span><!--]--> <span class="svelte-hsk97g">17 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Podcast on partner onboarding phases, engagement drop-off periods, reengagement tactics, and gamification strategies.</p><!--]--></div><!----><!----></a><!----><!----></li>
79<!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">April</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/ziftone-leader-in-g2-spring-reports-security-ai-leader/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Unifyr leads G2's spring 2024 rankings</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-04-25">April 25, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kate Slomkowski</span><!--]--> <span class="svelte-hsk97g">2 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Unifyr earned top ranks in G2's Spring 2024 reports for Through-Channel Marketing and Partner Management.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/zift-solutions-at-channel-focus-virtual-2024/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Unifyr at Channel Focus virtual 2024</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-04-11">April 11, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kate Slomkowski</span><!--]--> <span class="svelte-hsk97g">2 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Unifyr is a Platinum sponsor at Channel Focus Virtual 2024 with live sessions, Q&amp;A, and networking opportunities.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/5-ways-to-boost-revenue-through-strategic-partner-marketing/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Partner marketing strategies for revenue growth</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-04-03">April 3, 2024</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Scott Cunningham</span><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Five benefits of partner marketing including extended reach, shared resources, cost efficiency, credibility, and faster time to market.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">March</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/partner-engagement-strategies-onboarding-part1/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Partner onboarding and lifecycle engagement strategies</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-03-26">March 26, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kylinn Kraemer</span><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Data-driven analysis of partner login frequencies during pre-onboarding, onboarding, and post-onboarding phases with recommendations by client size.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/outstanding-leadership-award-alex-connell/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Alex Connell wins Internet 2.0 Conference leadership award</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-03-22">March 22, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kate Slomkowski</span><!--]--> <span class="svelte-hsk97g">1 minute</span></div> <!--[0--><p class="svelte-hsk97g">Alexander Connell, VP of Professional Services at Unifyr, receives the Outstanding Leadership Award at the Internet 2.0 Conference.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/market-development-funds-mdf-6-expert-tips-for-partner-investment/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">MDF investment strategies from channel experts</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-03-13">March 13, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2025-12-16">December 16, 2025</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Anthony D’Angelo</span><!--]--> <span class="svelte-hsk97g">11 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Expert panel on MDF best practices including prioritizing MDF over SPIFFs, tracking ROI, and segmenting by partner maturity.</p><!--]--></div><!----><!----></a><!----><!----></li>
79<!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">February</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/navigating-partner-engagement-2024/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Partner engagement strategies for 2024</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-02-28">February 28, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Lissa Johnson</span><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Five tips for partner engagement from a Customer Success leader, covering relationship building, responsive programs, and channel manager enablement.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/zift-attending-cpexpo-2024/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Unifyr at Channel Partners Conference &amp; Expo 2024</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-02-21">February 21, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kate Slomkowski</span><!--]--> <span class="svelte-hsk97g">1 minute</span></div> <!--[0--><p class="svelte-hsk97g">Unifyr at CPExpo 2024 with live demos, expert sessions, and sponsorship of the Channel United Party on March 11.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/zift-solutions-launches-industry-first-ai-solutions-prm/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Unifyr launches industry-first AI solution for PRM</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-02-06">February 6, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kate Slomkowski</span><!--]--> <span class="svelte-hsk97g">2 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Unifyr AI Assistant is the first generative AI for PRM that guides partners through content discovery to boost productivity.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">January</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/looking-forward-to-2024-predictions-for-the-it-channel-from-the-industry-experts/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">2024 IT channel predictions from industry experts</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-01-04">January 4, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">4 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Industry experts discuss 2024 channel predictions including cybersecurity, AI, distribution models, and education trends.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/2024-success-guide-top-5-strategies-for-professional-growth-in-the-new-year/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Five strategies for professional growth in 2024</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2024-01-03">January 3, 2024</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">7 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Five professional development strategies for 2024 covering skill building, networking, goal setting, time management, and communication.</p><!--]--></div><!----><!----></a><!----><!----></li>
79<!--]--></ul></div><!--]--></div></div><div class="Blog-group svelte-1gaxwo7"><h2 class="Blog-stick Blog-year svelte-1gaxwo7">2023</h2> <div class="svelte-1gaxwo7"><!--[--><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">December</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/the-art-of-cross-channel-marketing/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Cross-channel marketing with partners</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-12-27">December 27, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">6 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Cross-channel marketing strategies for vendors working with partners including joint value propositions, tools, and data sharing.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/2023-year-in-review-for-ziftone/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Unifyr 2023 year in review</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-12-20">December 20, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">April Samuelson</span><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">A summary of Unifyr updates in 2023 including partner visibility features, tier programs, event registration, and AI content tools.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/a-guide-to-channel-events-execution/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Channel events execution guide</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-12-12">December 12, 2023</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">12 minutes</span></div> <!--[0--><p class="svelte-hsk97g">A detailed checklist and timeline for channel event planning, execution, and post-event follow-up.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/breaking-down-channel-events-where-to-go-what-to-do-and-how-to-make-the-most-of-it/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Breaking down channel events: where to go, what to do, and how to make the most of it</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-12-12">December 12, 2023</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">6 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Channel events offer networking and learning opportunities. Where to go, what to do, and how to maximize ROI at each event you attend.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/5-essential-partner-engagement-metrics-for-it-channel-vendors/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Partner engagement metrics for IT channel vendors</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-12-07">December 7, 2023</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">10 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Five categories of partner engagement metrics covering sales performance, satisfaction, training completion, marketing, and retention.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/6-channel-partner-program-predictions-for-2024/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Channel partner program predictions for 2024</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-12-05">December 5, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">11 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Six predictions for 2024 from channel experts covering RevOps, partner tiers, MDF, training, distributors, and budget efficiencies.</p><!--]--></div><!----><!----></a><!----><!----></li>
79<!--]--></ul></div><div class="Blog-group svelte-1gaxwo7"><h3 class="Blog-stick Blog-month svelte-1gaxwo7">November</h3> <ul class="svelte-1gaxwo7"><!--[--><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/ai-in-channel-marketing-what-you-need-to-know/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">AI in channel marketing: what you need to know</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-30">November 30, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">3 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Insights from a Channel Chats webinar with experts from The Channel Company, Spur Reply, and Pragmatic Digital on AI's impact on channel marketing.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/the-msp-channel-how-and-why-to-use-it/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">MSP partnerships for recurring revenue</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-28">November 28, 2023</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">8 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Working with managed service providers including MSP-specific programs, enablement strategies, and MDF investments.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/the-reseller-channel-how-and-why-to-use-it/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Reseller partnerships for market reach</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-21">November 21, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-01-21">January 21, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">8 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Working with reseller partners including hardware VARs, SaaS resellers, and the two-tier distribution model.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/7-best-practices-for-managing-a-partner-program-after-a-merger-or-acquisition/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Managing a partner program after a merger or acquisition</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-17">November 17, 2023</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">13 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Seven best practices for managing partner programs after M&amp;A, including integration, communication, and retaining successful staff.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/unraveling-our-discomfort-with-negotiations/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Overcoming discomfort with negotiations</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-14">November 14, 2023</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">6 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Why we avoid negotiations and a four-step plan to overcome the fear, from Channel Futures Leadership Summit.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/give-everyone-on-your-partner-portal-a-truly-customized-experience/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Customizing partner portal experiences</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-10">November 10, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-13">March 13, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">April Samuelson</span><!--]--> <span class="svelte-hsk97g">1 minute</span></div> <!--[0--><p class="svelte-hsk97g">Using Unifyr user fields and segmentation rules to deliver personalized portal content based on role, location, and training completion.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/evolving-with-the-ecosystem-is-with-partner-marketing-up-for-the-challenge/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">With-partner marketing and ecosystem evolution</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-09">November 9, 2023</time> <!--[-1--><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">5 minutes</span></div> <!--[0--><p class="svelte-hsk97g">The difference between with-partner, to-partner, and through-partner marketing, plus how non-traditional partnerships are changing the approach.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!----><a href="/blog/the-influencer-channel-how-and-why-to-use-it/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">Influencer partnerships for brand reach</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-07">November 7, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">6 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Working with influencer partners including affiliates, referrals, advocates, ambassadors, and analysts in B2B sales.</p><!--]--></div><!----><!----></a><!----><!----></li><li class="Blog-post svelte-1gaxwo7"><!---->
79<a href="/blog/10-things-partners-want-their-channel-leaders-to-know/" class="white-30% svelte-f3p84p"><div class="BlogPost svelte-hsk97g"><h2 class="svelte-hsk97g">10 things partners want their channel leaders to know</h2> <div class="BlogPost-meta svelte-hsk97g"><time class="BlogPost-date svelte-hsk97g" datetime="2023-11-02">November 2, 2023</time> <!--[0--><span class="svelte-hsk97g">Updated <time datetime="2026-03-12">March 12, 2026</time></span><!--]--> <!--[0--><span class="svelte-hsk97g">Kris Blackmon</span><!--]--> <span class="svelte-hsk97g">5 minutes</span></div> <!--[0--><p class="svelte-hsk97g">Ten things channel partners value most, from onboarding and communication to timely MDF payments and quality lead generation.</p><!--]--></div><!----><!----></a><!----><!----></li><!--]--></ul></div><!--]--></div></div><!--]--></div></div><!----> <!--[0--><div class="wide container"><nav aria-label="Pagination" class="svelte-dlb7of"><!--[-1--><span title="This is the first page" 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